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The Marketing Corner with Shawn Campbell

The Marketing Corner with Shawn Campbell

By Shawn Campbell | CMO | CS Design Studios

Welcome to The Marketing Corner podcast which takes you on an inspiring journey through the realms of marketing strategy, business development, and entrepreneurship. Join us and our esteemed guests as we explore the secrets, strategies, and stories behind the most successful individuals and businesses in today's competitive landscape. Whether you're a seasoned entrepreneur, a marketing enthusiast, or an aspiring business leader, this podcast is your go-to resource for unlocking the keys to achievement.
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The Marketing Corner with Shawn CampbellJun 12, 2020

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The Marketing Corner with Wesley Sorce with the Tucson Tasty Show

The Marketing Corner with Wesley Sorce with the Tucson Tasty Show

Welcome to The Marketing Corner! Today we have a super special guest, Wesley Sorce of the Tucson Tasty Show! We discuss the importance of using both digital, and traditional marketing styles, and all about the great food you can find in Tucson.

You can find the Tucson Tasty Show on YouTube here: https://www.youtube.com/@TheTastyShow520
The integration of digital and traditional marketing strategies is paramount for businesses aiming to achieve a comprehensive and effective marketing campaign. This blend not only maximizes reach and engagement but also caters to the diverse preferences of a broad audience, enhancing the overall impact of marketing efforts.

Digital marketing, leveraging online platforms and technologies, offers precision targeting, real-time analytics, and cost-effectiveness. It enables businesses to reach their audience where they spend a significant amount of time: online. Through search engine optimization (SEO), social media marketing, email campaigns, and digital advertising, businesses can engage with their audience in a highly personalized and interactive manner. The data-driven nature of digital marketing allows for the tracking of campaigns in real-time, providing insights that can be used to refine strategies for improved performance.

On the other hand, traditional marketing—encompassing print ads, direct mail, billboards, TV, and radio—has a proven track record of effectiveness over decades. Despite the rise of digital channels, traditional marketing remains influential, particularly in reaching demographics less inclined towards digital platforms or in areas with limited internet access. Traditional methods offer a tangible, physical element that digital cannot replicate, such as the feel of a magazine or the impact of a billboard, creating a different kind of brand memory and recognition.

The synergy of digital and traditional marketing can lead to a more robust marketing strategy. For instance, a campaign might use social media to create buzz and engagement, while simultaneously deploying traditional advertising to solidify brand recognition in the physical world. This dual approach ensures that a marketing message is accessible through multiple channels, increasing the likelihood of reaching a wider audience, including those who might be missed by exclusively digital or traditional strategies.

Moreover, blending these styles allows businesses to build a more resilient marketing strategy. Digital platforms are subject to changing algorithms and policies, which can affect visibility and engagement. Meanwhile, traditional marketing channels are generally more stable but might not offer the same level of interaction and measurement as digital ones. By diversifying their approach, businesses can mitigate risks associated with over-reliance on a single type of marketing.

In conclusion, the integration of digital and traditional marketing strategies is essential for businesses seeking to maximize their marketing efficacy. This blend not only extends reach and engagement across multiple channels but also harnesses the unique strengths of each approach. By effectively combining the immediacy and interactivity of digital with the tangibility and permanence of traditional marketing, businesses can create more impactful, comprehensive, and adaptable marketing campaigns.

Mar 26, 202432:17
The CS Sports Talk: Recruiting as a High School Athlete, March Madness, and MLB Opening Day Preview!

The CS Sports Talk: Recruiting as a High School Athlete, March Madness, and MLB Opening Day Preview!

Welcome to episode 17 of The CS Sports Talk! On today's episode, Shawn and Lily discuss the steps and challenges of the recruiting process for a high school athlete, March Madness games, and a preview of opening day for baseball on Thursday!


The connection between sports and marketing represents a dynamic and synergistic relationship that has evolved significantly over the years. This relationship not only underpins the commercial success of sports teams and athletes but also offers brands a powerful platform to reach and engage with targeted audiences. The intertwining of sports and marketing has led to the creation of a multi-dimensional space where branding, consumer behavior, and the sports experience intersect, offering mutual benefits for all parties involved.At its core, sports marketing involves the use of sports as a medium to promote products, services, or brands. This can take various forms, including event sponsorships, endorsements by athletes, and the creation of sports-themed advertising campaigns. The appeal of sports marketing lies in the emotional connection and loyalty that fans have towards their favorite teams and athletes, providing a highly engaged audience for marketers to target.One of the key aspects of sports marketing is sponsorships. Brands often sponsor sports teams, events, or individual athletes as a way to increase their visibility and association with the positive attributes of sports, such as teamwork, determination, and success. For instance, major events like the Olympics or the FIFA World Cup attract global audiences, offering sponsors unparalleled exposure. The symbiotic relationship is clear: while sports entities gain financial support, sponsoring brands benefit from the association with high-profile events and the opportunity to engage with a wide and diverse audience.Athlete endorsements are another crucial connection point between sports and marketing. Athletes with significant followings, especially those who resonate with specific target demographics, are highly sought after by brands. These endorsements not only enhance the brand's visibility but also transfer the athlete's positive attributes and fan loyalty to the brand. The credibility and influence that come with athlete endorsements can significantly impact consumer perceptions and buying behaviors.Moreover, the advent of digital media has transformed the sports marketing landscape, enabling brands to engage with fans through social media platforms, digital advertising, and content marketing. Digital platforms offer an interactive space where fans can connect with their favorite sports teams and athletes on a more personal level. For marketers, this means an opportunity to create more targeted and engaging content, leading to deeper customer relationships and enhanced brand loyalty.Furthermore, sports marketing plays a crucial role in driving merchandise sales. The sale of team jerseys, sports equipment, and memorabilia represents a significant revenue stream for sports teams and provides brands with an opportunity to further embed themselves in the sports culture. This aspect of sports marketing not only boosts revenue but also strengthens brand identity and fan engagement.In conclusion, the connection between sports and marketing is multifaceted, encompassing sponsorships, athlete endorsements, digital engagement, and merchandise sales. This relationship benefits sports entities and athletes by providing financial support and promotional opportunities, while brands gain access to passionate and engaged audiences. As the landscape of sports and media continues to evolve, so too will the strategies and innovations in sports marketing, further cementing its role as a pivotal element in the marketing mix.

Mar 25, 202424:03
The Marketing Corner with Niomi Sandoval

The Marketing Corner with Niomi Sandoval

On today's episode of the Marketing Corner, we have CS's very own web developer, Niomi Sandoval! Niomi has an extensive background in marketing and adds a unique perspective to your team. Today we discuss the importance of continued learning in marketing, marketing tips, and even some general tips to help your business!


In the dynamic world of marketing, continuous learning stands as a crucial pillar for success. This field, inherently tied to human psychology, technology trends, and global market shifts, demands a perpetual state of evolution from its practitioners. Learning every day in marketing is not just beneficial; it's a fundamental requirement for those aiming to stay ahead in the game. This essay delves into the significance of daily learning in marketing, highlighting its impact on staying relevant, fostering innovation, and driving professional growth.Adapting to Constant ChangeThe marketing landscape is perpetually in flux, with new technologies, platforms, and consumer behaviors emerging at a breakneck pace. Algorithms change, social media trends come and go, and new digital tools are developed every day. Marketers who dedicate time to learning every day are better equipped to adapt to these changes. They can anticipate shifts in the digital ecosystem, adjust strategies in real-time, and leverage new tools and platforms effectively. This adaptability is crucial for maintaining relevance and competitiveness in a field that does not tolerate stagnation.Fostering InnovationDaily learning fuels innovation by exposing marketers to a broad range of ideas, techniques, and perspectives. By absorbing information from various sources—be it industry reports, thought leadership articles, or case studies—marketers can synthesize new ideas that set their strategies apart. Innovation in marketing often involves connecting disparate concepts in novel ways. Continuous learning facilitates this creative process, enabling marketers to pioneer unique campaigns, messaging, and solutions that capture attention and resonate with audiences.Enhancing Skills and KnowledgeThe complexity of marketing requires a diverse set of skills, from data analysis and creative design to strategic planning and customer psychology. Engaging in daily learning allows marketers to expand their skill sets and deepen their knowledge in specific areas. This not only enhances their effectiveness in their current roles but also prepares them for future challenges and opportunities. Furthermore, as the demand for specialized skills increases, those who actively learn and adapt can position themselves as valuable assets to their organizations and clients.Building Professional NetworksLearning every day often involves interacting with peers, mentors, and thought leaders through forums, online courses, and professional networks. These interactions can lead to meaningful connections, providing opportunities for collaboration, mentorship, and career advancement. Networking within the context of learning creates a foundation of mutual respect and shared interests, paving the way for relationships that can significantly impact one’s professional trajectory.ConclusionIn conclusion, the importance of learning every day in marketing cannot be overstated. It equips professionals with the ability to adapt to change, fosters innovation, enhances skills, and facilitates networking. In a field that thrives on creativity, relevance, and strategic agility, continuous learning is the key to unlocking new opportunities and achieving sustained success. Marketers who commit to daily learning not only advance their careers but also contribute to the advancement of the marketing profession as a whole.

Mar 19, 202423:50
The CS Sports Talk: March Madness, Justin Fields, and More Free Agency!

The CS Sports Talk: March Madness, Justin Fields, and More Free Agency!

This week on The CS Sports Talk, Shawn and Lily get into March Madness, Justin Fields trade to the Steelers, more free agency, and U of A! Let us know how far you think Arizona will go in March Madness and what you think of some of these crazy trades in free agency!


The synergy between sports and business, particularly in the realms of marketing and management, is both profound and instructive. Sports, with its inherent competitive nature, teamwork, strategy, and performance metrics, mirrors the business world in many ways. Understanding and applying the principles derived from sports can significantly enhance business and marketing strategies, fostering growth, resilience, and success.Strategic Planning and ExecutionIn sports, the importance of strategic planning and its execution cannot be overstated. Coaches and players spend countless hours studying their opponents, devising strategies, and practicing their execution to secure wins. Similarly, in business, success hinges on the ability to develop strategic plans, understand the competitive landscape, and execute plans effectively. Marketing campaigns, product launches, and business operations must be meticulously planned and executed to outperform competitors and captivate the target audience.Teamwork and LeadershipSports teach the critical value of teamwork and leadership. Just as a sports team relies on the collective effort of its members, each with their unique roles and strengths, businesses require the collaboration and dedication of their employees to achieve common goals. Effective leadership in both arenas involves inspiring and motivating team members, setting clear objectives, and fostering a culture of trust and cooperation. In marketing, teamwork and leadership are essential for creative brainstorming, campaign execution, and navigating market challenges.Adaptability and ResilienceAdaptability and resilience are virtues celebrated in sports. Athletes and teams often face unexpected challenges and setbacks but must quickly adapt their strategies and remain resilient to succeed. This principle is equally applicable to business and marketing. Markets are dynamic, with trends, consumer preferences, and competitive landscapes constantly evolving. Businesses that are adaptable, quickly responding to changes, and resilient in the face of setbacks are more likely to thrive.Performance Metrics and ImprovementIn sports, performance is continuously measured, and strategies are adjusted based on metrics and outcomes. This approach is invaluable to business and marketing, where data-driven decision-making is paramount. Analyzing sales figures, market share, customer engagement metrics, and other key performance indicators allows businesses to refine their strategies, improve products and services, and enhance customer experiences.Branding and LoyaltyFinally, sports illustrate the power of branding and the creation of loyal fan bases. Teams and athletes build their brands on values, achievements, and personalities, forging deep connections with fans. Similarly, businesses must craft compelling brand stories, embody core values, and consistently deliver value to cultivate customer loyalty. Effective marketing strategies leverage storytelling, emotional connections, and brand experiences to engage consumers and build lasting relationships.In conclusion, the intersection of sports and business, particularly in marketing, offers valuable lessons in strategic planning, teamwork, adaptability, performance measurement, and branding. By embracing these principles, businesses can enhance their competitive edge, foster innovation, and build deeper connections with their customers, driving success in the ever-evolving marketplace.

Mar 18, 202423:46
The CS Sports Talk: Let’s Talk NFL Free Agency!

The CS Sports Talk: Let’s Talk NFL Free Agency!

On episode 15 of The CS Sports Talk, Shawn & Lily get into the breaking news going on in free agency right now. Free agency in the NFL just opened up, free agency is the period during which players with expiring contracts can freely negotiate and sign with other teams. It's also when teams can officially trade players or draft picks to other teams. This has got to be one of the craziest free agency periods we've seen in a while... do you think your team will capitalize on it?


Sports have become a significant vehicle for marketing and business strategies, providing a unique platform that connects brands with vast, engaged audiences worldwide. This intersection between sports, marketing, and business is not just beneficial; it's transformative, offering unparalleled opportunities for branding, customer engagement, and revenue generation.Building Brand Awareness and IdentityAt the heart of the synergy between sports and marketing lies the power of brand awareness and identity. Sports teams and athletes command loyal followings, and their reach extends far beyond the confines of the game. Brands that sponsor sports teams or events can leverage this loyalty to enhance their visibility and connect with potential customers on a global scale. The emotional connection fans have with their favorite sports entities translates into a positive association with the sponsoring brands, effectively enhancing brand recognition and identity.Engaging with Target AudiencesSports marketing allows businesses to engage with their target audiences in a deeply impactful way. By aligning with sports entities that share similar values or appeal to their desired customer base, companies can craft targeted marketing campaigns that resonate on a personal level. This strategy not only increases the effectiveness of their marketing efforts but also fosters a sense of community and belonging among consumers, further strengthening brand loyalty.Leveraging Digital PlatformsThe digital revolution has magnified the connection between sports, marketing, and business. Social media platforms, online streaming, and mobile applications offer new avenues for brands to engage with sports audiences. These digital platforms enable personalized and interactive marketing campaigns, allowing brands to reach audiences anywhere and anytime. Furthermore, the data collected from digital engagements provides valuable insights into consumer behavior, preferences, and trends, helping businesses to refine their strategies and achieve better outcomes.Sponsorships and EndorsementsSponsorships and endorsements are a cornerstone of sports marketing. By associating with athletes and sports teams, brands can gain credibility and appeal. Athletes, in particular, serve as influential ambassadors, embodying the brand’s values and messaging. This form of marketing not only elevates brand visibility but also capitalizes on the athletes' or teams' success, creating a win-win scenario for both the brands and the sports entities involved.Event Marketing and ExperiencesSports events offer unique opportunities for experiential marketing, allowing brands to create memorable experiences for consumers. From interactive fan zones to branded merchandise, these events provide platforms for direct consumer engagement, fostering emotional connections and lasting impressions. Moreover, the global nature of major sports events, like the Olympics or the FIFA World Cup, provides brands with an international stage to showcase their products and services to diverse audiences.In conclusion, the integration of sports into marketing and business strategies offers a multifaceted platform for brand growth, consumer engagement, and revenue generation. Through brand visibility, targeted engagement, digital platforms, sponsorships, and event marketing, sports present a dynamic and effective channel for connecting with audiences worldwide, making it an invaluable asset for marketers and businesses alike.

Mar 11, 202424:41
The CS Sports Talk: Let’s Talk Caleb Williams, Caitlin Clark, and Russel Wilson!

The CS Sports Talk: Let’s Talk Caleb Williams, Caitlin Clark, and Russel Wilson!

On episode 14, Shawn and Lily dive into the Caleb Williams controversy, Caitlin Clark & Lebron's records, and Russel Wilson's very recent release from the Denver Broncos. Let us know what you think of these topics below!

