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The Business Class

The Business Class

By Jeff of WB Training Consultancy
A podcast that explains and integrates business and culture. Hosted by Jeff, an entrepreneur and educator since 2001.

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What I learned from Peter Drucker about innovation

The Business Class

Evolution of Entrepreneur
In this podcast I will share the definition of entrepreneur across time. The key learning here would be the traits that define the entrepreneur. The importance is the understanding of the role and tasks of the entrepreneur that will guide aspiring and entrepreneurs in what they do.
June 11, 2021
Features and Benefits of Innovative Startup Act
In a survey commissioned by Linkedin in 2018, the results say that many Filipinos express their desire in entrepreneurial pursuits, but 46% said that their main barrier is their financial status followed by fear of failure. Economic progress according to Joseph Schumpeter are because of 2 factors: innovation and capitalists. If Filipinos remain to have these barriers, then it will be hard for the Philippines to have economic progress. But now, Filipinos without financial capacity, who wish to start an innovative business, may do so. This is because of Republic Act 11337, The Philippine government has finally recognized the importance of innovation in driving national competitiveness. In April 2019, the President has signed the Innovative Startup Act, a law providing benefits and programs to strengthen, promote and develop the Philippine Startup Ecosystem. So, if you are an entrepreneur who has an innovative idea, this maybe the break you have been waiting for. In this podcast I will discuss the features and benefits of this act and hopefully by the end of the podcast, you will have greater desire to pursue your startup idea.
May 31, 2021
Lessons from the first innovation
I have been slacking off lately on my podcast script because I have been busy with work, and because I am already too tired at the end of day, I chose to play computer games instead. I have been itching to write a podcast script during the past 10 days, but I cannot find any inspiration. Good thing, I picked up Peter Drucker’s book and read an article: Lessons from the first technological revolution. This essay inspired me to write this script. Continue to podcast. Correction: “all its institutions were responses to opportunities and challenges that new technology offered. All its institutions were essentially aimed at making the new technology most productive.” In the podcast  I said more productive, it should be most productive.
May 21, 2021
How to sell better using Whole Brain Thinking Model
Selling is a very important skill for entrepreneurs, even more for start up entrepreneurs, because during start up there is a need for consistent sales that will ensure the survival and growth of the business. In this podcast, I will talk about how start up entrepreneurs can sell better using a technique I have employed since 2011. If you are not in the start up stage, that’s fine because anyone who sells will benefit from this. I have included this method in my programs because it is effective when applied correctly. Continue to podcast
May 14, 2021
Pandemic Proofing a Business
Someone asked me to do a podcast on making businesses pandemic proof. I must say that this is quite a broad and challenging topic because there is no such business not affected by the ups and downs of economy, let alone a pandemic. And pandemic proofing maybe misleading so I want to clarify here that pandemic proofing a business does not mean without any adverse effect on the business but rather softening the impact based on response and industry placement. The best way to learn is to check the industries and businesses that were resilient against the effects of the covid pandemic. So, in this podcast, I will share with you the industries that thrived, and the actions management did to survive the pandemic. Information that I will share comes from various sources like news articles, studies, and personal knowledge. Continue to podcast
May 07, 2021
Coke Dominates the Market, But Pepsi Tastes Better, Why?
Relationship between brand and feelings. A band is what people associate you with when they see or hear about you. Let me ask you this:  what kind of watch is Rolex? I bet the first thing that comes to your mind is: an expensive luxury watch. If not, then that is what you think of what Rolex is; that is the image that you have formed in your mind. Now, If I ask you what you feel when you wear a Rolex and say, I feel powerful, then that is the feeling you associate Rolex with. Feeling, then, is the emotion people associate brands with. This feeling or emotion that I am talking about is the reason why people prefer a brand over another brand In this podcast I will show the relationship between brand and feelings by sharing the Pepsi and Coke blind taste test challenge story. By the end, you will know what you need to do with your brand to emotionally connect to your consumers. You will also see why feelings are what people use to choose a brand. Click for Coke Video
April 30, 2021
What makes customers remember your brand?
