The Dino H Carter Podcast

Want a successful business? Study the market, understand the consumers. 

What do you think about Facebook declaration this morning that it changes its name to META?  

There is a reason why it happened now.....  

New York Gov. Andrew Cuomo just resigned after sexual harassment allegations so in this video I will talk about what can you learn from this for better marketing, branding for your personal brand or business?  

How to use NFT for marketing? Watch this video and learn how you can use NFT as a marketing and branding tool. 

In this episode, I talk with Grant Barth about big brands collaborations. Grant is the founder and CEO of ThenWhat, a company that creates many collaborations for global brands.  

Grant worked in Levi's, Nike, and others and his understanding of branding and marketing is extremely deep.  

Last year I was lucky to have him as a client (yes I help other branding and marketing businesses growing their business) and we both learned we share the same perspective when it comes to marketing which is actually different than most marketers')

This talk is important for any business owner or anyone who wants to start a business and build a brand because even if you don't do collabs, this video will help you "think marketing" which is something most people sure they know but only a few really do. 

How to grow your business in 2021 and beyond? Listen to this episode and get some info..

Everyone knows that today, business is all about content. So how do you win the content game?

How the F____ do you come up with the right content ideas to create engagement, grow brand awareness, and generate sales?

In this episode, I will show you a simple way to come up with content ideas for your business. 

In this episode, I will tell you about a system to manage your marketing that is based on the actual system Amazon, the retail giant, is using to manage its business.   

If you are looking to get better marketing results, build a strong brand, and sell more, you should use this system.   

Lately, I needed a reminder of why am I doing what I do. Not only COVID is playing games with my mind, just like it does for most people around the world, but I had an influx of different marketing campaigns to run or help run for clients over the last three months. 

This made me a bit detached from the reason I decided to focus on consulting and advising clients using my unique take on marketing and branding. Then I found this interview I had on the Monster Chats podcast a few months ago. 

This interview reminded me and helped me refocus myself and I hope it will help all of you entrepreneurs and business people finding that focus and the reason why you do or want to do what you are doing.

In this episode. I bring you the highlights about branding and using the brand for sales and growth from my guest spot on Dubb podcast with Ruben Dah.   

Enjoy

What is the difference between a commodity and a brand? And why is it important to understand this difference for business success?

In this episode, I will explain exactly that. 

Lululemon, the biggest brand in the yoga and wellbeing clothing category just announced that in spite of all the investors who said COVID will kill the brand, this quarter was 22% better than the same one last year!! 

Let me repeat this: a brand that is heavily invested in brick & mortar locations (in high rent areas) is killing it in 2020 - the worst year for brick & mortar ever!

How come? Listen to this episode of The Brand Whisperer podcast and learn. Hint - the same strategy that always creates revenue growth is always working. 

In this episode, I speak with revenue genius Jared Robin about brand building, business growth based on community, corporate culture, and how it can grow revenues, and of course AI and bots.

So click subscribe and use the links below to grow your business:

Congrats to Supreme for the $2 Billion deal with VF Corporation! The streetwear giant Supreme which started in NYC as a skateboard shop in 1994 grew to be one of the biggest culture brands in the world and now the parent company of Vans, Dickies, Timberland, The North Face, Jansport, and many others,  announced today it plans to purchase Supreme in a $2.1 billion acquisition deal set to be completed before the end of the year.  Supreme is one of the best brands to learn from everything you can about branding, marketing, and business. 

My guest today is no other than David Meltzer. 

I'm sure many of you follow him on social media. He is huge on motivation and super inspiring.

David Meltzer is the Co-Founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh (“Lee”) Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire.

His life’s mission is to empower OVER 1 BILLION people to be happy! This simple yet powerful mission has led him on an incredible journey to provide one thing…VALUE. In all his content, and communication that’s exactly what you’ll receive. As part of that mission, for the past 20 years, he’s been providing free weekly training to empower others to be happy.

Hey guys!

This episode was recorded back in the first weeks of #CovidLockdown initially for my YouTube channel: https://www.youtube.com/thebrandwhisperer

 I think now that our world, businesses, and lives are still so dramatically different than how they used to be, is a great time to publish it. Back then I thought it's just a matter of a few months and that's it but I realized this is not going away for at least another six months if not more.

My guest Ariel Steinlauf is a Corporate Entrepreneur and Enterprise Growth & New Venture Advisor with business consultancy Bionic. Ariel has been working and consulting some of the biggest brands and Fortune 100 companies.

In addition, he is my oldest friend, as we used to go to high school together (so yes, it's a pretty long time), and over the years we had the opportunities to work together a few times. 

This episode is very optimistic and I hope it will motivate and inspire you guys.

In this episode, I talk about Amazon Prime Day 2020 and the brilliant response of Target to it. 

This is a great lesson in marketing and branding. When your business mindset is in the right place the simplest marketing moves are clear and easy to come by. 

When you "think branding" you make brilliant marketing moves that take market share from your competition and more than that, making huge holes in your competitor's brand. Killing two birds with one stone - this is how you do it.  

If you want to learn marketing tactics, this is one of the best lessons.  

⭐ CLICK SUBSCRIBE  

In today's episode, I talk with Greg Reid about mindset and some business tips.  

Greg is a speaker, best selling author, an honorary Ph.D., film producer, writer, and a successful entrepreneur.  

In this episode you will get:  

✅ Tips for business 

✅ Tips for a successful life 

✅ Mindset tips And more  

Hey marketing rockstars! 

