The Martechno Beat: Decoding Martech!

In this podcast episode, we delved into the significant potential of data analytics and its role in enhancing business strategies, particularly in the realm of marketing. Our guest, Ms. Peace Obinani, Product Marketing Manager at Piggyvest, joined us for an insightful conversation where we explored the following key points:

• Understanding Data's Significance

• Navigating Data Types - Policy and Security

• Harnessing Data for Marketing Excellence

• The Fusion of AI and Data-Driven Marketing

• Tracing Customer Journey from Acquisition to Loyalty

• Tools for Data-Centric Customer Engagement

In this episode of the Martech Series Podcast, host Clyde Pascual welcomes Diep Bui, CEO and Co-founder of eJoy English Vietnam. Diep shares her inspiring journey and discusses the strategies her company employs to keep users engaged and address the rising challenges of new customer acquisition.

Diep emphasizes the importance of automation and personalization for customer engagement. With customers worldwide, eJoy Learning Vietnam aims to provide service and support 24/7 through automation, using chatbots or AI to answer user queries. Additionally, personalization plays a crucial role as customers expect relevant content tailored to their needs. eJoy Learning Vietnam plans to enhance product personalization to ensure users receive content aligned with their interests and goals.

Here’s a brief breakdown of what’s covered in this episode:

• Brief about eJoy English Vietnam

• User Engagement and Retention Strategies

• AI as an Opportunity and Threat

• Addressing the Rising Customer Acquisition Cost

• Predictions for Customer Engagement in 2023

In this session of The Martechno Beat Podcast, we are joined by Vrinda Aggarwal - Lead, Customer Lifecycle Management at Join Ventures to talk about how AI/ML in Marketing is evolving and benefiting the new age marketers. 

We also discuss various things marketers need to keep in mind when trying to utilize the power of AI ML to boost customer engagement and conversion. 

IGP is an online retailer of personalised, floral, gourmet and handmade gifting products. The company is headquartered in Mumbai, India and has offices in India, Singapore and the United States. IGP is owned and operated by Join Ventures.

Here’s a brief breakdown of what is covered in this episode:

• An introduction about IGP.com

• Why has AI/ML become the buzzword now?

• The top use cases to drive business leveraging AI/ML tech

• AI/ML versus rule based engines- pros & cons

• Getting the organization AI/ML ready

Digital first businesses have experienced massive tailwinds. Consumers were forced to spend on mobile and digital channels , which led to unprecedented growth for most digital companies that took advantage of the situation. 

To get a deeper understanding of how to ace marketing with a digital-first mindset, we caught up with MR Kunle Ajani, Omnichannel Marketing Manager at Konga.

Founded in 2012, Konga.com is a e-commerce company that offers a third-party online marketplace, as well as  first-party direct retail spanning various categories including consumer electronics, fashion, home appliances, books, children's items, computers & accessories, phones and tablets, health care and personal care products.

In this session, Kunle Ajani shared compelling insights on:

• The meaning and strategy behind a digital-first mindset

• Importance of developing a digital marketing strategy

• How to ace your marketing with a digital-first mindset

• The skills and tools the marketer needs 

• How to apply the tools to your business today

In this session of The Martechno Beat Podcast, we are joined by JT Solis – CEO, Teril Siy – Head of Product, and Josef Amarra - CTO to talk about their experience managing the Philippines’ newest online grocer. We also cover the community that Mayani has built during the pandemic and discuss best practices for organizations that are getting started within the industry.

Here’s a brief breakdown of what is covered in this episode:

• A short description of Mayani PH
  
• How they thrived during the pandemic
  
• What helped the company stay focused on achieving their goals
  
• What data they leverage in order to reach their goals.
  
• Their responsibilities to their customers and to the farmers.
  
• Best practices for organizations that are getting started within the industry

Mayani PH is an impact-driven agri-commerce platform that connects over 72,000 smallholder farmers to 16,000+ B2C customers and a solid B2B portfolio including the likes of Shell, Robinsons, WalterMart, UCC Group, Healthy Options, Tsaa Laya, Cara Mia, Amici, among others (www.mayani.ph)

In this session of The Martechno Beat Podcast, we chatted with Sourabh Gupta, VP Product Management, about his experience with PLG in today’s Fintech market. We also cover various other aspects that enable the growth of teams and extract the product’s best value.

Sourabh is a product leader with 14 years of experience, spread across product management. He has built products to solve user problems and management consulting, where he has helped solve business problems.

Here’s a brief breakdown of what this episode covers:

• A short description of Flip.id

• Factors that drive Sourabh at Flip

• Experience in instilling a PLG culture within the organization

• Importance of no-code in today’s product world

• Striking the right balance between growth and product teams

• Core value Propositions for Flip.id

In this session of The Martechno Beat podcast, we chat with Sanjeev Nichani, Head - CRM and Loyalty at Apparel group, about his experience managing the world’s largest loyalty program. We also cover the loyalty program offered by the Apparel group and discuss best practices for organizations that are getting started with customer loyalty.

Sanjeev Nichani is a seasoned CRM and loyalty marketing professional with over 15 years of experience across retail and loyalty marketing. He has worked with various brands such as State Bank of India, Raymond Limited, and ZEE5, among others.

Here’s a brief breakdown of what this episode covers:

• Apparel Group - a brief introduction

• Metrics that Sanjeev wakes up to

• Experience managing the world’s largest loyalty program

• What's in store for Apparel group customers for 2022

• Striking the right balance of personalization for customer delight

• Best practices for organizations that are getting started with Customer Loyalty

• Thoughts on Metaverse and ‘Phygital’ Experience

In this episode of The Martechno Beat podcast, we get into an exciting and insightful discussion on the transformation of the eCommerce landscape in the post-pandemic era with Mr. Claudiu Berechet.

Claudiu has previously led Vivre's endeavor to improve its marketplace platform by analyzing and improving all customer touch-points. He has rich experience in customer engagement, loyalty programs, CDXP, UX/UI, RFM modeling, and everything around customer centricity in the eComm world.

In this session, we discuss:

1. How eCcomm has survived and grown through the pandemic era as more customers prefer to buy online

2. How eComm companies in the EU have started to explore and adopt SaaS-based cloud solutions as they understand their potential

3. How email as a channel still remains one of the most profitable and cost-effective channels despite many new channels introduced

4. How the eComm market is heavily investing in ML and RFM modeling powered by CDPX tools

In this session of The Martechno Beat Podcast, we cover the services and features offered by TopKarir Indonesia and how they are building a community of young professionals and small businesses who need guidance to get going in their respective journeys.

We are joined by Diana Tanu, CMO at TopKarir to discuss the latest trends in the job market and how young professionals can leverage the same to get ahead in their careers. We also cover the best practices to create a digital experience for our users using marketing automation and engagement platforms. And lastly, how digital is going to shape the future of jobs and how companies and job seekers need to be adept at this change.

