Christian Thibaudeau returns to discuss how to navigate(and in many cases avoid) extremism in the fitness industry. Christian goes far and wide in this animated discussion about how he's managed this past year, how his career direction has evolved, thoughts on doing a great job with online coaching, and dealing with introversion, social anxiety, and low self esteem.
Sivan Fagan joins the podcast to share her experience and advice in shifting a mostly in-person fitness career to online. Sivan shares her thoughts on how long you need to train in person before you're ready to work online with clients. We discuss the value in long form writing and how to enhance your writing skills. Sivan explains why she believes it's a mistake to try to compete with the "big names" or influencers. Sivan also shares strategy to develop a business training clients in their homes.
Logan Dubé is energized and fulfilled by teaching fitness education to other coaches. Logan often travels many weekends to present The PPSC and other certifications. Logan explains what it takes to pursue a career in fitness education. Logan also details how to help people change, through changing their energy to support the change strategy. Logan also dives into being a great team player and working within someone else's business instead of needing to build your own. They also detail the pursuit of work life blend instead of work life balance.
Muscle gain coach Tom MacCormick joins to chat about the effort and tools it takes for people to go beyond getting fit and active for general population training. We dive into the commitment needed to put on serious muscle while getting lean. Though geared toward men, this applies equally to women who want to achieve these goals. Tom also shares his advice for longevity in the fitness industry.
Mike Howard returns to talk about helping people with good messages while not running afoul of the "lunatic fringe" of extreme nutrition ideology in our world. Mike shares how he approaches behaviour change with his clients, focusing on process goals not outcomes, and choice architecture. We also tackle how to approach or avoid internet arguments. Where there's benefit and where you're using your time poorly.
I've enjoyed Danny Matranga's media so much I had to bring him on as a guest to share with you. Danny and I dive into career development and how we don't always know the path we're on nor do seemingly polished fitness professionals always have a clear plan. We commit to a process of consistent work which leads to unknown future opportunity. Danny approaches everything with an abundance mindset and we talk about sharing and supporting other fitness professionals. Danny also explains the value of the new emerging social media app Clubhouse as I detail my reservations. We talk in depth about choosing social media to invest time and effort into.
Jill Coleman guests to talk about how she navigated the uncertainty of the last year while supporting the coaches who mentor under her. We talk about the new social media app Clubhouse, being careful with industry status games, and career growth philosophy. We explore how to get more female coaches into spaces like strength and conditioning while understanding that women often self select into other parts of the industry like general fitness and nutrition. Plus how Jill would advise her younger self given a chance to go back in time.
My friend Robert Linkul, owner of Training the Older Adult joins to chat about how he pivoted his business this year to navigate the shut down of his business facility. We dive heavily into the importance and opportunity for coaches to market within the older adult population going forward. We discuss important skills to develop to serve and reach this population. We go over the importance of 'top of mind' marketing and social media presence. We also discuss the importance of considering the state/province/county you set up or move business to going forward depending on their policies.
Carolyn MacDonald takes a short break from her role as Director of Marketing of Renaissance Periodization to discuss content creation. Carolyn highlights how content creation efforts can help find a secure job and then pivot with the time demands and role of the job. We explore who a lot of coaches are struggling to gain traction with their media or even struggle to get started. We hit topics like sharability, the trouble with following trends, and avoiding trying to do it all. Plus what are some low value activities coaches tend to lose time on.
Long overdue for an appearance, Dr. Pat Davidson guests to talk about the ideas behind his new book, A Coaches Guide To Optimizing Movement: Rethinking The Big Patterns. Pat has developed a reputation of challenging the way coaches thinking about the common ways of teaching and implementing strength training. Pat shares his thoughts of some of the existing training literature and the choice of words we use. Pat also discusses goals and resolutions, how make them effective through good planning. Shake up your approach with this refreshing take on our world.
Kevin Mullins returns to discuss our different approaches to social media. We talk about goal setting and resolutions in this very first episode of 2021. We discuss our shared interest in writing and the value of long form content for coaches to develop brands. Plus Kevin shares his experience with the importance of truly getting to know yourself before you can really help others, and the importance of making and learning from mistakes along the way.
Legendary coach Bryan Krahn returns to talk in depth about being a successful coach. Success in terms of helping people and positively impacting lives. We talk about what online coaching meant long before the current trend, what was needed for staying power in the industry, and navigating difficult topics like addition and eating disorders with clients. Bryan drives home the importance of listening as part of being a great coach. We also talk about shaking off the feeling of being off track in your career development and re-energizing your brand and business. If you want a dose of practical and positive energy, enjoy this episode.
Nick Winkelman joins the podcast to chat about his new book, The Language of Coaching. Nick elaborates on why this book was important to write and its focus on the research supporting the superiority of external cues vs internal cues. Nick explains when internal language is effective and when a coach needs to step back and simply direction into external cues. We discuss why everyday lifters and even elite athletes don't automatically make great coaches, and how the appropriate use of language is as important for everyday clients as it is for high level athletes. Nick also builds in some ideas to help the coach who's reluctant to change from a system they've long used and learned to trust.
Nick Shaw, cofounder of Renaissance Periodization finally makes his first appearance. Nick goes in depth about his new book: Fit For Success and why he wrote it. The book and our discussion is rooted in Internal Locus of Control, and the other principles he believes are essential to personal, career, and health and wellness success. We talk about some of the great people on his team and some of the well known clients he's worked with. Take lessons from Nick's humble and giving nature in this episode.