The synergy between sports and marketing is a dynamic and multifaceted relationship that has evolved significantly over the years. This connection leverages the universal appeal and emotional engagement of sports to create powerful marketing strategies that benefit brands, sports teams, and fans alike. At its core, this relationship is built on the premise that sports offer a unique platform for brands to reach and engage with their target audience in an authentic and impactful way.Sports marketing involves the promotion of products, services, or events through sports teams, athletes, or sporting events. It capitalizes on the passion and loyalty that fans have for their teams and the sports they follow, turning games and athletes into channels for brand messaging. This can range from traditional advertising and sponsorship deals to more integrated partnerships that include digital marketing, experiential events, and social media campaigns.One of the key aspects of sports marketing is sponsorship, where brands pay to be associated with sports teams, events, or individual athletes. These sponsorships can take various forms, from logo placement on uniforms and equipment to naming rights for stadiums and events. Such partnerships not only offer brands visibility among vast and engaged audiences but also allow them to align themselves with the positive values and emotions that sports evoke, such as teamwork, determination, and excellence.Moreover, sports marketing provides an opportunity for brands to engage with consumers in a more interactive and personal way. Through activations at sporting events, social media campaigns that leverage popular athletes, or contests and giveaways, brands can create memorable experiences that resonate with fans and build long-term loyalty. This is particularly effective in today's digital age, where social media platforms offer a direct line of communication between athletes, teams, and fans, enabling brands to reach their audience through influencers they admire and trust.Another dimension of the sports-marketing nexus is the development of branded content that tells compelling stories related to sports. This can include documentary-style videos, behind-the-scenes looks at athletes' lives, or inspirational stories of perseverance and success. Such content allows brands to connect with consumers on an emotional level, fostering a deeper relationship than traditional advertising can achieve.The globalization of sports has also played a crucial role in expanding the reach of sports marketing. International events like the Olympics, FIFA World Cup, and various world championships offer global platforms for brands to showcase themselves to a worldwide audience. This not only increases brand visibility but also allows companies to tap into new markets and demographics.In conclusion, the connection between sports and marketing is a testament to the power of combining entertainment with strategic brand communication. By harnessing the emotional connection people have with sports, marketers can create campaigns that are not only effective in driving sales and brand awareness but also in building lasting relationships with consumers. As sports continue to evolve, so too will the innovative ways in which brands leverage this powerful platform to connect with audiences around the world.

Mar 04, 202424:29
The CS Sports Talk: NBA Court Storming, UofA Basketball, and MLB Uniform Controversy

The CS Sports Talk: NBA Court Storming, UofA Basketball, and MLB Uniform Controversy

On episode 13 of The CS Sports Talk Shawn and Lily discuss whether court storming should be banned or not, U of A basketball, and the recent controversy regarding the 2024 MLB uniforms!


The connection between professional sports and business/marketing is both profound and multifaceted, reflecting a symbiotic relationship that has evolved significantly over the years. This connection can be seen in various aspects, including branding, sponsorship, media rights, and fan engagement strategies, among others. Professional sports organizations and athletes serve as powerful marketing tools for businesses, while business investments and marketing strategies help fuel the growth and global reach of sports.At the core of this relationship is the concept of branding. Professional sports teams and star athletes often carry significant brand equity, characterized by widespread recognition and loyalty among fans. This brand power is leveraged by businesses through sponsorships and endorsements, allowing companies to align their products with the positive attributes associated with sports, such as health, perseverance, and teamwork. For instance, when a major sportswear company partners with a well-known football team, it not only enhances its brand visibility but also taps into the team's passionate fan base, potentially increasing sales and customer loyalty.Sponsorship deals represent a critical revenue stream for professional sports, enabling teams and leagues to finance operations, talent development, and stadium improvements. From stadium naming rights to jersey sponsorships, businesses invest heavily in sports properties to gain exposure to large, engaged audiences. These partnerships often extend beyond simple logo placement, involving community engagement initiatives, co-branded merchandise, and exclusive content creation, all designed to deepen consumer connections with the brand.Media rights sales are another cornerstone of the sports-business nexus. The demand for live sports content has led to lucrative broadcasting deals for leagues and teams, significantly impacting their revenue models. In return, media companies and streaming platforms benefit from the consistent, high viewership that live sports events attract, which in turn supports advertising sales and subscription growth. The evolution of digital media has expanded the landscape further, allowing sports organizations to engage directly with fans through social media, apps, and online platforms, offering advertisers more targeted opportunities to reach specific demographics.Fan engagement strategies are increasingly sophisticated, leveraging data analytics and digital technology to personalize the fan experience, both in-stadium and online. This approach not only enhances the value proposition for fans but also creates new opportunities for businesses to market their products and services in a more targeted and effective manner. From virtual reality experiences that bring fans closer to the action to mobile apps that offer exclusive content and promotions, the integration of technology in sports marketing strategies is transforming the way fans interact with their favorite teams and athletes.In conclusion, the connection between professional sports and business/marketing is characterized by mutual benefits. Sports entities offer businesses unique platforms to amplify their marketing messages, while commercial investments in sports contribute to the growth and development of leagues, teams, and athletes. This dynamic relationship continues to evolve, driven by innovations in marketing strategies, media consumption habits, and fan engagement technologies, underscoring the enduring significance of sports as a powerful vehicle for business and marketing objectives.

Feb 26, 202423:30
The CS Sports Talk: Who Will be Lily's MLB Team... THE BIG REVEAL

The CS Sports Talk: Who Will be Lily's MLB Team... THE BIG REVEAL

After week's of collecting votes, the big reveal is here! We asked you all to choose between three baseball teams, The Brewers, The Dodgers, and The Yankees... It's time to see What Lily's new baseball team will be! The connection between sports and marketing and business is multifaceted and powerful, with each realm influencing and benefiting from the other in various ways. Here are some key points highlighting this connection:Brand Sponsorships and Partnerships: Sports provide a vast platform for businesses to promote their brands through sponsorships and partnerships. Companies often sponsor teams, events, or individual athletes to increase brand visibility and align themselves with the values and excitement associated with sports. In return, sports organizations receive financial support and resources to enhance their operations and performances.Advertising Opportunities: Sports events, whether televised or live, attract large audiences, making them prime opportunities for advertising. Businesses invest in commercials, signage, and product placements during sports broadcasts or at stadiums and arenas to reach a captive audience of fans. This exposure can significantly impact brand awareness, engagement, and sales.Fan Engagement and Loyalty: Sports have a unique ability to evoke strong emotions and passion among fans. By associating their brands with beloved teams or athletes, businesses can tap into this emotional connection to deepen customer loyalty and engagement. Through creative marketing campaigns, promotions, and fan experiences, companies can foster a sense of community and belonging among sports enthusiasts.Merchandising and Licensing: Sports-related merchandise, such as jerseys, apparel, and memorabilia, represents a lucrative market for businesses. By obtaining licensing agreements with sports leagues or teams, companies can produce and sell branded merchandise to fans worldwide. This not only generates revenue but also extends the reach of the sports brand and creates additional touchpoints for consumer interaction.Event Marketing and Hospitality: Major sporting events, such as the Olympics, FIFA World Cup, or Super Bowl, attract global attention and offer opportunities for businesses to engage with consumers through event marketing and hospitality initiatives. Companies host corporate events, VIP experiences, and hospitality suites to entertain clients, partners, and employees while leveraging the excitement and prestige of the sporting event to enhance their brand image and relationships.Data Analytics and Fan Insights: The proliferation of digital and social media platforms has enabled businesses to collect vast amounts of data on sports fans' preferences, behaviors, and demographics. By leveraging data analytics and insights, companies can tailor their marketing strategies and offerings to better resonate with target audiences, optimize sponsorship investments, and maximize return on investment.Innovation and Technology Integration: Sports organizations and businesses alike are increasingly embracing innovation and technology to enhance fan experiences and drive business growth. From immersive virtual reality experiences to advanced analytics in player performance, technology plays a crucial role in shaping the future of sports marketing and business operations.In summary, the connection between sports and marketing and business is symbiotic, with each side leveraging the passion, excitement, and commercial opportunities inherent in sports to achieve their respective goals. Whether through brand sponsorships, advertising, fan engagement initiatives, or technological innovations, sports serve as a dynamic and influential platform for businesses to connect with consumers and drive growth.

Feb 20, 202412:32
The CS Sports Talk: All About Soccer & The Bundesliga with Tyson Torres

The CS Sports Talk: All About Soccer & The Bundesliga with Tyson Torres

For episode 11 we have a special mid-week episode of The SC Sports Talk with Tyson Torres! Tyson tells us all about soccer (football/futbol), specifically the Bundesliga, the German soccer league. Let us know if you have a favorite soccer team or player and why!

Soccer, or football as it is known outside of North America, is not just a sport; it's a global phenomenon that transcends borders, cultures, and languages. Its universal appeal and widespread popularity have a profound impact on media, marketing, and connections across the globe, making it a powerful tool for engagement and communication. Media Impact: Soccer holds a significant place in the media landscape, commanding the attention of millions of viewers worldwide. Major tournaments like the FIFA World Cup, UEFA Champions League, and Copa América are televised globally, attracting vast audiences. This universal appeal makes soccer a prime vehicle for storytelling, where narratives of triumph, heartbreak, and heroism are played out on the pitch and relayed through screens, creating a shared experience for a global audience. The media's extensive coverage of soccer events, including pre-match analyses, post-match discussions, and player profiles, keeps fans engaged and informed, fostering a sense of community and belonging among viewers from different parts of the world. Marketing MagnetSoccer's global appeal makes it an attractive platform for marketers and brands aiming to reach a diverse and extensive audience. Sponsorships and advertising during soccer matches and tournaments offer companies unparalleled visibility, with logos and advertisements seen by millions of viewers in real-time. The sport's stars, such as Lionel Messi, Cristiano Ronaldo, and Marta, become brand ambassadors, lending their image and popularity to promote products and services, thereby bridging the gap between brands and consumers. This symbiotic relationship between soccer and marketing not only boosts brand awareness but also enhances fan experiences through merchandise, events, and interactive campaigns.Catalyst for ConnectionsSoccer acts as a universal language, capable of forging connections and bridging cultural divides. It brings people together, whether in stadiums, local clubs, or through online communities, allowing fans to share their passion, celebrate victories, and commiserate defeats. The sport's ability to unite individuals from diverse backgrounds is evident in international tournaments, where fans travel across the globe to support their teams, creating a melting pot of cultures united by a common love for the game. These interactions foster understanding, respect, and friendships, proving that soccer is more than just a sport; it's a means of connecting the world.In conclusion, soccer's influence on media, marketing, and connections is profound and far-reaching. Its ability to captivate audiences, attract marketing opportunities, and unite people across the globe underscores its importance in today's society. As the world becomes increasingly interconnected, soccer will continue to play a pivotal role in shaping media narratives, driving marketing strategies, and fostering global connections.

Feb 15, 202429:30
The CS Sports Talk: Super Bowl Recap with Justus Mattox

The CS Sports Talk: Super Bowl Recap with Justus Mattox

On episode 10 of the CS Sports Talk, Shawn and Lily have special guest Justus Mattox on the show to share his insights and help us break down the Chiefs and 49ers Super Bowl on Sunday!

The Super Bowl has evolved into much more than just a championship football game; it has become a cultural phenomenon and an unparalleled marketing spectacle. Marketers eagerly anticipate the Super Bowl each year as it provides a unique platform to showcase their brands to a massive and engaged audience. The game's extensive viewership, reaching over 100 million people in recent years, makes it a prime opportunity for companies to launch impactful and memorable marketing campaigns.One of the main reasons the Super Bowl is a marketing juggernaut is the captivating halftime show and the highly anticipated commercials. Advertisers recognize the unparalleled attention these slots receive, and as a result, invest significant resources in creating entertaining and memorable advertisements. The commercials during the Super Bowl have become almost as iconic as the game itself, with viewers eagerly discussing and rating them during and after the event. Companies often spend exorbitant amounts on these slots to ensure that their messages resonate with the diverse and vast audience.The Super Bowl serves as a launching pad for creative and innovative marketing strategies. Brands understand the need to stand out in the crowded commercial landscape, and they often go to great lengths to produce ads that are not only entertaining but also emotionally resonant. These advertisements aim to create a lasting impact on viewers, fostering brand recognition and loyalty. Memorable Super Bowl commercials become part of pop culture, with people looking forward to them as much as the game itself.In addition to traditional commercials, the rise of social media has amplified the Super Bowl's marketing reach. Brands leverage social platforms to engage with audiences before, during, and after the game. Social media campaigns, hashtags, and sneak peeks generate buzz and extend the lifespan of the marketing efforts beyond the game day itself. This integration of traditional and digital marketing channels allows brands to connect with a broader and more diverse demographic, maximizing their exposure.The Super Bowl also offers an opportunity for product launches and strategic brand partnerships. Companies strategically time major announcements to coincide with the Super Bowl, taking advantage of the heightened media attention. Additionally, partnerships with sports teams, celebrities, or other brands associated with the event can amplify a company's marketing impact.In conclusion, the Super Bowl has become a marketing extravaganza, offering brands an unparalleled platform to showcase their creativity and connect with a massive audience. The fusion of traditional commercials, social media campaigns, and strategic partnerships creates a marketing spectacle that extends far beyond the football field. As long as the Super Bowl remains a cultural phenomenon, it will continue to be a cornerstone for marketers seeking to make a lasting impression on a global scale.

Feb 12, 202429:48
The CS Sports Talk: Super Bowl Preview!

The CS Sports Talk: Super Bowl Preview!

On episode 9 of the CS Sports Talk, Shawn and Lily preview the Super Bowl! On Sunday, February 11th the Chiefs and 49ers are competing again! Comment below who you think will win and your score predictions!


The world of sports and the realm of business, at first glance, might seem worlds apart. Yet, upon closer examination, they share a surprising number of parallels. The core principles that drive success in sports – teamwork, strategy, persistence, and adaptability – are equally applicable and essential in the business environment. Understanding and leveraging these connections can be a game-changer for business leaders and entrepreneurs.Teamwork: The Foundation of SuccessIn sports, the importance of teamwork is evident. A football team, for instance, relies on the coordinated efforts of each player to win games. Similarly, in business, success is seldom the result of solo efforts. It hinges on the ability of individuals to work together towards a common goal. Effective teamwork in the business world involves diverse talents and skills coming together, much like a sports team where different positions and roles are crucial for overall success.Strategy: Planning for VictoryEvery successful sports coach knows the importance of a well-thought-out game plan. This strategy is based on understanding the team’s strengths and weaknesses, as well as those of the competition. In business, strategic planning is equally crucial. A business without a strategy is like a ship without a rudder, drifting aimlessly. Successful entrepreneurs and business leaders meticulously plan their moves, anticipate market trends, and understand their competitors, much like a chess player or a football coach devising a winning strategy.Persistence and Resilience: Overcoming ChallengesSports teach us about the power of persistence and resilience. Athletes often face setbacks and defeats but the key to their success lies in how they respond to these challenges. This lesson is invaluable in the business world. Businesses inevitably encounter obstacles and failures. The resilience to bounce back, learn from mistakes, and keep pushing forward is what separates successful businesses from the rest.Adaptability: Playing to the Changing EnvironmentIn sports, conditions can change rapidly – weather, injuries, or even the unexpected performance of an opponent. Successful athletes and teams are those that can adapt quickly to these changes. Similarly, the business world is in a constant state of flux. Market conditions, consumer preferences, and technological advancements change rapidly. Businesses that thrive are those that are agile and adaptable, able to pivot strategies and operations in response to changing circumstances.Leadership: Guiding the Team to SuccessGreat sports teams have great leaders, either in the form of a captain on the field or a coach on the sidelines. These leaders inspire, motivate, and guide their teams to achieve their best. The same holds true in business. Effective leadership is pivotal. Business leaders must inspire their teams, set clear goals, provide direction, and create an environment where employees can thrive and contribute to the company’s success.Continuous Improvement: Striving for ExcellenceIn sports, the pursuit of excellence is a never-ending process. Athletes continually train and improve their skills. In the business world, this concept translates to continuous improvement in products, services, and processes. Successful businesses never settle; they are always looking for ways to innovate and enhance their offerings.ConclusionThe parallels between sports and business are both profound and instructive.

