The Real Estate Advantage

Real estate agent tips 2021 with Mary Pallin Real Estate coach.  

We cover: 

• Technology that helps agents the most Items real estate agents should be focused on doing in 2021 
• How important it is to learn and adapt  
• The importance of staying in contact with your sphere of influence regularly 
• 5 Real Estate Agent Tips 2021 

 More about Mary:  Mary Pallin got her start in Minnesota real estate.  But she wasn’t a “natural” –for 8 months - worked long hours, prospected like crazy, and earned NOTHING.  

Then everything changed.  She became a multi-million dollar producer, reaching the top 3% of her company, which had over 800 agents.  Mary credits this amazing turnabout to Floyd Wickman, whose training program helped her production grow over 300% each year.  

Years later, Mary joined the Floyd Wickman Team as a trainer and coach – and has earned the “Trainer of the Year” award – better known as “The Wickie”  more times than any other trainer.    But her biggest accomplishment is the number of lives she’s changed by teaching Floyd’s techniques.

In this video Mike Ferry provides some great information for new real estate agents as well as experienced real estate agents.

Here Mike Ferry answer questions like:

As a new agent entering the industry what things would you say they need to be doing to set themselves up for success?

What would you say are some of the best habits real estate agents should focus on daily, weekly, and monthly that help them grow their business in a consistent way?

What are the factors that are keeping the housing inventory so low?

How does a real estate agent strengthen their listing presentation so they can be more competitive in the market?

We also discuss Mike Ferry’s Ideas to become a stronger listing agent, and his online course ADAPT.

Check out his website to learn more: https://www.mikeferry.com/

HERE’S more about Mike Ferry:

Mike Ferry is the founder of The Mike Ferry Organization

and has been involved in sales and management for more than 46 years, earning an unmatched reputation for success built on a foundation of hard work, dedication to his personal goals, and an unwavering commitment to his clients and their success.

The Mike Ferry Organization is a multimillion-dollar company with tens of thousands of clients. His phenomenal natural ability to teach and mentor his original techniques has helped countless agents achieve and exceed their personal and business goals. The way he inspires all his clients – whether in their first or fiftieth year of Real Estate – to produce at high levels and apply the rules of business to their careers is legendary.

In this episode, we talk with Desiree Martinez on the benefits of the different types of social media platforms and their benefits to real estate agents. We also discuss a couple of her recent videos 9 Key Benefits of Using Social Media for Your Business (2021) and The COMPLETE Real Estate Agent's Live Streaming Guide (2021).

Desiree covers a recent video she published for real estate agents in regards to video creation and going live. We will also get into some topics around Instagram, Facebook, and other social media platforms and how real estate agents can take advantage of some of these avenues for marketing.

Subscribe to her channel here: https://www.youtube.com/c/MrsDesireeR...​

HERE’S more about Desiree Martinez:

Desiree Martinez is a YouTuber, Podcaster, speaker, and long-time & award-winning social media creative content creator. She has worked with hundreds of businesses and brands to help them grow their business with better content marketing. Desiree knows what it takes to help your business grow, build a community, and get leads through a very noisy news feed. She's a hot mess mom of two and a nerdy wife living in Arizona where there is always time for margaritas and pedicures.

Links to Desiree's videos mentioned in this interview:

9 Key Benefits of Using Social Media for Your Business (2021)

https://www.youtube.com/watch?v=34gnx...

Enjoy this conversation we had with Jared James Founder of Jared James Enterprises & Jarja media.

YOU WILL LEARN:

• Tactics to help you overcome the roller coaster ride of the real estate agent commission check
• How to overcome worry and not let it slow you down
• What you should be focused on as a real estate agent and the things you need to let go of
• The importance of technology in the real estate industry and the most important tools.

MENTIONED IN THIS EPISODE:

Book: Profit First by  Mike Michalowicz

We sat down with Kyle Seyboth CENTURY 21 The Seyboth Team. Learn how he went from a new agent to the #1 ranked real estate agent in the nation. What does he do daily? What is the prospecting process? How does he manage a personal work-life balance? 

