The Bam Creative Podcast
By The Bam Creative Podcast
The Bam Creative PodcastMay 13, 2018
Tips to maintain your digital strategy during COVID-19
Stay connected and engaged with your customers by maintaining your digital presence, through your website and social media channels.
3 | Precision Cabinet Makers
On this episode of The Bombcast Show, we sit down and chat with Matt from Precision Cabinet Makers about his journey so far with us and the results we have helped him achieve in the time he has been with us.
2 | AGM Automation
On this episode of Bombcast (season 2 of The Bam Creative Show), we sat down with Tim from AGM Automation to discuss:
- Industry trends and changes
- The things that have given AGM a competitive advantage in terms of marketing at sales
- His experience with working with Bam Creative
- The results AGM Automation has achieved in the time they have been working with Bam Creative
2 | Keeling over Keanu
On this episode, we talk about the new/old Internet Boyfriend that is Keanu Reeves.
Here are just some of the recent Keanu articles we talked about:
- Just Keanu Reeves Telling A Crowd "You're All Breathtaking https://www.huffingtonpost.com.au/entry/keanu-reeves-breathtaking-e3_n_5cfe898fe4b0aab91c09b3d0
- Keanu Reeves has basically broken Twitter https://news.avclub.com/keanu-reeves-has-basically-broken-twitter-1835379401
- Randall Park’s Keanu Reeves Impression is Oscar Gold https://www.huffingtonpost.com.au/entry/randall-parks-keanu-reeves-impression_n_5cfe9b2ee4b04e90f1cd689e
- Keanu Reeves recording lines for Toy Story 4 https://www.youtube.com/watch?v=hJQgla8kLe4&feature=youtu.be
- Keanu Reeves is too Good for this World https://www.newyorker.com/culture/culture-desk/keanu-reeves-is-too-good-for-this-world
- What should Keanu Reeves do next? https://edition.cnn.com/2019/06/05/entertainment/keanu-reeves-moment/index.html
On top of this, we also discussed the turn of audiobooks and how readers have become listeners. https://www.smh.com.au/entertainment/books/the-boom-of-the-audiobook-readers-have-become-listeners-20190424-p51gpf.html
If you have any feedback, email at podcast@bam.com.au
1 | Burnout, Instagram Likes, AMP & Northface Controversy
On this episode of Bombcast, we talk about:
- The recent OpEd from the New York Times about the World Health Organizations recent classification of burnout as a syndrome: https://www.nytimes.com/2019/06/03/opinion/burnout-stress.html
- With the recent discussion of the removal of Instagram likes, what will happen to content? https://marketingland.com/what-will-happen-to-influencer-marketing-if-instagram-likes-go-away-261801
- Google Search supporting signed exchanges, replacing AMP URLs with actual site addresses: https://venturebeat.com/2019/04/16/google-amp-signed-exchanges/
- Northface's recent utilisation of Wikipedia's images by replacing location images with their own in a crafty marketing campaign: https://www.prweek.com/article/1586233/leo-burnetts-north-face-wiki-stunt-corporate-bully-stealing-candy
Feedback? Leave us a message or email podcast@bam.com.au
55 | It's ok to be misunderstood
One of the hardest things for us to come to the realisation with is that we are going to be misunderstood by other people. Every human on planet Earth at some stage of their lives has had the experience of looking dead into the eyes of another person they are interacting with and slowly realising that they simply don’t see or understand them the way they see and understand themselves, and the even sadder thing is, they probably never, ever will.
On this episode of The Bam Creative Show we sit down to talk about the internal effects of being misunderstood, why it's ok to be misunderstood and how it can be used as your greatest weapon to achieve great things.
54 | 5 Powerful Content Ideas for your Social Media
On this episode of the Bam Creative Show we talk about creating new, relative and valuable content for your social media platforms, especially if you’re using social media as a marketing tool for your business to:
- Gain the attention of prospective clients
- Growing brand awareness
- Making more sales
- Improving brand loyalty
- Establishing yourself as an authority
To know what social media content to create you have to be able to connect with your audience on a deep and human level, this will allow you to more effectively create shareable content.
Key takeaways
- Share your story
- Share what you know
- Become more human
- Do more videos
- Quality over quantity
53 | Tips for Creatives in 2019
On this episode of the Bam Creative Show, we're talking about the top tips for creatives in 2019 as well as the recent developments for both YouTube and Facebook to protect minors in video content shared on the platform.