In this podcast I will talk about 2 fundamental marketing topics: positioning and marketing mix and their roles in crafting a brand. If you frequent the mall before the pandemic, you may have observed Starbucks and Dunkin Donuts near each other. I always wonder how these 2 businesses that sell similar products: coffee, sandwiches and donuts, can be beside each other and thrive. We can also say the same for McDonald's and Jollibee, Apple and Samsung. Marketing gives us the answer; they both target a different set of customers and different targets mean different approaches. To arrive at your target, you need to segment the market. I will not be talking about market segmentation at length because I did that already in a 2 part series. Though if you will wait, I will give some tips later or if you want more details, you can check that out in the podcast list. So, here I will talk about what to do after you segment the market and choose a target market, that would be positioning and marketing mix, the keys to making people remember your brand. How? You’ll see. Continue to podcast
April 22, 2021
Using Intuition to Drive Innovation
In this podcast, I will talk about the link between intuition and innovation. I will look at how a company creates knowledge that becomes the source of innovation. Companies that use the knowledge it creates for  innovative products or processes and share the knowledge inside the company are called knowledge-creating companies. By the end, you will know 2 types of knowledge used by knowledge-creating companies. Do you have an idea what’s common between John Lennon and Steve Jobs? Aside from being creative in the artistic sense, both of them are intuitive. Beatles’ producer George Martin describes Lennon’s approach in songwriting and recording as intuitive and this is evident in the song he wrote with Paul, Being for Benefit of Mr. Kite. As for Jobs, in his 2005 Stanford speech, he said, “You have to trust in something, Your gut, destiny, life, karma, whatever, this approach has never let me down, and it has made all the difference in my life.” Also in his biography, Jobs said, “Intuition is a very powerful thing, more powerful than intellect, in my opinion, that’s had a big impact on my work.”
April 21, 2021
What all great products have
Have you been thinking of how to create products that sell? Just stay there and listen until the end to know the 3 levels great products have. A product is more than just an item that is traded to satisfy the wants and needs of a customer. Maybe back in the old days, a product is just a product, but it is different now. In this podcast, I will tell you what products that sell have. And yes, when I say product, that is a service too, that provide benefits, satisfaction, and activities, such as salons, consulting firms, and cleaning services. A product can be a person too, like Michael Jordan, place like New York, organization like NBA, or mixtures of these. Continue to Podcast
April 17, 2021
Entrepreneur’s thinking and ideation process
I love watching documentary videos. Before the internet, I used to watch a lot of Discovery and National Geographic features on cable. One of those that I slept at 3AM for was a documentary on Bruce Lee. Now, One that I follow on Youtube, are the viral videos made by Great Big Story, a company by CNN that ran between 2015 to 2020. They envisioned the company to produce videos that are optimistic but not naive. Their storytelling reminds me of how entrepreneurs think because they tell stories that are unique and far from common.  2 that I always remember are about an instrument used for horror movies & the man behind the game solitaire on windows, which I am sure you  played on computer once in your life. That is if you were born sometime between the 1950’s to 80’s. Seeing something beyond common is exactly how the book Disclosing New Worlds describes the entrepreneur: entrepreneurs are able to determine what will be important in the future. In real life this would be someone like Joy Mangano, the inventor of self-wringing miracle mop, which others call tornado mop. I am sure that others have used mop but she was the one who saw and experienced the mop differently. What entrepreneurs choose to see as opportunity is our point of discussion today.
