This episode explores the many facets of creativity in relation to well-being. Caleb shares personal experiences with the ebb and flow of productivity, discipline, and deadlines during mania, depression, and the "in-between times." A rich and inviting look into creative work that is unmapped, rickety, and flawed. "It has been a long time for me to start acknowledging and owning my mental health struggles, and recognizing that they are something that can be dealt with. That doesn't mean conquered, but it means shared and understood and expressed." This interview sheds more light on the many reasons it is worthwhile to share our humanness.
Host Emily Olsen introduces Caleb as Artistic Director and Speaker for the upcoming 2020 Connection Project.
Some of Caleb's vast portfolio and collection of ongoing work can be viewed here.
A bit about Caleb:
The middle of 3 brothers raised by a single-mother, Caleb Beyers went through 7 different schools before attending Harvard University, where he earned his AB with honours in psychology in 2003. While at Harvard, he was a member of the Varsity Heavyweight Crew, an editor of the Harvard Lampoon Magazine, and an art director at Harvard Student Agencies’ Graphic Design studio and Let’s Go Travel guides.
Following a stint as a film teacher and rowing coach at Shawnigan Lake School, Caleb toured North America with various bands as a photographer and merchandise manager. He returned to Victoria in 2005 and became actively engaged in the arts community: participating in, and organizing shows, and publishing books and zines. His work as an artist led to his first commercial design commission, Habit Coffee, for which he designed the business’ brand and interior space.
In 2008 he lived in New York City, where he worked on large-scale commercial campaigns, before returning to Canada where he founded Caste Projects with his wife, Hanahlie Beise. Under the Caste Projects Banner, he has created brand-strategy, campaigns, interiors, and visual identities for numerous Victoria brands, including Hoyne Brewing, Big Wheel Burger, Victory Barbers, Rifflandia Festival, Superbath Mobile Carwash, and Chester Fields. One of Caste Projects’ largest undertakings was the development of a new branding & communications platform, and the facilitation of a complete project redesign for one of Victoria’s largest urban developments: Dockside Green. The mission of Caste Projects is to use business as a tool for catalyzing culture, and to stimulate the local economy through the creation of local brands with uncommon character, humor, and aesthetic sensibility.
While Caleb maintains an active interest in issues relating to culture & vibrancy in the urban fabric, he now lives on Pender Island with his wife, where they raise Alpacas, and produce yarn under the brand name Hinterland. In 2017 and 2018 he developed character designs for two animated TV show projects which sold to Netflix and Fox. While the fate of those projects is unclear, Caleb is currently busy developing his own animated show concepts, drawing characters as well as writing scripts.