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The Business Octopus

The Business Octopus

By Relevate
The Digital Business Community helping people to give their business a brain and teach it to grow itself.
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EP 13 - How to Use Video To Promote Your Business

The Business Octopus

Ep 22 - Change in The Digital Business Environment
Today, we spoke with Peta Marshall, a digital transformation consultant, to discuss the ways in which business is changing due to digital innovation.   Discussion points:  • What is happening in the business environment o Current changes  o New technologies  o Move to ecommerce  • What is the impact on employees and business owners  o Jobs  o Volume of data  o Data is your asset  • What does it mean for the future  o What’s next?   Thank you for listening to the podcast, if you have any questions or would like to be on the show you can check out and fill out the contact form.
September 11, 2021
EP 21 - How Does Digital Infrastructure Impact Your Organisation?
We've invited Chandan Rana, the Infrastructure and Digital Solutions Specialist at Relevate, to join me today for an interview where we will discuss a few important topics.   Which small company IT issues arise most frequently?  Web site hosting - SSL - Hardware and software that have been cobbled together - Cyber defence  What influence will small businesses have if they do not figure it out?  - Business failures - Inability to produce - Be rendered irrelevant.  What will happen next?  The ability to access a cloud desktop from any device.  Cyber security issues aren't going to be resolved anytime soon.The prem is vanishing.  Find out more about Rana's business by going to
September 7, 2021
EP 20 - Strategy for Financial Advisers and Lawyers
Why is being Strategic important for Accountants and Lawyers?   We have confidence in people like doctors, lawyers, and accountants. When a company does not take responsibility and acts in the interests of the future, they are stripped of their positions. A strategy is about figuring out which of the best options is out there and then making the right choice. We are confident that these professionals will look after our financial and emotional well-being in the future. An effective way to illustrate a caring concern for the future is by referencing an anecdote I shared at the CA ANZ Accounting Conference in April of this year.  You can find out more info about strategic leadership and digital strategy at John’s website it will be Linked In the episode comments.
August 16, 2021
EP 19 - Growing Digital Wings
The Strategy Guy here to talk about Growing Digital Wings Welcome back, Last time we spoke about creating a Leading Strategy Welcome, Discussion points: · What are digital wings? · Why is growing digital wings important? · How do we grow them? · Which digital technologies are most important for a business? · How can business get their digital investment mix right? Thank you for your time: You can find out more info about strategic leadership and digital strategy at John’s website it will be Linked In the episode comments.
August 6, 2021
EP 18 - Leading Strategy with John Hale
Today we welcome back John Hale – The Strategy Guy here to talk about Leading Strategy Welcome back, Last time we spoke about creating a Stategic mindset Welcome, Discussion points: · When it comes to leading strategy, the future is really important, right? o How to think about strategy o Profitability and leadership · Who in a business needs to be responsible for thinking about the future? · What is the best way for a leader to lead strategy? · How does the strategy note work?
August 6, 2021
EP 17 - Creating a Strategic Mindset
The future is critical to strategy. An interview with entrepreneur John Hale Here to provide some thought-provoking strategy advice: - How to design and implement a strategy leadership and profitability? - Managers have to consider the future, so who in a business needs to do that? - How does a leader direct strategy? Visit for more information
July 26, 2021
EP 16 - How businesses can maximise their impact using LinkedIn
Kylie Chown, an expert on LinkedIn as well as an expert on utilising LinkedIn, offers LinkedIn training sessions for businesses in order to generate a greater return on their investment in LinkedIn. Kylie discussed the importance of making a good first impression and how to do it quickly and simply. Today's episode is packed with expert advice for making your LinkedIn profile better. for more information, visit the site:
July 15, 2021
EP 15 - Cyber Security Admist A Pandemic
Cyber Security comes up when Avon speaks with Dejan on this episode, during a global epidemic. When you work from home, you must maintain your data privacy while also guarding yourself from phishing attempts and frauds. Dejan works in IT and keeps data secure for a business in Brisbane. Watch Now:
July 12, 2021
EP 14 - How To Use The Linkedin Strategy With One Line of Awesome Text
Here to speak about your linkedin approach and a catchy one-liner Follow-up ideas for discussion: -What are LinkedIn users doing incorrectly? -How do you rise above others? -How do you turn linked in visitors into customers in your CRM? We help business owners find software tools, tips and tricks to help them get their life back. Not just your usual productivity hack, we delve into the deeper concepts of gaining a strategic advantage. For example using knowledge management to empower your staff and free up more high level headspace rather than constantly chasing your tail.  Subscribe to our channel and grow yourself and your business with us!   Check out more at:  hppts://  We use and recommend webhosting and reseller hosting on fast Australian servers at
