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The Z-X Spectrum

The Z-X Spectrum

By Lizzie Hodgson & Brandon Relph

The Z-X Spectrum brings youth marketing thought leader Brandon Relph (Generation Z) and speaker, and consultant, Lizzie Hodgson (Generation X) together as they take an intergenerational view of the impact of tech and digital on work, education… and life.

Produced by studiobe.co.uk
Royalty Free Music: www.soundotcom.com
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Currently playing episode

TikTok Boom: The Power of Short Videos

The Z-X SpectrumJul 08, 2021

00:00
57:27
TikTok Boom: The Power of Short Videos

TikTok Boom: The Power of Short Videos

In this Season Finale,  Brandon and Lizzie are joined by journalist and writer Chris Stokel-Walker. They discuss his upcoming book TikTok Boom - and reflect on the reach and influence of the platform, the Chinese government, and algorithms.  

Learn more about Chris: stokel-walker.co.uk and @stokel  

Learn more about Brandon Relph: www.brandonrelph.com 

Learn more about Lizzie Hodgson: www.lizziehodgson.com

Jul 08, 202157:27
How To Train Your Algorithm: The Future of Broadcast Production and Media.
Jul 01, 202145:49
Dressed to thrill: The Power of Ethical Fashion

Dressed to thrill: The Power of Ethical Fashion

Katy Woodrow Hill is currently the Head of Brand at Depop.  

Depop is the fashion marketplace app where the next generation come to discover unique items. With a global community buying, selling and connecting to make fashion more inclusive, diverse and less wasteful, Depop is on a mission to transform fashion.  

Prior to joining Depop last year she was a partner at creative youth agency Livity where she took the company to new highs. Throughout her career, Katy has always been at the forefront of social media and understanding young audiences, working with some of the largest most recognisable brands in the world.  

For more info see: www.depop.com 

 Katy Woodrow Hill: @woodrowhill (Twitter, Instagram etc)  

Brandon Relph: www.brandonrelph.com / @brandonrelph (Twitter, Instagram etc)  

Lizzie Hodgson: www.Lizzie hodgson.com / @lhdgsn (Twitter)

Jun 24, 202142:05
Food for thought: The changing face of the hospitality industry

Food for thought: The changing face of the hospitality industry

Food for thought: The changing face of the hospitality industry  

In this episode, we chat with Mark McColloch to explore the impact the pandemic has had on the hospitality industry, whether apps are changing the way we socialise and eat, and the undervalued power of social for marketing. 

 About Mark: Mark is currently a virtual CMO for the Hospitality and Leisure sector.  Prior to this he was the CEO of a Multi-Award winning Food & Drink Creative Agency after a career spanning the likes of Pret A Manger, Yo Sushi and lastminute.com amongst others.  

What he doesn’t know about marketing in this sector, isn’t worth knowing!  

Learn more about Mark McColloch: @Supersonic_Inc 

 Learn more about Brandon Relph: www.brandonrelph.com

 Learn more about Lizzie Hodgson: www.lizziehodgson.com

Jun 17, 202147:58
"Down The Rabbit Hole with Conspiracy Theories"

"Down The Rabbit Hole with Conspiracy Theories"

In this episode, we are joined by Dr. Jenny Rice (Associate Professor of Writing, Rhetoric, and Digital Studies at the University of Kentucky) to explore what we would call conspiracy theories - so a belief that some covert but influential organization is responsible for an unexplained event. And there are plenty to chose from - Sandy Hook, QAnon, Moon landings, even Covid-19 - to some these are all elaborate hoaxes.  Jenny is an expert in ‘conspiracy narratives’ - which we’ll dig into in the podcast.  

Her book - Awful Archives: Conspiracy Theory, Rhetoric, and Acts of Evidence - looks at these topics, particularly the role evidence - or bad evidence - and how it plays out in the fringes of public discourse—pseudo-science, the paranormal, conspiracy theories about 9/11, the moon landing, UFO sightings, and Obama’s birth record. These are all topics of conspiracy theories that millions across the world really believe in.  

In this episode we explore:  • What is a conspiracy theory, or conspiracy narrative? • Where do they originate from - what’s the earliest record you know of? • Why has here been what appears to be an explosion of conspiracy theories into mainstream society over the past few years? • Why are you so interested in conspiracy narratives? • From COVID-19 deniers and QAnon to Sandy Hook and 911, what are the conditions that have allowed these once fringe ideas to flourish? • Is there any one reason - or is it a perfect storm powered by social media, political unrest and global uncertainty? • What risks do these ideas pose to society? • How can we best navigate a conversation with someone who might believe in conspiracy theories in real-life or online? 

