The Design Influence

The Design Influence

By The Design Influence
The Design Influence with Albie Knows is a show dedicated to changing the conversation and creating impact, on and offline.
Available on 9 platforms
Episode 015: Getting Clear On Goals & Choosing To Be Excellent with LuAnn Nigara
LuAnn Nigara is the co-owner of Window Works in Livingston, NJ, the author of The Making of A Well-Designed Business™ and the engaging host of the 5-star rated podcast A Well-Designed Business™. The podcast, A Well-Designed Business™ is the definitive resource for interior design professionals interested in operating a profitable and productive business. Known for asking questions that get to the heart of the subject, her show is down to earth and actionable. In our conversation we talk about how hard it is to run a systemized, profitable business, noting that it is not something done lightly but with commitment and intention, the rewards are far more reaching than financial. — “Decide to be excellent because make no mistake about it, excellence is a decision” — LUANN NIGARA, THE MAKING OF A WELL-DESIGNED BUSINESS™ This episode is jam packed with gems but some of the biggest takeaways are: • Some are attempted and some are accomplished…and that’s okay. • The basic formula to success is having confidence, understanding the obstacles, and implementing a plan & strategy. • In the beginning, you need to be vigilante about assigning yourself manageable and accountable tasks. — FIND LUANN ONLINE: Website | Instagram | Facebook | Facebook Group READ LUANN’S BOOKS: The Making of A Well-Designed Business™ The Things I Learned From A Well-Designed Business™, The Power Talk Friday Experts — THIS EPISODE IS MADE POSSIBLE BY THE INFLUENCE DIRECTORY. The Influence Directory is an index of courses designed to help you maximize your expertise and influence. From software to strategy, tools to tactics, I have pooled my knowledge and resources to help you learn, connect, and thrive on your designpreneur journey.
1:02:36
April 19, 2019
Episode 014: What People Never Told You About Business with Niki McNeill
Niki is a Raleigh, NC native and has  been working in the interior design industry for nearly 10 years. After being fired unexpectedly at the beginning of 2018, she decided to build her own design company, SingleBubblePop Design Studio. In less than a year, she’s grossed well over 6 figures and already starting to build our her team. When we decide to start our own businesses, for most of us, it’s a lot of trial and error. We can only hope that in those errors, we learn and continue to be better with each new attempt. That’s what Niki did. From starting her blog a decade ago to using previous design experiences to build her own business, nothing is lost in the trenches. Her design company has been profitable from day one because she applied business  principles to her design services, creating systems that maximize her profitability. She’s an entrepreneur first & designer second! Find Niki Online: Website | Instagram | Facebook
45:28
April 12, 2019
Episode 013: Navigating Visibility Opportunities While Remaining On Brand & In Alignment with Rachel
As something of a “visibility whisperer”, I got to discuss "Visibility Management" (as opposed to time management) with Rachel Moriarty. We talk all about what it’s like navigating visibility opportunities while remaining on brand & in alignment, with some examples from recent collaborations. Rachel Moriarty wears many hats — from being a leading home style expert to best selling author to product designer. With more than 13 years of experience in design, her work as a photo stylist has also been published in home furnishing catalogs and industry magazines. Besides home makeovers, Rachel's current projects include a new tile line with Elegant Mosaics and renovations for a new HGTV series scheduled to launch this year. As an expert in using her platform to fill her pipeline & build partnerships, I just know you guys are gonna love our conversation. Today we dig deep into how getting uncomfortable propelled her business in ways that she hasn’t even expected. We talk about things she’s done in her business, the strategies she’s used, to get herself seen and booked. Find Rachel Online: Website Instagram Facebook Elegant Mosaics Tile Collection
1:03:16
April 5, 2019
Episode 012: Going Beyond the Projects & Clients with Cheryl Luckett
With an unwavering faith & charming southern style, designer Cheryl Luckett has built a brand that is hard to miss & even harder not to love. Southern Home describes Cheryl’s  style as “opulence in reach” and I couldn’t have said it better myself. In 2012, she launched Dwell by Cheryl Interiors on a mission to transform her clients’ houses into homes that are not only pleasing to the eye but that provide a sense of well-being both inside and out.  For more than 15 years Cheryl worked at a Fortune 500 company in Charlotte, North Carolina as a Registered Dietitian and later a human resources professional in diversity and inclusion. After much prayer and consideration, she realized that design wasn’t just her passion, it was her purpose and decided to take on interior design full-time.Cheryl has been able to parlay her passions into a design brand — a brand with accolades that include being named one of the 15 Best Designers in Charlotte by Build Direct™, serving as Brand Ambassador for NC based Revolution Performance Fabrics, be one of the featured designers participating in Southern Home Magazine’s Julian Price Home Showhouse (Greensboro, NC), and launching the Belle by Cheryl Collection for Sylvester Alexander.  — Find Cheryl Online Website & Blog: Dwell by Cheryl Instagram: @dwellbychery New Collection: Belle by Cheryl Luckett — This episode is made possible by The Influence Directory — an index of courses designed to help you maximize your expertise and influence. From software to strategy, tools to tactics, I have pooled my knowledge and resources to help you learn, connect, and thrive on your designpreneur journey.
