The Life Of KG

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In this solo episode, Katie Godfrey talks about a topic she’s become known for: stepping out of your business to work on it, not in it. Whether you're a salon owner, clinic, or training academy, if you're feeling trapped behind the tools, this episode is your game-changer.

Katie shares:

• The exact moment she knew she had to step away from her salon

• How her business skyrocketed when she got off the floor

• Why stepping back doesn’t mean stepping away forever

• How to know when it’s the right time to reduce your client time

• The mindset blocks that stop most business owners from delegating

• How to build a sellable, scalable, and sustainable business

• Why freedom, flexibility, and even retirement planning starts with this one shift

She also opens up about how her signature process was born, and how it’s helped hundreds of beauty business owners transform their lives.

Want to learn the step-by-step process to do this in your own business?
Grab Katie’s “How to Get Off the Floor” training for just £49, link above!

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In this powerful episode of The Life of KG, Katie sits down with the incredible Jade Jones, a long-time friend, client, and total boss in the beauty and aesthetics space.

From being the first UK supplier of pre-made lash fans to building and closing a 6-figure lash brand (yes, by choice!) Jade’s journey is packed with insight, evolution, and proof that pivoting in business isn’t failure, it’s freedom.

We talk about:

- How Jade made £50k in ONE month selling a single lash product

- Why she chose to close a successful business at its peak

- The real difference between Medics and Non-Medics in aesthetics

- What’s really coming with the 2026 aesthetics regulations - Running a business as a single mum (and raising emotionally intelligent kids!)

- Building a strong personal brand and doing business your way

She also shares how she’s reinvested in her education, launching regulated Level 4 and 5 aesthetics qualifications, helping practitioners future-proof their careers and level up with confidence.

Whether you’re in lashes, brows, skin, or injectables, this episode will inspire you to stop caring what people think and start stepping into your next level.

Want to future-proof your aesthetics career? Jade now offers regulated qualifications (Level 4 & 5) designed to meet upcoming 2026 regulations.

https://www.jade-jones.com/

If you loved this episode, please share on socials so we can reach more people.

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Are robots about to give your next facial? Will AI take over admin, coaching, and even waxing?

In this jam-packed episode of The Life of KG, Double Trouble is back with a bold and hilarious take on what the future holds for the beauty industry.

Join Katie Godfrey and Amy Lewis. Automation, and advanced tech are already reshaping our world and what that means for salon owners, therapists, and beautypreneurs. From pod babies to robotic massages, we dive into:

- How beauty treatments might evolve (think lasers, tanning pods & AI hair washing)
- What AI tools we’re using right now to run our businesses faster and smarter
- The jobs most at risk, and how to stay future-proof

- Why connection, community, and customer experience will always win
- The dangers of cookie-cutter content and losing your brand’s voice

If you’re in hair, beauty, aesthetics, or coaching, you need to hear this. It’s funny, real, eye-opening and packed with practical insights to help you stay ahead of the curve.
🎧 Subscribe, leave a review, and share this episode with your biz bestie!

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In this episode of The Life of KG, I sit down with powerhouse sales and mindset coach, Kayleigh Wilson. Kayleigh is known for her no-nonsense, straight-talking approach to helping business owners overcome limiting beliefs, step into their power, and master the art of selling with confidence.

We dive deep into Kaye’s journey, from working in corporate GDPR compliance to transitioning into the beauty industry, building a successful skin academy, and eventually stepping into coaching. She shares how her experiences with anxiety, financial struggles, and personal growth transformed her mindset and led her to help other entrepreneurs break through their own mental barriers.

If you're tired of feeling stuck in your business, scared to sell, or constantly chasing the next milestone without feeling fulfilled, this episode is packed with powerful mindset shifts that will help you create real, lasting success.

We talk about:

- Kayleigh unexpected career shift from corporate to beauty and coaching.
- The power of mindset in business and why your beliefs shape your bank account.
- How sales confidence impacts your success and why women struggle with selling.
- Overcoming fear of rejection and self-doubt in business.
- The real truth behind 10K months and why money alone doesn’t equal happiness.
- The importance of setting boundaries and avoiding burnout as a business owner.
- Daily habits and mindset shifts to help you step into the best version of yourself.
- Why gratitude, morning routines, and self-care are non-negotiables for success.

Follow Kayleigh on Instagram: @kayleigh.wilson.222

Loved this episode? Screenshot it, share it on your Instagram stories, and tag us @kg_katiegodfrey

Don't forget to subscribe, leave a review, and tune in every other week for more inspiring conversations to help you elevate your business and mindset!

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Retail Lash Serum Just

In this episode of The Life of KG, I sit down with business simplification strategist and mum of three, Hayley Keeber. We discuss her incredible journey from working in corporate recruitment to running a growing business while balancing family life. Hayley shares how she transitioned from supporting mums in business to simplifying strategies for all entrepreneurs, helping them streamline their offers and reduce overwhelm.

She opens up about her personal struggles with infertility, the challenges of starting a business while raising children, and how she learned to prioritise time and automate tasks for business success. If you’re feeling overwhelmed in your business, this episode is packed with actionable insights to help you simplify, strategise, and systemise for growth.

What You’ll Learn in This Episode:

- Hayley’s journey from corporate to entrepreneurship.

Connect with Hayley:

• Instagram: @hayleykeeberstrategist

Join the Conversation: If you loved this episode, tag us on Instagram and share your biggest takeaway! Don’t forget to leave a review and subscribe for more inspiring episodes.

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Stop making excuses and join the mastermind that can potentially change your business & your life!

Find out:

- What are the different levels to the mastermind

- Listen to some client wins

- Listen to what’s stopping you & why this needs to change

Any questions, drop me a message. I hang out on Instagram the most @kg_katiegodfrey

PS: My new book Get Off the Tools is OUT NOW on Amazon! grab your copy now! https://www.amazon.co.uk/dp/1917623070

PSS: My Mastermind applications are now open. Apply here:

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Feeling stuck in your beauty business? In this episode, we dive deep into what it really takes to scale, sell, or franchise a salon, clinic, or training academy.

If you've ever thought, "I'm done with my business" or wondered if you could sell it for a profit, this is the episode for you.

We break down:
- Why so many salon owners feel burnt out post-COVID

- How to turn your business into a sellable asset rather than an emotional burden
- The real talk on franchising vs. scaling and which path is right for you
- What it takes to sell your beauty business profitably and not just shut the doors
- How to remove emotions from decision-making and start thinking like a CEO

We also share behind-the-scenes stories from Katie's business retreat, where salon owners had massive mindset shifts and left with game-changing strategies to grow or exit their businesses successfully.

If you're feeling tired, stuck, or just unsure about the next steps in your beauty business, this episode is packed with insights that could change everything for you!

Time-stamps & Key Topics

1:00 - The problem with the "you can’t make money in beauty" mindset
5:00 - Why salon owners struggle to find their tribe & the power of retreats
12:00 - How business has changed post-COVID & why it feels harder
20:00 - The truth about salon managers & why finding the right one is tough
26:00 - How to know if your business is actually sellable
33:00 - The biggest mistake salon owners make when trying to sell
38:00 - Thinking like a CEO: Why removing emotions is key
44:00 - Franchising: Could your salon be the next big brand?

