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The Future Report

The Future Report

By McCrindle
**The Future Report is currently on season break during the NSW School Holidays Season** The Future Report is a podcast hosted by social research company, McCrindle, for anyone curious about the future. TEDx Speaker and Director of Advisory, Ashley Fell, will be sitting down with a guest each week to discuss a topic or trend that you need to know about.
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Gen Z's top hopes and fears with Steph Razey

The Future Report

The Metaverse and why it matters, with Mark McCrindle
Avatars. NFTs. Blockchain. Bitcoin. Cryptocurrency. Virtual and augmented reality. What do all these words have in common?  They relate to The Metaverse. While it may have begun as a vague concept, over the last year it has gained immense traction, and many are now calling it the future of the internet. Particularly as it relates to Generation Alpha. Gone are the days when kids plugged a console in front of a TV and played Mario Kart with their friends in the living room. Now, they are socialising in the virtual worlds of Roblox and Minecraft, early adaptations of The Metaverse, or Web 3.0 as many are calling it. In this episode, we are going to unpack what the Metaverse is, how Generation Alpha are already setting the agenda and why it is essential for organisations to understand and engage with the Metaverse if they want to not only exist but thrive in the future. Joining Ashley Fell to do just that is social researcher and futurist, Mark McCrindle.
September 20, 2022
The future of hybrid work with Sophie Renton
Over the last few years, remote work or work-from-home became widespread. This is because it wasn’t something that was just promoted or strongly encouraged. It was mandated. And it went on for some time. Because of various lockdowns and restrictions, some companies work-ed-from-home, full-time, for years. And possibly still are. Now, as we (with fingers crossed) say goodbye to lockdowns and work-from-home mandates, workplace leaders have both the challenge and opportunity before them of working out what their new normal will be. What was mandated and followed through on, has now become a choice. Will they encourage or even force people back to the workplace? Will they stay fully remote? Or will it be a hybrid? And furthermore, what definition of hybrid will they adopt? It’s not easy, and it’s not straightforward. But it is important, and that’s why we’ve just released a new report about this topic and why we have the author of that report and Managing Director at McCrindle, Sophie Renton joining us.
September 13, 2022
The future of home ownership and intergenerational wealth with Mark McCrindle
Breaking into the housing market is a hot topic amongst today’s younger generations with skyrocketing house prices, the rising cost of living, and low wage growth making it pretty difficult to get a foothold. So, if younger generations can’t break into the housing market, what sort of impact will this have on their financial aspirations and wealth accumulation? Joining Ashley Fell to shed some light on this topic is Social Researcher and Demographer, Mark McCrindle.
September 06, 2022
Baby Boomers are redefining retirement, with Mark McCrindle
While the Baby Boomers are currently more active in the workforce for their age than the generation before them, over the next decade we will see a significant changing of the guard as the youngest of the Baby Boomers move past 65 and ease out of the workforce. When they do, they will leave a very significant knowledge, labour, and leadership gap for the following generations to take up. But that doesn’t mean a quiet retirement because the Baby Boomers are redefining this life stage and what ageing looks like. Our host, Ashley Fell sits down with social researcher, Mark McCrindle to find out why.
August 30, 2022
Gen Z's top hopes and fears with Steph Razey
Generation Z describes those born between 1995 and 2009, placing them today aged between 13 and 27. While many of them are students, in just a few years they will comprise a third of the workforce. In our work we find so many people wanting to understand the mindset and perspective of Gen Z; who they are, what is important to them, and how to remain relevant for this emerging generation. Joining Ashley Fell to discuss this, is our Research Lead at McCrindle, Steph Razey. 
August 23, 2022
Is Cancel Culture helping us or hurting us? With Mark McCrindle
Today we want to talk about a word or phrase that made its way to the Oxford English Dictionary Word of the Year in 2020 which is: Cancel Culture. As social researchers, each week are deploying surveys and analysing demographic and community data. We gather content from focus groups and in-depth interviews and draw out the trends. That is social research. While analysing these data sets gives us specific insights into certain groups or areas, it also gives us a very broad read on our society. One outcome of this type of work is that we are often asked to share insights and perspectives not just from a particular study, but a general perspective on our society and where we see it going. This is often labelled as social commentary. So, in this episode we going to take our social research hat off and put the social commentator hat on, to see what is going on in our broader society and where things are going. Joining our host, Ashley Fell, to do just that is Social Researcher and Principal of McCrindle, Mark McCrindle.
