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The Impact Indicator

The Impact Indicator

By Marielle Delphine Briant

Insights and lessons learned from entrepreneurs building digital products with a focus on the double bottom line.

Listen weekly to understand how digital products are launched, how design helps you find your competitive edge, and how building a mission-driven company helps you outperform the market.
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Blazing a trail as a double outlier with Dana Levin-Robinson (Upfront)

The Impact IndicatorMar 02, 2023

00:00
36:56
The human side of technology with Chip Kennedy of Guaranteed Health
Jun 20, 202333:09
Removing the complexity of care management with Mim Senft and Karina Muller (MotivityCare)

Removing the complexity of care management with Mim Senft and Karina Muller (MotivityCare)

Mim Senft and Karina Muller, Co-Founders of Motivity Care, join me to discuss the benefits of a tech-enabled solution with a human component, their competitive advantage working in the employee health and wellness benefits space, and what it means to support gender equity and diversity & inclusion in the workplace.

In this episode, Mim and Karina and I dig into just how many hours employees spend on caregiving and the real, financial cost to employers. We also cover how Motivity Care is selling to employers and senior living communities, some of the unique features of the platform, and the biggest perks of joining an accelerator/incubator community.


Highlights:

  • Mim and Karina introduce themselves and their unique background across marketing, finance and HR benefits underwriting (1:13)
  • Why is it important to provide a tech and human component (4:56)
  • Motivity Care's key differentiator lies in integrating their benefits product within an existing rewards program (6:25)
  • How to execute a successful employer partnership (8:33)
  • Incentivising and engaging users (13:00)
  • Global trends in the senior living community/real estate market and how Motivty Care is positioning itself (16:24)
  • The importance of self-care for women in the workplace (22:07)
  • The role of product design (25:51)
  • The Boost fellowship, in partnership with Company Ventures and the New York City Economic Development Department (31:38)

Links:


Mar 20, 202341:14
Blazing a trail as a double outlier with Dana Levin-Robinson (Upfront)

Blazing a trail as a double outlier with Dana Levin-Robinson (Upfront)

Dana Levin-Robinson, CEO of Upfront, joins me to discuss how she went from cleaning half of the country's childcare data using an excel spreadsheet to licensing her system, a SaaS platform to the state of Maryland and NYC.

In this episode, Dana and I dig into how she built (and eventually monetized!) a system that cleans childcare data sets at scale. We also cover the unique challenges of being a VC-backed childcare startup selling to the government, and Dana's thoughts on the Techstars Equitech Accelerator.

Highlights:

  • Dana introduces herself and explains how Upfront became the first data company in the childcare space (0:40)
  • Dana lays the foundation for the company and what set the stage for her wanting to hold this industry to a higher standard (3:02)
  • Moving from a service business to a SaaS platform, and pivoting from consumer to government (7:13)
  • Figuring out where the money is (14:21)
  • B2G: Long sales cycles, RFP's and being in the relationship business (19:42)
  • The challenges of being a double outlier (22:54)
  • Setting expectations when going into an accelerator; thinking about your application as a political campaign (26:20)
  • Dana shares some wonderful organizations and communities that are increasing representation in the care category (32:25)

Links:

LinkedIn: https://www.linkedin.com/in/danalevinrobinson/

Upfront: https://allupfront.com

Techstars Equitech Accelerator: https://www.techstars.com/accelerators/equitech

FamTech Collaborative: https://www.famtechcollaborative.org/

VC-Backed Moms: https://www.vcbackedmoms.com/

Parenthood Ventures: https://www.parenthoodventures.com/

Anjal Z Techstars Founder Catalyst Program (Early Education and Childhood program): https://eca.gov.ae/anjal-z-homepage/


Mar 02, 202336:56
Taking the burden off of our caregivers with Alyse Nicole Dunn (CareCopilot)

Taking the burden off of our caregivers with Alyse Nicole Dunn (CareCopilot)

Alyse Nicole Dunn, CEO of CareCoPilot, joins me to discuss her caregiving journey as well as her company CareCoPilot, and app that rewards you for taking care of your aging parents. 

In this episode, Alyse and I dig into how the company got started and some of her key learnings in working with and for caregivers. We also cover Alyse's fundraising journey, her monetization strategies, and how the team is experimenting with cash rewards from a product & design standpoint. 

Highlights: 

  • Alyse introduces herself and her journey as a primary caregiver (1:17)  
  • Alyse explains the key differences between CareCopilot and other products on the market (6:09)  
  • Monetization strategies and how CareCopilot is providing value (10:19) 
  • Potential B2B plays CareCopilot is considering (12:13)  
  • What do investors care about? Key learnings from fundraising (16:27)  
  • Using data to inform future product decisions (24:41) 
  • Alyse reveals some key insights from working with and selling to caregivers (28:21) 


Links: 

LinkedIn: https://www.linkedin.com/in/alysenicoledunn/

Twitter: https://twitter.com/alysenicoledunn

TikTok: https://www.tiktok.com/@alysenicoledunn

CareCopilot: https://carecopilot.co/ 


Feb 16, 202334:51
Bridging the worlds of healthcare and home services with Romanos Fessas (Jukebox Health)
Feb 01, 202332:05
Valuing the labor of our invisible workforce with Siran Cao (Mirza)

Valuing the labor of our invisible workforce with Siran Cao (Mirza)

Dec 17, 202231:37