 Learn more about Dr Jenny Rice: @jennyrice  

Learn more about Brandon Relph: www.brandonrelph.com 

Learn more about Lizzie Hodgson: www.lizziehodgson.com

Jun 10, 202152:48
The Rise Of The Planet Z: How Young People Are Changing Things Forever
Nov 05, 201942:56
"Blue Peter Is A Safe Space And Positivity In The World"
Oct 15, 201931:55
"Who Wouldn't Apply For A Job Where You Get To Sign The Nation's Banknotes?"

"Who Wouldn't Apply For A Job Where You Get To Sign The Nation's Banknotes?"

In this episode of The Z-X Spectrum, we sit down with Sarah John, Chief cashier of the Bank of England.

Hot off the heels of our interview with Meri Williams, Chief Technology Officer at Monzo, the online bank (you can hear that episode here) Sarah spoke to us about the future of cash - and the important role she believes it has in society, and in central banking. 

We explored the impact of going cashless to vulnerable groups - older people and those on low incomes especially - and whether cash will ever become a thing of the past.

We also discussed how we educate children and young people about the value of money. Should cash continue to be a viable option in society?

A shorter than usual interview - we were so lucky to get some time at the Bank of England with Sarah who is exceptionally busy - but one that packed a lot in! So hope you enjoy it.

More about Bank of England: www.bankofengland.co.uk


Sep 24, 201920:10
MONZO BANK: "Our Intent Is To Make Money Work For Everyone"
Sep 18, 201954:27
Kids Taking A Stand: Live Recording at The Children's Media Conference

Kids Taking A Stand: Live Recording at The Children's Media Conference

In this episode we took to the stage to record a special edition of The ZX Spectrum at The Children’s Media Conference 2019 in Sheffield. We were joined by four hugely inspirational young people as panelists, each of them an activist in some shape or form.

How are young people and the media responding to a new sense of purpose and action amongst the young? How can media organisations build activism into the content they are creating int his rapidly changing landscape? Should they be responding to the changing landscape?

In the session (edited for the podcast) called “Kids Taking A Stand”, the panelists covered a range of topics, including:

- What is activism, and why does it matter?
- How young people are responding with a new sense of purpose and of activism to issues and problems they are inheriting
- If activism has a stigma in the mainstream media, and how working with young people can help change in that perception
- We also discussed wider issues around visibility of diverse young people in front of and behind the scenes in media - including young people from working class backgrounds.

Our panellists were:

  • Alvin Owusu-Fordwuo: As well as being a university student and an intern at Google Android Marketing, Alvin also run a social enterprise, called the advantage group. It’s aim is to transform the lives young people from underrepresented groups.
  • Ella Meek is a 13-year-old plastic waste activist and campaigner for her charity, Kids Against Plastic. She’s also presenter of Sky Kids programme called FYI.
  • Dan Lawes is founder and CEO of Youth Politics UK, a national organisation with the main aim of giving young people the skills to bring about positive social change.
  • Noga Levey Rapoport is an environmental campaigner and an active member of the UK student climate network. 

For Brandon and I, it reinforced our belief that we need to include diverse young people in many more discussions and ideas, especially as it is they who are going to have to deal with the consequences of the decisions taken by older generations.

The Children’s Media Conference is the only gathering in the UK for everyone involved in developing, producing and distributing content to kids and young people, and we’re really grateful to the organisers for giving Brandon and myself the opportunity to bring The Z-X Spectrum to this major event. 

Sep 10, 201956:29
"Maths Has To Be Part Of The Climate Crisis Answer"
Sep 03, 201945:36
"Machines are going to replace us in increasing numbers of tasks..."

"Machines are going to replace us in increasing numbers of tasks..."

In this episode we’re joined by Calum Chace - a columnist, is an author and speaker on artificial intelligence. 

His books - ”The Economic Singularity" addresses the coming wave of cognitive automation; ”Surviving AI" looks further ahead to the arrival of strong AI, (aka human-level AI, or artificial general intelligence) which will lead to superintelligence.

Unsurprisingly, we cover some BIG topics: AI, work, capitalism, machines… future of humanity.


Conversations cover:


  • The Economic Singularity: The moment in the future when we need a different firm of economic structure because machines render almost all humans unemployable.