August 16, 2022
Millennials overtake the Boomers with Geoff Brailey
A few weeks ago, the latest Census results were released by the Australian Bureau of Statistics. While there were a lot of interesting findings, one big generational shift has occurred in the last five years: the Millennials have overtaken the Baby Boomers to become the largest generation.  So, in today’s episode, Ashley Fell sits down with Social Researcher, Geoff Brailey to talk about this shift, the differences between life 40 years ago compared to today and reframing some of the social stereotypes of the Millennial generation. 
August 09, 2022
Are we in a post-Covid era yet? with Mark McCrindle
Welcome back to another season of The Future Report! Over the last few weeks, Mark McCrindle and Ashley Fell have been out travelling and sharing insights at conferences in Europe and the United States, which after two years of closed borders has been a bit of a treat! In today’s episode, our host, Ashley Fell sits down with social researcher, Mark McCrindle to discuss international conferences and travelling in a post-covid world.
August 02, 2022
What the 2021 Census results reveals about our changing nation with Mark McCrindle & Geoff Brailey
Once every five years in Australia, we have the night that stops the nation, the census night. The Australian Bureau of Statistics then works busily away and analyses and compiles the data for almost a year and then releases it to the nation. For us, self-professed data nerds at McCrindle, the release day feels like our Christmas’ have all come at once, with a brand new data snapshot of the nation. This data tells the stories of our friends, families, communities, and our nation.  In this episode, we will be unpacking the census insights that you need to know about. Our host, Sophie Renton sits down with social researchers, Mark McCrindle and Geoff Brailey. 
July 05, 2022
Data science and the future of education with Mike Abecina
The education sector is at the centre of many different trends. From changing generations of students and teachers to adapting the curriculum to suit the future of work to respond to changes brought about by the pandemic, to focusing on teacher and student wellbeing and collecting data and knowing what to do with it. Clearly, there is a lot on the plate for those working in the sector! Therefore, it’s no wonder that when we speak to educators, they are feeling fatigued and a bit overwhelmed. Yet, there is hope! If leaders in the sector understand the trends at play and how to utilise the data at their disposal, they can make informed and strategic decisions going forward. Joining Ashley Fell on the podcast to discuss the role of data science in the future of education is McCrindle's Data Scientist, Mike Abecina.
June 28, 2022
How we define our identity and the concept of home with Grant Dusting
Have you ever thought about whether you are an ‘anywhere’ or ‘somewhere’ type of person? If you are an ‘anywhere’ type of person, it is likely that you can find home, community, or work, anywhere. On the other hand, if you are a ‘somewhere’ person, it is likely that you have strong connections to a particular place. As people continue to move and relocate, the idea of how we define our identity, and the concept of home is an interesting topic to explore. Joining Ashley Fell on the podcast is social researcher, Grant Dusting.
June 21, 2022
Let's talk teens with Collett Smart
At McCrindle, we love to talk about the generations. Today’s high school students and those in their early twenties belong to Generation Z, who were born between the years 1995 and 2009. If you parent, lead or engage with this generation in any context, you will know that they are quite different from those who have gone before. The questions on many people’s mind is, how do we best care for this generation who have grown up on screen-based devices and in a more technologically supplied world than we have ever experienced? We're delighted to have psychologist and author, Collett Smart, joining the podcast to share her wisdom and insight with us about teenagers. 
