The Mindset

The Mindset

By SMART Collective Inc.
On The Mindset we don't sugarcoat things, that's what your parents are for. This podcast is about growth in every sense, from business growth to personal growth and everything in between.

The Mindset podcast is produced and hosted by Selvin Sanderson, Christopher Grosso, and Mark Legendre of SMART Collective Inc., a creative marketing company based out of Toronto, Ontario.
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Knowing Your Role, Knowing Your Worth & Using It To Better Yourself
After a small layoff the Smart Collective team is back and ready to talk business. On Episode 23 Mark is in control as he attempts to understand role management and how Chris and Selvin are able to maintain and manage clients. The switch has been flipped and the rebranding is underway, but can you truly start or improve your business without knowing your true value and setting your expectations? listen in as we cover pricing, adding substance and value and how to effectively approach a pricing dispute all on episode 23. The Mindset podcast is hosted by Selvin Sanderson, Christopher Grosso, and Mark Legendre of SMART Collective Inc.On The Mindset we don't sugarcoat things, that's what your parents are for.   We would love to get your feedback and answer any questions you may have.   Shoot us an email at: creative@smartissimple.ca Follow us on Instagram at: www.instagram.com/smartcollectiveinc/ Follow us on Facebook at: www.facebook.com/smartcollectiveinc/
38:04
May 29, 2019
How To Pull Off A Successful Marketing Campaign Featuring Hussein Kabani
 It's finally here the big release of the highly anticipated "project" we've been hinting on, and what better way to break it down for everyone than to invite our client Hussein Kabani to our studios to pick his brain. The "Sell It" Music video released on April 1st was intended to create a buzz, get some attention and ultimately "fool" others into thinking this is the new norm for selling your home in 2019. With the combined efforts of our Smart Collective team alongside Hussein Kabani and the Kabani group we were able to not only hit our projected numbers, we far exceeded them. Join us as we sit down and dissect each step, from conception to marketing, story boarding and eventually filming of the project. Hussein is here and hes giving out key advice for up and coming agents,hes answering your questions, and giving the you the real story behind what prompted such a crazy video.  The Mindset podcast is hosted by Selvin Sanderson, Christopher Grosso, and Mark Legendre of SMART Collective Inc.On The Mindset we don't sugarcoat things, that's what your parents are for.   We would love to get your feedback and answer any questions you may have.   Shoot us an email at: creative@thesmartguys.ca Follow us on Instagram at: www.instagram.com/thesmartguys/ Follow us on Facebook at: www.facebook.com/thesmartguyz/ Also follow Hussein Kabani on Instagram at : @Getkabani Podcoin
1:10:53
April 11, 2019
Branding, Branding, and More Branding!
What does branding say about you? can branding your car, clothing or other objects have a negative impact on your business? In this Episode Mark, Selvin, and Chris discuss various different ways to showcase your company in a positive light, and how to use creative opportunities to showcase your work.  In episode 21 we challenge anyone that's ever wanted to try or learn something new to get out and simple do it! Also after many weeks of secretly hinting on an upcoming project, we finally drop sample audio from our newest project "Sell it" a music video featuring one of our clients Hussein Kabani as tries to showcase the over the top music video version of what you get when you call the kabani team.  If you enjoyed our sample audio, you'll love the music video even more, click the link below and get ready to have a good laugh!  https://www.youtube.com/watch?v=ReNht_TC2Tc&feature=youtu.be The Mindset podcast is hosted by Selvin Sanderson, Christopher Grosso, and Mark Legendre of SMART Collective Inc.On The Mindset we don't sugarcoat things, that's what your parents are for.   We would love to get your feedback and answer any questions you may have.   Shoot us an email at: creative@thesmartguys.ca Follow us on Instagram at: www.instagram.com/thesmartguys/ Follow us on Facebook at: www.facebook.com/thesmartguyz/
1:11:38
April 4, 2019
Inside An Entrepreneur's Mind (Episode 3) - Selvin Sanderson