📲 Follow KG on Instagram: @kg_katiegodfrey
📩 DM us your thoughts on the episode! Let’s chat about your business goals.

🔔 Don’t forget to subscribe! If you found this episode valuable, leave us a review and share it with a fellow salon owner who needs to hear this!

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This week onThe Life of KG, I’m sitting down withKaren Harvey-Conran, a powerhouse in the beauty industry who transitioned fromteaching business and economics to running her own permanent makeup clinic!

Karen’s story is one ofbold decisions, resilience, and reinvention,proving it’snever too late to chase your passion and build a business you love.

- How Karen went fromassistant headteacher to beauty entrepreneur
- The challenges (and wins!) ofstarting a business later in life
- Whynetworking & branding were key to building her successful client base

- The power ofbusiness mentorship and investing in growth
- How she’s nowhelping others launch successful PMU businesses

Plus, we talk aboutpricing strategies, marketing beyond Instagram, and why taking risks pays off.

If you’ve ever dreamed of making a big career change or growing your beauty business, this episode is for you!

Tag us on socials if you loved this post and give us a follow.

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In this must-listen episode of The Life of KG, I sit down with the incredible Emily Booroff, from Social Climbers, a TikTok-focused digital marketing agency.

Emily’s story is a rollercoaster ride of resilience, risk-taking, and reinvention, from retail and corporate roles across the globe to launching and scaling multiple businesses. But the real gold in this episode? Her game-changing TikTok tips that could revolutionise your approach to social media marketing.What You'll Learn in This Episode: - Emily’s jaw-dropping journey from retail to running multiple businesses - The biggest mistakes people make on TikTok and how to avoid them - Why consistency is key (and how often you REALLY need to post) - The TikTok algorithm hacks that will get your content seen - How TikTok Shop is changing the game for product-based businesses - Why most people overthink social media (and how to simplify your strategy) Whether you're a beauty business owner, product seller, or aspiring content creator, this episode is PACKED with no-nonsense, actionable strategies to help you leverage TikTok for visibility and sales. If you love this episode, share it and tag me on Instagram@kg_katiegodfreyYou can follow Emily over at@socialclimberscollectiveon IG https://www.social-climbers.com/

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In this inspiring episode of The Life of KG, I sit down with Shaz, the incredible entrepreneur and founder of Sleek Marketing. Shaz shares her journey from a chaotic childhood, navigating multiple moves and challenges, to building a thriving digital marketing agency. She reveals how her passion for organic marketing, coupled with a relentless drive, helped her transform her life and achieve incredible business success. We discuss: - Shaz’s tumultuous upbringing, including moving between countries and overcoming early financial struggles. - How she juggled being a single mum, mounting debt, and a stressful corporate career while pursuing her dreams. - The bold investment in a course that completely changed her career path and helped her create a sustainable income. - Why mindset and perseverance are the keys to long-term success. - Top strategies for lead generation, selling on Instagram, and making the most of DMs. - The importance of testing marketing strategies organically before diving into paid ads. - How to build an audience that converts and why small, engaged audiences can be more powerful than large followings. - Why your website and email list are the most critical assets for your business growth. Actionable Tips: - Sell daily on Instagram Stories to engage your audience and drive sales. - Test your messaging organically before scaling with paid ads. - Focus on building trust in your DMs with genuine, conversational outreach. - Prioritise your email list and SEO efforts to secure long-term, sustainable growth. - Treat marketing like dating, build relationships before going in for the sale. Connect with Shaz: Instagram: @sleekmarketing 🎧 Love this episode? Share it! Screenshot your phone, tag me (@kg_katiegodfrey) and Shaz (@sleekmarketing), and help spread the word. Thank you for listening, and see you next time on The Life of KG!

Join The Book Waitlist Here In this lively and inspiring episode of The Life of KG, I’m joined by three of my incredible business friends, Kat, Shaz, and Kayleigh. Together, we dive into the power of building strong friendships and support networks in business, embracing messy action, and the unforgettable adventures we’ve shared during mastermind retreats. From belly laughs to life-changing moments, we unpack how stepping out of your comfort zone can lead to personal and professional growth. We also share the importance of surrounding yourself with like-minded individuals who truly get the entrepreneurial journey. Here’s what to expect in this episode: The Girl Gang Effect: How friendships can uplift, motivate, and support you through life’s ups and downs. Retreat Stories: Hilarious and heartwarming tales from our time in Marbella, including chaotic road trips and unforgettable bonding moments. Messy Action = Success: Why starting before you’re ready and taking imperfect steps is the key to achieving your goals. Overcoming Fear: Our journeys of leaving corporate jobs, pivoting careers, and chasing our dreams despite uncertainty. Authenticity in Business: How showing up as your true self can attract your dream clients and build a brand you love. This episode is packed with laughs, relatable moments, and actionable advice to inspire you to embrace the beautiful chaos of entrepreneurship. Follow My Guests: Kat – Skin Clinic Owner and Mentor | Instagram: @KatMartinltd Shaz – Digital Marketing Expert and Mentor | Instagram: @Sleekmarketing Kayleigh – Positive Psychology Coach and Speaker | Instagram: @Kayleigh.wilson.222 Join the Conversation: We’d love to hear your thoughts on this episode! Share your biggest takeaway and tag us on Instagram @kg_katiegodfrey Don’t Forget: 👉 Join the waitlist for my upcoming book, launching this April! 👉 Share this episode with your friends, leave a review, and subscribe so you don’t miss future episodes.

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In this episode of The Life of KG, Katie sits down with Kat Martin, owner of The Face Tonic Skin Clinic and a mentor specialising in subscriptions and skin transformation businesses. Kat shares her inspiring journey from a high-pressure corporate career in recruitment to building a thriving skin clinic and coaching business. What You'll Learn in This Episode: - The pivotal moments that led Kat to leave the corporate world for the beauty industry. - How she turned her passion for skin health into a business that transforms lives. - The power of subscriptions: how Kat implemented a skin membership model that generates consistent monthly revenue of £12,000. - Lessons on embracing strengths, delegating effectively, and growing a team. - Why every beauty business should focus on nurturing loyal clients while staying profitable. - Kat’s insights on balancing work, motherhood, and a recent divorce, while rediscovering her identity and purpose. Key Takeaways: “Every beauty business needs a subscription model; it’s a game changer for steady income and client loyalty.” “Success isn’t just about making money, it’s about creating value and unforgettable client experiences.” “When you hire the right people and build strong systems, you can grow your business without losing your freedom.” Follow Kat: Instagram (Skin Clinic): @thefacetonic Instagram (Mentoring): @katmartinltd Follow Katie: Instagram: @kg_katiegodfrey Website: www.kgbusinessmentor.com

Come To Marbs In June With Katie Godfrey

In this powerful episode, KG welcomes Lottie, a 21-year-old lash artist and academy owner, who shares her incredible journey of resilience, growth, and success. From navigating a difficult childhood, mental health struggles, and personal battles to becoming a thriving beauty entrepreneur, Lottie’s story is one of grit and determination. She opens up about how she overcame her darkest moments, learned to embrace her unique qualities, and built a successful beauty business. Whether you’re someone battling challenges or a budding entrepreneur looking for inspiration, this episode is packed with motivation and actionable advice.

