The Bendy Show
By Wendy Shlensky and Beth Torrie
Bendy is the combination of 2 of the most fun Analyst Relations People in the World: Beth and Wendy. When you combine Beth and Wendy, you get Bendy. 2 Women who love to talk about AR and who will bend, but never break. We talk, we challenge each other, we make each other better.
Beth’s contact info:
beth@torriecommunications.com
@bethtorrie
www.linkedin.com/in/workingmom/
Wendy’s contact info
wendy@canopycommunication.com
@WLS26
www.linkedin.com/in/wendyshlensky/
The Bendy ShowJan 30, 2022
The Final Episode
It's time to say goodbye. We have had fun and we've heard you enjoyed our episodes. Most of the content we expect will continue to be relevant. Thank you for listening.
Thank you to our supporters and most of all our Guests:
● Elena Hutchinson - Forrester Wave and
Gartner MQ
● Laura Erdem - Social Selling
● Arthur Bailey - Learn side of AR
● Ger Adlum - Collaborating with Marketing
● Julius Hemingway - Career move from sales to AR
● Steven Armstrong - Working at Amazon
● Alyssa Gilmore - Business Benefits of AR
● Jeff Roster - 5 Pieces of advice every founder needs to know about AR
● Anjali Yakkundi -Product Marketing & AR, expertise from a former analyst
If you wish to get in touch, please reach out to us:
Beth’s contact info:
beth@torriecommunications.com
@bethtorrie
www.linkedin.com/in/workingmom/
Wendy’s contact info
wendy@canopycommunication.com
https://www.linkedin.com/in/wendyshlensky/
Inside Forrester Wave and Gartner MQ ft. Elena Hutchison
Beth Torrie and Guest Elena Hutchison discuss best practices in major evaluations like Forrester Wave and Gartner MQ, and answer why these evaluations are so important.
The duo breaks down the key pillars and shares best practices in the evaluations processes and even recommends ideal team formation.
Show your support for the Bendy Show by becoming a monthly supporter or buy us a coffee
Follow us on Social:
The Bendy Show Website: https://www.thebendyshow.com/
Beth’s contact info:
Email: beth@torriecommunications.com Twitter: @bethtorrie
Linkedin: www.linkedin.com/in/workingmom/
Wendy’s contact info:
Email: wendy@canopycommunication.com
Linkedin:https://www.linkedin.com/in/wendyshlensky/
Elena Hutchison
https://www.linkedin.com/in/elenahutchison/
Elena is taking taking on a limited number of Analyst Relations consulting clients, either to directly help with AR programs or for executive presence coaching for AR professionals - find her on her website: https://www.uprightar.com/
Gartner Cool Vendor: How Startups Can Earn this Coveted Award
This episode Beth & Wendy discuss what every tech startup dreams of: How to become a Gartner Cool Vendor. Beth has had several clients become Cool Vendors. In starting her own company, Wendy immersed herself in understanding the nitty gritty of the Cool Vendor process. Listen as these Analyst Relations experts discuss their experiences with how becoming a Cool Vendor can shape your company’s story.
Show your support for the Bendy Show by becoming a monthly supporter or buy us a coffee
Read Beth’s Cool Vendor companion blog post
Check out additional Cool Vendor resources:
Hank Barnes: Rethinking Categories
Jim Hare: Insider Secrets to Becoming a Gartner "Cool Vendor" - Jim Hare (discussed in today’s episode)
Follow us on Social:
The Bendy Show Website: https://www.thebendyshow.com/
Beth’s contact info: Email: beth@torriecommunications.com
Twitter: @bethtorrie Linkedin: www.linkedin.com/in/workingmom/
Wendy’s contact info: Email: wendy@canopycommunication.com
Twitter: @WLS26 Linkedin: https://www.linkedin.com/in/wendyshlensky/
Learning with Leaders: Social Selling
Wendy Shlensky interviews Laura Erdem
Social Selling Linked In Course
LinkedIn Social Selling Pod with Laura Erdem
Laura Erdem shares her wisdom regarding using analyst research as a sales person.
Just like Analyst Relations, there are few shortcuts. Personalization is really what makes social selling score!
If you want to be considered for an interview, please contact:
Wendy Shlensky
Learning with Leaders: AWS AR (Amazon Web Services Analyst Relations) Director Arthur Bailey
Learning with Leaders
Wendy Shlensky interviews Arthur Bailey, AWS AR Director
Learn some expert moves from Arthur Bailey
Working with analysts on the learn side of AR
Using AR to drive sales
Demonstrating the value of Analyst Relations to stakeholders
If you would like to be considered as a guest for The Bendy Show, please contact
Wendy Shlensky, wendy@canopycommunication.com with your pitch
Creating collaboration with content marketing
Wendy Shlensky interviews content marketer extraordinaire, Ger Adlum.
We all want the same goal, creating collaboration with content marketing.
We want to uplevel our brand in the market.
How can analyst relations and content marketers improve their relationships?
Listen to this pod to get some ideas.
