Blogging Has So Many Benefits
I am so excited for my second guest of The ISV Society Podcast, Anya Ciecierski, ERP/CRM Software Blog Co-Founder, amazing marketer, and blogging guru. She has been in the Channel just as long as I have. She has 3 very successful group blogging sites with over 150 members, which includes both VARs and ISVs. Here are the links to check them out: Microsoft Dynamics ERP Software Comparisons, Pricing & Implementation Tips (erpsoftwareblog.com) Microsoft Dynamics 365 | Partners | Pricing & Cost | Dynamics CRM (crmsoftwareblog.com) Top ERP Cloud Software Consultants | NetSuite | Dynamics 365 | Acumatica | Intacct | SAP (erpsoftwareblog.com) Want to learn more: Group Blogs for MS Dynamics VAR ISV Partners - ERP & CRM Software Blogs (groupbloggers.com) Have any questions: firstname.lastname@example.org
October 6, 2021
Is video a part of your marketing strategy?
I am so excited to have my first guest on The ISV Society Podcast. Welcome, Lindy Belley! She is the Senior Marketing Manager at HSO, a Microsoft Partner. She's been in the Dynamics Channel for nearly 13 years and has worked for both an ISV and a Partner. She is the 2019 recipient of the Channel Marketing Alliance Brooke Webb Smith award. Lindy enjoys people, strategy, and pulling both into marketing technology. Thank you Lindy for sharing your insights, expertise, and tips on getting started with video.
September 22, 2021
3 Reasons ISVs Should Put Pricing On Their Website
Should you include pricing on your website? For some reason pricing has always had the stigma that it needed to be a secret, that ISVs can’t publicize because: It will chase customers away My competitors will see it I don’t want to stop them from reaching out to me Here are 3 reasons why ISVs need pricing on their website #1 – Remember, it’s all about the customer They are taking the time to do the research and visit your website. So, if you don’t give the information they need, they will leave your site and you just lost an opportunity. That’s the last thing you want to do. If you do provide pricing then they’ll know upfront what your solution cost. If it’s in their budget they will reach out and if it’s not they won’t. But just think about how much time you could save not having a discovery call or doing a demo for someone who doesn’t have the budget for it in the first place. #2 – Know, like, and trust Building a relationship with a customer happens on your website before they even reach out to you for more information. This is where they learn not only about your product or services, but your company, and your culture as well. If you’re not providing the information they need, answering all of their questions, and including pricing, then they may feel like you’re hiding something or that you truly are too expensive. #3 – Your only competitor is you Do you not put pricing on your website because your competitors will see it? I say, who cares. If they really want to, they will find it. How many times have you used your Gmail or another email account to get more information on a competitor? I know I have a few times. Your website is all about your customer, not your competitor. So, give them what they want, answer all of their questions, and show how you are going to solve a problem for them. It’s better to give more upfront, give them all the information they need, and if they reach out then you know they’re highly qualified. And there’s nothing better than getting a highly qualified lead from your website. Check out my other blogs: Afforable ways to get leads Are you GDPR compliant? Marketing trends for 2021
September 8, 2021
5 Affordable Ways to Generate Leads
This episode is also available as a blog post: http://theisvsociety.com/2021/03/14/5waystogenerateleads/ There are 5 affordable ways you can still be successful and generate quality leads without leaving your bank account empty. #1 - Consistent Content We all know content is king (or queen for me) and creating content consistently is key. But don’t just create content to create content. While writing content is free it still requires time and research. The average blog post takes three hours and 55 minutes to write. This doesn't take into consideration image creation, formatting, SEO optimization, promotion, or other aspects of publishing content. That's the data according to the Orbit survey. https://www.orbitmedia.com/blog/blogging-statistics/ Do the research on what your target market needs are, what they're searching on, and what pain points you can help them with. Take the time to write great content that will come up in searches. #2 - Email Email marketing is an effective lead generation strategy–hence why it has an ROI of $38. It is just one of many steps in the lead generation process. This is when you start to build a relationship with your audience and when they get to know, like and trust you. This is where you showcase your style and brand. Are you fun or quirky, business professional, or elegant? Whatever your style is make sure it shows in all of your content. Let them see who you really are. Email is a great way to stay engaged with your audience and be top of mind. It is important to have a good email strategy. You don't want to email too much or too little. Give your audience options. Do they want to receive your newsletter, event invites, or blog update? This can all be done in your email preferences tab. Existing customers need options too. Do they want to know about the latest features or customer-focused events? Give them the content they want so you don't end up in their spam folder. #3 - Lead Magnets After you have created all this great content what are you going to do to get them to take the next step? This is where your Call To Action (CTA) plays a huge role in all of your content marketing initiatives. Not only do you need great content but you need a reason why they should read it. What are they going to get from it? To build trust you have to give more than you take. #4 - Ads These can be a somewhat inexpensive way to get your lead magnet into the hands of the right people. You can use LinkedIn and Google Ads or whatever social media platform that you use for your business. Ads are only as good as the content you put in them. You should do some research first on what platform your audience uses the most, again what are they searching for, and then create a fun and engaging image to get them to want to click on it. #5 - Collaboration This is the one thing that doesn’t seem to stand out or come up in search engines. After all that has transpired over the last year, marketers had to come up with new, out-of-the-box ways to help keep the lead funnel going. This was one of my tasks and so I took it into my own hands and started collaborating with fellow ISVs and working on joint initiatives such as webinars, blogs, and virtual events. It has turned out to be a huge success which is why I started The ISV Society. I wanted to provide an affordable way to help ISVs be successful. This yearly membership is a way for me to help you create great content with joint webinars and blogs, emails, and monthly mastermind sessions. Click here to learn more! https://theisvsociety.com
August 25, 2021
Hello, hello, and welcome to the ISV Society Podcast. I am your host Amiee Keenan and I am so excited to be here and chat with you. So first off you may be asking, What is The ISV Society? Well, It's a membership just for ISVs. Where we collaborate, educate, and generate leads in an affordable way. From Webinars to blogs as well as monthly mastermind meetings. These are just some of the ways we're working together. This Podcast is just another way to bring the content to you. There will be marketing tips and tricks, ISV guests, as well as fellow marketing professionals. Just think of it as your one-stop-shop all things channel marketing. It's all about the power of collaboration. So let's get started! Amiee Keenan, The ISV Society https://theisvsociety.com 401-451-7223
August 13, 2021