The Future State Of Podcast

Beth Gladstone owner of Built By Content joins this weeks future state of podcast with Danny Denhard & Nick Walter. We discuss everything content related, and go deep into the future state of content, including channels like TikTok, YouTube Shorts aka micro content, why video is a must for most not all and what we can learn from Paris Hilton, the rise of long form content and why automation and SEO will always be essential channels. 

Connect With Beth

• Check out Beth's agency - https://www.builtbycontent.com
• Her instagram filled with recommendation - https://www.instagram.com/bethbycontent/
  Or 
• On LinkedIn https://www.linkedin.com/in/beth-gladstone/

Take Away Moments 

Beth's Quotables 

• Brands need a mission to guide all content (look at Oatly & Olio for brand inspiration) 
• The questions to ask if you are struggling with content: 
  • Q. What is the aim here? Q. Why do you want to do that? Q. Does that map back to the overall company goals? - Beth 
  • Vanity metrics seem great but don't get obsessed by them and what they need  

Danny's Quotables  

• Make art not content - make art that is not lost in social feeds 
• E I E Framework: educate, inspire and entertain. The core pillars that people should build content around

Nick's Quotables

• "the normal kind of VR production for example, is like producing a video game. Or a short film or something like that. It's very, very labor intensive, very expensive. You're talking 50,000 upwards to create a one-off VR experience that doesn't really live on. You know, it's an experience you have and once you've had it, once you're very unlikely to return to it, unless it's significant" 

The Future State Of Content Predictions

Beth's 

• Longer form content 
• Content automation
• Mini docuseries for B2C brands (B2B brands have led the way for years)
• Programmatic SEO
• More experience based content - multi touch content 

Nick's 

• AR & VR content creation tools 
• A lot more interactive content that we will be engaged with and seeking out 
• Content that drives the physical not just the digital 

Danny's 

- Experiences

- Creator editor role

- Live stream come and go for most

- Live debate — duet remixing

- CCTV style content

- Art not content. NFTs prime example

- Search vs discovery vs paywall 

Want to listen to the future state of content again, jump tp to 43 mins for the predictions  

1. The Future State of NFT's
2. The Future State Of Social Media & Social Networks Podcast
3. The new email client 

• Riverside - Why? For recording podcasts, webinars etc
• Canva - Why? Easy design
• Fiverr - Why? For cheap resources
• Apple podcast app - Why? For listening to podcasts

• Product: iPad Pro 2021 - Why? Replaced my laptop and brilliant for multitasking and removing the need to have multiple devices.
• Apps:
  Podcast tool - Descript Why? Edit podcasts by word and phrases not
  around.co - Why? App that helps to shape an organisation around communications and effective comms, like sending notes post meetings to all attendees.

The Future State of 2022 

Nick’s Predictions

• Life: Staycations
• Tech: Work - Private members clubs & branded workspacesMetaverse future - Apple's AR & VR (mixed) headsetTikTok continued dominance, NFT's become usable, Improvement in NFT's, Improved audio.

Danny’s Predictions

• Life: First super app, New UGC platform, a boom in Payless stores, contactless and innovation in online purchases, BNPL moving towards digital banks and going after food space
• Work: Consolidation (Danny's consolidation blog post referenced) In banks, food delivery, shift to third place, hybrid future of work, huge IT hacks (Danny’s brother’s IT support https://www.ittroublefree.co.uk/business/ and solutions company)

Contact Nick and Danny

Contact with ideas you would like Danny and Nick to record podcasts on dannydenhard+futurestate@gmail.com

Contact here to apply to appear on the show as a guest 

Please do rate and review the podcast, it takes 5 seconds and it helps the podcast to spread to more people and make more people informed. Happily hit the review in your player or Rate On Apple // Rate on Spotify.