Dr. John Rusin drops in to talk about how he built his Pain Free Performance Specialist Certification into a successful brand backed by a world class team of coaches, teaching across the world. John shares his thoughts on the future of fitness education, why we will always have in-person education, and in-person coaching. We talk about seeing 2020 as an opportunity which will forge a lot of unstoppable coaches and seeing our industry through a lens of opportunity and anti-fragility. John drills down to why we do this, to "be the best hour of your client's day". We also go in depth on thoughts on personal brand, authenticity, and the value of being part of a team.
Marci Nevin drops in to chat about the pros and cons of specializing in coaching women and some of the limiting beliefs we deal with when struggling to continually share engaging content. . She highlights the problems with tying nutrition to your identity and the challenge of navigating clients with patterns of disordered eating. Marci also breaks down the unseen headaches and effort involved with managing and engaging with a large social media following. We talk about what coaches don't realize they're getting into when they hope to create a larger brand and reach. Marci shares how she navigates losing followers and dealing with negative interactions. If you're setting out to build social media following, this is a must listen.
Pete Dupuis and I dive into Seth Godin's book The Practice and its underlying mantra of developing a consistent process without being married to specific outcomes. Pete shares insights from both his process of content creation, and from years of running one of the most successful fitness industry brands. We talk about his approach to social media and its pros and cons for your career and life. Pete will share with you why he takes a long view with everything he does, giving with no specific demand in return. "Content creation is an act of generosity".
Luka Hocevar unloads his thoughts on coaching and career. We discuss the process it takes across a long career to create a compounding effect on long term results. It doesn't come quickly or easily, but if you plan and practice patience, the process will get you results. Luka notes the importance of regularly reflecting and course correcting so you don't end up off course in your work. Luka talks about his work ethic and the balance with making time for the important relationships in his life. He shares the importance of understanding the sacrifices involved in building something special. Through the discussion we share more good books you should read, than most adults ever touch in their entire lifetime. This is one of the best episodes in the library.
My good friend and founder of Stronger U, Mike Doehla is back to talk about how he wants to see his customers and his coaches thrive in life, fitness, and business. Mike not only created and built a great company, he shares a ton of free advice for career and business success, despite not offering a paid service in that area. We talk about why we do this. Mike also shares the benefits of being a coach under a brand that takes care of the marketing and finding the clients, letting coaches do the part they're passionate about, the coaching. Mike also has a background in finance so he's been more passionate about getting coaches to learn financial literacy. Hope you enjoy this episode.
Derek Wilcox, PhD of Sports Physiology and Performance and coach with Renaissance Periodization joins me to chat about where he put his energy and focus this year and how his competitive powerlifting and education unfolded and intertwined with his career as a coach. We talk about some of his pet peeves in the common messages in the fitness industry and how to reframe nervousness into positive excitement when competing or just stepping into a gym for the first time. Derek seeks to give people the tools to be formidable in life through performance and strength training. He also shares the value he sees in being part of a greater team at RP vs going it as a solo brand.
Please welcome back Susan Niebergall to the podcast. Susan is inspirational and educational in the fitness and nutrition space. Susan reveals she has a book in the works, shares her love for my client Larry(often featured on my IG), along with her various thoughts and philosophies toward our world. She shares thoughts on content creation and putting yourself out there, the value of relationships in her success and the importance for any fitness career, and imposter syndrome a recurring and popular topic. Susan shows relatability and we discuss not appearing superhuman, how many fitness professionals feel pressure to. We explain why now might be the best time to stay in the fitness industry and how to time block to care for your priorities.
Business and brand, dealing with staleness in your career, and how to grow beyond where you currently are. Chad Hargrove examines these topics in our discussion on this week's episode. Chad explains the validation you get from social media, the dopamine driven compulsion of having a large following, and changes to instagram. He also explains his adoption and potential within TikTok. This is the career horizon episode you don't want to miss.
My friend Lee Boyce is back sharing how he made the best of 2020. He discusses some of his long term ambitions as an educator and why he thinks mobile coaching is a good play for trainers. We talk about why the fitness industry is better than you might think and how the stability of secure salaried jobs is more of an illusion than you believe. Lee shares why he values instagram and various thoughts about building a following.
Dr Jordan Shallow drops in for episode #10. Jordan and I share our Newfoundland origins before diving into his ideas on career development and how he progressed into education. Learn about his powerlifting origins training under legendary powerlifter Dan Green, our perspective on imposter syndrome, and Jordan’s attitude toward fitness influencers who don’t share great information.
Matty Fusaro joins me for Episode #9. We hammer on relatability as a fitness professional and brand. How to walk the line between having super human and down to earth qualities. We dive into the value of networking within the industry.
Matty shares his experience becoming successful on YouTube and advice for anyone wanting to explore that media. We discuss starting a podcast and I push Matty to start one, and how you should approach the pressure to be on all platforms. We dive into a lot of ideas about content creation.
Matty explains why you want other people to win, and the importance of sharing. “Just because someone else is doing well doesn’t mean that they’re taking anything away from you.”
Join Dr. Sam Spinelli and I for a big discussion of personal development and how to look at 2020 as an opportunity. We dive into why it’s essential to learn and get comfortable with sales, the difference between people who use their money for experiences vs accumulating material possessions, and maximizing your clients’ experience with you. We also hammer on the value of your time and guarding it against people who rob you of it and your mental energy. We finish off with a big discussion on how we can expect a surge in demand for coaching in the coming months.
Find Sam on Instagram at @dr.samspinelli plus @citizenathletics1 and @e3rehab and www.thestrengththerapist.com
Tony Gentilcore returns to share various career lessons from his 18 years of coaching, writing, speaking, and why he doesn't have his own podcast. We jam on how his focus and priorities have shifted across his career, why he's so focused on teaching the fundamentals instead of a creative and curated social media brand, and the importance of building rapport and personal relationships. We also delve into how his speaking engagements began and how this launched into the brand that is today Tony Gentilcore.
