According to a study by KPMG, the gross revenue of Indian fantasy sports operators stood at US$ 340.5 million for FY20 compared to US$ 131.64 million in FY19, a 2.6X increase. The industry is expected to be worth a whopping US$ 3.7 billion by 2024. Factors like the pandemic, lockdowns, and work from home have only further accelerated the growth of this industry.

MyTeam11 is one of the most sought-after e-sport platforms in India with over 15 million users. Touted as the fastest-growing fantasy sports app, MyTeam11 offers 150+ exciting contests in games like cricket, football, kabaddi, rugby, volleyball, hockey, baseball, and basketball. Launched in 2016, the app offers an engaging gaming experience by allowing the participants to pick real-match players, build their fantasy team, and win unbelievable rewards.

We caught up with Nitish Bugalia, Head of Product and Strategy at MyTeam11 to understand how the sports landscape of India has been transformed by fantasy sports and virtual gaming.

Nitish shared exciting insights on:

How the fantasy sports industry has triggered a massive interest in different sports in a cricket-crazy country like India
The role fantasy sports has played in improving the viewership in the women’s game in India
How the industry is paving the way towards taking sports to the doorsteps of smaller towns across the country
Target personas for fantasy sports brands and how they are widening the audience
How the rising popularity in fantasy sports is having a knock-on effect in viewership and content consumption across various platforms
The massive role the Indian Premier League plays in the Indian fantasy sports industry and how brands are kept on their toes for these two months every year

Tune in to learn how fantasy sports gaming platforms are seeing a massive surge in user acquisition and how this is redefining the Indian sports industry.

Digital Marketing Lessons from India’s Travel and Tourism Major, SOTC Travel Ltd.

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