TheeDigital’s GrowthCast
By TheeDigital
TheeDigital’s GrowthCastSep 16, 2020
TikTok Ads For Business Growth
Summary
In this episode, the hosts from TheeDigital and guests from Pennock discuss TikTok ads and how they can be used effectively for brands. They cover topics such as what makes TikTok special compared to other social platforms, the challenges brands face with TikTok ads, and the types of content that work well on TikTok. They also discuss the importance of influencer collaborations, creating ads that engage and entertain the TikTok community, and getting started with TikTok ads. The conversation also touches on TikTok Shop and its integration with platforms like Shopify, as well as the scalability of TikTok ads and the role of SEO within TikTok.
Takeaways
- TikTok offers unique features and a different user experience compared to other social media platforms.
- Audience targeting on TikTok is crucial, and granular audiences based on hashtags tend to perform better.
- Continuous learning and adaptation are essential in staying up-to-date with TikTok's evolving landscape.
- TikTok provides opportunities for businesses to grow and reach new audiences through paid ads.
Hosts:
- Keri Rosemond - VP of Operations, TheeDigital
- Christopher Lara - SEO Manager, TheeDigital
TheeDigital is a full-service web design and digital marketing agency specializing in lead generation, search engine optimization, paid advertising, and WordPress web development.
Guests:
- Nikki Lindgren - Founding Partner, Pennock
- Natalie Hughes - Marketing Manager, Pennock
Pennock is a female-led digital marketing agency assembled of digitally native, data-driven team members. They build sustainable, long-term growth for beauty and lifestyle brands.
Chapters:
00:00 - Welcome to the World of TikTok Advertising 01:00 - Meet Our TikTok Marketing Gurus 01:29 - TikTok's Unique Appeal for Brands 02:29 - Challenges with TikTok Ads 05:03 - Types of Content that Work Well 07:05 - Working with Influencers and Creators 09:02 - Creating Ads that Engage and Entertain 10:48 - Getting Started with TikTok Ads 15:44 - TikTok Ads for Service-Oriented Businesses 19:35 - Importance of Influencer Collaborations 22:29 - Creator Connection Services 24:45 - TikTok Shop and E-commerce Integrations 27:02 - Strategies for Scaling Your TikTok Presence 27:56 - The Beginner's Guide to TikTok Marketing 34:02 - SEO Strategies for TikTok Visibility 35:54 - TikTok Scheduling and Best Practices for Maximum Impact 40:16 - Audience Targeting on TikTok 41:06 - Wrapping Up: Key Takeaways and Next Steps
Learn more about paid advertising on our blog: https://www.theedigital.com/blog/category/paid-search-marketing
What is Search Generative Experience (SGE)?
In this episode, Keri Rosemond and Christopher Lara from TheeDigital discuss Google's Search Generative Experience (SGE). They explain that SGE is an experimental search experience that uses generative AI to provide users with quick and clear overviews of search topics. The conversation covers examples of SGE, how website owners can be featured in SGE results, the impact of SGE on organic ranking, and the importance of creating quality content for SGE. They also discuss SEO considerations for SGE, the limitations of SGE, and the potential impact of SGE on website traffic.
Want More?
- SEO in the Age of SGE: Adapt or Get Left Behind (SGE SEO)
- Generative AI in SEO: Revolutionizing Digital Marketing
TheeDigital is a full-service web design and digital marketing agency based in Raleigh, North Carolina. We specialize in search engine optimization and we build income-generating websites that get results for our clients. Visit our award-winning portfolio for inspiration!
Website Trends to Expect in 2024
In this episode of Growth Cast, we'll uncover what's trending in web design and how these trends can impact your online presence in 2024.
Guests on this episode:
- Keri Rosemond - VP of Operations
- Christopher Lara - SEO Manager
- Melissa Read - Lead Project Manager
- Garrett Johnson - Project Manager
Want more?
- Top Web Design Trends to Dominate 2024
- Top Digital Marketing Trends for 2024
- 17 PPC Trends You Can’t Ignore in 2024
TheeDigital is a full-service web design and digital marketing agency based in Raleigh, North Carolina. We specialize in search engine optimization and we build income-generating websites that get results for our clients. Visit our award-winning portfolio for inspiration!
