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The Publisher Lab

The Publisher Lab

By The Publisher Lab
A podcast that dives deep into the most important issues for online publishers. Tyler and Shelby provide fun and enlightening information on SEO, media trends, site speed, ad earnings, content creation, site testing, and much more.
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How Cookies Impact Advertising's Future w/ Simon Andrews (addictive! London)

The Publisher Lab

How Cookies Impact Advertising's Future w/ Simon Andrews (addictive! London)
Tyler Bishop (Ezoic, CMO) gets into the future of online advertising and how the major platforms are battling 3rd-party cookies with addictive! London's, Simon Andrews. The duo delightfully touches on topics surrounding internet data privacy, the use of cookies in advertising, the value of personalized ads, and why the oldest, most dominant businesses in the world are focused on advertising. Learn about Apple's advantage, where Facebook is troubled by the recent changes, and how Google has proposed everyone adapt in this enlightening deep dive into the world of advertising.  More on Ezoic at Catch-up w/ Simon at —
December 15, 2020
Government Report Outlines Google's Anti-Competitive Practices & Why Quartz's May Regret Pivoting to Subscription
Tyler and Shelby discuss a new government report that accuses Google of creating its market dominance through anti-competitive behavior. They also talk about how Quartz's revenue has declined by 57% after switching to monetizing subscriptions and how Amazon's Online Associates has been volatile for some publishers. 
October 15, 2020
Travel Ad Spend Increases in Europe & Google's Impending Limited Ads Feature
Shelby is joined by Whitney Wright to discuss how ad spend for the travel industry is starting to increase ad spend in Europe as tourism starts to reboot and how 26% of U.S. adults turn to Youtube for news. They also talk about how Google is planning to release a new feature called Limited Ads which serves simple ads via Ad Manager to users who didn’t give their consent to share their cookies or other identifiers. 
October 8, 2020
New Google Web Stories WordPress Plugin & Facebook Post Frequencies
Tyler and Shelby discuss how Facebook seemingly punishes publishers for posting at the wrong frequencies by withholding posts from Facebook's news feed. They also talk about Google's new Web Stories WordPress Plugin and a new media study. 
October 1, 2020
U.S. Ad Rates Hit All-Time Peak & Creating Content for Younger Audiences
Tyler and Shelby discuss how the U.S. ad economy has increased for the first time since March and how ad rates have hit an all-time peak before the holiday season. They also talk about different methods for creating content that caters to Millenials and Gen Z. 
September 29, 2020
The Fallout of the Taboola-Outbrain Merger & New Strategies for Content Ideas
Tyler and Shelby discuss why the Taboola-Outbrain merger was called off and different ways to come up with new content. They also talk about the importance of keywords in domains. 
September 17, 2020
Is Publishing Pivoting Back to Contextual & Why Web Core Vitals Aren't Important for Ranking
Tyler and Shelby discuss how publishers are eyeing contextual ads for increasing revenue and how the U.S. Department of Justice is expected to pursue Google with antitrust charges. They also talk about a new study on native ads and how Web Core Vitals aren't expected to greatly affect rankings. 
September 10, 2020
A Revenue Rebound for Programmatic Publishers & The Platforms Battling with Publishers (and Each Other) 
Tyler is joined by Whitney Wright to discuss how programmatic publishers are continuing to see a healthy rebound in revenue after the fallout of COVID-19. They also talk about how Facebook, Apple, Google, and Amazon are battling with publishers, and in some cases, each other. 
September 3, 2020
Global Ad Rates & How TikTok is Getting Closer to Publishers
Shelby is joined by Whitney Wright to discuss how ad rates around the world are fairing compared to last year and how TikTok is trying to build a stronger relationship with publishers. They also touch on how publishers can get more information about Google Web Stories.
August 6, 2020
Taboola & Outbrain Get Closer to Merging & The Fashion Industry's Comeback to Advertising
Tyler and Shelby discuss how the U.S. Department of Justice has cleared Taboola and Outbrain's plan to merge. They also talk about how fashion and retail brands are returning to advertising and the new Google News tab in Search Console.
July 30, 2020
New Google Discover Guidelines & How Youtube Videos Rank in Google Search
Tyler and Shelby discuss how the Google Discover help document was updated to include E-A-T and more. They also talk about Google reportedly pushesYoutube over other rivals and a study of click-through rates in Google search.
July 23, 2020
Publishers Facing More Late Payments & Driving Traffic with Google Image Search
Tyler and Shelby discuss how there is a new way to drive traffic to websites through a new update to Google Image Search. They also talk about how publishers are reporting an increase in late payments and why Google is paying publishers for news content.
July 16, 2020
Content and Audience Growth Strategies w/
Shelby is joined by the Founder of BestTechie, Jeff Weisbein, to discuss how he's grown his website after starting in 2003 at just 13 years old.
July 8, 2020
Google Reveals its Fees Across Ad Products & Advertising's Return to "Normal"
Shelby and Sarah discuss how Google is sharing new information about its take rate and how Instagram is expected to surpass Twitter as a popular news source. They also talk about how digital advertising is starting to make a comeback and how Google agreed to start paying for news content in some countries.
June 30, 2020
How Google's Confirm Click Penalty Affect Ad Revenue & The Future of AMP
Tyler and Shelby discuss Google Adsense's confirm click penalty and how it affects ad revenue and the future of AMP after Google announced new plans for highlighted stories. They also talk about how Instagram says publishers may need permission from users to embed their photos.
June 18, 2020
Tips for Hosting Webinars & How National Geographic Adapts its Instagram Feed
Shelby and Whitney discuss how Google has rolled out the web page highlight feature for HTML pages. They also talk about how National Geographic has adapted its Instagram strategy over 16 years and tips for hosting webinars.
June 11, 2020
Google's New Core Web Vitals and IGTV's New Monetization Offerings
Tyler and Shelby discuss how the speed report has been replaced by Core Web Vitals in Google Search Console. They also talk about Instagram's new monetization partnership with content creators.