The mind is a beautiful thing, join us as we break down the walls, explore the unknown and dive deep into the thoughts and actions behind our in house entrepreneurs. In this three part series we feature Mark, Selvin, and Chris like never before, they leave no stone upturned as they highlight key moments that eventually paved their path to entrepreneurship.  Episode 20 is here and you've waited long enough, Chris & Mark take over hosting duties as Selvin is now in the hot seat, as we dive deep into his mind and how he handles entrepreneurship. From Immigrant to business owner Selvin describes his challenges and decisions that led him to entrepreneurship. From finding his way at a very young age, to overcoming barriers and obstacles. listening to his story will no doubt leave you inspired. So grab a tissue and a notepad this episode is sure to leave you inspired.  The Mindset podcast is hosted by Selvin Sanderson, Christopher Grosso, and Mark Legendre of SMART Collective Inc.On The Mindset we don't sugarcoat things, that's what your parents are for.   We would love to get your feedback and answer any questions you may have.   Shoot us an email at: creative@thesmartguys.ca Follow us on Instagram at: www.instagram.com/thesmartguys/ Follow us on Facebook at: www.facebook.com/thesmartguyz/
1:28:46
March 20, 2019
Customer Acquisition Costs Nothing But Effort & Strategy - Featuring: Darien Hafiz
He's back ladies and gentle Darien Hafiz is in studio once again to drop more Knowledge bombs and share some updates on whats been happening in his world & mind. In episode 19 we finally touch on a subject that almost every entrepreneur struggles with... paying our bills! ... no we're joking it's customer acquisition. We get to the bottom of why it's one of the hardest things to master, and some of the challenges we face when planning and looking for potential clients. From failed approaches to creative ways to break the barriers we discuss effective methods that have will at least get you in front of the right people. In the latest podcast we owe Mark some money as he finally completes a full week in the office, just to be stuck in some serious snow on the way back home. Chris is under the weather but toughing it out, Selvin is trying to cope with change as Smart Collective under goes a major facelift, and  are we finally branding ourselves? Tune in to get all the details and info as we make a push take our brand to the next level.  The Mindset podcast is hosted by Selvin Sanderson, Christopher Grosso, and Mark Legendre of SMART Collective Inc.On The Mindset we don't sugarcoat things, that's what your parents are for.   We would love to get your feedback and answer any questions you may have.   Shoot us an email at: creative@thesmartguys.ca Follow us on Instagram at: www.instagram.com/thesmartguys/ Follow us on Facebook at: www.facebook.com/thesmartguyz/
1:21:07
March 6, 2019
Inside An Entrepreneur's Mind (Episode 2) - Christopher Grosso
The mind is a beautiful thing, join us as we break down the walls, explore the unknown and dive deep into the thoughts and actions behind our in house entrepreneurs. In this three part series we feature Mark, Selvin, and Chris like never before, they leave no stone upturned as they highlight key moments that eventually paved their path to entrepreneurship.  In episode two Chris shares with us how starting a business venture in high school by selling snapbacks propelled his eventual path into entrepreneurship. Growing up as the elder of two brothers, Chris found himself as the protector & role model as he was also finding himself. University proved to be the turning point as he solidified his role as founder and CEO by launching his first company Shemm Apparel  formally known as Getty Gear. Volume up guys, you'll want to hear what eventually made him realize he would never be able to work for anyone ever again.  The Mindset podcast is hosted by Selvin Sanderson, Christopher Grosso, and Mark Legendre of SMART Collective Inc. On The Mindset we don't sugarcoat things, that's what your parents are for.   We would love to get your feedback and answer any questions you may have.   Shoot us an email at: creative@thesmartguys.ca Follow us on Instagram at: www.instagram.com/thesmartguys/ Follow us on Facebook at: www.facebook.com/thesmartguyz/
1:19:09
February 20, 2019
Partnerships,Profits & Everything 88 With Bobby
