The Savvy Marketer

The Savvy Marketer

By Alexandra Gonzalez
The Savvy Marketer Podcast is hosted by Alexandra Gonzalez, CEO and founder of Savvy Marketers located in Princeton, New Jersey. Savvy Marketers is about unleashing innovative and paramount solutions that delivers marketing excellence for your business, brand, and team. With the Savvy Marketer Podcast, we will share interesting thoughts/topics relevant to the global business/marketing world, as well as interview key leaders from various industries. We hope you will join us on our weekly podcast!
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Key Insights and Learnings that Marketers Should Know About Their Consumers Sentiment and Purchasing Behaviors Through COVID-19
As Marketers what does this “new normal” mean for us? As Marketers and ambassadors of our brands, we must place Consumers at the center of everything we do. In this time of uncertainty, the Savvy Marketers Podcast host and CEO/founder of Savvy Marketers, Alexandra Gonzalez, dedicated our latest Podcast episode to share the latest insights and sentiments that Consumers in the US and across the world are experiencing while also sharing insights on which categories and brands are making a positive impact in their lives during COVID-19 and what purchasing behaviors are expected to stay post COVID-19.
51:38
April 9, 2020
How Marketers Can Build Empathy and Value with their Consumers in Moments of Uncertainty
As we think about this time of uncertainty surrounding COVID-19/Coronavirus, marketers have a responsibility not only with regard to the brands they represent, but also to their consumers. The Savvy Marketers Podcast host and CEO/founder of Savvy Marketers, Alexandra Gonzalez, dedicated our latest Podcast episode to the importance of staying connected, engaged, socially distanced, to continue to build empathy and value with others, and to do our part to get through this pandemic together. Savvy Marketers wishes everyone to stay healthy, listen to the science, as health should be the top priority for everyone.
18:40
March 25, 2020
The Power of TikTok
Understanding how TikTok is revolutionizing social media and content creation across Centennials and young Millennials. The Savvy Marketers Podcast host and CEO/founder of Savvy Marketers, Alexandra Gonzalez, dedicated our latest Podcast episode all about TikTok, the fastest growing content creation social media platform in the world among Centennials and Millennials. Learn what’s driving TikTok’s success and why Marketers should keep a close eye on this social media platform.
38:21
February 26, 2020
How Disney Can Deliver a Truly Remarkable Consumer Experience
How has Disney been so successful? It all started with Walt Disney and his vision. Now, Disney is one of the most valued and iconic brands in the world. The Savvy Marketers Podcast host and CEO/founder of Savvy Marketers, Alexandra Gonzalez, dedicated our sixth episode all about Disney, from Pixar, Lucasfilm, Marvel, to the theme park experience and Disney+. This episode will provide you with what makes Disney a truly global benchmark in delivering remarkable consumer experiences across everything they do.
28:08
February 19, 2020
Super Bowl LIV Ads
For marketers, Super Bowl LIV wasn’t about the game, it was all about the ads! Were the Super Bowl 2020 ads successful? Were they funny, emotional, or bring a compelling message? The Savvy Marketers Podcast host and CEO/founder of Savvy Marketers, Alexandra Gonzalez, dedicated our fifth episode all about the advertisements that were shown during this year’s Super Bowl. Tune in to listen and learn about what Companies including Google, Microsoft, Budweiser, P&G, Pepsi, Amazon, Hyundai, Audi, and many more created for the biggest global showcase for TV advertising: The Super Bowl. If you did not have a chance to watch all of the ads, this podcast episode will provide you with a great summary and recap on the best and worst ads that were shown during Super Bowl LIV.
46:26
February 7, 2020
CES 2020 Recap Part 2: CES 2020 Best of Innovation
Welcome to the Part 2 recap on CES 2020! The Savvy Marketers Podcast host and CEO/founder of Savvy Marketers, Alexandra Gonzalez, dedicated our fourth episode on providing an inside look at the Innovations that were recipients of this year’s Best of Innovation Award at CES. The Best of Innovation award is given to the highest-rated products in each of these following categories: Smart Energy/Sustainability (2:08), Smart Glasses (5:50), AI Accessibility (7:38), Robotics (11:40), Health & Wellness (16:29), Drones (24:21), Smart Cities/Vehicles (26:38), Smart Device Screens/TVs/Displays/Speakers (34:34), Cyber Security & Personal Privacy (41:48), and VR/VR & Gaming (44:17). If you did not have a chance to attend this event, this podcast episode will provide you with a great summary and recap on the most impressive Innovations featured at CES 2020.
48:54
January 29, 2020
CES 2020 Recap Part 1: What Made CES 2020 Great?
Did you get to attend this year’s CES or get a chance to see all of the great Innovations showcased? The Savvy Marketers Podcast host and CEO/founder of Savvy Marketers, Alexandra Gonzalez, dedicated our third episode on providing an inside look at the best Innovations showcased at this year’s CES. Tune in to listen and learn about what Companies like Mercedes Benz, Samsung, LG, Hyundai, Amazon, Kohler, P&G and many more are developing to deliver better consumer experiences that span from Smart Cars, to Smart Homes, Smart Cities, Health & Wellness, Beauty and Personal Care.  If you did not have a chance to attend, this podcast episode will provide you with a great summary and recap on the most impressive Innovations featured at CES 2020. Stay tuned to next week’s podcast where we will be sharing a recap on who were the 2020 Best of Innovation winners at this year’s CES across all categories.
38:51
January 22, 2020
Designing with the Consumer & Brand in Mind
We’re living in an experience age! An era where consumers are changing the narrative and have high expectations on how brands connect and engage with them. We really want to make sure that we are the brand that really connects and resonates in the hearts and minds of consumers. By understanding the consumer’s needs, we’re going to be able to empathize and put ourselves in their shoes. Very importantly, you don’t need to be a designer to be a Design Thinker. It’s all about having an open mindset and placing your consumer at the center of everything you do. The Savvy Marketers Podcast host and CEO/founder of Savvy Marketers, Alexandra Gonzalez, is focusing our second episode all about exploring the topic of designing for the consumer and brand in mind.
25:12
January 15, 2020
Key Trends of 2020 (Population, Consumers, Healthcare, and Retail)
Happy 2020! Trends are things that are happening, evolving, and changing over time. Most trends tend to be consistent but at the same time as time passes, there could be other changes that may impact current trends or existing trends. One of the things that many of our clients ask us is “What’s happening?”, “What is expected to happen in the market place?”, or “How fast are things shifting?” Based on these questions, The Savvy Market Podcast host and CEO/founder of Savvy Marketers, Alexandra Gonzalez, is focusing our first episode all on 2020 key trends regarding population, consumers, healthcare, and retail.
37:31
January 8, 2020
The Savvy Marketer Podcast Trailer
The Savvy Marketer Podcast is hosted by Alexandra Gonzalez, CEO and founder of Savvy Marketers located in Princeton, New Jersey.  Savvy Marketers is about unleashing innovative and paramount solutions that delivers marketing excellence for your business, brand, and team. With the Savvy Marketer Podcast, we will share interesting thoughts/topics relevant to the global business/marketing world, as well as interview key leaders from various industries. We hope you will join us on our weekly podcast! 
02:02
January 8, 2020