June 3, 2020
Google Chrome to Block Resource Heavy Ads & The Influx of 'Bad Ads'
Tyler and Shelby discuss how Google Chrome is planning to block resource-heavy ads and how fewer advertisers means more bad ads in the programmatic market. They also talk about how US antitrust regulators are eyeing Google.
May 27, 2020
How Some Publishers are Combating Low Ad Rates & Newsletter Strategies
Tyler and Shelby talk about the importance of focusing on reader retention and how some publishers are pulling ad inventory to protect their ad rates. They also discuss some strategies for a successful newsletter.
May 20, 2020
Travel Publishers Turning to Virtual Travel Experiences & The Newest Google Core Algorithm Update
Tyler and Shelby discuss how Travel publications have turned to virtual travel experiences and service journalism and how sports publisher Action Network has adapted their content without live sports. They also talk about the May 2020 Google Core Algorithm update and how Complex networks has undergone a re-brand.
May 14, 2020
Instagram Wins Out on Recent Social Media Spike & The WSJ's New Personal Finance Site
In this solo episode, Tyler discusses how Instagram has seen the greatest gains from the recent spike in social media usage. He also talks about how Reddit is testing a new chatting feature in some communities and how The Wall Street Journal has launched a new micro-website on personal finance to help those struggling financially during the COVID-19 pandemic.
May 5, 2020
Scaling Your Digital Properties w/Passive Income Geek
For this special episode, Tyler sits down with Morten Storgaard from Income School Geek to discuss his method for scaling digital properties that he's developed for over 10 years. Check out Morten's Youtube Channel here:
April 30, 2020
Commerce Content for Changes in Consumer Demand & How to Appropriately Use Clickbait Titles
Tyler and Shelby talk about a new menu feature in the COVID-19 Google SERP that some SEOs think are here to stay. They also discuss how Future Publishing is adapting its commerce content to changing consumer needs and how to successfully use clickbait titles.
April 28, 2020
Amazon Cuts Affiliate Payouts & Google Being Forced to Pay French News Publishers for Content
Tyler and Shelby discuss how Amazon recently slash payouts to their affiliates. They also talk about how Betches is providing 'Quarantainment' to their readers and how Google recently lost a case that obligates Google to compensate French news publishers for using their content.
April 21, 2020
How Food Publishers are Helping the Restaurant Industry & Teen Vogue's Virtual Prom
Tyler and Shelby discuss how Teen Vogue is engaging their audience by hosting a virtual prom and how food publishers are giving back to the restaurant industry. They also talk about Bing's new snippet controls and new changes to Google featured snippets.
April 9, 2020
Why Snopes Can't Handle the New Surge of Misinformation & The New Chrome 81 Update
Tyler and Shelby discuss how sports media companies are getting creative without any live games. They also talk about how can't keep up with misinformation while ad rates slide and the new Chrome 81 update.
April 7, 2020
Ad Rate Expectations for Q2 & User Behavior on the Open Web
Tyler and Shelby discuss a new study that compares user behavior and attitude while browsing the open web versus browsing social platforms. They also talk about how ad rates are expected to tank at the start of Q2 and how publishers should navigate coronavirus-related content.
March 31, 2020
How to Grow Your Digital Portfolio w/One Hour Professor
For this special episode, Tyler Bishop is joined by Ron Stefanski from One Hour Professor to discuss how to he has grown his digital portfolio which includes seven websites and a successful Youtube channel.
March 26, 2020
How Publishers are Handling the Coronavirus Pandemic
Tyler and Shelby discuss how The Weather Channel is customizing its programming in response to the pandemic and how many publishers are taking down their paywalls for coronavirus related content. They also talk about a study on brand bias in Google Search.
March 23, 2020
How to Build a Successful Youtube Channel w/Niche Site Projects
For this special episode, Tyler Bishop is joined by Doug Cunnington from Niche Site Project to discuss how to launch a successful Youtube Channel. They dive into how to get started, what metrics to look at, and much more.
March 19, 2020
GDPR and Antitrust Investigations & New Voice Features on Android
Tyler and Shelby discuss investigations surrounding GDPR violations from ad tech companies and how Congress is tightening down on antitrust. They also talk about Android's new voice feature, which can translate and read entire webpages out loud.
March 17, 2020
How COVID-19 is Effecting Publishers & Google's New FAQ Markup Guidelines
Tyler and Shelby are joined again by John Cole to discuss how The New York Times is expecting ad revenue to decrease due to the coronavirus outbreak. They also talk about Buzzfeed's new texting campaign, Google's new FAQ markup guidelines and how the biggest adult website is moving into non-adult content.
March 10, 2020
The Rise of Programmatic & Google's Patent Application to Categorize Websites
Tyler and Shelby are joined by John Cole to discuss the rise of programmatic and how Famous Birthdays have been able to build a media company on the back of programmatic ads. They also talk about Google's patent application.
March 3, 2020
Youtube Testing Donations, Complex's New E-Course & Tips for Content Marketing
Tyler and Shelby talk about how Youtube testing a new form of monetization which lets creators earn money directly from viewers and how Complex is working the Parsons School of Design for an online course on streetwear. They also discuss how Warner Bros have changed the name of the newly release Harley Quinn movie for SEO and cover content marketing tips.
February 25, 2020
The Need States that Influence Search & Content for Gen Z vs Millennials
Tyler and Shelby discuss research conducted by Google which suggests that 6 different need states influence search behavior and differences between GenZ and Millennials when it comes to content. They also talk about the rise of Dotdash and a few tips for growing your Pinterest following.
February 19, 2020
How Publishers Are Partnering w/Starbucks, TikTok Rivals & What Influences Search Clickthrough
Tyler and Shelby discuss how publishers are partnering with Starbucks to gain new readers and how Google has launched a new short-form video app to rival TikTok. They also talk about a new survey on what influences search clickthrough and how Verizon Media is targeting Millenials and GenZ with its new finance hub.
February 11, 2020
Top Digital Content Trends, Auto-Refreshing Ad & The Newest Ad Free Subscription Service
Tyler and Shelby talk about Scroll, the new subscription service offering ad-free access to hundreds of websites. They also discuss the growing use of auto-refreshing ads, Google Search Console's new removals tool, and data from a recent survey on the top digital content trends in 2020.
