The Boss Lab

Episode 41: Top 12 Reasons Why Your Pinterest Marketing Strategy Isn’t Working

An episode of The Boss Lab

By Natalie Butler
Welcome to The Boss Lab, a podcast dedicated to female entrepreneurs covering motivation/inspiration, social media trends and tools to help run your business more effectively.

Be sure to check out the blog:
More places to listen
Welcome to The Boss Lab, a podcast dedicated to female entrepreneurs covering motivation/inspiration, social media trends and tools to help run your business more effectively.

Be sure to check out the blog:

More places to listen

Episode 41: Top 12 Reasons Why Your Pinterest Marketing Strategy Isn’t Working
Before we talk about a Pinterest marketing strategy, let’s talk about what is Pinterest first? Pinterest is a search engine. It’s meant for discovery. This is where people go to find solutions, ideas and inspiration. The internet is swarming with new content each and everyday. Think of Pinterest as “the best of the best on the internet.” It’s a way for users to bookmark what they’ve found to be helpful. What does this mean for you as an entrepreneur or marketer? If they pin your content, you are gaining credibility and authority which will strengthen your marketing strategy. Word-of-mouth advertising will always  be Pinterest Marketing Strategies That Work effective! If someone is pinning your content, they’re endorsing you so their friends, family and followers can discover you as well. You are increasing your total exposure. Pinterest is the perfect way to drive traffic to your site in order to generate more leads and business. One way to get the ball rolling is to make sure that YOU are pinning your content. Currently, I average over 4 million monthly viewers per month on Pinterest with close to a 9% engagement rate! I’ve used Pinterest to drive traffic to my blog, e-commerce site, appointment booking sites, lead capture pages and even Youtube videos. The possibilities really are endless. If you’re thinking you don’t have time to learn about another social media site, trust me, I was just like you but this is where Pinterest has proven to be worth it many times over! Having a Pinterest marketing strategy is crucial! Learn more: read the blog here.
November 26, 2019
Episode 40: Why You Shouldn’t Worry About Your Pinterest Follower Count
Afraid to implement your Pinterest marketing strategy because you don’t have many followers? I’ve got some good news for you!
November 5, 2019
Episode 39: Why is this so important in network marketing?
Most people struggle in network marketing because either they failed to tap into their support system or they didn't know they had a support system. Yes, this is an industry where you control the pace but why is it so important to speak with your other people?
March 4, 2019
Episode 38: Stop Tagging People!!
Are you making this genius mistake? I get it! Tagging people helps get more eyes on your business and it's a quick way to get results, right? Wrong! Let's discuss why you shouldn't tag people on Facebook.
February 19, 2019
Episode 37: What You Should Know Before Joining Direct Sales Or Network Marketing Company
I've seen a lot of people joining multiple direct sales and network marketing companies, often joining 6-7 in a year! Most do it in hopes of finding that one golden opportunity that could help them gain the freedom that they seek; however, many don't. In today's episode, I'm discussing how to pick the best company for you and what you should know before joining in order to actually make money in the company! #directsales #networkmarketing #wahm #workathome
February 5, 2019
Episode 36: Understanding Why It's Important to Be Intentional with a Purpose
If you're struggling with marketing online, it's probably because you have yet to understand your purpose. I spent a lot of my time early on begging and pleading for sales from people and eventually got lucky. Now that I fully understand my purpose, I'm intentional with every thing I do and instead of begging people, I have people coming to me!
January 28, 2019
Episode 35: Understanding and Optimizing Your Facebook Group
Do you have a Facebook group? Are you still trying to figure out when is the best time to post to increase your engagement and results with the algorithm? In today's episode, we'll be discussing how to get the most engagement and conversions using your Facebook group so stay tuned!
January 22, 2019
Episode 34: The Thief of Fulfillment
Comparison is the greatest thief of joy, life, excitement, growth and fulfillment. When beginning your journey into entrepreneurship, we're often to find successful leaders in the industry. Unfortunately, especially due to social media exposure, we get too caught up in what they're doing while neglecting what we SHOULD be doing. As long as you continue looking in someone else's direction, you will always be headed the wrong way. Look for inspiration, not imitation. Do you need this message? If so, please "like" this episode and share with others who may need the message. Feel free to connect with me: #business #entrepreneurs #entrepreneurship #socialmedia #socialmediamarketing
January 14, 2019
Episode 33: She Just Lost 20,000 Followers on Instagram; What Can We Do to Prevent It?
Happy New Year! I saw a post where a lady had just recently lost her Instagram account due someone hacking it. She'd spent the last two years gaining 20,000 followers! Let's take a quick look at we can learn from this situation and prevent it using our digital business card app. Personal digital business card:
January 7, 2019
Episode 32: Why Attraction Marketing Isn't Working for You