My charismatic friend Gareth Sapstead joins me from across the pond to talk about creating connections and making friends in the industry. We detail the importance of finding out "what can you do or someone else?" instead of approaching people with what they can do for you. Gareth shares how to get started in writing, expanding your trainer toolbox, where his creative ideas come from, understanding body dysmorphia, and variety vs consistency in programming. We also discuss the pros and cons of showing a more ripped aesthetic physique on social media and the classic discussion around whether trainers need to be fit(nuance warning).
Where does Jordan Syatt want to take his career and life going forward? Gain some insight as he shares how life changed starting a serious relationship. He shares his upcoming plans, plus we discuss: Should you be looking to leave the fitness industry now, what type of content should you be focused on, are industry leaders annoyed if you share and tag their work, resources to be a better writer, and more.
Matthew Ibrahim is a breakout emerging star of the fitness industry and prolific content creator and educator. He joins me for an engaging discussion about training philosophy, active listening, communication skills, creating behaviour change, and how he approaches his career and media. Matthew explains how he approaches everything as a problem solver. This entire episode is a showcase of Matthew's skill in engaging and communicating.
Jonathan Goodman returns to discuss the current and future direction of his work with The PTDC and Online Trainer Academy, why he doesn’t plan to write any more books(at least for a while), and the importance of taking care of yourself first before you’re able to support others around you. Jonathan breaks down the 4 important aspects of his professional and personal life and how you can’t make great progress in all 4 simultaneously.
We also explore why fit pros don’t want business advice and how to instead help by leading by example. Jonathan also details why he doesn’t love Instagram.
Welcome to Episode #2 of the rebranded Lift Free and Diet Hard Podcast with host Andrew Coates. Dr. Mike Israetel joins to share how Renaissance Periodization developed a successful brand and culture. We discuss RP and Mike’s individual approaches to social media engagement, should trainers touch politics on their media, and pitfalls of isolated research like the now famous, dubious, and possibly fraudulent squats vs hip thrusts study.
Welcome to the 1st episode of the revamped podcast. After 150 episodes of The Fitness Devil Podcast, life and work are taking Dean onto other project focus, leaving Andrew Coates to host The Lift Free And Diet Hard Podcast solo. Sohee Lee jump starts the rebrand with a discussion about her recent life travelling with boyfriend Ben, a shift in her social media and experiencing new engagement, the value in consistency within your content creation, scaling to educate a larger audience, building a team of coaches in her business, and the importance of saying no to preserve your time and emotional energy.
Clifton Harski joins us to talk group training, reality vs expectations, and his company FitWall. Managing(or mismanaging) work life balance while teaching multiple certifications on weekends on top of his main work, yet finding time to be a Dad. We also talk Clifton’s deftness with mockery of all things fitness without being a offensive ass about it. Plus some commentary on Clifton’s predictions for 2019.
Chris Shugart, long time editor of Tnation.com joins us to talk about political correctness in our industry. We dive into declining testosterone in men and the use of trt. Chris explains the benefits of marrying a fit person and why in his view psychologically unstable people are drawn to extreme diets. Plus some writing and publishing chatter.
Kelly Coffey returns to discuss food addiction. Kelly works closely with and speaks openly on addiction in all forms. We even ask if you can be too addicted to fitness. Kelly tells us more about limiting her time in the online space while focusing on the people she’s working to help. We also explore how thinner doesn’t necessarily equate with happiness.
Yvette, D’entremont, better known as the Science Babe, joins us for a take down of gurus who promote pseudoscience. That means her favourite target Gwyneth Paltrow and her site Goop, plus several other notable baddies. We cover The Cornell Food Lab academic fraud, Netflix documentaries, the Horrible Bullshit Awards, and more.
We assess the science behind Die Hard as a Christmas movie and we finally tackle He Who Shall Not Be Named, the Snake Diet Guy. Enjoy
James Fell joins us to talk about more than just his new book The Holy Shit Moment and why writing it was necessary. James goes off on the crazy bullshit quackery and pseudoscience we see everywhere, “every dumbfuck food documentary on Netflix”, and his disdain for bad Costco behaviour. We set James loose in this fun and fully loaded episode
Dani Singer takes a break from his busy schedule to talk to us about choice minimalism to improve your life and that of clients. He details the creation of his business and how he came to work with The PTDC and what it’s done for his career. We hate in cardio a little and explain where we feel it matters. Dani also adds his thoughts on standing out in a crowded fitness industry space in 2019
Sohee returns to tell us about adopting her new puppy Jellie and unleashes her thoughts on social media and the rush to be relevant for new fitness professionals. She details some of the catalysts of her industry success to date, attitudes and behaviours that lead to client success, and hard pills for people to swallow about fitness and nutrition. Sohee also details her upcoming project The Beginners Guide to Lifting Weights for Women
Eric Helms explains his personal evolution and maturity as a coach from his early years to now. We delve into the role luck has played in Eric’s career and the importance of putting yourself in the position to benefit from luck, while not just waiting for lucky breaks. Eric explains what he meant in a social media post about how “you shouldn’t want to be hugely successful early in your career, and his thoughts on recent use of social media to gain fitness industry credibility. We get away from the technical knowledge you can find in Eric’s work to dive into his thoughts and philosophies about our ever changing industry.
Bryan Krahn shares his musings about his friend and mentor Charles Poliquin, his life, death, and often controversial status in the industry. Bryan goes off script in a thoughtful exploration of his experience within the fitness industry, protecting your mental space, how coaching is really managing emotions, and a discussion of unresolved food issues.
Mega Marty MacPhee blows us away in a charismatic and entertaining episode. We discuss the advantage of working in the competitive fitness industry with an evidence based approach, recovering from injury and mentally handling the time off, Marty’s approach to empower and educate his clients and how it’s the opposite of a lot of what we see, exploring the right and wrong reasons to compete, and being prepared for being talking at and about you when you undergo a physical transformation and not all of it is good.