1:04:07
March 26, 2019
Episode 011: Finding Purpose in Your Pivots
As children we’re asked what we want to be when we grow up. I think this is actually still a thing, where adults, unwittingly, tell kids figure out your life early and figure it out fast. While I do believe it’s never too early to start planting the seeds of the future, I know that what I wanted to be at 5 isn’t what I wanted to be at 7… at 14… at 19… or at 25. And now that I’m in my 30s, what I am and what I want to be is none of those previous things.  A lot of us pivot for a myriad of other reasons. The power in pivoting is finding the purpose in it…controlling your pivots instead of being controlled by them. So in this episode, we’re going to be talking about the shifts that you may be experiencing, avoiding, or even regretting as you navigate your designpreneur journey, and how you can do so with passion and purpose.  — TODAY’S EPISODE IS BROUGHT TO YOU BY GATHER.
20:20
March 19, 2019
Episode 010: The Business of E-Design
As an online interior designer (exclusively) and also a content creator, I realized after undergoing my own journey of exploration, that many of the challenges fellow online designpreneurs were facing weren’t being specifically addressed, and so The E-Design Experience was born. But what is e-design? How do you do it?  What does it look like?  Who is it for?  So in today’s episode, I want to talk all about the business of e-design with you, hopefully answering some of those questions for you. What is E-Design? Exactly as the name implies, e-design aka online interior design is an interior design process that takes place remotely and/or virtually — completely in the digital space — allowing designers and clients to connect beyond the constraints of location. How Do You Do It? Spoiler alert: there is no one way to do it. E-design can be done in a multitude of ways but at it’s core there are some fundamentals of e-design that can be agreed upon.  What Does E-Design Look Like? What matters is that you’re delivering exactly what you committed to, as a designer, and exactly what your people our needed & wanting from you. Who Is It For? If you’re looking for a passive design service, e-design isn’t for you. If technology isn’t for you, than neither is e-design. If you cannot find a way to deliver exceptional service in a more truncated format, e-design isn’t for you either. — E-design isn’t a substitute for traditional interior design services; it’s an alternative. While there is a school of thought that e-design has “disrupted” the interior design industry, I say it has enhanced it. While it may not for everyone nor is there any one way to do it, it is undeniable that e-design is an exciting new landscape for our industry. — Did you hear? The Design Influence has a new template shop & it’s only fitting that one of our first templates is an e-design contract template! Make sure you’re always on the same page with your clients, keep projects on track, and start with a solid foundation. The e-design contract template is super easy to download & edit so that you’ll be able to outline, step by step, what your clients can expect from you & what you expect from them. Download, edit, and refine it as you see fit — this is your business after all. — TODAY’S EPISODE IS BROUGHT TO YOU BY GATHER.
28:12
March 12, 2019
Episode 009: Walking Away From Entrepreneurship
It’s an interesting time we live in where being an entrepreneur is more coveted than being whatever your craft is. But Gary V says it best when he says entrepreneurship is glamorized. What about all the other ugly parts of entrepreneurship that no one talks about? The daily grind for new clients?  The overhead?  The taxes?  The late nights & early mornings?  The wins & losses that are all yours, and no one else’s?  The payroll?  I want to talk about walking away from entrepreneurship, well, because no one else is.  If you’re someone who has been on the fence about entrepreneurship — you’re unsure if it’s still something you want for your current season of business or if it’s worth it, I want you to ask yourself this five questions:  Why did you pursue entrepreneurship or self-employment in the first place? What was the drive or catalyst behind wanted to create your own business? Whatever your reason for starting — is it still relevant or are you in a different season of life? What are you struggling with as an entrepreneur? What are the exact factors that have you questioning this path? What’s the worst case scenario, should you choose to no longer be an entrepreneur — what do you have to lose? What’s the best case scenario, should you choose to no longer be an entrepreneur — what do you have to gain? Entrepreneurship isn’t for everyone, not does it look the same for everyone, so no matter which lane you choose, be sure it’s the best fit for you, your way of operating, and your season of life. — TODAY’S EPISODE IS BROUGHT TO YOU BY GATHER.
