The True Sales & Leadership Podcast

The True Sales & Leadership Podcast

By Verum Associates Pty Ltd
The True Sales & Leadership Podcast is for Sales Professionals & Leaders to gain first-hand knowledge from Heads of Sales, Directors, Owners, Founders, Sales Trainers, Coaches & Thought Leaders about what it takes to be successful. I will be finding out their thoughts on how to be a successful leader or sales professional, best practices & strategies they would recommend and drawing from their years of knowledge & experience. My aim is to gain at least one piece value for my audience from each episode. I hope you enjoy!
More places to listen

More places to listen

Episode Nineteen: Celeste Halliday | Speaker, Trainer, Facilitator and Mentor
I am excited to introduce Celeste Halliday for this weeks episode.  Celeste is at the very top of her game! We speak about her journey from studying business & marketing and working within the advertise space, being in charge of a team and very large marketing budgets to moving into change management & recruitment, becoming a qualified psychotherapist to now owning her own Leadership Coaching business where she get's to work with large brands like Google, LinkedIn and Guardian Media Australia. During this episode we get Celeste's take on leadership, culture, recommended programmes and thought leaders to follow plus much more..  https://www.celestehalliday.com/about 
39:02
July 26, 2019
Episode Eighteen: Ryan Tuckwood | Co-founder of ISR Training
I am excited to announce this weeks guest Ryan Tuckwood who is the Co-founder of a highly successful sales training business ISR Training. Ryan has an extraordinary story that he shares with us. From starting his journey as an Engineer in England to deciding to move to the Gold Coast in Australia in search of a better life for himself, where he landed a call centre job. From his own admittance Ryan didn't take to sales as quickly as he would've liked and in a league of 21 staff he was sat at number 21 in the first three months of joining and on the verge of moving back to England,  it was his now business partner who asked him to carry out 60 days of intense sales research and through shear grit, determination and just a genuine hunger to learn Ryan turned his position around from 21 to number 1 and eventually becoming Sales Manager of the same business.  Ryan & Jack were successful on Shark Tank Australia in 2018 gaining investors from the tank and winners of young entrepreneurs in 2017.  Ryan successfully owns ISR Training, a multi-award winning sales training organisation based in the Gold Coast where they help business owners, entrepreneurs and sales professionals increase revenue through ethical sales training delivered through their innovative SWISH training academy, classroom style boot camps and face to face high-intensity impact sessions.  I hope you enjoy!
41:32
July 19, 2019
Episode Seventeen: Sonia McDonald | Leadership Coach, Keynote Speaker, Author, CEO & Founder
This week I am excited to be joined by Sonia McDonald who, if you have been following her on Social platforms is at the forefront of Leadership coaching and her genuine passion for this space comes through in every single post.  We speak about Sonia’s journey to where she is today, her thoughts on leadership, how we can all improve our leadership qualities, techniques that Sonia recommends, the motivation behind her books plus much more.  You can listen to the full episode in the comments section below. You will also find Sonia’s website address for you to reach out.  I hope you enjoy.   https://www.soniamcdonald.com.au/ 
29:34
July 12, 2019
Episode Ten: Daniel Bartels | RVP Sales ANZ at FinancialForce
Daniel is the RVP Sales for ANZ at FinancialForce. Having been in sales for 20 + years Daniel speaks about his journey from completing an MBA at Maquarie University to going straight into Sales.  Speaking with Daniel it's clear he is at the top of his game. We speak about his role as a sales leader, sales processes, his advice on mindset and his thoughts on being the best person you can be.  You can reach Daniel via LinkedIn 
34:15
July 9, 2019
Episode Sixteen: Andrew Hewison | MD at Hewsion Private Wealth
This week I am excited to announce I am joined by Andrew Hewison who is the MD of Hewison Private Wealth. I came across Andrew recently on LinkedIn when I seen a video he shared of him holding a Monday huddle speaking about values with his employees (I highly recommend you looking out for this every Monday). I loved this approach and thought it would be great to hear about Andrews journey, but also his thoughts on Leadership, Personal Brand & video content.  This is a great episode and so grateful for Andrew giving me his time.  You can follow Andrew on LinkedIn, Instagram and also has a YouTube channel.  LinkedIn:  https://www.linkedin.com/in/andrewhewison/  YouTube:  https://www.youtube.com/channel/UCNftzCdBsyLI1bKj7k_KgEA  Instagram:  https://www.instagram.com/andrewhewison/?hl=en 
1:04:22
July 4, 2019
Episode Fifteen: Ben Ford | Head of Sales at Yodlee