Feb 05, 202422:36
The CS Sports Talk: Championship Round of Playoffs, NBA Defense, and MLB Spring Training Preview

The CS Sports Talk: Championship Round of Playoffs, NBA Defense, and MLB Spring Training Preview

In episode 8 of The CS Sports Talk, Shawn and Lily discuss the questionable calls made by Dan Campbell in the Lions and 49ers game, the lack of NBA defense, MLB spring training, and more NFL playoffs! Don't forget to let us know what you think about Dan Campbell's calls, Superbowl predictions, and to pick Lily's baseball team for the season!😉


Sports and business, at first glance, might seem like distinct realms, but they share numerous parallels and intersect in many fascinating ways. Both domains demand a blend of strategy, teamwork, and leadership, and the principles that drive success in sports are often mirrored in the business world.At the core of both sports and business is the concept of competition. In sports, teams or individuals compete against each other to win games, championships, or titles. Similarly, in business, companies vie for market share, customer loyalty, and industry dominance. This competitive spirit drives innovation and improvement in both fields. In business, as in sports, the competitors who stay ahead of the curve in terms of technology, strategy, and talent management often come out on top.Teamwork is another key aspect where sports and business align. Just as a sports team relies on the collective skills and cooperation of its players to win, a successful business depends on the collaborative efforts of its employees. Effective communication, mutual respect, and a shared goal are crucial in both arenas. The role of a coach in sports is akin to that of a business leader or manager, guiding their team towards a common objective, helping to resolve conflicts, and fostering an environment where each member can excel.Leadership in sports, as in business, is about inspiring and motivating a team to achieve their best. Great sports leaders, like successful business leaders, possess the ability to make decisive decisions, understand their team’s dynamics, and maintain morale, even in challenging situations. The resilience and mental toughness athletes develop are invaluable for business professionals, especially in high-pressure or rapidly changing environments.Another significant overlap is in the area of strategic planning. A sports team devises plays and strategies to outmaneuver opponents, much like a business develops strategies to outperform competitors or adapt to market changes. Both require a deep understanding of the playing field - whether it's a physical sports arena or a market landscape - and the ability to anticipate and creatively respond to opponents' moves.Marketing and branding are additional realms where sports and business intersect significantly. Sports teams and athletes often become powerful brands, and their strategies to engage fans and create a loyal following are akin to how businesses build brand loyalty among consumers. Sponsorships and endorsements in sports are prime examples of this symbiosis, where both the sports and business entities benefit from each other's brand value and reach.In terms of personal development, sports provide valuable lessons for business professionals. Attributes like discipline, goal-setting, and handling success and failure are as applicable in the boardroom as they are on the sports field. The sports mantra of continuous improvement - always striving to be better than yesterday - resonates strongly in the business ethos of innovation and growth.In conclusion, the parallels between sports and business are striking and insightful. From competition to teamwork, leadership to strategy, and branding to personal development, the lessons from the sports world offer valuable insights and strategies for success in business. Understanding these similarities can help professionals in both fields learn from each other and achieve greater success.

Jan 29, 202428:47
The Marketing Corner with Danny McPadden

The Marketing Corner with Danny McPadden

On this episode of The Marketing Corner, Shawn and Aaron have special guest Danny McPadden of Last Bridge Media on the podcast! They discuss important components of a marketing video, common mistakes, and many lively stories!


Good video production has become an essential component of effective marketing strategies in the modern digital landscape. This medium's ability to capture and retain audience attention while conveying a message both succinctly and powerfully is unparalleled. This essay will delve into the various reasons why high-quality video production is critically important for several aspects of marketing.First and foremost, video content has a significant impact on consumer engagement. In an era characterized by short attention spans, videos have the unique ability to grab and hold the viewer's interest. Well-produced videos combine visual elements, sound, and storytelling to create an immersive experience. This level of engagement is crucial for brands looking to build a strong connection with their audience. Videos that are professionally produced are more likely to evoke emotions, leading to better brand recall and customer loyalty.Moreover, the versatility of video content makes it an invaluable tool in a marketer's arsenal. Videos can serve a wide range of purposes – from product demonstrations and customer testimonials to educational content and behind-the-scenes glimpses. This flexibility allows brands to communicate their message in a format that is most suitable for their target audience. High-quality production values ensure that these videos are not only informative but also aesthetically pleasing, thereby enhancing the overall brand image.In the realm of social media marketing, videos have a distinct advantage. Platforms like YouTube, Instagram, and Facebook prioritize video content, leading to higher visibility and engagement rates. Good video production can leverage this preference to increase reach and drive traffic. Compelling videos are also more likely to be shared, extending the brand’s reach organically. The viral potential of well-produced video content can significantly amplify a brand's visibility and impact.Search engine optimization (SEO) is another aspect of marketing where video production plays a vital role. Search engines favor websites with video content, leading to higher rankings in search results. Additionally, videos increase the time visitors spend on a site, further boosting SEO efforts. High-quality videos can also be optimized with the right keywords, titles, and descriptions to enhance their discoverability.Furthermore, good video production reflects professionalism and credibility. In a competitive market, the quality of a brand’s marketing materials can set it apart. High-quality videos signal to potential customers that the brand values excellence and attention to detail, traits that are often extrapolated to the products or services offered.In conclusion, good video production is not just a marketing tool; it's a critical component of a brand’s communication strategy. Its ability to engage, inform, and influence audiences is unparalleled in the digital marketing space. From enhancing social media presence and SEO to reinforcing brand image and credibility, the benefits of investing in high-quality video production are manifold. As digital media consumption continues to rise, the importance of good video production in marketing will only become more pronounced.

Jan 25, 202438:01
The CS Sports Talk: Divisional Round of Playoffs, Arizona’s AD Dave Heeke Parts Ways, & More

The CS Sports Talk: Divisional Round of Playoffs, Arizona’s AD Dave Heeke Parts Ways, & More

In episode 7 of the CS Sports Talk, Shawn and Lily discuss more about the NFL playoffs as they're coming closer to the end, and the recent news of U of A's athletic director, Dave Heeke, parts ways. Comment below your favorite sports team of all time, and how you feel about these topics!


Sports and business are two realms often considered distinct, but they share a multitude of similarities and interconnections. The comparison between sports and business is not merely metaphorical; it is rooted in the principles of teamwork, strategy, competition, and the pursuit of excellence.Teamwork and Leadership: In sports, the success of a team heavily relies on collaboration, communication, and the synergy of players working towards a common goal. This mirrors the business environment, where employees must work cohesively under effective leadership to achieve corporate objectives. Just as a sports coach identifies the strengths and weaknesses of each player to optimize team performance, successful business leaders allocate tasks based on individual skills and expertise, fostering a collaborative environment that drives collective success.Strategy and Planning: Sports teams meticulously plan their tactics and strategies to outperform opponents, much like businesses develop strategic plans to outmaneuver competition in the marketplace. This planning involves analyzing opponents, understanding the playing field, and adapting tactics as the game progresses. Similarly, businesses conduct market research, competitor analysis, and continuously adapt their strategies in response to changing market conditions.Competition and Performance: The competitive nature of sports, where teams vie for superiority, is akin to the competitive landscape in business. Companies compete for market share, customer loyalty, and brand dominance. This competition drives innovation and improvement, as businesses, like sports teams, must continually enhance their performance and strategies to maintain or gain a competitive edge.Resilience and Handling Pressure: Athletes are trained to perform under immense pressure, maintain focus, and exhibit resilience in the face of challenges. These attributes are equally valuable in the business world, where professionals encounter high-pressure situations, tight deadlines, and unexpected challenges. Learning to manage stress and remain composed under pressure is crucial for success in both fields.Goal Setting and Achievement: In sports, setting clear, achievable goals is fundamental to measuring success, whether it’s winning a championship or improving personal performance. Similarly, in business, setting specific, measurable, achievable, relevant, and time-bound (SMART) goals is essential for tracking progress and motivating employees.Risk Management and Decision Making: Athletes and sports teams often take calculated risks to gain an advantage, much like businesses do when entering new markets or launching new products. Effective risk assessment and strategic decision-making are crucial components in both arenas.Performance Metrics and Analytics: Just as sports teams use analytics to measure player performance and gain strategic insights, businesses use data and analytics to measure performance, understand consumer behavior, and inform strategic decisions.In conclusion, the intersection of sports and business is significant and multifaceted. The principles that drive success in sports – teamwork, strategic planning, competition, resilience, goal orientation, risk management, and data-driven decision making – are equally applicable and vital in the business world. Understanding and applying these principles can lead to enhanced performance and success in both arenas.

Jan 23, 202426:55
The Marketing Corner: Nin & Shane Barela | Part 3 of 3

The Marketing Corner: Nin & Shane Barela | Part 3 of 3

In this last of a very special three-part Marketing Corner episode, Nin and Shane tell us some funny stories on the continued development of The Scented Leaf, its future, and how you can reach out to them for more information on their phenomenal line of teas. And, lastly, their top three tidbits of advice for entrepreneurs, including the role of persistence and focus. Persistence and focus are critical attributes for entrepreneurs, essential for navigating the complex and often unpredictable journey of building a business. Entrepreneurship is a journey marked by challenges, setbacks, and uncertainties. In this ever-evolving landscape, two qualities stand out as vital for success: persistence and focus. These attributes are not just desirable but necessary for any entrepreneur aspiring to turn their vision into reality. This article delves into why persistence and focus are indispensable in the entrepreneurial world and how they contribute to the success and longevity of business ventures. The Power of Persistence in Overcoming Challenges The entrepreneurial path is rarely smooth or straightforward. It's filled with obstacles that can test even the most determined individuals. Persistence is the quality that enables entrepreneurs to push through difficult times and persevere when things don't go as planned. Overcoming Failure: Every entrepreneur encounters failure at some point. The difference between those who succeed and those who don't often lies in their ability to persist through these failures. Persistence allows entrepreneurs to view failures as learning opportunities rather than insurmountable setbacks. Case Studies: Consider the stories of entrepreneurs like Steve Jobs, who was ousted from Apple, the company he founded, only to return and lead it to unprecedented success. Or J.K. Rowling, who faced numerous rejections before "Harry Potter" was finally published, becoming a global phenomenon. These stories exemplify how persistence in the face of adversity can lead to remarkable achievements. Building Resilience: Persistence builds resilience, a quality that enables entrepreneurs to adapt and thrive amidst changing market conditions and competition. It's about having the grit to continue moving forward, even when progress seems slow or nonexistent. The Role of Focus in Entrepreneurial Success While persistence pushes an entrepreneur through challenges, focus is what keeps them on the right path. Focus involves maintaining a clear vision and staying true to core goals and strategies. Clarity of Vision: Focus provides clarity amidst the chaos of entrepreneurial challenges. It helps in setting priorities and making decisions aligned with long-term goals. A focused entrepreneur is less likely to be distracted by short-term gains or trends that don't align with their vision. Case Examples: Entrepreneurs like Elon Musk demonstrate an extraordinary level of focus. Musk’s single-minded focus on revolutionizing transportation (both on Earth and in space) has been central to the success of his ventures, Tesla and SpaceX. Avoiding Overextension: Many entrepreneurs fall into the trap of overextension, trying to do too many things at once. Focus helps in avoiding this pitfall, ensuring resources and efforts are optimally allocated to areas that offer the greatest impact and alignment with the business’s core objectives. Balancing Persistence with Focus While both qualities are essential, they must be balanced effectively. Over-persistence in the wrong direction, without a focused strategy, can lead to wasted efforts. Similarly, focus without persistence can falter at the first sign of difficulty. Strategic Persistence: Entrepreneurs must practice strategic persistence – being persistent in efforts while also being open to pivoting and adapting strategies when necessary. This involves being tenacious in pursuit of goals while also being flexible in methods and approaches.

Jan 17, 202421:59
The CS Sports Talk: Jedd Fisch Leaves UofA, The Packers Destroy The Cowboys, and More NFL Playoffs

The CS Sports Talk: Jedd Fisch Leaves UofA, The Packers Destroy The Cowboys, and More NFL Playoffs

In episode 6 of the CS Sports Talk, Shawn and Lily discuss the recent news about Coach Fisch leaving Arizona for an opportunity at Washington, and as a result, Brent Brennan from San Jose State takes over. They also talk more NFL playoffs as the first week wrapped up yesterday with some exciting football! Let us know what you think about Coach Fisch and if your playoff predictions have changed after the first week.

The connection between sports and running a business is profound and multifaceted, extending well beyond the superficial similarities of competition and teamwork. Both realms demand a blend of strategy, leadership, resilience, and performance under pressure, creating a rich tapestry of parallels that offer valuable insights for business leaders.At the core of this connection is the concept of teamwork. In sports, the success of a team hinges on the harmonious interplay of individual talents, where each player contributes their unique skills towards a common goal. Similarly, in business, diverse teams must collaborate effectively to achieve corporate objectives. The leader's role, akin to that of a coach, is to identify and harness these individual strengths, fostering an environment where collective efforts lead to greater achievements than solitary endeavors.Strategy is another crucial element shared by sports and business. Just as a sports team analyzes its opponents to develop game plans, businesses must understand their market landscape, competitors, and consumer behavior to formulate effective strategies. This strategic planning involves anticipating moves, adapting to changing conditions, and making decisive actions – skills that are honed both on the playing field and in the boardroom.Resilience and the ability to perform under pressure are also commonalities. Athletes are continually tested in high-pressure situations, requiring mental toughness and a persistent drive to overcome challenges and setbacks. These attributes are equally vital in the business world, where companies face market volatility, competitive pressures, and the constant demand for innovation and improvement. The mental fortitude developed in sports can be directly applied to business scenarios, helping leaders and teams to stay focused and resilient in the face of adversity.Leadership is another area where sports and business intersect. Great sports captains inspire their teams, set examples through their actions, and make critical decisions in the heat of the moment. Business leaders must do the same, guiding their organizations with a clear vision, motivating employees, and making strategic decisions that impact the company's direction and success.Finally, the pursuit of excellence and continuous improvement is a thread that runs through both sports and business. Athletes dedicate themselves to constant training and skill development, always striving to enhance their performance. In the business world, this translates to a commitment to innovation, quality, and customer satisfaction, with businesses continually seeking ways to improve their products, services, and processes.In conclusion, the parallels between sports and running a business are striking and instructive. The lessons learned in thecompetitive arena of sports – teamwork, strategy, resilience, leadership, and the pursuit of excellence – are directly applicable to business management. These shared principles provide a framework for success in both fields, emphasizing the importance of collective effort, adaptability, mental strength, inspirational leadership, and continuous growth. By understanding and applying these sports-derived concepts, business leaders can foster a culture of high performance and achievement within their organizations.

