The Marketing Mix
By The Marketing Mix host by Nicky W
In each episode, we engage in open and honest conversations with seasoned marketers. We take a close look at the current landscape of their marketing work, discuss their most successful campaigns, confront their toughest marketing challenges and uncover the essential tools that power their day to day tasks.
The Marketing MixApr 17, 2024
Reimagining Marketing - Exploring Generative AI-Driven Strategies
Hello and welcome to the Marketing Mix! I am your host, Nicky. Today, we have aspecial guest joining us, someone who embodies the intersection of AI technologyand marketing. Please join me in welcoming the CTO of Tag Digital, Alex Valinov. He shared insights into how AI tools have revolutionised campaign management, allowing for more precise targeting, personalised messaging, and data-driven decision-making. One standout example he shared was a successful campaign where AI-driven approaches were adopted, resulting in significant improvements in performance metrics and ROI.
Crafting Customer Connections - Centric Brilliance in bespoke creations
Hello and welcome to The Marketing Mix! I'm your host, Nicky. Today, I am absolutely thrilled to explore a captivating journey with our special guest. Her odyssey spans fashion, media, and a stint in the E-commerce team at M&S. What sets her narrative apart is the fascinating pivot she made to focus on marketing. She shares how she successfully runs her solo marketing team and keeps everyone organised using ClickUp.com. Expect more valuable insights that I'm sure you'll enjoy. Stay tuned for this interview.
Capturing Brilliance - Elevate your brand with a brand photographer
Hello, everyone! Nicky here, your host on The Marketing Mix. Today's episode is going to be fascinating as we explore the world of branding photography with the talented Anna Considine. What's even more exciting is that Anna will be sharing her top two favorite apps that help her manage the hustle of her photography gig. Check out TextExpander at https://textexpander.com/ and Sunsama at https://sunsama.com/. I'm sure you'll find these insights valuable, just as much as I did. Stay tuned for the interview!
The Introduction about The Marketing Mix
Hi, I'm Nicky, and I want to express my heartfelt gratitude for agreeing to join me on The Marketing Mix podcast. It's an absolute honor to have you as our guest, and I couldn't be more excited about the upcoming interview.
Over the past 10 years, I've been all over the map professionally, jumping from high-tech companies to e-commerce, luxury travel, even the plumbing biz, and my latest adventure in the world of tech recruitment agencies.
Throughout these diverse journeys, I've accumulated a wealth of knowledge and effectively applied my marketing skills to each one. Nevertheless, my curiosity as a marketer persists, and I find myself wondering how fellow professionals in my field might approach these unique roles. Would their strategies differ from mine?
That's why I'm excited to hear from our amazing marketing guests. I'm eager to discover what they would do if he/she were in their own shoes, delving into their success stories and even those experiences that didn't quite go as planned. Their insights will be invaluable to me and our audience. I hope you will enjoy it as much as I do.