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Important Topics Discussed: 

• Black Friday has been undone in the UK - The biggest retailers are all doing it differently. It’s causing confusion and chaos for consumers
  We saw ‘fake Black Friday’ a week early (19th) in the U.K. - devaluing what Black Friday and Cyber Monday was designed for
  Many are pushing Black Friday week and Black Friday month.
  We have seen huge year on year growth of sales for Black Friday
• Singles Day
  The West has adopted Single Day, which is traditionally an unoffical Chinese singles holiday. Singles Day in the UK is actually in March
• Amazon’s Influence
  Prime Day - The day(s) where Amazon drives savings across the marketplace - the biggest brands can drive attention and savings to their customers as part of their brand moat
  Amazon are reportedly planning to open 260+ stores over the next few years aka they truly know UK are hybrid shoppers 80% in store - 20% online so shopping in the U.K. has to be considered to have retail presence + online.
  We now have Prime expectations, subscription enables us to have: fair prices, quick delivery, free returns.
• Brands using biases against us: Cashless Effect (contactless transactions drive 8% more spend as seem like you are not spending as much money, this is why casino's use chips... seems less than cash),
• Brands that don’t discount might actually win the long game, brands include - Apple, Peloton, Chanel, Louis Vuitton, Tiffany & Co, Lululemon
• Unsung Heroes - Forums and groups
  Many saving related forums are super popular
  Thousands of Facebook groups dedicated to it
  The science behind why Aldi and Lidl surprise aisle
  Many groups dedicated to how to gain an extra saving, use certain points schemes, leverage the best deals

Watch the Decarbonising The Art World Video Nick mentions.

Tell Us What You Think: Let's us know what you think of the future state of saving on twitter... @dannydenhard or @nickwalter23 

Or Connect with us 

Danny on LinkedIn == Nick On LinkedIn 

For full insights and analysis sign up at www.thefuturestate.co.uk

• Nick and Danny dive into the Meta brand, the Facebook rebrand that has a wave of memes (here is the Iceland Tourism example https://www.facebook.com/inspiredbyiceland/videos/182101337445400/), the PR machine created quite a buzz but as many questions trying to understand what it means.
• Danny takes you through the history of the brand, the reason why its journey is so important and why the fights and bets made by Facebook’s leadership team have led to one of the biggest rebrands in history.
• Danny answers Nick’s question of why the rebrand was so important and the other potential it had
  • Important notes: You have 4 master brand types you can: monolithic (FedEx), endorsed (Virgin), free standing (unilever with dove, wall's etc), hybrid (coca cola company, coca cola - diet coke - coke zero + sprite, fanta etc)

What is Meta? Group of businesses - Facebook (big blue), Instagram, WhatsApp, - VR and experimental. Money making (facebook app, instagram) vs money losing (whatsapp, VR, metaverse building). Is comparable to Alphabet (Google's parent)

• Nick dives into the metaverse and the VR and AR side of the rebrand and repositioning (well worth watching the haptics ​​https://twitter.com/boztank/status/1460668829789351936
• Danny and Nick answer a listener question: From James Sinfield @ Nestle“In your honest opinions, will Facebook (Meta) succeed with their aim of building a new version of Internet? Is there a flaw in their thinking?”
• Then comes the future state of Facebook and Meta (including the breakdown of the metaverse)

6 Ways To Help Shape Your Thoughts

1. Facebook has turned into email 2.0 - necessary evil for many
2. Facebook was the gateway to the internet for millions of users - particularly in Asia and Africa
3. Facebook isn't a social network it's an ad's network - Facebook's biggest challenge is their algorithms and controlling how content spreads. This is not under control and they struggle to do so, so why will people rush to the new Meta products, software or hardware driven
4. Meta has to shape and control the next generation of platforms. They never shaped the iPhone or any android device.
5. "Our biggest competitor by far is iMessage" - Mark Zuckerberg on 31st Oct 2018
6. Meta is a brand rebuild alongside a new ten year mission

What do you think, let us know @dannydenhard and @nickwalter23 on Twitter 

A teaser of the full idea - read the full breakdown on newsletter and site.  