April 08, 2021
True meaning of passion
In my years of listening to students and people who pitch their business ideas, I always hear the word passion and how they have discovered something they are passionate about. And then I wonder, what could they mean when they say they are passionate about something? So let’s talk about  passion, and let’s find out its meaning. According to Google Ngram, a program that checks word mentions in books and searches from 1800 up to today,  passion is a word with a high number of mentions during the early 19th   century, the period of Romanticism, and regained popularity in the late 90’s and is still going strong today. I suspect that during the 19th century, passion was used to describe romantic love and in the late 90’s, passion, again, I suspect, is  associated more with work and career. I say this because Arnie Warren, in 2000, wrote a book called Find you Passion, and here is the description:  Continue to podcast
April 01, 2021
Holy Week 2021 Special: Kinder definition of business from Pope Francis
Today, the topic is business and its definition from the Vatican. It is important to know this so we may expand our perspective and include the Vatican framework into our business activities. Even if we are doing it, we did not stop to think about it. We accepted it as a learnt tradition. Maybe we can pause and ask what a business is (entrepreneurial venture) and what is asked of us as we do our business. The most common answer to the definition of business in modernity is providing solutions to customers for profit. There are 2 important objectives here: solve problems and gain profit. Nothing wrong with these, in fact, innovative companies have given us comfort, created wealth and uplifted lives for centuries now. Because of them we have cars, computers, phones, and medical equipment that helped save   lives to name a few. So thanks to Science and innovation. Continue to podcast.
March 29, 2021
How Do Cancel Culture & Wokism Affect Businesses & Personalities?
From America to Zambia, good day.  In this podcast I will talk about the effects of cancel culture on businesses and personalities. I am Jeff and you are listening to Business Class. Theodor Geisel, wrote on a stationery while inside the ship to New York in 1936, the words, “And this is a story that no one can beat. I saw it all happen on Mulberry Street,”. A year later, that line became the book, “And to Think That I Saw It on Mulberry Street.” What a tongue twister. This is the first book that launched Geisel as Dr. Seuss. Dr. Seuss was born in 1904 and died in 1991. He is a children’s book author, poet and cartoonist. His books sold over 600 million copies and have been translated in more than 20 languages. My wife and I read Dr. Seuss’ books to our kids when they were toddlers, my eldest son would fall asleep as we read to him Mr. Brown Can Moo Can You? And when he finally learned to speak, he would moo with us. This, I guess, is the same for all the other parents out there because Dr. Seuss is a standard when it comes to classic children’s literature. So it surprised me to learn that his estate voluntarily stopped publishing 6 books with sensitive racial contents. Since then, a lot of articles have come out associating the news with cancel culture. I am not making a conclusion that the move to stop publishing is related or driven by cancel culture, and to clarify, Dr. Seuss has not been cancelled. According to the news, they just decided to stop printing. But since cancel culture has been mentioned and gaining limelight in culture and society, I think this would be a good opportunity to talk about what it is. In this podcast, I want to discuss cancel culture, wokism and how they are associated,  and how it affects businesses and personalities. To understand the culture better we must first understand the philosophy behind it and its history.
March 25, 2021
Book Insights: Lean Start Up by Eric Ries
Today I will give my insights on the book Lean Start Up by Eric Ries. I will also give an example on how I applied the principles to successfully start a business. I came across the book Lean Startup by Eric Ries, back in 2012. After reading it, I knew this would be the book that will help entrepreneurs successfully launch their business ideas. This is also the reason why I have incorporated the lessons I learned from this book to my entrepreneurship classes, and I have also applied the principles that helped us successfully launch my consulting business. Check the book it here: Book
March 21, 2021
Are you fit for entrepreneurship?
Are you fit for entrepreneurship? This is the question that begs to be answered in this podcast and if you have been asking this question to yourself, I offer you what Joseph Schumpeter has to say so your question may be answered by the end of this podcast. This question, which has been asked a million times, is relevant whether you are 15 or 50. At 15, you start thinking what you want to be, and at 50, retirement is beginning to be a consideration. Along the lines of am I fit for entrepreneurship are 2 other questions: am I made for entrepreneurship? And, will I be successful as an entrepreneur? The former would be hard to answer because it is philosophical in nature. The word made in the question presupposes there is destiny and asking if you are destined to be an entrepreneur can only be answered by you. On the other hand, the latter, asks about the future, which no one can answer. The only way to know is to test it and only time will tell.