Here’s a brief breakdown of all that was covered in this episode:

• A short description of TopKarir Indonesia.
• Changes in the job industry post the pandemic. Are there any key trends?
• What is TopKarir doing to provide the best digital experience for its users?
• How is TopKarir leveraging the Martech channels for communication?
• Are there any new features that TopKarir has planned for its users?
• Thoughts for our listeners on creating the best digital experience?

In this episode of The Martechno Beat Podcast, we have the pleasure to sit down with a fascinating guest and the Chief Marketing Officer of Daraz Bangladesh (a wholly-owned subsidiary of Alibaba Group) - Md. Tajdin Hassan.

Joined by our hosts Prashant Pramhans – VP Growth, and Mayank Tomar – AVP Product Sales from Netcore Cloud, they delved into the rise of Daraz from a small online fashion retailer to the largest eCommerce player in Bangladesh.

Tajdin opens up about the journey of Daraz and how it got to where they are today. He breaks down strategies adopted by the Alibaba-owned brand and how it aligned to the emerging market trends to better penetrate the market and create a significant presence.

He shares learnings and experiences along the way and talks about what worked for the brand to create engagement among its users and customers for higher conversions.

Here’s a sneak peek into what we discussed in this episode:

• Daraz adopted the famous one-day “11.11 Sales” for the 4th time. What was its impact on overall business and revenue?
• Daraz’s strategy to align with emerging countries where internet penetration is still rising to enhance and grow its presence
• Learnings along the way that made Daraz the No. 1 Shopping App in Bangladesh
• Strategies adopted by Daraz to create a habit-loop inside the app for repeated transactions
• Daraz’s strategy to provide an omnichannel experience to the same user coming on Desktop, M-site & App
• What are the best performing channels to engage and why?
• Major transformations at Daraz after being acquired by Alibaba
• Top Martech Trends for 2022

In this episode of The Martechno Beat Podcast, we cover the growth story of Pizza Hut.
We caught up with Premnath Unnikrishnan, who heads Digital, eCommerce, and Retention at Pizza Hut Malaysia to discuss the changing trends in consumer behavior pre & post covid era, and how marketing has evolved.

Prem has a rich digital experience covering eCommerce, tech, strategic digital planning, and account management with a proven track record of building brands digitally and executing successful marketing campaigns. He used his experience of 14 years to drive Pizza Hut Malaysia’s online and overall business growth through relevant and end-to-end customer acquisition, customer experience, and lifecycle management; enabled through digital platforms and an analytics-driven approach.

We also discussed the best practices to adapt within the transformation, and how brands can create robust digital experiences for the customers buying online using personalization, voice search, virtual reality, and a lot more. He also shared how omnichannel marketing automation and customer data platforms (CDP) are helping Pizza Hut Malaysia arrest customer churn.

In this session, Prem shared compelling insights on:

• The growth genesis of Pizza Hut Malaysia 
• How has eCommerce transformed marketing and the future of eCommerce 
• How should fast-food brands embrace eCommerce to create and win customers-for-life

We're in the midst of a significant transition in how people use and buy software products. For a very long time, sales and marketing have been on opposite sides of the table. While Sales focuses on getting as much revenue as possible, Marketing focuses on acquiring as many users as possible and then retaining them. This separation between sales and marketing is one of the reasons why growth hacking has come into existence.

The approach followed by new-age companies is by focusing on product-led growth. User acquisition, expansion, conversion, engagement, and retention are all largely driven by the product itself under product-led growth (PLG). While SaaS companies have been successful with PLG, the reality is that the majority of companies have not adopted a PLG approach, and we believe it's a missed opportunity.

To get a deep understanding of how to leverage product-led growth to grow business exponentially, we caught up with Srikrishnan Ganeshan, Co-founder at Rocketlane, and Bruno Grill Coelho, Head of Customer Experience at alt.bank

Srikrishnan and Bruno shared compelling insights on:

• Examples of brands that have leveraged PLG to grow exponentially
• Is the era of sales lead and marketing lead growth over? Will product experience be the sole growth lever or can these three co-exist
• What does PLG mean in a B2B SaaS/App setup
• Significant KPIs to measure the success of PLG
• What are some of the latest trends when it comes to PLG
• Challenges faced in creating products and services to be used by customers globally
• Role of different generations in creating new demands in the global market

Tune in to understand how product-led growth has become the key driver of success for numerous brands in today’s world.

The COVID-19 pandemic had a massive impact on the economy, which resulted in a decrease in fixed deposit and saving schemes interest rates. Thus, investing in stock markets emerged as the top choice for most investors. A record 142 lakh new individual investors entered the Indian stock market in the financial year 2020-2021. The rise in digital technology, including cheap trading platforms has made life easier for individuals to start investing.

To understand how the pandemic led to an increase in the number of investors in the stock market, we caught up with Shashank Ramugade, CMO of Teji Mandi.

Teji Mandi is a SEBI Registered Investment Advisor. It makes investment in the stock market easy by providing advisory services via an app.

Shashank shared interesting insights on:

• Major shifts in consumer behavior since the onset of the pandemic
• Best practices to engage with customers to keep them retained
• Challenges faced in retaining customers
• The major role played by investment advisors in customer retention
• Three parameters that every investor should follow

Tune in to understand how investment advisors are making investment easy for individuals looking to start investing.

The world is evolving rapidly. In today’s world, people don’t just use products but interact with them at a higher level. As consumption habits change over time, people are using products in different ways. In order to stay on top of trends and changes, companies have a lot to think about. The challenge ahead of companies is that there are alternative products coming up at the same time. The onus is thus on them to showcase the unique value their product provides and how it addresses the needs and necessities of the customers.

With insights from the generation of finest founders, today we have with us Udayan Walvekar, Product - Growth at Razorpay and Co-founder of GrowthX sharing his thoughts on product growth journeys.

Razorpay is India’s first full-stack financial solutions company. Started in 2014, Razorpay has grown from being a payment gateway provider to a solutions-driven organization boasting of an extensive products suite to accept and disburse payments as well as raise capital and park money.

GrowthX is India’s top learning platform for high-performance founders, product teams, growth teams, and early-stage startup founders. Founded in 2019, GrowthX’s mission is to create million growth teams across all organizations over the next decade.

Udayan shared compelling insights on:

• The importance of growth teams in product-based organizations
• How growth teams help in extracting the best value of the product
• What is the core value proposition and how do you define it
• What are cognitive biases and how one should tackle it
• Getting users to adopt new features on the app
• What is product-led growth and how does it lead to better user acquisition, engagement, and retention
• How nudges can help brands create the ‘aha’ moment
• The importance of no-code in today’s product world

Tune in to understand how product-led growth can help you deliver the best value of your product and grow your business exponentially.

