The PPC Experts Corner Podcast

In today's episode of PPC Expert Corner Podcast, I talked about paid advertising as an investment. I shared three things beneficial for

you as you venture towards PPC.

1. How to calculate the value of a lead coming from your website
2. How to calculate the profitability of a pay-per-click campaign
3. How to know if Google Ads or Facebook Ads is a good choice

Understanding the calculation of value, profitability and knowing when it's best to use PPC for your business can be a game changer! Hop into the discussion to learn more.

Don't forget to follow and subscribe to our podcast using the links below ⏬⏬⏬

Apple Podcast: https://apple.co/3Fh60xB

Spotify: https://spoti.fi/3MKTqJt

Anchor: https://bit.ly/38HMUED

For today's episode in PPC Experts Corner, let's talk about something hot!

I believe you have heard about the changes going on for Performance Max. But you may still have questions or concerns like anybody else. So, no worries. Today, I am sharing what I know and answering FAQs about the new Performance Max to help!

Don't  forget to follow and subscribe to our podcast using the links below ⏬⏬⏬

Apple Podcast: https://apple.co/3Fh60xB

Spotify: https://spoti.fi/3MKTqJt

Anchor: https://bit.ly/38HMUED

Do you want to have a successful eCommerce business? I think DataFeedWatch is the one you need!

In today's episode, we are interviewing Anna Hanarz, the Global Customer Success Manager of DataFeedWatch. We talk about DataFeedWatch benefits and how it can help you grow your online business. I could say it is intuitive and easy to use. Whether you prefer to connect or optimize your data feed with a channel, you can check performance metrics and adjust for better results. Is it beneficial for PPC? Definitely!

To learn more, listen to this podcast and take down notes. Don't forget to stay tuned to PPC Experts Corner for more insightful episodes!

In the first part of this episode, I talked about the three steps of managing a 1M paid advertising account in general. Here, I discuss how to handle large businesses, specifically through Google Ads.

I have three efficient strategies to share with you to run effective PPC campaigns for big partners:

1. Check the conversions tracking

2. Create a good structure for the campaign

3. Monitor the quality score

So, listen to the podcast and learn more about these techniques in detail. Also, stay tuned to PPC Experts Corner for more helpful tips!

It's been a while since I shared my own experience here in PPC Experts Corner. The previous episodes were mostly about how we helped other businesses create and improve their pay-per-click (PPC) strategies. But here, let's talk about how I handle big accounts for paid advertising.

I have mentioned three steps that you can take to get started:

1. Understand the actions circulating in the business, including the budget and existing strategies.

2. Define specific goals and objectives.

3. Identify the metrics or KPIs you want to target.

If you want to learn more about these actions, tune in to the podcast. I tried to explain it in a detailed yet most simplistic way!

If you are a new business starting to build your online presence, this podcast episode is for you. I like how the discussion went even if we did not get the results that we were expecting for Auction Bay. The Facebook Ads campaigns didn’t perform well, but with new strategies agreed, we’re confident that we can get the outcome that we want the soonest.

Stephanie Courtine is an awesome entrepreneur who truly knows and understands how business works. Running a new business from scratch is not easy, but because of his professionalism and expertise, he pulls it off. We’ll definitely look forward to more projects with Auction Bay once everything is set. :)

Here is another episode of the PPC Expert Corner Podcast with Stephanie Courtine of Auction Bay. We're talking about the results of the Facebook Ads Campaign we ran and how we can optimize it to drive traffic, leads, and sales.

In PPC advertising, trial-and-error is part of the process. But the exchange of thoughts and ideas was engaging and insightful. This discussion allows us to create better strategies for our Facebook Ads campaigns.

So, if you are a digital marketer who's also experiencing the same challenges, stay tuned to learn other approaches that you can apply to your own campaigns!

In this new episode of the PPC Expert Corner Podcast, I'm discussing with Stephane from Auction Bay the first facebook ads results and how we can improve them to get more agents on the platform. What is driving conversions? We'll talk specifically about what can drive conversions and how you should test different adverts for a better conversion rate!