February 4, 2020
Google Search Redesign, Rich Snippets & Spotify's Playlists for Pets
Tyler and Shelby discuss Google's new desktop search redesign and how webpages with featured snippets no longer appear twice on the first page of organic search results. They also talk about how Spotify is engaging its users with playlists for pets and tips for creating successful Youtube videos.
January 28, 2020
January 2020 Google Core Update, Mobile Ad Blocking & The Demise of College Humor
Shelby is joined by special guest Suthe Mani to discuss Google's latest core update and how 50% of news publishers are planning for subscriptions. They also talk about mobile ad blockers and how College Humor lost its bet on video subscription.
January 21, 2020
Testing Bilingual Content, How to Gain IG Followers & the Most Engaging Topics from 2019
Tyler and Shelby discuss how USA Today is testing bilingual content with a new series. They also talk about the most engaging topics from last year, tips on writing headlines that drive traffic and clicks, and how BBC and Bloomberg are gaining Instagram followers.
January 14, 2020
Trends in Digital Publishing: Looking Back at 2019 & Looking Forward to 2020
In this special holiday episode, Tyler takes a look back at 2019 trends in digital publishing that were predicted like publishers using mixed-revenue models and increased governmental privacy compliance laws. Tyler also goes over some that trends that didn't gain traction like ad rates not surpassing 2018 holiday rates, the rise of "vertical" storytelling, and Tyler takes a look into what's to come in 2020.
January 7, 2020
How Spotify Uses Personalized Data, Media Stats from Nov '19, and Unsplash's Sponsored Images
Tyler and Shelby cover some media stats about Tiktok, podcasts, and media consumption. They also discuss how Spotify is using user data to connect with their audience and Unsplash's unique way of selling sponsored content.
December 17, 2019
Black Friday Ad Revenue Index, Bloomberg Hurt By Political Coverage & Programmatic Trends in 2020
Tyler and Shelby discuss Black Friday and its effects on the ad revenue index, how Bloomberg news hurts brand with one-sided political coverage, and what food media is doing right for sustainable models. They also discuss how 69% of media is to be traded programmatically in 2020 despite fraud and safety fears.
December 10, 2019
How Users Navigate Search, Gift Guide Strategies, and Twitter Now Allows 'Hide Replies' to Tweets
Tyler and Shelby discuss how users navigate search features and what it means for SEO, how publishers are updating their gift guide strategies to stay competitive on search and social, and that the Telegraph is moving beyond clicks to convince marketers its ads work. They also discuss how Twitter now allows users to hide replies to a Tweet.
December 3, 2019
Instagram Adds "Reels" Feature, Chrome Warns of Mixed Content, & The Atlantic's Subscriber-Only App
Tyler is joined by Suthe as they discuss how Instagram adds new features for publishers called "Reels" that appear to be them taking on TikTok, how publishers are trying new tactics to sell their direct buying platforms, and how Google Chrome now warns of "Mixed Content." They also discuss how the Atlantic is launching a subscriber-only application.
November 26, 2019
Delish Doubles Site Traffic, Apple's 'Link Decoration' Update, & Google Chrome's New Badge of Shame
Tyler is joined by Suthe this week as they discuss how Delish doubles site traffic by focusing on search, the impact of Apple's latest privacy update thwarting 'link decoration', and they answer the question of whether publishers should worry about Apple News+. They also discuss the new Google Chrome "badge of shame" for slow sites.
November 19, 2019
R.I.P. Deadspin, Google Search Console Rolls Out Speed Report, and Google's New WordPress Plugin
Tyler and Shelby discuss the death of Deadspin, how Google Search Console is beginning to roll out Speed Report, and Google has a new WordPress plugin. They also discuss how Immediate Media tests a new way to share data directly with advertisers.
November 12, 2019
New FTC Rules, USA Today Rebuilds Its Website, and the Google BERT Update
Tyler and Shelby discuss how the new Federal Trade Commission rules are starting to crack down on fake social media followers, likes, and fake reviews. USA Today also rebuilds its website. They also discuss how is in an ad standoff with its owner, G/O Media, and about the Google BERT update.
November 5, 2019
Publishers Roll Out Impeachment Content, Side Platforms Success, and Top Ways to Promote Your Blog
Tyler and Shelby discuss how publishers are rolling out impeachment newsletters and podcasts, the unexpected ways publishers have been finding success with side platforms, and the top ways to promote your blog.
October 29, 2019
Google's New Snippet Controls, Re-engaging Dormant Email Subscribers, and Pubtelligence Recap
Tyler and Shelby discuss Google's new snippet controls, how publishers are re-engaging dormant email subscribers, and how Bon Appetit is treating editors like influencers. They also recap Pubtelligence San Francisco 2019.
October 22, 2019
Tips for Starting a Newsletter, FB Settles Over Inflated Video Stats Lawsuit, and Google to Use AI
Tyler and Shelby discuss 3 tips for starting a newsletter, that recently FB agrees to pay advertisers over inflated video stats, and how Google will use AI to determine how often site visitors see ads. They also discuss the Taboola and Outbrain merger.
October 15, 2019
Google's September Core Update, Burda Media Cutting Ad Clutter, and Yoast Updates Snippet Features
Tyler and Shelby discuss the details of Google's September Core update and how Google says it will exclude French publishers from search results. They also discuss how the Yoast update will opt users into all snippet features by default, and how Burda Media increased ad revenue by cutting ad clutter.
October 8, 2019
Programmatic Advertising Growth in Europe & the U.S. House Antitrust Panel Seeks Documents from GAFA
Tyler and Shelby are joined by John Cole and Paul Cassar of Ezoic to discuss that despite GDPR, programmatic advertising is still growing in Europe, the U.S. House antitrust panel is seeking documents from GAFA (Google, Amazon, Facebook, and Apple), and about how the ad tech industry is crowded and competitive.
October 1, 2019
Stats from 3.25 Billion Site Visits, CTR from 5 Million Google Visits, and Short-Term CPM Spikes
Tyler and Shelby are joined by John Cole, COO of Ezoic to discuss the top takeaway and statistics from 3.25 billion site visits, the click-through rate findings from 5 million Google Search results, and how digital publishers are enjoying a short-term CPM spikes up to 50% in the first few days of Google's first-price auction rollout.
