As 80% of all small businesses shut down by the 5-year mark, I'm grateful for my 5+ years in business as I passed this milestone in November of 2020. This podcast is dedicated to all entrepreneurs and small business owners out there - all of which who have been in business from 10 days to 10 years. We talk about all the in's and out's of business, marketing, branding, and our our day-to-day adversities and how we overcome them. The talk will be raw and unedited and with no apologies. In short, you'll hear about the good, the bad, and the ugly of running and marketing your business today.
One thing that has come out of the pandemic is an increase of those who want to start their own business. In this episode, I address what it takes to do so - and I'm very real about it. I'm all for anyone who wants to be their own boss, just realize what it takes to succeed.
This past week or so, I've run into several people I dealt with from 10, 15, 20 years ago.
So, how does your reputation from your past effect how you'll do business today? That's this episode's topic as I drive back to my office from meeting with someone I dealt with over 20 years prior.
This episode features a very special guest, Gayle Petrillo, as we discuss the story behind the story of The Accident, her recent publishing debut. The Accident is simply a powerful, inspirational story that Gayle shares with us - and one she tells quite clearly as it is of her own early childhood.
You can reach Gayle via email at firstname.lastname@example.org
To order her book:
For the book in English: theaccidentmystory.com
For the Spanish translation: mihistoriaelaccidente.com
No, marketing isn't just advertising or how you sell your product or service. It encompasses everything from the very conception of your product or service to how you produce it, package it, your brand, pricing and all the above.
Before you listen to this episode, what is your definition of "marketing?"
I've met and worked with a ton of people over the years, many of which are a lot smarter and a lot more creative than I am. However, what separates them from me?
I get into a struggle that's currently being experienced by a fellow business owner, why you can't wait until the "perfect" time to launch and the only reason I'm able to do what I do today in this episode.
How much of your success, or lack of, due to your mindset and doing the little things that add up to small successes or small failures. In this episode, I'm brutally honest about how much not having alcohol for over two months has helped me and all the little things I have in mind each day to keep this momentum going in the right direction.
YES! I've reached 100 Episodes of the podcast and I saved a very special guest for the occasion. I was going to debut this tomorrow, but, hey, why not now?
Check out this milestone episode with Special Guest: Jim Catanzarite, a long-time ad exec that I met in my very first days as an entrepreneur - only he and I didn't realize what one another did until about a year of knowing one another. The anecdotes Jim was gracious enough share for this episode are priceless and can teach us all a thing or two about what it takes to be successful in both business and life.
So I had the distinct pleasure in this episode to sit down and have a tremendous conversation with Guy Welsh of Empower Financial Group. We get into many topics of Guy's career, including his time in professional baseball and what led to his decision to become the phenomenal financial advisor he is today. Additionally, Guy discusses his own personal mission as a financial advisor and some of the characteristics you should look for in a financial advisor for yourself.
This episode is certainly an inspiring one. If you feel "stuck" in corporate, you'll learn why and how Guy turned that life into one of a successful small business owner. If you feel that your mindset is lackluster, we talk about how the "Hard 75" has had a positive effect on both of our mindsets and focus - although our favorite bartender, Jaime at The Sands Club, doesn't care much for us now.
We also touch upon personal branding and what separates Guy from his competition. And, for the baseball fans out there, Guy tells us why he's never had a favorite team and which pitcher he'd most want to hit against.
You can learn more about Guy and Empower Financial Group at empowerfinancialgroupllc.com.
That just about sums up this episode with Special Guest, Liz Hernandez of ARTEZONA Gallery. We talk about a number of topics, including nurturing the creative entrepreneur in each of us, facing adversities, finding our voice, confronting confrontation, and many, many other topics we all face as entrepreneurs. This was simply a powerful, powerful conversation.
I had a company reach out to me recently and I could smell the stench from a mile away. Not only would I probably have lost income, my brand could've taken a hit as well. Learn more about the details of what I did to research them and the red flags I found.
Have you had a bad experience with a partnership gone wrong? Email me at email@example.com or comment where you've found this episode and share with the audience your advice as well!
Always an interesting conversation with long-time buddy of mine, Jim Grossman of Full Forward Coaching. In this episode, Jim and I talk about the mental and psychological obstacles facing entrepreneurs today and how to overcome some of these issues.
Jim's history includes coaching entrepreneurs and CEO's with the mental aspects of running the show.
