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TheeDigital’s GrowthCast

TheeDigital’s GrowthCast

By TheeDigital
The TheeDigital GrowthCast covers digital marketing, it's production, strategy, and the challenge of growing a business's online presence in 2020. A podcast for digital marketers by digital marketers and the team at TheeDigital.com
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SEO: How to Optimize Content for Search Engines
In this episode of TheeDigital's Growth Podcast, we hear from our talented team of digital marketing experts about how to optimize content for search engines. We discuss how to approach content optimizations starting with keyword research, why conducting a competitor analysis before you start writing is important, and how you can start outranking the competition for desired topics using pillar pages. Have your own business website? Request a Free Website Audit or learn more about SEO by visiting our website! Guests in today's Episode: Christopher Lara, Boston Branch Manager Travis Godec, Digital Marketing Strategist Elyssa Coultas, Digital Marketing Strategist Resources: 7 Tips to Optimize Content for Conversion Top SEO Blogs to Follow in 2022 How to Choose an SEO Agency
14:45
June 06, 2022
What Is White Hat vs Black Hat SEO?
In this episode of TheeDigital's Growth Podcast, we hear from our talented team of digital marketing experts about the difference between "white hat SEO" and "black hat SEO". We discuss what the terminology means and provide examples of each type of SEO approach.   Have your own business website and need SEO services? Click for a FREE Website Audit or to learn more about search engine optimization! Guests in today's Episode:  Christopher Lara, Boston Branch Manager  Laura Paskoff-Matson, Sr. Digital Marketing Strategist   Elyssa Coultas, Digital Marketing Strategist   Resources:  Voice Search SEO How to Get My Website to Rank on Google Search Reasons You Can't Find Your Business on Google Maps
18:52
June 02, 2022
What Makes a Good Website?
In this episode of TheeDigital's Growth Podcast, we will hear from our talented team of digital marketing experts about what makes a good website. We discuss why having a quality website is important for businesses, the features and functions that make a good website, as well as some of our favorite web design trends. Have your own business website? Request a Free Website Audit or learn more about high-quality web design by visiting our website: https://www.TheeDigital.com Guests in today's Episode: Christopher Lara, Boston Branch Manager Keri Rosemond, VP of Operations Elyssa Coultas, Digital Marketing Strategist Resources: Things Every Business Website Should Have Top Digital Marketing Trends 2022 Does My Website Need to be ADA Compliant How Do I Know If My Website Needs a Redesign How to Choose a Web Design Agency
13:09
May 25, 2022
What is SEO?
https://www.theedigital.com/blog/what-is-seo Today we will hear from our talented team of digital marketing experts about what is SEO, or Search Engine Optimization. We discuss why it is important, how it works with other digital marketing tools, and share some real-world examples of how SEO affects a business. Watch the video of this episode on YouTube: https://youtu.be/Ko3I-tsH1Es Have your own business website? Request a Free Website Audit or learn more about SEO by visiting our website https://www.TheeDigital.com Guests in today's Episode: Laura Matson (Digital Marketing Strategist & Host) Leslie Vegter (Marketing Director) Lauren Gardner (Lead Marketing Manager) Michael Panuthos (Senior Marketing Manager) Waseem Nowyhed (Digital Marketing Specialist) Acadia Rose-Meyer (Digital Marketing and SEO Specialist) Gregory Burke (Paid Ads Specialist) Fadi El Hourani (Digital Marketing Specialist) Nick Henning (Digital Marketing Strategist)
17:50
September 22, 2021
Why is WooCommerce Recommended for Ecommerce Websites?
Welcome to Season 2 of GrowthCast with TheeDigital! Today we will be discussing one of our favorite ecommerce platforms, WooCommerce. We’ll be answering the question 'What is WooCommerce', and together, we go over why we like this platform and why we think you will like it too for your online storefront. Have an ecommerce business? Request a Free Online Store Audit or learn more about ecommerce development by visiting our website https://www.TheeCommerce.com Guests in today's Episode: Michael Panuthos Christopher Lara (Boston Branch Manager) Gabrielle Brooks (Project Manager) Keri Giordano (Director of Operations) Richard Horvath (Agency Owner)
18:50
August 23, 2021
6. Why It’s a Bad Idea to Abandon Your Marketing Efforts During an Economic Downturn
We’re in the middle of uncharted territory: a global pandemic. There’s no doubt that life has changed. Some businesses are being hit hard, while others are actually growing, and still, others are existing somewhere in between. In today's episode, we’re going to go over Why It’s a Bad Idea to Abandon Your Marketing Efforts During an Economic Downturn and what other options might make more sense. Have a business? Request a Free Technical Website Audit or learn more about internet marketing by visiting our website https://www.TheeDigital.com/ Guests in today's Episode: Christopher Lara Hope Anthony (Project Manager) Keri Giordano (Director of Operations) Richard Horvath (Agency Owner)
21:39
December 11, 2020
5. How to Rebrand Your Business and Launch a New Website Properly without Losing Your Search Engine Ranking
A business owner’s worst nightmare is to lose website traffic, online leads, and prospect calls because they lost their great position in Google search for their most important keyword when they launched their new website. When rebranding and relaunching make sure your web team does things right. In today's episode, we’re going to go over rebranding your business website without hurting your SEO and losing your hard-won search engine ranking. Have a business? Request a Free Technical Website Audit or learn more about internet marketing by visiting our website https://www.TheeDigital.com/ Guests in today's Episode: Christopher Lara Hope Anthony (Project Manager) Keri Giordano (Director of Operations) Richard Horvath (Agency Owner)
26:27
December 09, 2020
4. SEO vs PPC Which Is Better?
Today we’re going to go over SEO vs PPC, the pros and cons of each, and how to decide which is best for your business needs. Have a business? Request a Free Technical Website Audit or learn more about digital marketing by visiting our website https://www.TheeDigital.com/ Guests in today's Episode: Christopher Lara Lauren Gardner (Marketing Manager) Gregory Burke (Senior PPC Strategist)
12:10
November 09, 2020
3. How to Choose Your Web Design Agency
Today we’re going to go over what you should look for when picking a web design agency to work with and some important questions to ask them. Have a business? Request a Free Technical Website Audit or learn more about digital marketing by visiting our website https://www.TheeDigital.com/ Guests in today's Episode: Christopher Lara Keri Giordano Director of Operations Jeff Kilman Director of Strategy Richard Horvath Owner / President
27:37
October 19, 2020
2. What Ecommerce Platform Should I be on?
Today we’re going to go over what ecommerce platform your business should be on, what are some of the things you should consider when picking an ecommerce platform, and why you might want to pick one over the other. Have a business? Request a Free Technical Website Audit or learn more about digital marketing by visiting our website https://www.TheeDigital.com/ Guests in today's Episode: Christopher Lara Keri Giordano Director of Operations Katherine Miller Lead Project Manager Rob Delory All around SEO enthusiast
21:09
September 16, 2020
1. Why Audit Your Website?
Today we’re going to go over website audits, what are some of the things we look for when auditing a website, and why you might want to audit your own website more regularly. Have a business? Request a Free Technical Website Audit or learn more about digital marketing by visiting our website https://www.TheeDigital.com/ Guests in today's Episode: Christopher Lara Keri Giordano Director of Operations Rob Delory All around SEO enthusiast
21:23
September 01, 2020