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Location Weekly

Location Weekly

By THE LBMA - Location Based Marketing Association

Weekly podcast on the latest news in the world of location-based marketing by THE LBMA.
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Location Weekly - Episode 572

Location WeeklyJun 08, 2022

00:00
18:59
Location Weekly - Episode 662

Location Weekly - Episode 662

This week's episode features Google adding location tracking controls to Chrome OS, Pearl Jam's debut new album with AR app, Five Below cutting back on self-checkout to reduce losses & FloorLocator changing the indoor navigation game. Make sure to tune in now!

Mar 27, 202427:06
Location Weekly - Episode 661

Location Weekly - Episode 661

This week's #LocationWeekly episode features BeaconsmindAG using laser projection for art, Reese's using AR to promote their new product, Hugo Boss tapping into Roblox for a virtual store & NextNav acquiring New Spectrum. Make sure to listen in!

Mar 21, 202421:33
Location Weekly - Episode 660

Location Weekly - Episode 660

This week's #LocationWeekly episode features stories from Instagram developing a SnapChat-like “friend map” feature, the Sway App letting you share your location with friends, Gabb Maps partners with HERE Technologies launching kid-safe maps & GSTV partnering with Influencer on network content. Tune in now!

Mar 07, 202421:09
Location Weekly - Episode 659

Location Weekly - Episode 659

This week's #LocationWeekly podcast features VEON launching “Geolocation Gateway”, Walmart acquiring Vizio, Debenhams launching an AI-driven personalized beauty service + L’Occitane launching a virtual store for Ramadan!

Feb 28, 202421:13
Location Weekly - Episode 658

Location Weekly - Episode 658

In this week's episode, Asif and Carsten talk about Avocados From Mexico launching AI & Imager Recognition recipes with Super Bowl, The DPAA launching MOOHA to represent media on moving vehicles, Appdome launching Geo Compliance suite to combat location spoofing & they talk on the partnership between MediaMarkt and Uber on deliveries.

Feb 28, 202423:05
Location Weekly - Episode 657

Location Weekly - Episode 657

This week's #LocationWeekly episode features, Starship Technologies raising $90M for robot deliveries, Darabase Canada launching to help real estate companies with Digital Property Rights, RevealMobile partnering with LoopMe on OOH measurement, and DoMedia and Placer.AI team-up on PeopleToMySpot.com for SMBs. Make sure to listen in!

Feb 14, 202425:51
Location Weekly - Episode 656

Location Weekly - Episode 656

This Week's #LocationWeekly episode features Google starting to test generative AI in maps, Sorted Holdings joining Location Sciences in reverse takeover, Netsertive releasing MLX 2.0 dashboard with new features + RoboMart partnering with PIX Moving on unmanned retail stores. Make sure to tune in!

Feb 07, 202431:56
Location Weekly - Episode 655

Location Weekly - Episode 655

Today's #LocationWeekly Episode features FTC banning InMarket from selling data, Here Technologies and Uber partnering on more precise pickups, ExtraMile pilots AI-Powered “digital human” signage + Sam’s Club to roll out AI-based receipt verification at stores.

Jan 30, 202425:22
Location Weekly - Episode 654

Location Weekly - Episode 654

This week on #locationweekly we talk about Microspoft & TomTom working on generative AI for cars, Stor.AI & Mercatus merging, Mattress Firm working with LiveRamp on linking ad impressions to store visits & LiveRamp acquiring Habu. Tune in now!

Jan 24, 202424:09
Location Weekly - Episode 653

Location Weekly - Episode 653

Check out this week's new #LocationWeekly Podcast, episode 653! Available now on all platforms! #NRF2024 #VerizonBusiness #PlacerAI #Opertus #Ariadne

Jan 18, 202410:22
Location Weekly - Episode 652

Location Weekly - Episode 652

This week's podcast features stories from Samsung, Hyundai and Burger King. We also have a guest interview with a company called TT Rideshare! Make sure to tune in!