If you're finding yourself in a rut lately, this is certainly a great episode to catch!
Yes, we have a McPadden, a Callesen, and a Campbell in the same room and on one episode. We squirreled at first, but got on track, talking all things video and digital marketing - and trust me, we give you some HUGE nuggets and insight here. Learn more about Robert and Danny and how Danny, in particular, got his start - you'll be amazed!
This is a must-listen-to episode if you have room for improvement with video, SEO, website design and your overall marketing strategy!
I let John in the door despite him donning a USC sweatshirt. Other than his attire, he was incredible in this episode, offering us expert insight into organizational leadership, leadership in general, and why he thinks NOW is the best time ever to build a winning team.
Great episode with Eric Erickson of Viking Investments! We discuss his journey from corporate to entrepreneur as well as his very unique opportunity for small business owners who are looking to diversify their portfolios!
Probably my biggest podcast gig so far as I had the co-authors of the new book, Do No Harm, a manual (if you will) for law enforcement agencies to help guide their officers and staff with a values-based system and guidelines. Additionally, Mark, Ramon and John (who helps with the education of this values-based system) talk about the conception of the book, the history of law enforcement and their hopes to make a major difference in the world we live in today.
And, yes, this book's concepts can also easily be applied to any organization, including your business. Email me at firstname.lastname@example.org for your FREE eBook copy of Do No Harm.
There may not be a more important episode to date for small business owners than this one with Profitopia's Kevin Marshall and Sean Smiley as we discuss the Employee Retention Program (ERC). If you're a small business that has any employees, you may have the opportunity for assistance to help you recover from the last 12 months. This is really a must-listen-to episode!
And, yes, we do discuss some tips for entrepreneurs, books to read, and offer some other valuable nuggets of information.
As an entrepreneur, it's important to know the marketing tools at your disposal and Facebook Ads are often misunderstood or not utilized properly. Here are five components your Facebook Ads need to be effective - and I ponder the thought of eating a leftover chocolate chip on my desk. And, of course, there are a few extra nuggets for you regarding your Facebook Ads.
Are you using Facebook Ads? Or, as importantly, have you used them without any decent results? Then podcast is certainly one you should take in. Afterwards, what questions do you have? Email me at email@example.com.
This is an extra special episode as I had the opportunity to sit and chat with an amazing person and the most compassionate Realtor I've ever met - Jairo Aragon. Get your tissue ready as we talk about his "why" and backs it up with a story from his early career you need to listen to. Additionally, Jairo offers first-time home buyers and home sellers three BIG tips to make things go a little smoother during your journey.
People, you need to check out this episode.
As an entrepreneur, you have so many hats to wear and many responsibilities. Unfortunately, a lot of us forget to take care of first things first, that being our health. As an entrepreneur, I find myself a lot more equipped to take care of business when I'm at my healthiest. This video, yes, states the obvious reasons, but also addresses the added benefits for entrepreneurs when our lifestyles and health is addressed and well taken care of. What do you think? Are there some benefits that I overlooked? Place them in the comments or email me at firstname.lastname@example.org!
As an entrepreneur these days, you need to be paying attention to your personal brand as much as the business' brand. Here are three ways you can energize your brand as an entrepreneur and move yourself into the upper atmosphere of entrepreneurship! And, of course, I cover three platforms and ideas on how to implement them for your personal brand - and not just for your small business. Remember, people buy who and what you're all about before they buy your products or services - they buy your "why". So, of course, energizing your personal brand is key in our era!
You're a small business owner and now you've reached a point where you need to hire a social media agency to help you market your company. Whether it's because you simply don't have the time to do it yourself or you just don't "get it", hiring a social media agency can be a daunting task. From my experience as a social media marketer, and as a fellow small business owner, I've put together this video help you through the process and to realize what questions you should ask and what some of the qualities you should be looking for in a social media agency. For instance, there are a lot of "social media marketers" out there, but do they really have a background in marketing or is it their side gig? I offer a very direct response regarding this scenario. Another thing that happens all too much is a small business owner just assigns the responsibility to their niece or nephew. This is another big misstep and I offer reasons why this is so. If you have any questions about this topic or podcast, you can always reach me directly at email@example.com
Yes, I do appreciate the small business owner who actually does something with their social media marketing; however, I do see some bad mistakes that are easily correctable. In this video, I advice small business owners, solopreneurs and entrepreneurs on the three most common and biggest mistakes I see every day. My business is assisting small business owners with their social media and I've been in business for five years this month. A lot of times, it comes down to having the right outlook and just being persistent with your social media. This video will really help the small business owner realize that it's not all that hard and having the right approach to their social media marketing can take them a long way. If you have any questions or comments about the podcast, please leave them below or email me at firstname.lastname@example.org.