If you want to be considered for an interview, please contact
Wendy Shlensky
+1 617 256 7363
Transitioning from Research Sales to Engaging AR Leader
Julius Hemingway, a former Forrester Research sales rep shares his story about his recent transition from research sales to analyst relations. He also shares his insights about the complexities in communicating the business value of AR Programs and their research contracts. Also listen to hear tips to maximize relationships with your research account managers.
Beth Torrie
beth@torriecommunications.com
917-207-1658
@bethtorrie
Ace the Demo - Part 1
Learn from Analyst Relations experts at how to deliver the best demo for an analyst
How do you create the best demo possible?
Connecting the dots for the analysts on what the differentiators are?
What are some of the most important aspects for analyst relations
This is the preview for acing the demo - please share your questions with us for what else you want us to cover regarding acing the demo.
Beth’s contact info:
beth@torriecommunications.com
@bethtorrie
www.linkedin.com/in/workingmom/
Wendy’s contact info
wendy@canopycommunication.com
@WLS26
https://www.linkedin.com/in/wendyshlensky/
Investors & Analysts - Let’s get the lingo right . . .
One of the first things to learn is we don’t brief investors - we pitch them and we don’t pitch analysts, we brief them.
In this episode we discuss how the pitch and briefing are both similar and different.
We discuss what kind of information excites which audience.
Remember language matters, especially with analysts. . .
Beth’s contact info:
beth@torriecommunications.com @bethtorrie
www.linkedin.com/in/workingmom/
Wendy’s contact info
wendy@canopycommunication.com
@WLS26
https://www.linkedin.com/in/wendyshlensky/
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Analyst Summits, where one vendor hosts several analyst firms at one time
Want to know best practices of hosting an analyst summit (an event where a vendor hosts several different analyst firms at one time), join
this pod to learn about planning, content and follow up from a summit.
Beth’s contact info:
beth@torriecommunications.com
@bethtorrie
www.linkedin.com/in/workingmom/
Wendy’s contact info
wendy@canopycommunication.com
@WLS26
https://www.linkedin.com/in/wendyshlensky/
Top 10 Skills to Succeed in Analyst Relations
Analyst Relations is one of the fastest growing jobs according to Linked In. To that end, Beth & Wendy talk about what are the skills needed to excel in Analyst Relations as we want to aid career changers to think about joining the career we both enjoy.
If you want more details on the skills, check out Beth's recent blog . Beth analyzed 50 analyst relations job posts to help us understand what skills companies are looking for in these roles.
If you are in AR or a recruiter in AR and want to join Beth's LinkedIn only for analyst relations professionals and recruiters - DM her for an invite.
Beth’s contact info:
beth@torriecommunications.com
@bethtorrie
www.linkedin.com/in/workingmom/
Wendy’s contact info
wendy@canopycommunication.com
@WLS26
https://www.linkedin.com/in/wendyshlensky/
Simplifying Analyst Relations (AR)
Do you wonder what Analyst Relations (AR) is all about? if so, this is the episode where Beth & Wendy simplify and explain AR to all.
Whether you are new to AR, have always struggled to explain AR to your friends or family, or are friends/family of someone in AR and want to know more. . .
This podcast is for you!
Please write to Wendy/Beth to let them know if we have explained it thoroughly.
Beth’s contact info:
beth@torriecommunications.com
@bethtorrie
www.linkedin.com/in/workingmom/
Wendy’s contact info
wendy@canopycommunication.com
@WLS26
Everything you wanted to know about a career in AR with AWS
Interview with Steven Armstrong, VP, WW Analyst Relations, AWS
Resources mentioned:
How to apply for open positions: go to aws.amazon.com and look for reqs on the careers page
The Magnolia Story, Chip & Joanna’s first book from HGTV
Deep Work by Cal Newport
Mac Miller, rapper from Pittsburgh
Connect with Wendy & Beth:
Wendy’s contact info
@WLS26
https://www.linkedin.com/in/wendyshlensky/
Beth’s contact info:
@bethtorrie
Season 2: Maximize your time at Analyst Events
Listen to this episode to learn tips to rock your attendance at analyst events
Pre-event, during, post event
1:1s, socializing, attending the sessions
Contact us for more information, ideas, or you want to be interviewed:
beth@torriecommunications.com
@bethtorrie
https://www.linkedin.com/in/workingmom
wendy@canopycommunication.com
@WLS26
https://www.linkedin.com/in/wendyshlensky/
AR: Focus on Services
Listen to this episode to learn about the differences between services and software Analyst Relations
With a quick intro to Advisor Relations
Contact us for more information, ideas, or you want to be interviewed:
beth@torriecommunications.com
@bethtorrie
https://www.linkedin.com/in/workingmom
wendy@canopycommunication.com
@WLS26
https://www.linkedin.com/in/wendyshlensky/
The Bendy Show: Do you really need a research contract?
Listen to this episode to learn: Do you really need a research contract to have a successful Analyst Relations program?
Check out our blog on this same topic!
Contact us for more information, ideas, or you want to be interviewed:
beth@torriecommunications.com
@bethtorrie
https://www.linkedin.com/in/workingmom
wendy@canopycommunication.com
@WLS26
https://www.linkedin.com/in/wendyshlensky/
The Bendy Show guests on TWiNN - 5 Pieces of Advice Every Founder Needs to Know About Analyst Relations
Original Air date: Aug 2, 2021 - advice - timeless.