Is Your Business Getting the Most Out of its CRM?
CRM software can effectively address challenges like declining sales, customer attrition, and stagnant growth. By storing and collecting vital customer data, a CRM system amplifies the influx of leads, expediting your marketing team's customer acquisition efforts.
Furthermore, it empowers your sales team to expedite deal closures and fortify customer interactions. In tandem, it elevates the caliber of customer service you provide.
In this podcast, we cover customer relationship management, using Hubspot as a CRM tool, and some of the benefits and features Hubspot brings to the table.
Let us help you get the most out of your CRM tool.
Guests on this episode:
- Jason Tetrick - Marketing Communications Strategist
- Keri Rosemond - VP of operations
- Greyson Fesperman - Digital Strategist
- Christopher Lara - Boston Branch Manager
Want more?:
- Why You Should Use HubSpot As Your Marketing Automation and CRM Tool
- Which HubSpot Plan is Right For Your Business
- Is HubSpot Really Free?
- 6 Hidden HubSpot Features
TheeDigital is a full-service web design and digital marketing agency specializing in responsive web design, WordPress website development, search engine marketing, PPC, and SEO / search engine optimization.
Visit our award-winning website design portfolio at https://www.theedigital.com/portfolio.
Basics of Law Firm Marketing
At TheeDigital, we prioritize comprehensive law firm marketing strategies that encompass on-page, off-page, and local SEO techniques. Our approach is designed to ensure that your law firm's online presence is not only visible but also authoritative and credible.
Through a combination of these three SEO pillars, we aim to maximize your firm's visibility, drive relevant traffic, and ultimately help you attract and retain clients effectively.
Guests on this episode:
- Jason Tetrick - Marketing Communications Strategist
- Keri Rosemond - VP of operations
- Elyssa Coultas
- Travis Godec
Want more?:
TheeDigital is a full-service web design and digital marketing agency specializing in responsive web design, WordPress website development, search engine marketing, PPC, and SEO / search engine optimization. Visit our award-winning website design portfolio at https://www.theedigital.com/portfolio.
Elevate Your Business: Build a Profit-Generating Website That Wows!
On this episode of TheeDigital’s GrowthCast, we talk to two wonderful members of our development team, Melissa and Garrett about building a profit-generating website. We cover everything from things that every business website should have to creating landing pages that convert.
Guests on this episode:
- Jason Tetrick - Marketing Communications Strategist
- Keri Rosemond - VP of operations
- Melissa Read - Lead project manager
- Garrett Johnson - Project manager
Want more?
- Blog: The Most Important Features that Every Business Website Should Have
- Blog: 5 Features of What Makes a Good Website
- Blog: How to Create a Winning Landing Page
- Blog: 4 Reasons Your Website Visitors Aren't Converting
TheeDigital is a full-service web design and digital marketing agency specializing in responsive web design, WordPress website development, search engine marketing, PPC, and SEO / search engine optimization. Visit our award-winning website design portfolio at https://www.theedigital.com/portfolio.
Why Clio is the #1 Legal Practice Software
TheeDigital's marketing team explains how Clio streamlines our law firm clients’ practice management and how it compliments an overall marketing strategy.
Guests in the episode:
- Greyson Fesperman: Digital Strategist
- Keri Rosemond: VP of Operations
- Christopher Lara: Boston Branch Manager
- Lauren Gardner: Marketing Director
- Elyssa Coultas: Digital Marketing Strategist
- Travis Godec: Digital Marketing Strategist
Want more?
- Read our blog: 5 Reasons Why Law Firms Are Using Clio
- Watch our video: Why Law Firms Are Using Clio Legal Software To Manage Leads And The Entire Client Lifecycle
- Get a free demo of Clio: https://bit.ly/3Dl4Q4q
TheeDigital is a full-service web design and digital marketing agency specializing in responsive web design, WordPress website development, search engine marketing, PPC, and SEO / search engine optimization. Visit our award-winning website design portfolio at https://www.theedigital.com/portfolio.
