The Shopify Dropify by The Cut

The Shopify Dropify by The Cut

By The Cut
Shopify ecommerce interviews and insights from The Cut, Shopify Expert and Shopify Plus partners. This podcast is for ecommerce business owners to help you learn about Shopify, apps, branding, sales conversion strategies and more. We speak to Shopify merchants, app developers and agencies. Plus, our directors help with their own ecommerce insights. Since 2009, The Cut has designed new Shopify websites, enhanced existing sites and improved branding and messaging to increase conversion. Our expert ecommerce people live to help, so share our expertise here and Shopify 'til you dropify.
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Episode 53 - Shopify - Merchant Interview - Charles Docus from 3 Two 1 on selling cocktails & liqueurs online.

The Shopify Dropify by The Cut

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Episode 56 - Shopify - Merchant Interview - Jayne Graham from Cranmore Home on selling furniture online
Welcome to Ep.56 where we talk to Jayne Graham, Owner of Cranmore Home & Co., a personally curated online furniture, homewares and interiors store. Jayne is fussy and invests a lot of time in sourcing the best and most interesting pieces for her collections. Plus, she is a huge fan of Australian made products and features many pieces by Aussie designers and makers. These factors combine to make Cranmore Home & Co. a rewarding and great looking place to shop. Visit Cranmore Home here Contact The Cut here Jayne comes from a background of marketing and business development, often a great foundation for ecommerce success. So this Shopify interview will be valuable for you if you're running your own online business and want to hear about Jayne’s purchase of Cranmore Home and how she approaches her marketing strategies. While Jayne didn’t start the business, she has certainly driven online growth with a focus on high quality, great value furniture, Australian designers and producers, and collaborating with like-minded people to bring together great collections. Jayne also offers B2B services and works closely with architects and interior designers. It’s always awesome to hear from merchants who have taken an existing business and injected it with new vision and focus, and digital marketing smarts, to change direction and achieve growth. That is very much what Jayne is doing with Cranmore Home & Co. and she happily shares her ecommerce business adventures and insights with us, and you!, in this episode. Our thanks to Jayne Graham, owner of Cranmore Home & Co. for sharing her marketing advice and business stories on The Shopify Dropify. If you're a Shopify business owner or work in digital and ecomm marketing, come and guest on this podcast. Get in touch anytime.
34:53
June 3, 2020
Episode 55 - Shopify - Expert Interview - Jon MacDonald from The Good on growing conversions
Welcome to Ep.55 where we talk to Jon MacDonald, Founder of The Good, an American agency specialising in customer conversion. The Good work with ecommerce businesses to assess performance and make decisions based on data and testing. Their constant goal is to increase conversions by building better online shopping experiences for customers. Visit The Good here Talk to The Cut here Jon is the Founder and President of The Good, and, just like The Cut, they opened their doors way back in 2009. This Shopify interview will be great value for all online store owners who are wondering why they can’t convert more visitors into loyal and paying customers. Jon is super smart and shares a ton of insights and tips into how The Good helps companies grow conversions in ecommerce. Plus, he has some very interesting observations on ecommerce marketing too. The Good are based in Portland, Oregon, USA and their mission is to ‘remove all the bad online experiences, until only the good remain.’ Hence their name. We like that, it’s clever, and friendly. Jon and his team at The Good specialise in increasing sales conversions by redesigning customer experiences based on data and testing. The Good work across multiple ecommerce platforms, including Shopify, Magento, BigCommerce and others. Big thanks from us to Jon MacDonald, Founder of The Good, custom conversion agency, for sharing his time and stories right here on The Shopify Dropify. If you're a Shopify business owner or work in digital and ecomm marketing come and guest on this podcast. You’re invited, so get in touch anytime.
35:39
May 18, 2020
Episode 54 - Shopify - Expert Interview - Fiona Stevens from Loyalty Lion on maxing the value of your customers
Welcome to Ep.54 where we talk to Fiona Stevens, Marketing Manager of Loyalty Lion, a Customer Loyalty application specialising in helping ecommerce businesses to engage more with their customers, drive sales and increase the value of all customers. Visit Loyalty Lion here Visit The Cut here Fiona joins The Cut all the way from sunny London to run us through Loyalty Lion, her role, and how Customer Loyalty programs can be so valuable to your customers, and powerful for your bottom line. Loyalty programs sit within the ‘magic 3’ ecommerce marketing essential - Email Marketing, Customer Reviews and Loyalty. Loyalty Lion are the kings of the jungle when it comes to progressive, sophisticated and content-rich customer loyalty programs. This Shopify interview will be interesting and valuable to every online store owner and ecommerce marketer who wants to understand the potential of customer loyalty, or improve the scope of your current approach and loyalty program. Loyalty Lion is a London-based Loyalty app for ecomm, with clients in over 55 countries. The platform has delivered over 14.5 billion Loyalty Points with over 1.7 million rewards claimed. They specialise in data-driven loyalty and engagement, to help merchants understand their customers better. They are all about unlocking insights to better understand what drives longer-lasting customer relationships and accelerate marketing. The stories Fiona shares in this ecommerce podcast are all about the options, customisations and the super cool and awesome ways businesses can activate loyalty concepts to make them fun and interesting for their customers. And rewarding too of course! Plus, build programs that are highly tactical with a focus on increasing sales from existing customers, and boosting new customer acquisitions. Big thanks from us to Fiona Stevens, Marketing Manager of Loyalty Lion for sharing her time and stories on The Shopify Dropify. If you're a Shopify business owner or ecomm specialist, please come and guest on this podcast. Get in touch anytime.
35:07
May 10, 2020
Episode 53 - Shopify - Merchant Interview - Charles Docus from 3 Two 1 on selling cocktails & liqueurs online.
Welcome to Ep.53 where we talk to Charles Docus, Founder of 3 Two 1, an online and wholesale business specialising in premium spirits, liqueurs and other lovely ingredients to make yummy cocktails. 3 Two 1 operates on the Shopify platform, and is a growing business in its fourth year of operation. 3 Two 1 launched in 2016 and operates from Perth, with a national network of clients including bars, restaurants, hotels and venues. The business sells premium spirits and liqueurs online, and helps brands to market their products and reach new audiences. Visit 3 Two 1 here. Connect with The Cut here. This Shopify interview will be interesting and valuable for you if you're in the alcohol, hospitality or FMCG sectors. Charles’ story is a great listen, as he describes his transition from commercial lawyer to ecommerce entrepreneur. Originally from France, where he did the majority of his education and training, Charles was admitted to the Supreme Court of WA in 2016. His professional background is as a liquor licensing lawyer, with a successful career with some of Perth’s biggest names in legal services, before his ‘side hustle’ took over. Premium quality spirits, liqueurs and the amazing cocktails that are created from these beautiful ingredients, are Charles’ passion. Big thanks from us to Charles Docus, Founder and Director of 3 Two 1, for sharing his time and stories on The Shopify Dropify. If you're a Shopify business owner or work in digital and ecomm marketing you’re invited to guest on this podcast. Get in touch anytime.
25:44
May 3, 2020
Episode 52 - Shopify - Expert Interview - Bhavin Shah, Freight Consultant from InXpress with super shipping insights
Welcome to Ep.52 and your chance to hear Ben talk with Bhavin Shah, Freight Consultant and all around expert on all things ecommerce freight, shipping and delivery. Bhavin works with InXpress, a shipping provider that is all about finding the best solution for each ecommerce business depending on what they ship, size and weight, and where the goods have to get to. With international and domestic shipping affected by Covid-19, Bhavin shares his insights into what is going on and what merchants can expect, from delays for customers, to their best options, and possible changes to the shipping landscape after C-19. Visit InXpress here Get help from The Cut This Shopify interview will be super helpful for all Shopify merchants and ecommerce business owners  who are being challenged by the changes to the shipping ecosystem because of Covid-19. Bhavin really knows his stuff and prepared this interview especially to give as much help and understanding as possible to the ecommerce community. Bhavin has been with InXpress for 2+ years and is highly dedicated to helping his clients, partners and suppliers achieve the best possible outcomes in ecommerce and business in general. InXpress gives business owners maximum flexibility to optimise their margins on shipping. They are all about providing merchants and business owners with options, so they can choose the best delivery provider, at the best price, based on what they are sending, and where they are sending to. InXpress runs on a franchise model where each consultant is backed by the infrastructure and global partnerships of the company, and also free to form their own relationships, and find clients and partners in their regions. Big thanks from us at The Cut to Bhavin, Freight Consultant with InXpress, for giving up his time to deliver an awesome interview and help us all understand the changing shipping landscape and the best options we have right now as we move through C-19. You’re invited to appear on this podcast. We’re always happy to interview ecommerce experts, digital marketers and Shopify merchants. Contact us at The Cut and we’ll make it happen for you.
28:50
April 28, 2020
Episode 51 - Shopify - Expert Interview - Chase Alderton from Recharge on the power of subscription sales
Welcome to Ep.51 where we talk to Chase Alderton in LA, Marketing Manager at Recharge, an ecommerce application that’s all about subscription sales - recurring sales that allow customers to set subscription-style purchases of products that they need again and again. Chase has been with Recharge for 2+ years and is a big believer in disruption, and pushing people out of their comfort zones to get the strongest thinking and the best ideas. In this podcast, we talk about how Covid 19 has affected ecommerce, ideas on how merchants can respond, and what sort of changes we can expect to come out of the crisis. Visit Recharge here Contact The Cut here This Shopify expert interview will be interesting for every merchant who is already using subscriptions to increase their sales numbers, and for those who want to add subscription selling to their business. Subscriptions work really well for products that people consume, or use up. Often these are in the food, skincare and beauty sectors and might include products like fitness nutrition, meals, groceries, toilet paper, skin care, soap and shampoo, tanning products and so on. Chase’s mission is to educate, question, and challenge ecommerce merchants so he can help them make the best possible decisions with the information they have available. Chase hails from Santa Barbara, and got his degree there, majoring in Psychology - A handy degree when doing anything based around human behaviour, like ecommerce! Before Recharge, Chase was with Estify, in a Marketing and Comms role. Recharge Apps is a global business and started up in 2013, with 3 people building Shopify sites from an apartment, and calling themselves ‘Bootstrap Heroes’. Recharge was born in 2014, to make online payments easier for everyone and they now help over 10,000 Shopify stores, making the sale of subscription products easy. For Merchants, that means selling and managing repeat orders in one powerful and simple, all-in-one platform. Thank you from us, to Chase, and the team at Recharge for the insights and sharing your experiences, and predictions around the C-19 situation. If you're a Shopify business owner or work in digital and ecomm marketing, come and guest on The Shopify Dropify. Get in touch anytime.