Key Topics Discussed:

• Mental Health & Resilience: Lottie’s personal battles with mental health, her journey to recovery, and the role of her support system.

• Living with Autism, ADHD, and Dyslexia: How she turned these conditions into her superpowers and embraced them as part of her identity.

• Starting in Beauty: From £1 lash sets in her parents’ living room to owning a thriving lash academy.

• Overcoming Stereotypes: Defying societal expectations and breaking the mold as a young entrepreneur.

• Advice for Aspiring Lash Artists: Lottie’s tips on building clientele, practicing patience, and continuing professional development.

• The Power of Education: Her journey into training and why teaching others is more about passion than profit.

Memorable Quotes:

• “Define the stereotype—your path doesn’t have to fit the mold to be successful.”

• “It’s not about how you start; it’s about how much effort you’re willing to put in to achieve your goals.”

• “You don’t need to be a unicorn at lashes on day one. Keep practicing, and you’ll get there.”

Lottie’s Instagram: @beautybylottie_x

Lottie’s TikTok: @bylottie_x

Join the Conversation: Have Lottie’s story or tips inspired you? Share your thoughts and tag @kg_katiegodfrey

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In this candid and eye-opening episode, KG and Amy dive deep into the world of industry awards, sharing their personal experiences, frustrations, and successes. Whether you’re an awards enthusiast or someone who questions their legitimacy, this episode offers insights into how awards can impact your business, brand awareness, and personal growth.

The duo discusses what makes an award worth applying for, the importance of strategy behind applications, and the red flags to watch out for when considering industry accolades. Plus, KG shares tips for crafting standout award applications and explains how to avoid the traps of ego-driven awards.

Key Takeaways:

• The Purpose of Awards: Understanding whether awards serve your business goals or personal branding, and why a clear strategy is essential.

• Legitimate vs. Money-Making Awards: How to spot the difference and avoid falling into the trap of paying for accolades that don’t add value.

• Red Flags: Why some awards are becoming overly commercialised and how blind judging can add credibility.

• Team Building: Using award events as a team celebration and morale booster, even if you don’t win.

Memorable Quotes:

• “It’s not about the ego or status; it’s about building brand awareness and showing your clients you’re at the top of your game.”

• “Be honest and raw in your applications—judges love a story of perseverance and growth.”

• “Not all awards are created equal. Do your research and make sure the ones you enter align with your values and goals.”

Resources Mentioned:

Free PDF on Legitimate Awards: KG has compiled a list of awards she believes are credible and worth pursuing. DM her on Instagram to receive your copy.

Join the Conversation:

What’s your take on awards in the beauty industry? Are they worth it or overrated? Share your thoughts and tag @kg_katiegodfrey

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In this solo episode, Katie addresses common yet challenging issues that many beauty business owners face, such as handling negative reviews, difficult clients, and enforcing business policies. Drawing on her own experiences and insights, Katie provides practical advice and strategies to help salon and beauty professionals manage these situations effectively.

Key Takeaways:

Addressing Negative Reviews:

Katie shares how to respond professionally to negative or mistaken reviews to maintain your business’s reputation. Tips on politely asking clients to take down a mistaken review and the importance of managing expectations through public replies.

Setting Boundaries with Gift Vouchers:

Advice on setting clear expiration dates for gift vouchers to avoid confusion or misuse. Katie explains why clients shouldn’t expect to redeem a voucher they purchased for someone else.

Handling One-Star Reviews:

Learn how to address reviews that were mistakenly attributed to your business, especially in a shared workspace. Katie emphasises the importance of responding publicly to set the record straight while maintaining a positive tone.

Dealing with Difficult Clients and Knowing When to “Sack” a Client:

Katie shares her approach to managing difficult clients and setting boundaries, explaining when it’s okay to part ways if a client repeatedly disregards policies or creates a negative atmosphere.

The Importance of Enforcing Policies on Deposits and Price Increases:

Why requiring deposits helps prevent last-minute cancellations and no-shows. Katie highlights the importance of regular price increases to keep up with rising costs and inflation, advising listeners to stand firm on pricing and policies to ensure profitability.

Thank you to our sponsor:

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Caroline and Amanda introduce themselves as the co-founders of Creative Hub Studio, a unique co-working space designed for beauty and hair professionals.

They share their journey and how their passion for supporting others led them to create an innovative business environment.

The Concept Behind Creative Hub Studio:

Caroline and Amanda talk about their decision to shift from traditional salon ownership to a co-working studio model. They describe the challenges of managing an employee-based salon and how the COVID-19 pandemic inspired them to rethink their business model.

The Future of Beauty Education:

The guests discuss their passion for working with young people and their vision to enhance the educational pathways available in the beauty industry. They highlight the need for mentorship, practical training, and financial support for beauty students to make the industry more accessible.

Katie’s Role as a Mentor:

Caroline and Amanda share their experience being part of Katie’s Mastermind, explaining how it has given them new ideas, structure, and the support they need to grow their business.

Creative Hub Studio offers flexible space for freelancers in the beauty industry who are looking to run their own businesses in a supportive environment.

Visit the website and follow them on Instagram for more information on renting space or learning about their unique model. https://creativehubstudio.co.uk

https://www.instagram.com/creative.hub.studio/

Thank you to our sponsors:

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In this episode, Katie and Amy talk about the challenges and opportunities presented by the latest budget changes and how they impact the beauty industry. From minimum wage increases to VAT challenges, they share practical advice and strategies to help salon owners adapt, thrive, and future-proof their businesses.

Whether you’re running a single-chair salon or managing a franchise network, this episode is packed with actionable insights on pricing strategies, employment models, team culture, and client communication. Plus, a candid conversation about poaching, pricing, and why respect and culture are at the core of a successful salon.

Key Takeaways:

• Budget Breakdown: Why the minimum wage and tax increases may require salons to rethink pricing and operations.

• Pricing Strategies: How small, regular price increases can avoid client backlash and protect your profit margins.

• Team Structure: Exploring the pros and cons of employment versus self-employment models and how to foster a loyal, respectful team culture.

• Client Education: The importance of educating clients about industry costs without making them feel responsible.

• Recruitment & Retention: Tips for attracting and keeping top talent in a competitive market.

• Outsourcing vs. Hiring: How to save costs and increase efficiency by hiring contractors for non-core roles like marketing and operations.

• Ethics in Business: Why leaving a business on good terms is crucial for long-term success.

Quotes:

“The whole industry needs to level up if we want clients to value us more, we must first value ourselves."

“It’s not about doing what we’ve always done; it’s about adapting to what’s right for the business today.”

“Respect and culture are everything. Leave respectfully, and you’ll always have a door open.”

Join the Conversation: Have a question or comment about this episode? Share your thoughts on Instagram and tag @kg_katiegodfrey

Thank you to our sponsors:

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Katie has finished her book, releasing in 2025! Join her waitlist for updates and exclusive content here! 

In this episode of The Life of KG, Katie welcomes branding expert Jacquie Laws to the studio. The first in-studio guest for the podcast! Jackie, a personal brand consultant and content creator, shares her journey from working in the creative industry to building her own brand agency. This episode dives deep into the importance of both traditional and personal branding, how each can attract high-caliber clients, and why branding is essential for growth and authority in business.