You've been online and you're struggling but you're really trying to make it work. You hear all this talk about stop spamming your friends and start providing value. You look at the top influencers or industry leaders and figure you'll just post inspirational quotes because that works, right? Yet, you still don't have any sales coming in and no one is messaging you about your business or even interacting on your posts. Let's talk about how you can establish yourself as an authority in your field and have people seeking you for your expertise. #socialmedia #socialmediamarketing #attractionmarketing #Facebook #Instagram #salestips #entrepreneur #entrepreneurship #wahm #workfromhome #business #marketing
December 13, 2018
Episode 31: Using Simple Creativity and Technology to Generate Sales
Selling online really isn't all that difficult. Check out this simple trick to make your sales posts stand out that doesn't require the skills of a graphic artist and don't come off as too salesy.
December 4, 2018
Episode 30: How to Handle Social Media Outages
In the last two weeks, Facebook, Instagram, Youtube and even Linkedin have all gone down. How is your business running without them?
November 20, 2018
Episode 29: It's a 2-Way Street
Most people are making this common mistake on social media and literally it's defeating the purpose of all of your hard work.
November 20, 2018
Episode 28: 4 Ways to Maximize Your Online Business
Are you struggling with sales? Here are 4 steps that you can take today to get results!
October 24, 2018
Episode 27: Stop Jumping on Follow Trains
I know it's very tempting: the quest to become the most popular, have the most likes on your social media but this one thing can actually be killing your online presence: Like Trains. If you're struggling with monetizing your social media accounts, you definitely want to check this episode out.
October 8, 2018
Episode 26: Don't Pay for Ads Just Yet
Are you struggling with getting engagement on your Facebook business page? Heard the saying "you gotta pay to play?" Check this out before you spend a penny on Facebook ads.
September 24, 2018
Episode 25: Stop Posting Motivational Quotes
Are you just posting motivational or inspirational quotes? Nobody cares! Don't just talk the talk, but walk the walk. Build your circle of influence by showing how YOU are living the life you preach. Truly connect with your audience.
September 18, 2018
Episode 24: Don't Let Her Discourage You, There's More Support Over There
There are many more people who want to see you win and will support you than those who don’t. Stop focusing your energy on those who mean you no good and start aligning with those who see your potential and purpose.
September 12, 2018
Episode 23: Facebook's Manually Closing Accounts!!!
Are you trying to build or grow your business on Facebook? Facebook is manually removing personal accounts for violation of TOS. Check out the top three things you should do IMMEDIATELY. Previous episode on how to prevent your account being marked as spam: #Facebook #SocialMedia #SocialMediaMarketing #Entrepreneur
September 5, 2018
Episode 22: Stop Biting the Hand
You could actually be self-sabotaging your own success! Let's discuss how small business owners and entrepreneurs are alienating and running off their target market with this simple mistake! Be careful what you post!
September 3, 2018
Episode 21: Is your product or service a good investment? Does your target audience know?
A common mistake new business owners and entrepreneurs make is being too excited. It's always great to be excited about your business but often times, they miss the point of sharing why others should be excited as well. Take the time to educate your target market about how they can benefit from your product/service and stop focusing strictly on gaining a sale. Serve your audience.
August 25, 2018
Episode 20: Tech Tuesday - How to Be Productive
Are you struggling with completing revenue producing activities? Check out this free tool if you'd like to work on forming productive habits that help you reach towards your goals.
August 14, 2018
Episode 19: How to Prospect on LinkedIn Using GIFT
Are you new to LinkedIn or can't figure out how to get it to work for you? Learn how to use the GIFT formula to find potential customers/partners, invite, present and close more deals.
August 6, 2018
Episode 18: How Do You Convince People
Are you struggling with the right words to say to someone? Are you trying to actually convince them to purchase from you or join your team? Let's talk about it! Be sure to check out my blog at #entrepreneurship #entrepreneur #sales #marketing #business #bosslady #bossbabe #boss
July 30, 2018
Episode 17: What I Learned After Exercising for 13 Days
Beginning a new exercise regimen is just like starting a new business venture. You're going to feel tired, beaten and maybe even hopeless. What happens when your passion runs out? Do you give up on your goals? No! This is why you need dedication, patience, perseverance, persistence and discipline. Once you go through the pain, you'll see the #gains. For more tips, head over to
July 24, 2018
Episode 16: Ok Now What? What Should I be doing?
Did you recently launch a business and now you're wondering how to grow your business ORGANICALLY? The first thing to do is expand your network. Your network determines your net worth! Stop waiting on friends and family to support you in your venture! That may not ever happen! If you're serious about growing, you want to follow these five steps each day! For more info, check out
July 16, 2018
Episode 15: Best Business Tools to Use in 2018
Are you looking to grow your business online or locally? Check out the top 10 business tools that you SHOULD be using in your business to save you time and money: 1. Google Voice 2. Google My Business 3. Social Media 4. Inigo App 5. Microsoft Office - Excel, Word and Ppt 6. MailChimp 7. Unsplash 8. Canva 9. WordPress 10. NameCheap For more tips, head over to
July 8, 2018