September 24, 2019
Google Tweaks its Algorithm, GiveMeSports' Improved Page Speed, and Google's No Follow Changes
Tyler and Shelby discuss how Google tweaks its algorithm to highlight "original reporting" in search results, how sports publisher GiveMeSports credits improved page speed for direct traffic jump of 63%, and how Google's no follow, sponsored, & UGC links impact SEO. They also discuss publishing myths to be cautious of, and Allen recaps some of the highlights of Content Marketing World 2019.
September 18, 2019
Emerging Trends in Buying & Selling Websites with
Tyler and Shelby are joined by special guest Gregory Elfrink, Head of Marketing at Empire Flippers, to discuss all things buying and selling websites, emerging trends, and advice for publishers on how to navigate the dynamic environment of website transactions.
September 10, 2019
The NYT's Struggles with Digital, Issues with Google's Ad Tracking Research & Content Seasonality
Tyler and Shelby discuss how The New York Times is expecting a decline in ad revenue this quarter and why publishers are questioning Google's ad tracking research. They also talk about how video publishers are saving their content for the lucrative holiday season and how this may apply to written content.
September 5, 2019
Facebook's 'Off-Facebook' Activity Tool, Google Highlighting Content, and Apple and Anti-Tracking
Tyler and Whitney discuss Facebook's new 'Off-Facebook' activity tool, Google tests a new highlighting content on-site feature, and Apple and its relation to anti-tracking. They also discuss Google's opinion that killing the cookie has consequences.
August 27, 2019
Voting with Wallets, France's GAFA Digital Tax, and California's GDPR
Tyler and Whitney discuss how 80% of consumers said they would reduce or stop buying a product if it were advertised alongside dangerous or extreme content, France's digital tax on GAFA (Google, Amazon, Facebook, and Apple), CCPA aka California's verison of GDPR, and will the IAB be able to stop GDPR.
August 22, 2019
Instagram bans HYP3R, Using Polls to Increase CTR, and Search Marketing Returns to Human Interaction
Tyler and Whitney discuss how Instagram bans ad supplier HYP3R for data collection, The Financial Times increases retention by using polls at the end of newsletters, and 4 things you should know before moving behind a paywall. They also discuss how Search Marketing is moving back toward more human interaction.
August 13, 2019
'Dark Social' and Ways to Improve Your SEO in 2019
Tyler and Whitney discuss how 77.5% of shares are on 'dark social' and they also cover some ways to improve your SEO in 2019 from Backlinko.
August 9, 2019
Facebook's 'Like' Button a GDPR risk, One-Question Surveys, and Hearst's Ad Buying Platform
Tyler and Whitney discuss how Facebook's 'Like' button is a GDPR risk to host websites, trends toward one-question surveys vs. traditional engagement metrics, and how Hearst is building a self-serve platform for ad buying.
August 2, 2019
Privacy Regulations, DuckDuckGo, and Quality Content Over Quantity
Tyler and Whitney discuss privacy regulations like California's version of GDPR going live on Jan. 1st, DuckDuckGo's Q2 growth, and how the New York Times and UK News are choosing quality content over quantity.
July 26, 2019
LinkedIn's Future, Google's Algorithm Updates, and Chrome Closes Incognito Loophole
Tyler and Whitney discuss LinkedIn's evolution from just a job market to becoming a place for businesses to brand themselves, changes to Google's algorithms in 2019, and Google Chrome closing a major Incognito Mode loophole.
July 20, 2019
Twitter Poll: Browsing Data, Paid Subscriptions, Google's Evolution & More
Tyler is joined by Allen and Sarah to discuss the results of a recent poll they held on Twitter. The poll questions asked users about their browsing data, whether they pay for news subscriptions, thoughts on the evolution of Google Search, the trustworthiness of content and more. The results might surprise you!
July 11, 2019
The War for Streaming Video, Social Media Blackout & Breaking up Big Tech
Tyler is joined by Allen and Sarah this week as they discuss the war for streaming video, the future of PMPs, and how Google is no longer supporting no-index directive in robots.txt files. They also talk about Wednesday’s social media blackout, and how breaking up big tech was a hot topic during last week’s Democratic primary debate.
July 5, 2019
The Danger of Commodity Content in 2019
Tyler and Shelby discuss the dangers of commodity content in an era in which Google's no-click searchers are on the rise. Learn why the evolution of search engines is both an area of concern and opportunity for digital publishers. Additionally, see why the future of mobile and VR may not be something that is relevant only to advertisers.
June 29, 2019
Push Notifications & Owned Commerce Models
Tyler and Shelby are joined by John Cole to discuss how publishers are using push notifications and desktop web notifications to engage with users. They also talk about how many media companies have started to launch, acquire, and license new brands with a recent pivot to owned commerce models as an alternative to subscription models.
June 21, 2019
Google's Domain Diversity Update & How the NYT Uses Puzzles for Engagement
Tyler and Shelby are joined by John Cole to discuss a recent report that states that Googles has made $4.7 billion dollars from news publishers and how the rise of consumers searching for news has lead Google to create products that keep users within its ecosystem. They also talk about Google's new Domain Diversity Update and how The New York Times has created a new puzzle to keep readers engaged.
June 15, 2019
Google's June 2019 Core Update & How Targeted Ads Impact Publishers
Tyler and Shelby discuss the recent rollout of Google's pre-announced June 2019 Core Update and Search Engine Land's new and improved SEO periodic table. They also talk about how targeted ads impact digital publishers and the rise in digital advertising.
June 7, 2019
Time Spent on Platforms & The Importance of White Hat SEO
Tyler and Shelby discuss how adults in the United States are expected to spend less time on Facebook and Google and how ESPN has launched a new weekly SnapChat show. They also talk about how saw a 49% increase in search visibility after the March 2019 core algorithm update.