He previously worked at Keller Williams as their top-selling agent before coming over to CENTURY 21. Listen in as he explains why he chose CENTURY 21 over every other brand.

Kyle also shares some tips to newer agents that are looking to grow their business. 

This conversation is jammed packed with helpful information for the real estate agent that wants to go to the next level.

#1 Agent Nationwide Wall Street Journal/Real Trends 2019

#1 Agent in Keller Williams Realty 2016, 2017, 2018, 2019

Top 10 Agent Nationwide Wall Street Journal/Real Trends 2018

Meet Kyle Seyboth:

Founder of The Seyboth Team, Kyle Seyboth is one of the most trusted and top-selling realtors in Rhode Island. He truly values the trust that his clients place in him and is committed to working hard for every home buyer and seller. His responsiveness to clients and expertise in the local residential and commercial real estate market has earned him the Top Realtor Nationwide for Keller Williams from 2016-2019 and Rhode Island Housing’s Realtor of the Year. He was also recognized as the 2019 #1 National Real Estate Producer by the Wall Street Journal/ Real Trends. In 2019, he sold over 500 units resulting in over 140 Million in sales. As a seasoned property investor as well, he is also sought by real estate investors looking to grow their portfolios in RI and MA.

We sit down with Bryon Ellington - CENTURY 21 Chief Development Officer to discuss his life and how he ended up becoming the Chief Development Officer for CENTURY 21 as well as the differences between other real estate franchise models and CENTURY 21. We discuss the meaning behind CENTURY 21’s Mission statement “Defy Mediocrity and Deliver Extraordinary Experiences” and what that means and how it has drastically changed the way we here at CENTURY 21 serve our customers. Bryon also provides great advice for the real estate agent that is new in this industry and what they should be focused on.

Meet Bryon Ellington:

Growing up as the son of a real estate agent, Bryon understands both the highs and lows of the industry and has made it his mission to ensure that Century 21 agents and brokers have all the resources they need to truly succeed and leave a legacy for their own families. As Chief Development Officer, Ellington works to advance the brand’s mission of transforming relationships with clients and customers from strictly transactional to experiential and elevate the process with a focus on training, consulting, and recruiting.

With a robust background in education and technology, Bryon previously served as Chief Operating Officer for Century 21 Real Estate as well as senior vice president of the Learning Center of Excellence, Realogy’s integrated learning institute, developing results-driving agent curriculums and growth-focused leadership programs for the company’s global network of brands.  Prior to that, he worked at Keller Williams where he led the national brand’s award-winning learning efforts for nearly 15 years.

Bryon received his bachelor’s degree and teaching certificate in secondary education from the University of Texas and an MBA in Entrepreneurship from the Acton School of Business in Austin. During his downtime, he enjoys spending time with his wife and four children and loves tapping into his creative side through woodworking.

We interview Rett Harmon Co-Owner of Century 21 Novus Realty and leads Rettro Group, the team that he formed in 2018.  We ask him about his company CENTURY 21 Novus Realty as well as his unique approach to creating a video that gets his team noticed. We also talk about how Real Estate Agents should market themselves based on their strengths in videos and not try and be like someone else.  

Who is Rett Harmon?  Rett Harmon is an author, community advocate, and contributor to the real estate industry. He is both an active agent and co-owner of Century 21 Novus Realty. Rett began selling real estate in 2001 while attending the UWG where he earned his B.B.A in Real Estate.  C21 Novus is currently growing with 47 agents, 12 staff, and over 600 properties under management. Rett actively lists and sells real estate, and leads Rettro Group, the team that he formed in 2018. Rett enjoys sharing relevant best practices through video, contributing to real estate publications, and speaking at industry events.  He is an Eagle Scout, has ownership in 9 companies, and is passionate about Reels for Easter Seals, a non-profit company Rett started in 2016 that raises money for local Easter Seals. Rett and his wife Jenn, stay on the go with their three children. His hobbies include hunting, fishing, boating, and spending time outdoors. I will add he is also an Amazon #1 bookseller for his contribution to the book “Secrets To Success From Leading Pros Winning Real Estate”

The U.S. Navy Seals have a saying:   "Get comfortable being uncomfortable." If you can be comfortable being uncomfortable, you'll be prepared to handle whatever situation comes along in your own life.  