39:47
April 20, 2020
Episode 50 - Shopify - Expert Interview - Tom Goodwin, COO at Reviews.io, customer review action heroes
Welcome to Ep.50 where we talk to Tom Goodwin, Chief Operations Officer at ecommerce reviews company reviews.io Like the name says, they specialise in customer reviews for ecommerce businesses. Visit Reviews.io Connect with The Cut This Shopify interview will be valuable for you if you're in ecommerce and want to increase your lifetime customer value strategies. Reviews.io helps give ecommerce businesses access to the power of endorsements from their customers who are already engaged and happy. Tom has been with Reviews.io for just over a year and relocated to Sydney from sunny England to Sydney for his role. Reviews.io is an international business, with offices in Sydney, UK and LA. They are a Google Licensed Review Partner, and gather authentic customer feedback for thousands of clients around the world. They specialise in facilitating content-rich Customer Reviews for ecommerce platforms, including Shopify. The platform includes reviews by customers, product reviews and location reviews. Ecomm businesses can get organic stars and seller ratings in Google & Bing to reduce spend on PPC ads, improve click-through rates, boost conversion and enhance sales and customer trust. As we all know, making the most of your customers can be a successful growth strategy in ecommerce, and should be a more efficient customer acquisition strategy than going out cold to try and engage with completely new customers. Big thanks from us to Tom from Reviews.io for sharing his time and insights on The Shopify Dropify. If you're a Shopify business owner or work in digital and ecomm marketing, come and guest on this podcast. Get in touch anytime to make it happen.
29:32
April 14, 2020
Episode 49 - Shopify - Director Download - Ben from The Cut on the new normal, ecomm & C-19
Welcome to Ep.49 where Ben runs through some updates, insights and thoughts on Covid-19, how it is affecting The Cut, and ecommerce. Ben shares some of the key learnings and market observations he and the team have gathered over the last two weeks as the C-19 situation has accelerated. There are bad news stories, good news stories, plenty of change, and even some opportunities. If you need help, guidance or advice on your business and selling online right now, The Cut is here to help in any way we can. Contact The Cut Here This episode isn’t an interview, it’s a download from Ben De Jonge. Ben and Scott thought the time was right for an update from The Cut. This will be interesting if you are in business and coping with the massive changes to the way we all operate. If you’re looking for advice on how to react, and how to communicate with your customers, Ben looks into that and shares insights from The Cut’s expert collaborators and partners in the ecommerce ecommunity. In ‘normal’ times, the people at The Cut are dedicated to helping ecommerce businesses learn more, build their understanding and explore the best options for their businesses. Right now, that is true more than ever. While we’re all facing big challenges, and probably adapting to change faster than ever before, there are opportunities and some key trends emerging around how businesses should handle the C-19 situation. From Ben and Scott and the team at The Cut, we wish you and your business strength and agility as we work through the current situation together. People are calling us at The Cut regularly, with questions, challenges and ideas, so if you want to talk ecommerce with some really nice experts, please call or email us. And our podcast is still open for business too, obviously. If you're a Shopify business owner or work in digital and ecomm marketing, you’re invited to guest on this podcast. Get in touch anytime to make it happen.
19:57
April 6, 2020
Episode 48 - Shopify - Merchant Interview - Charlotte from Cecile Swim on starting a swimwear brand with a focus on sustainability
Welcome back, this is Ep.48 where we talk to Charlotte Cheong, Founder of Cecile Swim. This is a great story from a young ecomm entrepreneur, with a side hustle, with a conscience. Cecile Swim specialise in sustainable swimwear for women, and creating a community who value sustainability and an ethical approach to fashion production and business in general. Visit Cecile Swim here Connect with The Cut This Shopify interview will be especially interesting for people planning to start up an ecommerce business, and those young ecomm entrepreneurs who are already running ‘side hustles’. Charlotte’s story is all about swimwear for women, sustainability in fashion, inclusion and community. Charlotte spent her childhood close to the coast and enjoying the beach. In 2017, she started Cecile Swim while completing a Uni degree in Wildlife Conservation at Murdoch Uni in Perth, WA. Charlotte was exposed to the waste and environmental impacts of the fashion sector, and was inspired to start a label that was based on awareness, sustainability, and changing methods and materials to make a difference. Cecile Swim produces limited quantities from low production runs to ensure quality products and happy workers. Thanks to Charlotte for getting involved in our podcast and sharing her ecommerce experiences and fashion business stories on The Shopify Dropify. If you're a Shopify business owner or work in digital and ecomm marketing, this is your invite to guest on this podcast. Get in touch anytime to share your stories.
36:52
March 30, 2020
Episode 47 - Shopify - Expert Interview - James Hotson from Retention Science on using customer data to optimise ecommerce marketing
Welcome back to Ep.47 where we talk to James Hotson, all the way from LA. James is Head of Partnerships at Retention Science. ‘Re-Sci’ are based in Santa Monica and their mission is to open up AI and customer data to as many businesses and marketers as possible. Visit Retention Science here Connect with The Cut here It’s no secret that data is driving marketing in all sectors, and in ecommerce, customer data is at the centre of everything. This interview will give maximum value to every Shopify and ecomm store owner who is looking to optimise the effectiveness of their marketing, by understanding their customers better. That’s awesome for every single ecommerce business owner on the planet. In simple terms, Retention Science use customer data to elevate the capabilities and effectiveness of digital marketing, from email automations, to predictive customer engagements, and more. The services they deliver include email marketing, AI for customer insights and customer data gathering and reporting. Listen in to learn lots about how to use data to understand your customers, and then use that understanding to market to them more effectively. James has been with Retention Science for 7+ years and he understands this space incredibly well. He was the company’s second ever employee, so he’s ‘almost-a-Founder’. Before Re-Sci, James was Marketing Manager of Tweak Footwear, a crowd-sourced shoe design company, and he went to Uni at USC and Stanford School of Business. A big, super-polite, USA ‘thank you sir’ to James and the team at Retention Science for staying late to speak to us from Santa Monica and sharing his time and stories with you on The Shopify Dropify. To every Shopify business owner and ecommerce expert - This is your invitation to appear on this podcast. Just contact The Cut anytime to be involved.
32:54
March 23, 2020
Episode 46 - Shopify - Merchant Interview - Paul from Perth Hills Veggie Co on the organic growth of an online seeds business
Please note, the above pun was definitely intended. You’re welcome. Welcome to Ep.46 where Ben chats with Paul Beveridge, Founder and Owner of Perth Hills Veggie Co. Based on the name, it’s not surprising that Paul specialises in selling rare seeds and seedlings for vegetables and flowers. Paul’s story is an interesting one as he talks about his journey from finding an unusual niche and selling in person, to adding ecommerce to his business model. Visit Perth Hills Veggie Co here Connect with The Cut here This Shopify interview is super interesting because of Paul’s focus on seeds and seedlings for heirloom vegetables. It is a very non-digital product, and highly specialised, and he has evolved gradually into ecommerce, rather than starting with online selling. That makes for some interesting stories and great insights that every Shopify merchant can learn from. Just about every story, for every Shopify merchant, makes for great listening and Paul’s is unusual and special because of his niche. With a specific niche, comes a specific market of customers, and Paul's business is evolving organically and growing steadily. Paul made a tree change to start the business, finishing up as a city accountant and moving to a country property to invest his energies in his real passion - Growing. This transition helps make Paul’s story even more special. Perth Hills Veggie Co launched in July 2015, with a focus on physical selling, at farmer’s markets and the like. Now, the business is an online plant nursery and seed merchant focussed on growing the best heirloom vegetable seedlings. They also offer a range of plants, seedlings and seeds that includes culinary and medicinal herbs, super hot and culinary chillies plus annual and perennial flowers. A big thanks from us to Paul, the Founder and Owner of Perth Hills Veggie Co, for getting involved in our podcast and sharing his time and stories. We invite all Shopify business owners or and ecomm experts to come and talk your stories on our  podcast. Get in touch to make it happen.
33:53
March 16, 2020
Episode 45 - Shopify - Expert Interview - Chris Dinham from Summit Web on SEO & marketing for ecommerce
Hello and welcome back. This is Ep.45 and we’re talking to Director Chris Dinham from Summit Web, a digital company specialising in SEO, search and digital marketing. This technical area is often misunderstood and Chris breaks down some key insights into simple terms and engaging concepts. Visit Summit Web here Connect With The Cut You’ll love this Shopify interview if you've ever struggled to get your head around search marketing and SEO in general. Our focus with Chris is on ecommerce, so there’s tons of value here for ecommerce business owners who want to learn how to get more from their SEO and digital marketing. Summit Web are all about generating results for their clients, and they have some interesting specialisations and niches, for example, helping Tradies attract new customers. Chris is an award winning and well educated digital marketer and in-demand speaker. We have had him present a Keynote at our Shopify Meetup where his direct and simplified approach really helped our community of merchants learn and understand more in the SEO space. The SEO stories that come from Summit Web are all about best practice, and generating visible results to help businesses engage with new customers, and set new foundations for growth. Chris, and his team at Summit Web, are super passionate about what they do. They understand the technical nitty gritty, and Chris is very good at making complex topics more accessible. Thank you to Chris, his business partner Robbie Nolan, and the team at Summit Web for taking the time to share their insights with The Cut and our Shopify listeners. If you own a Shopify business or work in digital and ecomm marketing, come and talk on our podcast. We’re always looking for new interviewees, so let’s make it happen.
