The FMCG Podcast
By Consumer Hub
The FMCG PodcastApr 03, 2024
Sustainable Branding with Emma Vass and Adele Ward, Ecotone
Rich sits down with Emma and Adele from Ecotone to discuss the ins and outs of sustainable brands and how to market them
Out of Home Activations with Style - Martin Rothwell, Client Relations Lead at GottaBe! Marketing
Timestamps
(00:00) Intro (00:32) Intro to out-of-home activations and his role (03:00) Who are GottaBe! Marketing and how do they operate? (05:38) The approach and culture they lead with (quality over quantity) (07:08) How are they different and what are their activation missions? (08:55) What makes a great out-of-home activation? (13:07) Examples of previous activations (16:20) Challenges with activations (19:00) Future of GottaBe! and campaigns in the pipeline (21:30) Advice about building an FMCG career (26:10) Resources, books, tips and outro
Out of Home Activations with Style - Martin Rothwell, Client Relations Lead at GottaBe! Marketing
The Chocolate Industry Deserves MORE, with Ella & Hannah-Jane of FATSO
Timestamps
(00:00) Intro (02:10) Background of the founders (08:45) The idea behind FATSO (11:00) Mission of FATSO (14:00) How to stand out on the shelf (17:40) Leveraging social activations (21:35) FATSO discuss the range on sale! (23:50) What's around the corner for FATSO (25:00) Skills and tips for people in the industry and outro
Rich discusses the revival of good dark chocolate with Ella and Hannah, founder and head of sales of FATSO.
Revolutionising Workplace Nutrition - with Harry Slagel & Lucy Adams, co-founders of Martee’s
Timestamps
(00:00) Intro (00:57) Who is Martee's (02:00) Idea behind Martee's (04:02) Why Martee's are NOT a vending service (05:30) Martee's leading the way in the UK obesity crisis (05:50) Where the term 'micro-retail' came from (07:10) Brands that fit the Martee's vision (09:25) Where the name 'Martee's' came from (11:48) Where Martee's can be found (14:00) Martee's scaling up shortly (17:30) How Martee's attract new customers (21:40) Day in the life of Martee's (25:00) Resources & advice for the FMCG industry from Martee's (28:05) Background of Harry and Lucy, the co-founders of Martee's (30:24) Socials and links for Martee's and outro to video
Rich sits down with Harry & Lucy from Martee's, a revolutionary micro retail store taking a new food retail environment by storm.
Gone are the days of vending machines full of unhealthy and unappetising foods. Martee's uses AI forecasting to stock some of the best, healthy brands in hospitals, workspaces and more.
Enjoy!
Re-Brandon the Nation's food - with Richard Taylor, founder of Brandon Consultants
Timestamps
(00:00) Intro (00:30) Intro to Brandon Consultancy and the history of the founder (02:15) Mission of Brandon Consultancy (04:18) Brandon in practice and their activation with Horlicks (07:08) The process of how they work and a look behind the scenes (09:28) How to maintain a clear vision in the ideation process with clients (11:10) What gives Richard the drive to perform at work (12:00) Where does Brandon position itself? (15:30) An insight on shopper marketing (20:15) Exciting things for Brandon Consultancy moving forwards (24:25) What's it like to be a founder in the FMCG industry? (26:48) Tips and advice for upcoming talent in the industry (PASSION!) (33:38) Books, resources, tips for people in the industry and outro
On today's episode of the FMCG Podcast, we're joined by Richard Taylor, founder of Brandon Consultants.
We talk about re-imagining heritage brands in the modern world, on-shelf presence, and how you can unlock the potential of your brand in today's competitive market space.
Enjoy!
Crafting a Modern Twist on a Traditional Brand - with Giles Mountford, Marketing Manager, Badger/Outland
Timestamps
(00:00) Intro (03:00) Re-branding a traditional household name (08:00) Importance of control over a project (10:45) Symbolism of their branding and tagline (15:03) Chatting about Outland's brand image (17:30) Consumer behaviours in the craft industry (20:35) Knowing when to stay in your lane (22:45) Best-sellers in- and off-trade (25:20) Day in the Life of an SME (27:40) Advice/skills to upcoming people in FMCG (30:50) Resources and outro
Join us for episode 3 of the new season as we discuss rebranding traditional brands with Giles Mountford, marketing manager for Badger/Outland beer.
We chat about their mission in the modern competitive market, how they brand themselves differently and Giles' favourite resources for effective marketing.
Enjoy!
