The Clever Content Show

Episode 30 of the Clever Content Show is available now and make sure you enjoy it because it’s our final episode. And that’s okay! In fact, it’s a great opportunity for us to reflect on the experience and pass on some of the podcasting wisdom gathered over the last couple of years.

Episode 28 of The Clever Content Show is out on the airwaves and it’s the last episode of the year, which means it’s time to do a bit of looking back at the year gone by, as as forward to 2020.

Episode 27 of the Clever Content Podcast is available now and features a conversation between me (Phil) and Tom where we share some of our content and cultural highlights of 2019.

Episode 26 of the Clever Content Show is here and we thought it was a good time to talk about podcasting and the industry, which has changed a lot even in the last couple of years.

Episode 25 of the Clever Content Show has landed and features a rather marvellous chat with Jane Rutter, Founder and CEO of Zeal, a full service digital and creative agency based in Leeds and London.

Episode 24 of the Clever Content Podcast is ready for your earholes. Iain and Tom are joined by special guest, Jess Peace from Rise at Seven, to talk about the new Portal TV device from Facebook as well as the word content itself.

Episode 23 of the Clever Content Podcast is out and contains some exciting chit chat about the ‘…with me’ phenomenon on YouTube and a surprising tracklist announcement for Coldplay’s new album.

The latest episode of the Clever Content Podcast is out on the airwaves, as we explore Oatly’s decision to make its carbon footprint and commitment to lower CO2 emissions the focus of its marketing.

On this week’s episode of the Clever Content Podcast I join Iain to discuss favourite documentaries, challenger bank ads and have a great chat with John Offord, a fantastic producer, director and broadcaster.

It’s Clever Content Podcast time again and in episode 20, Iain and Tom take a look at the growing number of apps and tools available for making content.

Episode 19 of the Clever Content Podcast has landed! This week, Iain and Tom chat to Chris Andersson, Communications and Campaigns Manager at Good Things Foundation, the UK’s largest social and digital inclusion charity.

Episode 18 of the Clever Content Podcast is out in the wild and – stop the press – this week Iain and Tom are joined by the show’s first ever guest! A huge thank you to Coral Cranmer, Head of Planning at Jaywing, who stopped by the Content OD office to chat all things content with us.

Time for another episode of the Clever Content Podcast and this time Iain is joined by Tom and Dave to talk about tone of voice and some rather curious copy.

Episode 16 of the Clever Content Podcast, Iain and Rich take a look at some of the ways we keep up to date with what’s happening in the content industry. We’re talking tools, tips and handy websites that we turn for all the latest content shenanigans.

We’re back for another slice of the Clever Content Podcast. This time round Iain shares a very upsetting story about how he accidentally dunked his phone in the sea and broke it forever. The good news is it got him thinking about 3’s ‘Phones Are Good’ campaign from last year.

This time round Iain and Tom tackle the tricky topic of user research. In part two of the show, Tom takes us back in time to share his Chat Roulette experience in light of Reddit’s decision to add live streaming to its platform. Because who doesn’t want live streaming these days!?

In this show, Iain and Tom revisit PaddyPower’s controversial sponsorship of Huddersfield Town and the possible effect of negative brand association. They also explore the possible reasons behind Facebook’s decision to add the ‘…from Facebook’ branding to both WhatsApp and Instagram.

It's the latest Clever Content Podcast episode. Iain, Tom and Phil take on FaceApp (yes we made ourselves old) as well as discussing the recent PaddyPower sponsorship shenanigans with Huddersfield Town. Side note, Phil had to leave mid-show for a content-related emergency, don't worry everything is fine.

Not much more to it, crank your speakers up to eleven or get your headphones on and hit play. If you have any feedback, feel free to get in touch and share it with us.

Time for another episode of the Clever Content Podcast. This time, Iain and Phil are joined by our marvellous animator, Cara who is on hand to share her expertise. She shares how she became interested in animation at an early age and managed to turn her passion into a career.

Cara recently wrote about the online spaces where she find inspiration for her work. On the show, she talks about the recent animated blockbuster, Spider-man: Into the Spider-verse, which uses a wide range of techniques to produce a unique effect. It’s all about the ones and the twos!

Finally, we look at the incredible statistic that 60% of animation students in the US and europe are women, yet that figure drops off to 20–40% who are in professional roles. Cara is just starting to get involved in a new organisation called Animated Women UK, and she shares her experience of being a female animator working in the industry.

And that’s it! Go and grab your headphones, pop them on your bonce and enjoy the episode. And if you have any feedback, feel free to get in touch and share it with us.

Iain is joined by Richard Tissington, Head of Video at Content OD and Dave Moore, Project Director, who both have many years experience producing, shooting and editing video content – so we decided to go more in-depth on the all-important pre-production process.

In episode 9 of the Clever Content Podcast, me and Iain are joined by our Head of Video, Richard Tissington to talk about Airbnb’s foray into the world of filmmaking.

In episode 8 of the Clever Content Podcast, we talk about the recent announcement from Lush, the cosmetics brand that's decided to turn off all its social media accounts. We also discuss tips and techniques for dealing with problem copywriting issues.

The latest episode of the Clever Content Podcast, this time we’re talking about who your content is for, as well as giving a shout out to a couple of our favourite browser bookmark

We’re back with another episode of the Clever Content Podcast and this time we’re talking influencers and niche communities. There’s more – we’re also joined on the show by Tom, our new Head of Digital at Content OD!

We're back! Episode 5 of the Clever Content podcast sees Iain and Phil in reflective mood as we shake up the format and talk about the importance of content governance and making sure your content plans are achievable. In the second half of the show we go on to talk about how content agencies and freelancers go about getting new business. Go grab your headphones!

Episode 4 of the Clever Content podcast is now available for your listening pleasure. In it we cover content-related topics including changes to Reddit that make it more appealing to brands, tools and tricks for staying on top of current trends and curating content, plus an overview of what makes a good copywriter.

Episode 3 of the Clever Content podcast is out and this time around, Phil and Iain talk virtual billboards at sports matches, working with YouTube influencers, and Instagram's launch of its IGTV service.

Episode 2 of the Clever Content Podcast sees us cover the marketing campaign behind Deadpool 2 and bullying on social media, including what to do about it. We also take a look back at all those GDPR emails we received in May and thoroughly inspect the new features coming to Instagram. Lots of content! Enjoy...

If it’s content that’s clever, we want to tell you about it. In this first episode of the Clever Content podcast, we tell you all about our podcasting plans, our clever content proposition, Mark Zuckerberg memes, voice clips and the rise of stories on social media.