34:49
March 10, 2020
Episode 44 - Shopify - Expert Interview - Simon from Keepspace on 3PL delivery & fulfilment
Welcome to Ep.44 of the Shopify Dropify where we talk to Simon Bruno, Marketing Manager of Perth’s own ecommerce storage and fulfillment company, Keepspace. Keepspace specialise in using data to make inventory management, storage and shipping friction-less for busy ecommerce business owners. Visit Keepspace here The Cut Blog  This Shopify interview will be valuable for every ecommerce business person who is struggling to manage the storage, packaging and shipping of their orders. As ecomm businesses succeed and grow, getting help from Third Party Logistics (3PL) partners becomes a super smart decision that removes plenty of heavy lifting, and allows founders to focus on their business, marketing, and more growth. Keepspace has built their service on the principle of treating every customer as if they are their own, and taking care of each individual order and product that they store, package and ship. Simon has been with this fast growing Perth startup since 2018 and has played a central role in their marketing and growth. He works closely with Keepspace Founder and CEO Jessie Emia and understands the 3PL space inside and out. The Keespace stories are about a digital startup, with a clear niche, that exists to help ecommerce businesses handle their orders, and keep customers happy. Lightening the load of storage, logistics, packaging and fulfillment is all about transition and trust. Keepspace is here to help ecomm companies move from small, to not so small, by taking very good care of products, and their smooth delivery to your end customers. Big thanks from us to Simon from Keepspace, and their whole team, for sharing their time and 3PL insights on The Shopify Dropify. If you're a Shopify business owner or work in digital and ecomm marketing, please guest on this podcast. Get in touch to make it happen.
25:33
March 6, 2020
Episode 43 - Shopify - Director Download - How to choose the best Shopify theme for your website
Welcome to Ep. 43 where Ben and Scott talk through their best tips and tricks for finding and choosing a great Shopify site theme for your ecomm store. Connect with The Cut here For any online or physical retailer thinking about a new ecommerce website, this Shopify podcast will be valuable as Ben and Scott discuss the process, options and key factors to consider when choosing a Shopify theme. Whether you’re re-theming an existing Shopify site, or starting up for the first time, understanding theme selection is important. It can directly affect the complexity of your set up, the effectiveness of your site, and your ability to use it for the long term. Having worked with Shopify since 2010, and designed custom and theme-based sites for all sorts of businesses, Ben and Scott understand the process, the potential for confusion and some simple ways to avoid common pitfalls. From navigating the Shopify theme store, to (not) judging on face value, and considering the best match for your own range of products and categories, this podcast is full of practical advice and current insights. Thanks for joining us, please share our podcasts with your friends and we’ll be back soon with more conversations with Shopify merchants and experts to help you build your knowledge base and create ecomm growth. If you're a Shopify business owner or work in digital and ecomm marketing, be a part of The Shopify Dropify. You can tell your business story and your insights and advice. Get in touch anytime and be our podcast guest.
25:05
February 24, 2020
Episode 42 - Shopify - Expert Interview - Ari Messer from Littledata on the power of analytics in ecommerce
Littledata is all about using data to solve the needs of modern online merchants. More and more, ecommerce businesses have the opportunity to set marketing communication automations, and the ability to base these on customer behaviour data has emerged as a huge growth area in ecomm. Much of this conversation revolves around marketing, and using data to make it more effective, and we all know that effective marketing means higher customer engagement, retention, and sales. Visit Little Data Find more ecomm content here This Shopify interview will give great value to every Shopify and ecommerce business owner, because everyone in the ecomm sector can benefit more from the data they have, and the data they should be looking at. Data drives everything in ecomm, or at least has the potential to, and many companies, large and small, may be missing out. Littledata helps people connect and understand data, and then make better business decisions to help growth. At Littledata, Ari and his team help ecomm businesses with custom reports, data troubleshooting and improving the depth of the data they capture. In short, anything you need when it comes to analytics for ecommerce. Ari understands this space in detail and shares a ton of great stories from his experiences, from the most important data-related tips for start-ups, to what bigger businesses are looking at now, and where the Little Data team see things going in 2020 and beyond. More and more, ecommerce businesses have the opportunity to set marketing communication automations, and the ability to base these on customer behaviour data has emerged as a huge growth area in ecomm. Much of this conversation revolves around marketing, and using data to make it more effective, and we all know that effective marketing means higher customer engagement, retention, and sales. Our thanks to Ari, Co-Founder of Littledata, for talking through the power of customer data in ecommerce. If you're a Shopify business owner or work in digital and ecomm marketing, come and tell your stories on this The Shopify Dropify. Get in touch anytime.
33:40
February 13, 2020
Episode 41 - Shopify - Merchant Interview - Tracey Davidson from Adventure Snacks on Flexibility and Evolution in Ecommerce
Welcome to Ep.41 where we speak with Tracey Davidson, busy mum and Founder of Adventure Snacks, a Shopify business that’s all about helping parents get creative and fun with kid’s school lunches. Since she started up, Tracey has grown the business and shifted direction and she shares her ecomm adventures with us. Visit Adventure Snacks Find more ecomm content here This Shopify interview will be interesting if you're in business sectors related to mums and kids, school supplies and school food. Tracey has some awesome stories about taking the leap, juggling family and ecommerce, and being flexible and open to change. In 2014 Adventure Snacks started with a focus on healthy food and recipes, and then shifted direction to focus on fun, sustainable and handy packaging options to help parents put together creating and engaging lunches for their kids. Adventure Snacks is all about giving parents the tools they need to prepare and pack great lunches with less packaging. War on waste! Tracey was inspired to start Adventure Snacks first by her own struggles to find healthy, fun and interesting school lunches and snacks for her own little ones. The original motivations were making school lunches, healthy, fun and interesting for kids, and sustainable and planet-friendly. Now, the Adventure Snacks story is about a collection of the best school lunch boxes, storage and food prep options to make life easy and fun for mums and kids, and cut down on packaging and plastics. Big thanks from us to Tracey Davidson, Founder of Adventure Snacks, for sharing her time and stories on The Shopify Dropify. If you're a Shopify business owner or work in digital and ecomm marketing, come and share your own stories on our podcast. Get in touch anytime.
32:41
February 9, 2020
Episode 40 - Shopify - Merchant Interview - Emily from The Purist Collection on creating her own range of organic health and wellness products
Welcome to Ep.40 where we talk to Emily Bathgate, Founder of The Purist Collection, a naturopathy and organic skin care business. It was a personal health event that motivated Emily to specialise in giving people help with their health, and a range of natural, organic skin care and home products that are pure and safe for everyone. Visit The Purist Collection Find more Shopify content here This Shopify interview will be valuable if you're in the skincare, health and beauty sector and want to hear stories of personal motivation, and the creation of products that are designed to be completely healthy for human skin. Emily also talks about the challenges of starting up a business, and running a consultancy, as well as an ecommerce store. As the name suggests, The Purist Collection is all about skin care products that are inspired by nature and natural therapies, and created from pure, safe organic ingredients. For people who are looking for chemical-free products that really care for your skin, and give a luxury experience too, The Purist Collection has therapeutic products for body, mind and soul. Emily was inspired to start The Purist Collection when her mum fell ill. Inspired by a need to help her mum, and to protect her own future, Emily started investigating the ingredients in typical skin care. She realised that we cover ourselves with chemicals every day, and that many of those chemicals end up in our bodies. Emily decided to start developing safe, organic alternatives that actually work, thanks to her specialisation in health science and naturopathy. The story of The Purist Collection is all about a personal motivation that drove investigation and knowledge that combined with Emily’s health vocation to create a range of beautiful and effective products for bodies and homes. Big thanks from us to Emily, Founder of The Purist Collection, for sharing her business story on The Shopify Dropify. If you're a Shopify business owner or work in digital and ecomm marketing come and guest on this podcast. Get in touch anytime.
42:44
February 2, 2020
Episode 39 - Shopify - Director Download - Ben presents the Last Podcast of the Decade with a look-back at 2019
With 2019, and the decade, coming to an end, Ben covers the year of 2019 for The Cut and Shopify, looking across the travel, events and projects with a focus on the amazing Shopify community of ecommerce people. For The Cut, the Shopify community is a big part of what sets this platform apart. The willingness of this community to help, share, collaborate and partner-up gives Shopify business people so much more, and makes belonging to the Shopify ecosystem rewarding and downright enjoyable for merchants, agencies, app developers and ecokmm experts. Get in touch, we're here to help. Contact The Cut. Connect with more Shopify content from The Cut here. This podcast is for everyone in the Shopify ecosystem who wants to take a look back at 2019 and the year that was for The Cut and for Shopify around the world. For the people who run ecommerce businesses on Shopify, and for the agencies, app developers and ecomm marketing specialists that make up the Shopify community, it is all about the people, the events, the knowledge and the culture of helping and sharing. Join Ben as he looks back on 2019 and the events, the travel, the partnerships, the clients, and the projects that defined 2019 for Ben and Scott Sanders and their team of ecommerce experts. To everyone in the Shopify community, and in ecommerce in general, our thanks and best wishes go out to all of you. We hope 2019 has been exciting and successful, and that 2020 and the new decade is full of new learning and growth. We're looking forward to the new year, and to keeping on helping ecommerce business people understand the technology, plan their best solutions and implement strategies for growth. Merry Christmas, happy holidays and all the very best for a great new year. When you have Shopify questions or challenges, contact The Cut, we're here to help. Contact The Cut. And remember - Shopify til you dropify!
16:03
December 16, 2019
Episode 38 - Shopify - Merchant Interview - Sophie from Alf The Label on her fast growing ecommerce business in designer bags for mums
Welcome to Ep.38 where Ben speaks with Sophie Doyle, founder of Alf The Label, a Shopify business specialising in designer leather bags, totes and accessories for busy mum's with discerning eyes for design and fashion. Sophie's story about Alf starts with an idea from a personal motivation and right now her business story is all about growth and scale. Visit Alf here Read more Shopify content here This Shopify interview will be interesting and valuable for you if you're in the fashion sector and want to hear stories of authentic marketing, fast growth, and the value of content and establishing strong relationships with your customers. Alf is all about stylish, leather nappy bags for mum's who want their practical bags to look amazing as well as having all sorts of clever storage features to make staying organised, easier. Sophie was inspired to start Alf by her own need for a practical bag, that held everything, and looked beautiful doing it. So, she designed a bag for herself, had it made from leather in Bali and brought it home. Very soon, all her friends were asking about it, and wanting their own, and Alf the business was born. Sophie has a marketing career behind her, from her 'other life', and is ahead of the game in terms of branding, communications, content and understanding her customers. She has plenty of great insights to share on all of these topics. The story of Alf (the label) is all about a personal need turning into a product, and that product becoming popular. Alf has a great product, a nice niche and smart, authentic branding and marketing based on understanding the mums who are their community. Big thanks from us to Sophie Doyle, founder of Alf The Label, for sharing her time and stories on The Cut's podcast. If you're a Shopify business owner or work in digital and ecomm marketing come and guest on this podcast. Get in touch anytime.
