Skip to main content
The True Sales & Leadership Podcast

The True Sales & Leadership Podcast

By Verum Associates Pty Ltd

The True Sales & Leadership Podcast is for Sales Professionals & Leaders to gain first-hand knowledge from Heads of Sales, Directors, Owners, Founders, Sales Trainers, Coaches & Thought Leaders about what it takes to be successful. I will be finding out their thoughts on how to be a successful leader or sales professional, best practices & strategies they would recommend and drawing from their years of knowledge & experience. My aim is to gain at least one piece value for my audience from each episode. I hope you enjoy!
Available on
Apple Podcasts Logo
Google Podcasts Logo
Overcast Logo
Pocket Casts Logo
RadioPublic Logo
Spotify Logo
Currently playing episode

Episode Eighteen: Ryan Tuckwood | Co-founder of ISR Training

The True Sales & Leadership PodcastJul 19, 2019

00:00
41:32
Episode Nineteen: Celeste Halliday | Speaker, Trainer, Facilitator and Mentor

Episode Nineteen: Celeste Halliday | Speaker, Trainer, Facilitator and Mentor

I am excited to introduce Celeste Halliday for this weeks episode.  Celeste is at the very top of her game! We speak about her journey from studying business & marketing and working within the advertise space, being in charge of a team and very large marketing budgets to moving into change management & recruitment, becoming a qualified psychotherapist to now owning her own Leadership Coaching business where she get's to work with large brands like Google, LinkedIn and Guardian Media Australia. During this episode we get Celeste's take on leadership, culture, recommended programmes and thought leaders to follow plus much more..  https://www.celestehalliday.com/about 
Jul 26, 201939:02
Episode Eighteen: Ryan Tuckwood | Co-founder of ISR Training

Episode Eighteen: Ryan Tuckwood | Co-founder of ISR Training

I am excited to announce this weeks guest Ryan Tuckwood who is the Co-founder of a highly successful sales training business ISR Training.

Ryan has an extraordinary story that he shares with us. From starting his journey as an Engineer in England to deciding to move to the Gold Coast in Australia in search of a better life for himself, where he landed a call centre job. From his own admittance Ryan didn't take to sales as quickly as he would've liked and in a league of 21 staff he was sat at number 21 in the first three months of joining and on the verge of moving back to England,  it was his now business partner who asked him to carry out 60 days of intense sales research and through shear grit, determination and just a genuine hunger to learn Ryan turned his position around from 21 to number 1 and eventually becoming Sales Manager of the same business. 

Ryan & Jack were successful on Shark Tank Australia in 2018 gaining investors from the tank and winners of young entrepreneurs in 2017. 

Ryan successfully owns ISR Training, a multi-award winning sales training organisation based in the Gold Coast where they help business owners, entrepreneurs and sales professionals increase revenue through ethical sales training delivered through their innovative SWISH training academy, classroom style boot camps and face to face high-intensity impact sessions.

 I hope you enjoy!

Jul 19, 201941:32
Episode Seventeen: Sonia McDonald | Leadership Coach, Keynote Speaker, Author, CEO & Founder
Jul 12, 201929:34
Episode Ten: Daniel Bartels | RVP Sales ANZ at FinancialForce
Jul 09, 201934:16
Episode Sixteen: Andrew Hewison | MD at Hewsion Private Wealth
Jul 04, 201901:04:23
Episode Fifteen: Ben Ford | Head of Sales at Yodlee
Jun 28, 201948:18
Episode Fourteen: Sarah Kerr | Founding Partner & Customer Leadership Consultant at The Customer Agency
Jun 21, 201943:42
Episode Thirteen: Jeremy Pearce | Owner of Mastermind Sales Initiative & Sales Trainer

Episode Thirteen: Jeremy Pearce | Owner of Mastermind Sales Initiative & Sales Trainer

In this episode I speak with Jeremy Pearce. Jeremy started his career as an Accountant before moving in to Sales, not the typical route that you tend to find with many sales professionals. Over the years Jeremy has honed in on his sales skills and progressed from being the person selling in to a sales trainer and coach working with organisations to get the very best out of their sales teams. 

During this episode we speak about Jeremy's approach to coaching, his thoughts on cold calling, business generation tactics plus much more. 