May 31, 2019
All Things Video w/ Silicon Valley Graphic Designer
Tyler and Shelby are joined by Ronny Cuxun to discuss how the costs of branded video production have increased for publishers. They also talk about whether brands should include captions and subtitles in Instagram video stories and some tips on how to increase Youtube views.
May 24, 2019
Closing Comment Sections, SEO & Insights into Time to Interactive
Tyler and Shelby discuss how the New York Times has doubled down on reader comments and how Time to Interact (TTI) impacts website revenue and performance. They also talk about the first episode of Google's SEO Myth Busters video series and how often Google updates its search algorithm.
May 17, 2019
New Structured Data Markups & Appealing to Millennials
Tyler and Shelby talk about how Google may follow Apple's lead in implementing anti-tracking updates and how Google has also released developer docs on how to add "How-To" and "FAQ" structured data markups. They also discuss how Parents Magazine is appealing to millennial parents and how Pinterest is the top social platform to emotionally connect with users.
May 10, 2019
Buying & Selling Websites w/
Tyler and Shelby are joined by a special guest, Mike Swigunski, from Empire Flippers to discuss his top tips for buying and selling websites.
May 3, 2019
How User Behavior Changes Across Platforms
Tyler and Shelby discuss how the most active 10% of Twitter users account for 80% of tweets. They also talk about a survey of 1,400 google searchers and how digital publishers are utilizing TikTok. They end the show by going over Instagram Story feature that publishers can use to engage followers.
April 26, 2019
Bot Traffic, AMP Updates & Utilizing LinkedIn
Tyler and Shelby talk about how bots accounted for nearly 40% of online traffic in 2018 and how BBC News is utilizing LinkedIn for user-generated content. They also talk about some updates from Google's AMP conference and what publishers need to know about cultural trends.
April 19, 2019
How Bloggers Measure Success in 2019
Tyler and Shelby discuss an in-depth article about blog statistics in 2019 and how AccuWeather has increased video views on their digital properties.
April 12, 2019
Sponsored Content & Content Strategy with
Tyler and Shelby are joined by a special guest, Tyler Benedict from, to discuss content strategy and how to provide value to advertisers and readers through sponsored content.
April 5, 2019
New Government Regulations in Digital Publishing
Tyler and Shelby talk about how the majority of publishers have not started preparing for the California Consumer Privacy Act and how the European Parliament just passed two new articles that tighten up copyright laws on the internet. They also talk about how Unilever is launching a "Trusted Publisher Network" and how The Telegraph just launched a new female sports vertical.
March 29, 2019
Video, Mobile & The Google March Core Update
Tyler and Shelby go over some highlights from Pubtelligence New York and how the Google March core search algorithm update affected digital publishers. They also discuss how Bloomberg has been able to increase video views on Instagram and how mobile time-spent has increased.
March 22, 2019
Why Publishers Should Pay Attention to 'Story' Formats
Tyler and Shelby talk about how digital publishers have an opportunity to take advantage of using 'story' formats to engage users. They also discuss how reading preferences differ among users and the parallels between direct-to-consumer (DTC) brands and digital publishers.
March 19, 2019
What Google's Move to First-Price Auction Means for Publishers
Tyler and Shelby discuss Google's announcement to shift to first-price auction and Apple's anti-tracking update. They also talk about how European publishers are struggling with subscription and how to improve site speed by lazy-loading images and serving next-gen formats. They end the episode with a conversation about SEO and site architecture.
March 8, 2019
Digital Ad Spend, Content Personalization & SEO
Tyler and Shelby talk about how digital ad spend is predicted to increase by 19% this year and how non-secure HTTP messages negatively affect user behavior and perception. They also discuss a new alliance of French publishers that are teaming together to build a unified login system and what digital publishers are doing to "personalize content." They end the show by going over some on-site SEO factors.
March 1, 2019
Episode 69 - Common Fallacies in Digital Publishing
Tyler and Shelby discuss rankings for 'Your Money Your Life' pages and how publishers are expected to increase content production this year. They also talk about Apple's new subscription media service and how AMP pages stack up against regular mobile pages.
February 22, 2019
Episode 68 - Why Publishers Can't Rely on Social Platforms
Tyler and Shelby discuss how The Telegraph acquires and retains users and how Business Insider is integrating Taboola Feed to give readers a social-style content experience. They also talk about how publishers cannot depend on Facebook for distribution and how The New York Times has stopped posting content on Snapchat.
February 15, 2019
Episode 67 - Domain Authority & Google's Search Domination
Tyler and Shelby talk about domain authority and how Google's domination in the search landscape has led to a shrinkage of click-through opportunities in both the United States and Europe. They also discuss how has thrived for the past 20 years by focusing on its website, search, and email.
February 8, 2019
Episode 66 - Invest in Engagement, But Measure It Too
Tyler and Shelby discuss how leading publishers invest more in engagement than acquisition and how Glamour is planning a new site redesign to help build user habit. They also talk about how Buzzfeed, Vice, and Group Nine media are teaming together to measure video and how Google plans to retire its old Search Console.
February 1, 2019
Episode 65 - Artificial Intelligence, AMP, & Ad Blockers
Tyler and Whitney sit down to discuss findings regarding revenue, traffic, and EPMV from Ezoic's 2019 Publisher Performance Report. They also talk about Google's proposal to ban third-party ad-blockers and their recent $57M GDPR fine. They close the show with some discussion about artificial intelligence in publishing and AMP pages
January 25, 2019
Episode 64 - Building Brand Loyalty & The Rise of PWA
Tyler and Shelby discuss a new WordPress platform for local news organizations and how the Coalition for Better Ads has announced their plans to roll out their standards internationally. They also talk about how Magento's move to PWA and how The Financial Times is building brand loyalty among young readers.
January 18, 2019
Episode 63 - Traditional, Digital, & Social Media
Shelby is joined by a special guest, Whitney Wright, to discuss six trends that are predicted to define media in 2019. They also talk about Twitter's plans to change the platform for users and publishers along with Instagram's new iOS feature.
January 11, 2019
Episode 62 - Popular Trends from 2018 & Upcoming Trends for 2019
Tyler breaks down the upcoming digital publishing trends for 2019, while Shelby shares popular Youtube trends from 2018. They also discuss search ads and Instagram's redesign misstep.