#fintechislands

Jan 11, 202427:54
Location Weekly - Episode 651

Location Weekly - Episode 651

Our annual prediction show, with our expectations for 2024 and the companies we think you need to watch is out now! Make sure you check it out

Jan 03, 202420:44
Location Weekly - Episode 650

Location Weekly - Episode 650

This weeks #LocationWeekly episode features TextOMap building interactive maps from location-based texts, Location-based social network Jagat passes 10M users, Sony's sensing platform tracks viewer time on in-store screens, Unacast & Gravy Analytics merge. Tune in now!
#thelbma #location #data #AI #lbma #locationweekly #marketing #partnership

Dec 20, 202324:22
Location Weekly - Episode 649

Location Weekly - Episode 649

Episode 649 of #LocationWeekly is now available! We talk about Yahoo’s new DSP blends AI and 1st party data, Qualcomm and Isro team-up on improved location services in India, Bumble debuut AI-powered conversation starters & Global Street Art & Google team-up on augmented art. Make sure to tune in

Dec 13, 202328:41
Location Weekly - Episode 647

Location Weekly - Episode 647

Episode 647 of #LocationWeekly is out now! We talk about Coach launching AR try-on windows for the holidays, Taiwan's Oriongo & Fashion Intelligence teaming up on indoor mapping, AJo Malone creating 3D illusion gingerbread house in London + M/FM radio back as commuter traffic resumes. #retialtech #lbma #partnership #locationdata #marketing #AI #TheLBMA

Nov 29, 202323:21
Location Weekly - Episode 646

Location Weekly - Episode 646

This week's #LocationWeekly episode features Hero One & AdTheorent partnering on machine learning ad targeting, United Airlines upgrading app with a raft of new features, Macys going AR with Disney princess shop at Herald Square + Body Shop launching pop-up shop advent calendar! Make sure to listen in!

https://www.youtube.com/watch?v=9mO0zM0hB74

Nov 22, 202322:38
Location Weekly - Episode 645

Location Weekly - Episode 645

This week's episode features Ulta rolling out SOS free sampling machines, Google rolling out new tools to help SMBs with search, Public App’s Location Scan takes cricket fans on tours across Indian stadiums and Rhea Vendors Group and Neolix team-up in China on self-driving robo coffee delivery. Make sure to listen in!

#thelbma #location #data #AI #dataanalytics #retailtech #accesibility #locationdata #TheLBMA

Nov 15, 202319:37
Location Weekly - Episode 644

Location Weekly - Episode 644

This week we provide a re-cap of our recent #RetailLoco conference in Atlanta held in partnership with Simon Malls and Nobu Hotels. #retailtech #indoornavigation #locationanalytics @TheLBMA

Nov 09, 202324:05
Location Weekly - Episode 643

Location Weekly - Episode 643

This week's new #LocationWeekly episode features Anthropologie + Pinterest team-up on pop-up on Brooklyn, Londons smallest art gallery in an old phone booth, InMobi launches Identity Resolution tool + Claire's brings it’s products to both the meta verse & physical worlds. Listen now!

Oct 25, 202322:27
Location Weekly - Episode 642

Location Weekly - Episode 642

#LocationWeekly new episode is out now featuring Klarna launching AI image recognition tool for shopping, Google Wallet to become the go to standard, Nikes Swoosh merging digital and physical with sneaker drop & Uber Lauches return deliver service. Make sure to listen in!

Oct 19, 202322:05
Location Weekly - Episode 641

Location Weekly - Episode 641

Tune into this week's new #LocationWeekly podcast! Featuring Data Sutram Raising $3 Mn To Provide Location Based Insights To Banks, DoorDash testing feature that rewards dining in, Olo taps SoundHound to power voice ordering at restaurants + VW activates ads by scanning number plates.

Oct 11, 202318:05
Location Weekly - Episode 640

Location Weekly - Episode 640

Episode 640 of #LocationWeekly is out now! Shopify Audiences adds integration with TikTok, Snap and Criteo, Forever21 & SMS platform Attentive gear up for personalized messaging for Black Friday, Radar launches new mapping platform + Atly introduces new Ask Around tool for location-based recommendations.

Oct 05, 202322:04
Location Weekly - Episode 639

Location Weekly - Episode 639

This week's new #LocationWeekly episode is out now. Sams Club launches Sales Media Performance dashboard, Amazon expands it’s Just Walk Out tech to apparel retailers, eBay UK launches The Authenticity Lab for sneakers + Mapbox raises $280M from SoftBank. Tune in now!

Sep 27, 202325:23
Location Weekly - Episode 638

Location Weekly - Episode 638

Episode 638 of #LocationWeekly features Good American teams up with Crave Retail on smart fitting room tech, ToneTag launches payments through connected cars, Criteo launches DSP and Apple's iPhone 15 uses UWB to let you find your friends in a crowd. Tune in now!

Sep 21, 202321:58
Location Weekly - Episode 637

Location Weekly - Episode 637

This week's #LocationWeekly episode features Marks & Spencer Adopting AI-Powered Visual Compliance Tech, News Briefs, Neptune Solutions acquiring Quotient, German start-up Sewts raising $7.6M for returns tech & Adapt Media spinning off Chameleon Digital.