How to Use WordPress Shortcodes
A shortcode is a special snippet of WordPress code that lets you move mountains with a click of your mouse. In this episode of TheeDigital's GrowthCast, our web development team discusses how to use shortcodes - and if you're not already using them, why you should start!!
Guests in the episode:
- Christopher Lara: TheeDigital Boston Branch Manager
- Keri Rosemond: TheeDigital VP of Operations
- Gabrielle Brooks: TheeDigital Creative Director
- Garrett Johnson: TheeDigital Project Manager
- Melissa Read: TheeDigital Lead Project Manager
TheeDigital is a full-service web design and digital marketing agency specializing in responsive web design, WordPress website development, search engine marketing, PPC, and SEO / search engine optimization. Visit our award-winning website design portfolio.
How to Launch a Website Without Losing Search Engine Rank
In this episode of TheeDigital's GrowthCast, our web developers dive into how you should properly launch a new website to avoid losing your SERP rank or search engine results page rank. They'll discuss the importance of data benchmarking, and keeping track of old and new URLs - plus they'll name-drop some powerhouse tools that you can use to gather make-or-break SEO metrics.
Don't risk losing all of the hard work you've put into climbing the endless ranks of search engine pages. Keep - and improve - your SERP rank with TheeDigital.
- Christopher Lara: TheeDigital Boston Branch Manager
- Keri Rosemond: TheeDigital VP of Operations
- Gabrielle Brooks: TheeDigital Creative Director
- Garrett Johnson: TheeDigital Project Manager
TheeDigital is a full-service web design and digital marketing agency specializing in responsive web design, WordPress website development, search engine marketing, PPC, and SEO / search engine optimization. Visit our award-winning website design portfolio.
WordPress Reusable Blocks: Benefits & How to Use Them
In this episode of TheeDigital's GrowthCast, our web developers break down what WordPress reusable blocks are, how to use them, and why they can make building web pages so much faster!!
Guests in today's episode:
- Christopher Lara - TheeDigital Boston Branch Manager
- Keri Rosemond - TheeDigital VP of Operations
- Gabrielle Brooks - TheeDigital Creative Director
- Melissa Read - TheeDigital Lead Project Manager
- Garrett Johnson - TheeDigital Project Manager
Does your business need a custom website? Reach out to the web development team at TheeDigital web design agency and get your project started today.
What Is On-Site SEO?
In this episode of TheeDigital's GrowthCast, our digital marketing strategists discuss on-site SEO, or "search engine optimization". You'll learn what on-site SEO is, why you should optimize the content on your website for search engines, and how optimizing your content is key to getting shown in relevant search engine results!
Guests in the episode:
- Christopher Lara - TheeDigital Boston Branch Manger
- Lauren Gardner - TheeDigital Marketing Director
- Travis Godec - Digital Marketing Strategist
Curious about how we get results for our clients? Check out our SEO and web design agency portfolio or contact us today to get started on a new website for your business!
TheeDigital is a full-service web design and digital marketing agency specializing in responsive web design, WordPress website development, search engine marketing, PPC, and SEO / search engine optimization.
SEO: What Is Off-Site Search Engine Optimization?
In this episode of TheeDigital's GrowthCast, our digital marketing team discusses off-site SEO, or "search engine optimization". You'll learn what off-site SEO is, how you can optimize your content on external platforms, and why optimizing your content for search engines is foundational for getting found in relevant search engine results and directories.
Guests in the episode:
- Christopher Lara - TheeDigital Boston Branch Manger
- Laura Matson - Senior Digital Marketing Strategist
- Daniel Falco - Digital Marketing Strategist
Curious about how we get results for our clients? Check out our SEO and web design agency portfolio or contact us today to get started on a new website for your business!
PPC: Who Needs a Landing Page?
In this episode of TheeDigital's GrowthCast, our team of digital marketing & PPC experts talk about landing pages and how they impact your ad performance. Learn about why landing page experience can help or hurt your campaigns - and what you can do to improve your website's UX!
Guests in the episode:
- Christopher Lara - TheeDigital Branch Manager
- Gregory Burke - TheeDigital Paid Ads Specialist
- Daniel Falco - TheeDigital Digital Marketing Strategist
TheeDigital is a full-service web design and digital marketing agency specializing in responsive web design, WordPress website development, search engine marketing, PPC, and SEO / search engine optimization.