The pandemic led to substantial changes in the eCommerce and retail industry and was a major reason why so many users shopped online. As more customers shift towards online shopping, the eCommerce market will grow at an exponential rate in the coming years. According to ecommerceDB, the Turkish eCommerce market contributed to the global growth rate of 26% in 2020, with a 43% increase. New markets are emerging, and established markets have the potential to grow even more.

To get a deep understanding of how eCommerce brands tackled pandemic-related challenges by building strong engagements with customers, we caught up with Erim Ozer, Customer Growth Director at Turkey’s n11.com

n11.com is a leading Turkish based eCommerce platform that offers a wide range of apparel, electronics, and homeware products. Founded in 2012, it brings together thousands of brands and stores to millions of customers. n11.com is one of the most popular shopping websites in Turkey.

Erim shared interesting insights on:

• Changes observed in the Turkish retail and eCommerce markets due to the pandemic in terms of new customers and their purchase behavior
• Changes that can be observed once business gets back to normal
• Changes in consumer behavior and their expectations post digitization
• Key communication channels to attract and engage with customers
• Challenges faced by brands in retaining existing customers and how they arrest churn
• Major personalization trends and eCommerce innovations that are picking up steam in 2021
  

Learn how Turkish eCommerce brands leveraged the latest digital trends and technologies to achieve success in a highly-competitive market.

The last year and a half have seen a massive transformation in the retail and eCommerce landscape. eCommerce saw growth which would have taken a couple of years in just a couple of months. This presented great opportunities to brands that evolved rapidly by leveraging digital technologies to engage with their customers. Even traditional in-store brands evolved and got into the online space.

To understand how global eCommerce brands have scaled rapidly in a constantly evolving retail world, we caught up with Chandan Mahajan, the Co-Founder and CGO of dotkonnekt.

dotkonnekt is a management consulting firm that enables collaborative disruption and collective enrichment for progressive retailers, innovative start-ups & smart investors.

Chandan shared interesting insights on:

1. How the global startup ecosystem is becoming a growth catalyst for eCommerce brands
2. How brands are harnessing growth and delivering personalized experiences
3. The emergence and growth of the D2C market and why it is such an attractive proposition in today’s world
4. The importance of building a unified customer view of each customer
5. The most important metrics for eCommerce brands to benchmark against
6. Importance of predicting customer churn and how brands can build loyal customers
7. Future of retail and how brands should pivot strategies accordingly
   

Tune in to understand how global retail and eCommerce brands are growing rapidly by pivoting their strategies to address customer needs and requirements.

The retail and eCommerce landscape has seen a sea change over the past couple of years. The pandemic caused a massive shift in consumer behavior as shoppers were forced to rely on online brands to do their shopping. Businesses scrambled to keep up with customer demands, in terms of inventory and technological capabilities. In such an unprecedented time, digital technologies have aided the survival of eCommerce and retail brands.

To learn more about the pandemic's impact on the eCommerce and retail industries and to understand what the future looks like, we caught up with Dhiraj Jain, the Co-Founder, and CEO of dotkonnekt.

dotkonnekt is a management consulting firm that enables collaborative disruption and collective enrichment for progressive retailers, innovative start-ups & smart investors.

Dhiraj shared interesting insights on:

1. The transformation of the retail and eCommerce landscapes over the past year and half
2. How offline stores and eCommerce brands combated the various challenges posed by the pandemic
3. The role of technology in creating delightful customer experiences both in-store and on the website
4. Major trends and innovations to look forward to in the eCommerce space
5. How dotkonnekt's digital and technology playbook will fuel innovation for retailers & brands, in the next normal
6. How offline stores and eCommerce will coexist with each other in the new normal
   

Tune in to understand how global retail and eCommerce brands are innovating and leveraging the latest technologies to continue growing amidst lots of disruptions.

As the effects of the pandemic start to wear off after over 17 months, the travel industry is bracing itself for future growth as people are eager to start travelling again. The travel industry is also in a period of transition as they embrace technology like never before.Digital Transformation has completely transformed the way travel companies communicate and engage their customers.

Wakanow is Africa's one-stop shop for low-cost flights, hotel bookings, and airport pick-ups. They assist travelers in researching, planning, and booking trips. Founded in 2008, they recently raised $40 million in funding and focus extensively on being technology savvy.

To comprehend the issues that travel brands face in communicating with their customers and how digitization has helped them anticipate and meet customers needs better, we caught up with Sodie Osei-Bonsu, Country Manager at Wakanow Ghana and Chukwuemeka Anene, Team Lead- Creative and Digital Marketing at Wakanow Nigeria.

They shared interesting insights on:

• How technology had proved to be a differentiator in the travel industry
• Leveraging the power of different digital channels to connect with the customers
• How faceless communication has become the new normal post COVID
• Providing travelers with COVID-19 related guidelines and information on the website
• Staying up to speed with the world in terms of technology and new demands
• How digitization has helped predict what customers are looking for
• Use of SMS and email marketing to instantly attract the attention of customers
  

Tune in to understand how travel brands can seamlessly address communication related challenges by leveraging digitization to effectively engage with their customers.

As smartphones continue to penetrate into smaller towns, users are depending on mobile apps for all their needs. From shopping online to completing payments on digital platforms, everything’s done at ease on mobiles. So much so that users have even started maintaining their ledgers on mobile apps. The beauty of this is it’s very easy to track and offers many more benefits than doing it in primitive ways.

Khatabook enables micro, small and medium merchants to track business transactions securely. It also offers features such as online payment collection through UPI and QR, sending periodic reminders to creditors via messages and report generation. Founded in October 2018, Khatabook has become India’s leading business management app for MSMEs with over 20M downloads in a remarkably short period of time.

We caught up with Damini Mishra, Senior Product Manager at Khatabook to get an understanding of how they are scaling customer acquisition, engagement and retention by delivering delightful mobile app experiences.

Damini also shared her thoughts on:

• Acquiring high quality users at an optimizing cost
• Leveraging the power of current users to acquire new users
• Using SEO, offering free trials and building communities to enhance user engagement
• Providing contextual and personalized app experiences to each user
• Offering language-based personalization considering a huge chunk of their users are from tier 2 and tier 3 cities
• Triggering nudges to guide users at the right time in their journey to make use of the referral feature in the app
  

Tune in to this episode to understand how Khatabook has created different user segments and engaged with each of them differently to build and retain a loyal customer base.

The impact of the pandemic on the state of e-commerce around the world cannot be understated. According to Salesforce in Q2 and Q3 of 2020, e-commerce growth in Australia was the highest across the globe. Buyers turned to online shopping in lockdowns. But with e-commerce offering massive benefits as compared to shopping at a store, buyers continued to purchase from the comfort of their homes.