Nick Tumminello bring his critical thinking to the podcast to discuss Gatekeeper Syndrome and how our industry struggles to agree on what constitutes a good personal trainer. Nick shares some nuanced thoughts about social media, how we interact, and how to avoid giving trolls your attention. Nick shares some keys to longevity in the industry. We also learn why Nick prefers to watch the movie vs read the book. Hope you enjoy one of our most intellectual and thought provoking episodes to date
Dani Shugart joins The Fitness Devil to talk about her quest to educate our industry about breast implant illness. We discuss how attaching fitness and nutrition labels to yourself can be detrimental to your results, the brain benefits of exercise, what the spotlight effect is and how it scares people away from working out, and some honest criticism of life on social media. Dani cuts loose and speaks her mind on this one.
Bret Contreras unleashes candid thoughts on how he pushed through criticism to establish his industry changing ideas about Glute training. Bret shares the challenges involved in moving states and opening The Glute Lab, unexpected expenses and having to dive into his reserves of work ethic to succeed. Bret details his thoughts on the use of language on our industry that makes people feel broken and damaged. Join one of our best episodes to date.
Today’s episode features returning guest and firebrand Nick Sorrell along with our two friends Derek Stanley and Jeb Johnston. All 3 are Stronger U coaches. We spend this episode discussing the importance of controlling your attitude in the face of events beyond your control. The importance of empowering people and breaking away from victim mentality. How forming small consistent habits add up to long term successes. Each of our guests share some difficult personal experiences and how that shaped their life outcomes.Special Guests: Derek Stanley, Jeb Johnston, and Nick Sorrell.
Jeff Snow brings his practical solution based approach to nutrition. We focus on how to set your environment for success, how cannabis directly and indirectly affects nutrition, managing snacking and it’s triggers, the myth of late evening eating and where it can cause weight gain, and a discussion about children and nutrition. Special Guest: Jeff Snow.
Dr. Mike T Nelson joins us to explain two concepts he works with extensively, metabolic flexibilty and heart rate variability. He explains how you can use them to improve your training. The discussion deepens into carbs vs fat as fuel. Mike is also a prolific content creator and we disucss how he manages this. Special Guest: Mike T Nelson.
Meghan Callaway returns to The Fitness Devil to discuss how just getting stronger tends to correct a lot pain, minor injuries, and issues. How physical therapists should have strong knowledge of strength training and not just offer passive treatments. Building income streams as a trainer beyond just coachinf clients. Plus a nuanced discussion of work life balance working in our industry or any industry where your work becomes your life. Special Guest: Meghan Callaway.
Charles Staley joins us to disucss the importance of developing and maintaining strength as we get older. How it took getting to his 50's before he got into the best shape of his life, and why it can be challenging for fitness professionals to prioritize ourselves. Charles gets hot about gym ettiquette so we discuss the importance. We cover what rep range is the most efficient sweet spot for building muscle. Special Guest: Charles Staley.
Doctors Mike Israetel and James Hoffmann from RP join us to talk about their experience working together, what overtraining is and isn't, important considerations for recovery from training, the occurrence of deception in our industry, and a very thoughtful discussion about the pitfalls of fitness professionals making their message more about politics and social issues than actual fitness and nutrition. Special Guests: Dr. Mike Israetel and James Hoffman.
Travis Pollen joins us to talk about injury risks for everyday people and athletes while working out, why people ask for core training, what they really mean, and why it can be important. Travis details his experience as a Paralympic American record holding swimmer. We discuss how our industry can sometimes fixate on the bad mainstream information yet often miss communicating effectively to the mainstream audience we are trying to help. Special Guest: Travis Pollen.
Carolina Belmares has enjoyed a great deal of success as a result of blind determination and the fearlessness to jump at opportunities as they presented themselves to her in her career. She shares the story of her career so far. Carolina talks about how "there is no perfect time to start", prioritizing ones self when life isn't going perfectly, the importance of not taking mental health for granted in the pursuit of physical health, our need to "fill up" physical and emotional spaces and why its ok not to, and a thoughtful discussion on taking a very human and balanced view when discussing controversial or delicate social issues. Special Guest: Carolina Belmares.
Mike Doehla and Mike Alessi the minds behind the success of their company Stronger U join us and discuss how they found success with a business founded on "the anti-diet", their hatred for the word macros, and most of all their unique vision for how we should work with people and their nutrition. The Mike's sell long term and sustainable in a sea of fast and easy and they care about their clients when all too often our industry says it does but actions show otherwise.Special Guests: Michael Alessi and Mike Doehla.
Brad Dieter and James Krieger aka the nice guys, are back to talk about the main claims behind the current popular fad diets compared with the truth, a deep discussion about fear and misinformation about fructose and high fructose corn syrup. Why James said "not all reps are created equal", and why Brad once said "Bmr might be the most useless piece of data for most people who are striving for weight loss". Special Guests: Brad Dieter and James Krieger.
Lee Boyce shares his unflitered thoughts on his experience in the fitness industry, some of the systemic problems and key successes. We get Lee's thoughts on how the industry can contribute to unhealthy minds and diminished self worth. We expose the practice of trainers lying about their credentials and experience and why this is silly. We discuss how many trainers enter the industry with big dreams of coaching high level athletes and/or celebrities, how unrealistic this is, and how its not much different than everyday people to begin with. Lee also opens up about his experiment to lift every day for a year, the pros and cons. Special Guest: Lee Boyce.
Mike Howard discusses mindset with us in depth. We tackle self forgiveness and negative self talk, cognitive biases that take people off track, the dangers of rigid dietary approaches, and some mindset strategies for overall health. Special Guest: Mike Howard.