This week on #ThisWeekInInnovation podcast we discuss the 5 pieces of advice every Founder needs to know. I’m joined by Wendy Shlensky, Principal/Owner and AR Maven, Canopy Communications and Beth Torrie, Owner, Torrie Communications for a wide-ranging discussion on the art and science of analyst relations.
Beth and Wendy explain why each of the below 5 points are so important. For the record I agree with all their points.
- Analyst Relations is really expensive.
- You need to know what your AR goals are
- Analyst Relations is slow.
- Timing is important.
- It's your job to properly educate the analysts about your company, your products, your vision, and your differentiators
Wendy’s contact info
canopycommunication.com
https://twitter.com/WLS26
https://www.linkedin.com/in/wendyshlensky/
Beth’s contact info:
https://www.torriecommunications.com/
https://twitter.com/bethtorrie
https://www.linkedin.com/in/workingmom/
This week In Innovation Podcast Hosts
Jeff Roster
https://twitter.com/JeffPR
Brian Sathianathan
https://twitter.com/BrianVision
Iterate.ai
Podcast Website
https://www.podbean.com/pu/pbblog-f8asf-af2782
On the road with The Bendy Show - Analyst Relations Rockstar. . . .Alyssa Gilmore
Listen to this episode to learn:
- What are the business benefits of AR?
- Alyssa’s Master Move!
- The one key item AR MUST have to be successful
- How does Bloomberg measure success?
Resources in the Pod:
Contact us for more information, ideas, or you want to be interviewed:
beth@torriecommunications.com
@bethtorrie
https://www.linkedin.com/in/workingmom
wendy@canopycommunication.com
@WLS26
https://www.linkedin.com/in/wendyshlensky/
The Bendy Show guests on TWiNN - How To Maximize Your Time in a Vendor Briefing
Wendy Shlensky, AR Maven, Canopy Communications and Beth Torrie, Owner, Torrie Communications joined Jeff Roster from This Week in Innovation in a recent Clubhouse room to discuss how a Founder/tech executive can maximize their time in a vendor briefing. It’s a very good discussion about the ins and out of a briefing from both the analyst and analyst relations perspective. Listen to tips to kickstart your Startup AR or when starting to work with industry analysts. Learn what’s different between an analyst briefing and an investor pitch.
We even have a good back and forth about “pigeonholing”.
For more tips check out Beth’s blog:https://www.linkedin.com/pulse/analyst-briefing-basics-beth-torrie/
Beth’s contact info: beth@torriecommunications.com @bethtorrie https://www.linkedin.com/in/workingmom
Wendy’s contact info wendy@canopycommunication.com @WLS26 https://www.linkedin.com/in/wendyshlensky/
This Week In Innovation Podcast Hosts
Jeff Roster
https://www.linkedin.com/in/jeff-roster-bb51b8/
https://twitter.com/JeffPR
https://thisweekininnovation.com
Brian Sathianathan
https://twitter.com/BrianVision
https://www.iterate.ai
The Bendy Show featuring Anjali Yakkundi, Product Marketing Expert and former Forrester Analyst
What will you learn by listening:
- An expert’s top findings from working both sides of the aisle
- Top AR Tips from the analyst POV
- Examples of how to measure the real business benefits of Analyst Relations
Resources:
Read more from Anjali: Top Five Tips To Nail Your Next Analyst Briefing
The Checklist Manifesto by Atul Gawande
Contact info: Contact us to discuss topics you want us to include on future shows or if you want to be interviewed:
Beth Torrie, Founder & CEO of Torrie Communications
beth@torriecommunications.com
@bethtorrie
https://www.linkedin.com/in/workingmom/
Or
Wendy Shlensky, Founder & CEO of Canopy Communications & Marketing
wendy@canopycommunication.com
@WLS26
Start-Up Analyst Relations: Iterate - Rinse - Repeat
This podcast is focused on Analyst Relations (AR) for Start ups (#startups). This Bendy Show discusses:
- The goals of AR
- How to connect sales with analyst relations
- The best practices in working with sales
- When should a startup invest in AR
Beth Torrie is an expert at Start-Up AR and can be found at beth@torriecommunications.com @bethtorrie https://www.linkedin.com/in/workingmom
Wendy Shlensky has started to work with Start-Ups this year: Wendy’s contact info wendy@canopycommunication.com @WLS26 https://www.linkedin.com/in/wendyshlensky/
Contact us to discuss topics you want us to include on future shows or if you want to be interviewed.
Analyst Relations & Sales - Pleasantly Persistent
Are you in tech sales and trying to understand how to use a Magic Quadrant? Are you an Analyst Relations (AR) pro, trying to build a relationship with sales? Then this podcast is for you!
Beth’s contact info:
beth@torriecommunications.com
@bethtorrie
https://www.linkedin.com/in/workingmom
Wendy’s contact info
wendy@canopycommunication.com
@WLS26
https://www.linkedin.com/in/wendyshlensky/