*Milestone Alert* A very special thank you to each and everyone that's tunes into The Mindset Podcast. This past week you helped us reach our 500th listen! We continue on our path of delivering great content as we invite Bobby, half of the 88 Everything team into the studio to talk partnerships, responsibilities and everything 88.  In this episode we break down what it's really like working with a business partner, how the profits are shared and why work ethic is the first thing that should be brought to the table when building your team. Mark and Selvin talk failed partnerships and Chris goes hunting with some wobbly pop. If you ever contemplated starting a joint venture, you won't want to miss this episode! The Mindset podcast is hosted by Selvin Sanderson, Christopher Grosso, and Mark Legendre of SMART Collective Inc.On The Mindset we don't sugarcoat things, that's what your parents are for.   We would love to get your feedback and answer any questions you may have.   Shoot us an email at: creative@thesmartguys.ca Follow us on Instagram at: www.instagram.com/thesmartguys/ Follow us on Facebook at: www.facebook.com/thesmartguyz/
1:23:14
February 13, 2019
Inside An Entrepreneur's Mind ( Episode 1) - Mark Legendre
The mind is a beautiful thing, join us as we break down the walls, explore the unknown and dive deep into the thoughts and actions behind our in house entrepreneurs. In this three part series we feature Mark, Selvin, and Chris like never before, they leave no stone upturned as they highlight key moments that eventually paved their path to entrepreneurship.  The table is set, the tea ( or coffee ) is spilled and Mark is first up on the mic. Growing up in an era where entrepreneurship wasn't considered "cool" Mark explains the constant peer pressure he faced leaving school and the struggle of finding himself. Though soul searching and a few failed ventures, Mark breaks down the very moment he realized the camera would eventually be his weapon of choice. From naked paint sessions to in front of the camera and finally behind the camera, join us as we explore Marks journey. The Mindset podcast is hosted by Selvin Sanderson, Christopher Grosso, and Mark Legendre of SMART Collective Inc.On The Mindset we don't sugarcoat things, that's what your parents are for.   We would love to get your feedback and answer any questions you may have.   Shoot us an email at: creative@thesmartguys.ca Follow us on Instagram at: www.instagram.com/thesmartguys/ Follow us on Facebook at: www.facebook.com/thesmartguyz/
1:19:39
February 6, 2019
Dominating Real Estate With Dominic Mortezadeh
 After much teasing and hinting it's finally here. We've invited entrepreneur & real estate agent Dominic Mortezadeh inside our Smart studios to talk housing, self awareness and his interesting launch into real estate after a brief stint in the dancing world. On episode 15 Chris finally explains why he believes Apple stocks are going down as he struggles with computer repairs. Mark is on the hot seat again? and Selvin is less then impressed with self checkouts. Dom explains his refreshing outlook on real estate, and could agents one day be replaced by robots or apps? The Mindset podcast is hosted by Selvin Sanderson, Christopher Grosso, and Mark Legendre of SMART Collective Inc.On The Mindset we don't sugarcoat things, that's what your parents are for.   We would love to get your feedback and answer any questions you may have.   Shoot us an email at: creative@thesmartguys.ca Follow us on Instagram at: www.instagram.com/thesmartguys/ Follow us on Facebook at: www.facebook.com/thesmartguyz/
1:08:07
January 30, 2019
The Secret Of Your Future Is Hidden In Your Daily Routine
14 Episodes in we still haven't gotten into the mind of Mark, in this episode he's on the hot seat and we are grilling him! Can your routine really impact your approach for the next day?, and how many hours of sleep is really needed to function at a high level? Mark and Chris put Selvin's "instant wake" theory to test, and the office is getting nice and "homey" for the collective team.  The Mindset podcast is hosted by Selvin Sanderson, Christopher Grosso, and Mark Legendre of SMART Collective Inc.On The Mindset we don't sugarcoat things, that's what your parents are for. We would love to get your feedback and answer any questions you may have. Shoot us an email at: creative@thesmartguys.ca Follow us on Instagram at: www.instagram.com/thesmartguys/ Follow us on Facebook at: www.facebook.com/thesmartguyz/
1:04:13
January 24, 2019
Under Promise/Over Deliver, then exceed expectations.