Muscle building expert Jason Maxwell joins us to talk about building muscle. Jason discusses his simple but effective approach to putting lean muscle on people. Jason shares how he grew up in a small town, followed education on the road to being a real rocket scientist, only to walk away from that path to work with people and help them get fit.
Jason has taken his straight forward approach to building muscle and combined it into a book, appopriately titled Muscle.
We also discuss super hero bodies, the pursuit of aesthetic ideals, and how Jason's high quality social media presentation is still a reflection of a pretty normal day in the life of. Special Guest: Jason Maxwell (JMax) .Links:Muscle by Jason Maxwell : Free Book
Jon Goodman joins us and shares his recent professional focus. The challenge behind creating the Fitness Marketing Monthly and the upcoming class of The Online Trainer Academy. Jon's thoughts on how to approach the latest hottest marketing trends vs focusing on what works for you. Jon also shares how he hasn't ever formally hired a coach or mentor, somehow figuring it all out, yet understanding and explaining the true value of a coach and what to look for. Special Guest: Jonathan Goodman.Links:Settings - Fireside
Dean Somerset returns for our milestone #50 episode to talk about what he's been up to since becoming a private independant trainer. We talk about the differences between starting in the industry now vs when he began and what this means to potential clients, Dean's thoughts on emerging fitness industry trends and consumer wants, and good and bad gym policies. Add to this the apparwnt rush.
Dean adds his perspective on handling the not so straight forward challenges with clients who are dealing with personal and emotional obstacles to their fitness goals. We also couldn't leave out some thoughts on Dean's love for all things pro wrestling.Special Guest: Dean Somerset.
Cressey Sports Performance is a legendary gym and atheltic training facility, most noted for working with Cy Young award winning MLB pitchers all the way to minor league and high school athletes. Pete Dupuis, co-founder and general manager of CSP has long enjoyed life away from the spotlight.
Pete joins us to talk about his personal brand and work outside CSP, a committment to authenticity and how its driven success with CSP, and the pros and cons of putting your own name on a gym or fitness business.
We explore why we appear to see more injuries among young athletes and a great discussion of balancing work with family time. Special Guest: Peter Dupuis.
Carter Good is back in his continued fight against the relentless liquid metal terminator that is obesity. Carter goes in depth about his succes growing a huge social media following and what its enabled him to do with his career and to help people. Carter's thoughts on the future of social media for our industry and how he stays creative with his message, his own obstacles and challenges to maintain his lifestyle and successfully keep the weight off, and more depth in the discussion about the psychological aspects of nutrition that go beyond just knowing to eat less and be more active. Special Guest: Carter Good.
Alex Viada joins us and tells us how things used to be before the fitness industry branded and repackaged old basic concepts and how he likes to reread old textbooks. He shares thoughts on his passion for being outdoors, the human psychological side to dealing with clients and their programs, and his thoughts on future trends that will be important.
We bust some big cardio myths and we disuss how fitness pros write for the approval of their peers vs writing for the end user. How that can be valuable and how it can miss the ultimate audience. Special Guest: Alex Viada.
Ryan Ketchum joins the podcast to discuss his mission to help fitness professionals build their businesses to be able to reach and help more people. Being a business or social media coach is hot right now. Ryan discusses why its become popular and the dangers of choosing a coach without a track record of success. Ryan shares his insight as to what makes a truly successful trainer or fitness business owner, his thoughts on the rise of online coaching, its benefits and limitations, and for our enthusiasts, Ryan shares insight from his own weight loss journey as to how to succeed with transforming yourself. Special Guest: Ryan Ketchum.
Alberto Alvarez brings his kind and genial nature to the podcast in our most detailed nutrition epsiode to date.
Alberto details his path from a young overweight man, searching for information, losing the weight, the pitfalls along the way, and transitioning into a coach who helps others. We explain just what macros are and other basic nutrition concepts, why some people are easily lured in by the unscientific promises in our industry, how Alberto helps people get started on a weight loss journey, thoughts on merging the science of nutrition with the emotional and psychological aspects, and some of the cultural nuances in the Spanish speaking world and how it affects his work differently. Special Guest: Alberto Alvarez.
Chad Landers could have been a movie star had he not chosen fitness a long time ago and had Robert Downey Jr not taken all his roles so Chad set out and somewhere along the way became more than just a good trainer. He won awards and become industry renowned as a world class trainer and person.
Chad shares his thoughts on why what we do in the fitness industry is so important, the right reasons to work in fitness, the importance of happiness for ourselves and our clients, thoughts on owning his own facility, and delivering value in our work.
Perhaps best of all, Chad sheds light on the sense of entitlement we now often see of personal trainers who frustrated having to work in commercial gyms, to gain experince and learn the business.
Greg Nuckols joins our podcast to explain what he would like to look back and have changed and influenced over his career. We discuss the health implications of strength athletes who carry heavy body mass over their careers and beyond. Greg explains a why so many people kn our industry are so ineffectively communicating if their intent is to pursuade ohers to change their thinking. Greg dismembers the "train smarter, not harder" mantra. Plus Greg weighs in on the potential push to see greater regulation in the fitness industry. Special Guest: Greg Nuckols.
Louie Guarino brings his sense of style along with a ton of substance to the podcast.
We hit on style without substance in our industry, fashion sense something our industry often lacks, fat loss success and tips from his work, and a no BS approach to marketing and working with clients. Special Guest: Louie Guarino.
Bryan Krahn follows up his roundtable apprarance with a solo episode and doesnt have to fight with two othe guests for the chance to thoroughly entertain and enlighten you.
