The Flywheel - an Amazon Podcast
Are you also trying to crack Amazon's success code? Join Courtney and Tommaso, Amazon Advertising experts from Sellics, to discuss the latest news and most valuable tips on the hottest eCommerce around.
EP10: Why Do Rankings Matter
In the last episode of the first season of The Flywheel, Courtney and Tommaso discuss the importance of rankings, both paid and organic, and ways brands have to improve their placements.
April 06, 2021
EP9: Conversation with Matt McGraw - a Success Story
In this episode of The Flywheel, Courtney and Tommaso sit down with Matt, Director of Amazon Advertising at AMPLEX, to discuss what allowed him to rewrite the faith of his advertising account, drop his average ACoS, and win his category back! Reach out and send question to email@example.com
March 30, 2021
EP8: What to Do When You Don't Want to Do Your Job!
What to Do When You Don't Want to Do Your Job, or "The Lazy Episode", covers the very basic things you should check to make sure your Amazon PPC account is running smoothly. Resources: Sellics Advertising How Does Ad Scheduling Work in Sellics?
March 23, 2021
EP7: Ad Scheduling, a Double-edged Sword
In this new episode of The Flywheel, Courtney and Tommaso discuss the pros and cons of Ad Scheduling (also referred to as "Day-Parting"), a technology that allows you to intentionally pause and play Amazon Ads at specific times. Resources: Sellics Advertising How Does Ad Scheduling Work in Sellics?
March 16, 2021
EP6: Keyword Harvesting
In this new episode of The Flywheel, Courtney and Tommaso discuss the strategy behind Keyword Harvesting and the differences between a manual and automated approach. Resources: Video: The Keyword Harvesting Process Optimal Campaign Structure for Keyword Harvesting Campaign Naming Convention
March 09, 2021
EP5: Bread & Butter PPC (Part 2)
In this new episode of The Flywheel, Courtney and Tommaso continue the two episode series: Bread & Butter PPC. Topics: Campaign structure: How to group products together Naming convention, why is it important? Segmentation by campaign or ad groups: pros and cons Separating campaigns by keyword type or match type Resources: Optimal Campaign Structure Campaign Naming Convention Sellics - AI Automation The Sellics Benchmarker [Beta] Send Questions to firstname.lastname@example.org
March 02, 2021
EP4: Bread & Butter PPC (Part 1)
In this new episode of The Flywheel, Courtney and Tommaso take on the first audience request: Bread & Butter PPC. Topics: The origins of PPC advertising Key Performance Metrics on Amazon The layered structure of Amazon campaigns The three families of keywords in the Amazon real estate. Tune in next Wednesday for Part 2 to learn more about Budgets and Optimal Campaign Structures. Resources: Sellics - AI Automation The Sellics Benchmarker [Beta] Send Questions to email@example.com
February 23, 2021
EP3: A Conversation with Franz Jordan, Sellics' CEO
In this new episode of The Flywheel, Courtney and Tommaso have a conversation with Franz Jordan, Sellics' CEO. They discuss the future of the Amazon shopping experience, the relationship between paid media and the "organic world", the latest innovation in Amazon software, and their first loves. Resources: Sellics - AI Automation The Sellics Benchmarker [Beta] Send Questions to firstname.lastname@example.org
February 16, 2021
EP2: Product Targeting & Hotdogs
In this new episode of The Flywheel, Courtney and Tommaso talk about the "Product Targeting." Amazon allows us to leverage multiple types of ads and targeting, but why should you give Product Targeting a chance? Topics: What is product targeting? Which ad types support it? Which ad types are best for product targeting The "Hot Dog Example": Up-sell, Conquest, Cross-sell Story Time - Luxury Camping Accessories story Resources: How to Run Effective Amazon Product Targeting Campaigns: Case Study & Strategy Sellics - AI Automation Send Questions to email@example.com
February 09, 2021
EP1: The Sales Attribution Window
In the second episode of The Flywheel, Courtney and Tommaso talk about the "Sales Attribution Window." As Amazon does not release live data on advertising sales, we need to adapt how we review performance and make decisions. In this episode we cover: What is the sales attribution window Differences between different ad types on Vendor Central and Seller Central How to analyze performance and make decisions The effect of the window on automation tools. Resources: Sellics - AI Automation
February 02, 2021
EP0: What did Amazon do now?!
In the first ever episode of The Flywheel, an Amazon podcast hosted by Sellics' Strategic Account Managers, Courtney and Tommaso share they thoughts on the recent changes to the Amazon's platform. As brands are no longer allowed to reply to customers' reviews, how should you adapt your Amazon strategy? Why did this change happen? What are some opportunities sparked by this change? Listen in and find out more the the first episode of The Flywheel! Resources: Commenting on Amazon Reviews Is Not Possible Anymore – What to Do Now? Sellics - Amazon Reviews & Questions Software Solution
January 28, 2021