Philips McCarty and Erin Dawkins join Jen to discuss how branding has evolved in light of this year’s events, including the pandemic and the strongest surge of the Black Lives Matter Movement to date.

Philips McCarty is the Vice President for Advancement and the executive director of the FIT Foundation, as well as the founder of Good Scout, a social impact and cause marketing consultancy that served brands such as the American Heart Association, Brooks Brothers, the Make-A-Wish Foundation of America, the NASCAR Foundation, Nationwide Insurance, Share Our Strength, and UNICEF.

Erin Dawkins is the Vice President of Brand Operations at House of Taylor and ensures that all projects, processes, and strategic planning related to the Elizabeth Taylor brand and its revenue development and expansion are directed and implemented effectively, both internally and externally.

The Sway Effect - Episode 22 with Jessica Heygate, Associate Editor & Technology Editor, Campaign U.S.

The Sway EffectBy The Sway EffectNov 16, 2022