Jan 16, 202429:41
The Marketing Corner: Nin & Shane Barela | Part 2 of 3

The Marketing Corner: Nin & Shane Barela | Part 2 of 3

In this special Part 2 of 3 of The Marketing Corner, Nin and Shane continue telling us about their entrepreneurial journey, including the influence "The Alchemist" had along the way. "The Alchemist" by Paulo Coelho is a profound narrative that extends beyond the boundaries of ordinary fiction, touching upon themes of destiny, personal dreams, and the essence of life's journey. When viewed through the lens of entrepreneurship, the story of Santiago, a young Andalusian shepherd, becomes a metaphor for the entrepreneurial journey. "The Alchemist" is not just a book; it's a spiritual guide that encapsulates the journey of self-discovery and pursuit of dreams. At its core, the story of Santiago resonates profoundly with entrepreneurs, as it mirrors their journey of realizing a vision against all odds. This article delves into how "The Alchemist" encapsulates the essence of entrepreneurship. Understanding Your Personal Legend Much like Santiago's journey to discover his Personal Legend, entrepreneurship starts with understanding one's true calling or dream. The concept of a Personal Legend in the book symbolizes an entrepreneur's vision or business idea that they are passionately drawn to. Santiago's journey teaches the importance of listening to one's heart and recognizing the signs that guide toward one's destiny, akin to how an entrepreneur identifies market needs and opportunities. The book also emphasizes the importance of pursuing dreams with conviction, a critical trait for every entrepreneur. Overcoming Fear and Embracing Risk Santiago's journey is fraught with obstacles and fears, much like the path of an entrepreneur. Entrepreneurs, like Santiago, often face the fear of failure, financial insecurity, and the uncertainty of the unknown. "The Alchemist" teaches that overcoming fear and embracing risk is essential for fulfilling one's Personal Legend. The story encourages taking calculated risks and learning from failures, which are integral aspects of the entrepreneurial process. Santiago's resilience and courage in the face of adversity serve as a powerful example for entrepreneurs navigating the uncertainties of starting and growing a business. The Role of Omens and Learning from the Journey In "The Alchemist," omens play a crucial role in guiding Santiago. This concept can be likened to the intuition and insights that entrepreneurs gain as they embark on their business journey. Entrepreneurs, like Santiago, must be keen observers and learners, drawing lessons from both successes and failures. The book underscores the importance of being attuned to the environment, understanding market trends, and adapting strategies accordingly. Santiago's journey highlights that the path to achieving one's dream is often non-linear and filled with unexpected turns, much like the entrepreneurial journey where flexibility and adaptability are key. Furthermore, the story emphasizes that every encounter and experience along the way holds valuable lessons. Entrepreneurs can relate to this as they interact with mentors, customers, and even competitors, gaining insights and knowledge that shape their business strategies and personal growth. Finding the Treasure Within "The Alchemist" culminates in a powerful revelation: the real treasure lies within. Santiago's journey leads him to understand that the wisdom, experience, and growth he acquires along the way are the true rewards. This mirrors the entrepreneurial journey where the ultimate treasure is not just the financial success but also the personal transformation and self-awareness gained through the process. Entrepreneurs often discover their strengths, weaknesses, and true potential on their journey, similar to Santiago's self-discovery.

Jan 16, 202420:45
The Marketing Corner: Nin & Shane Barela | Part 1 of 3

The Marketing Corner: Nin & Shane Barela | Part 1 of 3

This marketing and entrepreneurial podcast is the first part of three with special guests, Nin and Shane Barela, the owners of the Scented Leaf. This three-part series is probably the most vulnerable, most compelling three episodes of The Marketing Corner we've ever had as Nin and Shane dive into their journey through entrepreneurs, telling of not just the good times but also the many trials and tribulations they've been through together. Entrepreneurship is a journey filled with unpredictability, challenges, and rewards. It's a path that offers the possibility of immense satisfaction and success but also comes with risks and potential setbacks. Understanding the ups and downs of this journey is crucial for anyone embarking on the entrepreneurial path. The Ups of Entrepreneurship Autonomy and Freedom Entrepreneurs enjoy the liberty to make pivotal decisions and control their work schedules. This freedom is not just about time management; it's about steering the course of their business according to their vision. There's a profound sense of achievement in watching your ideas materialize into a successful enterprise. This autonomy can be incredibly fulfilling, providing a sense of purpose and personal satisfaction that's often hard to find in traditional employment. Financial Rewards The financial upside of entrepreneurship can be substantial. Successful entrepreneurs not only reap the profits of their business but also have the potential to sell their venture for a significant sum. Stories of entrepreneurs like Steve Jobs, Jeff Bezos, and Sara Blakely exemplify the immense financial rewards that can come with a successful business venture. However, it's important to note that these cases, while inspirational, are not the norm and achieving this level of success requires exceptional dedication and often a bit of luck. Personal Growth and Fulfillment Entrepreneurs often speak of the immense personal growth that comes with starting and running a business. They face unique challenges and learn to overcome them, which fosters resilience, adaptability, and problem-solving skills. Moreover, there's a deep sense of fulfillment that comes from creating something valuable, whether it's a product, service, or a new way of doing things. This aspect of entrepreneurship can be incredibly rewarding and often becomes a primary motivator for many business owners. The Downs of Entrepreneurship Financial Risk With the potential for high financial reward comes significant financial risk. Many entrepreneurs invest their savings or take on substantial debt to start their businesses. The stark reality is that many startups fail, with statistics showing a high percentage of new businesses closing within the first few years. This financial risk is a considerable burden and one that any aspiring entrepreneur must be prepared to manage. Emotional and Mental Stress The life of an entrepreneur is often romanticized, but the reality can involve high levels of stress and emotional strain. Entrepreneurs face constant uncertainty, and the pressure of making the right decisions can be overwhelming. Studies have shown that entrepreneurs are more prone to burnout, anxiety, and depression due to the high stakes and isolation often experienced in running a business. Uncertainty and Instability Entrepreneurship is inherently unpredictable. Market trends, consumer preferences, and economic conditions can change rapidly, impacting the success of a business. This unpredictability can lead to unstable income, especially in the early stages of a business. Entrepreneurs must be comfortable with uncertainty and possess the ability to adapt quickly to changing circumstances. Balancing the Equation: Mitigating Risks and Maximizing Rewards

Jan 16, 202420:29
The CS Sports Talk: NFL Episode | HC and GM Firings, The Eagles Spiral, and the Playoff Picture.

The CS Sports Talk: NFL Episode | HC and GM Firings, The Eagles Spiral, and the Playoff Picture.

With the end of the NFL regular season yesterday, it's only fitting for episode 5 to be an NFL-only sports talk. Shawn and Lily discuss some Superbowl predictions, the recent firings of a few head coaches and general managers, the Eagles and their downhill spiral, the playoff picture, and more! The connection between sports and business, particularly in the context of leadership, is profound and multifaceted. Both realms demand a set of skills and attributes that are strikingly similar, and the lessons learned in the world of sports often translate seamlessly into business leadership. At the heart of this connection is the concept of teamwork. In sports, success is rarely the result of individual effort; it hinges on the ability of the team to work together towards a common goal. This is equally true in business. Effective leaders understand the importance of fostering teamwork, encouraging collaboration, and building a culture where each member's contribution is valued. Just as a sports coach identifies the strengths of each player to form a cohesive unit, a business leader must recognize the unique skills and talents of their team members and align them effectively to achieve organizational goals.Another critical aspect of this connection is the emphasis on goal setting and strategy. In sports, coaches and players set clear, measurable goals and develop strategic plans to achieve them. This approach is directly applicable to business leadership. Leaders must set clear objectives for their organizations, develop strategic plans to reach these goals and adapt their strategies in response to changing circumstances, much like a coach makes tactical adjustments during a game. Leadership in both sports and business also requires a high degree of resilience and the ability to handle pressure. Athletes often perform under immense pressure and must maintain composure and focus to succeed. Similarly, business leaders face high-stakes situations, tight deadlines, and critical decisions. The ability to remain calm under pressure, think clearly, and make informed decisions is a trait shared by successful leaders in both fields. Motivation and inspiration are also key elements shared between sports and business leadership. Just as a coach motivates and inspires athletes to push beyond their limits and strive for excellence, business leaders need to inspire their teams, instill a sense of purpose, and motivate them to achieve their best. This involves not only setting a vision but also connecting with team members on a personal level, understanding their aspirations, and helping them see how their roles contribute to the bigger picture. Furthermore, both sports and business require a continuous pursuit of excellence and improvement. Athletes spend countless hours training and refining their skills, always seeking to improve. Similarly, in the business world, leaders must be committed to lifelong learning, constantly acquiring new knowledge and skills, and fostering a culture of continuous improvement within their organizations. Another parallel is the handling of success and failure. Sports teach the importance of handling victories with humility and learning from defeats. This lesson is invaluable in business, where leaders must navigate the highs of success and the lows of setbacks. The best leaders learn from their failures, using them as opportunities for growth and improvement. Finally, ethical conduct and fair play are fundamental in both sports and business. The principles of sportsmanship, such as honesty, respect, and playing by the rules, are directly applicable to business ethics. Leaders in both arenas are expected to uphold high standards of integrity and ethical behavior.

Jan 08, 202423:55
The CS Sports Talk: The Dodgers, The Piston's Losing Streak, Jaire's Suspension, and More!

The CS Sports Talk: The Dodgers, The Piston's Losing Streak, Jaire's Suspension, and More!

On episode 4 of The CS Sports Talk, Shawn and Lily discuss the Dodgers and their over a billion dollar spend on just two players, the Detroit Pistons record setting, 27 game losing streak, Jaire Alexander's recent suspension, some more UofA footfall, and more!

The intersection of sports and business runs deep, particularly when it comes to the attitude required to excel in both arenas. This connection is more than just metaphorical; it's a reflection of the similar mindsets, disciplines, and strategies that drive success in both fields. For business leaders and entrepreneurs, drawing lessons from the world of sports, especially regarding attitude, can be incredibly enlightening and empowering.Resilience and PerseveranceIn sports, resilience and perseverance are key. Athletes often face setbacks, injuries, and losses, yet they continue to train, compete, and improve. This attitude is directly applicable to business. The journey of an entrepreneur or a business leader is fraught with challenges - market fluctuations, competition, financial pressures, and failures. Adopting a sports-like resilience means viewing these challenges as opportunities for growth and learning, rather than as insurmountable obstacles. It’s about getting back up after a setback, learning from mistakes, and persistently working towards your goals.Teamwork and LeadershipTeam sports, in particular, offer valuable insights into effective teamwork and leadership - skills that are essential in the business world. A successful sports team operates on the principles of clear communication, mutual support, shared goals, and trust among team members, guided by a coach or a captain. Similarly, in business, fostering a culture of collaboration, encouraging open communication, and leading with vision and integrity are crucial for achieving collective goals. Leaders in business can learn from sports coaches who inspire, motivate, and strategize, turning a group of individuals into a cohesive, high-performing team.Goal Setting and StrategyAthletes are renowned for their goal-oriented approach. They set specific, measurable, and time-bound goals, whether it's improving their performance, winning a championship, or qualifying for a tournament. This approach is mirrored in the business setting, where setting clear goals and developing strategic plans are fundamental to success. Both fields require a systematic approach to goal setting, regular performance evaluation, and the flexibility to adjust strategies as needed.Competitive SpiritSports are inherently competitive, and this competitive spirit can be a driving force in business as well. A healthy competitive attitude inspires individuals and companies to innovate, continuously improve, and strive to be the best in their field. It’s about recognizing the competition, learning from them, and then pushing beyond to create your unique value proposition. This competitive spirit, when combined with ethical practices and a focus on quality, can lead to sustained business success.Mental Toughness and FocusThe mental aspect of sports - focus, mental toughness, and the ability to perform under pressure - is perhaps one of the most crucial parallels with business. Athletes train not just physically, but also mentally, to handle the pressures of competition. In business, similar mental toughness is required to navigate high-pressure situations, make tough decisions, and maintain focus amidst distractions and pressures.Embracing Change and AdaptabilityJust as sports evolve with new rules, technologies, and strategies, the business world is in a constant state of flux. Successful athletes adapt to changes in their sport, be it changes in competition, playing conditions, or rules.

Dec 27, 202326:59
The CS Sports Talk: The Raiders, Draymond Green, and UofA Football

The CS Sports Talk: The Raiders, Draymond Green, and UofA Football

On episode 3 of The CS Sports Talk, Lily, Shawn, and Aaron discuss the history made by the Raiders, scoring the most points in franchise history, Draymond Green and his suspension, and the success of the UofA football team. Let us know what your opinions are on these topics and comment below who your favorite athlete of all time!

On episode 3 of The CS Sports Talk, Lily, Shawn, and Aaron discuss the history made by the Raiders, scoring the most points in franchise history, Draymond Green and his suspension, and the success of the UofA football team. Let us know what your opinions are on these topics and comment below who your favorite athlete of all time!The world of sports and the realm of business, at first glance, might seem worlds apart. Yet, upon closer examination, they share a surprising number of parallels. The core principles that drive success in sports – teamwork, strategy, persistence, and adaptability – are equally applicable and essential in the business environment. Understanding and leveraging these connections can be a game-changer for business leaders and entrepreneurs.Teamwork: The Foundation of SuccessIn sports, the importance of teamwork is evident. A football team, for instance, relies on the coordinated efforts of each player to win games. Similarly, in business, success is seldom the result of solo efforts. It hinges on the ability of individuals to work together towards a common goal. Effective teamwork in the business world involves diverse talents and skills coming together, much like a sports team where different positions and roles are crucial for overall success.Strategy: Planning for VictoryEvery successful sports coach knows the importance of a well-thought-out game plan. This strategy is based on understanding the team’s strengths and weaknesses, as well as those of the competition. In business, strategic planning is equally crucial. A business without a strategy is like a ship without a rudder, drifting aimlessly. Successful entrepreneurs and business leaders meticulously plan their moves, anticipate market trends, and understand their competitors, much like a chess player or a football coach devising a winning strategy.Persistence and Resilience: Overcoming ChallengesSports teach us about the power of persistence and resilience. Athletes often face setbacks and defeats but the key to their success lies in how they respond to these challenges. This lesson is invaluable in the business world. Businesses inevitably encounter obstacles and failures. The resilience to bounce back, learn from mistakes, and keep pushing forward is what separates successful businesses from the rest.Adaptability: Playing to the Changing EnvironmentIn sports, conditions can change rapidly – weather, injuries, or even the unexpected performance of an opponent. Successful athletes and teams are those that can adapt quickly to these changes. Similarly, the business world is in a constant state of flux. Market conditions, consumer preferences, and technological advancements change rapidly. Businesses that thrive are those that are agile and adaptable, able to pivot strategies and operations in response to changing circumstances.Leadership: Guiding the Team to SuccessGreat sports teams have great leaders, either in the form of a captain on the field or a coach on the sidelines. These leaders inspire, motivate, and guide their teams to achieve their best. The same holds true in business. Effective leadership is pivotal. Business leaders must inspire their teams, set clear goals, provide direction, and create an environment where employees can thrive and contribute to the company’s success.

Dec 18, 202330:21
The CS Sports Talk: The Arizona Bowl

The CS Sports Talk: The Arizona Bowl

One of Tucson's biggest sports events of the year is just around the corner, The Arizona Bowl. In this episode, we have two of the leaders of the Blue Blazers, the volunteer arm that helps put together this annual event. Learn more about the Bowl, the events before and after the game, and how much of an economic impact the Bowl has on the Southern Arizona community.


For more information and tickets to the game, visit thearizonabowl.com/shawn

Dec 15, 202325:02
The Marketing Corner with Ron Arenas: Creating that Company Culture

The Marketing Corner with Ron Arenas: Creating that Company Culture

Today on The Marketing Corner, Shawn discusses creating that company culture, networking, and marketing techniques with the one and only Ron Arenas from Picture Rocks Cooling, Heating, and Plumbing.

Creating a positive company culture and hiring the right people are two intertwined aspects of building a successful business. In today's competitive and ever-evolving business landscape, these elements are not merely optional but are essential for long-term growth and sustainability. This article delves into the importance of fostering a good company culture and employing the correct individuals for your business, highlighting how they can positively impact your organization.

Defining Company Culture

Company culture encompasses the values, beliefs, behaviors, and shared goals that define the essence of an organization. It's the DNA that shapes how employees interact with each other and with customers, as well as how they approach their work. A strong company culture serves as a guiding force, aligning everyone within the organization toward a common purpose.

Employee Engagement and Satisfaction

A positive company culture fosters employee engagement and satisfaction. When employees feel connected to the company's values and mission, they are more likely to be motivated and passionate about their work. This, in turn, leads to increased productivity, improved job satisfaction, and reduced turnover rates.

Talent Attraction and Retention

A compelling company culture acts as a magnet for top talent. People are naturally drawn to organizations that offer a supportive, inclusive, and inspiring work environment. When you have a strong culture, you're more likely to attract the right individuals who not only possess the necessary skills but also fit seamlessly into your team.

Boosting Team Collaboration

A good company culture encourages teamwork and collaboration. Employees who feel a sense of belonging and camaraderie are more willing to work together cohesively, leading to higher levels of innovation and problem-solving. A collaborative environment can also help break down silos and foster open communication.