The What

• A social network based on communication and commentary, with an ability to reply with video, loom style videos, screenshots, mock ups, commentary (like in notion and Google docs) and scores of relevancy.
• Think slack or discord with threading and interactive timelines.
• Reddit on steroids
• Allows you to embed or bookmark links and play natively could - what twitter should have offered

The Why

• The current options have existing users who are used to using the platform as it is, almost all networks are very basic 
• Many people want to discuss with people with similar or importantly differing views 
• We are getting bored of influence based social networks like Twitter, Facebook, LinkedIn or being filtered by algorithms
• It's time we found a different way to express ourselves

The How

• New mobile and desktop experience
• Private vs public --- Private for invite only and communities (Trust) --- Public for bigger reach and conversation (Reach & Fame)
• Built on an idea you are sharing, a piece of knowledge or an insight nugget you want to share

—The Business Side—

• TAM - 💰💰💰💰 (Large)
• Difficulty - 👎👎👎👎👎 (Very Hard)
• How to make money - Subscriptions & contextual advertising &/or charge brands to interact
• Competition - 9️⃣/🔟 - social networks, YouTube, Medium & blogs

Alex Moss from NFTU.io joins Danny and Nick to discuss the future of NFT's. 

Whether you are new, have some knowledge or have experience with NFT's, ETH and art, this podcast will help guide you through the current wave of NFT's and prepare you for the future of ETH, NFT's and web3. 

Alex breaks down: 

• What NFT's actually are 
• Why NFT's is so misunderstood 
• What are the current NFT use cases 
• Why there is so much hype around Bored Ape, Evolved Apes
• What artists need to know and how think bigger 
• Why the NFT world lives on Twitter and Discord and why you need to really understand why the world of NFT's evolves so quickly
• Why music, art and brands have to get into NFT's and not lose out early 
• Why Nick is right on his quest to use NFT's

The full breakdown of the idea and framework is available at thefuturestate.co.uk - sign up to the newsletter for full breakdowns, free content, a newsletter and deep dives.

I introduce new features, optimising modern technologies and breaking down why and how to use email vs using millions of browser windows + desktop app + a mobile app - just to get work done. 

If you like what you hear, let me know by tweeting @dannydenhard or sharing and tagging (links to our LinkedIn => me & Nick) the podcast on LinkedIn! 

If you are listening on Spotify, complete the poll to let us know if you would use the new email client. 

So TLDR on email?

• Email is still the most important communication tool
• Email is where you still sign off work, gain approval on budgets, headcount and often where bad news arrives, etc
• Email shapes businesses and will for years to come
• Even with the move to chat and the chatification of work, email still is where clarity lies within business and is the primary channel for communication with external people, vendors and clients
• Email clients are rarely updated and although there is Spark and Superhuman, these are not built for the modern workplace

Love the podcast - you know what to do... add 5⭐️ ;-) 

As we previously discussed, is AR / VR the future? Is it feasible really?

There has been a lot of talk around the metaverse and the future of living in a metaverse, but will a mobile device be essential in this always on digital world?

Jack Dorsey (Twitter & Square CEO) only uses his mobile device never uses a PC or laptop 

Links From This Episode

• The future of VR / AR podcast episode 
• The newsletter to sign up to - The Future State Of Podcast Newsletter
• Danny's presentation fan clubs, community, tribes and herds  
• Steve Jobs & Apple changing the face of computing - https://www.youtube.com/watch?v=x7qPAY9JqE4

Chat To Nick & Danny 

Want to talk to Danny or Nick or provide feedback? @dannydenhard @nickwalter23 on Twitter

Nick (Walter the CEO of Vortic Art) pitches at Danny (Denhard) Marketing executive Coach & Growth Advisor on an old idea with a 2021 refresh. An AI Bot... food bot (or food boss) that helps you with the management of food and nutrition via voice activation and push notifications. 

Danny as the shark offers Nick their framework to follow and guides Nick through a 7/10 idea.

Questions to answer....