Sep 13, 202318:52
Location Weekly - Episode 636

Location Weekly - Episode 636

The new episode of #LocationWeekly features Rock, Paper, Reality partners with Google Creator & Adobe Aero, Coca-Cola & WPP Open X team-up on AI to enhance QR codes, Olyns brings their vending machine screen network to Screeners + Mezli launches the world’s first fully robotic restaurant in SFO. Tune in now!

Sep 06, 202321:36
Location Weekly - Episode 635

Location Weekly - Episode 635

Today's #LocationWeekly episode features Outform creating the mannequins of the future, Agenty AI launching new POI services in India, Atlanta BeltLine getting smart with a digital inclusion project & Gale finding success with Chipotle Doppelgänger.

Aug 30, 202328:06
Location Weekly - Episode 634

Location Weekly - Episode 634

This week's episode talks about Wawa testing all digital convenience stores, McDonald’s in France using RFID chips on packaging, ShotQuality announces a partnership with Huddle + ARway.ai enters pilot with Dubai shopping mall.

Aug 23, 202329:58
Location Weekly - Episode 633

Location Weekly - Episode 633

Episode 633 talks about Nexxen partnering with Lumen Research on attention measurement, Quotient launching DOOH platform for retailers, New MTA App added location-based notifcations and CNIB and Blindsquare team-up on accessible indoor navigation.

Aug 16, 202322:55
Location Weekly - Episode 632

Location Weekly - Episode 632

This week's #LocationWeekly episode features LocaChange relasing a location control app, Local Logic raises $13M for real estate tech, Verizon and The Met partner to bring items to Roblox, + Acosta Group & Pensa systems partner on computer vision shelf tech. Tune in now!

Aug 10, 202320:53
Location Weekly - Episode 631

Location Weekly - Episode 631

Episode 631 is out now featuring Apple filing new patent on indoor positioning using infrared, Vibenomics and Stringray combine their media networks, Wayfair creates shippable images with generative AI & Vistar Media launches “nearest location” to connect with ads.

Aug 02, 202318:21
Location Weekly - Episode 630

Location Weekly - Episode 630

This week's #LocationWeekly episode features the State of Massachusetts proposing a ban on the sale of location data, TripAdvisor using OpenAI to generate personalized inventories, Radar partners with Whataburger + Eurostar using tech from iProov for facial recognition check-in. Make sure to listen in!

Jul 26, 202324:38
Location Weekly - Episode 629

Location Weekly - Episode 629

Episode 629 of #LocationWeekly talks about Haagen Dazs celebrates love with experiental campaig, Vidby announces content localization features, Google One VPN lets users switch locations and WhatsApp highlights privacy with shades on famous home. Tune in now!

Jul 19, 202318:24
Location Weekly - Episode 628

Location Weekly - Episode 628

The new #LocationWeekly Episode is out now! - Barbie goes AR over real-world location with Snapchat, Meta launches Threads as a rival to Twitter, Nano Interactive launches Identity Personas & GoodMaps expands their visually impaired navigation with 3D audio. Listen in now!

Jul 12, 202320:18
Location Weekly - Episode 627

Location Weekly - Episode 627

Episode 627 of #LocationWeekly is now out! Circana & The NPD Group launch Always On Analytics, University of Tokyo researches develop system for navigation with Cosmic Rays, Vericast & Intel pilot in-store media network tech & Rypplz raises $3M to accelerate growth in sports venues. Make sure to tune in now!

Jul 05, 202325:37
Location Weekly - Episode 626

Location Weekly - Episode 626

On this week's episode Carsten and Asif share together about the future of The LBMA, the issues and opportunties ahead for our industry in AI, modeling, privacy, etc. and talk about the upcoming events for our members to get involved.

Jun 28, 202322:35
Location Weekly - Episode 624

Location Weekly - Episode 624

This week we bring you #LocationWeekly from our #RetailLoco conference at Mall of America. Featuring interviews with Atlas Earth, Monical Pizza,and BigShots Golf.

Jun 15, 202313:58
Location Weekly - Episode 623

Location Weekly - Episode 623

This week's #LocationWeekly mentions Listrak offers a new text generation AI tool, Paragraphica - a camera that blends location data and AI, Atly raises $18M to launch a social mapping platform & Mcdonald’s + Chick-fil-A add location tracking to their apps. Make sure to tune in now!