June 14, 2022
Gen Alpha in the great screen age with Mark McCrindle
If you are old enough to remember dial-up, when you had to wait for the internet to connect and when the world wasn’t in our pockets, it’s a pretty stark contrast to the world shaping children today. In the last two decades, technology has advanced at lightning speed, and it can be challenging to keep up for all of us – no matter what generation we are a part of. Especially since something we were once a little unsure of, perhaps skeptical of, is now an everyday experience at home, at work, at school and throughout society. When we speak to parents and educators on the issue of generational differences, technology almost always comes up as the consistent answer as to how Generation Alpha are different from generations past. Screens also come up as a source of tension. On the one hand, parents and educators want to ensure children are equipped with the necessary digital skills to thrive in an increasingly technological world. On the other hand, they also want them to develop resilience, interpersonal and life skills that come from activities and interactions away from screens. In a recent survey we conducted, more than four in five Australians (83%) agree that for children aged eleven and under, the use of screens causes more harm than good. So, what do we need to be aware of and how can we help raise Generation Alpha in the great screen age? Joining Ashley Fell is the person who gave the name Generation Alpha to those born 2010-2024, Mark McCrindle.
June 07, 2022
Top baby names for 2022: The results are in with Anna Colthorpe & Kimberley Linco
Analysing baby names paints a fascinating picture of the era that we live in. The Builders generation (born before 1945) chose traditional names such as Peter, Paul, John, Karen, Jennifer, or Sharon for their children. In the 1980s, the Baby Boomers began drawing on baby name books for inspiration and trends. Meanwhile, today’s parents, Generation Y (also known as the Millennials), are not only choosing new and different names, but they are also parenting a new and unique generation – Generation Alpha. At McCrindle, we have the privilege of gathering the top baby names and compiling the top 100 list. We have just released our 2022 baby names report, and there are some interesting naming trends that Gen Y parents are drawing on for their Generation Alpha children. And in big news, we also have a new top baby girls name for the first time in a few years.
May 31, 2022
The Thankyou™ story with Daniel Flynn
Thankyou™ is an organisation founded in Australia that seeks to serve people living in extreme poverty by redistributing wealth, from consumer spending. Thankyou provides consumers with alternate product choices for body care and baby care. When people purchase these products, it allows shoppers to purchase products that have a positive impact for those living in poverty. If you live in Australia, then it's very likely that you've seen Thankyou's products on the shelves of your Coles and Woolies for a number of years now. We are delighted to have Co-Founder and Managing Director at Thankyou, Daniel Flynn to share insights into this incredible social enterprise, their workplace culture, phenomenal growth, and dedication to their mission. 
May 24, 2022
Tensions for students in the new world of work with Sophie Renton
While most people have an interest in the future, educators have a direct role in shaping it, as they educate and equip the emerging generations. Importantly, this impact is recognised and appreciated by students. Our research shows that 70% of students can think of at least one teacher who has made a massive, positive difference in their life. Yet, amidst this positive student feedback, the waves of change impacting the sector are perhaps unequaled. Educational communities bridge the widest generational gaps in our society, connecting grandparents to those aged four and five who are on the innovative edge of coding, robotics, IT, and all things cyber. They also have the pretty big task of preparing the next generation for the future and their working life. From demographic trends to technological transformations catalysed by the pandemic, the education sector continues to have a lot to respond to, and so this is where future analysis is most needed. That is why we have conducted research to provide insights into the current context of Australian education with a forecast of what to expect as today’s students emerge into the workforce over the decade ahead. So, joining our host, Ashley Fell, is McCrindle’s Managing Director and author of our latest Education Future Report, Sophie Renton.
May 17, 2022
Gen Z defined with Steph Razey
If you know anyone born between the years of 1995 and 2009, then you know a Gen Z. Gen Zs are digital integrators who have been shaped in an era of social media and digital technology. While this generation are our high school students of today, the oldest of them are approaching their late twenties. Many of them may be in leadership roles in their workplaces and some even parents! In this episode, not only are we going to discuss some of our research about Gen Z, but our host, Ashley Fell sits down with a wonderful Gen Z member of our team who can speak about the research, and also her own experience and interpretation of it. 
May 10, 2022
Talking culture with Shane Hatton
Workplace culture is so important, yet it can be hard to define and measure. It can be an intangible thing, but something that impacts almost all aspects of an organisation, from productivity to employee satisfaction and retention. It is intrinsically linked to an organisation’s ability to succeed. In this episode, our host, Ashley Fell will be speaking to another thought leader in this space about his new book on culture, Shane Hatton. Shane is an author, trainer, coach, and speaker on the topics of leadership and culture.