I am excited to work with Stephen on his new Facebook Ads campaigns. He's an incredible entrepreneur who has a lot of experience in business development and travel, which will be incredibly useful when we explore the best ways for him to build out the Facebook Ads strategy! It'll be exciting meeting up again- it was great catching up last time too :)

If you're a marketing manager, this episode will suits you well. We'll talk about the Facebook Ads strategy that might get more agents on the Auction Bay platform.

Have you ever noticed how many people spend hours on Facebook? There are over 1.4 billion active monthly users, with an average of 7 minutes spent per day on the site! That's why advertising on Facebook is one of the best ways to reach potential customers and grow your customer base. 

There are many different types of ads you can try out. Promoted posts, boosted posts, or even sponsored stories are all viable options depending on what kind of promotion you want to do. Remember that it takes some time before anyone strategy will work well for your company, so make sure not to stop your campaigns too soon.

In this interview with Stephane Courtine, we will discuss his email direct marketing strategy and digital marketing strategy and how he positioned them as a single unit using paid advertising to collect more emails.

We will also discuss some strategies to optimize the user experience on the Auction Bay website and improve the overall experience.

I am excited to see how Stephane will use the power of digital marketing and pay-per-click advertising on Auction Bay. He is an incredible entrepreneur with a lot of experience in business development and travel, who has a vision for change that he's ready to take action on! It's interesting to explore new and innovative ways together to help him build his successful PPC strategy.

Are you interested in following along? Yes? Stay tuned for the next few weeks as we explore different ways that you can get more out of his pay-per-click advertising budget!

Stephane Courtine and I discuss how to implement the Google Marketing tools in order to make your company grow. We also talk about what he has been doing with his PPC strategy so far as well as some of the challenges that have come up for him lately.

Google offers a wide variety of marketing services, including Google Ads and Google Analytics.

Google's tools offer everything you need to advertise your business in an effective manner with the least amount of hassle possible- from targeting audiences to measuring success rates for campaigns.

In this episode, I will review with Stephane all the Google Marketing tools I like to implement for my clients before starting a new PPC strategy.

I am excited to tell you about TheAuctionBay.com. The platform offers a new way of buying and selling travel packages and tourism services. TheAuctionBay.com is changing the game on how you will book your next holiday online.

In the next three months, I will interview Stephane Courtine, the founder of TheAuctionBay.com, to help him build an efficient pay-per-click strategy for his business. Stephane doesn't know if he would be successful with his new auction platform different from other travel sites. He knows that no one had ever really tried this type of thing in New Zealand before, and it could be a lot of work for nothing. But the idea had always stayed in the back of his head since the world change due to the COVID situation, so he just decided it was worth trying.

In this first episode, we learn more about his auction site and why it's different from other travel sites or marketplaces.

Stephane talked about its business model and the different strategies to launch the platform. Together we are going through building the best performing digital marketing strategy to launch the platform in New Zealand.

In this podcast, I talk to Frederik Boysen about the interesting way he's found to profit on ad spend. He shares his experience with a very different approach and how it has impacted his client's business for the better! If you're looking for something new in your business, this interview is not one to miss.

Most companies see a very small return on their ad spend. Frederik's client was no different, but they were getting tired of the status quo and wanted to do something more effective with their marketing budget.

The Profit On Ad Spend metric is designed to help businesses get the most out of every dollar spent on ads by focusing on profit instead of revenue. This way you're getting the most of your PPC campaigns.

By using this new approach, Frederik has been able to increase his client's profit by over 80%!

To learn more visit https://profitmetrics.io

You're probably wondering what click fraud is and why you should care.

Click fraud happens when someone clicks on your ads or videos without buying anything, just for the purpose of increasing your costs. It's bad because it costs money and it can mess with Google algorithms so that you rank lower in search results.

In this episode, Ilan will tell you why it is important to avoid click fraud and why you should protect your accounts. 

Ilan Missulawin is a serial entrepreneur and the founder of ClickCease, an online marketing company that specializes in click fraud detection. In this episode, Ilan shares his insights on what he learned about how to stop fraudulent clicks and why it's important for marketers to take action against them.