Redefining Real Food Lifestyles – with Amy Moring, co-founder of Hunter & Gather
Timestamps
(00:00) Intro (01:25) The story of Hunter & Gather (06:15) Where the Hunter & Gather name came from (09:40) Positioning Hunter & Gather in the market (12:00) Stockists and reputation with consumers (17:50) Bestsellers and plans in the pipeline (22:20) Personal mission and how to switch off from the brand (27:30) Resources and advice for someone exploring the space and outro
In today's episode, we're joined by Amy Moring, co-founder of Hunter & Gather. Amy and her partner have created award-winning 'real food' by using the best ingredients and providing healthy swaps to kitchen staples.
We talk about the early days of the company, last-minute branding changes and the health benefits they attribute to their products.
Check out the podcast to learn more about their advice on how to break into a market that's dominated by big brands.
Watch on YouTube: https://youtu.be/Yzt7lXVkjxs
Infiltrating a Frozen Market with Innovation and Style – with Joe Moruzzi, founder of Pleese
Timestamps
(00:00) Intro
(08:55) How he went from painter to founder
(13:16) Re-structuring during the pandemic
(13:40) Turning down Dragons' Den
(18:00) Margins and headspace
(20:00) Ramping up production
(22:30) Navigating the industry
(26:00) Mental health
(27:50) Balancing control of the business
(31:00) Product spotlight
(38:30) Outro
Season 3 is here! To kick off the new season, we're chatting with Joe Moruzzi, founder of Pleese and creator of the innovative 'freezecake'. From working on building sites to constructing a brand from the ground up, Joe discusses the challenges of entering a well-established market with an unknown product. He's landed major retailer stockists and even turned down an offer on Dragons' Den! Check out the podcast to learn more about how developing his brand recognition is more important than entering the private-label market.
Talking Dung with Danny Bull, Founder of Dung Snacks - Episode Thirty Eight
In this podcast, we speak with Danny Bull, Founder of Dung Snacks. Who are Dung Snacks? Their mission is to provide tasty, healthy, indulgent snacks while helping to end child hunger. They position themselves as a high protein bar that'll deliver on your macros but is good for your gut. No dodgy sweeteners here, and they'll deliver far more protein than the date squish bars. All whilst containing ingredients that'll look after your gut. Watch or listen to the podcast to find out more about Dung's mission, the opportunities & challenges that come with starting a food brand post-pandemic & Brexit, and Danny's story about setting up a food business with no experience. Need help recruiting great people for you food & drink business? See how we could help make this easier for you on our website: www.consumerhub.uk https://podcasters.spotify.com/pod/show/thefmcgpodcast
Conquering the Minds of Impulse Buyers with Liam Mahoney, Head of International Sales at LoveRaw - Episode Thirty Seven
In this podcast, we speak with Liam Mahoney, Head of International Sales at LoveRaw. Sports and nutrition have always been huge for Liam, and after completing a degree in sports science as well as a masters in sports nutrition he started out his career at Shrewsbury Town, with the sports medicine team. But after quickly realising this wasn't for him, he found a role that combined his passion for nutrition in a commercial setting with Tesco as a category buyer. After a successful three years with Tesco Liam moved to Grenade as a National Account Manager for convenience channels, before moving to LoveRaw as the Head of UK convenience and has recently become the Head of International Sales. Check out this podcast to hear the story of LoveRaw, how to win with convenience retailers and insights directly from the category. He tells us how to conquer the mind of the impulse buyer. Watch on YouTube or listen on your favourite podcasting platform here: https://podcasters.spotify.com/pod/show/thefmcgpodcast
Turning Functional Funghi into Beer with Zoey Henderson, Founder of Fungtn - Episode Thirty Six
In this podcast, we're speaking with Zoey Henderson, Founder of Fungtn. You're probably wondering "who's Fungtn?" Fungtn are a non-alcoholic craft beer brand brewed with mushrooms. Nope your beer won't take like mushrroms, nor will it get you high, these are functional funghi that have great adaptogenic properties, so you can still enjoy an ice cold craft beer without compromising on your health, training or whatever else you've got going on in life! Watch the podcast to hear the story, gain direct insights about the no & low category, and learn more about functional mushrooms. Watch on YouTube or listen on your favourite podcasting platform here: https://podcasters.spotify.com/pod/show/thefmcgpodcast
Breaking Rules and Honoring Traditions with Emily Laws, Head of Brand at Lucky Saint - Episode Thirty Five
In this podcast, we're speaking with Emily Laws, Head of Brand at Lucky Saint.
Emily began her career in PR before moving into brand marketing with Streetfeast and Fever-Tree before moving to Lucky Saint and becoming Head of Brand.
Lucky Saint is the UK's Number 1 Dedicated Alcohol-Free Beer. Their mission? "To become to alcohol-free, what Guinness is to stout". Watch the podcast to hear all about the story of Lucky Saint, insights directly from drinks, and how to impactfully grow a brand.