We address the fact that most everything in our industry boils down tk wanting to look better naked and Bryan isnt afraid to say it. We address the complex topic of alchol and lifting, ideas from the traditional bodybuilding world that work and ones that really just need to die.
"It all begins by chasing vanity". Come chase some vanity with us. Special Guest: Bryan Krahn.
Sarah Moorman joins us on her first ever podcast appearance. Sarah tells how she got started in powerlifting, figure competition, and coaching others. Sarah discusses organizing the Women’s only Womxn’s Strength Summit and some of the less than thoughtful responses from men in response to the exclusive event. That takes us deep into how pervasive sexual harassment is within the fitness industry and Andrew may or may not go completely off about the problems he’s witnessed over his nearly 8 year career. We tackle some of the pressures trainers feel to look a certain way and how we feel pressure to present a composed image and mask how depression can affect us as well. Special Guest: Sarah Moorman.
Josh Citron joins the podcast to share his experience and love with pro wrestling, vegan lifestyle(and how he isn’t militant), his passion for helping fitness professionals be better fitness professionals, and clients be better clients. Plus a better idea for BMI. Special Guest: Josh Citron.
I’m not sure who thought it was a good idea to invite Dr Spencer Nadolsky, Bryan Krahn, and Dr Mike Israetel onto the podcast all at the same time to talk about coach ownership over the client result and experience.
We far too often see coaches in social media blame clients for not adhering to programs when in fact it’s on the coach to use whatever resources and attempts at communicating to work with the client to achieve success. We discuss in depth this issue.
We also hit heavy on the topic of firing clients. Circumstances where it’s needed and how poor it appears when fitness professionals brag about doing it.
Somehow the topic of “mansplaining” got loose in this episode. You will need to listen in to see how that turned out.
And this charade then went deeper down the hole into the issue of having romantic relationships with clients.
Tune in to this fantastic fiasco for the whole story. Special Guests: Bryan Krahn, Dr. Mike Israetel, and Dr. Spencer Nadolsky.
Dean and Andrew basically needed to record an episode. We travelled last week to the Kansas City Fitness Summit and through the business of it all we weren’t able to arrange one more episode guest to have in advance. But no worries as we return with 3 guests next week in a roundtable with Dr. Mike Israetel, Dr Spencer Nadolsky, and Bryan Krahn who isn’t a Dr.
Meanwhile we this week went over some highlights of the previous 36 episodes. Various relevant Fitness topics, and Andrew may or may not have had a few scotch and shared some very unfiltered thoughts you might enjoy.
Welcome to the future of the fitness industry according to Brad Dieter, Andrew Coates, and Dean Guedo. But mostly according to Brad.
We tackle artificial intelligence, Brad’s work in biomedical research, the validity or lack there of in current DNA testing and where it will develop, and a lot more.
Brad also explains his hypothesis about intolerances and how people are “drawn to them”. Brad also explains how you can’t “hate yourself lean”, and we hammer at the pointlessness of Internet arguements, over concepts like burpees. Special Guest: Brad Dieter.
Nick Sorrell joins us for a blunt and vibrant conversation that should challenge some of the ways you think about your own mindset toward fitness and nutrition. Nick will provoke thinking as he tackles the fact that people don’t know what the fuck they actually want, how most misunderstanding what self love really means, a nuanced discussion of how “I’m doing it for my kids” may not be a good answer, and a lot of discussion about getting to a deeper why for your clients. Join us for a mind expanding discussion of a lot of important fitness mindset ideas. Special Guest: Nick Sorrell.
Sarah Ashman was so engaging in a shared episode that we had to bring her back on her own. We expand on our discussion with her about gut health and gut microbiome. Sarah explains germ theory in this context. Yes you have to listen to learn more. We explore why “people would rather take a pill or drink a tea than exercise”. Sarah also elaborates on her recent Masters of Business Administrarion and how end clients benefit when skilled fitness professionals compliment their training and nutrition knowledge with business skills. Find out why Sarah likes octopi and has an octopus tattoo. Special Guest: Sarah Ashman.
Joey Percia joins the podcast to shed some light on a part of the fitness industry that’s often undervalued and misunderstood. Joey hS written a great book, Why Do You Hate Money? That teaches trainers and anyone important skills within marketing, and writing copy, content, and key messages to potential clients. We discuss why this actually benefits the end consumer. Joey shares the significance of the fable of the good and bad wolf that we choose to feed, and the benefits or consequence of those choices. We hammer change mindset, some coaching ideas from Joey’s past as a fitness professional, and why you need to avoid over promising and underdelivering as a fit pro. Special Guest: Joey Percia.
Meet Holly Baxter. Holly holds a Masters Degree of Dietetics and a Bachelor of Food Science and Nutrition. In addition to an array of coaching and speaking work she’s also an IFBB Figure Competitor and a fitness model. She has everything and we have her join us to talk about a lot of nutrition that you wil want to absorb.
Holly shares the experience coming from Australia to the US, and the challenge in setting herself apart as a credible and well educated mind in nutrition in a sea of Instagram fitness models.
We get into to practical info on fibre, alcohol and fat loss, ketongenic diets, and a lot of stress, anxiety, and eating disorders are playing hell on women’s health.
Holly also has a Macro Friendly E-Book you should check out and and an upcoming contents prep Ebook.
Tune in for all the details Special Guest: Holly Baxter.
James Krieger joins Fitness Devil to talk about his current work, the industry conflict over low carb dietary ideology, industry tribalism, and his upcoming appearance as a speaker at the Inland Empire Fitness Summit in Spokane. We weigh the pros and cons of engaging in battles with those who perpetuate training and nutrition misinformation. James discusses his role as a teacher within the industry. We also discuss taking large, seemingly daunting goals and breaking them into smaller attainable wins to pursue. Join us for what proves to be an intelligent and accessible discussion.
