Skip to main content
The Grower & The Economist

The Grower & The Economist

By Peter Konjoian & Michelle Klieger

Peter Konjoian (Grower) & Michelle Klieger (Economist) share expert insights to help small and medium-sized growers adjust to the rapidly changing farm and food landscape as well as increase the productivity and profitability of their operation. We are one part grower and one part business just like your business. Edited by Katelyn Parsons
Available on
Apple Podcasts Logo
Google Podcasts Logo
Overcast Logo
Pocket Casts Logo
RadioPublic Logo
Spotify Logo
Currently playing episode

Keep It Simple Stupid

The Grower & The EconomistSep 29, 2021

00:00
36:53
 Spring Has Sprung - Have You Started Your Plants?

Spring Has Sprung - Have You Started Your Plants?

Rene is back by popular demand, for his fourth episodes of The Grower & The Economist. We are reminded that growers range from hobby gardeners, homesteaders, small businesses, and commercial operations. This week we discuss starting spring plants. Our discussion applies to all growers looking to maximize their growing season.

How do you tackle crop scheduling? Let us know.

Apr 10, 202445:26
Is $6,000 for Data a Good Price?

Is $6,000 for Data a Good Price?

Since last summer, Dr. Peter Konjoian and Michelle Klieger have been talking about metrics to evaluate business decisions. Peter likes ROI. Today, they work through a real-life ROI case study with a subscription tool that Michelle is considering for her research project. This situation can be applied on small and medium sized operations as well. Have a situation? Please let us know! 

Mar 27, 202436:13
What's The Deal with Peat?
Mar 13, 202443:60
Technology and AI: For the Small, Medium Sized Growers 

Technology and AI: For the Small, Medium Sized Growers 

Michelle and Peter sit down with Andrew Brooks from Priva to discuss global trends that are impacting the small and medium sized grower. Larger growers can manage temperatures to the 1/10 degree but you can only get to 1 degree. What does that mean as you compete in the global market space?

Feb 28, 202417:58
It's Global
Feb 21, 202407:59
Seed Catalogs Are Presents in January

Seed Catalogs Are Presents in January

Have you started planning your seed order for the spring? Peter and Michelle are too! We love talking about crop scheduling. This episode starts with some new thoughts about ordering seeds and planning your crop schedule 2024 and also goes back to one of our first episodes on crop scheduling back in 2020.

Feb 14, 202446:10
SNOW DAY!

SNOW DAY!

Here at The Grower & The Economist we are experiencing our first snowstorm in two years. Winter is usually considered the slow season for small to medium vegetable growers but there is still work to be done. Greenhouses allow us to extend our season but they require maintance and planning. Listen to Michelle and Peter discuss the "off season."

Jan 31, 202427:06
Software, Date & Analytics

Software, Date & Analytics

We all know there are so many apps and software out there that could help grow our business but are they right for the small and medium size grower? This week's episode interviews Aaron Allison, co-founder of SBI software, to see what his company's software can tell our growers and how they can incorporate into their business. Will you make the transition from pen and paper to digital? 

Jan 17, 202443:49
Marketing Bonus!
Jan 03, 202401:17
Growing Trust: Strategies for Farm Marketing and Customer Loyalty
Dec 28, 202346:30
Three Major Horticulture Trends & A Call for Education Programs

Three Major Horticulture Trends & A Call for Education Programs

As land grant extension agents have become further and further stretched, private consultants with company affiliations have been on the rise. Andy Peterson was recently interviewed to discuss his role as a consultant that also educates farmers. His career path has put him in contact with many small and medium sized growers that had questions that he answered and/or tried to assist with! 

Dec 13, 202351:09
Welcome To Season 2!

Welcome To Season 2!

The Grower & The Economist is officially kicking off Season 2 of our podcast! As we closed in on 100 episodes, we've realized that the show has grown and evolved since 2020. This episode gives a preview of the amazing material we have schedule for 2024!


Thanks for listening and Happy New Years.

