The Flywheel - an Amazon Podcast

In this new episode of The Flywheel, Courtney and Tommaso continue the two episode series: Bread & Butter PPC. Topics: Campaign structure: How to group products together Naming convention, why is it important? Segmentation by campaign or ad groups: pros and cons  Separating campaigns by keyword type or match type  Resources: Optimal Campaign Structure Campaign Naming Convention  Sellics - AI Automation The Sellics Benchmarker [Beta] Send Questions to theflywheel@sellics.com

In this new episode of The Flywheel, Courtney and Tommaso take on the first audience request: Bread & Butter PPC.  Topics:  The origins of PPC advertising Key Performance Metrics on Amazon The layered structure of Amazon campaigns The three families of keywords in the Amazon real estate. Tune in next Wednesday for Part 2 to learn more about Budgets and Optimal Campaign Structures. Resources: Sellics - AI Automation The Sellics Benchmarker [Beta]  Send Questions to theflywheel@sellics.com

In this new episode of The Flywheel, Courtney and Tommaso have a conversation with Franz Jordan, Sellics' CEO. They discuss the future of the Amazon shopping experience, the relationship between paid media and the "organic world", the latest innovation in Amazon software, and their first loves.  Resources: Sellics - AI Automation The Sellics Benchmarker [Beta] Send Questions to theflywheel@sellics.com

In this new episode of The Flywheel, Courtney and Tommaso talk about the "Product Targeting." Amazon allows us to leverage multiple types of ads and targeting, but why should you give Product Targeting a chance? Topics: What is product targeting? Which ad types support it? Which ad types are best for product targeting The "Hot Dog Example": Up-sell, Conquest, Cross-sell Story Time - Luxury Camping Accessories story  Resources: How to Run Effective Amazon Product Targeting Campaigns: Case Study & Strategy Sellics - AI Automation Send Questions to theflywheel@sellics.com

In the second episode of The Flywheel, Courtney and Tommaso talk about the "Sales Attribution Window." As Amazon does not release live data on advertising sales, we need to adapt how we review performance and make decisions.   In this episode we cover:  What is the sales attribution window Differences between different ad types on Vendor Central and Seller Central How to analyze performance and make decisions The effect of the window on automation tools. Resources: Sellics - AI Automation

In the first ever episode of The Flywheel, an Amazon podcast hosted by Sellics' Strategic Account Managers, Courtney and Tommaso share they thoughts on the recent changes to the Amazon's platform. As brands are no longer allowed to reply to customers' reviews, how should you adapt your Amazon strategy? Why did this change happen?  What are some opportunities sparked by this change? Listen in and find out more the the first episode of The Flywheel! Resources: Commenting on Amazon Reviews Is Not Possible Anymore – What to Do Now? Sellics - Amazon Reviews & Questions Software Solution