What we cover in this podcast:

Traditional vs. Personal Branding

Jacquie explains traditional branding (logos, colours) versus personal branding, which helps solopreneurs stand out and attract ideal clients.

The Value of a Professional Website

Jacquie emphasises the importance of having a website as a credibility booster and client magnet, even with strong social media presence.

Tips for Choosing Brand Colors & Fonts

Jacquie advises choosing brand elements that resonate with your ideal client, not just personal preference.

Storytelling in Branding

Katie and Jacquie discuss the importance of sharing personal stories to connect with clients and establish authority.

Branding for Beauty Business Owners

Jacquie encourages beauty professionals to invest in brand and personal brand, whether staying hands-on or planning to sell in the future.

Connect with Jacquie over at  jacquielawes.com

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In this conversation, Katie Godfrey interviews Reena, a PR specialist, about the importance of PR for beauty and wellness brands. Reena shares her background in PR and explains the services her agency offers. She talks about the value of PR in building reputation and credibility for businesses.

Reena provides tips for gaining PR coverage, including building relationships with journalists and leveraging personal branding. She also discusses the importance of leveraging press coverage to attract clients, build brand loyalty, and attract top talent.

Takeaways

• PR is important for beauty and wellness brands to build reputation and credibility.

• Building relationships with journalists and leveraging personal branding are key to gaining PR coverage.

• Press coverage should be leveraged through website, social media, in-person opportunities, and job descriptions to attract clients and top talent.

• Leveraging press coverage is essential for long-term benefits and business growth.

Chapters

00:00 Introduction and Background

03:07 The Importance of PR for Beauty and Wellness Brands

10:33 Building Relationships and Leveraging Personal Branding for PR

14:50 Leveraging Press Coverage for Business Growth

22:38 Tips for Gaining PR Coverage for Your Business

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Amy Lewis, owner of Mooeys, discusses the growth and benefits of franchising in the beauty industry. She shares her journey from owning one salon to now having seven salons and five franchises.

Amy shares the importance of knowing your numbers and having a budget sheet to track expenses and profit margins. She explains that franchising provides a business in a box, with a proven framework and systems that can be easily replicated. Amy also discusses the pressure and responsibility of franchising, as well as the emotional challenges of closing a salon.

The conversation explores the challenges and rewards of running a franchise business. It highlights the importance of maintaining control and protecting the brand reputation.

The hosts discuss the need to transition from being friends with employees to being their boss as the business grows. They also introduce their new mastermind programs for business growth and franchising.

Takeaways

• Franchising provides a business in a box with a proven framework and systems that can be easily replicated.

• Knowing your numbers and having a budget sheet is crucial for tracking expenses and profit margins.

• Franchising allows for brand growth and the opportunity to help others succeed.

• The pressure and responsibility of franchising can be challenging, but the rewards of seeing others succeed with your brand are worth it.

• Closing a salon can be emotionally difficult, but sometimes it is necessary for the overall success of the business. Running a franchise business can be challenging, especially when it comes to maintaining control and protecting the brand reputation.

• Transitioning from being friends with employees to being their boss is necessary for business growth.

• Mastermind programs can provide valuable support and guidance for scaling a business and entering the franchising industry.

Chapters

00:00 Introduction and Background

02:13 Amy's Journey from One Salon to Multiple Salons and Franchises

03:18 Setting New Goals and the Future of Mooeys

07:13 Imposter Syndrome and Overcoming Doubts

10:03 The Importance of Knowing Your Numbers and Profit Margins

14:14 What is Franchising?

15:26 The Cons of Franchising

18:40 The Pros of Franchising

23:02 The Pressure and Responsibility of Franchising

26:23 The Emotional Challenges of Closing a Salon

29:57 Challenges of Running a Franchise Business

30:31 Transitioning from Friend to Boss

32:13 Lessons Learned and Getting Through Challenges

46:20 Introducing Mastermind Programs

55:18 The Importance of Supplier and Brand Partnerships

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In this episode, Katie Godfrey shares the lessons she learned during her trip to Bali. She explains why she booked the trip, including the desire to prove that her businesses could run without her and to find clarity in her goals. Katie discusses the challenges of traveling with children and emphasises the importance of quality time with family. She also reflects on the happiness and gratitude she observed in Bali and encourages listeners to release past trauma and take risks in order to live a fulfilling life.

Takeaways

- Take time off to enjoy life and ensure your businesses can run without you.

- Traveling with children can be challenging but rewarding. Don't let fear stop you from exploring the world.

- Simplify your life and find happiness in gratitude and minimalism.

- Separate work and family time to give your full attention to each.

- Release past trauma to move forward and live a fulfilling life.

- Take risks and do what makes you and your family happy, regardless of societal expectations.

Chapters

00:00 Introduction and Reasons for Booking Bali

08:00 Traveling with Children and Overcoming Challenges

13:33 Finding Happiness in Gratitude and Minimalism

19:23 Balancing Work and Family Time

21:46 Releasing Past Trauma for Personal Growth

24:29 Taking Risks and Living Authentically

26:22 Clarity in Goals and Helping 1 Million Women in Business

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Shellie shares her journey of becoming the owner of the most beautiful clinic. She talks about her career in the aesthetics industry, the challenges of regulation, the importance of mentorship, and the impact of personal struggles on her business journey. She also talks about the opening of her clinic and the balance of family and business.

• The journey of becoming a business owner in the aesthetics industry
• Challenges and impact of industry regulation
• The importance of mentorship in business growth
• Balancing personal struggles with business development
• The significance of family and business balance

http://www.skinbeautiful-uk.co.uk/

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Adele-Marie, a Neurosomatic Educator and Facilitator. She has helped Katie personally with anxiety and other subjects, so we wanted to get her on the show to help you with any daily struggles you may have. 

We also talk about being a workaholic, where that comes from and the need for self-care, inner work, and finding safety within oneself.

Key Takeaways

• The integration of mind, body, and emotions is crucial for healing and well-being.

• Anxiety is a normal human emotion, and it's important to address its underlying causes and regulate the nervous system.

• Workaholism often stems from a trauma response and a lack of feeling worthy or safe within oneself.

• Prioritising self-care, inner work, and finding safety within one's body is essential for personal and professional growth.

Chapters

00:00 Introduction and Adele-Marie's Background

03:01 Understanding and Addressing Anxiety

06:09 Navigating Workaholism and Finding Safety Within

08:46 The Importance of Nervous System Regulation

13:59 Embracing Uniqueness and Magnificence

https://oakmeadsharnbrook.com

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Tania, a wealth strategist and property mentor, shares her journey from being a doctor to becoming a successful entrepreneur. She talks about the importance of finding fulfilment and financial freedom outside of traditional careers. Tania discusses the challenges she faced in her medical career, including burnout and financial struggles. She explains how she transitioned into property investing and mentoring, and eventually into high-ticket coaching. Tania also addresses common money blocks and the value of investing in coaching and mentorship. She provides insights into the high-ticket business model and offers advice for those interested in property investing.