-Peter & Michelle

Nov 29, 202326:31
Avoid the ROI Trap

Avoid the ROI Trap

Dr. Peter Konjoian questions Michelle Klieger on what is ROI (Return on Investment) and why she thinks there are limitations on this model of decision making. Michelle shared her concerns with ROI during prep calls for their #Cultivate2023 workshop. Looking for more tools to enhance your decision making process... this episode has them!

Jul 18, 202327:07
4 Tips for July 4th

4 Tips for July 4th

Dr. Peter Konjoian & Michelle Klieger each share two tips for growers this summer. These tips highlight how differently growers and economists think & how different each part of your business is. We hope you find these four midsummer tips helpful!

Jul 04, 202312:10
Dr. Knuth Talks Horticultural Entrepreneurship & Beneficial Insects

Dr. Knuth Talks Horticultural Entrepreneurship & Beneficial Insects

June 2023 Greenhouse Management Magazine's cover feature Dr. Melinda Knuth joins Economist Michelle Klieger and Grower Dr. Peter Konjoian on this episode to dive into research that Dr. Knuth is doing at NC State's Cognitive Behavioral Laboratory. The three of them met at the Greenhouse Grower's Executive Summitt last December where they were all speakers.
Dr. Knuth shares her path. Like most of our guests it's a winding. Today, Dr. Knuth conducts research and trains PhD students those interests both our resident economist and horticulturist- like, What is the biophilic hypothesis and how does it? and Will consumers pay more for plants that are treated with beneficial insects instead of pesticides? 

Jun 20, 202344:49
A Soil Scientists Take on Soilless Growing

A Soil Scientists Take on Soilless Growing

Michelle Klieger and Dr. Peter Konjoian interview Eileen Mullet, a recent graduate from University of Wisconsin River Falls, on her research involving soils and her time working in a greenhouse. We learn how her experience in a university greenhouse was similar and different to a production operation. This researcher is able to apply her classroom knowledge to her real life experience that is invaluable to our small growers, who listen to this podcast.

Jun 06, 202331:55
Taking the Plunge & Going Digital

Taking the Plunge & Going Digital

After being in business 30 years, Dr. Peter Konjoian has gone digital and launched a website for his company. This discussion between Peter and Michelle Klieger delves into the complexity of being a small business owner who wants to do it all. Is it possible to tackle every task on your own as technology evolves? And at what point should you consider contracting out the work? Listen today for their in-depth discussion and analysis! 

May 23, 202339:30
Things are heating up...

Things are heating up...

Value added processors have a unique job and perspective in the small- and medium- sized supply chain. Listen to this week’s episode with guest speaker Brian Ruhlmann, founder of Craic Hot Sauce's, to learn about their story, communication strategy, and how they source from 18 farmers last year. That is 100% of peppers and tomatoes sourced locally! We discuss opportunities of vertical integration as well as profitable examples of coordination in your value chain. Brian convinced us that it is all about having a good Craic! Support Craic: Projects | Expanding local authentic made hot sauce | Patronicity

May 09, 202349:41
More Than Just a Glaze: Bonus

More Than Just a Glaze: Bonus

Most technology comes with a steep up-front cost, which will be amortized over a few years. Is this investment worth it for your small farm? Dr. Peter Konjoian and Michelle Klieger discuss the economics of trying to decide if new technology is cost effective. 

May 02, 202304:33
 More Than Just a Glaze

More Than Just a Glaze

Your polyethylene cover on your greenhouse has become more important than ever as technology expands to include anti-condensate and improve the growing environment. Learn from Yannis Lempidakis of Sunmaster Greenhouse Films and Dr. Peter Konjoian how your next polyethylene cover purchase can create a better and healthier environment for your plants for 5 years!

Apr 25, 202340:01
Spring has Sprung

Spring has Sprung

Dr. Peter Konjoian and Michelle Klieger discuss how crop scheduling can benefit local New England farms as early and late season crops usually command the highest value but not the largest volume. The discussion also delves into value-added food products as a potential source of diversified income for the small Northeast grower. 