Jun 07, 202322:27
Location Weekly - Episode 622

Location Weekly - Episode 622

Episode 622 of #LocationWeekly features Unacast launching a location intelligence platform powered by machine learning, SAP using generative AI to change DOOH ads every 24hrs, Wakefern expanding the usage of Freeosk sampling kiosks in groceries + China Telecom and 100Architects team-up on smartphone booths in Shanghai. Listen in now!

May 31, 202321:42
Location Weekly - Episode 621

Location Weekly - Episode 621

#LocationWeeklys new episode is out now. We talk about sensalytics identifying potential shoplifters, the Little Words project to expand, and DoorDash letting kids use toys as currency on Mother’s Day. Make sure to tune in now!

May 24, 202321:46
Location Weekly - Episode 620

Location Weekly - Episode 620

Episode 620 of #LocationWeekly mentions Wendy’s & Google team-up to test AI orders in drive-thru, Amazon launching “Anywhere” in partnership with Niantic for shopping in virtual world, Macy's goes programmatic with The Trade Desk + Absolut Vodka launches “Mix Your Neighbourhood” in Canada.

May 17, 202322:48
Location Weekly - Episode 619

Location Weekly - Episode 619

This weeks episode of #LocationWeekly talks about Constructor unlocks zero-party data via quizzes, Fresh Step using AI to spotlight adoptable cats, Google/Apple launching new shrives to slow down location tracking & Qualcomm & Xiamomi work together to show the power of meter-level positioning.

May 10, 202322:52
Location Weekly - Episode 618

Location Weekly - Episode 618

Episode 618 of #LocationWeekly features Basis Technologies + Peer39 partnering on location-based advertising, Meta lets Brazilians pay merchants via WhatsApp, Bodytrak teams with NextNav on vertical location for wearable devices + Coca-Cola taps Snapchat for AR tech in vending machines. Listen in now!

May 03, 202319:04
Location Weekly - Episode 617

Location Weekly - Episode 617

This week's episode #LocationWeekly talks about Niantic + Capcom partnering on a new location-based Monster Hunter game, RedBox and Dollar General teaming up on 1,500 new kiosks, MapsPeople to acquire the assets of Point Inside & Horizon Media launches AMP OOH measurement platform! Tune in now!

Apr 26, 202320:48
Location Weekly - Episode 616

Location Weekly - Episode 616

Episode 616 of #LocationWeekly features Domino’s using Apple Car Play to boost pickup adoption, Kontakt.io partnering with Signify on indoor location analytics, Cartier enters the virtual try-on space with Looking Glass from Blue Trail Software & Mailsail Lodging partnering with Shipt on delivery to hotels. Tune in now!

Apr 19, 202319:13
Location Weekly - Episode 615

Location Weekly - Episode 615

This week's episode features Blackbird Labs testing a new loyalty program with NFT’s for restaurants, Kevin Costner’s audio app Autio raising $5.9M, JCards launching new time-tracking app for mobile workers & Numbat EV and Broadsign partnering to deliver OOH ads in EV charging network

Apr 12, 202320:23
Location Weekly - Episode 614

Location Weekly - Episode 614

Episode 614 of #LocationWeekly talks about Grubhub partnering with Transact Campus on student loyalty, Take 5 Car Washes gives away free washes for cars pooped on by their pigeon, RADAR deploys RFID inventory-tracking system in American Eagle stores & Dollar General teams up with Meta on the retail media business.

Apr 05, 202331:18
Location Weekly - Episode 613

Location Weekly - Episode 613

On this week's episode of #LocationWeekly we talk about Mood Media acquiring Vibenomics, Panera Bread testing Amazon’s palm payment tech, Yext releasing a “no code” page builder tech, AARP launching a free app to encourage safe driving & Reveal Mobile introducing new OOH measurement tool. Tune in now!

Mar 29, 202336:32
Location Weekly - Episode 612

Location Weekly - Episode 612

This weeks episode #LocationWeekly features Überall unveiling Digital Revenue Assistant with ChatGPT, Gowalla returning to the market with new focus, SOCi raises $120M to focus on AI marketing tools & Germany’s Cyreen brings analytics to shopping carts.

#dataanalytics #retailtech #locationdata #ChatGPT #AI #TheLBMA

Mar 22, 202321:17
Location Weekly - Episode 611

Location Weekly - Episode 611

Episode 611 of #LocationWeekly talks about Mars piloting smartphone-enabled ice cream delivery with Conjure, Norway’s Holzweiler partnering with Eon on digital product passport tech + Pepsico developing “audio logos” to tying brand identity to sounds with Veritonic.

Mar 15, 202325:31