January 5, 2019
Episode 61 - How to Speed Up Wordpress Websites & Optimize for Google Discover
Tyler and Shelby discuss the different social media trends from Facebook's Rising Trends for 2019 Report and how social media has outpaced print in news consumption. Tyler shares some ways to speed up WordPress websites, while Shelby shares some tips on how to optimize for Google Discover.
December 22, 2018
Episode 60 - SEO Efficiency & Programmatic Ads
Tyler and Shelby talk about the Wordpress 5 release and how digital ad fraud increases as the holidays approach. They also discuss reoccurring SEO tasks that digital publishers should stay on top of. Shelby shares some stats about the state of programmatic for publishers, while Tyler breaks down different platforms to share content and gain traffic.
December 17, 2018
Podcast 59 - How Data Science Relates to Digital Publishing w/ Dr. Greg Starek
Tyler and Shelby are joined by Dr. Greg Starek to talk about his time as a data scientist in the digital publishing industry.
December 7, 2018
Episode 58 - Strategize for 2019 & Beyond
Tyler and Shelby talk about two different ways readers like to consume the news and how both Brit+Co and The Washington Post have each announced a new podcast series. Shelby shares what UK digital publishers are planning to do in 2019, while Tyler gives his own take on content strategies that will come out on top next year. They end the show by going over some important media stats from 2018.
November 30, 2018
Episode 57 - Digital Media News & Updates
Tyler and Shelby talk about Glamour Magazine's pivot from print to full digital and Google's new feature that allows users to comment on search results. They also discuss the use of data to boost retention and how Buzzfeed's CEO is calling for a media merger to dual the duopoly.
November 23, 2018
Episode 56 - Platforms, Publishing, & SEO
Tyler and Shelby discuss how digital publishers are turning to Reddit to engage with their audience and how Facebook has scraped connected TV ads. They also talk about which platforms publishers say monetize best, while Tyler shares his thoughts on which SEO trends will be most popular in 2019.
November 16, 2018
Episode 55 - Staying on Top of Industry Trends
Tyler and Shelby talk about Google's announcement to eliminate ads on websites with "abusive experiences". They also discuss Google's new release of documents to help Lazy Loading and a study that claims that younger Americans are more willing to pay for content.
November 9, 2018
Episode 54 - Lessons Learned from 10+ Years of Blogging w/ Kristen Howerton
Kristen Howerton from joins Tyler and Shelby to discuss the lessons she's learned throughout a decade of blogging. From the evolution of blogs to how to monetize podcasts, Kristen shares insightful tips for digital publishers.
November 2, 2018
Episode 53 - Digital Publishers Must Add Value
Tyler and Shelby join John Cole in London to discuss why it is important for digital publishers to add value to their audience. They also talk about the benefits of partnerships with other publishers, advertisers, and brands in general. They close the show by talking about how Apple's Tim Cook recently called for GDPR inspired regulations in the United States.
October 26, 2018
Episode 52 - It Pays Off to Know Your Audience
Tyler and Shelby discuss how The Washington Post is testing user experience and how digital publishers can use memes to promote engagement among their audience. Tyler breaks down the difference between programmatic ads and affiliate advertising and Shelby shares a new study about the future of mobile.
October 19, 2018
Episode 51 - Know Your Audience to Grow Your Audience
Tyler and Shelby talk about Snapchat's new episodic shows and how to use polls and surveys to engage users. They also discuss how New York Magazine is combining sections to launch a new website and how a sports platform is using data to gain and retain users. They end the show by announcing a new video series, Inside the Publisher Lab, which takes a deep dive into topics discussed on the podcast.
October 12, 2018
Episode 50 - Personalizing Content for Users
Tyler and Shelby discuss Netflix's plans to let viewers choose storylines for shows and movies. They also talk about a new, limited edition newsletter from The New York Times and how a Danish publisher increased engagement by quitting Facebook. They wrap up the episode by discussing how Bloomberg Media increased content consumption through text-to-audio features.
October 5, 2018
Episode 49 - Interacting w/ Users & Google's New Search Strategy
Tyler and Shelby talk about Bloomberg's move to launch a media organization off of Twitter and how ABC's News plans to increase their live-stream video audience. Shelby breaks down Google's new search strategy while Tyler elaborates on how these changes may affect digital publishers. They also discuss how USA Today is using AR to engage users.
September 28, 2018
Episode 48 - What Digital Publishers Should Know For Q4
Tyler and Shelby talk about Bing's new release of AMP pages for news websites. They also discuss the new trend of episodic videos on IGTV and Snapchat's new feature that allows publishers access to user-generated content.
September 21, 2018
Episode 47 - All Things Digital w/ Former Hearst Executive
Former Hearst UK Chief Digital Officer, Paul Cassar, joins Tyler and Shelby to discuss the difference in engagement for above and below the fold ads. They also talk about launching brands on Instagram, while Paul gives his take on Snapchat as a platform for digital publishers. The trio also talks about Verizon's ad tech stack, Oath Advertising Platform and the addition of Reach to The Ozone Project.
September 14, 2018
Episode 46 - Amazon, Facebook, & Google Updates
Tyler and Shelby dive into Amazon's rebranding move toward Amazon Advertising. They also talk about the Facebook Watch's international debut and other big players in the video industry. They discuss Google's new search platform, while Tyler breaks down bid caching.
September 7, 2018
Episode 45 - How Facebook is Testing Organic Content
Tyler and Shelby discuss Facebook's tool which conducts multivariant tests on organic content. They also talk about recent findings which report that only one-third of publishers see a boost in traffic from using AMP, along with a couple Google updates. They close the show by discussing how BuzzFeed News is now soliciting donations from their readers.
August 31, 2018
Episode 44 - Google Search Console & The Power of Social Media
Tyler and Shelby go over new features that have been added to Google Search Console. They talk about Twitch's plan to ditch ad-free streaming and the power of video and social media.
