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The Hotel Marketing Show

The Hotel Marketing Show

By Hotelchamp
The podcast about all things hotel marketing. Get insights from industry-leading experts, tips to improve your hotel's website and hear about real examples from real hotels. Become a part of The Hotel Marketing Show community and get inspired and equipped with the knowledge you need to achieve your hotel marketing goals.
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09. The Past, Present and Future of Guest Communication and Guest Experience with Olga Heuser from DialogShift
Before, during and after their stay—how can hotels provide the best experience for their guests by harnessing the power of guest communication. In this episode of The Hotel Marketing Show, we talk with Olga Heuser, Co-founder and CEO of DialogShift about where guest communication has come from, where it's going and the common mistakes hotels make. Plus, we find out once and for all whether hotels still need a fax machine. Get in touch with us via email: welcome@hotelchamp.com Or follow Hotelchamp on your favourite social media channels: https://www.linkedin.com/company/hotelchamp https://www.facebook.com/hotelchamp https://twitter.com/Hotelchamp_com https://www.instagram.com/hotelchamp/
36:34
May 20, 2022
08. Creating Memorable Marketing Campaigns That Drive Demand For Your City and Hotel with André Jacques from The Langham, Melbourne
Coming out of the pandemic and numerous lockdowns, how can hotel marketers generate demand for not only their hotel but also their city and even country? In this episode of The Hotel Marketing Show, we talked with André Jacques, Director of Sales and Marketing at The Langham, Melbourne about their post-pandemic marketing strategy and how they partner with local tourism boards, restaurants and their sister hotels to enrich their campaigns. We also discuss how marketers can think outside of the box to create memorable experiences that appeal to their target guests and also understanding what it is those travellers are looking for out of their time with you. Get in touch with us via email: welcome@hotelchamp.com Or follow Hotelchamp on your favourite social media channels: https://www.linkedin.com/company/hotelchamp https://www.facebook.com/hotelchamp https://twitter.com/Hotelchamp_com https://www.instagram.com/hotelchamp/
20:17
May 05, 2022
07. The Meaning of True Independence, Choosing the Right Partners and the Future of Hotel Marketing with Philipp Ingenillem from Online Birds
What does "true independence" mean for hoteliers and is this something that can actually be achieved? In this episode of The Hotel Marketing Show, we talk with Philipp Ingenillem, Co-founder and CSO of Online Birds about how hotels can set themselves up for independence, how to choose the right partners to achieve your goals and also the important role that digital marketing plays in setting this up. Visit the Online Birds Hotel Digital Score site: https://www.hoteldigitalscore.com/ Get in touch with us via email: welcome@hotelchamp.com Or follow Hotelchamp on your favourite social media channels: https://www.linkedin.com/company/hotelchamp https://www.facebook.com/hotelchamp https://twitter.com/Hotelchamp_com https://www.instagram.com/hotelchamp/
38:19
April 21, 2022
06. An Inside Look At Hotel eCommerce and The Future for eCommerce Managers with Christoph Peppers from H-Hotels
What does eCommerce mean for the hotel industry, where is it going and why don't all hotels have an eCommerce department? In this episode of The Hotel Marketing Show, we talk with Christoph Peppers, Director eCommerce at H-Hotels about how eCommerce fits into the hotel landscape and get an inside look into some of the highs, lows and challenges of hotel eCommerce roles. Plus, find out what eCommerce teams should be focussing on to set themselves up for success. Get in touch with us via email: welcome@hotelchamp.com Or follow Hotelchamp on your favourite social media channels: https://www.linkedin.com/company/hotelchamp https://www.facebook.com/hotelchamp https://twitter.com/Hotelchamp_com https://www.instagram.com/hotelchamp/
38:26
April 08, 2022
05. The Next Generation of Travellers and Hoteliers with Philip Ibrahim from The Student Hotel Berlin