In this episode, I talk to Donnie Boivin about how to create success in your business. Donnie is an award-winning professional sales trainer, top-200 iTunes podcaster, Marine Corp veteran, and owner of his profitable Success Champions business which is how he and I met. He actually helped me focus on specific goals to grow my business. He is a hell of a guy and we talked about many aspects and elements to business success.  

This video is packed with sales tips, sales tactics and so much more from one of the biggest sales masters out there, Skaled CEO, Jake Dunlap. 

If you are salespeople, want to get better at sales, marketers, business owners, or CEOs this episode is a must and you need to watch till the last minute because you will learn so much! 

From dealing with objections to why your sales and marketing sucks.  

In this episode, we will be talking about tech acquisitions, pricing strategy, and sales channels.  

Too many business owners think of pricing as an accounting element, as if pricing is just numbers and profits but this is a huge mistake. 

When you do your pricing you need to include branding elements and think very hard about value based pricing.

In addition, sales channels are all the ways you can get sales from, and these days with tech on a global scale you need to be on top of all the channels you can and manage each and every one of them. For example, a restaurant used to have one sales channel - passersby, but now they have passersby, sell products including recipe and photo books online (through YouTube, Social Media, Newsletters, Blog posts, etc), a website for delivery and pick up, Postamtes and so on...these are quite a few sales channels to make revenues from, won't you agree?

In this episode, I talk with "the queen of sale cadences" Patricia McLaren about building successful sales sequences.  

We all know how hard and frustrating sales can be, and as time goes by it gets harder and harder.  These days you need about 13 touchpoints in order to get a sale, and this is A LOT! So we need to create some cadences with multiple touchpoints - emails, social media, phone calls.  So watch this episode because you will get tons of value and tips on how to set these sequences and more than that, how to think when you write those emails.   

Hi guys,

In this episode, I talk with social media influencer Jessica Golich in order to give you some information on how to be more successful as a brand working with influencers.  

Influencers marketing is a great marketing tool, and in a regulated industry such as the cannabis space it is even more important as a marketing and branding tool, and Jessica is a big influencer in that industry.

It is great to hear what she has to say, learn how she started and how she works with brands and more than that, how she looks at a successful marketing relationship between brands and influencers.  

Hey people good to have you here. Before we start, if you like this podcast please share it with your friends.

Last month I started The Monthly Drink Club with my friend serial entrepreneur John Espey where we talk about business, tech, marketing, and of course having a drink or two.

In this month's episode we are hosting Rachael Green, a cocktail teacher and master mixologist who pivoted her business during COVID19. 

If you need some motivation for your side hustle or for pivoting your business, if you lost your job due to coronavirus and need some inspiration or if you looking to grow your business in this day and age, this episode has tons of bombs for you, so let's get started!

You probably know that Linkedin is growing and it is super important to be on Linkedin if you are a business person, entrepreneur, or looking to scale your job.  

Fabio Marrama is considered one of the top business and marketing leaders in Southern Ontario, Canada. It might not look like that, but there are only a few who really know how to utilize Linkedin and Fabio is one of them. So I had a conversation with him to gather some tips for you.  

Social media is a great tool to grow your business, but most of us getting stuck at growing followers but not actual clients, customers, or sales. That's where it gets hard. But it's doable.

Listen to "master geek" Yifat Cohen, she knows how how to leverage social media to boost your brand, authority and your sales. She has been geeking on social media for years and even used to speak for Google! So she knows a thing or two.

Kevin leads and develops the inside sales team at PatientPop. He has worked with top sales organizations and previously held roles with ServiceTitan and SnackNation before joining PatientPop. In 2018 he was named one of the Top 10 Sales Leaders in the country by InsideSales.com, and is a highly sought after sales coach, consultant, and speaker for top national sales conferences.

In this episode of The Brand Whisperer, I talk to Kevin and we find out that our perspective of sales and marketing is similar - it's about people, it's about creating a relationship. 

This is the new paradigms of both sales and marketing because the old system most of you use don't work as well as it used to in the new world we live in.

I decided to start a new tradition, well only time will say if it's a tradition but I'm going to try - once a month John Espey and myself will get a drink (you are all invited to send us your best bourbon) and talk about tech, startups, business, branding, marketing, and who knows what else.

This time we talk about the exclusivity deal Spotify closed with Joe Rogan, and are we going to live in a meta-universe soon as virtual worlds such as Fortnite are growing and maintaining a life of their own..

Putting yourself out there is super important for business success these days, mainly with #COVID.  Creating connections with others and with potential customers/clients is the only way to grow and leave an actual mark.

The Covid19 crisis is long, hard, and impacting every aspect of our lives. It is true for everyone and that is why businesses and brands must adapt and change the messaging in their marketing.

This global crisis created a new reality in marketing and as business owners and entrepreneurs you need to understand what it is and how to manage your marketing accordingly, for future success.

Beate Chelette is a business strategist and leadership developer with a massive understanding of consumers, and in this episode, we bring up some great insights and points to create effective marketing and market leadership in the current times of crisis.

The cannabis industry is huge but it's still not as regulated as it should and many players play with the lines on which no one really takes a good look at. 

Matt Wagner is one of the people in the industry who care about the transparency and quality of the products and the industry. He uses social media and user generated content #UGC to change the industry from within.

On this episode, I talk with Industry Disruptor Matt Wagner about User Generated Content and how the cannabis industry uses it to make positive changes.  The power of social media is much more than Kardashians and lifestyle influencers, it can actually create a positive change in your industry. 

In this day and age, the consumers have a stronger voice than the corporation, and people in all industries should learn how regular Joes take the power of social media to their hands in order to change wrongdoing in their industry.