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The Savvy Marketer

The Savvy Marketer

By Alexandra Gonzalez
The Savvy Marketer Podcast is hosted by Alexandra Gonzalez, CEO and founder of Savvy Marketers located in Princeton, New Jersey. Savvy Marketers is about unleashing innovative and paramount solutions that delivers marketing excellence for your business, brand, and team. With the Savvy Marketer Podcast, we will share interesting thoughts/topics relevant to the global business/marketing world, as well as interview key leaders from various industries. We hope you will join us on our weekly podcast!
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The Global Role of E-Commerce in 2021 and what Companies can do to win in the Digital Shelf and Deliver better Shopping Experiences Post Pandemic
Since the pandemic started, there has been a significant shift on how Consumers shop.  As a matter of fact, in less than 9 months, we have seen a 10 year transformation in the world of retail in which some retailers have taken proactive actions on how to enhance and deliver better experiences to their Consumers and shoppers both online and in-store.  The question is: Who is doing it right? What are some of the expected future trends and shifts in the world of retail and E-Commerce from now to 2025? The Savvy Marketers Podcast host and CEO/founder of Savvy Marketers, Alexandra Gonzalez, dedicated this week’s episode to sharing valuable insights and trends about the progression of E-Commerce across the world and how Companies can help shape and partner with retailers to address global E-Commerce shopping needs that not just help brands win in the digital shelf, but help delight shoppers in new ways throughout their shopper journey.
18:39
February 25, 2021
Super Bowl LV Ads
This year’s Super Bowl LV was unlike any other, but for Marketers, it’s never just about the game, it’s about the ads that are featured for the very first time to over a billion consumers. But the question always is: were any of these ads impactful and engaging enough to move the needle from building awareness, generating engagement, or driving a purchase increase? The Savvy Marketers Podcast host and CEO/founder of Savvy Marketers, Alexandra Gonzalez, dedicated this week’s episode to sharing valuable insights about the ads that truly made an impact and those that missed the mark. Tune-in to listen and learn how Companies and brands such as Amazon, Cadillac, Budweiser, P&G, Verizon, E-Trade, Door Dash, as well as many others performed at Super Bowl 2021. If you did not have a chance to watch all of the ads, this podcast episode will provide you with a great summary and recap of the best and worst ads that were shown during Super Bowl LV.
37:54
February 18, 2021
A Conversation with Greg Kahn, Founder and CEO of IoT Consortium
A Conversation with Greg Kahn, Founder and CEO of IoT Consortium, who shares some valuable insights on the important role that IoT plays in our overall lives and what are some of the biggest shifts we can expect to see across IoT since the pandemic started. The Internet of Things Consortium (IoTC) is a business development association for the Internet of Things (IoT) ecosystem that is comprised of leading founders, executives and global companies in IoT to ignite the growth of the IoT marketplace and build positive and strategic partnerships. The Savvy Marketers Podcast host and CEO/founder of Savvy Marketers, Alexandra Gonzalez, dedicated our latest Podcast episode to interviewing the President and CEO of the Internet of Things Consortium (IoTC), Greg Kahn, on his journey to why he started the IoTC and what he describes is the “Now Normal” we are living in. With this “Now Normal” Greg shares some of the major IoT sector growth seen across: health and wellness, innovation, retail, transportation, smart cities, data privacy, sustainability and more. For more information about the IoT Consortium, please contact Greg at iofthings.org
49:27
August 19, 2020
The Power of Brand Purpose in a Time of Change and Uncertainty
How do we resonate in the minds of our Consumers during this time? Do we have the right product offerings for today’s Consumers? Do we have the right channels of distribution? It is now more important than ever to share our voice and drive change in order to strengthen who we are as brands and our sense of purpose. The Savvy Marketers Podcast host and CEO/founder of Savvy Marketers, Alexandra Gonzalez, dedicated our latest Podcast episode to how brands can really make a difference by conveying the true power of purpose in a time of change and uncertainty.
10:05
July 22, 2020
Why It’s Important to Innovate in a Time of Crisis
In these times of uncertainty, what do we do as Marketers? This is the time that change is happening. Consumers are evolving how they think, what they use, and what they decide to buy. They’re trying to make more practical choices. They’re expecting brands to see what they need and to come up with the right solutions and offerings that address those needs. It is more important now than ever that we Innovate and connect with our Consumers. The Savvy Marketers Podcast host and CEO/founder of Savvy Marketers, Alexandra Gonzalez, dedicated our latest Podcast episode to sharing examples of how the changes over the last 4 months has been shaping how Consumers are behaving towards different categories and why prioritizing Innovation today is the key to unlocking post-crisis growth for brands.
32:55
July 8, 2020
Key Insights and Learnings that Marketers Should Know About Their Consumers Sentiment and Purchasing Behaviors Through COVID-19
As Marketers what does this “new normal” mean for us? As Marketers and ambassadors of our brands, we must place Consumers at the center of everything we do. In this time of uncertainty, the Savvy Marketers Podcast host and CEO/founder of Savvy Marketers, Alexandra Gonzalez, dedicated our latest Podcast episode to share the latest insights and sentiments that Consumers in the US and across the world are experiencing while also sharing insights on which categories and brands are making a positive impact in their lives during COVID-19 and what purchasing behaviors are expected to stay post COVID-19.
51:39
April 9, 2020
How Marketers Can Build Empathy and Value with their Consumers in Moments of Uncertainty
As we think about this time of uncertainty surrounding COVID-19/Coronavirus, marketers have a responsibility not only with regard to the brands they represent, but also to their consumers. The Savvy Marketers Podcast host and CEO/founder of Savvy Marketers, Alexandra Gonzalez, dedicated our latest Podcast episode to the importance of staying connected, engaged, socially distanced, to continue to build empathy and value with others, and to do our part to get through this pandemic together. Savvy Marketers wishes everyone to stay healthy, listen to the science, as health should be the top priority for everyone.