We've taught you the art of sales, ventured into the mind of creators, in this episode we give you the secret behind maintaining a great relationship with your clients, and why giving more doesn't always mean taking less.  Selvin & Chris take a trip into Marks closet to help him declutter ( Finally!). we ask... does investing in ones self come with a price? or can you improve yourself and business in other meaningful ways. This is the episode where we challenge you to do more with what you have, and put more effort into the things that matter most.  The Mindset podcast is hosted by Selvin Sanderson, Christopher Grosso, and Mark Legendre of SMART Collective Inc. On The Mindset we don't sugarcoat things, that's what your parents are for. We would love to get your feedback and answer any questions you may have. Shoot us an email at: creative@thesmartguys.ca Follow us on Instagram at: www.instagram.com/thesmartguys/ Follow us on Facebook at: www.facebook.com/thesmartguyz/
1:05:47
January 17, 2019
Listening First, Then Selling - The Art Of Selling Yourself Correctly
 Anyone can own a business, but the entrepreneurs that last know how to properly sell themselves and their products. On this episode of the Mindset Podcast Selvin, Chris, and Mark explore the up and down world of sales, settings realistic expectation on work and service, and how proper communication can change the way you do business.  Twelve episodes in and we still have a ton of stories to share. In episode twelve Mark explains why his not so ninja skills actually might be an advantage to him. Chris shares how timing and realistic expectations can land you some killer graphics, and Selvin gets pulled over again?!   The Mindset podcast is hosted by Selvin Sanderson, Christopher Grosso, and Mark Legendre of SMART Collective Inc. On The Mindset we don't sugarcoat things, that's what your parents are for. We would love to get your feedback and answer any questions you may have. Shoot us an email at: creative@thesmartguys.ca Follow us on Instagram at: www.instagram.com/thesmartguys/ Follow us on Facebook at: www.facebook.com/thesmartguyz/
1:08:06
January 10, 2019
Kicking It With Marcus Bernard & Soccer For Change
We invited our good friend Marcus Bernard to our studios to kick it and talk a little soccer, entrepreneurship and what 2019 has in store. Chris's high school friend turned client also shared some insight into life on his own and drops some much needed knowledge bombs throughout the show. In the final episode of 2018 we reflect on the year, explain why we hate "new year, new me" people and Selvin finally gets Marcus to explain what REALLY happened in the infamous PS3 story between him and Chris. Mark finally gets a good quote that needs no explanation, and can Uber Eats drivers truly be trusted with our food?  The Mindset podcast is hosted by Selvin Sanderson, Christopher Grosso, and Mark Legendre of SMART Collective Inc. On The Mindset we don't sugarcoat things, that's what your parents are for. We would love to get your feedback and answer any questions you may have. Shoot us an email at: creative@thesmartguys.ca Follow us on Instagram at: www.instagram.com/thesmartguys/ Follow us on Facebook at: www.facebook.com/thesmartguyz/
1:04:41
December 28, 2018
The Art Of F%*King Up
F**k ups are inevitable, and they happen to the best of us. That spilled coffee in the morning, that one stock you swore would be the reason you retire, but is now the reason you cry at night. Let's face it, it happens to the best of us, but it's what you do following a F**k up that truly defines you.  In the 10th episode of The Mindset Podcast Selvin, Chris, and Mark share with you their strategy for client acquisition though networking,Why F**K ups are the key to possibly perfecting your craft, and why you should never trust a weird guy parked in an unmarked van selling tv's. So grab your Christmas cookies, onesies and Punch a creme. We've got a good one for you this week. The Mindset podcast is hosted by Selvin Sanderson, Christopher Grosso, and Mark Legendre of SMART Collective Inc. On The Mindset we don't sugarcoat things, that's what your parents are for. We would love to get your feedback and answer any questions you may have. Shoot us an email at: creative@thesmartguys.ca Follow us on Instagram at: www.instagram.com/thesmartguys/ Follow us on Facebook at: www.facebook.com/thesmartguyz/
1:01:26
December 21, 2018
Being Inspired By The Living & Non Living...