Apr 11, 202328:25
BONUS EPISODE: Back2Basics at #Cultivate2023
Apr 04, 202319:28
Regenerative Agriculture Biotech Company Tackles Crop Loss
Mar 28, 202340:18
Eradicating Invasive Species with Goats of Dover

Eradicating Invasive Species with Goats of Dover

Animal integration is especially fun when we are talking about goats! Learn how John Bennett of Goats of Dover went from a marketing background to goatscaping in this week’s episode. We discuss goat diet preferences, predator and pesticide concerns, timing of a job and life expectancy. There is a lot to understand about the changing environment from poison ivy to deerworm. John hits home by embedding an integrated approach to eradicating invasive species into his business model. Enjoy!

Mar 14, 202337:05
It's 65 Degrees, Should I Start My Seeds?

It's 65 Degrees, Should I Start My Seeds?

Dr. Konjoian and Michelle discuss climate change impact on greenhouses and small to medium sized farms with examples ranging from maple trees to impatiens. They challenge the perspective of crop schedules by asking questions, such as does a grower maintain their current schedule or adjust to the warmer temperatures and get ahead of the market. Another big decision discussed in this week’s episode is experimenting with nighttime temperature in greenhouses as it relates the product quality and price premiums. Listen to learn how this can diversify and de-risk your portfolio.

Feb 28, 202334:16
Respect for the home gardener

Respect for the home gardener

Rene returns as a three-time guest on The Grower and The Economist podcast. His reason for gardening may be different than a small and medium sized grower, but he faces the same challenges and successes! We discuss some of the decisions behind ordering seeds, the importance of logging and taking pictures, fertilizer decisions, and some experiences to look forward to in the upcoming season. One point that hits home for many gardeners is the added benefit of teaching others a responsibility and respect for growing one’s own food.

Feb 14, 202347:34
Fashion Trends & Agriculture

Fashion Trends & Agriculture

Decades ago, cabbage demand was off the charts and Dr. Konjoian listened to his father not to grow cabbage the following season. Dive into the technical terms and more examples of leading indicators in the agriculture business. We have talked about fuel prices and labor, but how can farmers adapt to local consumer behaviors and national fashion trends? Qualitative observations as well as the absence of indicators as we saw in the unprecedented pandemic are key in the gamble of agriculture.

Jan 24, 202335:31
Let’s recap GROW Executive Summit!

Let’s recap GROW Executive Summit!

Guest: Janeen Wright and Brian Sparks, Meister Media publishers

Dr. Peter Konjoian and Michelle discuss takeaways from GROW Executive Summit with Janeen Wright and Brian Sparks, two editors for Meister Media Worldwide. This year, the conference brought an interactive schedule on labor, profitability and the supply chain. Positive feedback was received on the topics, size, and participation of guests and kudos was given to the agriculture industry as a whole for finding new ways to get information from diverse voices to growers. We also hear an inside perspective on how and why the conference was built and what to expect for next year.

Jan 10, 202340:47
Is a Propagating Greenhouse Right for Your Operation?

Is a Propagating Greenhouse Right for Your Operation?

The past two episodes we talked with Guest Expert Keith Bemerer from Prospiant about keeping greenhouse heating costs down. This we discuss specific strategies for starting and maintaining propagation in a greenhouse. We review the main benefits, such as giving ownership over your supply, managing quality of your main cultivators and diversifying income. Dr. Peter Konjoian recommends solutions for four factors of temperature, moisture, lighting and ventilation. Michelle brings the key point on knowing when to choose to take control versus outsource. This discussion echoes the resourceful mindset and ingenuity of a small and medium sized grower.

Jan 03, 202334:59
Baby, It's Cold Outside - Don't Lose the Heat!

Baby, It's Cold Outside - Don't Lose the Heat!