Kmart Australia Limited is a leading Australian-based retail brand that operates over 230 stores across Australia and New Zealand. Having been around for over 50 years, they are creating delightful shopping experiences by providing products at the lowest price. Catering to almost 97% of Australia’s diverse population, Kmart is one of the most popular retail brands in Australia.

We caught up with Anne-Marie Bodal, Head of Design, Forecast & Product Technology at Kmart Australia Limited to get a deeper understanding of the retail and e-commerce market in Australia.

Anne-Marie shared her thoughts on:

• Expectations customers have from brands nowadays in terms of customer experience
• Building a unified customer view by leveraging data-points from different channels
• Delivering personalized communication across multiple channels
• Personalization as a major conversion and retention lever
• Major trends and innovations in e-commerce personalization
  

Tune in to understand how e-commerce brands are leveraging different channels and technologies like personalization to deliver exceptional shopping experiences.

Due to the pandemic, lockdowns, work from home, social distancing, and contactless deliver have become common terms. Due to these safety hazards, instead of making payments by cash, customers started to pay more online. This saw a surge in both, the number of new e-wallet users and the volume of transactions made.

This change is set to continue with e-wallets offering users a convenient and swift way of making their transactions online.

Globe Fintech Innovations is a partnership between Globe Telecom, the Ayala Corporation and Ant Financial, and provides innovative and first-in-world fintech solutions to consumers, merchants, and organizations. It operates two fintech companies, one of which is- GCash, a micropayment service that transforms the mobile phone into a virtual wallet for secure, fast and convenient money transfer.

To gain deeper insights into how the Fintech sector in emerging markets has evolved and grown over the past year, we caught up with Oscar Patrick Pobre, VP - Decision Science & Data Monetization  at Globe Fintech Innovations.

Oscar shared insights on:

• The rise of GCash amidst the pandemic
• Improving customer engagement and retention for an innovative and new product or service
• How to measure the success of your marketing campaigns and the key metrics to monitor
• Common pitfalls for marketers to be cautious about
  

Tune in to learn how the fintech industry is evolving rapidly by adopting the latest developments in the digital landscape.

The BFSI industry acts as the foundation of a country’s economy. In 2020, with the outbreak of the COVID-19 pandemic, asset prices began to fluctuate whereas bitcoin began to outperform by getting a 6X price uplift in Southeast Asia.

Indodax is the largest Indonesia Digital Crypto Exchange that acts as the backbone for the entire finance ecosystem in Indonesia implementing public blockchain technology. Formerly known as Bitcoin Indonesia, it has been serving Southeast Asia since 2014,and has more than 2,000,000 members.

To understand how digital technologies are helping financial institutions build a personal touch with their customers, we caught up with Bagas Satriadi, Commercial Vice-President at Indonesia’s crypto-currency leader Indodax

In this conversation which is in Bahasa, Bagas highlights the following:

• How the lack of human interaction is a major digital challenge and how to build an effective engagement with customers
• Key metrics to measure and track the business KPIs for different customer segments
• The essential need for churn analysis and Management in the financial sector to improve user retention
• Personalization and Contextual Nudges as major trends in digital marketing
  

Tune in to learn how bitcoin and cryptocurrency prove to be the future for investments and how improved engagement through digital transformation can prove beneficial to brands and their customers.

With the podcast impacting the lives of people from all walks of life, students were left with no choice but to attend classes online. Edtech companies have been major beneficiaries amidst the prevailing situation as the lack of physical classes meant that students depended on digital platforms to enhance their learning.

To understand how ed-tech brands have built solid digital marketing strategies to improve the engagement with their users, we caught up with Rhezandra Priatama, Chief Technology Officer at Sekolahmu.

Sekolahmu is the pioneer of a blending education technology system in Indonesia. With a high standard and well-structured curriculum, this digital platform has been acquiring more than 2.5 million users within 15 months since the app’s launch on Google Play Store. They also reached a record of 12 million page views a day.

Rhezandra also shared insights on:

• The genesis and growth story of Sekolahmu being the first blended learning system in Indonesia
• Challenges faced in adapting to the constantly evolving digital landscape
• Digital engagements across channels that led to user growth and retention
• How marketers need to look at growth in digital marketing and the key metrics to be tracked to achieve business KPIs
• Targeting customers according to their stage on the customer lifecycle.
• Tips to improve customer engagement and build loyalty
• Personalization and Customer Experiences as major trends in the digital marketing space and how they could help brands
• Trends to look out for in 2021 and beyond
  

Tune in to gain actionable growth tips on how to build a solid digital marketing strategy by extracting the best out of each online channel.

The pandemic has forced brands from all industries to rely on digital channels and platforms to maintain strong communication with their customers. Traditional brands have also adapted to this need for change by building effective digital communication strategy that engages effectively with their customers.

To understand the role of digital communication in the pension fund administration, we caught up with Oluwadamilola Ayinde, Corporate Communications Officer at Nigeria’s Fidelity Pension Managers.

Fidelity Pension Managers is one of the licensed Pension Fund Administrators (PFAs) in Nigeria. They aspire to be a leading and innovative PFA that manages pension assets transparently and profitably. Their mission is to provide safe and rewarding pension services for a happy retirement.

Oluwadamilola shared insights on:

• What is digital communication and what’s its importance in today’s world
• Why pension companies use digital communications to engage with their customers
• The different digital communication platforms and how to reap the benefits of each platform
• Creating a game-changing and engaging digital communication strategy
• How to build an effective email marketing strategy that customers are receptive to
• How to get the best out of your email marketing activities
  

Tune in to gain insights on how you can extract the best out of each of your marketing channels and platforms to build a robust digital communications strategy.

The pandemic has highlighted the importance of health and life insurance. Digital transformation and personalization have become critical levers of growth for insurance brands; in the absence of a physical connection with their customers.

Max Life Insurance Co. Ltd. is a joint venture between Max Financial Services Ltd. and Mitsui Sumitomo Insurance Co. Ltd.  Max Life offers comprehensive life insurance protection and long-term savings plans through its multichannel distribution including agency and other distribution partners.

We caught up with Sameer Jain, AVP- Digital Marketing at Max Life Insurance to understand how digital transformation and marketing automation have changed the game for insurance companies over the past year.

Sameer shared his thoughts on:

• How the insurance sector has transitioned over the past year
• Changes in customer behavior observed while engaging digitally with them
• Challenges encountered due to the change in customer behavior across digital touchpoints and how they were addressed
• The necessity to provide a personalized experience to all the customers across all touchpoints in the absence of physical connect
• Trends and innovations to look out for in the automation space in 2021 and beyond
  

Tune in to learn how understanding customer behavior and effectively engaging with them on the relevant touchpoints has proved to be a gamechanger for insurance brands.