Grab your tissues guys, episode 9 might be the most emotional one yet. Mark,Selvin & Chris are diving deep into the person(s) that have inspired them the most in life.We leave no stone unturned as we dish out some key quotes, inspirational messages, and life lessons passed down to us from generations. How big of an impact can someone who's passed have on our current lives, versus the living? In this episode we get even more transparent. We touch on some of the risk & rewards as we get closer to the official opening of our creative studio( Happy dance!). Selvin's punching all the new year - new me people, Mark is not a fan of people who come out the woodworks when someone dies, and Chris is buying a new labmo? Buckle up everyone because episode 9 is one of our best ones yet. The Mindset podcast is hosted by Selvin Sanderson, Christopher Grosso, and Mark Legendre of SMART Collective Inc. On The Mindset we don't sugarcoat things, that's what your parents are for. We would love to get your feedback and answer any questions you may have. Shoot us an email at: creative@thesmartguys.ca Follow us on Instagram at: www.instagram.com/thesmartguys/ Follow us on Facebook at: www.facebook.com/thesmartguyz/
1:01:53
December 14, 2018
How Loyalty Can Make Or Break Your Business
We did it! We made it past the dreaded 7th episode and surpassed the 100 listens milestone. In this episode of The Mindset Podcast we feature some shameless self promotion, insight into the way we approach selling our services, and ultimately why loyalty will get you further in business. We dive deep into the world of photography with Mark as he shares his thoughts on the importance of choosing the right photographer, Why pricing is key, and addresses all the procrastinators out there. After 8 episodes we've learned to value your inputs as we start applying most of our thoughts to real life situations. Buckle up, things are getting a bit more raw! The Mindset podcast is hosted by Selvin Sanderson, Christopher Grosso, and Mark Legendre of SMART Collective Inc. On The Mindset we don't sugarcoat things, that's what your parents are for. We would love to get your feedback and answer any questions you may have. Shoot us an email at: creative@thesmartguys.ca Follow us on Instagram at: www.instagram.com/thesmartguys/ Follow us on Facebook at: www.facebook.com/thesmartguyz/
1:04:52
December 6, 2018
Why Our First "Big" Presentation Was A Success
We are back for our 7th... Yes 7th episode of The Mindset podcast! This week not only do we have a sick/sexy/raspy voiced Chris as he has been sick like a dog, but we also have some good news in terms of the company. In this episode we start off listening to Chris complain about getting a juicy parking ticket over the weekend, BUT then we dive into the good stuff. We let you guys into our company and tell you what we have been up to at SMART Collective. Between events, collaborations, and potential client leads... we have been busy! We talk about how our first official event/presentation as SMART Collective went and map out the strategy we used going into it. We also talk a bit about budgeting, how your personality has been shaped over years of experiences, and how it could actually be the difference between landing a client and not. The Mindset podcast is hosted by Selvin Sanderson, Christopher Grosso, and Mark Legendre of SMART Collective Inc. On The Mindset we don't sugarcoat things, that's what your parents are for. We would love to get your feedback and answer any questions you may have. Shoot us an email at: creative@thesmartguys.ca Follow us on Instagram at: www.instagram.com/thesmartguys/ Follow us on Facebook at: www.facebook.com/thesmartguyz/
1:06:38
November 28, 2018
You NEED To Give ZERO %#&!$
Before recording the sixth episode of The Mindset, Mark was so kind to treat everyone to some delicious Grumpy's Chicken that he always raves about, and the portions were HUGE. So if we sound a little sleepy, blame it on Grumpy... or Mark! In this episode we talk about how Chris finally got Selvin and scared the living crap out of him with a fake mouse, how people like to flex with presents they can't afford, our holiday shopping routines, and we joke around about the animals that come out! Getting more serious we dive into the differences between NEEDS and WANTS, we uncover Mark's impulse buying tendencies, we discuss social haters, and we explain the power behind giving zero fucks in life. The Mindset podcast is hosted by Selvin Sanderson, Christopher Grosso, and Mark Legendre of SMART Collective Inc. On The Mindset we don't sugarcoat things, that's what your parents are for. We would love to get your feedback and answer any questions you may have. Shoot us an email at: creative@thesmartguys.ca Follow us on Instagram at: www.instagram.com/thesmartguys/ Follow us on Facebook at: www.facebook.com/thesmartguyz/
1:11:52
November 21, 2018
Dropping KNOWLEDGE With Darien Hafiz