Visit our award-winning website design portfolio!
Differences Between a Template and a Custom Website
In this episode of TheeDigital's GrowthCast, we hear from our talented team of web development experts about the differences between a templated website and a custom website. We discuss how each type of website design can impact the scalability and branding of your business, and why you should consider a custom website design for your business!
Have your own business website? Request a Free Website Audit or learn more about SEO by visiting our website!
Guests in today's Episode:
- Christopher Lara, Boston Branch Manager
- Keri Rosemond, VP of Operations
- Melissa Read, Lead Project Manager
- Garrett Johnson, Project Manager
Monitoring & Improving Website Performance
In this episode of TheeDigital's GrowthCast, we hear from our talented team of web development experts about the best ways to monitor your website and improve its performance for SEO and UX.
Have your own business website? Request a Free Website Audit or learn more about SEO by visiting our website!
Guests in today's Episode:
- Christopher Lara, Boston Branch Manager
- Keri Rosemond, VP of Operations
- Melissa Read, Lead Project Manager
- Garrett Johnson, Project Manager
The Benefits of Professional Web Hosting
In this episode of TheeDigital's GrowthCast, we hear from our talented team of web design & web development experts about the benefits of professional web hosting and how it can help grow & protect your business.
Have your own business website? Request a Free Website Audit or learn more about SEO by visiting our website!
Guests in today's Episode:
- Christopher Lara, Boston Branch Manager
- Keri Rosemond, VP of Operations
- Melissa Read, Lead Project Manager
- Garrett Johnson, Project Manager
SEO: How to Optimize Content for Search Engines
In this episode of TheeDigital's Growth Podcast, we hear from our talented team of digital marketing experts about how to optimize content for search engines. We discuss how to approach content optimizations starting with keyword research, why conducting a competitor analysis before you start writing is important, and how you can start outranking the competition for desired topics using pillar pages.
Have your own business website? Request a Free Website Audit or learn more about SEO by visiting our website!
Guests in today's Episode:
Christopher Lara, Boston Branch Manager
Travis Godec, Digital Marketing Strategist
Elyssa Coultas, Digital Marketing Strategist
Resources:
7 Tips to Optimize Content for Conversion
What Is White Hat vs Black Hat SEO?
In this episode of TheeDigital's Growth Podcast, we hear from our talented team of digital marketing experts about the difference between "white hat SEO" and "black hat SEO". We discuss what the terminology means and provide examples of each type of SEO approach.
Have your own business website and need SEO services? Click for a FREE Website Audit or to learn more about search engine optimization!
Guests in today's Episode:
Christopher Lara, Boston Branch Manager
Laura Paskoff-Matson, Sr. Digital Marketing Strategist
Elyssa Coultas, Digital Marketing Strategist
Resources:
What Makes a Good Website?
In this episode of TheeDigital's Growth Podcast, we will hear from our talented team of digital marketing experts about what makes a good website. We discuss why having a quality website is important for businesses, the features and functions that make a good website, as well as some of our favorite web design trends.
Have your own business website? Request a Free Website Audit or learn more about high-quality web design by visiting our website: https://www.TheeDigital.com
Guests in today's Episode:
Christopher Lara, Boston Branch Manager
Keri Rosemond, VP of Operations
Elyssa Coultas, Digital Marketing Strategist
Resources:
Things Every Business Website Should Have
Top Digital Marketing Trends 2022
Does My Website Need to be ADA Compliant
What is SEO?
https://www.theedigital.com/blog/what-is-seo
Today we will hear from our talented team of digital marketing experts about what is SEO, or Search Engine Optimization. We discuss why it is important, how it works with other digital marketing tools, and share some real-world examples of how SEO affects a business.