Danube Home is a leading home improvement and home furnishing retail brand with a strong and ever-growing presence in the Middle East and the Indian subcontinent. Danube Home is ranked among the top retailers in the Gulf region, which has been growing at an average rate of 25% growth rate since 2011.

After establishing its foothold through physical stores, Danube Home launched its new tech-focused online market called ‘Danube Home.com’ that operates in UAE, Oman, and Bahrain.

We caught up with Mithil Ajmera, Head of Marketing- E-commerce at Danube Home to understand how traditional retail brands like Danube Home are leveraging digital technologies to build a strong e-commerce platform.

Mithil shares his thoughts on:

• Biggest challenges that e-commerce brands combat in terms of customer engagement and retention
• The importance of reconciling customer data-points across both offline and online platforms to craft memorable customer experiences at scale
• Personalization as a major conversion and retention lever across all channels
• How AR can play a major role in bringing on-the-fence customers closer to completing the purchase
• Major e-commerce marketing trends gathering steam in 2021
  

Learn how Danube Home is building a strong presence across all their offline and online channels to grow their business globally.

Every interaction a customer has with your brand through the website, mobile apps, emails and every other channel you own, both offline and online is a goldmine of data. Accurately tracking the data of each customer across all the marketing channels is essential to delivering the most relevant and contextual communication and recommendations.

A Customer Data Platform stitches all these data points together to give you a unified view of each and every customer of yours. Without a CDP, all the data points available to you would be stored in multiple places, which could lead to you delivering messages that aren’t personalized based on your customer’s real-time behavior.

We decided to have a conversation with Kunal Sakariya, Head of Analytics at Netcore to understand why integrating customer data across multiple touch points to create a unified view of every individual customer is important.

Kunal shared valuable insights on:

• How is a CDP different from other platforms like CRM and DMP?
• Interesting use-cases that marketers can leverage using a CDP
• How a CDP helps brands create a unified view of each customer by combining data from all the online and offline channels
• Key stakeholders when it comes to building a CDP
• How to define and track the ROI coming from the CDP
• The burning question- To build or buy: Factors that you have to consider when making the decision
• Key factors for a marketer to consider once he decides to buy a CDP
  

Tune in to learn why a Customer Data Platform is going to be an essential element in the MarTech space going forward and how digital brands are going to depend heavily on it to get their marketing communications right!

According to a study by KPMG, the gross revenue of Indian fantasy sports operators stood at US$ 340.5 million for FY20 compared to US$ 131.64 million in FY19, a 2.6X increase. The industry is expected to be worth a whopping US$ 3.7 billion by 2024. Factors like the pandemic, lockdowns, and work from home have only further accelerated the growth of this industry.

MyTeam11 is one of the most sought-after e-sport platforms in India with over 15 million users. Touted as the fastest-growing fantasy sports app, MyTeam11 offers 150+ exciting contests in games like cricket, football, kabaddi, rugby, volleyball, hockey, baseball, and basketball. Launched in 2016, the app offers an engaging gaming experience by allowing the participants to pick real-match players, build their fantasy team, and win unbelievable rewards.

We caught up with Nitish Bugalia, Head of Product and Strategy at MyTeam11 to understand how the sports landscape of India has been transformed by fantasy sports and virtual gaming.

Nitish shared exciting insights on:

• How the fantasy sports industry has triggered a massive interest in different sports in a cricket-crazy country like India
• The role fantasy sports has played in improving the viewership in the women’s game in India
• How the industry is paving the way towards taking sports to the doorsteps of smaller towns across the country
• Target personas for fantasy sports brands and how they are widening the audience 
• How the rising popularity in fantasy sports is having a knock-on effect in viewership and content consumption across various platforms
• The massive role the Indian Premier League plays in the Indian fantasy sports industry and how brands are kept on their toes for these two months every year
  

Tune in to learn how fantasy sports gaming platforms are seeing a massive surge in user acquisition and how this is redefining the Indian sports industry.

The eCommerce space has grown exponentially over the past year with evolving market trends and user behavior. Customers of our generation are not merely looking for products that satisfy their requirements but are also looking to associate with brands that consistently offer them 1:1 personalized customer experiences.

Brands have understood this phenomenon and are now looking to deliver personalization at all the touchpoints across the customer journey to ensure they are able to keep their customers satisfied.

To gain more insights into the eCommerce industry, we have come up with this series of three episodes where we interact with global eCommerce experts and thought-leaders to gain insights into the biggest eCommerce personalization trends taking shape in 2021 and beyond.

In the third episode, our host, Tim Moran, VP- Enterprise Engagement, Netcore and Edward Chenard, Sr. Director- Data Science and Business Intelligence at Olo unravel insights on how e-commerce brands can unlock new waves of user growth, conversion, and retention through the power of AI-led personalization.

Edward shares insights on:

1. How e-commerce brands can build a scalable personalization strategy by capturing data across channels and platforms
2. The role data science plays in creating a sustainable personalization strategy
3. How an e-commerce brand can strike the balance between using AI to deliver 1:1 product recommendations or enabling marketers to create pre-defined customer journeys
4. Examples of e-commerce brands that are acing personalization at scale and the strategies they implement to achieve growth
5. Top e-commerce personalization trends to watch out for in 2021 and beyond
   

Tune in to understand how eCommerce brands are using leveraging the power technologies like data science, AI, and analytics to deliver personalized exceptional customer experiences at scale.

The BFSI industry has seen a massive change since the onset of the pandemic. Brands have been forced to offer digital solutions to interact and engage with their customers while customers have had to adopt digital platforms for most of their services. Digital transformation is driving this change. 

To understand how BFSI brands are keeping pace with evolving market trends and consumer behavior, we caught up with Khalid Raheel, Chief Marketing Officer at Amar Bank.

Amar Bank, the first FinTech powered bank in Indonesia, has been revolutionizing the banking experience for the untapped, to those who ‘need’ and not only to those who ‘want’. Running with four branches in Jakarta and Surabaya, Amar Bank is able to efficiently serve the cities by focusing on digital channels, requiring no customers to travel.

In a recent insightful chat with Khalid, we got to hear his thoughts on:

• The evolving consumer behavior trends observed in the BFSI sector in a COVID-19 world
• Key user engagement and retention challenges that brands have had to combat
• The shift in product offerings in the BFSI industry in a post-COVID world
• The underestimated power of push notifications and in-app message as mobile app engagement channels that marketers need to use effectively
• How personalization can act as a major driver for greater platform stickiness, customer engagement and retention, and revenue growth
• How technologies AI, ML and predictive analytics will change the entire digital landscape
  

Tune in to gain insights on how the BFSI industry is leveraging cutting-edge marketing technology to build a strong everlasting bond with their customers

The global landscape of retail has changed since the onset of the pandemic in 2020 with brick and mortar brands taking a backseat due to increasing health and safety concerns. Thus, the spotlight has fallen on eCommerce brands globally as customers have been forced to migrate to buying online.