July 2, 2021
EP 13 - How to Use Video To Promote Your Business
In this episode, I speak with Orson Lord from Mediable on using video in your business to evoke emotion. We talk about the importance of conveying emotions in video and how it can drive your viewer toward taking action. You can find out more about Orson at his LinkedIn link: Here is a link to the emotive video we mention in the episode:
June 30, 2021
EP 12 - How to drive more profit in your business
Rhonwyn Learner of Business In Training is a Government sponsored consultant who provides training to small business and start-ups. In this episode Rhonwyn talks about the small things that most businesses miss when trying to grow. While everyone is saying that you need to get more leads but what happens next? What are the other things that drive business profitability.
June 15, 2021
EP 11 - Corporate Innervation
In this episode I speak with Ally Muller from GOYA consulting about her experiences on corporate innervation. What makes for an innovative company and how to avoid the innovation graveyard where projects and ideas go to die. Ally is an experienced consultant and has worked with many large multinational firms. You can find out more about Ally Muller and her book, Corporate Innervation, on her website and LinkedIn profiles below:
May 19, 2021
EP 10 - Professional and personal development for the marketing community
Chris Bantock is the founder of Agency Local. He has 20+ years in business and running agencies. Chris talks about the value of having a community of people around you and how marketing agencies can grow. You can get in touch with Chris at
May 12, 2021
EP - 9 How to deal with difficult people
David is a hostage negotiator for business. He helps businesses that are having toxic people problems to turn it around in 90 days. David explains some of the issues that plague businesses and how to identify them. David's consulting firm Metattude has help a wide range of businesses. Get in touch with David at or
May 5, 2021
EP 8 - The top course design mistakes and how to avoid them.
Kat specialises in course design and coaching people on how to make their courses a roaring success. Kat outlines the biggest traps that course designers fall into that prevent them from creating a course that hits the mark or gets finished at all.  You can find out more about Kat at and on her LinkedIn profile at:   You can also get her ebook with the full list of course mistakes at:
April 28, 2021
EP 7 - Change Flexibility
Organisations that can't change are at significant risk of disruption. How ready is your team and your culture to change, how change fit or change flexible are they. One off change is not good enough, in this episode I speak with Dr Steve Barlow on how organisations can harness change and make their teams energised and ready for change.
April 21, 2021
EP 6 - How to get in front of your ideal client
In this podcast I talk to Paul Kennedy from PGV Consulting about how to get in front of your ideal client. Now unlike most podcasts about sales and marketing, Paul is not a marketer but a Chartered Accountant and a Certified Practicing Accountant who has generated a lot of of business for a lot of people by creating great relationships. Hear what Paul has to say.
March 31, 2021
EP 5 - Why Most Marketing Is Broken
In this episode I speak with Aveline Clark from Journey Point. Aveline is an experienced digital marketer that helps businesses to get away from some fundamental marketing mistakes and explains why most marketing is broken. Get in touch with Aveline via her website or LinkedIn below:
March 21, 2021
EP 4 - How to Strategically Scale
In this episode I speak to Dennis Hall from Direct Dialogue about the importance of building relationships in business, how to unify your resources and use technology to scale. Find out more about Dennis at and check out his LinkedIn at
March 15, 2021
EP 3 - Marketing Automation
Michael reverse interviews me and we discuss Marketing Automation, what it is, what it isn't and how small business can start taking advantage of these digital technologies. Michael Alexi:
March 9, 2021
EP 2 - How to scale a business
In this episode we speak with Steve Sandor on how to scale a business effectively. In part 1 we spoke about the concepts and in part 2 we discuss the application of the theory and what it means for business.  You can find out more about Steve Sandor at Inspiring business at or check out Steve's LinkedIn profile at
March 4, 2021
EP 1 - How to scale your business the right way
Steve is a consultant that has worked for large and small companies including consulting to firms internationally such as PNG. He helps business to create the framework around how to scale a business effectively. Steve has many years experience and shared his tips with us in this episode.  In part 1 we spoke about the concepts and in part 2 we discuss the application of the theory and what it means for business. You can find out more about Steve Sandor at Inspiring Business at or check out Steve's LinkedIn profile at
February 28, 2021