40:26
December 5, 2019
Episode 37 - Shopify - Partner Interview - Felix from PushOwl on the power of push marketing in ecomm
This is Ep.37 and an interview with Felix from ecommerce push notification app, PushOwl. Felix Sullwold is Head of Partnerships and PushOwl is a platform that is all about getting ecommerce marketing and sales messages closer to customers. Felix explains 'push notifications' in detail, how they work and why they are so effective. If you're interested in converting more sales, listen up. Visit PushOwl here Read more Shopify content here Like The Cut, PushOwl specialise in Shopify and the app was developed specifically for that platform. Push notifications are an interesting marketing space and all about closing the gap between the business and the customer. Felix takes us through how PushOwl works, some case studies of big client success stories from them, and also marketing strategies for peak sales seasons, like, for example, oh, I dunno... Black Friday & Cyber Monday! Or BFCM as its now becoming known. PushOwl helps Shopify businesses drive all sorts of marketing campaigns from Greetings, Discount Notifications and Abandoned Cart reminders, to  Flash Sales, Review Requests and Festive Updates. Some of these strategies are familiar, and common in other channels. With 'push', the notifications appear on the customer's phone, so the messaging delivery is more direct, more immediate and more accessible. There is no opening a browser or email platform. If push notifications sounds like the next marketing step that would be awesome for your business, contact PushOwl direct, or call us at The Cut. Our thanks to Felix and all the great guys at PushOwl for linking up on our podcast. If you want to be a guest on The Cut’s podcast, let us know, we're here to help.
40:50
November 28, 2019
Episode 36 - Shopify - Merchant Interview - Katerina from Styled By Bella on fashion ecommerce, growth & social media
Check in to Ep.36 for an interview all about fashion ecommerce with the co-founder of online dress hire and fashion styling brand, Styled By Bella. Ben speaks with Katerina Janceska about starting an ecomm passion project, achieving growth, the power of social media and working with your sister. Visit Styled By Bella here Read more Shopify content here You'll enjoy this Shopify Merchant interview if you're interested in online fashion retailing. Styled By Bella is a team effort and passion project for two sisters, Katerina and Aleksandra Janceska. They offer designer fashion for hire, as well as styling and make-up services for special occasions. From their beginnings as a local business, run from their homes, Styled By Bella now helps women across Australia to access the most beautiful outfits and look amazing for big events. The sisters have built a huge social following, and are making inroads into partnerships with TV shows and celebrities.  Styled By Bella is a great story of a personal passion becoming a legitimate ecommerce business, based on a great idea, a clear niche, and a real commitment to understanding customers and helping them with what they really want. Katerina and Aleksandra take the time to get to know the women who are their customers. They chat, answer questions and then help them with the right dresses, fashion accessories and styling, that makes each person look incredible and feel beautiful. Our thanks to Katerina and Aleksandra for visiting us at The Cut, and sharing their ecomm stories. If you want to be a guest on The Cut’s podcast, let us know, we're here to help.
35:56
November 17, 2019
Episode 35 - Shopify - Partner Interview - Jason Anderson, GM at Andzen, talks customer engagement, automations & maximising revenue
Welcome to Ep.35 and our interview with General Manager of Andzen, Jason Anderson.  Andzen are Brisbane-based and specialise in customer engagement for ecommerce, Lifecycle Automation and Lifecycle Optimisation to help ecomm businesses increase customer engagement, increase sales conversions and grow. Visit Andzen here Read more Shopify content here We met Jason at one of our recent Meetups, and there's a good chance they'll present a keynote for us in 2020. Andzen are a growing digital agency in Brisbane with a focus on helping ecommerce customers use email marketing and automations to engage and re-engage with their customers to increase conversions and build sales.  Any ecommerce merchant who has a good-sized customer database and is still mailing out one or two emails per month, to their whole database, will get huge value from this interview. There is so much more that can be achieved with ecommerce-specific marketing so jump in and find out all about it. Jason and his team at Andzen are Shopify Plus partners, and also work with Smile IO, Recharge and Klaviyo to build out customer engagement strategies that deliver ROI for Shopify ecommerce businesses. Take a look at their website and you'll find a long list of varied clients who all benefit from the Andzen approach. Thank you to Jason for coming all the way across to Perth to check out our Meetup, and for giving your time and insights on this podcast. We look forward to having Andzen back in 2020. Ecommerce business owners who want to achieve more with email marketing and automations will get lots of learning from this podcast and we hope you enjoy the interview. If you want to be a guest on The Cut’s podcast, just ask, we love to talk to new merchants, agencies and app developers.
45:01
November 3, 2019
Episode 34 - Shopify - Partner Interview - Matt Garven, CTO at Okendo, talks Customer Review tech & benefits
For Ep.34 Ben connects with the team at Okendo again, this time to talk to co-founder and Chief Technical Officer, Matt Garven. Okendo is a cleverer-than-most Customer Review app, specifically for Shopify. Matt talks about the start of the company, how reviews help ecommerce businesses grow and why they are so important. Visit Okendo here Read more Shopify content here We have spoken to Okendo before and have another interview with Scott Goodman, their Partnerships Manager. Find Episode 26 to learn more about Okendo. The Okendo team is small and smart, and their app does clever things, most of which have been the brain child of Matt Garven, This Shopify Partner interview is very interesting for any merchant who is looking at launching or improving the way they manage and benefit from customer reviews. Matt starts the story in the beginning, when he and co-founder Matt Goodman (yes, Scott's brother) met and the idea for Okendo was born. Matt understands every detail of their technology, how it works, what makes it powerful, and also their plans for future features. In simple terms, the key benefits that make Okendo the new benchmark in customer reviews for ecommerce is the flexibility it offers brands regarding integration, and the ability to customise and display content-rich reviews. That means customers can use text, photos, videos, rankings and many more options when they drop their review with Okendo. Each Shopify business can extensively, and simply, customise the Okendo review for their business to include sliders for rating factors like fit for clothes or flavour for foods, for example. Not only does Okendo make customer reviews richer, easier and more fun for customers to submit, the way the reviews display makes them more interesting and engaging for potential customers to read. The customers win on both sides of the review equation. It was great to catch up with Okendo again, this time in their Sydney offices, and we hope you enjoy the interview. Our big THANKS to Matt Garven, and the Okendo team for their time, insights and passion for ecommerce. If you want to be a guest on The Cut’s podcast, just ask, we love to talk to new merchants, agencies and app developers.
18:18
October 22, 2019
Episode 33 - Shopify - Merchant Interview - Aaron Koo from Hydra on ecomm startup side hustles in the health & fitness sector
In Ep.33 Ben speaks with Aaron Koo, one of 3 co-founders and entrepreneurs at Hydra. Hydra is a sports and fitness brand specialising in large capacity water bottles, duffle bags and accessories and they are starting to experiment with apparel too. Visit Hydra here Read more Shopify content here This Shopify Merchant interview is going to give maximum value to ecommerce founders who are in the planning stages, or the first 3 years of their business. Aaron shares a wide range of stories from the very beginning of the Hydra business, to launching, learning and working hard to achieve steady growth. The Hydra story is an interesting one based on a simple idea, a compact range of products, a small team of people with ‘day jobs’ and how they are growing an evolving ecommerce business. At its core, the Hyra offering is very simple - Big, tough drink bottles that are ready to take the punishment of active, outdoor lifestyles. They match form with function by looking cool and offering carry straps, easy open lids and large openings for easy water in, and fast flow when drinking. Hydra customers love these simple and effective features and points of difference. Any business with a small product catalogue may face the challenge of diversifying and giving customers a reason to return and purchase again. Aaron and his team are working out those challenges as they go. At the September Shopify Meetup, Aaron and his co-founders Leigh and Yujun did a tag team presentation of the Hydra story. What stands out with this business is that each co-founder brings a different skill set into the business that is complimentary to the others, and adds clear value to the overall picture. A big Shopify THANKS to Aaron, Leigh and Yujun for giving their time to The Cut, and our listeners, to share the Hydra story. If you want to be a guest on The Cut’s podcast, you only have to ask.
42:58
October 17, 2019
Episode 32 - Shopify - Director Download - Ben De Jonge from The Cut on Movement & Opportunities in Retail
Retail's not dead, it's still moving! In this Ep Ben shares his thoughts on the hard truth about retail's move away from bricks and mortar, and the opportunities that gives all retailers. Retailers of physical stores are the people who will find this ecommerce podcast most interesting, especially those who can see the opportunity, and want to follow their customers online. Connect with more Shopify content here. Contact The Cut today, we're here to help. Yes, retail is hurting, but is it really dying? We say no, but it has moved online, and in some sector's customers are still moving online, so this change and shift in location is still happening. The fact that the location of the shopping experience is moving online is scary for many traditional retailers. But on the bright side, while bricks and mortar retail is declining, ecommerce retail is exploding, and there are so many opportunities in this change. Join Ben as he chats about the good news - Almost every owner of a physical, bricks and mortar store has the opportunity to take their business into ecommerce. And some more good news - Investing in ecommerce increases your potential customer base from your suburb, to your city, from your city to your state, from your state to the whole country, and from there, into international markets. All sorts of business owners are making retail success stories happen. They are expanding and growing in retail, and using ecommerce to achieve that. And there's no limit to the products they are succeeding with, from bikinis to confectionary, from faux eyelashes to eye liners, from boutique gin to vacuum repairs. Retailers, take a listen, and start thinking about the opportunities ecommerce has for your business. Contact The Cut today, we're here to help. Connect with more Shopify content from The Cut here.
