Looking to build up your Bar or Restaurant when it comes to marketing, optimizing or managing your business? Check out The Industry Buzz (powered by Buzztime) where we sit down with those across the industry to help owners and managers improve their business.
Host Adam Marsden talks about the must-have apps that bar and restaurant owners need to run a more efficient business operation.
1.) Hootsuite – Social Media Management App (1:46).
2.) BevSpot – Inventory Management App (5:17).
3.) ReviewTrackers – Aggregate Business Reviews (7:29).
Host Adam Marsden welcomes Nick Fosberg, President of Bar & Restaurant Success, to discuss customer acquisition for bar and restaurant owners.
Where to start with a marketing plan (4:40). Best offers to acquire customers (9:25). Best advertising channels to use (11:15). Understanding the Marketing Funnel (16:00). Facebook advertising (17:08). Text message advertising (22:25). Google advertising (24:37). Organic social media and online reviews (28:15). Direct mail marketing (33:45). Size of budget needed to be successful with a marketing campaign (36:38). Tracking success (40:10). Best success stories of clients (42:30). More about Nick (46:39).
Find Nick Fosberg at: https://barrestaurantsuccess.com/
Now more than ever brand plays a gigantic role in the success or failure of a business. So how does one improve on their current brand or go through a complete rebrand? Well, Jeremy Wells (Longitude Branding) has you covered as he digs in the basics of branding and how to set your brand apart from the others on the first episode of The Industry Buzz.
Originally Aired 2/6/2020