What does the future of corporate responsibility look like for the hotel industry? The next generation of travellers and hoteliers are more connected than ever and they also expect brands to take a stand on important issues. In this episode of The Hotel Marketing Show, we talk with Philip Ibrahim, General Manager of The Student Hotel Berlin about some of the big topics that Next-Gen expect hotels to take an authentic stance on and take action on, including sustainability and DEI. Get in touch with us via email: welcome@hotelchamp.com Or follow Hotelchamp on your favourite social media channels: https://www.linkedin.com/company/hotelchamp https://www.facebook.com/hotelchamp https://twitter.com/Hotelchamp_com https://www.instagram.com/hotelchamp/
43:58
March 24, 2022
04. The Future of Guest Experience & Making a Brand Memorable with Dan Salmanovich from The Arcade Hotel
What do minibars, sex toys and dogs have in common? 👀 Travellers' expectations of a hotel experience have changed and hotels need to adjust to meet the wants and needs for the new future of guest experience. In this episode of The Hotel Marketing Show, we talk with Dan Salmanovich, Founder and Director of The Arcade Hotel about how to make a brand memorable and what guests will expect from hotels during their stays in the future. And here's a little sneak peek, it might have something to do with things guests can't help but steal from their rooms 👀 Visit The Arcade Hotel website: https://www.arcadehotel.nl/ Get in touch with us via email: welcome@hotelchamp.com Or follow Hotelchamp on your favourite social media channels: https://www.linkedin.com/company/hotelchamp https://www.facebook.com/hotelchamp https://twitter.com/Hotelchamp_com https://www.instagram.com/hotelchamp/
36:46
March 10, 2022
03. The Messy Middle, Metasearch and Customer Journeys with Baris Borucu, Hotel Distribution Specialist
Customer journeys and understanding the messy middle are key to having a strong metasearch strategy. In this episode of The Hotel Marketing Show, we talk with hotel distribution expert, Baris Borucu, about how hotel revenue and marketing teams need to work together and be aligned for success, what exactly the messy middle means and the mistakes hotels often make when it comes to metasearch. Find out about the pitfalls and must-dos for your hotel's metasearch strategy, plus how the OTAs run their metasearch strategies. Connect with Baris on LinkedIn: https://www.linkedin.com/in/barisborucu/  Get in touch with us via email: welcome@hotelchamp.com Or follow us on your favourite social media channels: https://www.linkedin.com/company/hotelchamp https://www.facebook.com/hotelchamp https://twitter.com/Hotelchamp_com https://www.instagram.com/hotelchamp/
18:49
February 22, 2022
02. Creating Special and Seasonal Offers That Really Convert with Cansin Tuna, Hotel Conversion Specialist
Special offers are the perfect way to stand out and create a special experience for guests but why don't some campaigns achieve their goals and why are some a standout success? In this episode, we talk with hotel conversion specialist, Cansin Tuna, about creating seasonal offers and campaigns that really convert. Learn the pitfalls and must-dos for your hotel's strategy, including how to create and promote these offers, plus how to know when it's time to change your offers. Get in touch with us via email: welcome@hotelchamp.com Or follow us on your favourite social media channels: https://www.linkedin.com/company/hotelchamp https://www.facebook.com/hotelchamp https://twitter.com/Hotelchamp_com https://www.instagram.com/hotelchamp/
30:52
February 15, 2022
01. Hotel Marketing Trends That Hoteliers Need To Know About For 2022
Planning for 2022 is well underway, and your marketing strategy should be a big part of this planning. Getting your hotel in front of the right audience can help you to achieve your 2022 goals. With the emergence of new technologies and platforms, it’s crucial to keep up with these changes and be where your guests are. In this episode of The Hotel Marketing Podcast, Victoria and Nadine discuss the 7 hotel marketing trends that hoteliers need to know about in 2022. Read more about all of the trends in our blog: https://www.revfine.com/7-hotel-marketing-trends-you-need-to-know-for-2022/ Read more about website design trends for 2022: https://www.revfine.com/hotel-website-design-trends/ Get in touch with us via email: welcome@hotelchamp.com Or follow us on your favourite social media channels: https://www.linkedin.com/company/hotelchamp https://www.facebook.com/hotelchamp https://twitter.com/Hotelchamp_com https://www.instagram.com/hotelchamp/
35:40
February 08, 2022