  • How the world of jobs is going to change, increasingly quickly: Machines are going to replace humans in increasing numbers of tasks and jobs, so we’re going to have to change what jobs or tasks we do multiple times over our lifetime. This means retraining and re-skilling more and more profoundly.


  • The need to widen the AI and work conversation to wider society.


  • Why we must stop comparing the impact of AI and machine learning to the Industrial Revolution: Changes will be far more seismic.


  • Universal Basic Income: Calum shares his thoughts on why he’s not in favour of it. Instead we make the costs of everything really cheap... aka the Abundance Economy.


  • AI, equality and social cohesion: How will we know if AI has resulted in good or bad outcomes on society… and who say’s what’s good or bad?


LISTEN. RATE. SHARE. Thank you!



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May 28, 201950:10
"Where Do We See The Connections Between Data And Care In Childhood?"

"Where Do We See The Connections Between Data And Care In Childhood?"

A fascinating chat with Liam Berriman, Lecturer in Childhood and Youth Studies (Social Work and Social Care) at University of Sussex. About Liam:  A sociologist by training, Liam completed a BA in History and Sociology and an MA in Social Research, at Goldsmiths, UoL. During his Masters he carried out research on how working class parents negotiate children's internet access. In 2015 he was appointed as a Research Lecturer in Digital Humanities & Social Science in the Sussex Humanities Lab, working on collaborative projects around digital culture, archives, computational ethnography, toys and the history of computing.  An Associate of the Sussex Humanities Lab, he supports the Digital Lives and Memories strand. In 2018 he was appointed Lecturer in Childhood and Youth Studies in the Department of Social Work & Social Care, primarily contributing to the MA Childhood and Youth Studies and BA Childhood and Youth programmes and co-leading an elective on the 'Everyday Digital'.      In this episode we explore the following: - Impact of gaming on the shape and feel of wider tech - and nostalgia that it brings. - The self-identification online by young people. - How burden of responsibility around tech is wrongly put on shoulders of young people, not the tech orgs. - Whether gov policy can keep up with pace of change in tech - particularly when online and digital structures are becoming part and parcel of everyday life, driven by private companies.  - What’s happening with data around children and young people: where do we see connections between data and care of children? - Children in the social care system: New machine learning to attempt to predict young people who might be at risk… a bit like Minority Report. Learn more about Liams work: https://www.researchgate.net/profile/Liam_Berriman University of Sussex: http://www.sussex.ac.uk/profiles/331243  Publication: Researching Everyday Childhoods Time, Technology and Documentation in a Digital Age: https://www.bloomsburycollections.com/book/researching-everyday-childhoods-time-technology-and-documentation-in-a-digital-age/ Everyday Childhoods blog: http://blogs.sussex.ac.uk/everydaychildhoods/ Online Harms White Paper: https://www.gov.uk/government/consultations/online-harms-white-paper Liam's Twitter: https://twitter.com/liamberriman ------ Lizzie Hodgson's Twitter: https://twitter.com/lhdgsn Lizzie Hodgson's LinkedIn: https://www.linkedin.com/in/lizziehodgson/ Lizzie's site: https://lizziehodgson.com  Brandon Relph's LinkedIn: https://www.linkedin.com/in/brandonrelph/ Brandon's site: https://www.brandonrelph.com/  

May 17, 201901:02:25
EU Article 13 & Copyright: A Step Forward Or Step Too Far?
Apr 12, 201944:40
"We'll See With Bitcoin The True Validation Of 1-2-1 Communication"

"We'll See With Bitcoin The True Validation Of 1-2-1 Communication"

In this episode we chat with Mark Ash, the hugely interesting and inspiring CEO of Pure360, an email marketing platform based in Brighton, UK. 


About Mark:
With 20 years experience in the digital marketing sector, Mark has a rounded understanding of all things digital. He started his career in the hey-day of digital advertising at DoubleClick in 1999, developing his expertise in display advertising, web analytics and email marketing, working with a variety of clients such as P&G, Dell, Nokia and Sainsbury’s amongst many others.


In this episode we explore the following:

- With so many marketing channels available, how email marketing stays relevant to build brand loyalty.

- The changing landscape: in the future all transactions will be conducted from the body of an email. AKA: the email becomes the web browser.

- Democratisation of consumer data.

- How Bitcoin and AI - when used correctly - will bring true validation of 1-2-1 communication.

- Company values: a delicate balance - authenticity, creativity, emotional intelligence and adaptability is key.

- What a company like Pure360 is doing to prepare for Generation Z - from personalisation to on-boarding at the company itself.