May 03, 2022
From FOMO to HOGO: Exploring relational fitness with Mark McCrindle
For the last two years, our lives have been significantly interrupted. We didn’t go out. We didn’t socialise much. We mostly interacted through a screen. Similar to the atrophy of muscles when underused, recent lockdowns and restrictions have impacted our social stamina and social fitness. Understandably, as the world opens up, we’re now having to use social skills that we haven’t had to use in a while.  Our host, Ashley Fell sits down with social researcher, Mark McCrindle to discuss this trend of HOGO (hassle of going out) and relational fitness, or a lack thereof. 
April 26, 2022
The fading Australian dream with Geoff Brailey
A fundamental human need that we all have is a place to call home. While the Great Australian Dream of home ownership is still alive and well among the emerging generations, it seems incredibly unattainable due to a combination of demographic and social trends. In this episode, host Ashley Fell sits down with Geoff Brailey to discuss the fading dream of home ownership.
April 05, 2022
The importance of workplace culture with Sophie Renton
Workplace culture can be complex to define and measure. There are many terms that stem from the word 'culture', anthropologists use the term to describe how people live. As social researchers, we define culture simply: ‘It’s how we do things around here.’ It’s the character and personality, the procedures and values, the purpose and ambition, the structures and traditions, and the pattern of behaviour of the people in an organisation. In a workplace, culture is the environment that, whether intentionally or unintentionally, is created for workers. Simon Sinek said: ‘Culture = values × behaviour. A culture is strong when people work with each other, for each other. A culture is weak when people work against each other for themselves.’ Joining our host, Ashley Fell, to discuss the importance of a workplace culture is Sophie Renton, McCrindle's Managing Director.
March 29, 2022
The power of visuals to tell a story with Ben Duffin
We are living in an age of digital disruption, in what we call ‘The Great Screenage’, where we now spend more time on our devices, than we ever have before. In these technologically integrated times, our attention spans are short. In times of message saturation and information overload, if you have important data to communicate, it can be harder than ever to cut through the noise. We know the importance of good communication: instead of excel spreadsheets, we use infographics. Instead of words, we use icons. Joining us on this episode is Ben Duffin, our Team Leader of Design (and also the brains behind all our visual outputs and the production of this podcast).
March 22, 2022
The future of leadership with Mark McCrindle
When you think of great leaders, who do you envision? Martin Luther King? Mother Theresa? Greta Thunberg? Author John Maxwell gave a helpful definition of leadership when he said, ‘Leadership is influence, nothing more, nothing less.’ Because everyone has a level of influence, it can be argued that everyone is a leader in one context or another. The challenge is in both how we wield our influence and how we develop our leadership capabilities. Just as we are all leaders, so we are all followers. You may lead your family at home for example, but have a boss that you follow at work. You may captain a netball team, but you are subject to the rules of the game. Leaders today need to be responsive to the changing cultures, generations, backgrounds, and expectations that comprise workplaces, teams, communities, and families. In today’s episode, we’re going to look at how leadership has changed over time and what will be important for great leaders in the future. To discuss this great topic, our host, Ashley Fell is delighted to welcome back Mark McCrindle to The Future Report podcast.
March 15, 2022
International Women's Day: How women rise at work with Richenda Vermeulen
This week, people all over the world are celebrating International Women’s Day, a global holiday celebrating the cultural, political, and socioeconomic achievements of women. In celebration, our host, Ashley Fell is sitting down with a woman who many of our McCrindle team respect and look up to, Richenda Vermeulen. Richenda is the founder and CEO of digital agency ntegrity. She is also a mum and an incredible leader.  In this episode, we discuss how women rise at work, the future of women in the workplace, and how workplaces can benefit from helping women reach their potential. 
March 07, 2022
How to maximise your impacts with Shannon Wherrett & Sophie Renton
As the times continue to change, expectations among consumers are shifting. Our research shows that people want to know what positive differences organisations are making. Enter social impact. Social impact is more than describing the activities an organisation does. It is the outcome of that work, and the changes that have occurred because of it. While 'social impact' isn’t a new term, we have noticed an increase in organisations and particularly not-for-profits responding to it. In today’s episode, our host, Ashley Fell sits down with fellow McCrindle colleagues, Shannon Wherrett and Sophie Renton to delve into what social impact is, why it is important and how organisations can utilise it, to engage with their stakeholders.