Are you sabotaging your own success? As an entrepreneur, your mindset is everything and, although you may not realize it, you may be sabotaging your own success. This video/podcast covers the three areas in which I believe you may be your biggest obstacle to success as an entrepreneur. Let's face it, entrepreneurship is tough. Why, then, as one do we do this to ourselves? Afterwards, tell me what you think. Was I way off or did you agree with me? Email me at email@example.com with your questions or comments.
Sometimes more is less - and I especially believe that to a point when it comes to your ability to sell as a small business owner. In this video, I had recently had a lunch with a gentleman who, ironically, sells a Sales Course. Furthermore, he was absolutely the worst sales person I had ever met - ever. So, how should you sale in today's environment? Be educational. Listen. Care about your customer. And, above all else, have the 80/20 Rule in mind. I cover all this and a bit more for my fellow small business owners in this video. And, lastly, check out the end and a little mindless trivia and giveaway I have. Got any questions about your marketing efforts as a small business? Place them in the comments or email me at firstname.lastname@example.org.
Entrepreneurship and being a small business owner have a lot of things in common with baseball. In this episode, we talk about 5 things small business ownership have in common with America's past time - baseball! If you own or are thinking about starting a small business, then this is a great look and what you're in store for. Baseball is a game that is really a game within many games on the field, just like entrepreneurship can be for many of us. This video talks about many aspects of both and the similarities and, ultimately, lessons we, as entrepreneurs, can learn from the game of baseball. For instance, have you realized that if you fail 7 out of 10 times as a big league hitter, and did so for 15 years, you'd be in the Hall of Fame? Baseball, just like owning a business, can mean you're dealing with failures over and over again. It's how you deal with these failures that can be the difference of being in the Hall of Fame (or meaning you're profitable as a business owner) or if you end up being just a part-time player, earning the league minimum. What do you want to be? A Hall of Famer or out of the league after a year or two? What are your thoughts? What lessons can you learn about owning a small business from the game of baseball? For more about today's podcast, check us out at The Shawn Campbell Show on both Facebook and Instagram!
This is a powerful conversation with two special guests of the show, Leon Adams and Yvonne Bacon, both of whom are empowerment coaches. We talk about several subjects that revolve around the topic of mindset and appreciating yourself first and foremost to move forward to living the life you want to live. Definitely a must-listen to episode!
Be sure to catch this motivating video with myself and Special Guest, Tricia Beck, a new author of the just-released Mentoring Lifts and Inspires: Women Empowering Women. Find out what inspired Tricia to not only write her first book but also do it in only in 5 months! And, oh by the way, the book debuted at #1 in it's category in Amazon just this week!
You can find Tricia's book on Amazon at: https://www.amazon.com/Mentoring-Lifts-Inspires-Women-Empowering-ebook/dp/B08F9X16VY
When was the last time you did a video for your social media marketing? It's not as complicated as you may think and you really don't have an excuse why you can't do at least one or two a month. Here are a few tips and some motivation to get you going!
This of LinkedIn as your opportunity to network with people online at any time. If you were networking in person, would you go in and immediately ask for the sell? No, you wouldn't and you shouldn't do so on LinkedIn either. Here's the biggest mistake I'm seeing and an alternative to this bad tactic.
Do you and your employees provide consistently good customer service? In my opinion, it's a lost art. Either you're hiring the wrong people or not properly training your employees or, frankly, you're leading by example.
How would you rate your last several customer service experiences?
We can't afford to take fastballs down the middle in business. Here's how you can make sure you connect on the next fastball as well as be able to hit the curve and, yes, I swear this does all pertain to business, not just baseball.
I've found that the biggest hesitancy about social media marketing for small business owners stems from having the wrong mindset about it. Here's what your approach about marketing your business on social media should look like.
What'll happen if you're connected with someone who you don't see eye to eye with on recent issues? Whether it's a client or you're a customer, do you have a decision that will you make and does the status of your business play a factor in your decision?