- Why curiosity and being open to learn new things is so relevant today’s ‘jigsaw’ workplace: continuous learning.

- Why a progressive, inclusive culture matters in a company, and how, as CEO, Mark ensures he and his colleagues get it right.

- The role of empathy and purpose in work.


Learn more about Pure360:
https://www.pure360.com/ 


Follow Pure360 Twitter: https://twitter.com/pure360


Find Mark on LinkedIn: https://www.linkedin.com/in/mark-ash-355b531/

———

Follow Lizzie Hodgson on Twitter: https://twitter.com/lhdgsn 

Find Lizzie Hodgson on LinkedIn: https://www.linkedin.com/in/lizziehodgson/ 


Read more about Lizzie: https://lizziehodgson.com 

———

Find Brandon Relph on LinkedIn: https://www.linkedin.com/in/brandonrelph/ 

Read more about Brandon: https://www.brandonrelph.com/


Mar 28, 201941:55
Deconstructing our TEDx talks
Mar 21, 201944:20
IWD 2019: Progress Has Been Made. More Has To Come.

IWD 2019: Progress Has Been Made. More Has To Come.

Mar 08, 201944:30
Artificial Intelligence And The Future Of Work

Artificial Intelligence And The Future Of Work

 In this episode of The Z-X Spectrum, we consider this BIG question: Do you think 2045 could be one long gap year?

Focus: The podcast covers issues like Universal Basic Income, purpose, education, government and equality. 

About: It is a recording of a special ThinkNation and Economic Singularity Club event where we explored Artificial Intelligence and the future of work. 


The event was a collaboration between Calum Chace and Ed Charvet from the ESC and supported by ThinkNation. Calum is a columnist, author and speaker on artificial intelligence. Ed is Chief Strategy Officer at Logicalis. He also chaired the discussion.


The panel discussion was made up of young people - including Brandon from this podcast - and industry thought leaders. 


The focus of the discussion and subsequent audience workshops was to explore the possibility that by 2045, machines will have become so capable that they will have replaced humans in pretty much all of the work that we do now. If that does happen, what might the ripple effect be? What will the positives or negatives in this scenario? 


After the panel debate, members of the audience were divided into workgroups where they collaborated and considered their responses to the question: “Do you think 2045 could be one long gap year?” 


They developed a consensus within their group, and formulated a two-minute address, delivered by a representative or a few representatives of that group.


Panelists:


------ 


Lizzie Hodgson, co-presenter of The Z-X Spectrum and director of ThinkNation, designed and ran the workshop. 


Thanks to venue: The Conduit 

Mar 06, 201955:27
You Can’t Be What You Can’t See: Why Young Enterprise Matters.

You Can’t Be What You Can’t See: Why Young Enterprise Matters.

After a bit of a break, The Z-X Spectrum podcast is back where Co-host Brandon Relph and I explore tech, digital and intergenerational perspectives. 

In this episode we talk with two hugely inspirational women: Young Enterprise Deputy CEO Sharon Davies, and Tenner and Fiver Challenge Project Manager, Alison Collington

We discuss enterprise, work, future of education, young people, the intersection of technology and what skills we're going to need to thrive in an uncertain future. 


Learn more about Young Enterprise: https://www.young-enterprise.org.uk/

Tenner Challenge: https://www.tenner.org.uk/ 

Fiver Challenge: https://www.fiver.org.uk/ 

Follow Sharon Davies on Twitter: https://twitter.com/sdavies1971 

Follow Alison Collington on Twitter: https://twitter.com/tennerfiverye 

Find Sharon on LinkedIn: https://www.linkedin.com/in/sharon-davies-33152b20

Find Allison on LinkedIn: https://www.linkedin.com/in/alisoncollington 

———

Find Brandon Relph on LinkedIn: https://www.linkedin.com/in/brandonrelph/ 

Read more about Brandon: https://www.brandonrelph.com/ 

Follow Lizzie Hodgson on Twitter: https://twitter.com/lhdgsn 

Find Lizzie Hodgson on LinkedIn: https://www.linkedin.com/in/lizziehodgson/ 

Read more about Lizzie: https://lizziehodgson.com 

Feb 27, 201947:57
Brighton Pride, Big Companies and Brittany Spears.
Aug 17, 201835:57
Young People: Patience, Perspective, Perseverance.
Aug 03, 201856:57
Your Consumption Of Content Becomes A Premium.
Jul 19, 201829:10