18:40
March 25, 2020
The Power of TikTok
Understanding how TikTok is revolutionizing social media and content creation across Centennials and young Millennials. The Savvy Marketers Podcast host and CEO/founder of Savvy Marketers, Alexandra Gonzalez, dedicated our latest Podcast episode all about TikTok, the fastest growing content creation social media platform in the world among Centennials and Millennials. Learn what’s driving TikTok’s success and why Marketers should keep a close eye on this social media platform.
38:21
February 26, 2020
How Disney Can Deliver a Truly Remarkable Consumer Experience
How has Disney been so successful? It all started with Walt Disney and his vision. Now, Disney is one of the most valued and iconic brands in the world. The Savvy Marketers Podcast host and CEO/founder of Savvy Marketers, Alexandra Gonzalez, dedicated our sixth episode all about Disney, from Pixar, Lucasfilm, Marvel, to the theme park experience and Disney+. This episode will provide you with what makes Disney a truly global benchmark in delivering remarkable consumer experiences across everything they do.
28:08
February 19, 2020
Super Bowl LIV Ads
For marketers, Super Bowl LIV wasn’t about the game, it was all about the ads! Were the Super Bowl 2020 ads successful? Were they funny, emotional, or bring a compelling message? The Savvy Marketers Podcast host and CEO/founder of Savvy Marketers, Alexandra Gonzalez, dedicated our fifth episode all about the advertisements that were shown during this year’s Super Bowl. Tune in to listen and learn about what Companies including Google, Microsoft, Budweiser, P&G, Pepsi, Amazon, Hyundai, Audi, and many more created for the biggest global showcase for TV advertising: The Super Bowl. If you did not have a chance to watch all of the ads, this podcast episode will provide you with a great summary and recap on the best and worst ads that were shown during Super Bowl LIV.
46:27
February 7, 2020
CES 2020 Recap Part 2: CES 2020 Best of Innovation
Welcome to the Part 2 recap on CES 2020! The Savvy Marketers Podcast host and CEO/founder of Savvy Marketers, Alexandra Gonzalez, dedicated our fourth episode on providing an inside look at the Innovations that were recipients of this year’s Best of Innovation Award at CES. The Best of Innovation award is given to the highest-rated products in each of these following categories: Smart Energy/Sustainability (2:08), Smart Glasses (5:50), AI Accessibility (7:38), Robotics (11:40), Health & Wellness (16:29), Drones (24:21), Smart Cities/Vehicles (26:38), Smart Device Screens/TVs/Displays/Speakers (34:34), Cyber Security & Personal Privacy (41:48), and VR/VR & Gaming (44:17). If you did not have a chance to attend this event, this podcast episode will provide you with a great summary and recap on the most impressive Innovations featured at CES 2020.
48:55
January 29, 2020
CES 2020 Recap Part 1: What Made CES 2020 Great?
Did you get to attend this year’s CES or get a chance to see all of the great Innovations showcased? The Savvy Marketers Podcast host and CEO/founder of Savvy Marketers, Alexandra Gonzalez, dedicated our third episode on providing an inside look at the best Innovations showcased at this year’s CES. Tune in to listen and learn about what Companies like Mercedes Benz, Samsung, LG, Hyundai, Amazon, Kohler, P&G and many more are developing to deliver better consumer experiences that span from Smart Cars, to Smart Homes, Smart Cities, Health & Wellness, Beauty and Personal Care.  If you did not have a chance to attend, this podcast episode will provide you with a great summary and recap on the most impressive Innovations featured at CES 2020. Stay tuned to next week’s podcast where we will be sharing a recap on who were the 2020 Best of Innovation winners at this year’s CES across all categories.
38:52
January 22, 2020
Designing with the Consumer & Brand in Mind
We’re living in an experience age! An era where consumers are changing the narrative and have high expectations on how brands connect and engage with them. We really want to make sure that we are the brand that really connects and resonates in the hearts and minds of consumers. By understanding the consumer’s needs, we’re going to be able to empathize and put ourselves in their shoes. Very importantly, you don’t need to be a designer to be a Design Thinker. It’s all about having an open mindset and placing your consumer at the center of everything you do. The Savvy Marketers Podcast host and CEO/founder of Savvy Marketers, Alexandra Gonzalez, is focusing our second episode all about exploring the topic of designing for the consumer and brand in mind.
25:13
January 15, 2020
Key Trends of 2020 (Population, Consumers, Healthcare, and Retail)
Happy 2020! Trends are things that are happening, evolving, and changing over time. Most trends tend to be consistent but at the same time as time passes, there could be other changes that may impact current trends or existing trends. One of the things that many of our clients ask us is “What’s happening?”, “What is expected to happen in the market place?”, or “How fast are things shifting?” Based on these questions, The Savvy Market Podcast host and CEO/founder of Savvy Marketers, Alexandra Gonzalez, is focusing our first episode all on 2020 key trends regarding population, consumers, healthcare, and retail.
37:31
January 8, 2020
The Savvy Marketer Podcast Trailer
The Savvy Marketer Podcast is hosted by Alexandra Gonzalez, CEO and founder of Savvy Marketers located in Princeton, New Jersey.  Savvy Marketers is about unleashing innovative and paramount solutions that delivers marketing excellence for your business, brand, and team. With the Savvy Marketer Podcast, we will share interesting thoughts/topics relevant to the global business/marketing world, as well as interview key leaders from various industries. We hope you will join us on our weekly podcast! 
02:03
January 8, 2020