30:12
March 5, 2019
Minisode 002: Mastering Brand Sponsorships & Collaborations with Morgan Molitor (Q & A)
If you tuned in the past 2 weeks then this minisode is gonna bring you full circle because we are back with Morgan Molitor for a Q & A on #allthethings when it comes to working with brands, pitching yourself, and creating content. Week One: • Hiring a team in preparation for growth • The power in pitching brands (and not waiting for them) • What it’s really like when you’re working with & creating content for brands Week Two: • What numbers you should really be monitoring & how they reflect your influence • Why the construction2style business model is shifting from client work to more brand deals This week we’re answering: • What do I need to start doing to position myself as an authority in my industry? • How do I show a company my value if I have a low social media following and/or website engagement? • Do I need to have a one-page or media kit? Is it necessary? • If I'm from a small city or area, do you recommend I look to partner with local or national brands? • A brand turned me down for a project, so when should I reach back out to them, if at all? • How do I introduce myself to a brand I want to work with? • What can I or should I do to establish myself as an influencer to brands? • In the first email, do I need to include my full pitch ideas?  • When do I start to talk money when I'm pitching? — TODAY’S EPISODE IS BROUGHT TO YOU BY THE INFLUENCE DIRECTORY.
30:51
March 1, 2019
Episode 008: Mastering Brand Sponsorships & Collaborations with Morgan Molitor (Part 2)
If you tuned in to last week’s episode then you already know that you’re in for a treat this week, because we are back with Morgan Molitor. Morgan is one half and co-founder of construction2style, and while not a “certified” interior designer, thanks to digital marketing and her passion for interiors, she’s been able to build a successful interior design + contracting business alongside her husband Jamie Molitor. — LAST WEEK WE CHATTED ALL ABOUT… hiring a team in preparation for growth the power in pitching brands (and not waiting for them) what it’s really like when you’re working with & creating content for brands  THIS WEEK, WE’RE CONTINUING THE CONVERSATION & DIVING RIGHT BACK IN TALKING ABOUT…  creating longterm relationships with the right brands what numbers you should really be monitoring & how they reflect  your influence why the construction2style business model is shifting from client work to more brand deals — Find Morgan Online • Website & Blog: Construction2Style • Instagram: @construction2style • YouTube: Construction2Style — TODAY’S EPISODE IS BROUGHT TO YOU BY GATHER.
55:40
February 26, 2019
Episode 007: Mastering Brand Sponsorships & Collaborations with Morgan Molitor (Part 1)
How many of you follower influencers across different industries, wondering to yourself how, you too, could work with brands & what that would mean for you as a designer? In today's episode, you're getting to get one step closer to mastering brand sponsorships and collaborations for your business. Morgan Molitor, one half and co-founder of construction2style, specializes in collaboration. Always thinking about 100 different ways to optimize any project they’re working on, she attributes half of their business to brand partnerships and sponsored content. Morgan doesn’t have any type of interior design certification, but thanks to digital marketing and her passion for interiors, she’s been able to build a successful interior design + contracting business, that includes certified designers on their team. Find Morgan Online • Website & Blog: Construction2Style • Instagram: @construction2style • YouTube: Construction2Style — TODAY’S EPISODE IS BROUGHT TO YOU BY GATHER.
51:44
February 19, 2019
Episode 006: Why You Should Have An Email List For Brands
How many different ways have you heard that you need an email list? You’re favorite podcaster has told you you need one. You have Instagram ads selling you templates to create one. You’ve read all the blog posts on the value of having one. So it’s no big secret in the power of the email list. But here’s what you may not have heard about email lists, however, is about lists for brands. What Is a Brand Email List? Essentially you want your brand email list to serve as a place where you communicate with potential brand partners. How You Can Use A Brand List Similar to your public list — which isn’t to be confused with your client list, which could be a separate third list altogether by the way — your brand list is where you can sell yourself & your expertise to brands. — TODAY’S EPISODE IS BROUGHT TO YOU BY GATHER.
22:50
February 12, 2019
Episode 005: Creating Content & Getting Paid With Affiliate Marketing and Sponsored Content
Have you ever wondered how people make money online, especially influencers & content creators? We hear about so many different revenue streams, in addition to the main income maker, that it can often get hard to discern which is the best for for us holistically as designers and which is the best fit for your unique business model. If you create any kind of content — blogging, social media, video, email, podcast — then there’s a world of ways to monetize “passively” but two very popular ways involve brands that aren’t your own — sponsored content & affiliate marketing. What are the differences between the two & how (if at all) they may make sense for your business? — TODAY’S EPISODE IS BROUGHT TO YOU BY GATHER.