In the second of a three-part series with Keith, we go back to the history of roofing materials to dive into the intricacies that make up an efficient greenhouse operation. There are four technology advancements to watch out for in the greenhouse system with relatable examples. Keith gives insight into low cost solutions from using repurposed materials to environmental controllers, thermostats and propagation with one main goal - don't lose the heat.

Dec 20, 202241:19
How to Manage Greenhouse Heating Costs This Winter

How to Manage Greenhouse Heating Costs This Winter

We continue our conversation with Keith Bemerer of Prospiant, Inc. on energy conservation and cutting costs with a focus on greenhouses. We discuss some of the difficult questions a greenhouse operation has to face, such as locking in fuel prices, raising consumer price or shifting production, and technology interventions for long term solutions. Bemerer reveals trends and guidance through extensive experience with controlled environment agriculture (CEA). We uncover recent trends from horticulture to vegetable market, securing a mix of energy sources, and an example of energy curtains to reduce heat loss in a greenhouse.

Dec 06, 202224:24
Donating Excess Produce. What does it Means for Farm Budgets?

Donating Excess Produce. What does it Means for Farm Budgets?

Donated food is a major part of our food system. Even with low levels of unemployment, many families have not recovered from the pandemic. High prices are pushing families in every American community to see out more food from local services. Some of the need is met by local farmers, some from national food programs, and others from dozens of diverse programs that aim to collect excess produce from farms and bring it to those who need it.

Peter and I talk about the economics of farms donating excess. We cover the tax implications as well as the emotional value we get when we contribute to our communities. We touch on when it makes sense and when it might not make sense for a farm. As well as best practices.

This episode is re-aired. It was produced before Thanksgiving 2020.

Nov 24, 202218:12
Inflation 101 from Professor Klieger

Inflation 101 from Professor Klieger

This week’s podcast episode dives deep into inflation, rising input costs, and the economic relationships we can use to prepare for challenges in the upcoming growing season. One of the major drivers we are seeing in this cycle is that there are fewer goods available across industries. Take a look back with us at the patterns of the Great Depression to Great Recession to the financial crisis and pandemics. We can predict challenges in export commodities with the rising value of the dollar and competition in import commodities. Learn from two small farmers Michelle visited this week who are still using this economic shift to experiment with crops and management practices. “It’s our game to lose” is referenced from a previous podcast guest, Dr. Bridget Behe.

Nov 09, 202226:45
Mega-Grocery Merger Impacts Local Farmers

Mega-Grocery Merger Impacts Local Farmers

Kroger and Albertson's grocery stores are looking to merge in a $26 billion deal. The resulting company will have 5,000 locations. Peter and Michelle discuss the impact on local farmers, local brands, and consumers. This bonus episode acts a quick take. For additional information, check out Michelle's weekly newsletter or Twitter feed. 

Nov 02, 202208:00
Willy Wonka's Landscapes

Willy Wonka's Landscapes

Nathan Fouriner of Home Harvest Central Massachusetts is this episode's guest expert.  With his engineering background and his love of systems, he has built a business that gives homeowners beautiful and functional outdoor space. This includes everything from raised beds, to fruiting trees, to underground water reservoirs. The passion and excitement that he brings to edible landscaping will make listeners, homeowners, and clients feel like kids touring Willy Wonka's Chocolate Factory. 

Oct 19, 202239:57
On-Farm Risk Mitigation Strategies

On-Farm Risk Mitigation Strategies

This week’s episode is a continued discussion on the threats to agriculture, such as recent global droughts and input price inflation, as well as strategies to mitigate unforeseen risks. Michelle and Peter explore the advantages for nimble growers while applying cross-industry examples from a business perspective. They dive into two difficult questions: what does it take for a crop to be profitable in a local structure and for a farm to be sustainable in an unstable economy? Input is welcomed from all listeners to share knowledge on threats and risk-mitigation strategies on the farm.