Special coupon code for The PPC Experts Corner podcast (20% discount): ornfotnusers

It's been three years since Decathlon New Zealand opened its doors in New Zealand. Since their arrival, they've seen a lot of success. Today, we're going to explore what makes them such an exceptional company and one you should pay attention to if online shopping is your thing. Here are some facts about the company that will help you understand why they stand out from other retailers.

As a sports retail company that has been in the industry for over 40 years, Decathlon NZ is no stranger to e-commerce. Over the course of its history, it has gone through many iterations of online channels, from starting with an international website back in 1997 to launching localized websites and mobile apps more recently. These days, they are focused on streamlining digital sales across all their platforms.

The Decathlon eCommerce team is a juggernaut of innovation. In the past year, they have launched new marketing campaigns to increase awareness and improve conversion rates like their "Sport for All" campaign. They also developed an app that allows shoppers to digitally scan products in stores so they can find them on the website and purchase them from anywhere in the world, as well as a product-specific blog with tutorials and tricks for how customers can maximize their shopping experience at home or abroad.

Decathlon NZ's success is largely due to its commitment to customer service.

In this interview, Dean Scholey tells his story of starting up a Virtual Tour agency. He shares how he got started, what the toughest part was during the process, and the benefits of PPC along with all its challenges. Listen to him share his advice for new entrepreneurs who are considering going into business for themselves or thinking about taking their business in a different direction!

As an entrepreneur Dean is passionate about helping people creating amazing Virtual Tours.  He has over 20+ years of marketing experience and is the founder of the Virtual Tour agency VirtualPro.

Learn more about Dean's PPC journey in this podcast interview!

ROAS is a metric that can help you create successful PPC campaigns. It stands for Return On Ad Spend and is calculated by dividing your total revenue from an ad campaign by the amount of money spent to generate those sales.

ROAS is one of the more popular metrics for measuring success in PPC campaigns. If you find yourself with a ROAS number lower than 1.00, then you have a problem - there are too many costs to be recovered before any profits can be made.

In this podcast, we will discuss how using ROAS as a metric can help you create successful PPC campaigns that generate more revenue!

In this podcast, I'll be sharing with you why it's so important to care about your Ad Copy.

So what's the big deal, right? If you have a great product and service, then that should be enough to get clients coming in. That would be true for most things but it doesn't work with ads because people are busy! They're scanning their Facebook feed or reading articles on Twitter while they wait at an airport gate.

The most important thing is to keep it as focused on what they want - because if you do then not only will they buy from your store but also share news of their purchase with friends! That's how word-of-mouth advertising works best!

But don't forget that many people might be browsing or reading content while doing something else so think about using user-friendly language and how you want to interrupt their reading.

It's not hard to see why integrating a PPC strategy in the car rental market is difficult, especially in the current situation. There are so many players on the market and not enough international customers, and it's tough to figure out who you should be targeting with your ads.

That's what I want to talk about today. In this podcast episode,  Mel is going to share her experience of these three years in the car rental market, and she'll talk about what has worked for her, as well as some of the mistakes she made along the way.

Mel will guide you through her journey to integrate your marketing strategies with PPC and help get more customers.

Hi! I'm Jeremy, and this is my journey towards becoming a digital marketer.

In the next few minutes, you'll find out how I got started in marketing, where I come from and my previous experiences as a digital marketing manager.

I'm very excited to share with you my life story and how I got into digital marketing. If there's one thing that runs through all of it, it's the importance of passion for what we do--to have a real love for our jobs because if we don't find meaning in them then they become really hard work!

The most important lesson from this is about finding your way by taking risks-taking chances on things even though sometimes those decisions might not pay off at first glance just like mine when I started to be a digital freelance.

Stephen Martin is the founder of Virtual Innovation, an agency that helps businesses increase conversions with landing pages and website optimization. Optimizing your website for conversion rates is a must. In this podcast interview, Stephen explains that this can be done by using design and layout tactics to improve the user experience with various types of goals in mind, like increasing engagement or boosting sales.

An introduction to converting.

To make money you need people, lots and lots of them! But how do we get these many people? We can't just magically have an army at our beck and call so what's the solution? One word - conversion rates. Conversion rate is when a potential customer becomes your actual paying customer or more simply put it means that one single person has converted into being your client. Every business wants this right but not every website will convert- in fact, most don't convert enough.