Employee Well-being and Mental Health

An organization with a positive culture prioritizes the well-being and mental health of its employees. When employees feel supported and valued, they experience lower levels of stress and burnout. This not only benefits individual employees but also contributes to overall workplace productivity and morale.

Customer Satisfaction

Your company culture can significantly impact customer satisfaction. Happy, engaged employees are more likely to provide excellent customer service. When your team is aligned with your company's values and committed to delivering exceptional experiences, it leaves a lasting impression on customers and can lead to increased loyalty and positive word-of-mouth referrals.

Adaptability and Innovation

In today's fast-paced business world, adaptability and innovation are crucial for staying competitive. A flexible and open-minded company culture encourages employees to embrace change, take risks, and think creatively. This enables the organization to adapt to market shifts and drive innovation in products, services, and processes.

Maintaining Ethical Standards

A strong company culture reinforces ethical behavior and integrity. When employees are immersed in a culture that values honesty and ethical decision-making, they are more likely to make ethical choices even in challenging situations. This can protect your organization's reputation and build trust with stakeholders.

Long-Term Business Success

Ultimately, a positive company culture and the right team can contribute to long-term business success. Companies that invest in these areas tend to weather economic downturns better, achieve sustained growth, and build a solid brand reputation. Moreover, they are better positioned to attract investors and partnerships that align with their values and vision.

Dec 14, 202322:28
The CS Sports Talk: Shohei Ohtani, Patrick Mahomes Meltdown, and more

The CS Sports Talk: Shohei Ohtani, Patrick Mahomes Meltdown, and more

Welcome to The CS Sports Talk! You'd be surprised how much sports ties in with business and marketing, it's time to talk about it! Join us every Monday for a new episode discussing the latest sports news. Today, Shawn and Lily discuss Shohei's recent $700 million dollar, 10 year deal with the Dodgers, and Patrick Mahomes meltdown against the Bills.


Sports and business have always shared a symbiotic relationship, with both worlds benefiting from each other's influence. The convergence of sports, business, and marketing has created a dynamic ecosystem that not only generates immense revenue but also shapes the branding and reputation of teams and players.At the heart of this relationship is the concept of sports as entertainment. Sports events, from the Super Bowl to the FIFA World Cup, draw in billions of viewers worldwide. This massive audience presents an unparalleled opportunity for businesses to market their products and services. Brands clamor for coveted advertising slots during these events, willing to pay exorbitant sums for a few seconds of airtime. In turn, this influx of advertising dollars fuels the growth of sports leagues and teams, enabling them to invest in top-tier talent, state-of-the-art facilities, and high-quality productions. One of the most visible aspects of sports-business collaboration is sponsorship. Companies align themselves with teams and athletes whose values and image resonate with their target audience. This association can elevate a brand's reputation and credibility. Take Nike's endorsement of basketball superstar Michael Jordan as an example. The partnership not only boosted Nike's sales but also transformed the Air Jordan brand into a cultural phenomenon. Such collaborations build brand loyalty by tapping into the emotional connection fans have with their favorite athletes and teams. Branding in the sports world extends beyond just logos and merchandise. It encompasses the ethos and values of a team or player. Teams like the New England Patriots, known for their success and consistency, have cultivated a brand synonymous with excellence. Similarly, players like Cristiano Ronaldo and Serena Williams have crafted personal brands built on qualities like dedication, perseverance, and a winning mentality. These carefully curated brands contribute to a player or team's marketability and earning potential. A strong brand can result in lucrative endorsement deals, merchandise sales, and fan engagement.Reputation management is another critical aspect of sports and business intertwining. A single scandal or controversy can tarnish a player or team's image, impacting their marketability and sponsorship opportunities. Conversely, a positive reputation can lead to increased fan loyalty and endorsement deals. This makes public relations, crisis management, and ethical conduct paramount for sports entities. Players and teams must not only excel on the field but also be responsible for it to maintain their brand image. In conclusion, sports and business have become inseparable, with marketing, branding, and reputation management playing pivotal roles in this dynamic relationship. The allure of sports as entertainment draws businesses seeking to tap into a vast and engaged audience. Sponsorships, branding efforts, and reputation management are integral to shaping the success and longevity of teams and players. As this symbiosis continues to evolve, it is clear that the influence of sports on business and marketing is here to stay, fueling growth and shaping the global sports landscape.

Dec 11, 202334:54
The Marketing Corner: Marketing Trends, Going 10x, and What Lily Learned...

The Marketing Corner: Marketing Trends, Going 10x, and What Lily Learned...

Listen to Shawn, Wyatt, and Lily discuss marketing trends for 2024, what it means to go 10x instead of 2x, and what Lily has learned...

In today's fast-paced digital landscape, staying on top of the latest trends is crucial for business owners, particularly in the realm of digital marketing. The rapid evolution of technology and consumer behavior has transformed the way businesses reach and engage with their target audiences. To remain competitive and successful, entrepreneurs must adapt to these changes and harness the power of emerging trends. Here are some compelling reasons why staying up-to-date with digital marketing trends is essential for business owners.

  1. Competitive Advantage: In the fiercely competitive business world, being ahead of the curve can set your business apart from competitors. If you're the first to adopt a new digital marketing trend, you can gain a competitive advantage that allows you to capture a larger share of the market. Consumers are often drawn to businesses that demonstrate innovation and are more likely to engage with them.

  2. Relevance and Credibility: Staying current with digital marketing trends helps you maintain relevance and credibility in your industry. Consumers are more likely to trust businesses that demonstrate a deep understanding of the latest tools and strategies. If your digital presence is outdated, you risk appearing out-of-touch and losing the trust of potential customers.

  3. Cost Efficiency: Following trends in digital marketing can lead to cost efficiencies. New technologies and strategies often offer more efficient ways to reach your target audience. By embracing these innovations, you can potentially reduce your marketing costs while achieving better results.

  4. Better Targeting: Digital marketing trends often revolve around improved audience targeting. With the wealth of data available today, you can tailor your marketing efforts to reach the right people at the right time. By staying on top of trends, you can leverage advanced targeting techniques to maximize the impact of your campaigns.

  5. Improved ROI: By adopting the latest digital marketing trends, you can improve your return on investment (ROI). Trends such as automation, artificial intelligence, and data analytics can help you optimize your marketing efforts and allocate resources more effectively, leading to higher returns on your marketing investments.

  6. Adaptation to Consumer Behavior: Consumer behavior is constantly evolving, especially in the digital realm. Staying informed about trends allows you to adapt your marketing strategies to align with how your target audience prefers to interact with brands. Whether it's through social media, mobile apps, or voice search, understanding these shifts is crucial to staying relevant to your customers.

  7. Expansion Opportunities: As new digital marketing trends emerge, they often create opportunities for business expansion. For example, the rise of e-commerce and the growth of online marketplaces have opened doors for businesses to expand their reach globally. Being aware of these trends allows you to seize these opportunities and grow your business in new directions.

  8. Risk Mitigation: Failing to keep up with digital marketing trends can be risky. Consumer preferences can change quickly, and neglecting to adapt can lead to declining sales and market share. Staying current with trends helps you mitigate the risk of becoming obsolete in your industry.

  9. Networking and Collaboration: Engaging with digital marketing trends also connects you with other professionals and businesses in your field. Networking and collaborating with those who share your interest in staying ahead can lead to valuable partnerships and insights that can benefit your business.

Dec 07, 202334:13
The Marketing Corner: The Art of the In-Person Sale

The Marketing Corner: The Art of the In-Person Sale

After Shawn misused the term "don't be a car salesman" on a recent podcast, he invited two of the best in the business, Mark and Fernando to tell us what it really means to be a great face-to-face salesperson.


In the ever-evolving world of sales and marketing, adaptability is not just an advantageous trait—it is a necessity. The fluidity of market trends, the volatility of consumer preferences, and the rapid pace of technological advancement demand a flexible approach to strategies and tactics in sales and marketing.

To begin with, consumer behavior is a moving target. The rise of social media and digital platforms has empowered consumers like never before. They are more informed, have higher expectations, and are quick to shift their loyalties. A marketing strategy that resonates with an audience today may fall flat tomorrow as new trends emerge and societal norms shift. Being fluid in marketing means constantly listening to the market, conducting regular consumer research, and being willing to pivot your approach based on real-time feedback and analytics.

Adaptability in sales is equally critical. The sales landscape has been dramatically reshaped by the advent of new technologies that automate and enhance customer interactions. Today's sales professionals must be nimble, learning and adopting new tools and techniques to reach and engage their target customers effectively. Moreover, the sales conversation itself has become more nuanced. Sales approaches that worked in a pre-digital era—relying heavily on aggressive persuasion—are less effective now. Instead, successful salespeople adapt by building relationships, understanding the unique challenges of each prospect, and offering customized solutions.

Furthermore, market conditions can change rapidly due to economic shifts, regulatory changes, or global events, as seen with the COVID-19 pandemic. Companies that swiftly adapted to remote selling and virtual demonstrations stayed afloat and even thrived, while those unable to adjust quickly found themselves struggling. The lesson here is clear: agility is not optional; it’s survival.

In marketing, the fluidity also comes from embracing a test-and-learn culture. The digital marketing landscape offers unprecedented opportunities to experiment with different messages, channels, and audiences at a relatively low cost. Brands that are willing to test, learn, and iterate their campaigns based on performance data can optimize their marketing spend and improve their ROI significantly. Those who stick rigidly to a set plan, refusing to adapt based on data, will inevitably fall behind.

Sales and marketing also need to adapt to each other. The synergy between the two functions has never been more important. Marketers must be attuned to the needs of the sales team, adapting marketing materials and lead generation efforts to support the sales process. Sales teams, on the other hand, must provide feedback to marketers on what’s resonating with prospects and customers on the ground. This two-way adaptability ensures that both sales and marketing are aligned and working cohesively towards common goals.

Being fluid in sales and marketing also means staying ahead of the curve in terms of innovation. Adopting new marketing channels before your competitors can give you a first-mover advantage. In sales, leveraging new technologies to streamline processes and enhance customer experience can lead to increased efficiency and better sales outcomes.

Finally, a culture of adaptability has internal benefits. Teams that are encouraged to be flexible and innovative are more likely to be engaged, motivated, and resilient. These traits are invaluable in navigating the uncertainties and challenges that are inherent in sales and marketing.

Nov 09, 202326:54
The Marketing Corner: The Highs and Lows of Marketing and Todays Trends

The Marketing Corner: The Highs and Lows of Marketing and Todays Trends

On this episode of The Marketing Corner, Shawn, Aaron, and Lily discuss the highs and lows of marketing, what keeps them productive and motivated throughout the day, and more about AI trends! In the ever-evolving world of marketing, staying current with the latest trends and developments is crucial for success. The marketing landscape is dynamic, influenced by technological advancements, changes in consumer behavior, and evolving market conditions. To maintain a competitive edge and effectively reach target audiences, marketers must adapt to these shifts and continually update their strategies. This article explores the importance of keeping up to date on new marketing trends and delves into the life of a marketing professional. Marketing is not a static field; it is an ever-changing, dynamic ecosystem. New technologies, platforms, and tools are continually emerging, creating new opportunities for marketers to engage with their audience. Whether it's the rise of social media, the advent of AI and machine learning, or the impact of influencer marketing, staying abreast of these trends is critical to remain relevant. One of the primary reasons for staying current with marketing trends is that it allows marketers to connect with their target audience more effectively. As consumer preferences and behaviors evolve, so too must marketing strategies. For instance, the growth of mobile internet usage has led to the necessity of mobile-optimized websites and responsive design. Marketers who fail to adapt risk missing out on a significant portion of their potential customer base. Moreover, staying up to date on marketing trends enables professionals to harness the latest tools and technologies for enhanced productivity. Marketing automation, data analytics, and customer relationship management (CRM) systems have become integral to the marketing toolkit. Marketers who don't embrace these innovations may find themselves falling behind in terms of efficiency and effectiveness. In addition to audience reach and productivity, staying current with marketing trends also fosters creativity and innovation. Marketing professionals who are aware of the latest developments are better equipped to think outside the box and experiment with novel approaches. By continuously adapting and experimenting, marketers can discover new strategies that give them a competitive advantage. The life of a marketing professional is one of constant learning and adaptation. Marketing is a field that demands a nimble mindset. It's not just about creating catchy slogans and eye-catching visuals; it's about understanding data, consumer psychology, and the rapidly changing digital landscape. Marketing professionals often spend a significant amount of time researching, attending webinars, and enrolling in courses to remain updated. Conferences and industry events provide opportunities for networking and learning from peers. This dedication to continuous education is essential in a field where stagnation can lead to obsolescence. In the life of a marketing professional, no two days are the same. From brainstorming creative campaign ideas to analyzing data to measure the success of marketing efforts, the role demands a versatile skill set. Marketers must be adept at storytelling, data analysis, project management, and adapting to sudden changes in strategy. Additionally, marketing professionals must navigate the complexities of digital advertising platforms, search engine algorithms, and the intricacies of social media marketing. These channels provide opportunities for reaching vast audiences, but they also require an understanding of the algorithms and rules that govern them. The life of a marketing professional is marked by the need for a deep understanding of consumer behavior. Marketers must analyze data, conduct market research, and develop buyer personas to tailor their strategies effectively.

Nov 06, 202326:54
The Marketing Corner with Candice Eaton: Part 2

The Marketing Corner with Candice Eaton: Part 2

In part 2 with Candice Eaton, they discuss more about the importance of branding and hiring the right photographer to capture your company's image and voice.

In today's competitive business landscape, branding has emerged as a critical aspect of success. A strong brand distinguishes your business from the competition, communicates your unique value proposition, and creates a lasting impression on customers 1. Visual Storytelling: Your brand has a story to tell, and photography is a powerful tool for conveying that narrative. A skilled photographer can translate your brand's essence, values, and personality into compelling images. Whether it's showcasing your products, capturing behind-the-scenes moments, or representing your company culture, these visual stories connect with your audience on an emotional level, leaving a lasting impact .2. First Impressions Matter: In a world where consumers are bombarded with information, first impressions are everything. Your brand's visual identity, often conveyed through your website, social media, and marketing materials, is the first encounter potential customers have with your business. Professional photography ensures that this first impression is not only positive but also memorable, setting the stage for meaningful engagement. 3. Consistency and Recognition: Consistency is key to successful branding. A skilled photographer understands your brand guidelines and helps maintain visual coherence across all platforms. This consistency reinforces your brand's recognition, making it easier for customers to identify and trust your business, whether they encounter it on your website, social media, or in printed material 4. Authenticity and Trust: Authenticity is a cornerstone of modern branding. High-quality, genuine photographs taken by a professional photographer convey trustworthiness. Authentic imagery demonstrates transparency, showing that you have nothing to hide. Customers are more likely to engage with and remain loyal to a brand they trust 5. Differentiation: In a crowded market, having a unique brand image is essential. A talented photographer can help your business stand out by creating distinctive visuals that reflect your brand's personality and values. This differentiation can be a significant competitive advantage, attracting customers who resonate with your brand's individuality.6. Emotional Connection: Great photography can evoke emotions, making your brand more relatable and memorable. Whether it's the joy on a customer's face while using your product or the passion your team puts into their work, these emotions can be captured and shared through images. This emotional connection fosters customer loyalty and brand advocacy. 7. Versatility: Professional photographs have a wide range of applications. They can be used in marketing campaigns, website design, social media posts, printed materials, and more. Investing in high-quality photography provides you with a versatile asset that can be repurposed across various marketing channels, saving you time and resources in the long run 8. Adaptability: Your brand may evolve over time, responding to changing market dynamics or expanding into new markets. A skilled photographer can adapt to these changes, ensuring that your visual identity remains relevant and aligned with your evolving brand strategy .9. Credibility and Professionalism: High-quality photography communicates professionalism and competence. It signals to customers that you take your brand seriously and are willing to invest in its presentation. This added credibility can sway purchasing decisions in your favor.