To ensure customers are satisfied with their product offerings, brands are delivering personalized user experiences with a focus on effective customer engagement and retention.

In this series of three episodes, we interact with global eCommerce experts and thought-leaders to get their insights into the biggest eCommerce personalization trends taking shape in 2021 and beyond.

In the second episode, our host, Tim Moran and Chloe Thomas, author, keynote speaker and host of eCommerce MasterPlan podcast, unravel insights on how pure-play eCommerce and DTC e-commerce brands can unlock new waves of user growth, conversion, and retention through the power of personalized CX at scale.

Chloe shares insights on:

1. Her journey in the eCommerce space and what her current focus is
2. The three major challenges that eCommerce brands are combating in terms of customer acquisition, engagement and retention
3. How brands are leveraging the power of personalization to drive higher platform stickiness, loyalty, and revenue growth
4. The three key areas where eCommerce brands need to focus on to increase AOV and long-term CLTV
5. The biggest e-commerce personalization trends that we can expect to see in 2021 and beyond
6. Interesting trends apart from personalization that are taking the industry by storm
   

Tune in to understand how eCommerce brands are using various marketing technologies to build effective long-lasting customer relationships.

The pandemic of 2020 has put the spotlight on eCommerce globally as customers have migrated to buying online.

To ensure that customers are satisfied with their product offerings, brands are delivering personalized user experiences that drive higher platform stickiness and revenues.

In the series of three episodes, we interact with global eCommerce experts and thought-leaders to get their insights into the biggest eCommerce personalization trends taking shape in 2021 and beyond.

In the first episode, our host, Tim Moran and Kunle Campbell, Outsourced eCommerce CMO discuss how the eCommerce landscape has changed with brands focusing more on personalization to address customer acquisition, engagement and retention challenges.

Kunle shares insights on:

• His journey in the eCommerce space and what his current focus is
• The three major challenges that eCommerce brands are combating in terms of customer engagement and retention
• How brands are leveraging the power of personalization to drive higher platform stickiness, loyalty, and revenue growth
• How DTC brands deliver seamless offline and online shopping experiences
• The three key areas where eCommerce brands need to focus on to increase AOV and long-term CLTV
• How to ring-fence and retain most loyal customers by offering personalization
• The three biggest eCommerce personalization trends that we can expect to see in 2021 and beyond

Tune in to understand how personalization is becoming a key driver for success in the eCommerce space.

The last few years saw customers shift their preference from buying clothes at retail outlets to conveniently buying online on their gadgets. This change in customer behavior was further accelerated by COVID-19 as customers had to depend on buying online for most of their shopping needs. Despite COVID-19 beginning to ease off slowly, customers believe that shopping online is a lot more convenient than having to go from store to store to get what they’re looking for. E-commerce brands are thus doing their best to keep their hard-earned customers engaged on their platform by delivering personalized user experiences.

We caught up with Mohit Panjwani, Associate Director- Revenue Growth at Myntra to understand how e-commerce fashion brands like Myntra are leveraging the power of customer data and marketing analytics to craft memorable and personalized shopping experiences.

Myntra is India’s leading e-commerce company committed to making fashion and lifestyle products accessible to everyone. From its birth as a customization company in 2007 to being technology and fashion pioneers today, Myntra has grown to become the ultimate destination for fashion and lifestyle, being host to a wide array of merchandise including clothing, footwear, accessories, jewellery, personal care products, etc.

Mohit shares his thoughts on:

• Major customer engagement and retention challenges faced by e-commerce brands
• Importance of adopting an omnichannel approach to effectively engage with customers across all touchpoints of the user journey
• Need to have a consistent messaging across channels beyond website and app- thoughts on product recommendations, personalized emails, and app push notifications
• How predicting customer churn through ML is critical to increasing retention
• Innovative campaigns and ideas used to increase customer engagement and repeat purchase behavior
• 3 biggest e-commerce trends that can pick up steam in 2021
  

Tune in to gain insights on how the best in the business caters to customer needs and requirements by delivering customer experiences at scale.

The real estate industry was negatively impacted by the COVID-19 pandemic. With customers apprehensive about investing in real estate or buying property, there was a resultant dip in demand and revenues.

The turn of the year is seeing a revival in the sector as customers are slowly getting back to making investments and buying homes of their own.

Housing Development Finance Corporation Limited (HDFC Ltd.) has pioneered housing finance in India and has assisted 6.6 million Indians to own a home of their own. They cater to over 2400 towns and cities across India.

To understand how BFSI brands are keeping pace with evolving market trends and consumer behavior, we caught up with Renu Karnad, Managing Director at HDFC Ltd.

In a recent insightful chat with Renu we unravelled:

• The genesis and growth story of HDFC Ltd. as India’s leading player in the housing finance space
• The evolving consumer behavior trends observed in the BFSI sector in a COVID-19 world
• The shift in product offerings in the BFSI industry in a post-COVID world
• How AI in personalization can help drive greater customer acquisition, engagement, and retention
• The 3 key learnings to help marketers scale in 2021
  

Tune in to gain insights on how the BFSI industry is leveraging cutting-edge marketing technology to stay connected with their customers.

The conditions prevailing in the post-COVID world have benefitted online grocery players. With customers still hesitant to venture out unnecessarily, they’ve migrated to buying online to fulfill their daily needs.

Founded in December 2013, Grofers is India’s leading online grocery app with a vision to empower middle-income families to live a better life. Grofers runs a fast and lean supply chain to help their customers save on their everyday essentials, they manage a network of 12,000 partner stores to deliver quality products in 28 cities across the country.

To understand how e-commerce brands have combated pandemic-related user retention challenges and scaled by leveraging the power of data-driven marketing and personalized CX, we caught up with Vakul Agarwal, Head- Revenue & Retention at Grofers.

Vakul highlights the following:

• The genesis and growth story of Grofers as a leading player in India’s e-commerce space
• The key consumer behavior trends in the aftermath of the Pandemic and lockdown
• 3 engagement and retention challenges faced by e-commerce brands
• How Grofers has leveraged personalization to drive higher platform stickiness and revenues
• Future of technologies like mobile marketing, use of AI/ML, predictive analysis in the online grocery space
  

Tune in to gain insights on how the digital grocery industry is continuing to delight customers at scale.

The BFSI industry acts as the bedrock of a nation’s economy. During the current times dictated by lockdowns, social distancing, and work from home; interacting with customers through digital platforms has become the norm.

Established in 1994, Kotak Securities is one of the oldest and largest Equity Broking Houses in India. As a subsidiary of Kotak Mahindra Bank Ltd., they bring opportunities in capital markets by empowering their customers through knowledge and technology...and, have always believed in being #DigitalFirst.