• Is a total addressable market over $7b too big? 
• Is food too hard to guide people on? 
• Is this not something apple and google are going to eat up for their lunch with the next updates to their mobile operating systems? 
• As humans are we ever in a place to have the patience for AI to know enough about you to truly offer a valuable experience? 

Sign up to the newsletter on www.thefuturestate.co.uk for the full breakdown and template full of the idea for you to steal if you like the sound of things. 

The Future State Of Podcast Pitch Template 

• What
• Why
• How

The Business Side

• TAM
• Difficulty
• How to make money
• Competition

WANT TO PITCH @ US?

Email us if you would like to pitch or provide feedback or tweet us on @dannydenhard or @nickwalter23

For the full episodes break down visit https://thefuturestatepodcast.substack.com

For full notes and insights jump over to the newsletter - where Nick and I share our research, analysis and deeper insights.  

Social media dictates so many things about our lives and for many it dictates how we interact, how we are portrayed and how we communicate with friends, family and strangers. 

Facebook's strong hold on social media might just be loosening but their user numbers are incredible:  

• We see over 2.9 billion (that’s 50% of the world’s adult population) use Facebook monthly,
• Over 2b MAU's on WhatsApp,
• 1.3billion MAU on messenger (the product)
• And over one billion active users on Instagram.

The latest App Annie report shows you how social media has evolved over the last decade and there is a new powerhouse taking over our phones and therefore our time and that is TikTok, the most popular downloaded app over the last 9 months and been riding the way of fun and entertaining shorter form videos for the last three years.

Nick and Danny go through: 

• Tthe good, the bad and the ugly of social media 
• How social media has changed in recent years
• How social media is now social-tainment and not based on graphs anymore (and everyone is changing the way their algorithms work to pull more time and attention from you 
• Why innovation and new social networks struggle to be built and gain traction 
• Email was the first and still one of the most powerful social networks  
• Should new platforms like only fans be considered social media? Spoiler Nick doesn't agree with the social element to it  

Stay tuned for Danny's rants on: Why Marketing departments are ruining their own efficiencies by spray and praying across all of the social networks 

Examples used in the podcast 

The NFL Carolina Panthers Mixed Reality 

Ancestry.com plan for social

Twitter communities - changing how twitter works for private invite only groups 

Connect with: 

Danny on LinkedIn or sign up to his weekly newsletter 

Nick on LinkedIn

Our second ideas pitch pod (listen to the first episode here), Nick pitches an idea he cannot stop thinking about since 2018…

TLDR: What Is It? Meditation station and homeless shelter...

For the supporting newsletter and first listen sign up for free => https://thefuturestatepodcast.co.uk

Remember We ❤️ Feedback: If you have any feedback tweet us @dannydenhard &/or @nickwalter23. 

Thanks for listening 

Danny Denhard & Nick Walter

FYI We are going on a couple of weeks break and then back with season 2. 

Want To Pitch At Danny & Nick? 🎯

Got an idea for a show or want to appear pitching an idea, email an overview of your idea here & Nick and I will get you on the pod.

Sign up to the newsletter => www.thefuturestate.co.uk

The full show notes, breakdown and template to steal this idea click over to (btw it's our dedicated supporting newsletter) - https://thefuturestatepodcast.substack.com/p/the-future-state-of-coffee-pitch 

Thanks,

Danny Denhard & Nick Walter

Nick and I to discuss the important elements of the high street and answer the important questions:

• The challenge of the high street
  
• The history of the high street was to address the need
  
• Why the evolution of butchers and grocers were so important in shaping today’s landscape
  
• The community and local aspect of the high street and the importance of retail
  
• Is the Poundlound IPO a sign of potential promising times?
  
• The question that we should consider: Did fast fashion outlets kill the high street or was it online marketplaces? Thinking more than just eBay, Amazon, the newer marketplaces like Onbuy.com, notonthehighstreet & Etsy
  
• Are high streets, shopping centres, retail parks considered the same thing or are they all competing?
  