Oct 26, 202321:48
The Marketing Corner with Candice Eaton: Part 1

The Marketing Corner with Candice Eaton: Part 1

On this episode, Shawn and Aaron have a special guest, Candice Eaton. Together they discuss photography, branding, and why pets are easier to photograph than people 😉

In today's competitive business landscape, branding has emerged as a critical aspect of success. A strong brand distinguishes your business from the competition, communicates your unique value proposition, and creates a lasting impression on customers.

1. Visual Storytelling: Your brand has a story to tell, and photography is a powerful tool for conveying that narrative. A skilled photographer can translate your brand's essence, values, and personality into compelling images. Whether it's showcasing your products, capturing behind-the-scenes moments, or representing your company culture, these visual stories connect with your audience on an emotional level, leaving a lasting impact.

2. First Impressions Matter: In a world where consumers are bombarded with information, first impressions are everything. Your brand's visual identity, often conveyed through your website, social media, and marketing materials, is the first encounter potential customers have with your business. Professional photography ensures that this first impression is not only positive but also memorable, setting the stage for meaningful engagement.

3. Consistency and Recognition: Consistency is key to successful branding. A skilled photographer understands your brand guidelines and helps maintain visual coherence across all platforms. This consistency reinforces your brand's recognition, making it easier for customers to identify and trust your business, whether they encounter it on your website, social media, or in printed materials.

4. Authenticity and Trust: Authenticity is a cornerstone of modern branding. High-quality, genuine photographs taken by a professional photographer convey trustworthiness. Authentic imagery demonstrates transparency, showing that you have nothing to hide. Customers are more likely to engage with and remain loyal to a brand they trust.

5. Differentiation: In a crowded market, having a unique brand image is essential. A talented photographer can help your business stand out by creating distinctive visuals that reflect your brand's personality and values. This differentiation can be a significant competitive advantage, attracting customers who resonate with your brand's individuality.

6. Emotional Connection: Great photography can evoke emotions, making your brand more relatable and memorable. Whether it's the joy on a customer's face while using your product or the passion your team puts into their work, these emotions can be captured and shared through images. This emotional connection fosters customer loyalty and brand advocacy.

7. Versatility: Professional photographs have a wide range of applications. They can be used in marketing campaigns, website design, social media posts, printed materials, and more. Investing in high-quality photography provides you with a versatile asset that can be repurposed across various marketing channels, saving you time and resources in the long run.

8. Adaptability: Your brand may evolve over time, responding to changing market dynamics or expanding into new markets. A skilled photographer can adapt to these changes, ensuring that your visual identity remains relevant and aligned with your evolving brand strategy.

9. Credibility and Professionalism: High-quality photography communicates professionalism and competence. It signals to customers that you take your brand seriously and are willing to invest in its presentation. This added credibility can sway purchasing decisions in your favor.

Oct 25, 202321:17
The Marketing Corner: How to Get the Most Out of Your Videos Online

The Marketing Corner: How to Get the Most Out of Your Videos Online

In today's digital age, online videos have become an integral part of our daily lives. Whether for entertainment, education, or marketing, videos have a remarkable ability to capture and hold our attention. As such, the importance of getting the most out of your videos online across different platforms cannot be overstated. This multi-faceted significance is rooted in several key factors.

  1. Wider Reach: Online platforms offer an unprecedented opportunity to reach a global audience. Be it YouTube, Facebook, Instagram, TikTok, or other social media sites, these platforms have billions of active users. Maximizing the reach of your videos across these platforms allows you to tap into a vast and diverse audience, greatly expanding your potential impact.

  2. Engagement and Connection: Videos have a unique ability to establish a connection with the audience. They allow for storytelling, emotion, and personalization that can't be matched by text or static images alone. By optimizing your videos for various platforms, you increase the likelihood of engaging your viewers on a deep and meaningful level, fostering a stronger connection between your brand and your audience.

  3. Search Engine Optimization (SEO): Videos are a powerful tool for improving your online visibility. Search engines like Google often prioritize video content in search results. Therefore, by creating high-quality, relevant videos and optimizing them for search engines, you can improve your website's SEO and drive more organic traffic.

  4. Brand Consistency: Different platforms have unique audiences and cultures. To maintain brand consistency, it's crucial to adapt your videos for each platform while retaining your brand's core values and identity. This consistency helps build trust and recognition among your audience.

  5. Diversified Content: People consume content differently on various platforms. Some prefer short, attention-grabbing videos on platforms like TikTok, while others may engage with longer, informative content on YouTube. By tailoring your videos to suit the platform's format and audience expectations, you can effectively cater to diverse preferences.

  6. Data-Driven Decision Making: Most online platforms provide detailed analytics, allowing you to track the performance of your videos. These insights can inform your content strategy, helping you understand what works best for your audience and refine your future video content accordingly.

  7. Monetization Opportunities: Many platforms offer monetization options for content creators. By optimizing your videos and growing your audience, you can unlock revenue streams such as ad revenue, sponsored content, merchandise sales, and more.

  8. Educational Impact: For educational institutions, teachers, and trainers, online videos offer an invaluable resource. They can be used to supplement classroom learning, provide remote education, and reach a broader audience. Effective video optimization ensures that educational content is accessible and engaging to learners of all ages.

  9. Innovation and Creativity: The online video landscape is constantly evolving. New features and formats are regularly introduced, providing creators with opportunities to innovate and captivate their audience in novel ways. Staying up-to-date and experimenting with these features can help your videos stand out.

  10. Competitive Advantage: In a crowded digital space, getting the most out of your videos sets you apart from the competition. High-quality, well-optimized videos can make a lasting impression and help you gain a competitive edge in your niche or industry.

Oct 17, 202327:13
The Marketing Corner with Mo Rousso: Part 2

The Marketing Corner with Mo Rousso: Part 2

In part 2 of The Marketing Corner with Mo Rousso, Mo and Shawn show us how to find opportunity everywhere, and the importance of different personalities in leadership.

In the dynamic world of business, diversity isn't just a catchphrase. It's an essential ingredient for innovation, adaptability, and overall success. This extends beyond the typical boundaries of ethnicity, gender, or age, diving deep into the realm of personalities. The unique mental and emotional configurations that each individual brings to a team—especially in leadership roles—are paramount in steering a business through both challenges and opportunities. Diverse Personalities Foster Creativity Imagine a boardroom filled with identical thinkers. Every meeting would be predictable, every solution would be alike, and every strategy would be a mirror image of the previous one. While harmony is important, an overdose of similarity can lead to stagnation. On the other hand, when leaders of different personalities come together, they bring a mosaic of perspectives. The analytical mind will scrutinize the data, the creative one will find unconventional solutions, the empathetic one will gauge the emotional pulse of the team, and the pragmatic one will ensure feasibility. This diversity in thought processes can be the breeding ground for ideas that are not only innovative but also comprehensive and well-rounded. Different Personalities Connect with a Broader Audience Every business serves a diverse clientele. To connect with a varied audience, it's beneficial to have leaders who reflect that diversity—not just in terms of demographic attributes, but also in terms of personality. A leader's approach to communication, problem-solving, and relationship-building will resonate differently with different segments of the audience. By having an array of personalities in leadership roles, a business can ensure it appeals to a broader spectrum of its market. Resilience Through Balance Every personality type comes with its strengths and weaknesses. In times of crisis, the strengths of one personality can compensate for the vulnerabilities of another. For instance, while a more dominant and assertive leader can push through obstacles with sheer determination, a more reflective and patient leader can guide the team with calm and composure. Together, they ensure that the business remains resilient, drawing from a balanced pool of strengths. Finding Opportunity Everywhere Diversity in personality also aids in perceiving opportunities that might otherwise be overlooked. Each personality type has its unique way of perceiving the world. An opportunity that seems invisible or irrelevant to one might stand out clearly to another. Consider, for example, the differences between an introverted and extroverted leader. While the extroverted leader might excel in networking events and generate opportunities through interpersonal relationships, the introverted leader might find opportunities in deep research, detailed analysis, or introspective strategies. When these perspectives combine, they ensure that no stone is left unturned, and no opportunity is missed. Conclusion In the ever-evolving business landscape, versatility is key. Just as an ecosystem thrives with biodiversity, a business flourishes with a mix of personalities, especially in leadership roles. Such diversity not only ensures a holistic approach to challenges but also sharpens the business's ability to perceive and grab opportunities from every corner. As we foster diversity of thought, experience, and personality in leadership, we pave the way for a more adaptable, innovative, and successful future for our businesses.

Oct 11, 202318:58
The Marketing Corner with Mo Rousso: Part 1

The Marketing Corner with Mo Rousso: Part 1

This week on the Marketing Corner, Mo Rousso talks with Shawn Campbell about how to run an effective business and create a healthy team environment while keeping everyone motivated.

In today's dynamic business world, the value of a motivated team operating within a healthy environment is unparalleled. It's a potent combination that drives innovation, sustains growth, and fosters a positive organizational culture. However achieving this blend requires continuous effort, insight, and often, external guidance. This is where the expertise of a business coach can be pivotal. Let's delve into the significance of these aspects and how a business coach can be a game-changer. 1. The Power of Motivation and a Healthy Environment: A. Enhanced Productivity: Motivated employees are more committed to their roles, leading to higher efficiency and productivity. When they believe in the purpose of their work and see the impact they're making, their drive to excel amplifies. B. Reduced Turnover: A positive, healthy work environment reduces the attrition rate. Employees are more likely to stay with a company where they feel valued, understood, and part of a bigger purpose. C. Improved Morale: Motivated employees who enjoy a nurturing environment exude positivity. This uplifts the overall team morale, fostering a collaborative spirit. D. Boosted Creativity: A supportive, healthy work environment is a breeding ground for innovation. Employees feel safe to express their ideas, take calculated risks, and think outside the box.2. The Intervention of a Business Coach:A. Objective Assessment: Leaders, often engrossed in daily operations, might overlook certain challenges or become complacent about existing systems. A business coach provides an objective analysis, shedding light on areas that need attention. B. Tailored Strategies: Business coaches craft strategies that are bespoke to a company's unique needs, ensuring they resonate more effectively with the team and organizational culture. C. Skill Development: Beyond addressing immediate concerns, business coaches focus on upskilling leaders. They impart skills like effective communication, conflict resolution, and team management, ensuring sustained motivation and a positive environment. D. Accountability and Monitoring: One of the hallmarks of a business coach is the accountability they bring. Their regular check-ins ensure that strategies devised are implemented and that there's a tangible change in the work environment 3. Why Consider a Business Coach? A. Expanding Horizons: Business coaches often come with diverse experiences and knowledge. Engaging with them can introduce leaders to fresh perspectives and innovative strategies. B. Navigating Challenges: In times of crises or significant changes, a coach can offer guidance, helping leaders navigate challenges while keeping the team motivated. C. Fostering Growth: A business coach doesn't just address immediate concerns but lays the groundwork for sustained growth. Their strategies often encompass a holistic approach, ensuring the company grows while keeping employee welfare at the forefront .D. Emphasizing Well-being: Modern business coaches recognize the importance of mental well-being in the workplace. They advocate for and help implement practices that ensure the emotional and mental health of employees, realizing that a truly healthy environment goes beyond just physical factors. Conclusion: A motivated and healthy work environment isn't a luxury—it's a necessity for businesses aiming for long-term success. While leaders play a pivotal role in cultivating this environment, the guidance of a business coach can significantly elevate the process. By providing clarity, introducing innovative solutions, and emphasizing holistic growth, business coaches are indispensable allies in the journey of creating workplaces that are vibrant, nurturing, and dynamic.

Oct 10, 202318:26
The Marketing Corner with Guy Welsh: Part 2

The Marketing Corner with Guy Welsh: Part 2

In part 2/2 with Guy Welsh, we talk about why George Washington is one of his favorite people of all time, his professional baseball career, and why his son's team is going to go undefeated this year. In an increasingly complex financial landscape, seeking the guidance of a trusted financial advisor has become more important than ever. Whether you are just starting to build your wealth or looking to manage and grow what you already have, a skilled financial advisor can provide invaluable assistance in achieving your financial goals and securing your future. Here are compelling reasons why you should consider working with a trusted financial advisor: 1. Expertise and Knowledge: Financial advisors are professionals with expertise in various aspects of finance, including investments, tax planning, retirement planning, estate planning, and more. They are well-versed in the intricacies of financial markets, regulations, and investment strategies. Their knowledge can help you make informed decisions and navigate complex financial situations. 2. Personalized Financial Planning: Every individual's financial situation is unique. A trusted financial advisor takes the time to understand your specific financial goals, risk tolerance, and circumstances. They then create a customized financial plan tailored to your needs, helping you make financial decisions that align with your objectives and values. 3. Objective and Unbiased Advice: A reputable financial advisor acts as a fiduciary, meaning they are legally obligated to put your best interests first. This ensures that the advice and recommendations they provide are objective and unbiased. They are not influenced by commissions or incentives to sell specific financial products, which can be a concern when making financial decisions on your own. 4. Investment Management: Managing investments effectively can be challenging, especially in a volatile market. A financial advisor can develop and implement an investment strategy that aligns with your goals, risk tolerance, and time horizon. They continuously monitor your portfolio, making adjustments as needed to maximize returns and minimize risks. 5. Tax Efficiency: Tax laws and regulations are complex and ever-changing. A skilled financial advisor can help you optimize your financial plan to minimize tax liabilities. They can advise you on tax-efficient investment strategies, retirement account contributions, and estate planning techniques that can save you money in the long run. 6. Retirement Planning: Planning for retirement is a critical financial goal for most individuals. A trusted financial advisor can help you calculate how much you need to save for retirement, determine the best retirement accounts to use, and create a withdrawal strategy to ensure you have a comfortable retirement lifestyle. 7. Risk Management: Life is full of uncertainties, and unexpected events can have a significant impact on your financial well-being. A financial advisor can help you assess and manage risks by recommending appropriate insurance coverage, estate planning strategies, and emergency fund guidelines to protect your financial future. 8. Education and Empowerment: A good financial advisor not only provides advice but also educates you about financial principles and strategies. This knowledge empowers you to make informed decisions and gain a better understanding of your financial situation. Over time, this can lead to greater financial confidence and independence. 9. Time-Saving and Stress Reduction: Managing your finances can be time-consuming and stressful, especially when dealing with complex matters. A financial advisor can save you valuable time by handling various financial tasks on your behalf. They also provide peace of mind by ensuring that your financial plan is well-structured and aligned with your goals.

Sep 28, 202320:38
The Marketing Corner with Guy Welsh: Part 1

The Marketing Corner with Guy Welsh: Part 1

Catch part one of two as we talk to Guy Welsh about general financial topics affecting today's markets and the beginning parts of his partnership with Stephanie Kidder. Starting and running a successful business is a complex and challenging endeavor. It often requires a diverse set of skills, resources, and perspectives to navigate the intricacies of the business world effectively. This is where the importance of finding the right business partner comes into play. A well-matched business partnership can be a game-changer, significantly impacting the growth, sustainability, and overall success of a company. 1. Complementary Skills and Expertise: One of the most significant advantages of having the right business partner is the potential for complementary skills and expertise. No one person possesses all the necessary skills to excel in every aspect of running a business. A business partner can bring skills and knowledge to the table that complement your own. For example, if you are a creative visionary, having a partner with strong financial acumen can help ensure your ideas are executed with fiscal responsibility. This synergy can lead to better decision-making and overall business performance. 2. Shared Responsibilities and Workload: Running a business can be overwhelming, with numerous tasks and responsibilities to manage daily. With the right business partner, you can share the workload and responsibilities, reducing the burden on both parties. This division of labor allows each partner to focus on their strengths and contribute more effectively to the business's growth. It also ensures that critical tasks, such as sales, marketing, operations, and finance, receive the attention they deserve. 3. Emotional Support and Motivation: Entrepreneurship can be a lonely journey, filled with ups and downs. Having a business partner provides emotional support during challenging times and keeps motivation levels high. Partners can encourage and inspire each other, helping both individuals stay committed to their shared vision and long-term goals. This emotional support can be invaluable in maintaining resilience and perseverance throughout the business's lifespan. 4. Diverse Perspectives and Innovation: A business partnership often brings together individuals with different backgrounds, experiences, and perspectives. This diversity can be a catalyst for innovation and creativity. When partners approach problems and opportunities from varied angles, they are more likely to identify unique solutions and stay ahead of the competition. Diverse perspectives can lead to a richer decision-making process and a more adaptive business strategy. 5. Financial Resources and Risk Mitigation: Starting and growing a business often requires a significant financial investment. Having a business partner can provide access to additional financial resources, making it easier to secure capital, expand operations, and weather financial challenges. Furthermore, sharing financial responsibilities can help mitigate risks, as partners can pool their resources and support each other during lean times. 6. Accountability and Decision-Making: In a business partnership, both individuals share accountability for the company's success. This accountability can be a powerful motivator to ensure that each partner gives their best effort and makes sound decisions. Partners can hold each other accountable for meeting business goals, adhering to timelines, and maintaining the company's values and mission. 7. Networking and Industry Connections: Successful business partnerships often come with an extended network of contacts and industry connections. Leveraging these networks can open doors to new opportunities, partnerships, and customer bases. Business partners can introduce each other to key players in their respective networks, facilitating business growth and expansion.