12:54
October 7, 2019
Episode 31 - Shopify - Agency Interview - Mez, Co-Founder from OMG on Digital Marketing for Ecommerce
If you want to hear from some Sydney experts on ecommerce digital marketing, this podcast is for you. Listen in to Mez Homayunfard, co-founder of Online Marketing Gurus (OMG) as he shares his ideas and predictions on what is critical for ecomm marketing, and where it is moving in the future. Connect with OMG here. Contact The Cut today, we're here to help. For Episode 31, Ben met with Mez at the Sydney offices of OMG for an interview to talk about the start of the agency, their focus and specialisations and what they see as being the most important factors for success in ecommerce. Ben and Mez chat about OMG's approach to new clients, the importance of data and strategy, being accountable and delivering ROI. For OMG, it is all about working out the best strategy and solutions for each client's unique position and products. Executing to the plan, and adjusting and refining according to the data. This Shopify interview covers digital marketing specifically for ecommerce, the importance of website design and customer experience, and having the right foundations in place, before building traffic and sales with digital marketing.  Mez shares his insights and experiences on meeting the digital challenges that are specific to ecommerce businesses. and emerging tech trends in this space. OMG are a Sydney-based digital agency, specialising in SEO strategies and marketing campaigns. While ecommerce is not all they do, it is a focus for the agency and they work with a large number of Shopify ecommerce businesses. If you want to talk to a dynamic digital agency in Sydney, connect with Online Marketing Gurus here. Contact The Cut today, we're here to help. Connect with more Shopify content from The Cut here. And take a look at a vid of our Shopify Meetups Here.
36:08
October 2, 2019
Episode 30 - Shopify - Merchant Interview - Natalie Guy from La Vida Vegan on healthy ecommerce for the food sector
Join Ben as he chats with Natalie Guy, owner and co-founder of vegan speciality store, La Vida Vegan. Natalie is an experienced Shopify ecommerce merchant with healthy insights to share on branding, products and marketing. Visit La Vida Vegan here. Find more content from The Cut here. You'll find this Shopify Merchant interview valuable if you're an ecommerce business owner and running your own Shopify store, or you're considering starting up. Natalie shares some awesome insights into a wide range of ecomm topics from product knowledge to marketing and customer value. La Vida Vegan is a business with a focus on physical and online selling. The vegan-only food specialists have a bricks and mortar store in Perth's western suburbs, as well as their online Shopify store that was launched in 2016. Natalie and her team are passionate and knowledgable vegans, driven by a love of animals and a passion for keeping food tasty, flavourful and interesting. At La Vida Vegan customer service is the number one priority and Natalie and her team get to know and understand their customers in store and online, and their product knowledge runs deep. The whole team are well placed to help dedicated vegans, new vegans and the food-curious find what they need, and discover new food options too. Natalie is hands on with the business's Shopify website and has a great understanding of apps and plugins and her own favourites across marketing and customer value strategies. And she's not afraid to share. Natalie also presented the La Vida Vegan story at our Shopify Meetup in September 2019, and did a great job with tons of helpful content delivered live and in person. Our Shopify thanks to Natalie and her partner David and their team at La Vida Vegan.
43:59
September 22, 2019
Episode 29 - Shopify - Director Download - Ben & Scott on the Power of Customer Loyalty Strategies
Customer Loyalty can be your most effective sales strategy because it maximises the value of the people who are already your happy customers. Find out more about your options and the power of well thought out Customer Loyalty activations for Shopify ecommerce businesses. Contact The Cut, we're here to help. Contact The Cut. Connect with more Shopify content from The Cut here. And take a look at a vid of our Shopify Meetups Here. Shopify Merchants and ecommerce business owners will find this Podcast very useful and full of valuable advice from The Cut Directors Ben and Scott, as they talk about Customer Loyalty, and extending the lifetime value of your ecommerce customers. There are many Customer Loyalty apps to choose from for Shopify ecommerce, but before worrying about exactly which ones offer your business the best features, the best thing to do is understand the concept, what can be achieved and some of your options. Customer Loyalty is a lot like the Frequent Flyer programs run by the airlines. For your Shopify ecommerce business, a Loyalty Program allows you to reward the people who are your most loyal customers. You can choose exactly how you want to reward them, for example with discounts or gifts etc. But you can also choose different actions to reward them for, like referring a friend or posting a great review of your business. Loyalty Programs for ecomm are not just about giving reward points, they also give your business a great reason to stay in touch with your Customers, to communicate with them, and incentivise them to take positive actions that will benefit your business, and help to spread the word about how awesome you are. The great thing about Customer Loyalty apps and the strategies that go with them, is that they provide a win-win for your business and your customers. Your customers enjoy the rewards and advantages you give them, and your business benefits from increased sales conversions from the people who are already your customers, plus the ability to attract new customers via your existing customers. Make no mistake, Customer Loyalty programs for ecommerce businesses have the power to be an important part of your customer engagement and retention strategies, plus add massive value to your marketing efforts. If you have Shopify questions or challenges, contact The Cut, we're here to help. Contact The Cut.
18:52
September 15, 2019
Episode 28 - Shopify - Merchant Interview - Jack Lu of Hervor Watches on Product Design, Branding & Marketing for Ecomm
Hear Jack Lu, Managing Director of watch brand Hervor, talk about the importance of good product design and branding, plus niching, digital marketing and the importance of investing where your market is strongest. Take a look at Hervor here. Connect with more Shopify content from The Cut here. And take a look at a vid of our Shopify Meetups Here. From this Shopify Merchant interview, you'll get maximum value if you're a Shopify Merchant or ecommerce business owner, and it will be even more relevant if you are in the fashion accessories sector and have young women as a primary target market. In this podcast, Ben chats with Jack who is Founder and Product Designer or Hervor, as well as being MD, so Jack has plenty of high value insights to share, across a wide range of topics and insights.  Hervor launched in 2017 and the Perth-based, Australian watch brand are doing good business, with a focus on designing simple, classic watches for women, with a skew to a simple, and visually strong design aesthetic. Hervor specialise in creating watches that are classic and versatile, with premium quality materials and manufacturing, at accessible prices. Jack was careful to identify a clear niche for his brand, before designing watches and achieving a price point that is the best match for that niche. As the Founder, and a hands-on business owner, Jack shares some awesome insights across a wide range of ecommerce topics, from the importance of spending time on products, design and manufacturing, to maintaining consistent branding and messaging. Jack also talks about the importance of responding to your markets, and adjusting your business and focus to the areas where there is the greatest interest and return on investment. Understanding customers is so important in ecommerce, and Jack is right there meeting the ongoing challenges of thinking up new ways to engage and re-engage with customers to optimise their life time value to a business. Our thanks to Jack for sharing his time and ecommerce experience with The Cut's Shopify audience. Take a look at Hervor here. Connect with more Shopify content from The Cut here. And take a look at a vid of our Shopify Meetups Here.
38:12
September 9, 2019
Episode 27 - Shopify - Partner Interview - Nadav Berger from Rise AI on Customer Gift Cards in ecommerce
Customer retention and maximising the lifetime value of customers is a crucial key to ecommerce success and this podcast is dedicated to that powerful concept. Visit Rise AI here. Contact The Cut today, we're here to help. In this episode, Ben interviews Nadav Berger, VP of Marketing at Rise AI. Nadav comes down the line crystal clear from Tel Aviv, an exotic and out of the box location for this podcast. Shopify Merchants who are looking to grow, and increase conversion from their databases of existing customers will find this episode very interesting as Nadav talks about Rise AI, the Gift Card concept, how it works for ecommerce and the potential 'gifting' has to achieve substantial revenue growth for ecommerce business owners. Gift Cards give existing customers, who are already happy with your brand and products, a simple, easy and fast way to share your business with their friends and family. They can give a gift, and at the same time bring your business a new customer. In that way, Gift Cards function as a sale, combined with an endorsement of your brand. Win-win! Rise AI specialise in automated and branded currency solutions for ecommerce including Gift Cards, Rewards, Store Credits and Incentives. So many conversations in ecommerce revolve around how to achieve more value from existing customers, and this is what Rise AI specialise in. Rise AI's offering extends beyond the Gift Cards to integrated services including Marketing Campaigns, B2B & Corporate Gift Cards, Loyalty Incentive Programs, eGifts and Fraud Protection. Come on in, meet Nadav and Rise AI and learn something new for your Shopify business. Visit Rise AI here. Remember, the team at The Cut are here and ready to help Shopify and other ecommerce business owners improve websites and revenue via new themes, customisations, apps and new customer retention and conversion strategies. Contact The Cut today. Connect with more Shopify content from The Cut here. And take a look at a vid of our Shopify Meetups Here.
36:05
September 1, 2019
Episode 26 - Shopify - Partner Interview - Scott Goodman of Okendo on the power & benefits of Customer Reviews
In ecommerce, we talk a lot about optimising the value of existing customers and customer reviews are a big part of that process and this podcast is all about the power of Customer Reviews from people who know.  Okendo is a Customer Review app built especially for Shopify ecommerce. Find Okendo here. Contact The Cut today, we're here to help. In this episode, Ben speaks to Scott Goodman, head of APAC partnerships at Okendo, about the app, how it works, how it's different and how it's better. Shopify merchants and ecomm business people will get high value from this episode because customer reviews (done right) are such a powerful way to engage with new customers, based on testimonials and endorsements from your existing customers. In general, Okendo has a more sophisticated offering than many review apps, with a focus on richer media. With Okendo, it's simple to have your customers include photos and video with their text-based reviews. The added value of that is obvious.  Plus, Okendo offer a number of different ways to use their platform to gather data on customer insights using simple surveys and profiling tools. The team at Okendo also place big importance on the integration of their app with the merchant's brand, so the experience for customers is on-brand and seamless, which in itself improves engagement rates and overall effectiveness. Okendo is a Sydney based company, founded by Matt Goodman (yes, Scott's brother) and Matt Garven, and they have recently opened an office in Miami, USA. Take a listen and learn more. Enjoy. Find Okendo here. Contact The Cut today, we're here to help. Connect with more Shopify content from The Cut here. And take a look at a vid of our Shopify Meetups Here.