To understand how Netcore’s Marketing Automation platform is helping Kotak Securities achieve their goal of engaging and retaining their customers at scale, we caught up with Janika Tiwari, Associate Vice President - Third Party Products at Kotak Securities.

Janika highlights the following:

• The genesis and growth story of Kotak Securities
• Why and how to invest globally with Kotak Securities
• How Netcore’s Omnichannel Marketing Automation solution is helping Kotak Securities drive contextual customer engagement
• Evolving consumer behavior trends in the BFSI space in a post COVID-19 world
  

Tune in to gain insights on how the BFSI industry is adapting to change by engaging intelligently with their customers across channels and platforms.

‘Necessity is the mother of invention.’ In the wake of the pandemic, two things that have become the new normal are ‘Work from Home’ and ‘Online learning’. Edtech companies have been some of the biggest beneficiaries amidst the prevailing situation. With students confined to their homes, digital education has evolved as the only way to continue learning.

BYJU’S is the world's most valuable Edtech company and the creator of India’s most loved school learning app, BYJU’s - The Learning App, launched in 2015. The app, which has over 70 million registered students offers highly adaptive and effective learning programs for students from classes 1-12 and those preparing for competitive exams like JEE, NEET, and IAS.

To understand more about the evolution of Edtech in the wake of the pandemic and how BYJU’S has managed to meet the changing behavioral patterns and needs of students and/or parents during the pandemic, we caught up with Yatish Chandra, Product Manager at BYJU’s.

Yatin highlights the following:

• The genesis and growth of BYJU’S as the leader in India’s Edtech space and how BYJU’s has aligned to the new normal in response to evolving student behavior
• Key KPIs that are tracked to measure user engagement and retention in the Edtech space
• The use of AI engines to drive greater platform stickiness and revenue growth
• Innovative product strategies undertaken across channels and platforms
• Interesting trends to look forward to in the Edtech and product development space

Tune in to gain insights on how the Edtech space is combating change in the education space by offering greater convenience to students through digital transformation.

2020 has been a watershed year for digital transformation. The prevailing conditions have compelled numerous B2C and D2C brands across industries to prioritize the use of marketing and technology together to engage with their customers.

With a sea change being observed in the marketing space as brands go digital, it’s also important for brands and marketers to keep up with the latest trends. To learn about the biggest and latest martech trends in the emerging markets of the Middle East and Africa, we caught up with Sanjay Swamy, Co-Founder and Director of Partnerships at MarTech Vibe.

MarTech Vibe is the Middle East’s only multi-channel media platform focused on marketing technology. As the pioneer and the most trusted brand in the region, they connect technology brands with the region’s most dynamic marketing leaders.

Sanjay highlights the following during our discussion:

• Changes in consumer behavior that have been influenced by COVID-19
• Digital transformation and martech adoption trends shaping up in 2020 and beyond
• The evolution of marketing budgets in terms of spends on martech
• Key challenges faced by brands in adopting marketing technologies
• The need for brands to leverage technologies like AI, ML and Predictive Analysis to scale in a post COVID-19 world
  

Tune in to gain insights on the digital transformation and martech trends that will continue to take industries across regions by storm beyond 2020!

The COVID-19 enforced lockdown this year has led to customers migrating online to fulfill their shopping needs. This change in market trend has been a boon for e-commerce brands.

Purplle, an online portal, showcases some of the best products from the leading brands in the world in cosmetics, skincare, hair care, and fragrances.

To understand how Purplle.com scaled e-commerce growth in a competitive industry by harnessing digital marketing, we caught up with Neha Malhan, Director- Retention at Purplle.com.

Neha highlights the following:

• The genesis and growth story of Purplle, as one of the key players in this space in India
• The evolving consumer behavior and business trends in a post COVID-19 world
• The retention opportunities and challenges that lie ahead for the e-commerce industry in a post COVID-19 world
• Actionable growth tips on how brands can harness user data with AI and personalization to increase user retention
  

Listen on to learn how an industry leader like Purplle personalizes shopping experiences e-commerce shopping experiences at scale, staying true to their customer-first mindset.

2020 has seen a massive transformation in customer behavior as COVID-19 forced customers to depend on e-commerce marketplaces for their buying needs. Brands have realized this change and have looked to acquire, engage, and retain customers by delivering personalized experiences that keeps them loyal to the brand.

To understand how e-commerce brands are delivering delightful data-driven customer experiences, we caught up with Annabel Nguyen, Growth Marketing Lead at Cho Tot.

Annabel also highlights the following:

• Why customer retention is the new acquisition
• How omnichannel marketing automation improves customer experiences and CLTV
• How brands can leverage the power of data, marketing technologies & personalization to deliver personalized experiences for their customers
• Key focus areas for brands and marketers to focus on to scale in a post COVID-19 world
  

Tune in to learn how to engage with and retain your customers by delivering personalized customer experiences at scale!

The COVID-19 pandemic has forced brands across industries to go digital. Traditional brands have found it difficult to adapt to this sudden and unexpected change. Even their customers have been forced to switch to digital platforms for their services. Thus, it has become important for brands to serve their customers with personalized experiences across digital channels.

Globe Telecom, a leading telecommunications company in Asia, strives to enrich the lives of its millions of subscribers by delivering the best and personalized products and services.

To understand how traditional, offline brands are adapting to change by making the transition to digital platforms, we caught up with Michelle Fernandez-Castillo, Head of Digital Experience at Globe Telecom.

Michelle highlights the following:

• Challenges faced by the telecom industry and how they are pulling customers from offline to digital channels
• How to deliver a personalized CX seamlessly to your customers
• Actionable growth tips: How to align and track marketing efforts to measure business growth
• How to deliver personalization to customers at different stages of the customer journey
• A roadmap for building a dynamic digital strategy by leveraging personalization
  

Tune in to learn how to create a robust digital strategy by providing omnichannel personalized customer experiences at scale!

The E-commerce industry has been one of the biggest beneficiaries of the COVID-19 pandemic due to the change in customer behavior. With customers shopping online to satisfy their shopping needs, brands have had to cater to their customer’s needs by delivering personalized experiences across channels.

Fynd is India’s largest offline-to-online (O2O) omnichannel platform that works with brands & retailers to sell products across different online & offline channels beyond the store. Customers can buy these products on Fynd’s website or the app or other prominent marketplaces like Amazon, Myntra, Tata CLiQ, Ajio, Flipkart and Google.

To understand how Fynd aims to reach out to a wider user base by collaborating with us to achieve a high notification delivery rate through Netcore’s Smart Push technology, we caught up with Puneet Sachdev, Lead & Product Growth Manager at Fynd.