Dr. Spencer Nadolsky joins the podcast to talk about his work on the front lines of battling the obesity epidemic. He highlights some of the dangers in believeing weight loss is the sole missing ingredient to happiness. We tackle some of the controversy over rhetoric from the extreme end of the Health at Any Size Movement. We also have a good laugh at the crazy comments Spencer gets on his social media in response to some of his practical posts to help people struggling with weight loss. We also discuss his work with distance medicine and Steady MD and his book The Fat Loss Prescription. Special Guest: Dr. Spencer Nadolsky.
Join Peter Baker with us in our discussions about modern nutrition and the religious devotion some factions engage in, pros and cons of the intense sense of community in some fitness corners, mental health and fitness professionals - why it can be hard to openly discuss, curated social media images and the dangers, and direct arm training. Add to that we talk about Peter’s new competition preparation book he’s coauthored with Dr Layne Norton.Special Guest: Peter Baker.
Jordan Syatt joins out podcast and we ask him about what attitudes and actions led to a lot of good fortune and success he’s had in the industry, and what he intends to do with his success to positively affect the world. We cover Jordan’s relentless positivity and how he handles the Karen’s of the world(tune in for the explanation) who casually spread misinformation. Maybe most interesting of all are Jordan’s bets for future trends that will affect the industry and fitness consumers. Special Guest: Jordan Syatt.
Fitness industry writer, podcasted, author, and online coach Leigh Peele goes toe to toe with us in one of our best episodes to date. Leigh explains why we as coaches need to be careful not to treat clients as mirrors of ourselves and why clients also must use caution in trying to emulate their trainers. She nails a critical conversation about some difference and nuances in training women, including some important messages in speaking toward female clients. We tackle the importance of accountability, credentials - where they matter and where they don’t, and a bunch more.
Sarah and Jay Ashman are a power couple in the fitness industry. Known for Pump, Dump, and Hump collectively, Jay for ashmanstrength.com, and Sarah for thenutritionatrix.com and her cutting edge work with nutrition and gut health. We discuss their various current projects and get into an extensive discussion about Sarah’s nutrition expertise in particular underexplored areas like gut health and gut microbiome. Plus more. Special Guests: Jay Ashman and Sarah Ashman.
To describe this episode as simply an intersection of nerd culture and fitness would completely fail to do justice to the pure electricity of Robbie Farlow’s personality. Robbie is fun, intelligence, and irreverence all bundled up into a brilliant Fitness professional.
We talk about The Hero’s Journey archetypal story and it’s relevance, how nerd culture became mainstream and how the fitness industry has embraced this so serve that audience.
This episode has a unique flow and charm so hopefully you love it. Special Guest: Robbie Farlow.
Eric Bach joins us as we discuss his road to personal career success and advice to other aspiring fitness professionals, including being a better writer. Eric explains important fitness and nutrition concepts for everyone to improve their own life, particularly the big rocks to turn over and focus on. We also tackle how important it is for trainers to have their own coaches, the value of having a business coach, and Eric's own work as a business coach. Special Guest: Eric Bach.
TJ Sadler of YEG Fitness Magazine joins us to discuss the origins and inspiration behind founding the Magazine. We discuss the athletes and fitness professionals that grace the publication's pages, where the industry is trending, and what TJ hopes to accomplish through this platform to help people. We discuss the upcoming YEG Fitness Awards and their significance. Join us to explore the pulse of Edmonton's fitness community Special Guest: TJ Sadler.
Meghan Callaway is a goddess of pull-ups and training information. We spent an hour borrowing just a little of the library of knowledge in her brain. She discussed training tools to be able to perform or improve pull-ups. She may know more on he topic than anyone else alive. We also hit on some of the traditional problems with felmale fitness marketing, why the answer "it depends" is important to understand in fitness, workouts for empowerment, and a discussion about the dangers within our industry of taking extreme positions on social or political ideas.Special Guest: Meghan Callaway.
Braeden Wright chronicles his approach to fitness and nutrition as he pursued a successful modelling career, working for Calvin Klein among other notable brands. Now progressing into a career in music, Braeden's fotn as regimen remains at the core of his success. He offers his habits and tactics that have worked and shares some fun stories about his career. Special Guest: Braeden Wright.
Andy Morgan graces us with his British charm and wit, takes us through a series of long thoughtful pauses as he recounts learning karate in response to a bottle attack in Birmingham England as a youth that later took him all the way to Japan where he established himself as a leading authority in nutrition.
Andy has a lot of great advice for trainers learning their way through the industry and a ton of valuable nutrition takeaways for the fitness enthusiast, particularly some blunt thoughts on ideas like biohacking.
Join us for a big steaming pile of Andy. Special Guest: Andy Morgan.
Michelle Bagnell and Mark Mitchell visit our podcast to talk about their careers in fitness, time spent living in China and the different world of Chinese gym culture. They hit on the highs and lows of their individual fitness competition experience, the dangers of taking shortcuts to achieve the ideal physique, plus more. Special Guests: Mark James Mitchell and Michelle Bagnell.
Chad Hargrove a Toronto based personal trainer and online coach joins us to talk about going from just scraping by in a commercial gym to having a successful independent business.
We talk about how social media helped boost his career and how we can use online coaching to help more people and how clients benefit.
Chad shares his thoughts on how we deal with the dishonest messages often shared through social and mainstream media. Special Guest: Chad Hargrove.
Dean Somerset is among the most accomplished yet young professionals in the fitness industry. 13 years deep at a commercial gym it was time for a change. Dean discusses the move and his upcoming plans for this year.
We get into his personal evolution over that span and look at how the industry has evolved over time.