Key takeaways
- Focus on the complete customer journey, particularly retention, and partner with an agency who can suggest new ways to monetise and structure your business
- Beat the competition to reach audiences in new forms of media
- Keep your creative relevant to the ‘moment’ that an individual encounters it - don’t just use the same ad creative across all channels
- Compare customer data from different sources, and use it to strike exactly the right message at exactly the right moment in the customer journey
52 | Not Another True Crime Podcast (Podcast Stats for 2018)
ABC has increasingly become invested in their podcasting department and their most recent survey offers a snapshot of how Australia engages with podcast content.
If you’re wondering whether or not to start a podcast, or how a podcast can be used for your content marketing strategy, this snapshot of podcast engagement in 2018 will help.
To read the full post, head over to our website: https://www.bam.com.au/blog/podcast/not-another-true-crime-podcast-podcast-stats-for-2018/
Let us know what you think by emailing us at podcast@bam.com.au.
51 | 4 Podcasting Mistakes to Avoid
Using ourselves as a lab rat has been an interesting way to experiment and find out about the highs and lows of content marketing for ourselves.
We’ve been podcasting for 18 months now and learned a lot along the way. We hope these 4 Podcasting Mistakes to Avoid will help you on your podcast journey:
- Not starting your podcast right now
- Failure to plan is a plan to fail
- Not distributing tasks amongst the team
- Podfading (podcasting inconsistently)
To read the full post, head over to our website: https://www.bam.com.au/blog/podcast/4-podcasting-mistakes-to-avoid/
Let us know what you think by emailing us at podcast@bam.com.au.
50 | 4 Important SEO Tips You Need to Know
A lot has changed over the years in the world of search engine optimisation (SEO). But regardless of all the constant changes though, certain fundamental SEO principles will always remain unchanged and are still as important to implement in your SEO strategy as ever.
With so many SEO different techniques and strategies available to us in this landscape, you would think things would become a lot easier, but on the flipside, it’s become almost impossible to figure out which SEO techniques and strategies to execute on to gain maximum results and which ones we can ignore with minimal side effects.
On this episode of The Bam Creative Show we discuss 4 important SEO tips that you need to know right now to generate better results for your business.
49 | How Human Connections at Work Can Make High- Stress Levels Manageable
The nature of the modern-day workscape has caused an increase in stress levels amongst workers to a very unhealthy level at a time when people are also struggling with increased isolation from their peers and loved ones. When you think about it and add up all the hours spent at work, dealing with work commitments, commuting to and from work and then doing even more work at home on our laptops, tablets and smartphones, more and more of us are committing more hours to work than we ever have before which is causing a massive wedge between ourselves and everything else we have outside of work.
While a lot of people are aware that they welcome way too much stress into their lives, they’re very likely to be unaware of how having too little to no connection with others is contributing to them burning out on the job and acting like a complete dead weight on their individual work performance and the performance of their company overall.48 | The State of Social Media 2019: Stat from the Hat edition
With the recent release of Buffer's The State of Social 2019 survey findings, the team decided to put a spin on reading the results and delved into a game of Stat from the Hat to bring you further insights.
These are a selection of the stats we talked about on this episode, but you can read the rest over on the Buffer website and of course, watch the video or listen to the episode for the full discussion.
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Which of the following channels does your business use currently?
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If you use messaging apps for marketing, which have you used?
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How often does your business publish video content?
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What factors are holding you back from creating more video content currently?
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How effective has paid social media advertising been for your business?
We also run through our recommendations for social media marketing in 2019.
Check out the show notes: https://www.bam.com.au/blog/podcast/the-state-of-social-media-2019-stat-from-the-hat-edition/
Or watch us on YouTube: https://www.youtube.com/watch?v=B2G4Q1WPBiA
47|What we Learnt From our 2018 Content Strategy
The end of 2018 marked a massive failure for us, and we love it. Why you ask? Not only did it prove to us how valuable Content Marketing is, but we can also prove it to YOU.
If you haven’t got a game plan for your Content Marketing Strategy for 2019, we hope this will encourage you to get things moving.
46 | 4 Ways to Make Your Content Marketing for Your Business Successful in 2019
On episode 46 of The Bam Creative Show we sit down and talk about the death of Daredevil, Instagram getting WhatsApp-style walkie-talkie voice messages and 4 Ways to make your content marketing for your business successful in 2019
45 | Inauthenticity on Instagram, Selfies with Stan Lee and Black Friday
Description: Instagram has noticed an increasing number of third-party apps which artificially grow audiences and they want to reduce this to encourage real experiences (But really, if it's not on Instagram, how real is it?) So starting the 19th Nov they will begin removing inauthentic likes, follows and comments from accounts that use third-party apps to boost their popularity with home built machines that will help identify these accounts
44|What does Gutenberg mean for the future of Wordpress?