Watch on YouTube or listen on your favourite podcasting platform here: https://podcasters.spotify.com/pod/show/thefmcgpodcast
Creating the Costa Experience at Home with Mark Cumming, Head of FMCG UK&I at Costa Coffee - Episode Thirty Four
In this podcast, we're speaking with Mark Cumming, Head of FMCG UK&I at Costa Coffee. Mark takes us through the challenges and opportunities of taking a QSR brand into a take-home product, how to land new launches in retailers with impact, and what makes impactful brand activations with grocers.
Mark began his career at ACNielsen, giving him a really good platform to springboard his career when taking that step onto in-house FMCG brands with Coca-Cola. Working through various different roles across Category, Brand, Innovation and Commercial up to Director level before moving over to Costa as Head of FMCG UK and Ireland.
Watch the podcast on YouTube or listen on your favourite podcasting platform to unlock these insights. https://podcasters.spotify.com/pod/show/thefmcgpodcast
Are you a food or drink brand currently struggling with any hires? Whether you're a start-up, SME or Blue-chip, we can help with that. Consumer Hub recruits commercial roles for consumer businesses. Drop Richard a note at richard@consumerhub.uk or LinkedIn to find out more https://www.linkedin.com/in/richardbennigsen/
Building Brand Resilience with Brett Goldhawk, Founder of DesignHawk - Episode Thirty Three
In this episode of The FMCG Podcast, we're speaking with Brett Goldhawk, a global brand, innovation and communications specialist. Brett is the founder of branding & design agency DesignHawk, and has worked with some giants in the world of FMCG including: Unilever, Grupo Bimbo, Greene King, Associated British Foods, Procter & Gamble with brands such as Pataks, New York Bakery Co and Old Speckled Hen. He has expertise in brand insight, innovation, identity, packaging design, shopper marketing and tone of voice. This episode sees us getting into the detail of how brands can build brand resistance, how brands can stand out, and why brands should not focus all their efforts on growing the category during the hard times. Watch on YouTube or listen on most major podcasting platforms here: https://podcasters.spotify.com/pod/show/thefmcgpodcast
Apprentice and Early Careers in the FMCG Industry with Sami Modi, Commecial Apprentice at Greencore - Episode Thirty Two
In this episode of The FMCG Podcast, we're speaking with Sami Modi. Sami is a Commercial Management Degree Apprentice at Greencore, currently sitting a rotation in the retail category management team.
On the show today, Sami unpacks all things apprenticeships and early careers in the food, drink and FMCG industry. Some excellent advice in this one for anyone looking to get into the FMCG industry, whether that's through apprenticeships, graduate schemes or entry-level roles.
There are also some brilliant insights for any hiring managers out there, about what working in the food industry is like for Gen Z, the key motivators for young adults as well as challenging some of the stigmas.
You can watch the podcast on YouTube & Spotify or if you'd prefer to listen it's available on all major podcasting platforms.
Thinking Outside the Data: Giving Brands a Boost Through Shopper Psychology - Episode Thirty One
In this episode of The FMCG Podcast, we're speaking with Alex Hunter, Group Sales Director of The Audience Collective? Alex has experience working in Category, Consumer & Range Insight with both FMCG and research agencies with people such as Asda, Betty's & Taylors and Visuality before joining Audience. Who are Audience? A multidiscipline marketing agency specialising across all aspects of marketing including web design, shopper insights, social media, advertising, market research - the list goes on. Told you they do EVERYTHING. Oh and they work with some pretty big businesses too from Tesco & Morrisons to Unilever & Britvic to Sony & HSBC. Want to unlock these insights? Watch the podcast, or if you prefer to listen you can find it on Spotify & Apple Podcasts.
Meet the Advertising, Brand & Media Lead with Sarah Graham, Warburtons
In this video we speak with Sarah Graham, the Advertising, Brand and Media Lead at Warburtons. Sarah has ten years experience in Brand Marketing with Warburton's starting as a Marketing Executive, and now finding herself as the lead for Warburton's Brand, Advertising and Media. Sarah gives us insight into what the day-to-day of an Advertising, Brand & Media Lead looks like within one of the nations biggest brands, the key stakeholders he works closely with both internally & externally, and what "good looks like" for any budding Brand Managers or Marketeers out there. Check the video out to hear Sarah's insights!
Putting the Soul Back into Soda and Sales with Jessica Harris-Voss: Sales Director at Dalston's - Episode Thirty
Jess has experience across multiple different categories of FMCG including Drinks, Healthy Snacks and Beauty with brands: Diageo, itsu & L'Oréal before joining Dalston's.
Now before we go any further, have you tried Dalston's? If not go grab a mixed case off their website right now - trust us you won't regret it.
We speak about all things Career Development, FMCG and Soft Drinks. Listen to find out more.