Ben is the Head of Sales at Yodlee. During this episode we speak about how Ben got into sales and his journey so far.  Ben has plenty of knowledge around sales so we talk through how he structures his day, his approach to sales, new business development, sales processes plus much more.  Also during this episode we speak about a recent artical I had read and I asked Ben's opinion around each of the following points: 80% of sales calls require 5 follow up calls after the meeting 44% of sales reps give up after the first follow up Best time to cold call is between 4pm and 5pm 92% of all customer interactions happen over the phone 78% of sales people using social media outsell their peers Ben also mentions as website and blog he has created called 'The Super Fit Dad' Take a look here http://superfitdad.com.au/ 
48:18
June 28, 2019
Episode Fourteen: Sarah Kerr | Founding Partner & Customer Leadership Consultant at The Customer Agency
During this episode I am joined by Sarah Kerr who is the Founding Partner of The Customer Agency.  We get to hear about Sarah's journey from starting out as a Developer before moving in to Sales and then naturally moving into Leadership. Throughout our conversation it is clear that Sarah is highly passionate about the work that she does and offers great value giving her thoughts on Customer engagement, leadership, transitioning from sales to leadership plus much more.  Sarah kindly shares a link to The Customer Agency 10 step guide to help improve your customer focus:   https://10steps.thecustomeragency.co/ This guide walks you through the fundamental steps of improving your customer focus by identifying 10 major steps for you to follow. The Top 10 Areas to Focus on to grow your Customer Focus Identify where you are on your journey and a path to grow Challenge yourself with Top Questions to identify an action plan Mini workbook to capture your ideas, thoughts and goals Connect with Sarah through LinkedIn: https://www.linkedin.com/in/sakerr/
43:41
June 21, 2019
Episode Thirteen: Jeremy Pearce | Owner of Mastermind Sales Initiative & Sales Trainer
In this episode I speak with Jeremy Pearce. Jeremy started his career as an Accountant before moving in to Sales, not the typical route that you tend to find with many sales professionals. Over the years Jeremy has honed in on his sales skills and progressed from being the person selling in to a sales trainer and coach working with organisations to get the very best out of their sales teams.  During this episode we speak about Jeremy's approach to coaching, his thoughts on cold calling, business generation tactics plus much more.  (Unfortunately, we have had sound quality issues with this episode). 
51:01
June 14, 2019
Episode Twelve: Jennifer Fein | Founder of YouLive to Travel
Jennifer is the Founder of YouLive to Travel.  YouLivetoTravel is a platform for creators of group travel experiences.  During this episode we speak about Jennifer's journey from starting out as a web developer, working in the corporate world, taking time out for adventures to eventually her creation of YouLi. We speak about how she created the idea of YouLi, why she decided to take a year out of the business world, when she discovered she was an entrepreneur, also how and why she wrote a book about becoming an Entrepreneur plus much more.  As you will hear throughout this episode Jennifer is a genuine person who truly cares about the industry she works in.  Jennifer is also a Co-Author of "Ready to Launch?: Becoming an Entrepreneur in Australia": you can order here http://a.co/8F3KaXm 
39:44
June 7, 2019
Episode Eleven: Geoff Craig | Head of Customer Success at YouLive to Travel
I am really happy to announce this weeks episode with Geoff Craig.  Geoff is Head of Customer Success for a growing start-up organisation YouLive to Travel. I was keen to speak with Geoff as he has a solid sales background and moved from a large corporate environment to a start-up which in itself has many differences and challenges that Geoff openly shares.  During this episode we speak about Geoff's journey from completing a marketing degree, then moving into sales, working for a large corporate organisation before deciding to join a start-up business where he is now thriving. We speak about the approach he takes, adapting to a start up environment and how using video opened up opportunities for discussion when prospecting. Geoff openly speaks about how and why he chose his own happiness above working in a role he disliked, I think this will resonate with a lot of the audience and hopefully you get great value from this episode. Next week I am joined by Jennifer Fein, the Founder of YouLive to Travel. 
49:23
May 31, 2019
The Best of the First Ten Episodes
This is episode includes the best clips of the first ten episodes.  Thank you to Sally McKenna, Adam Wiser, Alison Walker, Colin Laird, Tanya Gray, Graham Elliott, James Della-Porta, Daniel Bartels, Tim Palmer and Noah Cohen.  
59:34
May 24, 2019
Episode Nine: James Della Porta | Regional Sales Director at ELMO Cloud HR & Payroll
This week I am excited to be joined by James Della-Porta, a Regional Sales Director for a company called Elmo Cloud. I have been following James for some time on LinkedIn and he is a genuine person who has a true passion for leadership, culture and his overall attitude towards success really stands out for me.  During this episode we speak about James’ thoughts on Leadership, hiring for a successful sales team whilst building the right culture, what he looks for when hiring, building a personal brand, the results he has seen from his own personal brand and story telling when delivering content. 