August 24, 2018
Episode 43 - Google Search News & User Engagement
Tyler and Shelby discuss news about Google Search results. They cover changes to snippet formats and 'Cameos on Google' and Tyler shares how this may affect publishers in the future. They also talk about gaining user consent for ad tracking and Spotify's test, which grants unlimited ad skips to listeners. They end the show by sharing their opinion on chatbots and their decline of use in digital publishing.
August 17, 2018
Episode 42 - Core Algorithm Update Breakdown & Latest News
Tyler breaks down the recent Google Core Algorithm Update. He looks into what sites were affected and offers advice to those that may have experienced decreases in their rankings. He also dives in to the big InfoWars ban and the slowed growth of social platforms.
August 9, 2018
Episode 41 - What to Do After The Google Core Algorithm Update
Tyler shares what you can (and can't) do after Google's new core algorithm update, while Shelby shares some recommendations from Google on non-AMP articles. They talk about the importance of SEO and contextual ads and have a candid discussion about the duopoly listening in on your microphones and the use of social media.
August 3, 2018
Episode 40 - How to Please Users, Advertisers & Google
Tyler and Shelby discuss Google's updated quality rating guidelines (or lack thereof) and the enforcement of ads.txt by advertisers. Tyler also dives into how to buy website traffic and whether you should do it.
July 27, 2018
Episode 39 - Amazon Twitch and an EU Power Trip
Shelby shares a couple of Google updates, while Tyler talks about the reality of copyright policies. They also discuss the Washington Post's move onto Twitch, a platform for live-stream gaming.
July 20, 2018
Episode 38 - Reputation Matters (For Digital Publishers Too)
Tyler and Shelby talk about Google's new speed update and the increase of mobile web consumption. They also discuss the importance of brand safety, the responsibility of producing legitimate content as publishers, and California's new privacy law.
July 13, 2018
Episode 37 - Loyalty Goes A Long Way
Tyler, John, and Shelby sit down to discuss Facebook's subscription services, and what it really takes to switch to a subscription-based business model. They also talk about The New York Time's venture into lifestyle content and Google's rebranding of Adwords.
July 6, 2018
Episode 36 - Acquisitions, Ad Blockers & Ad Spend
John Cole returns to The Publisher Lab and joins Tyler and Shelby to discuss AT&T's acquisition of AppNexus and life after GDPR. They talk about mobile ad blockers and Google's new URL tool, while John and Tyler forecast ad spends for the end of Q2.
June 29, 2018
Episode 35 - Lights, Camera, Content!
Tyler and Shelby discuss the launch of IGTV and Bing's Visual Search. They also talk about how publishers are banding together to help advertisers and how emotional loyalty increases ad engagement.
June 22, 2018
Episode 34 - Compliance & Defiance In The Publishing World
Tyler & Shelby talk about GDPR compliance, and defiance on both the publisher and ad network level. They also discuss importance of creating a satisfying user experience.
June 15, 2018
Episode 33 - The Data That Will Drive 2018
John Cole does a live broadcast of The Publisher Lab in London. He shares insights into some of the most important math in digital publishing and discussing what data will likely drive the industry forward in 2018.
December 12, 2017
Episode 32 - Here Comes Q4!
Tyler talks about the dynamic of Q4 in the online advertising industry and discusses why this is critical for publishers. He dives deep into seasonality and how publishers can iron out the differences between higher earnings and higher earnings per visitor. Tyler also shares a slick new tips for attracting Facebook traffic using a brand feature available on the social media platform.
November 15, 2017
Episode 31 - The Mobile Web Episode
Tyler talks about modern hacks for building a mobile website that generates more traffic than competitors. He discusses how to actually address pagespeed concerns and emphasizes the value of structured data markup. Bring your notepads for this one!
November 7, 2017
Episode 30 - How to Spot Stupid SEO Advice & More
Tyler discusses the prevalence of bad/outdated SEO advice in the marketplace and offers insights on what matters the most right now. He also delves into ADs.txt, avoiding fraud, and how to maximize the value of your inventory (ad space) on your digital property; based on recent research.
October 31, 2017
Episode 29 - The Future Freaks Me Out
John and Tyler discuss the latest duopoly trends from new industry research. What does Amazons growth in the space mean for publishers? Tyler and John talk about where digital publishers can thrive in this uncertain environment moving forward.
June 21, 2017
Episode 28 - Facebook Publishing Horror Stories With Josh Boram
Tyler sits down with Josh Boram, founder of MeowPost, to discuss the recent deletion of their Facebook page. Josh discusses the series of events that led to the deletion of his account, what he had done to become to become a successful Facebook publishers, and what he plans to do next.
June 8, 2017
Episode 27 - Google AMP & How Websites Should Evolve
John & Tyler discuss the benefits and drawbacks of AMP (John recently spoke about this at SMX). They also dig into some recent Mark Zuckerberg quotes about platform evolution and what it means for digital publishers.
June 5, 2017
Episode 26 - Do This, Not That!
John & Tyler discuss outdated, ineffective, and harmful digital publishing practices, and what digital publishers should be doing instead. They dig deep into SEO, technical site issues, and marketing to your audience in 2017.
May 11, 2017
Episode 25 - Bright Futures For Publishers That Take Care of Their Users
John & Tyler talk about all the different reasons why the publishing industry is set to reward digital publishers that are going the extra mile to take care of users. They discuss some of the industries newest figures and dive deep in what it will mean to be a quality publisher in the next 5 years.
May 5, 2017
Episode 24 - Content Strategy With
Tyler is joined by Stephen Regenold from Stephen talks about his journalistic background, how he got started with GearJunkie over a decade ago, and the approach he has taken with content over the years that has led to his success.
May 4, 2017
Episode 23 - Ad Blocking & Data-Driven Decisions
Tyler & John talk about Google's recent news of the potential addition of ad blockers in the next edition of Chrome. They dive deep into how modern publishers should be thinking about data and discuss how to read the tea leaves of the major players in this industry.
May 3, 2017
Episode 22 - Google, Facebook, & Publishing in 2017
Tyler and John are joined by Data Scientist, Dr. Greg Starek, as they discuss the latest news related to facebook, Google, and the world of online publishing. The team looks closely at the duopoly and how digital publishers are responding in 2017.