How many impressions does it take now before someone realizes what you do? With our attention spans that of a goldfish these days, you better know this and why brand awareness ads on Facebook are of the utmost importance.
After participating in a webinar last week, a client of mine received some questionable advice. Here's what I have to say about it and why this company should get to familiarize themselves with some of the fundamentals of marketing.
The audio connection is a little choppy at times, but bear with this awesome episode as Brenda Baca gives us an update on her newest project (Midlife Single), her thoughts on today's challenges as a business owner, and what she misses most during these stay-at-home times.
Fellow small business owners, I'm offering a free consultation, with no gimmicks or hooks, to help you with your Facebook Ads. We're all going through the struggle now, the is my way to give back and try to help out our community get through these times. Email me at email@example.com to set up a time for a consultation.
Dr. Holly Ahner and I talk about her practice, her passion, palliative care, crispy kale and the things we all need to eventually have in place as adults. This was a great conversation with an amazing doctor and equally amazing person.
Every so often, I believe you have to put yourself in a corner and challenge yourself to continue your growth as an entrepreneur and to stay ahead of the competition. Question is, when was the last time you did so?
For this episode, Brenda and I decided to do a very impromptu and unscheduled podcast about just how crazy one's life can be as an entrepreneur. We talk business, about her upcoming project and about ghosting (you'll have to listen to learn why!)
Checking in your ego at the door before you leave the house each morning is a must as a business owner. I used to not be able to do that and I've failed miserably as a result. How about you? Do you let your ego sabotage your success?
So on this episode we touch upon many topics, including how well your attention span is working for or against you. Learn more about Jim's diverse background and how he helps entrepreneurs cope with time management, stress and focusing on what really matters.
As a small business owner, you're not entitled to anyone's business just because you're local. You still need to earn it. I've lost business to large businesses outside the state and I've learned my lesson from it. By all means, I'll go local first, but I'm not tied down to your business if you don't show me I'm welcomed back.
When's the last time you've really gone after your dreams? I mean really gone after your dreams?
Our special guest Mike Baltazar has gone after his dreams and you will be surprised what he's accomplished this past couple years. Not only does he share his story of this dream, but offers his advice for entrepreneurs everywhere.
Andrae and I started our businesses a little over 4 years ago and we've taken vastly different paths - both of which has worked for us. Learn more about his path and, I say this with respect, just how quirky our conversations can be at times.
For this episode, we brought in Tricia Beck of Beck Leadership to discuss the lost art of soft skills, leadership and all the little things that we're missing out on today that can help you get ahead of the game. Tricia also discusses her journey as a solopreneur and offers her advice to fellow business owners.
Are you doing the same thing over and over again and expecting different results? Become comfortable in being uncomfortable in 2020 and commit to your goals for the year. And not just for the first few weeks, for the entire year.
What are you up to in public after hours and how can it impact your business if you're up to something that may be seen as unscrupulous? Your brand is on the line if you're making bad decisions after hours as a business owner. This episode delves into this topic and stresses the importance of being aware of your brand 24/7.
Do you "have a guy"? Well, I'll bet my guy is better than yours - in fact, he's a lot Ledbetter than yours. In this episode, meet Don Ledbetter of "We Gotta Guy" and learn why he does what he does and why he should be the only contact you need in your phone when it comes to handymen or general contractors.
Whether you realize yet or not, strategic alliances may be one of your best referral sources as a business owner. I once thought everyone else in my arena was the "competition", but it turns out many other digital marketers have become strong referral sources and pivotal to my success - and, more importantly, together we offer our clients a very complete and excellent service.
What do you do in your "downtime" as an entrepreneur? Whether it's listening to another podcast or reading a book or watching a particular show on TV, there's always information out there to continue to learn more about entrepreneurship and how to run your business. This episode reveals some of what I do and what I've recently learned.
Learn why Renee does what she does and what drives her to succeed. She started her business in Tucson but has since moved to SoCal, but has not missed a beat towards her goal of earning a national audience.
How many people do you know that have never had a real job? Probably not many. If you're an aspiring entrepreneur or one that needs a swift kick in the butt to get going, this two-part podcast is definitely worth your time.
I've know Brenda Baca for about 18 months and I don't know anyone who has the foresight and ability to prepare her business for what's on the horizon as well as she does. Brenda shares her story with us and offers a bit of advice on entrepreneurship and a preview of her next business venture ready to make its debut in 2020!