Key Takeaways From This Episode: 

1. Finding fulfillment and financial freedom may require stepping outside of traditional careers.

2. Transitioning from a demanding career to entrepreneurship can provide more control and flexibility.

3. Investing in coaching and mentorship is essential for personal and business growth.

4. High-ticket offers can attract clients who are willing to pay more for bigger results, increased speed, convenience, and reduced risk.

5. Property investing can be accessible through creative strategies like rent-to-rent and raising finance from others.

6. Elevating the client experience and delivering value can justify higher prices in any industry.

   
   

Chapters

00:00 Introduction and Background

02:40 Transitioning from Medicine to Entrepreneurship

08:50 The Importance of Investing in Coaching and Mentorship

29:59 Creative Strategies for Property Investing Without Upfront Capital

36:17 Elevating the Client Experience and Justifying Higher Prices

38:15 Conclusion and Next Steps

Connect With Tania Here

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Abbie shares her journey from a difficult childhood to becoming a successful salon owner and nail artist. She opens up about the abusive experiences she had as a child. She also talks about her decision to cut off contact with her parents for the well-being of her own children.

She believes that some people are born with an entrepreneurial spirit, while others are not. Abbie's passion for nails started when she attended the London College of Beauty Therapy and discovered her love for gel polish. 

Abbie shares her journey of starting her own salon and growing her business. She talks about the challenges she faced during lockdown and how it changed people's expectations of treatments. She also discusses the process of finding and leasing a commercial unit for her salon and shares the importance of taking risks and overcoming fear in order to pursue your passion. Abbie reflects on the loneliness that can come with being a business owner and the loss of relationships along the way. She also shares her tips for creating viral content on Instagram.

Key Takeaways From This Episode: 

1. Difficult childhood experiences have shaped her into a strong and resilient person.

2. Some people are born with an innate entrepreneurial spirit, while others may not have it.

3. Passion and dedication are key factors in building a successful business.

4. Taking risks and overcoming fear are essential for pursuing your passion and growing your business.

5. Being a business owner can be lonely, and relationships may change as you focus on your business and personal growth.

6. Consistency and valuable content are key to creating viral content on Instagram.

   
   

   Chapters

   
   

   00:00 Introduction and Background

   03:08 Difficult Childhood Experiences

   08:40 Cutting Off Toxic Family Relationships

   13:55 The Innate Entrepreneurial Spirit

   23:51 The Importance of Training and Education

   27:52 Adapting to Changing Client Expectations

   29:18 Taking Risks and Overcoming Fear

   31:42 Growing the Business and Hiring a Team

   38:08 The Loneliness of Being a Business Owner

   43:04 Creating Viral Content on Instagram

   
   

   
   

   Check out Abbie's instagram here

   
   

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Jade Mancuso, owner of Oolala Lashes and Brows, shares her journey in the beauty industry and how she built her successful salon. She started in the industry straight out of school and faced challenges finding a job due to lack of experience. She eventually found a job at a sunbed shop and gained experience in acrylic nails. After working in various salons, Jade decided to start her own business and opened a small unit.

Through word of mouth and client demand, the salon grew and expanded to a larger space. Jade emphasises the importance of building relationships with clients, creating a salon experience, and being consistent in marketing efforts.

She also discusses the challenges she faced during COVID-19 and the cost of living crisis, and how she adapted her business to overcome them.

Jade credits her growth and success to her participation in coaching programs, which helped her develop as a businesswoman and gain a deeper understanding of her salon's operations.

Takeaways

• Building relationships with clients and providing a personalised experience is key to building a strong client base.

• Participating in coaching programs can help salon owners develop business skills and overcome challenges.

• Consistency in marketing efforts, both online and offline, is crucial for attracting and retaining clients.

• Expanding services and offering a variety of treatments can increase client loyalty and average spend.

Chapters

00:00 Introduction and Background

03:00 Starting in the Beauty Industry and Overcoming Challenges

13:28 Accidental Salon Owner: From Small Unit to Full Salon

27:27 The Power of Coaching and Overcoming Struggles

34:08 Expanding Services and Achieving Success

Follow Jade Here

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Today we have Roxie Resali on the podcast. She shares her journey from law to lashes to aesthetics. She emphasises the importance of training and mentoring in the beauty industry and discusses her involvement in the Beauty and the Brand Female Collective which I had the pleasure of speaking at one of the events recently.

Roxie also talks about the challenges and rewards of running her own business, the significance of branding and rebranding, and the need for regulation in the aesthetics industry. She shares her plans for expanding her services and the training academy.

Takeaways

• Events and in-person connections are invaluable for networking and personal growth in business.

• Branding is crucial in the beauty industry, as it helps build trust and connect with clients.

• Rebranding can be a necessary step to align with personal growth and attract the right audience.

• Regulation in the aesthetics industry is needed to ensure safety and professionalism.

• Setbacks are part of the entrepreneurial journey, and resilience is key to overcoming challenges.

Chapters

00:00 Introduction and Background

04:28 The Importance of In-Person Connections and Events

23:47 The Significance of Branding in the Beauty Industry

30:07 Regulating the Aesthetics Industry

33:10 Expanding Services and Future Plans

Connect with Roxie here: www.roxieresali.com 

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Alice Widdows, owner of Wynyard Therapy, shares her journey from the luxury yacht industry to the beauty salon business. She emphasises the importance of delivering a luxury service and creating a VIP experience for clients. Alice discusses the challenges of transitioning from the yacht industry to the beauty space and the importance of surrounding yourself with the right people. She also talks about the need to raise prices to reflect the value of the services and the challenges of getting clients on board with the changes. 

Alice highlights the importance of consistency, commitment, and resilience in running a successful business. Alice Widdows shares her experience of running a luxury salon and the benefits of creating a luxury brand. She discusses the importance of consistency in showing up for clients and the value of offering multiple services under one roof. Alice also talks about the challenges and rewards of buying an existing business and the importance of collaboration and community in the industry. She highlights the role of coaching and masterminds in her business growth and shares her plans for future events and expanding her wellness destination.

"The devil is in the detail."

"You can't just leave something that's not working."

"Surround yourself with the right people."

"Slow and steady is the long game."

"The fact that he supports me in everything that I do and how I show up for the business made a really big difference."

"I really recognise that the clients really value [getting two or three services under one roof]."

Chapters

00:00 Introduction and Background

07:57 Learning from Successful Business Owners

24:30 Surrounding Yourself with the Right Team and Mentors

32:48 The Value of Offering Multiple Services in a Luxury Salon

39:55 The Pros and Cons of Buying an Existing Business

46:28 Collaboration and Community: Keys to Success in the Beauty Industry

https://wynyardtherapy.com/

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HOW TO RETAIL MORE IN YOUR BUSINESS SHORT COURSE

In this episode, Katie Godfrey discusses the importance of having cancellation and no-show policies in place for businesses. She recommends implementing a 48-hour cancellation policy instead of 24 hours to allow for better scheduling and profitability. Katie also emphasises the need to create urgency in bookings by not showing all available appointments and instead promoting limited last-minute spaces. By doing so, businesses can create a sense of scarcity and encourage clients to book in advance. She advises being strict with policies and not being afraid to let go of clients who do not respect them.