Description: The new Gutenberg Editor, which is targeted to be included in WordPress 5.0, is dramatically meant to improve the editor experience within WordPress by adding beautiful, easy-to-use, dynamic content blocks to create content in.
In this episode we dive into the details about what the new editor could mean for the future of WordPress.
43 | Why you've got to do content marketing
An increasing number of marketing companies want to do more content marketing and it's easy to see why: since we've been doing it, we've achieved almost 58% increase in conversions.
In this episode, we run through the latest news and our year-to-year content marketing results.
Latest news
- 'Instagram used more than Snapchat' by US teens -
https://www.bbc.com/news/technology-45950635 - Max Brenner sale could go ahead despite receivers appointment - https://www.smh.com.au/business/companies/max-brenner-sale-could-go-ahead-despite-receivers-appointment-20181022-p50b6t.html
- Pixel 3 single camera surpasses other dual camera alternatives - https://www.youtube.com/watch?v=E67Klqw2H-E
Content marketing results
- Enquiry form goals increasing by 57.45%
- Phone goal increasing by 312.50%
- Web traffic remained consistent at 10.8k between both years
Listen to the episode to learn what contributed to the changes and the opportunities we've identified for the next 12 months.
Head to our website for more info.
Minisode 1 | 5 tips for creating the perfect homepage
Create the perfect homepage - we'll tell you how.
For more info, head to our website: www.bam.com.au/blog/podcast/5-tips-for-creating-the-perfect-home-page/
42 | RIP Google+, Pixel 3 & Protecting your baby tiger
- Pixel 3 and its awesome inbuilt call screening, which answers calls and figures out if it’s an unsolicited call, solving the issue of the telemarketer calling during dinner.
- The newest Opera Touch browser has built-in protection against crypto jacking.
- We covered the death of Google+, its impact on social media and how a data breach was the nail in the coffin for the struggling social media platform.
- Snapchat dropped to USD7 a share over the weekend, so it’s time to buy (says Josh).
- Protecting your baby tiger ideas - championing a product in a company that no one supports with the knowledge that it will change the course of the business.
Episode links
- Google Assistant will screen spam calls on the Pixel 3 - by Micah Singleton for The Verge, October 9, 2018.
- The breach that killed Google+ wasn’t a breach at all - by Russell Brandom for The Verge, October 9, 2018.
- When to Ask Forgiveness and Secretly Build a Product, Anyway - by Preston Smalley for Medium, September 18, 2018.
- Snap slides to a record low after announcing scripted shows - by Varada Bhat for Business Insider, October 10, 2018.
41 | Serious Siri Shortcuts
www.bam.com.au/blog/podcast/serious-siri-shortcuts/
40 | 7 Awesome SEO Tips You Can Try Right Now
We also talked about Elon Musk's recent appearance on the Joe Rogan show as well as Nike's latest campaign.
For more information on this episode, head to our website for the full show notes and resources: www.bam.com.au/blog/podcast/7-awesome-seo-tips-you-can-try-right-now/
39 | 6 Common Website Redesign Mistakes (and how to avoid them)
Make sure you read our list of 6 common website redesign mistakes and how to avoid them.
We’ve been in the website game for a while, and when it comes to website redesigns, we’ve heard and experienced it all
So, what are these mistakes and how can you avoid them, ensuring your new website is a success?
38 | How to create content to boost sales
Read the full show notes over on our website: www.bam.com.au/blog/podcast/how-to-create-content-to-boost-sales-38/
37 | How to grow Instagram followers
Read the full notes: www.bam.com.au/blog/podcast/how-to-grow-your-instagram-followers/
36 | Don't be evil
If you'd like to ask us about today's episode or anything else to do with digital marketing, content marketing, strategy or websites, you can reach us here: bam@bam.com.au or check out the full show notes: www.bam.com.au/blog/podcast/dont-be-evil-episode-36/
35 | Using Mailchimp for Facebook ads: yay or nay?
To read the full show notes, head to our website: www.bam.com.au/blog/podcast/using-mailchimp-for-facebook-ads-yay-or-nay-episode-35/
34 | 10 tips to inspire content ideas
Read the full notes on our website: www.bam.com.au/blog/podcast/10-tips-to-inspire-content-ideas-episode-34/
33 | Google’s new podcast strategy
For the full show notes, head to our website: www.bam.com.au/blog/podcast/googles-new-podcast-strategy-episode-33/
32 | The Snapchat chat: eCommerce, spectacles & Instagram
For the full show notes, head to our website: www.bam.com.au/blog/podcast/the-snapchat-chat-ecommerce-lenses-instagram-episode-32/
31 | Google My Business & Reputation Management
Head to our website for the full notes: www.bam.com.au/blog/podcast/google-my-business-reputation-management-episode-31/
29 | Google, Facebook, LinkedIn and Zombies - Oh my!
www.bam.com.au/blog/podcast/google-facebook-linkedin-and-zombies-oh-my-episode-29/
Enjoy!