• Why immersive experiences are the way to go
  
• Why Google, Amazon and Apple have stores as essential brand extensions
  
• What’s coming next… a brighter more integrated high street?

This week Nick and I discuss the important elements and questions to answer:

• The Market size
  
• Facebook’s influence within the VR space
  
• Why AR is leading the way (thanks to filters, think Snap filters, Instagram filters)
  
• Pro: How HTC Corporation is going for enterprise space,
  Play: Whereas Facebook is going for gaming and of course social media
  
• Why gaming, personal fitness, training and adult (yes that P-word) are popular use cases and likely to continue to drive adoption
  
• The Metaverse (yes it’s coming)
  
• Why identity is going to be key
  
• And as ever our future state of VR aka our hot takes
  

If you prefer to listen on your podcast player of choice:

Follow on Apple // Spotify // Google Podcast // Audible // Amazon Music // Deezer // Listen Notes //  Mixcloud // PocketCasts // Simplecast // Breaker // YouTube

Or copy and paste this RSS into your podcast player.

Thanks for listening

Danny Denhard & Nick Walter

Email us if you’d like to discuss this or any of our episodes

Previous The Future State Podcasts Episodes

• The Future State Of Voice 🗣  https://thefuturestatepodcast.substack.com/p/the-future-state-of-voice-
  
• The Future State Of Work 👩‍💼  https://thefuturestatepodcast.substack.com/p/the-future-state-of-work
  
• The Future State Of Conferences 🎤  https://thefuturestatepodcast.substack.com/p/conferences
  

Full notes and newsletter on (sign up for notification of pod and receive full notes and research) - https://thefuturestatepodcast.substack.com/

This week Nick and I discuss the important elements and questions to answer:

• The future state of voice search - spoiler not positive
• The future state of voice assistance
• Why Amazon is likely in the best place
• Why the history of voice is a key indicator of the future (review radio’s history)
• The problem with Clubhouse & copycats
• The challenge we face with accents and why tech does too
• Those Facebook & Instagram’s sneaky ads 👀
• Answers Adam’s listener question: Will voice commerce actually be a thing?
• Discord’s primary position
• 🔥 The future state of voice hot takes 🔥

Tweet @dannydenhard for questions, topics to cover and feedback (not opinions thanks ;-)).

Full transcript available on Google Docs

Remember To Subscribe On Your Favourite Podcast App:

If you prefer to listen on your podcast player of choice:

Follow on Apple // Subscribe on Spotify // Google Podcast // Audible // Amazon Music // Deezer // Listen Notes //  Mixcloud // PocketCasts // Simplecast // Breaker //
Or copy and paste this RSS into your podcast player.

Links to check out

• https://www.instagram.com/p/COqSBmZAI84/
• Question asked by listener Adam https://twitter.com/garnsee/status/1392209736657997831?s=20
• Gary Vee's VeeFriends NFT Community

Thanks from Nick Walter and Danny Denhard from https://focus.business/

This week Nick and I discuss:

• The future state of work
• Why micromanagers are going to have to change
• Why so many managers have been shown up
• Why HR isn’t the right team to lead
• The impact of a new hire - the culture community manager
• Why hybrid is going to be a tougher choice for employees and businesses
• The challenge for old school managers to change with the times
• The investment required for businesses
• Some future thinking hot takes that you will want to hear including company currencies, the importance of mental & physical health being equal
• & Why part-timers & side hustles might be the choice for many

Supporting Podcast Links 

Company Culture Links

• Are you creating the right company culture
• What is company culture
• The Hybrid office e-book
• Designing the hybrid office guide
  ✚ Why you should listen to feedback - Funny TikTok

New tools to improve hybrid

• around.co - campfire video tool with integrated notes that send after the meeting and is floating head based so can work and conference call at the same time
• Butter.us - a way to ideate, brainstorm or present in a better way
• gatheround.com - better way to bring people together based on Q&A

 Basecamp Issues

• Original Story (link)
• Follow Up with 1/3 of senior workforce taking buyout (link)
  Open letter from ex member of the Basecamp team
  Summarised on this week in startups (YouTube link)
  

A Reminder: What Is The Podcast? The Future State - Modern business & future trends explored by Nick Walter & Danny Denhard.