(Unfortunately, we have had sound quality issues with this episode). 

Jun 14, 201951:02
Episode Twelve: Jennifer Fein | Founder of YouLive to Travel

Episode Twelve: Jennifer Fein | Founder of YouLive to Travel

Jennifer is the Founder of YouLive to Travel.  YouLivetoTravel is a platform for creators of group travel experiences. 

During this episode we speak about Jennifer's journey from starting out as a web developer, working in the corporate world, taking time out for adventures to eventually her creation of YouLi. We speak about how she created the idea of YouLi, why she decided to take a year out of the business world, when she discovered she was an entrepreneur, also how and why she wrote a book about becoming an Entrepreneur plus much more. 

As you will hear throughout this episode Jennifer is a genuine person who truly cares about the industry she works in. 

Jennifer is also a Co-Author of "Ready to Launch?: Becoming an Entrepreneur in Australia": you can order here http://a.co/8F3KaXm 

Jun 07, 201939:44
Episode Eleven: Geoff Craig | Head of Customer Success at YouLive to Travel

Episode Eleven: Geoff Craig | Head of Customer Success at YouLive to Travel

I am really happy to announce this weeks episode with Geoff Craig. 

Geoff is Head of Customer Success for a growing start-up organisation YouLive to Travel. I was keen to speak with Geoff as he has a solid sales background and moved from a large corporate environment to a start-up which in itself has many differences and challenges that Geoff openly shares. 

During this episode we speak about Geoff's journey from completing a marketing degree, then moving into sales, working for a large corporate organisation before deciding to join a start-up business where he is now thriving. We speak about the approach he takes, adapting to a start up environment and how using video opened up opportunities for discussion when prospecting.

Geoff openly speaks about how and why he chose his own happiness above working in a role he disliked, I think this will resonate with a lot of the audience and hopefully you get great value from this episode.

Next week I am joined by Jennifer Fein, the Founder of YouLive to Travel. 




May 31, 201949:23
The Best of the First Ten Episodes

The Best of the First Ten Episodes

This is episode includes the best clips of the first ten episodes. 

Thank you to Sally McKenna, Adam Wiser, Alison Walker, Colin Laird, Tanya Gray, Graham Elliott, James Della-Porta, Daniel Bartels, Tim Palmer and Noah Cohen.  

May 24, 201959:35
Episode Nine: James Della Porta | Regional Sales Director at ELMO Cloud HR & Payroll

Episode Nine: James Della Porta | Regional Sales Director at ELMO Cloud HR & Payroll

This week I am excited to be joined by James Della-Porta, a Regional Sales Director for a company called Elmo Cloud. I have been following James for some time on LinkedIn and he is a genuine person who has a true passion for leadership, culture and his overall attitude towards success really stands out for me. 

During this episode we speak about James’ thoughts on Leadership, hiring for a successful sales team whilst building the right culture, what he looks for when hiring, building a personal brand, the results he has seen from his own personal brand and story telling when delivering content. 

May 10, 201948:08
Episode Eight: Graham Elliott - Sales Trainer & Coach

Episode Eight: Graham Elliott - Sales Trainer & Coach

This week I am joined by Graham Elliot who is a Sales Trainer & Coach. Having started his career in sales, due to grahams success and natural ability as a leader he progressed in to management before finding his passion for training and coaching. 

Graham has a wealth of knowledge around sales, leadership and coaching. In this episode we speak about how Graham turned an under-performer to being one of the company’s top sales professionals, his thoughts on what makes a good leader, cold calling plus much more. 

May 03, 201950:40
Episode Seven: Tim Palmer | Sales Director at Instaclustr

Episode Seven: Tim Palmer | Sales Director at Instaclustr

This week I am joined by Tim Palmer who is the Sales Director for a company called Instaclustr. Tim has a solid background from starting his career on a graduate programme within service delivery at a company called Rackspace. Here is where he earnt his stripes and naturally progressed in to sales.
Tim now heads up the Asia Pacific market for Instaclustr he tells me about his journey from starting the grad programme within a larger organisation to moving to Instaclustr, a fast-growing smaller business, that were relatively new to the market, where he was the first sales person to join. We talk all things sales and Tim gives an incredible amount of value throughout this episode for anyone working with in the sales industry at any level.
Apr 26, 201944:25
Episode Six: Noah Cohen | Sales Trainer & Coach