Episode 14: It's All About the Digital Business Cards, Baby!
Episode 14: It's All About the Digital Business Cards, Baby! As a new entrepreneur, I was so excited to get my business cards! I purchased thousands of cards and with the intent to get out and tell the world about my business! Over time, I've learned a few things about business cards: 1) 88% are thrown away 2) most people don't follow up 3) used as a crutch Here are my top 10 reasons why everyone should have a digital business card: - Cost-effective - No printing or shipping time - Update information in minutes - Easily shareable - Easily traceable - Multiple cards for multiple purposes - Easily follow up - More memorable - Become better communicator - Follow up with new contacts met via phone Wanna see my card: #business #entrepreneur #entrepreneurship #ladyboss #bossbabe
June 26, 2018
Episode 13: Do You Have What It Takes?
Successful people aren't necessarily better than you. So what separates them from you?
June 20, 2018
Episode 12: Can We Learn Something from Men?
Women are strong, smart, independent, reliable and sensible but as female entrepreneurs, is there something we can learn from our male counterparts? Is there something that is holding us back from achieving our goals?
June 12, 2018
Episode 11: Be Unapologetic
We live in a world too busy to concern themselves with your problems but quick to tell you to humble yourself. Maybe this is just my observation, but I see a lot of people saying "be humble" when they really just want you to "be quiet." When exactly are you supposed to speak up? Now let me just say there is a difference between being braggadocious and showing humility. Yet, as SOON as a person cheers or shows an ounce of confidence, it’s a problem. For the record: it is ok to celebrate your victories. You worked for them! You’ve been through Hell for them! You deserve it! Cheer on! If you sacrificed every night to work on your business and finally got your first customer.... If you quit school in order to put your kids through school and now given the opportunity to go back or watch your kids graduate... If you woke up each day, with the weight of the world on your shoulders, thought about seriously giving up and finally one day, you hear a message that says, "don't worry"...
June 6, 2018
Episode 10: The Truth About Speaking Your Mind
Episode 10: The Truth About Speaking Your Mind. Are you wondering when you should speak up in your business and let your voice be heard? The answer is NOW! With some many people copying and pasting the same posts over and over, it is crucial that you let your voice be heard. It can be one of the most terrifying experiences, yet most rewarding if you're looking to stand out from the crowd. Check out the podcast: #Business #Entrepreneurship #WorkAtHome #WorkFromHome #SocialMedia #Facebook #SocialInfluencer
May 21, 2018
Episode 9: Are You Really Busy or Just Faking It?
There is a difference between being busy and being productive. When I first launched my business, I spent the majority of my time being busy. I really feared failure so I figured doing something, anything actually was considered building my business; however, those things got me absolutely nowhere! I was just wasting time and avoiding the inevitable!
May 15, 2018
Episode 8: The Biggest Change I Made to Help Grow My Business
Tune in to learn the biggest change I made in my business that allowed me to turn zero engagement to likes which eventually turned into new customers and team members. Interested in learning how you can: 1. Find and Target Your Ideal Customers/Client 2. Deliver Tailored Message 3. Attract Customers Who Reach Out to You 4. Build Repeat Customer Orders without Autoship 5. Begin to Automate the Processes So Your Business Runs While You're Asleep! Sign up now: #socialmedia #socialmediamarketing #socialnetworking #entrepreneur #BossBabe #boss
May 7, 2018
Episode 7: Who Holds You Accountable?
Who holds you accountable in your business? Listen to one of the top challenges new entrepreneurs face and why they fail even with all of the resources available to them. Learn how you can avoid it. To listen to more episodes: #business #entrepreneuer #Entrepreneurship #GirlBoss #BossLady
April 23, 2018
Episode 6: New Video Training - Searching for Customers
Are you looking for ways to find new customers online? If so, check out this free Facebook tool that allows you to find people who are looking for your solution: #SocialMedia #SocialNetworking #Facebook
March 28, 2018
Episode 5: How to Avoid Facebook Profile Reported for SPAM
Are you on Facebook? You may want to check out how to avoid your profile being reported for spam. Great tips for any social media site.
March 20, 2018
Episode 4: Not Yet!
A lesson learned from my 6-year old niece. So often we set ourselves up with unrealistic expectations of reality. When some asks if we've accomplished something, don't beat yourself up by saying no, start uplifting yourself by saying "Not Yet."
March 14, 2018
Episode 3: You Can't Be Epic with a Basic Attitude
Forget the saying you normally hear, let's talk about some self-sabotaging actions and beliefs that you probably don't even notice you're doing!
March 12, 2018
Best Hidden Facebook Secret
Major announcement! Hidden Facebook tool that every social marketer, influencer and aspiring entrepreneur should be using! It has completely transformed my business. See how it can do the same for you! Blog: #GirlBoss #BossBabe #BossLife #SocialNetworker #SocialMarketer #Business #SocialMedia
March 9, 2018
Episode 2: It's Not You! They ARE the Problem!
There is absolutely nothing wrong with wanting more for yourself. If anyone has a problem with that, they are the problem.
March 5, 2018
Episode 1: Intro
Welcome to The Boss Lab!
March 3, 2018
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