Takeaways

1. Implementing cancellation and no-show policies can help businesses deal with client cancellations and protect their profitability.

2. A 48-hour cancellation policy allows businesses more time to fill cancelled appointments and ensures they are still profitable.

3. Creating urgency in bookings by not showing all available appointments can help businesses maintain a fully booked schedule.

4. Being strict with policies and not being afraid to let go of clients who do not respect them is important for the success of the business.

Quotes

"Unfortunately, this is the policy because we're guided by that."

"When there is a fee in place, it stops the client from canceling because they don't want to pay a fee."

"Let the clients go that don't appreciate your business and your time and your worth and make room for the clients that do appreciate your time."

Timestamps:

00:00 Introduction and Overview

13:38 Creating Urgency in Bookings

23:17 Letting Go of Clients Who Do Not Respect Policies

Sponsor

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From solo therapist to 3 staff & fully booked. 

We have the beautiful Ebonie with us from Blush Beauty. She is a new mum and a successful salon owner. 

Over the past year she has gone from being solo and fully booked. To building a team of 3 and stepping out her salon to have her little girl. 

We have the chance to hear about her journey, the challenges she faced, and the secret to her success.

It was the scariest thing, and everyone thought it was insane because...

Time Stamps

2:48-3:50

Our guest speaker shares what it means to be a new mum managing a business. She talks about the struggles, and how she copes up knowing that with entrepreneurship we don't get maternity leaves and still have to manage things while taking care of a newborn baby.

4:15-8:10

Here, Ebonie shares what inspired her to start a career in the beauty industry as an entrepreneur. It's quite exciting to see how she turned what her childhood self loved doing into something that could generate her an excellent income. Sounds like a dream come true to me!

Key Takeaway

Importance of Learning

Entrepreneurship is all about learning and growing. It's very important to stay up to date with all the recent advancements to level up your skills. So, try to actively search for courses relevant to your niche, and don't hesitate to expand your skill sets. Trying new things can get intimidating but the struggle pays off eventually!

Key Quote

● "We have to make it work."

Join us for more valuable insights on business success and level up your own entrepreneurial game as a beauty professional, life coach, salon owner, or whatever challenge it is that you have taken upon yourself to accomplish!

https://www.instagram.com/ebonieblush?igsh=MWZpaXM0bHN6c24xeg==

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Get fully booked using social media. 

In this episode today we have with us Hannah who is the owner of lashology in England. She helps lash artists in their business to get fully booked using social media. 

And today she gives our listeners tips and tricks on exactly how to do this. 

They wanna wait until they feel comfortable and confident, I think this is the biggest mistake

Time Stamps

1:09-2:43

From working an 9 to 5 job to joining the lash industry, this segment features Hannah's story, initial struggles, and what inspired the transition to leaving her 9-5. 

6:35-8:10

Starting a business from scratch with 0 clients can come off as intimidating and you may not have any clue on where to start. But does it always have to be this way? Not with the right guidance. So if you're looking for some advice on how to get started, make sure to not miss out on this segment.

Key Takeaway

Social Media Is Key

A lot of the time the ultimate secret to getting fully booked is leveraging social media the right way. (Not a secret anymore but take notes!) Social media platforms like Instagram, YouTube, and Twitter can be excellent means for you to share your work and attract customers.

Key Quotes

● “I don't even think using social media is an option now, I think you have to do it, if you want to grow.”

● “Always continue to learn.”

Join us for more valuable insights on business success and level up your own entrepreneurial game as a beauty professional, life coach, salon owner, or whatever challenge it is that you have taken upon yourself to accomplish!

Connect with Katie

http://www.kgbusinessmentor.com/

http://www.instagram.com/kg_katiegodfrey

Connect with Hannah

Freebies | Lashology England

Hannah Bramwell-Lash Tech Mentor (@lashologyengland) • Instagram photos and videos

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From £3,000 months to £20,000 months. 

In this episode today we have with us Amy who is the owner of Bellissima Beauty and Aesthetics and specialises in beauty treatments and facial aesthetics.

With over a decade of experience in the beauty niche, Amy has built her business from scratch to now £20,000 months! 

It then can be really difficult to look at it as, I need to keep her in a job or no actually this is my business, you need to leave....

Time Stamps

2:11-6:41

From never having a passion for beauty to owning a 10-year-old business specialising in the beauty niche, this is how Amy chose the beauty niche and built her business.

9:34-10:11

Here, Amy shares her drive, what keeps her motivated to keep going further, and the role of her parents in her career as a business owner.

13:08-13:40

Are you struggling with finding the right staff for your business? Well, so did Amy! Don't miss this segment because it will help you understand that you're not alone in the struggle.

Key Takeaway

Don't let your failures define you

Might sound cliche but life doesn't end with bad GCSE grades or a career not working out for you. So, it's always a good idea to take on an active role and seek opportunities that will prove to be beneficial in the long run.

Key Quotes

● “If you don't have a choice, you have to do it, no one is coming to save you.”

Join us for more valuable insights on business success and level up your own entrepreneurial game as a beauty professional, life coach, salon owner, or whatever challenge it is that you have taken upon yourself to accomplish!

https://bellissimabeautyandaesthetics.co.uk

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How many times have you heard about people leaving their high-paying jobs, to build a business empire that doesn't have much to do with their education or work experience? I'm sure the answer is not many but some people like our guest for today Melody McCloskey have. 

From being a product manager to the founder of a successful business StyleSeat, this superwoman is living proof that trusting your abilities can help you achieve wonderful things.

It was a really intimidating process for me but I had to go out there and just do it..

Key takeaways

#1 Transformation in the beauty industry 

15 years ago, beauty standards were like the cover of Vogue magazine, if you didn't fit in the skinny white girl type, you didn't fit in at all but now beauty standards are so much more inclusive now which does not only affect us at an individual level but also as professionals in the beauty industry. There is now much more scope to express your natural creativity, therefore, right now is the golden opportunity to join the beauty industry if you are passionate about it. 

#2 Effective failure management

Failure sound intimidating to you? As an entrepreneur, it shouldn't. If you want to build a business that lasts, get comfortable with experiencing failures. Accept the situation, adapt, and use it as a valuable learning opportunity.

Timestamps

0:12-4:36

Melody shares how she built her business StyleSeat which empowers beauty professionals by helping them increase revenue through efficiency and client acquisition. She also discusses the financial battles she fought to pursue entrepreneurship.

34:41-37:26 

Melody provides valuable social media marketing advice for beauty salon owners who want to establish a strong portfolio and digital presence, and explains how simple things when practised consistently, create a huge impact.

Key Quote

“As an entrepreneur, you need to understand that even when you get successful, you will have to deal with problems, that rollercoaster is a constant, no matter how big you grow.”

Make sure to check out our podcast for more beauty content. 

About Guest

https://www.styleseat.com/m/ CODE: LKG25

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Application only!

One business per location!

DM me on instagram "Growth" if you want to grow to £6,000 months and get fully booked.

Or

DM me "Scale" if you're already taking over £7,000 a month and want to scale past £15,000 months working half the time!

DOWNLOAD YOUR GOAL PLANNER HERE

The thought of managing two salon businesses along with a training academy sounds intimidating to most people but our guest for today Lisa is not one of them. Let's hear her inspiring story of entrepreneurship, and get to know the business secrets that keep her thriving in the beauty industry. 