April 24, 2017
Episode 21 - The Google AMP Conference
Ohad Tzur joins Tyler & John once again to talk about the Google AMP Conference that was recently held in New York. Ohad breaks down the AMP roadmap and highlights some mobile trends that were made clear at the conference.
March 15, 2017
Episode 20 - Digital Publishers Deal With The Duopoly
John & Tyler discuss the challenges that digital publishers face from the Duopoly (Facebook and Google). They dive deep into the unique differences that local and global publishers are facing now and discuss some of the strategies for growth moving forward.
March 8, 2017
Episode 19 - Trends In SEO, Ad Rates, & More
John & Tyler discuss trends in SEO, ad rates, and more as they dive deeper into the "duopoloy" this week. The duo talks about how to work alongside platforms like Facebook and Google to grow your digital publishing practice.
March 3, 2017
Episode 18 - Testing Your Way To The Top
John and Tyler discuss all the fascinating lessons they've learned about testing things on the web over the past decade. The crew dives deep into how to do proper testing; while ignoring common cognitive bias that we all have. They wrap up the show discussing all the elements of a website that are most valuable for testing.
February 23, 2017
Episode 17 - Publishing Tips With Jon Dykstra
Tyler and John sit down with professional publisher Jon Dykstra. Jon shares his unique insights into how he has successfully built, managed, and grown niche websites over the past decade. Jon discusses how he has grown sites from scratch and how he sees the future of digital publishing for small to medium-sized publishers.
February 14, 2017
Episode 16 - Monetization and The Future of AMP
John and Tyler sit down to discuss the growing complexity inside the digital publishing space, then dig in deep talking about the future of Google AMP. Tyler explains what publishers need to be watching closely with AMP while John shares his thoughts on the technologies future.
February 7, 2017
Episode 15 - Marketing with the Financial Times
Joanna Edwards, Head of Marketing at the Financial Times, sits down with Tyler to discuss what it's like to market a subscription-based model in 2017. Tyler and Joanna dig deep into the marketing challenges and opportunities for online publishers in the modern era and discuss what the future might hold for savvy site marketers.
February 1, 2017
Episode 14 - Suranga (VC) from Balderton Capital Shares Growth Secrets
Suranga Chandratillake, General Partner, at Balderton Capital joins John and Tyler to talk about his experiences in advertising technology, the state of digital media, and his methodology for evaluating ideas and strategies for growth. A fascinating listen for those interested in hearing from someone who has sold businesses valued at over a billion dollars.
January 25, 2017
Episode 13 - Successful (& Unsuccessful) Website Growth Strategies
John & Tyler discuss some of the most successful and unsuccessful strategies they've seen publishers and website owners use to grow their site. They dive deep into SEO, content creation, website infastructure, and Google penalties.
January 12, 2017
Episode 12 - How Site Owners Should Spend Their Time
John and Tyler discuss how publishers and site owners should be spending their time. They talk about everything from website infrastructure to content creation and monetization strategies. Tyler and John both bring their unique perspectives on how to maximize the value of time invested into the growth and improvement of a website. They share modern strategies and discuss common errors.
January 3, 2017
Episode 11 - Site Marketing & Social Success
John & Tyler dig deep into successful website marketing tactics. They discuss how to share content ethically, how to add thousands of visitors through social media, and breakdown the successful efforts that top sites use every day.
December 27, 2016
Episode 10 - 12 Hot Trends for 2017
John and Tyler highlight what they expect to be the 12 hottest publishing and website trends in 2017. They discuss how to get ahead of these things and prosper in the new year. The most organized podcast to date!
December 19, 2016
Episode 9 - Seasonality & Digital Ad Trends
John & Tyler talk about the effect that seasonality has on ad revenue for website owners. During the holidays there's always a big boom, but is that boom getting bigger? The guys also breakdown other marketplace trends that they see affecting ad earnings and provide their thoughts on where things are headed long term.
December 13, 2016
Episode 8 - Talking Google W/ Former Googler
John and Tyler sit down with Ohad Tzur — former Googler who worked on organizational partnerships; including many for publishers. Ohad shares insights on how things work at Google and provides some perspective on programmatic trends heading into the future.
December 7, 2016
Episode 7 - UX and Landing Pages For Better Revenue
Tyler & John dig deep into how UX affects monetization and how to best measure it objectively. They also discuss a little-known secret for discovering who your most valuable website viewers are and share how to get more of them
November 17, 2016
Episode 6 - Making Money & AdTech
Tyler and John talk about how to really know if you're making more money on your website online. They highlight the power of EPMV as a metric and discuss the dirty world of AdTech and what the Guardian recently did to clean it up.
November 9, 2016
Episode 5 - Top Publishing News
John and Tyler look back at the Publisher Forum and talk about the latest news and controversies in the world of online publishing including; Google AMP, The Guardian buying their own ad inventory, and the metrics that keep ad networks running.
November 1, 2016
Episode 4 - The Scary Podcast w/ Rocket Scientist
In this episode, John & Tyler have an actual rocket scientist join them. DNS, nameservers and the alike probably don’t need that level of a resource but we figured it was best to overboard with a subject that is scary to a lot of publishers. We do our best to break down the technical elements of a website so that publisher could use the information to improve their sites performance.
September 29, 2016
Episode 3 - Everything You Need To Know About Content
In this episode, John & Tyler have a guest join them to talk about web content. They give the final word on what quality content is and share a few tips for creating content that ranks well organically; as well as some trade secrets for evaluating your current content and improving it.
September 16, 2016
Episode 2 - The Complete SEO Show + Our Favorite Site Tools
John & Tyler tackle all the things that affect SEO and dive deep into how to benefit from Google's algorithm and its changes. They look closely at common, low hanging fruit that exists on most sites, and discuss the easiest ways to increase page speed. John & Tyler also share their favorite tools for impacting SEO on a site and delve into the best ways to use them,
September 8, 2016
Episode 1 - Flipping Sites, Testing Ads, & Building Businesses
This week features a deep dive with Ezoic co-founder, John Cole. He tells the story of how Ezoic got started, how they raised funds by growing website ad revenue, and reveals the secrets of ad testing.
September 5, 2016