Sep 27, 202320:12
The Marketing Corner with Veronica Garcia

The Marketing Corner with Veronica Garcia

On this episode of The Marketing Corner, Veronica Garcia lets us in on the best tips for her niche.

In the competitive landscape of today's business world, finding your niche market is not just a smart strategy; it's often the key to survival and long-term success. A niche market refers to a specific subset of a larger market that shares common characteristics and needs. As a business owner, identifying and catering to a niche market can provide numerous advantages that can set you apart from your competitors and lead to sustained growth and profitability. In this article, we will explore the importance of finding your niche market and how it can benefit your business. Reduced Competition: One of the primary benefits of targeting a niche market is reduced competition. When you focus on serving a smaller, specialized group of customers, you face fewer direct competitors. This makes it easier to establish a strong presence and become a dominant player within your niche. With less competition, you can often command higher prices and enjoy better profit margins. Enhanced Customer Loyalty: Niche markets tend to foster stronger customer loyalty. When you cater to a specific group of people with unique needs, you can tailor your products or services to address those needs more effectively. This personalized approach builds trust and rapport with your customers, making them more likely to remain loyal and refer others to your business. Happy and loyal customers are invaluable assets for long-term sustainability. Targeted Marketing Efforts: Identifying your niche market allows you to concentrate your marketing efforts and resources on a specific audience. This precision enables you to craft marketing campaigns that resonate with your target demographic, leading to higher conversion rates. Your messages will be more relevant and compelling when you speak directly to the needs and preferences of your niche audience. Increased Brand Authority: Becoming a specialist in your niche can establish your business as an authority in that particular field. When customers see you as an expert, they are more likely to trust your recommendations and turn to you for their needs. This trust can extend beyond your core products or services, allowing you to expand into related areas within your niche and further solidify your brand's authority. Adaptability and Innovation: Serving a niche market often requires a deep understanding of your customer's preferences and evolving needs. This forces your business to stay agile and innovative to meet these demands. As you continuously adapt and improve, you'll be better equipped to withstand market changes and disruptions, ensuring the longevity of your business. Cost-Efficiency: When you focus on a specific niche, you can streamline your operations, inventory, and resources to cater to that niche's requirements. This reduces overhead costs and allows for efficient resource allocation. You won't waste time and money trying to please a broad, diverse audience that may have conflicting demands. Instead, you can invest your resources where they will have the greatest impact. Greater Pricing Power: Catering to a niche market often allows you to command premium prices for your products or services. Customers in specialized niches are often willing to pay more for products that meet their unique needs and preferences. This higher pricing power can lead to increased profitability and revenue growth.

Sep 19, 202329:36
The Marketing Corner | With Special Guest John Waechter

The Marketing Corner | With Special Guest John Waechter

This is a must-listen podcast as we talk with our special guest about the trials and turbulations of entrepreneurship!


Entrepreneurship is a dynamic and exhilarating journey that offers numerous rewards and presents its fair share of challenges. As individuals venture into the world of startups and small businesses, they must navigate a complex landscape, but the potential for personal and professional growth is undeniable.

Rewards:

  1. Independence: One of the most enticing rewards of entrepreneurship is the freedom to be your own boss. Entrepreneurs have the autonomy to make critical decisions and shape the direction of their businesses. This independence fosters a sense of control and satisfaction that is often absent in traditional employment.

  2. Financial Opportunities: Successful entrepreneurs can reap substantial financial rewards. A successful business can generate substantial profits, potentially leading to wealth accumulation and financial security. Additionally, entrepreneurs have the opportunity to diversify their income streams through various ventures.

  3. Personal Growth: Entrepreneurship is a continuous learning experience. The challenges encountered along the way force individuals to develop new skills, adapt to changing circumstances, and become more resilient. This personal growth can extend beyond the business realm and positively impact other aspects of life.

  4. Creativity and Innovation: Entrepreneurs have the freedom to bring their creative visions to life. They can innovate, disrupt industries, and introduce novel solutions to pressing problems. This creative outlet can be deeply fulfilling and leave a lasting legacy.

  5. Impact: Many entrepreneurs are motivated by the desire to make a difference in the world. Through their businesses, they can address societal issues, create jobs, and contribute to their communities. This sense of purpose and impact can be incredibly rewarding.

Challenges:

  1. Uncertainty and Risk: Entrepreneurship is inherently risky. New ventures often face uncertain market conditions, competition, and financial instability. The risk of failure is real, and it can take a toll on an entrepreneur's financial and emotional well-being.

  2. Financial Pressure: Launching and growing a business typically requires a significant financial investment. Entrepreneurs may need to secure funding, take on debt, or bootstrap their ventures, which can lead to financial stress and insecurity.

  3. Work-Life Balance: The demands of entrepreneurship can be all-consuming. Entrepreneurs often work long hours, sacrificing personal time and family commitments. Achieving a healthy work-life balance can be a persistent challenge.

  4. Competitive Landscape: In today's globalized economy, competition is fierce. Entrepreneurs must continuously innovate to stay ahead. Market dynamics can change rapidly, and sustaining a competitive edge is an ongoing challenge.

  5. Managing Uncertainty: Entrepreneurs must make critical decisions with limited information. This requires adaptability and the ability to pivot when necessary. The constant need to make high-stakes decisions can be mentally and emotionally draining.

  6. Loneliness: Entrepreneurship can be a solitary journey. Entrepreneurs often bear the weight of their decisions alone and may lack a support system to lean on during challenging times. This isolation can lead to feelings of loneliness and stress.


Sep 11, 202330:20
The Marketing Corner Podcast | The Ultra Importance of Google Reviews

The Marketing Corner Podcast | The Ultra Importance of Google Reviews

In this episode, Wyatt, Aaron, Shawn and Lily discuss the importance of Google Reviews for your business and just how much good and bad reviews can influence your bottom line.


Google Reviews play a pivotal role in shaping the success and reputation of small businesses in today's digital landscape. In an age where online interactions heavily influence consumer decisions, these reviews have emerged as powerful tools that can make or break a business. Here's why Google Reviews are crucial for small businesses:

  1. Trust and Credibility: Positive Google Reviews act as endorsements from real customers. Potential clients often rely on these reviews to assess the credibility and reliability of a business. A high number of positive reviews signal trustworthiness and can significantly influence purchase decisions.

  2. Online Visibility: Google is the go-to search engine for most consumers. Google Reviews directly impact a business's visibility in search results. Businesses with a higher number of positive reviews are more likely to appear at the top of search results, increasing the chances of attracting potential customers.

  3. Social Proof: People tend to follow the crowd. When a small business accumulates positive reviews, it creates a sense of social proof – the idea that if others had a good experience, they will too. This psychological phenomenon can sway uncertain customers and encourage them to choose your business over competitors.

  4. Customer Insights: Constructive criticism provided through reviews offers valuable insights into customer experiences. Small businesses can use this feedback to identify areas of improvement, refine their products or services, and tailor their offerings to better meet customer needs.

  5. Engagement and Interaction: Responding to Google Reviews showcases a business's commitment to customer satisfaction. Engaging with reviews, whether they're positive or negative, demonstrates that the business values its customers and is willing to address concerns. This interaction builds stronger customer relationships.

  6. Local SEO Boost: Google Reviews are a key factor in local search engine optimization (SEO). When potential customers search for local businesses, Google's algorithms consider reviews as a ranking factor. A business with positive reviews is more likely to show up in the Local Pack, the section that highlights local businesses on Google Maps.

  7. Competitive Advantage: In a competitive market, positive reviews can set a small business apart. Customers are more likely to choose a business with a solid track record of positive experiences. This can give a small business an edge over larger competitors.

  8. Cost-Effective Marketing: Acquiring Google Reviews is a cost-effective marketing strategy. While traditional advertising requires financial investments, encouraging satisfied customers to leave reviews is relatively inexpensive and can yield long-term benefits.

  9. Feedback Loop: Google Reviews provide an avenue for ongoing feedback. As customers' preferences evolve, businesses can adapt by paying attention to recurring themes in reviews. This iterative process of improvement can foster long-term success.

  10. Showcasing Authenticity: Authenticity is paramount in the digital age. Google Reviews offer an unfiltered view of customer experiences, making them a trustworthy source of information. This transparency can foster a sense of authenticity that resonates with modern consumers.

Aug 28, 202320:50
The Marketing Corner Podcast | The Importance of Video in Your Marketing Strategy

The Marketing Corner Podcast | The Importance of Video in Your Marketing Strategy

In this video, Aaron, Wyatt, Shawn, and Lily discuss the importance of video in your online marketing strategy. In today's fast-paced digital landscape, the power of video cannot be overstated when it comes to enhancing a small business's digital marketing strategy. Video has transformed from a mere entertainment medium to a dynamic tool that holds immense potential for engaging audiences, boosting brand visibility, and driving conversions. For small businesses striving to make a significant impact, integrating video into their digital marketing strategy is not just advantageous but essential. Firstly, video possesses a unique ability to captivate audiences and convey messages effectively. Human brains are naturally wired to process visual information more rapidly and retain it longer than text. A well-crafted video can instantly grab a viewer's attention and deliver a compelling narrative, making it an ideal format for communicating complex ideas, showcasing products or services, and conveying the brand's story. The visual and auditory elements of video combine to create an immersive experience, fostering emotional connections that are hard to replicate through other mediums. Furthermore, video content is highly shareable and can easily go viral, leading to a wider reach and increased brand exposure. In the age of social media, videos are more likely to be shared, liked, and commented upon compared to text-based content. This organic sharing amplifies the reach of a small business's message, as viewers become advocates who voluntarily spread the word. This snowball effect can significantly expand the business's online presence, drawing in potential customers who might not have otherwise encountered the brand. Search engine optimization (SEO) is another critical factor where video can make a substantial impact. Search engines increasingly favor diverse content types, including videos, in their algorithms. Websites and landing pages that feature videos tend to have longer visit durations and lower bounce rates, signaling search engines that the content is relevant and engaging. Consequently, this can lead to higher search rankings, making it easier for potential customers to discover the business. Additionally, videos often appear in search results themselves, offering an additional avenue for visibility. Video is also exceptionally versatile, accommodating various marketing goals across different stages of the customer journey. Explainer videos can introduce products or services to new audiences, while testimonial videos can build trust and credibility. Product demonstrations, tutorials, and behind-the-scenes glimpses provide valuable insights to potential customers, aiding in their decision-making process. Moreover, live videos and webinars enable direct interactions with the audience, fostering a sense of community and addressing queries in real time. The analytics provided by video platforms are invaluable for refining marketing strategies. Metrics such as view counts, engagement rates, and audience demographics offer insights into what resonates with viewers. Small businesses can use this data to iterate and improve their video content, ensuring that it aligns with the audience's preferences and generates optimal results. In conclusion, video has emerged as a pivotal tool in the arsenal of small businesses' digital marketing strategies. Its ability to engage, educate, and entertain audiences is unparalleled, making it an effective means of conveying the brand's message and forging emotional connections. The potential for virality, improved SEO, and versatility across the customer journey further solidify video's importance. As the digital landscape continues to evolve, small businesses that harness the power of video stand to gain a competitive edge, fostering growth and success in an increasingly visual and interactive online world.

Aug 23, 202325:27
The Marketing Corner | Episode 9

The Marketing Corner | Episode 9

In this episode, we discuss the importance of continuing your self-advancement (or education) as an entrepreneur or small business owner.


One of the most effective ways to do so is to join others in your industry and compare notes on what works well and what doesn't. However, there are some obvious limitations to this strategy.


What's something that you do to help you improve yourself and your business on a consistent basis?



Aug 14, 202312:05
CS Design Studios Presents: The Marketing Corner | Ep. 2 with Gordy Siewert from Login

CS Design Studios Presents: The Marketing Corner | Ep. 2 with Gordy Siewert from Login

In this episode, we have a special guest, Gordy Siewert, local networking and sales extraordinaire as the three of us talk about what it takes to close the deal with potential clients.

As a small business owner or entrepreneur, the importance of being a good networker and salesperson in your local market cannot be overstated. In today's competitive business landscape, the ability to effectively connect with others and sell your products or services is essential for success. Networking and sales skills are the lifeblood of any business, and they play a crucial role in driving growth, building strong relationships, and creating a positive brand image.

First and foremost, being a good networker allows you to expand your reach and tap into valuable resources within your local market. By actively engaging with other business owners, professionals, and potential customers, you open doors to new opportunities, partnerships, and collaborations. Networking provides a platform for exchanging ideas, sharing knowledge, and seeking advice from experienced individuals who can offer guidance and support. These connections can lead to referrals, access to new markets, and even potential investors who may be interested in funding your business.

Furthermore, effective networking enables you to stay up-to-date with the latest industry trends and market insights. By attending conferences, trade shows, and local events, you can gain valuable knowledge about your target market, customer preferences, and emerging technologies. This information can help you make informed decisions, adapt your business strategy, and stay ahead of your competitors. In addition, networking allows you to build a strong personal brand, which is essential for establishing credibility and trust among your peers and potential customers.

In parallel, being a skilled salesperson is equally vital for small business owners and entrepreneurs. A solid sales strategy enables you to effectively communicate the value of your products or services, address customer needs, and ultimately generate revenue. By developing persuasive sales techniques, you can effectively overcome objections, build rapport with customers, and close deals. Successful sales efforts not only boost your bottom line but also establish a positive reputation for your business, leading to repeat customers and positive word-of-mouth referrals.

Furthermore, a strong sales approach helps you build long-lasting relationships with your customers. By understanding their unique needs and providing personalized solutions, you can create a loyal customer base that will support your business in the long run. Additionally, effective sales skills allow you to identify upselling or cross-selling opportunities, increasing the lifetime value of each customer. Happy and satisfied customers are more likely to become brand advocates, spreading positive reviews and recommendations to their networks, thereby expanding your reach and market presence.

Moreover, being a good networker and salesperson not only benefits your business directly but also contributes to the overall growth of the local economy. By actively engaging with other local businesses and entrepreneurs, you foster a sense of community and collaboration. This, in turn, leads to a supportive business ecosystem where everyone can thrive. Sharing knowledge, resources, and best practices with others not only elevates your own business but also contributes to the success of the local market as a whole.


Jul 11, 202320:41
CS Design Studios Presents: The Marketing Corner | The Alpha Test Episode

CS Design Studios Presents: The Marketing Corner | The Alpha Test Episode

It's been awhile since we've cut a podcast and we are back with a splash!


Since the last episode, we've created our very own podcast studio at CS Design Studios and, boy, does it have ALL the bells and whistles.


In this "alpha test" episode, Wyatt and I talk about some of the things that are affecting the world of marketing today, including our take on the hottest topic of them all - AI.