We also have details about Dean's info product with Dr Mike Israetel - The L2 Fitness Summit which is now available to download.
Enjoy our first returning guest interview. Special Guest: Dean Somerset.
Lindsay Somerset is indomitable. She shares her winning attitude and experience as she triumphed over an eating disorder that could have halted her cycling career. Add to that the battle with depression and anxiety. Fate wasn't done yet, throwing her over her handlebars in a brutal crash leading to a serious back injury. She recovered with her husband Dean's help(you may have also heard of Dean Somerset) Yet she stood on a national podium accepting a medal in spite of all of those obstacles. She shares the story with us. Oh and she loves all things dogs. Listen to find out more. Special Guest: Lindsay Somerset.
Sam Spinelli joins us from his new home in Southern California as we hit the deep freeze in Edmonton. In our last podcast of 2017 Sam talks about his pursuit of his doctorate in Physical Therapy, his passion for barbell sports and how their rise has benefited people. Sam gets into his passion for battling fitness misinformation and a deep discussion of the scope of practice of physical therapists and trainers, where the lines blur, and dangers of professionals going outside their scope. Special Guest: Sam Spinelli.
Mark Fisher graces us with his time to discuss the unique success of Mark Fisher Fitness his business in New York City that caters to an underserved community blending the artistic flair of the arts and theatre community with the evidence based fitness industry.
Mark approaches his world with unconditional positive regard. He brings a charisma to our world that helps penetrate deeper into the he mainstream consciousness usually dominated by the trendy sellouts.
We talk about the important of culture in our world and a series of other great discussions that we cannot quote do justice in a brief description. Hope you enjoy this as much as we did. Special Guest: Mark Fisher.
Kelly Coffey of www.strongcoffey.com joins us to dive into the challenges within the emotional side of our fitness journeys. She is a passionate trainer and writer who helps primarily women work through the difficulty of our tendency to self sabotage. We don't feel worth the effort and we defeat ourselves. Kelly works to beat back that mentality and help people treat themselves better.
Enjoy Kelly's provocative charm as we explore her work and discuss some great takeaways that we hope the listener can use to help themselves. Special Guest: Kelly Coffey.
Patrick Umphrey shares his career exploits as an online coach and the creator of the famed online fitness community Eat, Train, Progress. He talks the challenge in running a group of now 14,000 people, moderating the occasional trouble, and dropping a nasty banhammer on the worst offenders.
Patrick also talks about his second career as a close up magician.
Join as Patrick shares his perspective on a variety of relevant industry topics including his thoughts on what trainers should look like(here's your hint - he strongly believes it shouldn't matter). Special Guest: Patrick Umphrey.
Hannah Gray is an Edmonton based trainer and fitness writer on her website grayareastrength.com.
Hannah joins us and we dive deeply into the battle women face to succeed in an industry that is dominated by men. We talk kids and weight lifting, Hannah's own journey from an obese trainer to a strong lean weightlifting machine, and a variety of other takeaways for our listeners.
Dr Mike Israetel joins our podcast to tell his life story, leaving Communist Russia as a child, getting a PhD in the US, bodybuilding and Brazilian Jiu Jitsu, and co-founding the wildly successful Renaissance Periodization.
We talk what works and what doesn't for building muscle mass and wander down a few fitness industry rabbit holes.
Join us for easily the funniest episode to date. Special Guest: Dr. Mike Israetel.
Sohee Lee is a skilled and sought after Fitness and Nutrition Professional who took a break from studying her Masters to talk with us about a wide array of important fitness and nutrition topics. Most notably making the often unsexy message of moderation and healthy habits into something people buy into and depart from the extreme behaviours that are often en vogue in Fitness. Special Guest: Sohee Lee.
Carter Good is a rising star in the fitness industry thanks in large part to his skill at creating eye catching nutrition infographics. He joins us to talk about how his career took off due to his use of this tool, his own personal weight loss journey, how that journeyed translated into an online coaching career, and a few other related topics. Join us as we talk in depth with Carter Special Guest: Carter Good.
Jordan Jeske is a skilled, passionate, and charismatic trainer in Edmonton. Jordan created the Golf Society as a vehicle to help people and create community, and merge his dual passions for fitness and golf. Jordan sits down with us to talk about all of this and tells the story of his earlier career in carpentry and the transition into full time training. Special Guest: Jordan Jeske.
Jay Ashman is a veteran of the fitness industry. Having worked as a coach and manager in a variety of roles over the years along with an athletic career, Jay brings a ton of experience to the table to help others. His Facebook group community, Pump, Dump, and Hump is a growing project that creates a safe place to have conversations that not only relate to fitness but also sexuality and gastrointestinal health.
Please enjoy Jay's story and follow him on social media and join Pump, Dump, and Hump Special Guest: Jay Ashman.
Our friend Michael Dietrich joins the podcast to talk about his Moutain Mike adventures with his dog BearBear, about a career in the fitness industry, practical nutrition, competitive fitness industry pitfalls, and more. Check it out. Special Guest: Michael Dietrich.
Alfred Jong of the Strength Guys is gold medal winning IPF powerlifter and gold medal winning coach. He joins us to be our very first recording guest in an episode that tackles a variety of fitness and nutrition topics. Special Guest: Alfred Jong.
Tony Nguyen and Jordan Pariseau of F.R.E.E. Fitness join us to talk about their unique Pay How You Feel business model and about making fitness more accessible to more people.
Tony and Jordan are Edmonton based trainers and entrepreneurs on a mission to bring a more flexible and affordable training model to more people who need support. In this episode we delve into the process of how they hatched this clever concept and hints at their future.
If for nothing else listen to experience Jordan's pure fire behind a mic, as his career doubles as both a trainer and a successful hip hop artist. Special Guest: F.R.E.E Fitness.