32:25
August 26, 2019
Episode 25 - Shopify - Agency Interview - Alex Gavalas of Bonfire on Digital Marketing & new ideas for Ecomm
If you're exploring options around SEO and digital marketing, or simply want to learn more about this strategy, this podcast is a great one for you. Connect with Bonfire here. Contact The Cut today, we're here to help. In Episode 25, Ben talks to Alex Gavalas, Senior Digital Advisor at Bonfire. Alex talks about Bonfire's approach to assessing the digital challenges of new client's and working out how the best solution can work for them. The conversation covers SEO for ecommerce, dealing with the digital challenges that are specific to ecommerce and emerging tech trends in this space. Bonfire are a digital agency, specialising in SEO and Google digital marketing. If you operate a business in Perth and don't know their name, from their well-known billboards, you should Google them. They'll love that. Alex has been with Bonfire for many years and understands digital marketing inside and out. The team their take a goals and growth focussed approach, built for each individual business they partner with. Bonfire work with all sorts of sectors, from trades and ecommerce to big national brands, like Bonds for example. The Cut have been friends with Bonfire for over 5 years, and sometimes share clients and projects. We admire the Bonfire approach to digital because it is open and transparent, tactical and best practice. If you want to speak to trustworthy digital people, like Alex, connect with Bonfire here. Contact The Cut today, we're here to help. Connect with more Shopify content from The Cut here. And take a look at a vid of our Shopify Meetups Here.
26:44
August 19, 2019
Episode 24 - Shopify - Merchant Interview - Anthony Minchin of Pedal Mafia on Cycling Apparel & the importance of Brand in Ecomm
In this episode, Ben talks with the General Manager of boutique cycling apparel brand, Pedal Mafia. Cool name, great products, and a super interesting interview covering branding for ecomm and the value in understanding your customers. Check out Pedal Mafia here. Contact The Cut today, we're here to help. Shopify Merchants will find this podcast very interesting with topics covered including starting up, a clear vision, brand development, product strategy and the importance of understanding customers. As GM, Anthony is across the whole business, from the early days to now and from product development to marketing and growth. Pedal Mafia are serious about their niche and their brand, and in this podcast Anthony talks about the importance of focussing on your brand, your name, visuals and messaging. Pedal Mafia have seen the benefits of brand-focus in ecommerce and their Shopify story is a successful one of steady growth and a dedicated community of riders. Take a look at the Pedal Mafia Instagram account for a good example of a brand that has their photography and visual 'look and feel' well defined and looking awesome. In the beginning, Pedal Mafia's mission was to give cyclists high quality apparel with a visual point of difference, at reasonable prices. While the core mission hasn't changed, the company has expanded their product range and Anthony and Ben talk about the importance of having direct access to customers, listening to their feedback and evolving the products accordingly. Take a ride with Pedal Mafia yourself Website Instagram Take a look at the Pedal Mafia presentation from the June Shopify Meetup Presentation Deck Contact The Cut today, we're here to help. Connect with more Shopify content from The Cut here. And take a look at a vid of our Shopify Meetups Here.
34:06
August 12, 2019
Episode 23 - Shopify - Director Download - Ben De Jonge of The Cut on the Important of Your Brand in Ecommerce
In this episode our director Ben De Jonge gives a short workshop on the importance of branding on ecommerce websites. Connect with more Shopify content here. Contact The Cut today, we're here to help. Most ecommerce business owners and marketers will find this episode interesting as Ben talks about why and how branding is so important for online engagement and sales, and exactly what 'branding' means from The Cut's point of view, and particularly for ecommerce. If anything, the ecommerce revolution is making branding and brand experiences more important than they ever have been. Without face-to-face interaction and real-life sales people to engage with customers, it is your brand elements that deliver those experiences online for your business. With so many businesses, online and offline, leaving branding as an after-thought, this podcast explores how branding works in ecommerce, from logo design and positioning, to your niche and hero imagery and even the language used on home pages, and throughout an ecommerce website. The Cut is almost always working with businesses to make their brands and messaging more powerful, and effective. Ben is well positioned to give this series of short tips that will help ecommerce business people to step back and assess their key brand elements, identify areas for improvement, and to start making positive changes. When branding comes together well, it will make a massive difference to the type of people your site attracts, the level of engagement you achieve with potential customers, and certainly the conversion rates. Take a listen, and then get ready to take a look at your ecommerce branding. Contact The Cut today, we're here to help. Connect with more Shopify content from The Cut here. And take a look at a vid of our Shopify Meetups Here.
20:24
August 5, 2019
Episode 22 - Shopify - Agency Interview - Emily Forrest of Reload Media on Effective Digital Marketing & Insights for Ecommerce
In this Episode, Ben talks to Emily Forrest, from digital marketing agency and ecommerce specialists, Reload Media on many things about digital marketing for ecommerce. From strategies, to best practice process, to simple tips and insights to help Merchants understand, and take positive action. Find out more about Reload Media here. Contact The Cut today, we're here to help. Reload have their head office in Brisbane, with international offices in London and Manilla. The people who will find this podcast most interesting include Shopify merchants and ecommerce business owners. It will suit ecomm owners at various stages of growth because it includes useful insights for small businesses who might be planning digital marketing for the future, or even looking for early learning on the subject.  Plus, it gives good insights into some of the processes carried out by Reload, and they set a good benchmark of what best practice should be in digital marketing. In this podcast Ben and Emily chat about Unite, the international Shopify conference where The Cut and Reload shared some learning experiences. They talk about digital marketing specifically for ecommerce businesses, the most important first steps business owners should take with their digital marketing, and the value of strategy and process. They cover the importance of feedback and communication, and a flexible approach that allows for ongoing adjustment. Our thanks to Emily and the team at Reload for taking the time to talk on our Podcast. Find out more about Reload Media here. Contact The Cut today, we're here to help. Connect with more Shopify content from The Cut here. And take a look at a vid of our Shopify Meetups Here.
29:46
August 5, 2019
Episode 21 - Shopify - Shopify Unite 2019 - Blog 4 - Ecommerce Conference Wrap Up
This episode is the final in our series from Shopify Unite 2019, the global ecommerce conference for partners and developers in Toronto, Ontario, Canada.  Contact The Cut today, we're here to help. This episode was recorded by Ben and Scott not long after their long-haul return to Perth. They talk about the final 2 days of the conference, the after party, their learnings and out takes, and in general their biggest highlights and impressions of their first Unite. The Unite conference is for Shopify partners (agencies like The Cut), and app developers, and with 1700 people attending in 2019, it is a big and busy event. While we always feel the strength of the Shopify community and ecosystem here in Perth, and in the APAC region generally, it is truly impressive to see almost 2000 people coming together from around the world to learn, meet and share information and opportunities. While the announcements made by Shopify at Unite 2019 were big, significant, many and varied, it was the people Ben and Scott met that made the biggest impression. And many of those people will become partners on The Cut's events and contributors to the way we help ecommerce business people in Perth. It is exciting to be involved with such a progressive and growing ecommerce platform and the future looks bright. Listen in and enjoy. Contact The Cut today, we're here to help. Connect with more Shopify content from The Cut here. And take a look at a vid of our Shopify Meetups Here.
18:50
July 1, 2019
Episode 20 - Shopify - Shopify Unite 2019 - Blog 3 - Big Announcements & Highlights
Join Ben and Scott, 30 floors above downtown Toronto, as they wrap up Day 2 of Shopify Unite 2019, and give an overview of the most impressive announcements from the Shopify key notes. Contact The Cut today, we're here to help. The dynamic due dropped into Toronto on Saturday night, and kicked off pre-conference activities on Sunday evening with an APAC Shopify Partners networking event to meet people and talk about running Shopify Meetups. Monday was dedicated to tourism, with a strike mission to Niagra Falls, and a Blue Jays baseball game in the evening. Go 'Jays! On Tuesday, things started to get serious with conference registration, receipt of 'swag' and then a tour of the Shopify Toronto offices. In a word, cool space, hip location. Then the APAC community shared a brunch and Ben went off to Toronto Facebook for a presentation on Facebook + Shopify and how they are helping commerce in social media channels. Scott went in the other direction, to the Toronto Google offices for a presentation on a similar theme, from the Google POV. Wednesday, Day 2 of Unite 2019, started with the main event of the conference - Key notes from senior Shopify people to announce new releases, features, functionality and new business directions. This session was met with tons of excitement and applause, and Ben and Scott give their views on their highlights. Listen in to learn more about what is defining Shopify Unite 2019, and the key directions for the platform for the next 12 months, and into the future. Contact The Cut today, we're here to help. Connect with more Shopify content from The Cut here. And take a look at a vid of our Shopify Meetups Here.
19:36
June 20, 2019
Episode 19 - Shopify - Shopify Unite 2019 - Blog 2 - Shopify LA & Interview With a Guru
In this episode, Ben and Scott give a wrap up of their visit to LA, and an interview with LA Shopify Guru, Leah, recorded in the LA Shopify store. Contact The Cut today, we're here to help. Travelling up to Toronto for Unite 2019, the global Shopify conference, Ben and Scott broke the journey with 2 nights in LA. They attended an LA Shopify networking event, took a look around the Peterson Automotive Museum and then Uber'd across downtown LA to the new Shopify Store. There, they spoke with Shopify Guru Leah, and hit her up for a few minutes to talk about the store and what happens there. In short, it provides a support and learning space for merchants, and they hold regular events and presentations, as well as displaying the full and brand new range of upgraded Shopify Point Of Sale products and new tech. From there, the dynamic duo met with the founder of Tap Cart, Sina Mobasser, in their brand new Santa Monica offices. Tap Cart technology enables Shopify merchants to turn their websites into native apps for Apple and Android devices. We hope to get Sina onto our podcast sometime soon. Take a listen and hear the full story from Ben and Scott, and Leah from Shopify. Contact The Cut today, we're here to help. Connect with more Shopify content from The Cut here. And take a look at a vid of our Shopify Meetups Here.