And stay tuned for more episodes this summer as we're lining up the guests that will bring you the latest in marketing, entrepreneurship, and what it takes to succeed in the business world today.

Jun 30, 202315:14
The Marketing Corner | Episode 8

The Marketing Corner | Episode 8

In this episode, we discuss the importance of knowing how much you need to set aside for your marketing budget each year, whether you've been in business many years or if you're a start-up.

As a small business owner, it's crucial to know how to set a marketing budget. Many entrepreneurs focus solely on increasing sales, but without a clear budget, it's impossible to determine which marketing strategies are working and which ones aren't. A well-planned marketing budget helps to allocate resources and maximize returns, leading to more targeted campaigns and ultimately, greater business success.

Here are some reasons why knowing how to set a marketing budget is important for your small business:

Maximizing ROI
Every marketing campaign has a cost, and without a budget, it's impossible to know if you're getting a good return on investment (ROI). By setting a budget, you can track the cost of each campaign and determine which ones are producing the best results. This allows you to allocate more resources to successful campaigns and reduce spending on those that aren't performing as well. By maximizing your ROI, you can increase your revenue while keeping your marketing costs under control.

Staying competitive
Marketing is a critical aspect of any business, and in today's fast-paced digital world, it's essential to stay competitive. If you're not allocating enough resources to your marketing campaigns, you risk falling behind your competitors who may be investing more heavily in marketing. A budget helps you stay on top of your marketing efforts, ensuring you have the resources needed to compete in your industry.

Aligning with business goals
Your marketing budget should be aligned with your overall business goals. For example, if you're launching a new product, you'll need to invest more in marketing to raise awareness and generate sales. By setting a budget that aligns with your goals, you can ensure that your marketing efforts are targeted and effective. This will help you achieve your business objectives while staying within your budget.

Managing cash flow
Small businesses often have limited cash flow, and it's important to manage it carefully. By setting a marketing budget, you can plan ahead and ensure that you have the funds available when you need them. This allows you to avoid cash flow issues and keep your business running smoothly. A budget also helps you prioritize your marketing expenses, ensuring that you're spending money on the most critical campaigns first.

Testing new strategies
Marketing is not an exact science, and it often involves trial and error. By setting a budget, you can test new marketing strategies without risking your entire marketing budget. This allows you to experiment with new tactics and determine which ones are most effective. Over time, you can refine your marketing strategy and improve your ROI.

Building brand awareness
Building brand awareness is a critical part of any marketing strategy. By setting a budget, you can invest in campaigns that increase your brand visibility and recognition. This can include social media advertising, influencer marketing, and content marketing. By building your brand, you can increase your customer base and create more loyal customers.

Measuring success
Finally, setting a marketing budget allows you to measure the success of your campaigns. By tracking your spending and ROI, you can determine which campaigns are most effective and adjust your strategy accordingly. This ensures that you're continually improving your marketing efforts and achieving your business goals.

In conclusion, setting a marketing budget is essential for any small business owner. It allows you to maximize your ROI, stay competitive, align with your business goals, manage cash flow, test new strategies, build brand awareness, and measure success. By taking the time to plan your marketing budget, you can ensure that you're investing in the right campaigns and achieving the best possible results.
Mar 13, 202339:02
The Marketing Corner | Episode 7 with Christina Calderon and Ray Smith

The Marketing Corner | Episode 7 with Christina Calderon and Ray Smith

In this episode with special guests Christina Calderon and Ray Smith, they reveal their entrepreneurial "superpowers".

Entrepreneurship is a journey that requires hard work, dedication, and passion. It is not just about coming up with an idea and implementing it. It's about the long-term vision, risk-taking, and willingness to embrace uncertainty.

The journey of an entrepreneur starts with an idea. For me, that idea was to start a social media marketing agency. I saw an opportunity in the market, and I knew that I had the skills and expertise to fill that gap. But having an idea is just the beginning. The real work starts when you begin to turn that idea into a reality.

The first step for any entrepreneur is to conduct market research. You need to know your target audience, understand their needs and preferences, and identify the competition. This research will help you to refine your idea and develop a unique selling proposition.

After conducting market research, the next step is to develop a business plan. A business plan outlines the goals and objectives of the company, the target market, the strategies for growth, and the financial projections. It's important to have a clear plan in place before you start investing time and money into your business.

Once the business plan is in place, the next step is to secure funding. This can be through personal savings, loans, or investments. In my case, I opted for personal savings and loans from family and friends. It's essential to have a financial cushion to cover the initial expenses, such as website development, marketing materials, and office rent.

Once the funding is secured, it's time to start building your team. As an entrepreneur, you cannot do everything alone. You need a team of people with different skills and expertise to help you achieve your goals. For my social media marketing agency, I hired a graphic designer, a content writer, and a social media strategist.

With the team in place, the next step is to start executing your plan. This involves creating a website, developing marketing materials, and reaching out to potential clients. One of the biggest challenges for any entrepreneur is to build brand awareness and credibility. It's important to establish your presence on social media platforms and build a strong online reputation.

As you start to gain traction and win clients, it's important to keep refining your services and adapting to the changing needs of your clients. This involves continuous learning, keeping up-to-date with the latest social media trends, and experimenting with new strategies.

One of the biggest challenges I faced as an entrepreneur was managing my time effectively. With so much to do and so little time, it's essential to prioritize tasks and delegate responsibilities. It's important to focus on the tasks that are most critical to the success of your business and delegate the rest to your team members.

Another challenge I faced was managing cash flow. As a new business, it's essential to have a tight grip on your finances. You need to have a system in place to track your expenses, invoices, and payments. It's also important to have a plan in place for managing unexpected expenses and emergencies.

Despite the challenges, being an entrepreneur has been one of the most rewarding experiences of my life. It has taught me resilience, perseverance, and adaptability. It has also given me the freedom to pursue my passion and make a difference in the world.

As an entrepreneur, you have the power to create something new, solve problems, and make a positive impact on people's lives. But it's important to remember that entrepreneurship is not for everyone. It requires a high level of commitment, risk-taking, and hard work. It's important to assess your strengths and weaknesses, and be honest with yourself about your ability to handle the challenges that come with entrepreneurship.

In conclusion, the journey of an entrepreneur is a challenging b
Feb 28, 202338:38
The Marketing Corner | Episode 6 with Colin Reilly and Dante Smith with Bill Spurbeck

The Marketing Corner | Episode 6 with Colin Reilly and Dante Smith with Bill Spurbeck

In this episode, we have an amazing entrepreneur who has been in the game for 2+ decades, Colin Reilly, and one just starting his journey in Dante Smith, former linebacker for the University of Arizona football team! Topic of this show, the journey of the entrepreneur.

Entrepreneurship is a journey that requires hard work, dedication, and passion. It is not just about coming up with an idea and implementing it. It's about the long-term vision, risk-taking, and willingness to embrace uncertainty.

The journey of an entrepreneur starts with an idea. For me, that idea was to start a social media marketing agency. I saw an opportunity in the market, and I knew that I had the skills and expertise to fill that gap. But having an idea is just the beginning. The real work starts when you begin to turn that idea into a reality.

The first step for any entrepreneur is to conduct market research. You need to know your target audience, understand their needs and preferences, and identify the competition. This research will help you to refine your idea and develop a unique selling proposition.

After conducting market research, the next step is to develop a business plan. A business plan outlines the goals and objectives of the company, the target market, the strategies for growth, and the financial projections. It's important to have a clear plan in place before you start investing time and money into your business.

Once the business plan is in place, the next step is to secure funding. This can be through personal savings, loans, or investments. In my case, I opted for personal savings and loans from family and friends. It's essential to have a financial cushion to cover the initial expenses, such as website development, marketing materials, and office rent.

Once the funding is secured, it's time to start building your team. As an entrepreneur, you cannot do everything alone. You need a team of people with different skills and expertise to help you achieve your goals. For my social media marketing agency, I hired a graphic designer, a content writer, and a social media strategist.

With the team in place, the next step is to start executing your plan. This involves creating a website, developing marketing materials, and reaching out to potential clients. One of the biggest challenges for any entrepreneur is to build brand awareness and credibility. It's important to establish your presence on social media platforms and build a strong online reputation.

As you start to gain traction and win clients, it's important to keep refining your services and adapting to the changing needs of your clients. This involves continuous learning, keeping up-to-date with the latest social media trends, and experimenting with new strategies.

One of the biggest challenges I faced as an entrepreneur was managing my time effectively. With so much to do and so little time, it's essential to prioritize tasks and delegate responsibilities. It's important to focus on the tasks that are most critical to the success of your business and delegate the rest to your team members.

Another challenge I faced was managing cash flow. As a new business, it's essential to have a tight grip on your finances. You need to have a system in place to track your expenses, invoices, and payments. It's also important to have a plan in place for managing unexpected expenses and emergencies.

Despite the challenges, being an entrepreneur has been one of the most rewarding experiences of my life. It has taught me resilience, perseverance, and adaptability. It has also given me the freedom to pursue my passion and make a difference in the world.

As an entrepreneur, you have the power to create something new, solve problems, and make a positive impact on people's lives. But it's important to remember that entrepreneurship is not for everyone. It requires a high level of commitment, risk-taking, and hard work.
Feb 28, 202338:46
The Marketing Corner | Episode 5 with Wyatt Chambers from CS Design Studios

The Marketing Corner | Episode 5 with Wyatt Chambers from CS Design Studios

In this episode we talk about how AI has effected today's marketing strategy! Be sure to have your pen and paper handy because Wyatt Chambers from CS Design Studios sure does offer you a TON of good information that you can implement right now!   

In today's fast-paced business world, it is essential for small business owners to stay on top of the latest marketing trends. Marketing trends are constantly changing, and it's crucial to stay up to date to ensure that your business stays competitive in the market.  Staying on top of marketing trends can help small business owners reach their target audience more effectively. Understanding the latest marketing strategies can help businesses develop effective marketing campaigns that resonate with their audience. 

For example, social media marketing is a growing trend that can help businesses reach a large audience with minimal investment.  Staying on top of marketing trends can also help small business owners improve their return on investment (ROI). By adopting new marketing strategies, businesses can target their audience more effectively, resulting in better ROI.  

Finally, staying on top of marketing trends can help small business owners remain competitive in the market. With the rise of e-commerce and digital marketing, businesses that fail to keep up with the latest trends risk falling behind their competitors. By adopting new marketing strategies, businesses can stay ahead of the curve and maintain a competitive edge.

Feb 21, 202338:28
The Marketing Corner | Episode 4 w/ Joe Zaragoza from Code 1 Maintenance

The Marketing Corner | Episode 4 w/ Joe Zaragoza from Code 1 Maintenance

This week we had a number of special guests, including Joe Zaragoza from Code 1 Maintenance.   During our discussion with Joe, we talked about the importance of mindset for entrepreneurs. 

Entrepreneurship is a challenging journey that requires a lot of hard work, perseverance, and resilience. One of the most critical factors that determine an entrepreneur's success is their mindset. A good mindset is essential for entrepreneurs because it shapes their thoughts, beliefs, and actions. It can determine how they approach challenges, how they respond to failures, and how they adapt to changes in the market. In this episode, we will discuss the importance of a good mindset for entrepreneurs and how it can help them achieve success.  

Resilience: Entrepreneurship is full of ups and downs, and the ability to bounce back from failures and setbacks is crucial. A good mindset helps entrepreneurs develop resilience and stay focused on their goals even when things get tough. A resilient entrepreneur sees failures as opportunities to learn and grow, rather than a reason to give up. They are not deterred by obstacles and setbacks, but instead, use them as motivation to work harder.  

Positive Attitude: A good mindset also means having a positive attitude towards work and life. Entrepreneurs who have a positive attitude tend to be more productive and successful. They approach challenges with a can-do attitude and are willing to take risks to achieve their goals. A positive mindset also helps entrepreneurs stay motivated during tough times and maintain a sense of optimism and hope.  

Creativity and Innovation: A good mindset can also foster creativity and innovation in entrepreneurs. A creative entrepreneur can see things from a different perspective and come up with unique solutions to problems. They are not afraid to think outside the box and try new approaches. A good mindset encourages entrepreneurs to embrace their creativity and take risks to innovate and create something new. 

 Adaptability: The business world is constantly changing, and entrepreneurs need to be adaptable to keep up with the times. A good mindset helps entrepreneurs be more flexible and adaptable to changes in the market. They are willing to pivot their business strategies and adapt to new technologies and trends. An adaptable entrepreneur is more likely to succeed in the long run as they can stay ahead of the competition.  

Focus: Entrepreneurship can be overwhelming, and it is easy to get distracted by various tasks and responsibilities. A good mindset helps entrepreneurs maintain focus and prioritize tasks effectively. They can stay on track and avoid getting sidetracked by non-essential tasks. A focused entrepreneur is more productive and can achieve their goals more efficiently.  

In conclusion, a good mindset is essential for entrepreneurs who want to succeed in the business world. It helps entrepreneurs develop resilience, a positive attitude, creativity, adaptability, and focus. By cultivating a good mindset, entrepreneurs can overcome challenges and stay focused on their goals, no matter what obstacles come their way. They are more likely to succeed and achieve their dreams, and inspire others to do the same.

Feb 20, 202340:27
The Marketing Corner | Episode 3 | Special Guests Bill Spurbeck & Andres Ruiz

The Marketing Corner | Episode 3 | Special Guests Bill Spurbeck & Andres Ruiz

Things get a little crazy with very Special Guests Bill Spurbeck and Andres Ruiz as we talk about their businesses and what makes or breaks an entrepreneur in today's world - all while losing three market segments and butchering names along the way. 

The Marketing Corner is a weekly radio show featured on KVOI 1030 AM in Tucson, Arizona. Listen in every Sunday at 4:00 PM as we talk everything marketing, small business, and entrepreneurship.

Special thanks to co-host, Jon McLane, host of The Common Good Radio Show and CEO of Veteran Rescue Mission.

Jan 31, 202339:06
The Marketing Corner | Episode 2 | Special Guest: Ron Arenas from Picture Rocks

The Marketing Corner | Episode 2 | Special Guest: Ron Arenas from Picture Rocks

In Episode 2 of The Marketing Corner, our guest was Ron Arenas of Picture Rocks Cooling Heating & Plumbing, and we discuss what he looks for in a new employee as well as his secrets to business networking. 

The Marketing Corner is a weekly radio show featured on KVOI 1030 AM in Tucson, Arizona. Listen in every Sunday at 4:00 PM as we talk everything marketing, small business, and entrepreneurship.

Special thanks to co-host, Jon McLane, host of The Common Good Radio Show and CEO of Veteran Rescue Mission.

Jan 23, 202320:45
The Marketing Corner | Episode 2 | Special Guest: Erin Frame from Ascent Real Estate Team

The Marketing Corner | Episode 2 | Special Guest: Erin Frame from Ascent Real Estate Team

In this very special episode, our guest Erin Frame from Ascent Real Estate Team tells us what they look for when building a team, the importance of maintaining a strong partnership, and a little bit about what separates her team from other Realtors in Southern Arizona. 

The Marketing Corner is a weekly radio show featured on KVOI 1030 AM in Tucson, Arizona. Listen in every Sunday at 4:00 PM as we talk everything marketing, small business, and entrepreneurship.  

Special thanks to co-host, Jon McLane, host of The Common Good Radio Show and CEO of Veteran Rescue Mission.

Jan 20, 202318:31
The Marketing Corner | Episode 1 | Special Guest: Bill Netherton from Professional Bartenders Unlimited

The Marketing Corner | Episode 1 | Special Guest: Bill Netherton from Professional Bartenders Unlimited

In this very first episode of The Marketing Corner, a weekly radio show featured on KVOI 1030 AM in Tucson, Arizona, we have special guest, Bill Netherton give us some insight on customer service, branding, and what makes him so huggable. 

Special thanks to co-host, Jon McLane, host of The Common Good Radio Show and CEO of Veteran Rescue Mission. 

Jan 11, 202339:07