There are things you want in life. Goals you want to reach. The only way to get there is by pushing yourself.  In this episode, we give you 6 steps to being uncomfortable so you become comfortable in pushing yourself to accomplish the goals in life you want to obtain.

I am currently reading one of Mark Given’s Trust Based Philosophy books called “Trust Based Leadership”. In one of the chapters, he talks about living life without regrets to be able to grow yourself and those around you. In this video, I share some of my own perspectives about regrets and how important it is to do things that your afraid of doing and the benefits of doing so.

If you struggle to get real estate buyer prospects to show up for your open houses then listen in as we discuss 11 ways you can drive buyers to your open houses.   

Open houses can be a great way to not only sell the property you have listed but it is a great tool to help get you more listings.  Listen in as Stephanie Todd (Broker Associate, Coach with CENTURY 21 Advantage Realty in Somerset, Kentucky) goes over her steps that brings results.

We interview Stephanie Todd Realtor, Coach, Broker Associate  CENTURY 21 Advantage Realty  

Listen in as we ask her questions about how she got started in real estate and ended up as one of the Coach’s for CENTURY 21 Advantage Realty. 

She also shares tips and strategies for real estate agents that are wanting to grow and for those that might be interested in getting a real estate license.  

Who is Stephanie Todd?  As a long-time resident of the  Somerset area, her husband and she knew they wanted to raise their family in this town that they love. She has been a licensed real estate agent since August 2013. She has served buyers and sellers in residential, farm, investments, and business opportunities. She is experienced with working with a variety of clients.  Whether you are looking for your first home, needing an upgrade, or looking to downsize She has helped clients navigate through it all. She is also an active member and director of Somerset-Lake Cumberland Realtors local association and is an active member of the One27 House of Prayer.  You can reach out to Stephanie Todd here: STodd@CENTURY21Advantage.com

In this episode, we go through the recent interview of Mike Miedler CEO of CENTURY 21 on CNBC’s Squawk Box talking about the real estate market in 2021.   

Nationally we are sitting on 2.5 Months Supply of Inventory. Generally, that’s at 6 months. 1.28M homes for sale. Major shifts in where people are buying.   Demand will come from Gen-Zers but also a lot will be Millennials. There are currently 90m Millennials.  We are seeing a generational shift in the market due to the large volume of first time home buyers.   There have been 105 straight months of year-over-year price gains. The median home price around the country is right around $311K according to NAR.   With the Interest rates, it’s still cheaper to buy a median-priced home and pay the mortgage than it is to rent.

We interview Johnny Knight REALTOR at CENTURY 21 Sterling Realty in West Virginia.

Johnny Knight finished his first full year 2019 ranked number 4 in the state of West Virginia for CENTURY 21. Closing 36 units and just under 7 million in volume. Fast forward to 2020 he sold 67 units and just under 14 million in volume. Recently awarded the 2020 Realtor Rookie of the year for his local board. And is currently ranked number 3 in the state.  He contributes his success to strong leadership and his ability to adapt to the circumstances put in front of him. He enjoys mentoring new agents since he’s still fairly new himself along with bringing value to everyone he comes in contact with.

We go over 3 items to help you set goals for your real estate business:  

1. Begin with time blocking 

2. Set S.M.A.R.T. Goals 

3. Post your goals in a highly visible location

We interview Donna Gregorich  Broker Associate / Coach / Company Partner with CENTURY 21 Advantage Realty - London Office.  Some things you will hear and learn in this interview:  Growth of an agent throughout a career in real estate. From Agent to property manager, to broker-owner, to coach and partner with CENTURY 21 Advantage Realty.  The value of taking care of yourself and good health.  How staying in contact with every prospect, client, and friend and relative is key to growing a successful real estate agent business.  The benefits of technology when used correctly.  How those you work with matter and how important a team is.  The importance of having a real estate agent.