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The Cultural Marketer

The Cultural Marketer

By Florence

Think global, act local. Weekly tools, tips, insights on how to connect better with different cultural audiences. Get the latest on how to market to the Chinese, Japanese, Korean, Vietnamese, European, Canadian consumer and more.
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Life and Work in Singapore

The Cultural Marketer

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Chinese New Year Cultural Marketing Tips You MUST Know
Chinese New Year Cultural Marketing Tips You MUST Know
Chinese New Year (CNY) is around the corner, and many brands know this is a great marketing opportunity to connect with the Chinese audience. Marketing for the Chinese New Year requires an understanding of how people celebrate the occasion, the taboos you must avoid, and the Chinese Zodiac meaning of the Year of the Ox. Our team discusses Chinese New Year cultural faux pas to avoid and the key differences between how people in different regions of China celebrate. This is the episode you can’t miss if you are looking to connect with the Chinese audience during Chinese New Year!
21:22
January 22, 2021
RED 101: How can you advertise on Xiaohongshu (RED)?
RED 101: How can you advertise on Xiaohongshu (RED)?
So, you've created a business account on Xiaohongshu (RED), how can you promote and advertise with it? How can you work with influencers to reach your audience? Are these questions you want to be answered? Watch this video!
06:06
January 12, 2021
RED 101: How can you use Xiaohongshu (RED) for your business?
RED 101: How can you use Xiaohongshu (RED) for your business?
With 7 billion impressions daily and many events going on every day on the popular Chineses social media platform Xiaohongshu (RED), we are going to explore how your business can leverage this social media platform organically to build relations with influencers, encourage user-generated content, and run hashtag campaigns.
05:51
January 08, 2021
RED 101: What is Xiaohongshu (aka: RED)?
RED 101: What is Xiaohongshu (aka: RED)?
Xiaohongshu (in the Apple Store and internationally it is referred to as RED) is a Chinese social media platform established in 2013. The platform, now with 300M users, over 70% of the platform's users are millennials. In this video, we share the key facts about Xiaohongshu and its users.
04:24
January 04, 2021
How to grow your TikTok account?
How to grow your TikTok account?
We chat with our Content Creator at Catalyst Agents, Harley Ma, about how he started and grew his own TikTok account during the pandemic and built a following of 136.3K fans. Harley also shares his experience managing the Catalyst Agents TikTok account and key tips on what has worked. Looking to build your own following on TikTok? Watch this video!
20:52
December 28, 2020
How to build up your YouTube Channel
How to build up your YouTube Channel
If you are interested in becoming a Youtuber, how can you build up your channel? Tina Hu, Marketing Coordinator at Catalyst Agents staff, set up and grew her own Youtube channel over the past year singing covers of Chinese songs. We chat about her insights and tips on growing a YouTube channel in this video. Don't forget to follow @Thisistina on Youtube to check out her profile!
13:01
December 22, 2020
How can Bilibili help your business?
How can Bilibili help your business?
As a popular video platform in China, Bilibili has gathered hundreds of millions of young people forming over 7000 subculture groups and covering a variety of interests and topics. The growth rate and current size of the platform provides a huge opportunity for brand marketing. Watch this episode to learn how can Bilibili help your business.
12:03
December 18, 2020
Why are bullets comments so popular in China?
Why are bullets comments so popular in China?
Bilibili is a video platform famous for 'bullet comments' in China and this rising Chinese social platform has just announced their 'bullet comment of the year' on Dec 1st. Our Content Creators and Lead Chinese Strategist chat about bullet comments in this episode and talk about why it's so popular in China. Explore the culture of Bullet Comments in China with us and learn how the Chinese are consuming online video content!
18:56
December 12, 2020
Life and Work in Singapore
Life and Work in Singapore
We explore Singapore's cultural nuances with our guest, Ying Xin, who spent 4 years working abroad in Singapore. From work culture to dining out, she shares a 360-degree view of her experience.
37:54
August 25, 2020
WeChat Ban Impact on Individuals and Businesses
WeChat Ban Impact on Individuals and Businesses
What’s going to happen when the WeChat goes into effect? We cover the personal and business implications for those using WeChat, servicing clients on WeChat, and businesses connecting with customers on the app.
15:50
August 17, 2020
What it’s Like Working in Shanghai
What it’s Like Working in Shanghai
This is the first of our interview series where we chat with individuals who have work and/or lived abroad. They’ll share their insights on how’s it like to work and live in their respective cities. Our first guest is Susana Zhao, who shares her experience working in Shanghai.
07:34
August 06, 2020
Cultural insights shaping the future of retail
Cultural insights shaping the future of retail
What can Japanese dine-in experiences, an iconic Swedish store design, and China’s ultra convenient same hour delivery services shape physical shopping experiences of tomorrow?
10:56
June 05, 2020
You are being crazy if you don’t STOP these marketing practices
You are being crazy if you don’t STOP these marketing practices
“Insanity is doing the same thing, over and over again, but expecting different results.” - Albert Einstein. Is this how you are treating your marketing strategy? We share 3 examples how “tried and true” marketing methods shouldn’t always be followed, especially when evaluating new markets, consumers, and social platforms.
11:34
May 18, 2020
Huawei’s Thoughtful Mother’s Day Campaign
Huawei’s Thoughtful Mother’s Day Campaign
The Concert at 4AM campaign connects emotionally with moms of newborns, and creatively shines a spotlight on a mother’s love for their child to celebrate Mother’s Day.
06:46
May 16, 2020
It’s time for marketers to be more ‘human’
It’s time for marketers to be more ‘human’
We discuss 2 consumer trends and 1 case study to illustrate why being more ‘human’ with our marketing is now more important than ever to keep your marketing efforts relevant in these unique times.
07:26
May 06, 2020
China's retail sector: lessons to help your business thrive post covid
China's retail sector: lessons to help your business thrive post covid
China was the first to experience the economic impact of the global pandemic - what lessons can we learn from how it's retail sector reacted? In this week's podcast we discuss the steps China's retail sector took to keep business alive immediately and now as the country is slowly restarting business activity. We provide insight into how you can apply these lessons to help your business thrive post covid.
09:17
May 04, 2020
Why 34% of all mobile traffic in China is on WeChat
Why 34% of all mobile traffic in China is on WeChat
What is WeChat and why is it such a powerful app? We discuss how WeChat has expertly consolidated life's daily conveniences into the app to achieve such a high market adoption rate in China, user demographics and behavior, and outline a day in the life of a WeChat user to help you make sense of the astounding success of WeChat.
09:48
May 04, 2020
WeChat Work is the answer to working from home for China's businesses
WeChat Work is the answer to working from home for China's businesses
We discuss how WeChat Work's bundle of services significantly streamlines business operations, especially for companies with multiple branches and regions. We also share a 3-minute guide to get your business setup on the app. For businesses that operate in China, have revenues from China, or have Chinese clients around the world who are WeChat users, WeChat Work has emerged during this global pandemic to be the solution to keeping management, staff, partners and clients connected while working remotely.
08:45
May 04, 2020
The Secret Behind WeChat’s Runaway Growth
The Secret Behind WeChat’s Runaway Growth
Learn how WeChat built a massive user base of over 1 billion users through using a consolidation strategy. 30% of all internet time in China is spent on WeChat. Find out why in today’s episode. Show Notes: 0:00 - WeChat Usage Statistics 2:10 - WeChat key functions for personal use 4:48 - Using WeChat for work 5:42 - WeChat Work app changing business on the go
07:53
August 20, 2019
August 19, 2019
August 19, 2019
00:35
August 19, 2019