11:16
June 16, 2019
Episode 18 - Shopify - Unite 2019 - Blog 1 - Looking Towards Shopify Unite 2019
Join The Cut directors Ben De Jonge and Scott Sanders as they travel from Perth, Western Australia to Toronto Canada, via LA. Contact The Cut today, we're here to help. Heading to Toronto to attend Unite 2019, the global Shopify conference for partners and developers, Ben and Scott are dropping regular updates from their trip. This one comes to you fresh from the Virgin lounge at Perth airport just as they are about to board the 'red-eye' for Sydney. Ben and Scott talk about the significance of Unite, the special opportunities they have planned, and the highlights from a packed schedule of key notes, workshops and one-on-ones with some of Shopify's most senior people. In LA, our dynamic due will meet with the city's Shopify community of agencies, and re-connect with Shopify's APAC partner manager. Plug in your buds, take a listen and keep your eyes peeled for fresh episodes as they drop. Contact The Cut today, we're here to help. Connect with more Shopify content from The Cut here. And take a look at a vid of our Shopify Meetups Here.
12:00
June 12, 2019
Episode 17 - Shopify - Partner Interview - Stuart Thornton of Hoolah on Ecommerce Payment Options & how they Help Merchants
In this episode, you get to sit back and enjoy the cultured British tones of Stuart Thornton, CEO of ecommerce start-up Hoolah. Stuart's accent is in direct contrast to Ben's own Aussie drawl, but Ben battles on bravely. Find out more on Hoolah here. Contact The Cut today, we're here to help. Hoolah offer clever payment option integrations for Shopify merchants and are growing fast in the 18 months or so since they launched. This is an interesting conversation that includes the psychology of online shopping, making payments, and some impressive case studies achieved by the team at Hoolah. Our thanks to Stuart and his team for their energy and openness. Ben and Scott visited the Hoolah offices in Singapore earlier in 2019 and were impressed by the team and their vision for their business. Hoolah is a payment option that allows ecommerce customers to break down a total cost into more manageable increments. That means that purchases are more accessible and people can get what they want, right now, and pay gradually a little later. For Shopify merchants, Hoolah means a decrease in abandoned carts and an increase in sales and cashflow. These are always positive wins for any ecomm business owner. Contact The Cut today, we're here to help. Connect with more Shopify content from The Cut here. And take a look at a vid of our Shopify Meetups Here.
32:59
June 12, 2019
Episode 16 - Shopify - Partner Interview - Robert Hango Zada from Shippit on the benefits of smarter product delivery
Hello again everyone, and Ben is back with another Shopify Partner Interview, this time with Rob, Director and Founder of delivery and fulfilment platform, Shippit. Find out more about Shippit here. Contact The Cut today, we're here to help. We (Ben and Scott) met Rob earlier in 2019 at an APAC Shopify event in Singapore and in this awesome interview Rob talks in detail about the importance of getting the delivery system right to maximise customer happiness. If you're a Shopify merchant or ecommerce business owner and selling things online, and experiencing challenges with shipping and delivery etc. then you will fine this podcast very useful. Rob was inspired to start Shippit after he and some friends were on the receiving end (pun intentional) of some less than ideal shipping and delivery experiences. Shippit is a clever platform based on making it simple and streamlined for ecommerce merchants to achieve best-practice delivery and fulfilment. When you get this right, your customers have bigger smiles, and that means they are more like to return, and to tell their friends. Happy listening and learning. Enjoy! Contact The Cut today, we're here to help. Connect with more Shopify content from The Cut here. And take a look at a vid of our Shopify Meetups Here.
44:13
June 7, 2019
Episode 15 - Software - Client Interview - Dr Sandy Heldsinger of Brightpath Education Software
In this episode, Ben talks with Dr Sandy Heldsinger, the director and co-founder of Brightpath. This podcast is all about custom software development, using the Python language, and specifically for the education sector. The Cut have worked with Brightpath since 2015, initially to improve the software, then to rebuild it, and now to work with the business to add new features and enhancements. Brightpath is education software, specifically created and designed to help teachers and educators assess their students. Brightpath software is used in primary schools across Western Australia and South Australia, with plans to expand into high schools, and also into other states. Dr Sandy is a passionate educator and former teacher and she and the team at Brightpath work hard to develop and continue to improve their sector-leading and progressive education assessment software. At The Cut, we're very happy to share a great relationship with Brightpath that is highly productive, challenging and rewarding.
26:15
June 7, 2019
Episode 14 - Shopify - Partner Interview - Cameron Priest, CEO of Trade Gecko
In this episode, Ben connects with Tradegecko in Singapore and talks to the CEO Cameron Priest. You'll get most value from this podcast if you are a small to medium sized ecommerce business owner who might be dealing with inventory challenges and integrations etc, or just looking for growth opportunities via improved management and oversight of your systems. Tradegecko are a progressive and innovative Shopify partner, committed to making it easier for ecommerce businesses to achieve bigger success. In short, Tradegecko is an inventory management software that exists to help businesses take control of their ecomm operations by managing products, orders, customers and insights all in one, central location. Tradegecko's focus is on SMEs and the company has been recognised as one of the most innovative business-to-business software providers. Cameron gives an interesting interview, from a position of leadership within a fast growing and expanding technology business with a laser focus on ecommerce and helping ecomm business owners grow. Tune in and enjoy.
32:31
May 18, 2019
Episode 13 - Shopify - Merchant Interview - Steven Ingram of Lowkey Co
In this podcast, Ben speaks with young entrepreneur, Steve Ingram of Lowkey Co. You'll find this podcast super interesting if you're interested in watches, ecommerce entrepreneurship and how to run a successful crowd funding campaign. In 2018, Steve and a couple of good mates launched a very successful crowd funding campaign to get their brainchild up and running. Lowkey Co is the name of their brand and it offers a unique concept in time pieces that have a strong connection to the Australian landscape and culture. The way Steve and his partners market Lowkey Co and attract engagement around their brand is unusual and interesting. Plus. it offers the young business men the opportunity to travel and have a great time gathering experiences and new ideas as they build the story around Lowkey Co. The Cut have welcomed Steve to our Meetups, and have plans for getting them on stage to tell their story to one of our groups in 2019. Watch this space. In the meantime, hit 'Play' and enjoy one of our more interesting ecomm business stories from a group of young men with the drive and passion to get out there and make something special happen.
36:43
May 18, 2019
Episode 12 - Shopify - Merchant Interview - Aaron Newman of Redroads
Aaron Newman is the man behind ecommerce business Redroads, a specialist company in the area of beautiful and premium camping gear. In this Shopify Merchant Interview by The Cut, Ben and Aaron chat about camping, both soft and hardcore, ecomm and traditional selling, the challenges of ecomm businesses, and Pink Floyd even gets a mention. Redroads is growing slowly and steadily, and Aaron's story is an interesting one because his previous life and career were about as far removed from the joys of exploring the great outdoors as you can imagine. Plug in your buds, and have a listen to two blokes talk Redroads, camping, Shopify ecommerce and the challenges and joys of being in business. Thanks very much Aaron, and all the best for 2019 and beyond.
34:45
January 26, 2019
Episode 11 - Shopify - Merchant Interview - Iris Smit of The Quick Flick
In this Shopify Merchant Interview, The Cut's Director Ben De Jonge, chat's with Iris Smit from The Quick Flick. Iris is the perfect definition of the modern ecomm entrepreneur and has an extraordinary success story that includes chapters on innovation, a niche product, discovering Shopify and scaling quickly. A Perth local, Iris has built the Quick Flick into a highly successful and still-growing international ecommerce business in the uber-competitive and cluttered beauty industry. Listen in to hear from someone who has definitely made it, on how they started, how they got to where they are today, and some great advice for every ecommerce and Shopify business owner out there. Iris was also kind enough to give up her time, with her Marketing Director Jason, to present her business story at The Cut's final Shopify Meetup for 2018. Thank you Iris, congratulations and very well done!
47:31
January 26, 2019
Episode 10 - Websites - Understanding Your Options & The CMS
In this podcast, Ben De Jonge gives some great guidance on how to choose a new website, what to ask about, and the importance of the CMS. Websites are confusing, there are so many people and options out there, and this podcast will help business owners who need a new website, take the right steps to find a good partner and website solution.  Make sure you understand which CMS your site will be built on, and take a look at it. You and your team will be using it, so you have to feel happy that is simple, accessible and practical for your skill levels.  Every business should have the ability to manage the content on your own website, without paying more for the privilege. Think about the long game here and find a web partner with the experience and team to give you ongoing support. Prepare. Make notes about what you want your new website to give your business, your staff and your clients. Write a short brief and share it with the webs designers you speak with. It will help you get a clear idea of what you need, and help them work out the best solution they can deliver to achieve your objectives.
13:47
January 26, 2019
Episode 9 - Software Development - How We Help the Resources Sector & Bigger Companies
In this episode, Director Ben De Jonge talks about The Cut's work developing software, applications and dashboards with big companies in resources, mining and oil and gas.  As specialists in Python and Django software development, The Cut's agile team of developers and interface designers are able to add enormous value to large organisations. By working within, and alongside, the client's own technology team, our Python developers are able to help accelerate projects, add agility and introduce more progressive solutions to enhance the value of the final product.  Accessing and translating big data is becoming a common challenge that more and more companies of medium to large scale are wanting to meet. Larger organisations are increasingly seeing the value of 'mining' their 'data lakes' and 'big data' to turn that data into high value business information that is accessible for their people.  The Cut's specialisation in Python and Django software and application development gives us ownership of a distinct niche in Perth's technology sector. We can offer companies high value skills and best practice technology outcomes that improve their internal capabilities, achieve efficiencies, and deliver real competitive advantages. 
11:44
January 25, 2019
Episode 8 - Shopify - Merchant Interview - Joel Garbin of Garbin Estate Wines
Tune in as The Cut's Director, Ben De Jonge, samples some fine wine with Joel Garbin. Garbin Estate Wines are a family owned business in the Swan Valley, just outside Perth. With Joel and his brother Adam taking over the family business, they are introducing new ideas and technologies and one of those is ecommerce with Shopify. Ben and Joel talk about the brother's experience with Shopify, their challenges in the ecommerce space, and their advice and insights about all things Shopify. Cheers.