Did you know you can also watch on YouTube with video: https://www.youtube.com/watch?v=Qnug6AloMFU
Lifting the Curtain on Popcorn Perfection with Louise Monk, Director of Popcorn Kitchen - Episode Twenty Nine
Want to watch this podcast instead? Check out YouTube here:
Building Brilliant Brands with Gareth Turner - Episode Twenty Eight
Gareth highlights the importance of brand marketing, discusses why it is crucial to remember the businesses' "why" when developing brand strategy and outlines how to defend your marketing budget.
Gareth has created a link to share some of the stories spoke about in the podcast, check it out here: www.bigblackdoor.com/fmcg
Chapters:
0:00 Introduction
0:43 Gareth's Introduction
2:30 What Sets Brands Apart in the Current FMCG Market
5:47 Brands We Should Keep an Eye On
11:32 The Difference Between Brand Management Now & 5-10 Years Ago
15:55 Gareth's Experience Rotating Across Different Categories
21:30 How Big Brands Stand Out in a Market that is Disruptive
24:10 Gareths Advice for Marketing Managers
28:12 'Beanz and Bix' Marketing Campaign Secret
32:08 One Quality Every Great Marketeer Needs
33:29 Gareth's Socials
Drinking it in with Slingsby Gin: Building a Brand in Alcoholic Drinks, with MD Marcus Black - Episode Twenty Seven
Beyond Beer: Perfecting Premium Ales with Jon Black, Head of Sales at Hall & Woodhouse - Episode Twenty Six
Popping the Perfect Premium Snack with Adam Sopher, Co Founder of Joe & Sephs Popcorn - Episode Twenty Five
- Joe & Sephs disrupted the snacking category creating their own premium subcategory within popcorn.
- How they continue revolutionising and pushing the space to the limit with constant innovation b manufacturing themselves.
- Landing listings within every cinema chain, multiple premium retailers & more big plans on the way?...
Meet the Packaging Engineer | Jayne Cunningham - McCain
How to be Outstanding in Out-of-Home with Nat Cooper and Simply Roasted - Episode Twenty Four
Make sure to watch until the end for a discovery code that'll get you 30% off your first Simply Roasted order!
Flattering Flat Whites with Plant Based Milk & Minor Figures - Episode Twenty Three
Category Marketing Trends, Tailor-Made Insights and Triple Wins - Episode Twenty Two
Revolutionising Premium Rum with Rockstar Spirits - Episode Twenty One
He takes us through his career in the drinks industry before making the move to set up his own business, shares his experience appearing on Dragon's Den and fills us in on what is currently on-trend in the beers, wine & spirits category.
Listen to the podcast here or on Apple Podcasts and if you'd prefer to watch, watch it on YouTube! Check out Rockstar Spirits on their website and Amazon and if you're a rum lover, try some for yourself.
Bartering with the Big 4 and Better Nut Butters with Charlie Johnson, Pip & Nut - Episode Twenty
Meet the Global Account Manager | Iain Holburn - Mars
Meet the Marketing Manager | Phil Carratt - Country Choice
Meet the National Account Manager | Jack Anderson - Candy Kittens
Meet the Category Controller | Joel Barlow - Muller
Meet the Head of Sales | Sam Cordwell - Mighty Pea
Sam gives us insight into what the day-to-day of a Head of Sales looks like, the key stakeholders he works closely with both internally & externally, and what "good looks like" if you aspire to be a Head of Sales further in your career.
Check out the video to find out more.
It's Time for a Cluckin' Change - Join the Chick*n Rebellion with VFC Foods - Episode Nineteen
Motion Nutrition - The No Nonsense Nootropics with Joe Welstead - Episode Eighteen
Choosing the Right Wine Without Bottling it with Kingsland Drinks - Episode Seventeen
Work hard, Play Hard – Have an Explosive Impact in your Sales Career & The Gym with Chris Terry - Episode Sixteen
Waging the War on Waste with Food Circle Supermarket - Episode Fifteen
Packaging Pioneers, Making Everyday More Sustainable with Woolcool - Episode Fourteen
Establishing Effective Culture: Picking the Team featuring Julia Darvill - Episode Thirteen
Making Everyday Magnifique, The North West Bakery on the Rise - Episode Twelve
What it Takes to Suceed in Product Development with Neil Nugent - Episode Eleven
Eating Lean and Leading with Innovation - A Very Cheesy Story... with Barrie Saxby - Episode Ten
The Good, The Bad and The Ugly: FMCG Recruitment Laid Bare with Richard Howell - Episode Nine
Meet Elm, A Next Gen Data Harness Feautring Cian Kennedy - Episode Eight
Category & Insights: Who's It All For Anyway? With Iain Mayhew - Episode Seven
Multi-Channel Mayhem with Nick Pugh - Episode Six
Excellence in Innovation with Newby Groves - Episode Five