Puneet highlights the following:

• The genesis & growth story of Fynd, as one of the major players in India’s e-commerce industry
• How the e-commerce industry is combating the challenges posed by COVID-19
• How brands are leveraging the power of digital platforms to improve customer engagement & retention
• Why customer retention is the new acquisition
• Fynd’s vision of engaging with a wider user base & how Netcore’s Smart Push technology can enable them in achieving it through its high notification delivery rate
• Key focus areas for e-commerce marketers to scale in a post COVID-19 world
  

Tune in to learn how e-commerce brands are directly engaging with customers across different channels through personalization to accelerate growth!

The BFSI industry acts as the foundation of a nation’s economy. The COVID-19 pandemic has reiterated the importance of insurance in the customers’ minds. At such a time, BFSI brands have adopted a digital approach powered by marketing automation and personalization to engage with their customers.

GoBear is a leading financial services platform in Southeast Asia. Its mission is to improve the financial health of their customers by being a one-stop solution for all financial instruments from insurance to loans.

To learn how the insurance sector is countering adversity during these challenging times, we caught up with Azril Arif, Regional Director- Performance Marketing & CRM at GoBear.

Azril shares his insights on:

• The genesis and growth story of GoBear
• The impact of COVID-19 on the insurance industry
• How Netcore Smartech’s Marketing Automation solution has enabled them to deliver personalization CX seamlessly
• The underestimated power of Email and Browser Push Notifications as engagement channels that marketers need to use effectively
• Marketing trends that we can expect to see in 2021: CDP and personalization
  

Tune in to learn how insurance brands are building a strong connection with customers and achieving growth through a digital-focused approach.

Customers have been forced to buy online due to lockdown and social distancing measures enforced due to the COVID-19 pandemic. This scenario has worked in the favor of D2C brands that have shifted their focus to selling online.

Priya Foods is a food products company that is a part of the multi-billion dollar Indian conglomerate Ramoji Group. They have an array of food products from pickles to snacks to instant mixes tailor-made to Indian tastes and cuisines.

To understand how D2C brands are adopting a customer-focused approach to uplift customer engagement and retention, we caught up with Janaki Raman, Head of Marketing Strategy & Branding at Priya Foods.

Janaki highlights the following:

• How D2C brands have expedited their move to the online space during the pandemic - challenges & opportunities this brings
• The change in consumer behavior during the past few months and how D2C brands are aligning to the new normal
• The use of AI-led product recommendation engines to drive customer engagement and loyalty

Tune in to learn how D2C brands are leveraging the opportunities presented by directly engaging with customers through personalization to accelerate growth!

The COVID-19 pandemic and enforced lockdowns have impacted the travel industry. But, with things beginning to gradually open up, the industry is bracing itself for future growth. To build greater customer confidence, online travel brands are doubling-down on their digital marketing strategy, experimenting with personalized offers and messaging.

SOTC Travel Ltd., the market leader in this space continues to innovate. They’ve had to adapt and focus on delivering other services and solutions to their customers as a part of their offerings.

To understand how SOTC Travel Ltd. continues to combat the situation and uplift its digital marketing strategy, we caught up with Tushar Ghagawe, AVP - Group Digital Marketing at Thomas Cook India Ltd. and SOTC Travel Ltd.

Tushar highlights the following:

• The genesis and growth story of SOTC Travel Ltd.
• How the travel industry has combated the challenges posed by COVID-19
• How brands are using digital platforms to improve customer engagement and retention
• How Netcore Smartech’s omnichannel personalization and marketing automation solution is helping SOTC build a strong digital presence across platforms
• Key focus areas for marketers to scale digitally in a post COVID-19 world
• Key metrics to measure and track marketing ROI

Learn how an industry leader like SOTC Travel Ltd. uses omnichannel personalization and marketing automation to “book” a path to re-growth in the Indian travel industry!

The COVID-19 pandemic has underscored the importance of the health and life insurance industry.  Digital transformation and personalization have become critical levers of growth for insurance brands; in an increasingly competitive market.

BPI-Philam is a strategic alliance between two leading financial companies in the Philippines- The Philippine American Life and General Insurance Company (Philam Life) and Bank of the Philippine Islands (BPI). Being one of the premier insurance companies in the Philippines, they harness the power of omnichannel personalization to deliver tailor-made experiences to its customers.

To understand how the insurance sector is engaging effectively with customers by offering personalized experiences at scale, we caught up with Vonn Tanchuan, Assistant Manager - Digital Marketing at BPI-Philam.

Vonn shares his insights on:

• Common mistakes marketers make while understanding and implementing personalization
  
• Why personalization is important for the banking and insurance industry
  
• Key metrics to measure and track marketing ROI
  
• A roadmap for building a dynamic digital strategy by leveraging personalization
  

Tune in to understand how an industry leader like BPI-Philam uses personalized marketing to engage customers and drive growth in the Philippines' insurance sector!

The lockdown enforced by the COVID-19 pandemic has put e-commerce at the forefront of retail. Customers have had to migrate online for their shopping needs. And, this reality has played out across geographies and markets, mature and emerging.

Planet54.com, one of South Africa’s top e-commerce platforms, finds itself at the center of this revolution in Africa. Customers who were slow to embrace the e-commerce industry due to a lack of trust have now undergone a change in mindset and are increasing consumption online.

As a market leader, Planet54.com harnesses omnichannel personalization and marketing automation to ace e-commerce growth by delivering 1:1 customer experiences at scale.

To understand how they have constantly adapted to a volatile market in an emerging economy, we caught up with Shahil Maharaj, Managing Director at Planet54.com.

Shahil highlights the following:

• The challenges encountered by e-commerce brands in South Africa and how Planet54.com is combating them
• How COVID-19 has transformed the e-commerce space in South Africa
• Why customer retention is the new acquisition
• How omnichannel marketing automation improves customer experiences and CLTV
• How Netcore is helping Planet54.com uplift customer engagement and retention
• Key focus areas for e-commerce marketers to scale in a post-COVID-19 world
  

Tune in to learn how an industry leader like Planet54.com uses omnichannel personalization and marketing automation to pursue hyper-growth in the South African e-commerce space!

The COVID-19 pandemic has led to many around the world losing their jobs. Job portals have had their hands full, ever since, assisting job seekers find jobs to get their careers back on track.

Kalibrr, an end-to-end recruitment platform, is Southeast Asia’s fastest-growing talent marketplace. They continue to work tirelessly to ensure individuals find the most relevant jobs that match their skill-sets, interests, and preferences.

To understand how Kalibrr leverages AI and personalization to drive their job-matching engine and help job seekers, we caught up with AJ Avanez, Marketing Operations Supervisor at Kalibrr.

Avanez highlights the following:

• Common mistakes marketers make while understanding and implementing personalization
• The importance of personalization in today’s world
• How to measure and track the effectiveness of personalization
• Thoughts on the future of marketing: AI and Personalization

Tune in to learn how an industry leader like Kalibrr is using personalization to help job seekers in Southeast Asia.