In this dance we call business, whoever is closest to the customer wins.
Think for a moment about what makes companies like Uber, Amazon, Apple successful. Aside from the obvious advantages, these brands and others have successfully mastered the art of occupying our minds by occupying the spaces where we spend the most time.
In its simplest form networking is the ongoing process of nurturing relationships with people to advance a certain objective from a place of common interest.
And in business, relationships matter. Networking gives others the opportunity to validate your worth and your work. What may start as a simple exchange of smiles could lead to something big. Or it could not. Rather than network with lofty expectations being the best version of yourself should always be your goal. Not only will you build meaningful relationships stress-free, you'll be appreciated for being You.
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Andrew McDowell is founder of With Love Market & Café, a social enterprise in Southwest Los Angeles. During a candid talk about With Love's humble beginnings, Andrew presents the notion of social entrepreneurship as the intersection of a community's greatest needs and greatest opportunities.
Host Hassan del Campo reflects on this concept and suggests that any entrepreneur can weave a layer of social good into their business - if they're willing to try.
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In a move towards returning to Facebook's roots, Mark Zuckerberg announced today changes to the Newsfeed algorithm that will pretty much wipe out any content from parties outside your network, including posts from businesses and media, from taking up valuable real estate on your feed. In short, organic reach was already problematic and this change pretty much seals the deal.
To read how this will affect the way you market your micro or small business visit microbusinessmonday.com
Providing great customer service is one of the best ways to indirectly advertise your business. Consider that behind every customer interaction is an invisible network of more people waiting to connect with your brand. Give awesome service and that one person may advocate more business to you just because you provided a positive experience.
Amazon's Alexa app is the latest platform for content creators to easily curate content around their business or brand for voice-enabled devices, such as the Amazon Echo and Dot.
Amazon, by allowing anyone to publish Custom Skills to the Alexa app, have lowered the barrier of entry to develop content for Internet of Things. And since the popularity of voice-enabled interfaces is on the rise, in homes and offices, entrepreneurs can position themselves at the forefront before this platforms really take off.
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