Oct 05, 202231:48
5 Steps to Leverage Input Purchases in Your Business

5 Steps to Leverage Input Purchases in Your Business

Guest expert, Jon LaPorte is the Farm Business Management Educator at Michigan State University. Michelle and Jon met as panelists on Greenhouse Grower's Grow Executive Series Webinar discussing how growers can manage today's high input costs and remain profitable. Jon has created a five-step plan to help all types and sizes of growers make better input purchasing decisions. Advantageous pricing is normally a benefit for the largest growers, but walking through Jon's process, we learn that Peter is already executing most of this process. 

Sep 21, 202255:08
Redefining Food Security

Redefining Food Security

Food security is normally described in terms of affordability and accessibility. Dr. Marcus Coleman explains why acceptability and accommodations are important as well. Understanding what the community actually wants and helping support a system that meets those needs. 

Sep 14, 202203:40
The Power of Collaborative Farmer-to-Farmer Peer Networks

The Power of Collaborative Farmer-to-Farmer Peer Networks

This week we take a look into what it means to develop a comprehensive curriculum for new farmers on a small and medium scale with guest expert, Dr. Marcus Coleman. He is currently serving as a Visiting Assistant Professor at Tulane University and previously served as Program Director for Grow Louisiana Beginning Farmer Training Program at LSU AgCenter. Dr. Coleman explains the importance of diversification and some of the common barriers that small- and medium-sized growers face in the beginning, specifically in New Orleans and Louisiana as a whole. However, he is bringing an innovative shift to farmer training by incorporating marketing and leadership development. We learn a lot in this conversation about tools to help farmers take the lead, examples of farmers scaling up and one positive outcome of the pandemic. 

Sep 07, 202245:33
Flowers without Smell?

Flowers without Smell?

Can you imagine that roses and other ornamental flowers without any fragrance? Dr. Konjoian tells us how it nearly happened. Plant breeding is power but single tracked improves sometimes have unintended consequences. 

Aug 31, 202202:28
What is the food system of the future?

What is the food system of the future?

So far this year, Michelle and Dr. Peter Konjoian have talked to experts at every spot on our food supply chains. From Alice Hill, who runs a non-profit grocery store, to Dr. Cari Peters, who works to help producers at all levels understand the importance of fertilizer, the GATE has taken a full tour of how food gets from the farm to the table.

With all this input from experts, one big question has come to the surface: what's the role of profit when it comes to groceries and food? Our current system is completely built around the idea that farmers and other producers are in the business of producing food for profit. But what if our system being based on profit means it is harder for people to eat fresh healthy foods? Can we improve freshness and availability in our food system without it pricing consumers out? Michelle and Peter try to figure it out in this episode where we review everything we've learned so far about the food system this year.

Aug 24, 202237:16
Topless Greenhouses: Innovation Required to Feed America
Aug 10, 202232:44
Finding a Way to Stand Out

Finding a Way to Stand Out

This week’s guest expert is Dr. Christopher Currey, Associate Professor in the Department of Horticulture at Iowa State University. Dr. Currey’s desire to get his hands dirty and see the results of his work took him out of the lab and into the field. His non-traditional jobs bring a unique perspective to the horticulture industry, to his students, and to our listeners. From choosing quality over quantity at a botanical conservancy, to growing tropical orchids in the harsh Minnesota winters, to finally specializing in commercial herb production, his findings and lessons apply to traditional and specialty producers alike. As Dr. Konjoian likes to say, a plant is a plant is a plant. Sometimes we need a different angle to understand the hard lessons and Dr. Currey provides it. 

Jul 27, 202244:27
Everything Fertilizer: Inflation, Disruptions, & Sustainability

Everything Fertilizer: Inflation, Disruptions, & Sustainability

Dr. Cari Peters, Master Crafter of Jack's Formulas at J.R. Peters, joins The Grower & The Economist to share her journey, her focus on quality assurance, and where fertilizer innovation is heading. Listeners will appreciate her dedication to managing supply chain distributions while still ensuring high quality products to customers. Her advice on rising input costs and how to manage them without sacrificing profitability. And the new products to expect based on current fertilizer sustainability research. 

