The Marketing Mix

The Marketing Mix

By Stacy Jackson | Alanna Jackson
Welcome to The Market Mix. We're focused on digital marketing and sales topics to help you elevate your B2B brand.
Available on 8 platforms
Interview with a Gen Zer: What Insights Can a 14-year-old Share with Marketers?
This week, we interview a real, live teenager to learn what a Gen Z kid thinks about social media and the internet. Our niece, Kira, talks about: How she and her friends use SnapChat Discuss whether or not Facebook is for "old people" Discover the awesomeness of "streaks" on SnapChat Define "spill the tea" Talk about commercials on YouTube versus sponsored YouTube stars like Shane Dawson Think about the future and what social she will use and how she'll do research and a lot more We had a lot of fun and gained some interesting insights. We hope you'll enjoy.
25:45
March 17, 2019
Can Disgruntled Former Employees Blow Up Your Social Media and Martech Accounts?
How easy have you made it for an employee to compromise your social media and martech accounts? In today's episode, we're covering employee separation in the marketing department. Stacy will share her personal story. We'll discuss the need to clarify, in writing, who owns the social media accounts. We'll chat about why you need to write employee separation procedures specific to marketing technology and social media accounts. We'll talk about why you might consider adding corporate social media information to nondisclosure, confidentiality and non-solicitation agreements. (We aren't lawyers, but these guys are. Read their thoughts on this topic: https://www.schwabe.com/newsroom-publications-12811.) We'll talk about who owns an individual's followers when a person has built a following as part of social selling or employee advocacy programs and how Twitter seems to lack an explicit policy.  We'll also touch on two notable lawsuits where employers have gone after former employees who left with sizable personal followings: PhoneDog vs. Kravitz and Roanoke Times vs. Andy Bitter. We'll share LinkedIn's User Agreement, Section 2.2 along with Facebook's Terms of Use and Facebook's Principles. And we'll share our personal (not legal) opinions about who owns an individual's followers. If you would like to try some of the team password managers mentioned in this episode, here are the links: Common Key Team Password Manager Last Pass Facebook Business Manager
22:19
March 11, 2019
Small Content Teams with Big Content Dreams
We're talking about the challenges facing small content marketing teams. We'll chat about: Dealing with executives who “don’t get it” -- no support, no budget, no sanity. Being overly ambitious. Everything’s important and huge! Not being ambitious enough. “We’re too small. We’re too boring.” Winging it. “I’ll figure out next week’s post . . . next week.” Ignoring visuals/video--or worse,  doing it yourself when you don't know what you're doing! Not promoting and distributing content. Trying to do it all yourself.. Additional Resources B2B Content Marketing Strategy for Small Content Teams 
21:36
March 4, 2019
Is Your Marketing Automation Platform a Glorified Email Solution?
Are you giving your marketing automation or inbound marketing platform the respect it deserves? Yeah, we said respect. If you aren't fully utilizing the platform, you aren't getting a return on your investment. In todays episode, we'll cover what you may be missing out on if all you use are the email and form features of your marketing automation/inbound marketing platform. We specifically cover the following HubSpot features; however, your tech of choice may have similar options. (Disclosure: Jackson Marketing is a HubSpot Partner Agency.) Landing pages and forms (including discussion of hidden fields and progressive profiling) Live chat and chatbots (plus Slack integration) Pop-ups Call-to-Action buttons Dynamic content personalization and customization Contacts and lists (including static and active lists) Reports and analytics (including using Prospects data) Workflows (and several ways to use them) SEO strategy/topic cluster module Integration with CRM and ticket desk technology
31:08
February 26, 2019
Is Video Part of Your Content Marketing Strategy?
In episode two of The Marketing Mix, Stacy and Alanna cover video and its importance in the buyer's journey. Video examples mentioned on this episode: Explainer video example from Slack: https://www.youtube.com/watch?v=B6zVzWU95Sw  Casual Social/Ad from Budweiser: https://www.youtube.com/watch?v=56b09ZyLaWk Demo/explainer video from Trakstar: https://www.youtube.com/watch?v=hVWL04AovfQ Product video example from AppSumo: https://www.youtube.com/watch?v=Ieckr-mRToc Company Culture video example from Zendesk: https://www.youtube.com/watch?v=l0uaSU6IVN4  Black Mirror: Bandersnatch on Netflix: https://www.netflix.com/title/80988062  Interactive videos: https://blog.hubspot.com/marketing/interactive-video Gotta-have captioning tool: zubtitle.com Sources for this episode: Cisco Visual Networking Index: Forecast and Trends, 2017–2022  Think with Google: A new way to think about online video’s role in the purchase funnel YouTube for Press | YouTube by the Numbers Think with Google: The latest YouTube stats on when, where, and what people watch Video thrives on Twitter 2M Monthly Advertisers on Instagram 2018 PROMO Online Video Statistics and Trends  LinkedIn wants to be more than where you look for jobs – so it's taking a big page from Facebook’s playbook Want to drive views for B2B video? Here’s what makes people watch 19 Types of Marketing Video for Each Stage of the Buyer Journey
23:24
February 19, 2019
So We Started a Podcast
Nobody ever said podcasting was easy . . . but it doesn't have to be incredibly hard, either! Thanks for joining the first episode of The Marketing Mix.  After years of encouraging clients to get into podcasting, business partners and sisters Stacy Jackson and Alanna Jackson decide it's about time to practice what they preach. In this episode, you'll learn: what prompted the duo to finally do this thing why podcasting can be so daunting  stats from Edison research on just how popular podcasting is data from Nielsen on just how popular business-themed podcasts are  The team also shares a few takeaways and good-to-know tips if you'd like to get started on a podcast of your own. Remember: this is a work in progress, so be patient. We promise to work hard to get even better! Want to talk to us? Leave a voicemail in the Anchor.fm podcast app or visit us at the Jackson Marketing website.
20:42
February 12, 2019
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