In this fifth episode of The Mindset podcast, we have a very special guest, Mr. Darien Hafiz. At the young age of 24, Darien is as wise as they come, claiming to have learnt many lessons simply by examining people and learning from others' mistakes. Darien, like many other young people, went to University for something completely different from what he currently does and I think many of you will be able to relate to his story. Sit back, relax and enjoy the way Darien steals the quote spotlight from Mark... oh and the KNOWLEDGE he's about to drop! In this episode we also touch on opportunity, how it plays a key role in our day-to-day lives, and whether you should jump in or be cautious. We also talk about work-life balance, how we met Mark, and how Darien met Selvin which all stemmed from opportunities. The Mindset podcast is hosted by Selvin Sanderson, Christopher Grosso, and Mark Legendre of SMART Collective Inc. On The Mindset we don't sugarcoat things, that's what your parents are for. We would love to get your feedback and answer any questions you may have. Shoot us an email at: creative@thesmartguys.ca Follow us on Instagram at: www.instagram.com/thesmartguys/ Follow us on Facebook at: www.facebook.com/thesmartguyz/
1:16:16
November 14, 2018
Constructive Criticism, Partnerships & Communication
We are back and coming in hot this week with a spicy new audio setup! In this fourth episode of The Mindset podcast, we get into constructive criticism and how we handle it. In a creative industry such as design, photography, videography and just marketing in general, it's something we're faced with almost daily. We also touch on Chris and Selvin's partnership at SMART Collective, how they come up with ideas without killing each other. We come to the conclusion that at the end of it all... it all comes down to communication. The Mindset podcast is hosted by Selvin Sanderson, Christopher Grosso, and Mark Legendre of SMART Collective Inc. On The Mindset we don't sugarcoat things, that's what your parents are for. We would love to get your feedback and answer any questions you may have. Shoot us an email at: creative@thesmartguys.ca Follow us on Instagram at: www.instagram.com/thesmartguys/ Follow us on Facebook at: www.facebook.com/thesmartguyz/
1:01:06
November 7, 2018
Uncomfortable is the Entrepreneur's Comfortable
In this third episode of The Mindset podcast, we kick it back and forth with some topics that really make you think... Oh and Mark tells us about his experience with BUMPER DRIVERS! We also touch on; 1. How easily you can become influenced by others. 2. If the environment you're raised in determines the outcome of your life. 3. How putting yourself in uncomfortable positions can help you grow as a person and as a professional. The Mindset podcast is hosted by Selvin Sanderson, Christopher Grosso, and Mark Legendre of SMART Collective Inc. On The Mindset we don't sugarcoat things, that's what your parents are for. We would love to get your feedback and answer any questions you may have. Shoot us an email at: creative@thesmartguys.ca Follow us on Instagram at: www.instagram.com/thesmartguys/ Follow us on Facebook at: www.facebook.com/thesmartguyz/ *APOLOGIES FOR THE CRAPPY MIC SETUP!* We're investing in our setup as this thing grows and learning from works and what doesn't. We really appreciate all the feedback that has been given thus far and are happy you're all enjoying the podcast! There's so much great information in this conversation that we had to upload it even with the mic situation, but bare with us as we'll have some high quality CRISPY sounds coming for you next week. Enjoy!
1:03:43
November 1, 2018
Overcoming Roadblocks & Canadian Marijuana Legalization
In the second episode of The Mindset, we sit and discuss the obstacles that we've had to overcome in our journey to entrepreneurship and the constant tensions that we face. ALSO... WEED WAS JUST MADE LEGAL ACROSS CANADA, so we obviously had to give our two cents on the matter. On The Mindset we don't sugarcoat things, that's what your parents are for. We would love to get your feedback and answer any questions you may have. Shoot us an email at: creative@thesmartguys.ca Follow us on Instagram at: www.instagram.com/thesmartguys/ Follow us on Facebook at: www.facebook.com/thesmartguyz/
1:17:57
October 24, 2018
Entrepreneurship: Private Jets Aside
In this very first episode of The Mindset, we have our guest Mark who is our lead photographer over at SMART Collective. Mark is a man of many talents and personas - as you will soon figure out. In this episode we dive deep into our own lives as entrepreneurs. We give you the raw version, not what you see on Instagram (hence keeping private jets aside) and try to provide you with some tips of getting started as a business owner. On The Mindset we don't sugarcoat things, that's what your parents are for. We would love to get your feedback and answer any questions you may have. Shoot us an email at: creative@thesmartguys.ca Follow us on Instagram at: www.instagram.com/thesmartguys/ Follow us on Facebook at: www.facebook.com/thesmartguyz/
1:00:19
October 18, 2018