48:07
May 10, 2019
Episode Eight: Graham Elliott - Sales Trainer & Coach
This week I am joined by Graham Elliot who is a Sales Trainer & Coach. Having started his career in sales, due to grahams success and natural ability as a leader he progressed in to management before finding his passion for training and coaching.  Graham has a wealth of knowledge around sales, leadership and coaching. In this episode we speak about how Graham turned an under-performer to being one of the company’s top sales professionals, his thoughts on what makes a good leader, cold calling plus much more. 
50:39
May 3, 2019
Episode Seven: Tim Palmer | Sales Director at Instaclustr
This week I am joined by Tim Palmer who is the Sales Director for a company called Instaclustr. Tim has a solid background from starting his career on a graduate programme within service delivery at a company called Rackspace. Here is where he earnt his stripes and naturally progressed in to sales.  Tim now heads up the Asia Pacific market for Instaclustr he tells me about his journey from starting the grad programme within a larger organisation to moving to Instaclustr, a fast-growing smaller business, that were relatively new to the market, where he was the first sales person to join. We talk all things sales and Tim gives an incredible amount of value throughout this episode for anyone working with in the sales industry at any level. 
44:24
April 26, 2019
Episode Six: Noah Cohen | Sales Trainer & Coach
I am excited to announce this week’s guest Noah Cohen. He is a successful Sales Trainer & Coach and someone who is highly passionate about sales. Noah came to Australia as a refugee 20 years ago and couldn’t speak English. Even at such a young age Noah decided to take himself out of his comfort zone by taking a telephone-based opportunity in a pizza shop to improve his speaking skills, it was from here where his passion for sales began.  Moving forward to present time Noah is now a highly successful sales trainer helping organisations increase their sales performance and most importantly increasing revenue. We speak all things sales as well how Noah helped an organisation increase their sales by 7% which equated to an increase in revenue of $840k in just four months.  You can sign up to Noah's weekly Sales News Letter here: 
45:59
April 24, 2019
Episode Five: Alison Walker | Sales & Marketing Director at BlueScale
I am excited to be joined by Alison Walker who is the Sales & Marketing Director for a company called BlueScale. Alison has a fantastic background, as you'll hear Alison is from Scotland and initially only visiting New Zealand for the Rugby World Cup and not returning home, she has since carved a successful career here in Sydney Australia.  Alison tells her story of working in the corporate world, taking 6-7 months out to re-evaluate before joining BlueScale where she was the first sales person to join the business. We speak about business generation, challenges of being the first sales person, mindset plus much more. 
46:12
April 12, 2019
Episode Four: Tanya Gray | Sales Growth Specialist, Sales Trainer, Sales Coach, Keynote Speaker & Author
 I am really excited to introduce Tanya Gray who is a Sales Growth Specialist, Coach, Trainer, Keynote Speaker and Author.  We speak in great detail on Sales strategies, the habits of top performers, linking marketing with sales and much more.  It’s clear to hear why Tanya Gray is a success. Enjoy the Podcast and contact Tanya directly for access to her recently published books, she kindly gives her details at the end of the Podcast. 
1:02:31
April 5, 2019
Episode Three: Adam Wiser - MD of Ascenda Technology Group
Adam Wiser is the Managing Director of Ascenda Technology Group - a world leader in the creation of the most effective and user-friendly software business tools. Ascenda had founded and operates world-leading digital platforms such as MindAtlas, TicBox, Storetaskr, Sponsa.me, Eventucate, RetailPro and Total Audit, platforms used by some of the world's largest companies.  Adam started his career as an Intern at the company he now owns MindAtlas.  We speak about his journey from being a sales person working for someone to being the MD of the same company and having to build pretty much from scratch.  In this episode we speak about sales leadership, the struggles Adam faces as an MD, business development and mindset. 
37:54
March 28, 2019
Episode Two: Colin Laird - Director of Sales APAC at Brightflag
Colin started his career as a technical Analyst before progressing naturally in to, pre-sales and then pure sales. Spending 15 and half years at Oracle, Colin now works as a Director of Sales for a company called BrightFlag who have recently launched into the APAC market, Colin is the driving force of that and now growing his own team from their office in Sydney.  In this episode we speak about how he structures his day, generates new business, the strategies he puts in place and most importantly how he establishes and maintains the right mindset to keep himself moving forward.  This is a fantastic episode that I thoroughly enjoyed! 
37:18
March 22, 2019
Episode One: Sally McKenna | Sales Director at HROnboard
Episode one: We have Sally McKenna who is the Sales Director at HROnboard. Sally has a fascinating background. Starting her career in retail management moving into Marketing and then Sales. Sally is now the Sales Director of HROnboard, a company based in Melbourne that offers a mobile first on-boarding engagement app. Having taken the business through growth Sally gives us her knowledge around the strategy she used when she first started, when she felt the time was right to bring on extra headcount, her thoughts on mindset and how to maintain the right mindset plus much more!  
45:32
March 15, 2019
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