March 01, 2022
Building the next generation’s influence in the boardroom with Grant Dusting
When you think about executive boards and governance, what do you think?  As our world becomes more complex, organisations are navigating changing social attitudes, demographic shifts, and technological disruptions. Boards play an important role in guiding the future of an organisation, and there's a shift happening with Millennials coming through in senior leadership roles. To discuss this important topic, our host, Ashley Fell sits down with McCrindle’s Director of Strategy, Grant Dusting. 
February 22, 2022
Millennials and their career expectations with Shelley Johnson
For a long time, the term “Millennials” was synonymous with young people. However, today these ‘young people’ are well into their 30s, having children of their own and emerging as leaders as they gain experience in their careers. In this episode, we delve into Millennials (also known as Gen Y) and their career expectations, how they differ from older generations, the challenges they face in the workplace, and advice about creating engaging workplaces. Joining our host, Ashley Fell is HR Expert, Shelley Johnson. Shelly is a sought-after HR consultant, and she is also the co-host of the My Millennial Career podcast. 
February 15, 2022
The top trends of 2022 with Geoff Brailey
There is no doubt that the experience of the last two years has been transformative. Looking to the year ahead, we foresee important demographic, economic, social, technological, environmental, and political shifts to take place. As futurists, we believe that it is essential that leaders are equipped with an understanding of how to spot the trends, and what those trends are. So, what can we expect to see and change in the year ahead? Our host, Ashley Fell sits down with social researcher, Geoff Brailey to share our predictions for the top trends of the year ahead.
February 08, 2022
How to spot the trends with Mark McCrindle
How does anyone predict the future? Well, we have some tips up our sleeve. In this episode, our host, Ashley Fell, sits down with futurist, Mark McCrindle to share the tricks of the trade with you and what 2022 might look like. 
February 01, 2022
Gen Z: The future of school-leavers today with Mark McCrindle
In the first episode of season 2, we're talking all things Generation Z and what the future of work will look like for today's school-leavers. Joining the conversation about this emerging generation is the generational expert, Mark McCrindle.  Gen Z describes those born between 1995 and 2009, so today they are in their mid-late teens and mid-late twenties. 
January 25, 2022
Talking all things Christmas with Sophie Renton
For the final episode of Season 1, we are talking all things Christmas! Our host, Ashley Fell is joined by McCrindle's Managing Director, Sophie Renton to discuss our research on the best and the worst Christmas gift-givers, how younger generations plan on celebrating this Christmas with some unconventional celebrations and consumerism during the festive season. 
December 21, 2021
2021 Year in review and preparing for what's next with Mark McCrindle
As the clock ticked over to 2021, many people looked forward to putting a pretty chaotic year of 2020 behind us. While it is good to have hope and optimism for the future, 2021 probably didn’t pan out as many hoped. With the Delta strain of the Coronavirus sending countries around the world into lockdown, and Australia navigating quite a different experience than that of the year before, 2021 posed its challenges. But while a lot of the year was impacted by COVID-19, other things happened too. From demographic change to political events. From social trends to consumer shifts and technology trends. We are discussing all of this in our episode today as we review the year that was and how we can prepare for what’s next.
December 14, 2021
The power of kindness with Steph Razey
Can you remember a time in your life when someone showed you an act of kindness? How about the last time you showed kindness to someone? It is universally acknowledged that it is cool to be kind, and there are lots of encouraging quotes about it.  From the ancient Greek philosopher, Aesop, who said "No act of kindness is ever wasted" to Mother Teresa who said, "Kind words can be short and easy to speak, but their echoes are truly endless", have you ever thought about why kindness is so important and how you can be more kind? In today's episode, our host, Ashley Fell sits down with McCrindle's Research Lead, Steph Razey to discuss what the research says about how kind we actually are, why kindness is so important, and what acts of kindness we want to see more of in our lives.
December 07, 2021
The renewed search for meaning with Mark McCrindle
A major event like a pandemic can cause a reassessment of life. From the 'Great Resignation' that we discussed in our last episode, to our relationships to our job, where we choose to live, and of course what we consider to be important, many aspects of our lives are being reassessed. In today's episode, our host Ashley Fell sits down with Social Researcher, Mark McCrindle to discuss what people are reevaluating in light of the pandemic, why a major event causes us to reevaluate things in our life, and how a greater sense of meaning can impact wellbeing and mental health and the future generations.