Timestamps

00.49-6:11

Lisa shares how she got into business after completing her education in hairdressing and beauty along with her exciting school experiences. 

16:09-17:20

The two discuss how Lisa's money-spending mindset, which involves very conscious spending and strict financial calculations, impacts her pricing decisions. She also shares how losing her parents created some nervousness while dealing with money. 

Key takeaways

#1 Hair and Beauty don't go together very well

Looking for some advice on how to set up a salon business? You can start by ensuring your salon has separate areas for hair and beauty work if you want to incorporate both of these services. This will help create a better atmosphere for your clients since hair salons generally are louder and crazier as compared to salons for beauty treatments that have a calmer atmosphere. Along with offering valuable services, being mindful of client comfort will help you benefit from repeat customers and improve customer satisfaction. 

#2 Effective stock management 

The struggles of managing stocks effectively can be intense and draining but there are a few things that can help you keep a strict check on your inventory. These include well-formulated policies, strong ethics, and partnering with companies that don't have massive minimal spending. (Tune in to learn more about each of these!)

“If you've got the passion, you will do well!”

About Guest

Www.perfect10nailsandbeauty.com

Www.avenueacademy.co.uk

Sponsors

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In this podcast episode, we are joined by Ali Majed who is a successful beauty content creator. Join us as he shares his inspiring career story, the challenges he faced on his journey, and most importantly how he started his career. 

Timestamps

0:17- 4:02

Ali starts by introducing himself and his work as a beauty content creator who started his journey on Tiktok. The two also talk about their first meeting in Saudi Arabia and Ali’s experience filming and posting his first public video. 

6:08-7:07

Influencer life is not always as glamorous as it appears on screen. Ali and Katie shed some light on this topic and how the masses tend to make generalisations based on a few clips they see online. Ali also shares the reality of dealing with finances as a new content creator in the industry and how it takes a lot of time and effort before you get the true value of the work you do. 

7:08-9:00

Katie and Ali have a detailed discussion on the importance for entrepreneurs and content creators to connect with their audience and show up with their authentic personality no matter how difficult it may appear at first.

15:52-17:44

Here, Ali shares his thoughts about how to choose people/brands to work with and the benefits big companies can get by collaborating with micro-influencers. 

26:41-30:11

Before wrapping off the podcast, Ali talks about some of his favourite influencers and content creators and what made him look up to them along with some genuine advice for anybody who is looking to enter the industry. 

Key takeaways

#1 Avoid Over Excessive Planning

When you're starting something new, especially something that requires you to get out of your comfort zone, don't overthink. Your first attempt at anything will not be perfect and it doesn't have to be perfect. What's important is that you start and stay consistent while maintaining a strong learning mindset. 

#2 Niche down

Content creation and entrepreneurship can be soul-sucking sometimes especially when you're handling all of your work yourself. However, having a specific niche that you truly enjoy can reduce your work stress significantly since you are enjoying what you do. So, it's not always a good idea to chase after the most high-paying or popular niches, sticking to where your strength and passion lie can do wonders too. 

 Key Quotes

• “You just have to have passion, be patient for yourself, and know that it's a lot of work.”
•  “You are setting yourself up for lowkey disaster if you continue to present a version of yourself that is not authentic, that is not true to yourself because it will just make the work and the exhaustion much worse.”

About Guest

Ali Majed (@mushumajed) | TikTok

https://www.instagram.com/mushumajed/

Sky Premium Life Products  https://skypremiumlife.co.uk/

https://www.instagram.com/skypremiumlife/

Code for 15% OFF : kgpodcast15

Flawless Beauty Accounting - 50% OFF your first month using code: KG50

https://flawlessbeautyaccounting.co.uk/

Instagram: @flawlessbeautyaccounting

TNB Skills Training

Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform

Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/

Download Your Free Goal Planner Here

In this podcast episode, we are joined by Emma-Jayne who shares with us her experience with becoming a business owner and how she navigated her journey from a salon Saturday girl to a salon owner.

If you are looking for some genuine business talk from a well-established salon owner, make sure to tune in and enjoy!

Timestamps

0:00-9:10 We start off the podcast with a quick introduction of our special guest for today, Emma Jayne who owns a salon and specialises in lashes and bridal hair. She shares her origin story, how she got to where she is today, and what made her set up her own salon business. She also talks to us about her pregnancy journey, unfortunate miscarriages, and how she dealt with the difficulties that came with the COVID lockdown while she was in the process of establishing her business and grieving her loss.

10:52-13:06 Emma shares how she dealt with some of the big changes that she went through after choosing entrepreneurship. This segment is filled with some valuable advice on how you can make this transition smoother for yourself as well.

13:08-15:32 Balancing motherhood and entrepreneurship can be quite challenging. Here, Emma talks to us about how she kept consistent with her business while also being a wonderful mom. She also shares some adorable moments she has had with her child that will make you go aww!

16:06-17:21 Emma discusses how her work experience as an employee has positively shaped her interactions with her workforce as she now owns a salon business.

Key takeaways

#1 Mindset is key You need to have the right mindset before you step into the rewarding but challenging world of entrepreneurship. Remember that the proper strategy, the right mindset, and being focused strictly on what you want to achieve are what will get you through the difficult days. It is what will keep you consistent and steadfast on the days when you don't feel like being an entrepreneur!

#2 Share your story Take this as a sign to share your story with the world. Talking about your feelings and experiences with the world can not only make you feel relieved, but it can also help other people benefit and know that they are not alone in their difficulties.

#3 Find balance As entrepreneurs, it gets difficult to find your work-life balance and say no to work but you have to draw the line somewhere. Make sure to not overwork yourself to the point of exhaustion where you have no me-time left for yourself to unwind and relax. Investing time in yourself is also important for your business because a stressed out and overworked owner is much more likely to make mistakes that could have easily been avoided.   Key Quote

“I did it because I had to, so I didn't have to go back and work full time.

Check Out Emma-Jaynes Salon. https://www.mirrormirrorcleethorpes.co.uk

Sponsors

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In this podcast episode, Katie walks us through her recent retreat to Marrakesh. She explains why she chose that location, her experience being there, and some exciting things that happened on the trip. 

  Make sure to grab a cup of coffee, preferably something to munch on, tune in and enjoy!

I have been planning this retreat for months literally…

Timestamps

0:00-4:42 Katie starts off the podcast by explaining that her recent trip to Marrakesh was for business purposes, as she took a group of people to enjoy some time off, learn and network in a group setting. She also explains why this retreat took place specifically in Marrakesh and how her business retreat to New York last year inspired her to create something similar for her clients. She also walks us through the process and planning that went into the creation of this trip for her clients and how she made sure that the group would consist of like-minded people who would connect well because no one would really want to be stuck in a foreign country with people they don't vibe with or get along well with.

4:44-5:52 Recalling some of the best things that happened on the trip, Katie shares how it proved to be an excellent means of making connections and networking with people that eventually helped her learn more and grow her business as well. She also shares how it proved to be an incredible opportunity for her to talk about her business and entrepreneurship with a group of wonderful business owners without any fear of judgement as is usually expected when talking to people who aren't entrepreneurs themselves and don't properly understand the ins and outs of running a business.