25:08
December 8, 2018
Episode 7 - Shopify - Merchant Interview - Natasha of Lucky Skates
In this Shopify Merchant interview, Ben De Jonge from The Cut speaks with Natasha aka 'Minnie', from Lucky Skates. Lucky Skates is a roller and inline skate store run by genuine skate fanatics. They have a bricks and mortar store in Perth, WA, and a Shopify ecommerce website. Lucky Skates have a great brand, a clear personality and a growing business. Listen in as Ben and Natasha talk about the Lucky Skates ecomm story and the insights they share based on their journey so far.
33:09
December 8, 2018
Episode 6 - Shopify - Merchant Interview - Kate Fandry of The Small Batch Gift Co
And here we have our third Shopify Merchant Interview, where we speak to the lovely Kate Fandry of Perth's The Small Batch Gift Co. Run by Kate and her sister, The Small Batch Gift Co. is a gifting service with a focus on locally sourced and hand made, premium products with a focus on small batch production. What that means for the lucky receivers of these gifts, is a premium experience, in every sense of the word. Kate takes us through their Shopify ecommerce story and again we hear the topics of parenthood, starting up and juggling life around Shopify. Take a listen and find something that helps your ecommerce journey.
34:24
November 9, 2018
Episode 5 - Shopify - Merchant Interview - Tim Polmear from Founded Ventures on ecommerce marketing success
In this Episode, The Cut's Director Ben De Jonge speaks to Shopify Merchant and the ecomm entrepreneur behind Flat Tummy Tea, Tim Polmear from Founded Ventures. Tim and his team at Founded Ventures are all about ecommerce and finding new opportunities for businesses and growth. Welcome to the second of our ecommerce interviews with Shopify merchants. This time around we called in to deepest darkest Tasmania to connect with the founder of Founded Ventures, Tim Polmear.  The Cut know Tim and his partner in life and crime, Bec, from their days starting up the uber-successful international brand Flat Tummy Tea. Tim is a highly successful digital entrepreneur and knows a thing or two about startups, branding, business, ecommerce and, of course, Shopify.  This is a good one. You'll learn lots. Press play. As Shopify experts and Perth's only Shopify Plus agency, The Cut are here to help ecommerce business people learn. One of the ways we do that is to share the stories of Shopify Merchants from all sorts of businesses. There's nothing better than hearing from your peers and learning from their ecommerce experiences. Find Founded Venture here. Our aim with Shopify Merchant interviews by The Cut is to share stories and gather insights and tips and tricks from ecommerce business people who are up and running so they can help other people learn the ins and outs and ups and downs of ecommerce. As Expert Shopify Partners, the team at The Cut have a great understanding of ecommerce and what it takes to build a successful online business. Using Shopify, we have been able to help all sorts of clients launch, customise and optimise online stores. We then offer our own Growth Programs to help clients continue to enhance and optimise their Shopify stores, with the flexibility to focus The Cut's own expertise on their areas that will give their business maximum benefits. Remember, the team at The Cut are here and ready to help Shopify and other ecommerce business owners improve websites and revenue via new themes, customisations, apps and new customer retention and conversion strategies. Contact The Cut today.
29:37
November 9, 2018
Episode 4 - Shopify - Merchant Interview - Bree Heather from Swoodi
In this Episode, The Cut's Director Ben De Jonge speaks to Shopify Merchant Bree Heather from Swoodi. Swoodi use Shopify to sell the cutest hoodie/towels for kids and keen swimmers. As Shopify experts and Perth's only Shopify Plus agency, The Cut are here to help ecommerce business people learn. One of the ways we do that is to share the stories of Shopify Merchants from all sorts of businesses. There's nothing better than hearing from your peers and learning from their ecommerce experiences. This is the first ever Merchant Interview done by The Cut, in our regular series of interviews with Shopify Merchants. In this Shopify podcast Bree Heather, Shopify Merchant and owner of Swoodi. Like so many Merchants, Bree is a a busy Mum, multi tasking the raising of her two children and running her Shopify business. In her interview with The Cut Bree talks about finding and choosing Shopify, becoming an ecommerce business person and the challenges that go with that, plus raising a young family. Young mum's with new families are often branching out into ecommerce and plenty of women out there will share Bree's stories and challenges, whether they are in ecommerce, or working in other areas. Shop Swoodi here. Our aim with our merchant interviews is to share stories and gather insights and tips and tricks from people who are up and running so they can help other people learn the ins and outs and ups and downs of ecommerce. As Expert Shopify Partners, the team at The Cut have a great understanding of ecommerce and what it takes to build a successful online business. Using Shopify, we have been able to help all sorts of clients launch, customise and optimise online stores. We then offer our own Growth Programs to help clients continue to enhance and optimise their Shopify stores, with the flexibility to focus The Cut's own expertise on their areas that will give their business maximum benefits. Remember, the team at The Cut are here and ready to help Shopify and other ecommerce business owners improve websites and revenue via new themes, customisations, apps and new customer retention and conversion strategies. Contact The Cut today.
25:09
November 9, 2018
Episode 3 - Shopify & Digital - Director Download - Director Ben De Jonge with some Digital 101
The digital sector is full of cowboys and jargon and it can get confusing. In this episode, The Cut's Director and Co-Founder, Ben De Jonge, helps simplify and clarify some of that digital confusion. In this episode, we explain some digital jargon and bust some digital myths. At The Cut, we do our best to keep things simple and help business people properly understand and safely navigate the world of digital.  For us, 'digital' means Shopify ecommerce, software and application development, custom websites and social and content marketing campaigns. We offer the most value to businesses who have serious objectives for their digital. For almost ten years we have worked with Perth businesses to help them get more from their investment in digital assets. As a Director and Co-Founder of The Cut, Ben De Jonge specialises in strategy, branding, communications and ecommerce campaigns. In 2009, Ben and his business partner Scott Sanders founded The Cut and since then they have buildt their own, and their team's, Shopify skills. They all work hard to stay current on the latest and emerging technologies and opportunities in ecommerce business. As Expert Shopify Partners, the team at The Cut have a great understanding of ecommerce and what it takes to build a successful online business. Using Shopify, we have been able to help all sorts of clients launch, customise and optimise online stores. We then offer our own Growth Programs to help clients continue to enhance and optimise their Shopify stores, with the flexibility to focus The Cut's own expertise on their areas that will give their business maximum benefits. Remember, the team at The Cut are here and ready to help Shopify and other ecommerce business owners improve websites and revenue via new themes, customisations, apps and new customer retention and conversion strategies. Contact The Cut today.
09:38
October 18, 2018
Episode 2 - Shopify - Director Download - Ben De Jonge on why The Cut chose Shopify
Shopify isn't the only choice in ecommerce, but it is a very good one, and there are plenty of good reasons to choose Shopify. Find out what they are in this ecommerce Podcast by The Cut In this Podcast, our director Ben De Jonge talks about The Cut's decision to choose Shopify back in 2010. There are many good reasons for our decision to commit to Shopify. They range from security and robustness to easy to understand pricing packages and the simplicity and ease of use for ecommerce business owners. Shopify is scalable and highly flexible, and, with Shopify Plus, offers fast growth ecomm businesses the opportunity to go global in the right ways, with a suite of additional features designed to facilitate international expansion. Ben De Jonge is a Director and Co-Founder of The Cut, specialising in strategy, branding, communications and ecommerce campaigns. Ben and his business partner Scott Sanders founded The Cut in 2009. Since then they have been building their own, and their team's, skills and expertise in the Shopify platform, and staying current on the latest and emerging technologies and opportunities in ecommerce business. As Expert Shopify Partners, our team have a great understanding of ecommerce and what it takes to build a successful online business. Using Shopify, we have been able to help all sorts of clients launch, customise and optimise online stores. We then offer our own Growth Programs to help clients continue to enhance and optimise their Shopify stores, with the flexibility to focus The Cut's own expertise on their areas that will give their business maximum benefits. Remember, the team at The Cut are here and ready to help Shopify and other ecommerce business owners improve websites and revenue via new themes, customisations, apps and new customer retention and conversion strategies. Contact The Cut today.
08:16
October 18, 2018
Episode 1 - Shopify - Director Download - Director Ben De Jonge and a short history of this digital agency
In our first Podcast, director and founder Ben De Jonge looks back at the start of The Cut in 2009, from the first meeting between Ben and long time business partner Scott Sanders to where we are now.  The Cut started working with Shopify in 2010 and are now Perth's only Shopify Plus partners. We became Expert Partners in 2017 and won our Plus partner status in 2018. Our team work with ecommerce business owners from all sorts of sectors including tea, confectionary, homewares, swim ware, pet products and many more. We work closely with our partners to find the best ways to improve the performance of their Shopify ecommerce businesses. That might be a Review & Recommend audit, a theme change, design customisations or adding new apps. We also work with businesses on their branding and communications to make sure their websites are telling the right stories and look amazing to optimise their effectiveness at engaging and converting the right customers, and more of them. Ben De Jonge is The Cit's Director and Co-Founder and he specialises in strategy, branding, communications and ecommerce campaigns. Ben and his business partner Scott Sanders founded The Cut in 2009. Since then they have been building Shopify skills of their team and staying current on the latest and emerging technologies and opportunities in ecommerce business. As Expert Shopify Partners, our team have a great understanding of ecommerce and what it takes to build a successful online business. Using Shopify, we have been able to help all sorts of clients launch, customise and optimise online stores. We then offer our own Growth Programs to help clients continue to enhance and optimise their Shopify stores, with the flexibility to focus The Cut's own expertise on their areas that will give their business maximum benefits. Remember, the team at The Cut are here and ready to help Shopify and other ecommerce business owners improve websites and revenue via new themes, customisations, apps and new customer retention and conversion strategies. The Cut also specialise in application and software development using Python, to help businesses streamline processes and achieve new efficiencies. The bottom line is, The Cut has been working in ecommerce and digital for over 10 years, our team are smart, helpful and always here to give guidance and advice. Contact The Cut today.
15:25
October 15, 2018