Episode Six: Noah Cohen | Sales Trainer & Coach

I am excited to announce this week’s guest Noah Cohen. He is a successful Sales Trainer & Coach and someone who is highly passionate about sales. Noah came to Australia as a refugee 20 years ago and couldn’t speak English. Even at such a young age Noah decided to take himself out of his comfort zone by taking a telephone-based opportunity in a pizza shop to improve his speaking skills, it was from here where his passion for sales began.  Moving forward to present time Noah is now a highly successful sales trainer helping organisations increase their sales performance and most importantly increasing revenue. We speak all things sales as well how Noah helped an organisation increase their sales by 7% which equated to an increase in revenue of $840k in just four months.  You can sign up to Noah's weekly Sales News Letter here: 
Apr 24, 201945:60
Episode Five: Alison Walker | Sales & Marketing Director at BlueScale

Episode Five: Alison Walker | Sales & Marketing Director at BlueScale

I am excited to be joined by Alison Walker who is the Sales & Marketing Director for a company called BlueScale. Alison has a fantastic background, as you'll hear Alison is from Scotland and initially only visiting New Zealand for the Rugby World Cup and not returning home, she has since carved a successful career here in Sydney Australia.  Alison tells her story of working in the corporate world, taking 6-7 months out to re-evaluate before joining BlueScale where she was the first sales person to join the business. We speak about business generation, challenges of being the first sales person, mindset plus much more. 

Apr 12, 201946:13
Episode Four: Tanya Gray | Sales Growth Specialist, Sales Trainer, Sales Coach, Keynote Speaker & Author

Episode Four: Tanya Gray | Sales Growth Specialist, Sales Trainer, Sales Coach, Keynote Speaker & Author

 I am really excited to introduce Tanya Gray who is a Sales Growth Specialist, Coach, Trainer, Keynote Speaker and Author. 

We speak in great detail on Sales strategies, the habits of top performers, linking marketing with sales and much more. 

It’s clear to hear why Tanya Gray is a success. Enjoy the Podcast and contact Tanya directly for access to her recently published books, she kindly gives her details at the end of the Podcast. 

Apr 05, 201901:02:32
Episode Three: Adam Wiser - MD of Ascenda Technology Group

Episode Three: Adam Wiser - MD of Ascenda Technology Group

Adam Wiser is the Managing Director of Ascenda Technology Group - a world leader in the creation of the most effective and user-friendly software business tools. Ascenda had founded and operates world-leading digital platforms such as MindAtlas, TicBox, Storetaskr, Sponsa.me, Eventucate, RetailPro and Total Audit, platforms used by some of the world's largest companies. 

Adam started his career as an Intern at the company he now owns MindAtlas.  We speak about his journey from being a sales person working for someone to being the MD of the same company and having to build pretty much from scratch. 

In this episode we speak about sales leadership, the struggles Adam faces as an MD, business development and mindset. 

Mar 28, 201937:54
Episode Two: Colin Laird - Director of Sales APAC at Brightflag

Episode Two: Colin Laird - Director of Sales APAC at Brightflag

Colin started his career as a technical Analyst before progressing naturally in to, pre-sales and then pure sales. Spending 15 and half years at Oracle, Colin now works as a Director of Sales for a company called BrightFlag who have recently launched into the APAC market, Colin is the driving force of that and now growing his own team from their office in Sydney. 

In this episode we speak about how he structures his day, generates new business, the strategies he puts in place and most importantly how he establishes and maintains the right mindset to keep himself moving forward. 

This is a fantastic episode that I thoroughly enjoyed! 

Mar 22, 201937:19
Episode One: Sally McKenna | Sales Director at HROnboard

Episode One: Sally McKenna | Sales Director at HROnboard

Episode one: We have Sally McKenna who is the Sales Director at HROnboard.

Sally has a fascinating background. Starting her career in retail management moving into Marketing and then Sales. Sally is now the Sales Director of HROnboard, a company based in Melbourne that offers a mobile first on-boarding engagement app. Having taken the business through growth Sally gives us her knowledge around the strategy she used when she first started, when she felt the time was right to bring on extra headcount, her thoughts on mindset and how to maintain the right mindset plus much more!  

Mar 15, 201945:33