29:29
February 5, 2019
Minisode 001: Navigating Market (And Other Industry Events) As An E-Designer
A sentiment I’ve heard shared across lots of designers — online designers and even some new designers — is that major industry events aren’t for them; so on today’s "minisode” I’m gonna dig into what it’s like as an online designer & creator going to industry events. And I want to you keep an open mind and think about how you can apply what I’m saying to ANY industry event you attend in the future. 
19:44
February 1, 2019
Episode 004: Product Sourcing Online: Retail vs Trade
I’ve seen this debate brought up OFTEN during my time as an e-designer, and I know personally it is something I’ve always wondered about myself — when it comes to specifying product as an online designer, do I do trade, retail, or both? If no one’s said it to you before then let me be the first — e-designers do not only source retail. At the very least, they don’t have to. It comes down to your business model — how you’re trying to make money & what fits the way you operate. The decision of how & where to source is a personal one, so while I’m going to break down some of the pros & cons so that you can make an informed decision when deciding which is the best fit for you. — Today’s episode is brought to you by Gather.
30:42
January 30, 2019
Episode 003: Understanding Your Audience & Turning Them Into Clients with Carmeon Hamilton
In today’s episode, Carmeon Hamilton shares with us her insights on some of my favorite topics & topics that I know y’all are gonna love too. We’re talking about setting boundaries to create balance, especially when you wear so many hats, understanding & converting potential clients, and how her instagram has grown a whole life of its own. Carmeon is the buyer and environmental designer for a Stash Home, sourcing home décor products to bring to consumers throughout the mid-south; as well as the founder and principle designer of her own design company, Nubi Interiors. See Carmeon In Person Instagram: From Followers to Dollars February 9, 9am – 1pm Join Carmeon for this informative workshop and learn how to maximize your business by maximizing your social following. Find Carmeon Online • Blog: Cohesive Randomness • Instagram: @nubiinteriors • Facebook: Nubi Interiors by Carmeon Hamilton
48:26
January 22, 2019
Episode 002: Single Tasking & Thought Purging For Better Productivity
I have quickly learned that being busy isn’t, or at least shouldn’t be, a badge of honor because I quickly went from juggling to burnt out & drowning. The idea of multitasking became more like an addiction, and like most addictions, it wasn’t long before I saw how bad it really was for me — I wasn’t actually getting that much done & it was more detrimental than it was helpful. So what do I instead? I have spent the past YEAR — yes, year! — training myself on how to “single-task” and more importantly, how to quiet anything that tries to pull my focus on the task at hand. While I haven’t perfected this new lifestyle by any stretch of the imagination — hello, I’m still a mom! — I have picked up some pretty useful hacks & habits, and that’s what I want to dive into today. I want to share with you some of my single-tasking tricks & how they’ve helped me step up my productivity. Mentioned Techniques: • Thought Purging • Prioritizing & Planning • Batching & Single Tasking Mentioned Tools: • Trello from brain dumping and big picture, macro planning • Powersheets for intentional & thoughtful goal planning from month to month & week to week. • Undated Weekly Planner Pad for appointments & scheduling week to week • Tomato One Pomodoro Timer App for more efficient time management & batching. TODAY’S EPISODE IS BROUGHT TO YOU BY GATHER.
29:29
January 15, 2019
Episode 001: Making Your Blog Work For You Instead of Against You
I’ve seen how blogging has evolved firsthand — how it can be super rewarding & worth every second you invest into it, and I’ve also seen how it can just drain you of all your creative juices with no ROI. These are the differences between your blog working for you & your blog working against you; so in this episode, we're going to be talking about what that might look like to help you identify how your blog is serving you (if at all) and what you can do differently.
27:20
January 8, 2019
Episode 000: What is The E-Design Experience, What is The Design Influence, and Who is Albie Knows
Hear from show host, Albie of Albie Knows, how founding The E-Design Experience less than a year ago has evolved into this podcast, and what you can expect from The Design Influence every week. 
18:14
January 1, 2019
Coming Soon: The Design Influence
Hear from show host, Albie of Albie Knows, how founding The E-Design Experience less than a year ago has evolved into this podcast, and what you can expect from The Design Influence every week.
02:45
November 15, 2018
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