November 30, 2021
Tap & go, Black Friday and the relevance of shopping centres with Sophie Renton
When was the last time you used cash to pay for something? Were you able to save money during the pandemic? And if so, what do you plan on doing with it? Did you perhaps buy a few too many packages online during lockdown? Will you be partaking in this year's Black Friday sales? These are some of the questions Ashley Fell will be discussing in this episode and sharing the latest research, with McCrindle's Managing Director, Sophie Renton. 
November 23, 2021
Is the office dead? with Mark McCrindle
Since the beginning of the pandemic, for many, working from home has become the 'new normal'. And while it can have its challenges, the benefits seem to outweigh them. So, if people love working from home and want to continue working this way into the future, where does that leave the future of the office? In today's episode, our host, Ashley Fell, asks Mark McCrindle if the office is dead, what role it plays in the future of work, and what this means for CBDs. Mark and Ashley also discuss the 'Great Resignation' and what leaders can do about it.
November 16, 2021
The rise of the regions with Geoff Brailey
Ever heard of a 'Sea Change' or 'Tree Change'? It refers to people moving out of the big cities and into coastal or rural areas. While we were seeing this trend prior to the pandemic, COVID-19 has accelerated this in the last two years, as people increasingly work-from-home and reprioritise what is important. In today's episode, our host, Ashley Fell, sits down with McCrindle's Director of Solutions, Geoff Brailey, to discuss what is driving the rise of the regions, where people are moving, what this means for our cities, and whether it is here to stay. 
November 09, 2021
Why research eats strategy for breakfast with Mark McCrindle
Have you ever heard the phrase "culture eats strategy for breakfast"? It's a quote made famous by management guru, Peter Drucker, who was communicating the importance of workplace culture. While he wasn't saying that strategy is unimportant, he was saying that an empowering and engaging workplace culture is a surer root of organisational success. While we believe in the sentiment of this famous phrase, we have our own, slightly nerdier version, which is, "research eats strategy for breakfast". In today's episode, our host, Ashley Fell sits down with McCrindle's founder and principal, Mark McCrindle to talk about our adaptation of that famous phrase, why research is so powerful, how data can help us make decisions, and how to lead with data-driven insights. 
November 02, 2021
Wellbeing in the work-from-home era with Sophie Renton
Over the last few years, wellbeing has risen to the top of the agenda. It's one of the key challenges and opportunities that our society faces, especially when it comes to work. This became even more the case when, almost overnight, the global office-bound workforce relocated to their homes. For the first time in modern history, working-from-home became the norm. In today's episode, host Ashley Fell is joined by McCrindle's Managing Director, Sophie Renton, to talk about the work-from-home trend, how work can be a contributor to our wellbeing and practical tips for prioritising wellbeing even when working-from-home. 
October 26, 2021
Generation Alpha: The new kids on the block with Mark McCrindle
There is a generation that comprises more than 1 in 7 people. They are influencing the purchasing power of their household and are key to the future. Yet, few people have heard of them. Within the next four years, they will outnumber the Baby Boomers and most of them will live to see the 22nd century. We're talking about Generation Alpha, the current generation of children who began being born from 2010. In this episode, Mark McCrindle - the person who gave Generation Alpha their label - joins host Ashley Fell to discuss this emerging generation. 
October 19, 2021
Generations defined with Mark McCrindle
Ok Boomer, Geriatric Millennials, Smashed Avo, Generation Alpha... What do all these phrases have in common? Well, they are all about the generations. In this episode, our host, Ashley Fell, sits down with social researcher, Mark McCrindle, to define the different generations in our society, who they are and why generational analysis is so important. 
October 12, 2021
How we can predict the future with Mark McCrindle
On this first episode of The Future Report, our guest, Mark McCrindle, will be joining our host, Ashley Fell to discuss how we can predict the future. They will be addressing some of your burning questions like what is a futurist? Can we actually predict the future? How can being future focussed make you a better leader? Enjoy!
October 05, 2021