28 | Email Marketing in 2018
www.bam.com.au/blog/podcast/email-marketing-in-2018-episode-28/
27 | Work life balance and how to de-stress
To view the full show notes from this episode, head to our website: www.bam.com.au/blog/podcast/the-worklife-balance-episode-27/
26 | How to choose the right CMS for your website
The full show notes will be available on our website: www.bam.com.au/blog/podcast/how-to-choose-the-right-cms-for-your-website-episode-26/
25 | Facebook Advertising in 2018
For more from this episode, head to our website: www.bam.com.au/blog/podcast/facebook-advertising-in-2018-episode-25/
24 | Our Most Popular Social Media Posts of 2017: Lessons Learned
For more on this episode, check out the episode post on our website: www.bam.com.au/blog/podcast/our-most-popular-social-media-posts-of-2017-lessons-learned-episode-24/
23 | The State of Social Media 2018: A discussion
On this episode, we’re discussing and exploring their key takeaways and ours in more detail and how they can be implemented in your 2018 social media marketing strategy.
The full show notes will be published on our website: www.bam.com.au/blog/podcast/the-state-of-social-media-2018-a-discussion-episode-23/
22 | Our 2018 Content Marketing Strategy
For the full notes on this episode, head to our website www.bam.com.au/blog/podcast/our-2018-content-marketing-strategy-episode-22/
21 | Startups & Star Wars
For the full notes on this episode, head to our website www.bam.com.au/blog/podcast/startups-star-wars-episode-xxi-21/
20 | Everybody wants to be Snapchat
You'll find the show notes over on our website: www.bam.com.au/blog/podcast/everybody-wants-to-be-snapchat-episode-20/
19 | Black Friday, Amazon Australia & YouTube for Kids
Richard discussed Amazon Australia and the possible problems that are plaguing the eCommerce giant on our shores.
The team also talked about different businesses and brands that have started a podcast, and the importance of voice.
Josh discussed a recent YouTube initiative to protect children and tweens.
18 | The future of voice and an important LinkedIn campaign
Read the full show notes here: www.bam.com.au/blog/podcast/the-future-of-voice-and-a-heartwarming-linkedin-campaign-episode-18/
17 | Snapchat changes, Facebook stories and LinkedIn Marketing
The full notes are up on the website: www.bam.com.au/blog/podcast/snapchat-changes-linkedin-content-marketing-episode-17/
As always, we want to hear from you. If you have any questions about today’s podcast, email us: podcast@bam.com.au or tweet us
16 | Facebook strategies, #280characters and can Snapchat be saved?
Find the full notes here: www.bam.com.au/blog/podcast/facebook-strategies-batman-and-can-snapchat-be-saved/
As always, we want to hear from you. If you have any questions about today’s podcast, email us: podcast@bam.com.au or tweet us
15 | Creating content for the buyer cycle
Find the full notes here: www.bam.com.au/blog/podcast/content-marketing-for-the-buyer-cycle
As always, we want to hear from you. If you have any questions about today’s podcast, email us: podcast@bam.com.au or tweet us
14 | Podcast tips for your business
Find the full notes here: www.bam.com.au/blog/podcast/podcast-tips-for-your-business-episode-14
As always, we want to hear from you. If you have any questions about today’s podcast, email us: podcast@bam.com.au or tweet us
13 | Getting started: Instagram marketing
Find the full notes here: www.bam.com.au/blog/podcast/getting-started-instagram-marketing-episode-13
As always, we want to hear from you. If you have any questions about today’s podcast, email us: podcast@bam.com.au or tweet us
12 | The Digital Strategy Deep Dive
Find the full notes here: www.bam.com.au/blog/podcast/the-deep-dive-on-our-digital-strategy-episode-12/
As always, we want to hear from you. If you have any questions about today’s podcast, email us: podcast@bam.com.au or tweet us
11 | Answering Your Questions
Find the full notes here: www.bam.com.au/blog/podcast/answering-your-questions-ask-bam-episode-11/
As always, we want to hear from you. If you have any questions about today’s podcast, email us: podcast@bam.com.au or tweet us