Nick and Danny discuss:

• Are in-person conferences coming back in 2021 / 2022?
• Did the old conference work for anyone other than the organiser?
• Who did great things with events and online panels in the lockdown?
• The conference economics & secret: Price of entrance (high) x location x venue size (cram as many in as possible) & space x speaker quality x speaker logos x number of conferences = decent business
• What “Physical exclusivity, digital inclusivity” is going to mean

For the full breakdown, notes and insights go to thefuturestate.co.uk and sign up to receive exclusive first listens and deep dives from Nick and Danny

Nick and I discuss:

• How we got here
• Why the business of football has been missed in the super league discussions
• What the next steps likely are
• Why we haven’t seen the end of this chapter of disruption
• And most importantly why it’s got to the fans and the players who likely take the biggest hit.

Connect With Us:

Connect With Nick - https://www.linkedin.com/in/nick-walter-b1516b12/

Connect With Danny - https://www.linkedin.com/in/dannydenhard/ & www.focus.business

Key Links

https://www.kbbreview.com/36644/news/dulux-apologises-after-tweets-about-tottenham-hotspur/

• Amazon Prime Video Shows
  Spurs - https://www.amazon.co.uk/All-or-Nothing-Tottenham-Hotspur/dp/B08G1YYZYN
  Arizona Cardinals - https://www.amazon.co.uk/All-Nothing-Season-Arizona-Cardinals/dp/B086R5W8RB
  NWSL Investors - https://www.washingtonpost.com/sports/2021/02/23/serena-williams-natalie-portman-nwsl-investors/
  Pop Culture Link - https://twitter.com/irnbru/status/1384531393204658177?s=21
  The future of subscriptions & Netflix  - https://mustreads.substack.com/p/the-invite-only-podcast-the-netflix
  

For full notes, breakdown and analysis go to www.thefuturestate.co.uk  or email us

The AJ ad 

We Cover:

• The fascinating area of marketing and advertising business and is an area to continue to explode.
  
• We talk about the power of international superstars with challenger brands
  
• The opportunity
  
• The threat for brands and celebrities
  
• Why celebrities are going to build out their own brands not have to endorse in the future
  
• How smart brands are turning into media brands
  
• Why some brands are desperate
  
• Why we might see a blend
  
• & What the future of brands is product placement, advertising and influencer and celebrity-based endorsements and promotion
  
• And our future state aka hot takes on the brand partnerships and brand endorsement

Nicks The Future State

1. Authenticity & relevancy - authenticity key and forcing has to be stopped
2. Brand alignment to brand values
3. VR - continued raise of avatar influencers (eGaming, Miquela example)
4. Paid brand placement (& forced ads) - Netflix coca cola

Danny’s The Future State

1. Brand cannot bandaid brand issues anymore with influencers. Brands have to be future seers to understand this

2. Value of content creators to platforms - creators create their own platforms (website, apps, platforms etc)

3. Art vs content - feed driven disposable content vs art that lasts for years

4. Platforms - masterclass unbundling & cameo (embracing quick, paid promotion)

5. Influencers have been around since the 1920s (Pepsi) - smarter ways of using influencers (issues with the likes of Monster energy drinks)

Important Links Discussed 

• Link to the chartable list, the sheer volume of Barstool Sports Podcasts is impressive
• Barstool sports day trading (link to story on founders day trading journey)
• Mike Tyson love of Jack Paul’s movement into boxing. Mike Tyson reference to Jake Paul and impact on Triller & Boxing Youtube Video Link
• Paige VanZant contract issue with UFC and having to join Bare Knuckle Fighting (and have “exclusive content” via her site)
• "Joe Hart social media error” - Link