March 18, 2021
Finding one's niche in life: lessons from Matsushita, founder of Panasonic
Breaking free from middle age philosophy gave us liberty to think, and the consequence is individualism, the principle favoring one's freedom; Enlightenment gave us this gift. Now, Fast forward to post-modernity. The gift of this period to man is not just freedom to think but also freedom to create himself to his liking, self-definition or self-creation, whatever way you want to call it. Power has been bestowed upon men.  As the US Army recruitment slogan goes, “be all that you can be.” It encourages man to do everything, to test everything, to experience everything. These gifts, however, came with a price. These options: ability to self-create and the idea to be everything we can be, put you and I in confusion, in an existential crisis. Now, we ask: What is my niche? Konosuke Matsushita helps us answer this complex question. I will share an essay he wrote in 1986 that gives a clue how he found his niche and its relationship to his mission. Hopefully, this will give you insights on how you can find your own place in life.
March 12, 2021
Using Intuition in Management
I have wanted to do a podcast dedicated to my mentor Dr. Ed Morato since the day I learned of his passing, but I have no idea what to write about.  Dr. Ed Morato or Prof. Edmo, as we, his students, call him, was formerly the Dean of Asian Institute of Management, Chairman of Bayan Academy, a social enterprise, as well as the ACE Center for entrepreneurship, the program partner of Ateneo that runs their master in entrepreneurship program where I was a student.  Prof. Edmo is a brilliant man who selflessly devoted his life for the development of social enterprises in the Philippines. He mentored thousands of entrepreneurs and educators that is why many people love him. He wrote more than 50 books, enough for his legacy to live forever. Continue to podcast
March 05, 2021
What is Founder's Vision
Having a vision is vital to a business. It is a way of motivating people and helps in communicating where it wants to be in the future. Most of us are familiar with one type of vision, the corporate vision, the other, not much. Here, I will discuss and attempt to make a clear distinction between the two. Note though that one is not better than the other; both works together. I hope to bring clarity by the end of this podcast. Vision in the context of business is defined as where the company wants to be in the future or how it sees itself in the future. This is how vision is defined in business books and in schools. Also taught is how a vision statement starts: to be the... continue to podcast
March 02, 2021
Market Segmentation: the key to business growth 2/2
Hi! welcome to the continuation on the topic of market segmentation. in the last podcast, you heard the definition of market segmentation, benefits, and steps in segmenting business consumers. In today’s continuation you will hear an example on how a small training company segmented their business consumers to find their target, followed by an example for segmenting end users using a known company that made them a leader in the industry. Now, let’s start from the last topic we discussed. How do you then segment the market? continue to podcast....
February 27, 2021
Market Segmentation the key to business growth 1/2
Do you every wonder why Starbucks and Dunkin’ can be beside one another or a few steps apart yet thrive and still grow? Could it be their coffee or donuts? Thinking that products grow a business is a mistake. Many marketers have unanimously pointed the direction towards market segmentation as the key to business growth. Here is 1/2 episodes.
February 25, 2021
What I learned from Peter Drucker about innovation
 Peter Drucker is an Austrian author, educator and management  consultant. He has been described as the founder of modern management,  and being modern means that he approaches business with science and  reason. Joseph Schumpeter, an economist, who tackled the topics of  entrepreneurship and innovation, a friend of his father, is Drucker’s  major influence on the said topics. By now, most of us have heard from many management consultants and  business authors that innovation is the key to survival and success of a company. This idea has been reduced to a philosophy: innovate or die,  which is attributed to Drucker, but this is still a matter of dispute  according to a Harvard article entitled, Innovation on the fly. Here, I will share lessons on innovation I have learned from reading Peter Drucker.... continue to podcast
February 20, 2021
Diskarteng Pinoy
Let's talk about diskarteng pinoy and how it is present in our culture and mindset. What’s diskarte and where did it come from are few of the things that will be discussed here, and also, I proposed 2 kinds of diskarte.
February 20, 2021
With thousands of business podcasts out there, what makes us different are 2 things, the podcasts delivered to you are research & experience based.
February 01, 2021