Watch the video of this episode on YouTube: https://youtu.be/Ko3I-tsH1Es
Have your own business website? Request a Free Website Audit or learn more about SEO by visiting our website https://www.TheeDigital.com
Guests in today's Episode:
Laura Matson (Digital Marketing Strategist & Host)
Leslie Vegter (Marketing Director)
Lauren Gardner (Lead Marketing Manager)
Michael Panuthos (Senior Marketing Manager)
Waseem Nowyhed (Digital Marketing Specialist)
Acadia Rose-Meyer (Digital Marketing and SEO Specialist)
Gregory Burke (Paid Ads Specialist)
Fadi El Hourani (Digital Marketing Specialist)
Nick Henning (Digital Marketing Strategist)
Why is WooCommerce Recommended for Ecommerce Websites?
Welcome to Season 2 of GrowthCast with TheeDigital!
Today we will be discussing one of our favorite ecommerce platforms, WooCommerce. We’ll be answering the question 'What is WooCommerce', and together, we go over why we like this platform and why we think you will like it too for your online storefront.
Have an ecommerce business? Request a Free Online Store Audit or learn more about ecommerce development by visiting our website https://www.TheeCommerce.com
Guests in today's Episode:
Michael Panuthos
Christopher Lara (Boston Branch Manager)
Gabrielle Brooks (Project Manager)
Keri Giordano (Director of Operations)
Richard Horvath (Agency Owner)
6. Why It’s a Bad Idea to Abandon Your Marketing Efforts During an Economic Downturn
We’re in the middle of uncharted territory: a global pandemic. There’s no doubt that life has changed. Some businesses are being hit hard, while others are actually growing, and still, others are existing somewhere in between.
In today's episode, we’re going to go over Why It’s a Bad Idea to Abandon Your Marketing Efforts During an Economic Downturn and what other options might make more sense.
Have a business? Request a Free Technical Website Audit or learn more about internet marketing by visiting our website https://www.TheeDigital.com/
Guests in today's Episode:
Christopher Lara
Hope Anthony (Project Manager)
Keri Giordano (Director of Operations)
Richard Horvath (Agency Owner)
5. How to Rebrand Your Business and Launch a New Website Properly without Losing Your Search Engine Ranking
A business owner’s worst nightmare is to lose website traffic, online leads, and prospect calls because they lost their great position in Google search for their most important keyword when they launched their new website. When rebranding and relaunching make sure your web team does things right.
In today's episode, we’re going to go over rebranding your business website without hurting your SEO and losing your hard-won search engine ranking.
Have a business? Request a Free Technical Website Audit or learn more about internet marketing by visiting our website https://www.TheeDigital.com/
Guests in today's Episode:
Christopher Lara
Hope Anthony (Project Manager)
Keri Giordano (Director of Operations)
Richard Horvath (Agency Owner)
4. SEO vs PPC Which Is Better?
Today we’re going to go over SEO vs PPC, the pros and cons of each, and how to decide which is best for your business needs.
Have a business? Request a Free Technical Website Audit or learn more about digital marketing by visiting our website https://www.TheeDigital.com/
Guests in today's Episode:
Christopher Lara
Lauren Gardner (Marketing Manager)
Gregory Burke (Senior PPC Strategist)
3. How to Choose Your Web Design Agency
Today we’re going to go over what you should look for when picking a web design agency to work with and some important questions to ask them.
Have a business? Request a Free Technical Website Audit or learn more about digital marketing by visiting our website https://www.TheeDigital.com/
Guests in today's Episode:
Christopher Lara
Keri Giordano Director of Operations
Jeff Kilman Director of Strategy
Richard Horvath Owner / President
2. What Ecommerce Platform Should I be on?
Today we’re going to go over what ecommerce platform your business should be on, what are some of the things you should consider when picking an ecommerce platform, and why you might want to pick one over the other.
Have a business? Request a Free Technical Website Audit or learn more about digital marketing by visiting our website https://www.TheeDigital.com/
Guests in today's Episode:
Christopher Lara
Keri Giordano Director of Operations
Katherine Miller Lead Project Manager
Rob Delory All around SEO enthusiast
1. Why Audit Your Website?
Today we’re going to go over website audits, what are some of the things we look for when auditing a website, and why you might want to audit your own website more regularly.
Have a business? Request a Free Technical Website Audit or learn more about digital marketing by visiting our website https://www.TheeDigital.com/
Guests in today's Episode:
Christopher Lara
Keri Giordano Director of Operations
Rob Delory All around SEO enthusiast