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The Watch Files

The Watch Files

By The Watch Files
These are The Watch Files, where we tell the stories of the events that changed the horology industry. Featuring Serge Maillard of Europa Star and Stephen Foskett of Grail Watch.
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03 El Primero and the Birth, Death, and Resurrection of Zenith
On January 10, 1969, Zenith and Movado announced the world's most advanced watch movement. Called El Primero, it was the world's first automatic chronograph and represented the best in mechanical watchmaking. But Zenith was sold to an unrelated American company of the same name just two years later, and was forced to cease production of mechanical watches and focus on quartz. This is the story of the watchmaker who saved the El Primero movement, the Swiss industrialist who saved Zenith, and the rising star that re-ignited watchmaking in Le Locle and beyond. Join Serge Maillard, Publisher & CEO of Europa Star, and Stephen Foskett, Publisher of Grail Watch, as we tell the stories of the events that changed the horology industry. More Information: The Fall and Rise of Zenith: 1969-1988, Grail Watch The Watchmaker Who Saved Zenith From Oblivion, Europa Star Le Retour du Tic-Tac, RTS
51:25
March 5, 2021
02 The Thin Watch War: Delirium and the Swatch
On January 12, 1979, the Swiss watch industry announced the thinnest watch ever made: The Delirium, developed and produced by Ebauches SA for Concord, Eterna, and Longines. It was just 1.98 mm thick and wasn’t a big seller, but it accomplished something more important: The Delirium proved that the Swiss were innovating like the Japanese and would stand their ground in the quartz market. And the novel design of the Delirium, which embedded the movement into the case back, laid the foundation for another critical announcement four years later, the Swatch. Join Serge Maillard, Publisher & CEO of Europa Star, and Stephen Foskett, Publisher of Grail Watch, as we tell the stories of the events that changed the horology industry. More Information: The Thin Watch War | The Watch Files: January 12, 1979, Grail Watch The Battle to Build the Thinnest Watch, New York Times, February 22, 1979 A New World Record Set by ETA S.A. of Granges, Europa Star 119, 1980
42:10
February 26, 2021
01 The Day Gérald Genta Challenged the Watch Industry
On November 7, 1984, the watch industry was stunned as famed jewellery designer Gerald Genta unveiled a line of fine watches styled with Mickey Mouse, the Pink Panther, and Popeye. The industry had never before mixed pop culture with haute horology, and the outcry forced Genta to abandon Montres et Bijoux. Was it really so bad? Shouldn't they have known this would happen? Join Serge Maillard, Publisher & CEO of Europa Star, and Stephen Foskett, Publisher of Grail Watch, as we tell the stories of the events that changed the horology industry. More Information: The Watch Show That Should Inspire the Future Geneva Show, Europa Star, April 2020 1984: When Gérald Genta Challenged the Watchmaking Establishment, Europa Star, April 2020 The Day Gérald Genta Challenged the Watch Industry | The Watch Files: November 7, 1984, Grail Watch, February 2021
33:25
February 16, 2021