Jul 13, 202240:21
The Top Metric to Evaluate Your Lighting

The Top Metric to Evaluate Your Lighting

Guest expert Alex Bodell joins us today to talk about lighting designs, his journey to improve greenhouse plant lighting, and the lessons learned. Peter and Alex researched how specialized LED lights could elicit better plant responses. They were surprised to find that in most cases, the amount of light that plants get is more important than the type of light. From these lessons learned, Alex helps growers understand the total amount of light their plants need and build units that are affordable and effective. His current research aims to improve plant lighting through technology that is accessible for small growers. These are simple for growers to adopt, but take hours of agronomic, lighting, and engineering expertise to create. Here's your chance to peak behind the curtain. 

Here's the link to Cornell's Hydroponic Lettuce Handbook


Jun 29, 202233:20
Diverse, Integrated Family Farms are Positioned for Success

Diverse, Integrated Family Farms are Positioned for Success

Guest expert, Jeff Hake joins The Grower and The Economist to share his experience working in a multi-generational, multi-business, family farming and food production business. Funks Grove Heritage Fruits & Grains is a specialty fruits and grains farm on historic Route 66 in central Illinois, using organic practices. Funks Grove Pure Maple Syrup sells their own maple syrup along with pancake mixes from the farm, all made in their commercial kitchen. These family businesses are vertically and horizontal integrated and highlight how diversification and product exploration can continue to help the businesses evolve and grow. Jeff reports that even with increasing prices and input shortages the Funk family enterprises are well positioned to manage the current challenges, invest in the community, and support local food access. 

Don't miss the blog post referenced in the podcast. One thousand small chains 

Jun 15, 202237:18
Shortages: Worse than Inflation

Shortages: Worse than Inflation

This is the second part of a two-part series on the end of Just-in-Time production. Businesses are used to operating lean, with little inventory. They could purchase the inputs they needed on short notice. After months of higher prices and supply chain disruptions businesses are not only facing higher prices but also lack of availability of critical inputs. In Part 1, we explain what's going on and why. In Part 2, we offer small and medium-sized growers solutions and opportunities that help their businesses thrive.

Jun 01, 202226:30
Just in Time is Out of Time

Just in Time is Out of Time

"The pandemic might be winding down, but the disruptions are here to stay."

To be successful in business many companies are lean. They don't hold excess inventory or supplies. This has worked for decades. For example, if the plastic on the greenhouse rips the grower goes to the hardware store and replaces it easily. Today, almost every industry is facing supply chains disruptions. And a replacement that used to be easy to secure is not quite challenging. Inventory is out-of-stock and shipments are delayed. It could take days, weeks, or even months to get the inputs needed to run the business. That means, the grower needs to have the plastic on-hand or face much steeper consequences. 

We finish with some places where small businesses can use this change to their advantage.



May 18, 202230:08
Chevy vs. Ferrari of Greenhouses

Chevy vs. Ferrari of Greenhouses

This week, guest expert Keith Bemerer an Inside Sales Representative from Prospiant, Inc. joins The Grower and The Economist to talk about greenhouses and more specifically why all greenhouses are not the same. Bemerer not only provides a brief history of greenhouse designs, but he explains which greenhouses are ideal for which farmers. When should growers purchases the Chevy and when to go all on the Ferrari of greenhouses? No conversation is complete without talking about the high price of energy and ways that growers can manage those costs without losing efficiency. 

May 04, 202242:32
Eat Your Ramps

Eat Your Ramps

The pandemic laid bare the two parallel food and agricultural supply chains that operate below the radar in the United States. Dr. Jeffery Dorfman’s research highlighted that most of the produce Americans eat goes through a restaurant or institutional supply chain, not through grocery stores. Adding further insights into why lockdown was so difficult for the produce industry. His research explored state programs to purchase farm products and distribute them through paid and food aid channels. Even with all the challenges that small and medium-sized growers face, it was refreshing to hear Dr. Dorfman say that he would consider being a vegetable farmer that sells to independent restaurants. It left us with hope for local production and local value chains.

Apr 20, 202233:40