5:55-11:23 In this segment, Katie shares some insights on how the trip was structured for the 4 days, the activities that they performed as a group during this time and how everything was scheduled and organised to ensure that the most was made out of the trip and the time spent together was utilised effectively. She also explains how she made sure to find a good balance between working by learning and interactive discussions and enjoying by doing something fun, touring the area, and finding enjoyable activities for everyone.

12:15:05 Before wrapping off the podcast, Katie shares insights from upcoming plans for more retreats and how she recommends it to anyone who is looking to bond and learn with like-minded people.

Key Quote

“Business is extremely lonely, regardless of whether you have a mentor or coach and very often we can't speak to our family and friends about it as much as we would like, so to be around people with whom you can openly talk about business with no fear of judgement was incredible.”

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In this podcast episode, we are joined by Helen from The Foundry. Helen is queen of profit & I wanted to get her on the show to share her success story and give you tips on how to generate more profit in your business. 

If you are looking for some good business advice from a well-established salon owner, make sure to tune in and enjoy!

Timestamps

0:00-7:35

We start off the podcast with a quick introduction of Helen, as she tells us more about herself, how she started her salon at 41 and her training as a lash tech. She also talks to us about her very happy childhood, her life before she started her professional career and how she got into the beauty industry.

9:33-14:12

Helen talks about womanhood and how motherhood can change your priorities even in terms of your career as well as your general goals in life. She shares how her salon business worked out with her own family situation and how her daughters are so proud of the incredible career she has built for herself. Along with this, she talks about entertaining clients at odd hours of the day when she had just started her business and how COVID-19 impacted her business practices.  

21:04-23:42

Helen talks about the importance of working on customer service to improve client experience and make them feel special. Small things like putting your client's coats on a warmer can truly make a difference and ensure that clients keep coming back for more and more of your services. This segment contains a lot of advice on personal branding and its benefits for your business, so don't miss out!

Key takeaways

#1 It's never too late to start

It's never too late to chase a dream as long as your passion and drive are strong enough. To set up and run your business, you need a proper strategy, work ethic, and focus and what you don't need is a socially acceptable age or any other social characteristic that is deemed fit to become a business owner. Shoot your shot and remember that it is better to try something and fail than to not do anything and regret about never even once trying.

#2 Don't undersell yourselves

If you are confident that you are offering something to your client that is not readily available in the market, charge accordingly. Clients will be willing to pay a few extra bucks if the service is worth it, even if they can get something for cheaper at another business that does not provide the same quality.

Key Quotes

● “It's lovely to find a new career later on in life.”

● “It's never too late, you are never too old.”

● “The universe gives you things for a reason.”

Go and check out helen at: 

www.foundrycranbrook.com

Insta/facebook: foundrycranbook

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In this podcast episode, Katie and Amy sit down to have an insightful discussion on some of the business mistakes they made in 2023 and the lessons they learned so that you can apply them to your own business.    If you are looking for some genuine business advice, make sure to tune in and enjoy!   People like to know who they are supporting... 

Timestamps

0:00-2:55 Katie starts with a quick reflection on how the KG Brand performed in 2023, the unique circumstances she faced, and how she plans on using the experience and lessons learned to plan out the coming year, along with Amy.  From figuring out product lines that suit customers best to navigating the insane amount of competition in the market, the two touch upon the everyday struggles business owners go through. 

3:11-7:31 Here, the two talk about the time when half of their team from the salon business left for maternity leave, how they dealt with this situation, and helped their team cope. They also touch upon how clients were affected by this and the importance of building a good rapport with each client. 

11:41-17:27  A lot of entrepreneurs struggle with content creation, especially with how rapidly trends are evolving. In this segment, Katie and Amy share how they deal with this issue and keep up to ensure that their salon business and other ventures continue to grow. 

Key takeaways

#1 Add Personal Touches to Your Business Connecting with your clients on a personal level can help you boost sales by ensuring improved customer satisfaction and rapport building. This is especially true for those in the service industry such as salon owners. Showing up to say hello occasionally, a little chat, and things as small as this can be a great starting point!

#2 Set small targets  It's the small steps that you make in the right direction that will help you achieve the bigger milestone. Remember, as an entrepreneur you should master perseverance and stay consistent if you truly want to achieve the goals you have for your business.

Key Quote

If you are not focusing on one thing solely, everything is diluted, you can only get one thing 100% right. 

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In this podcast episode, Katie Godfrey explains the role of Amy within the KG Brand and how her presence and involvement has impacted the business. Amy has gone from being in care to being the marketing assistant of KG.   I didn't know where I was going, what direction I wanted to go in… 

Timestamps

1:26-9:30  We start with Amy sharing how she took a KG lash course in 2017. A few years later Katie put up on her socials that she was looking for an apprentice and Amy decided to apply, was interviewed and eventually selected. The two also touch up on their relationship with each other, how it is based on mutual trust and respect, and their journey throughout the years. This segment is filled with their personal experiences, some struggles and difficulties, and a little bit of light-hearted humor and stalking confessions that will make for a good laugh. 

10:15-11:40  Here, we talk about the importance of email marketing and how it can be incredibly useful in maintaining a good relationship with clients and offering a more personalised experience to them, along with a comparison of keeping in touch with clients via email vs socials. Katie shares how she has witnessed its positive influence in her salon business. 

Key Takeaways

#1 Outsourcing is important Outsourcing is the strategic move that will allow you as an entrepreneur to streamline your operations and enhance your efficiency. Collaboration and delegation can prove to be a game-changer, freeing up time and resources so that you can drive your business forward!

#2 Email marketing  Through targeted and personalised email campaigns, you can connect with your clients on a personal level, generate more leads, effectively promote your products or services, and establish brand loyalty. This is especially true for those in the service industry such as salon owners. Remember, with email marketing, it's not just about sending messages; it's about creating meaningful connections with the audience.

Key Quote    “The more emails you have in your email database; the more sales you will make when it comes to launching a new product or service. “

Are you a salon owner or any type of entrepreneur who is interested in listening to more of such inspiring business content? If yes, make sure to check out our podcast. 

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In this podcast episode, Katie shares her views on taking breaks in your business. If you are looking for some genuine business advice from women in business make sure to tune in and enjoy!

This life is not meant for everyone..

Timestamps

0:24-9:10

Katie starts by answering the first question she has from a business owner who wants to know if taking a break from their business to reset themselves is a good idea. Explaining the complexities involved in taking complete switch-off breaks as an entrepreneur, Katie touches upon many aspects of the entrepreneurial life, why it is not meant for everyone, and the recommended way of taking breaks from your business. She also shares her personal experience being an entrepreneur and how she manages her business and personal life without switching off her business completely when she has other things to prioritise. 

9:30-13:38

Amy and Katie discuss how as an entrepreneur you can create freedom in your business in multiple ways such as empowering your team and having enough confidence in them to be assured that they can takeover when you are away. They also talk about the issue of burnout that many beauty salon owners face and what can be done to deal with it effectively. 

Key takeaways

#1 Entrepreneurial grind 

As a business owner, you need to understand that this is a profession that will require you to give your 100%. Even during vacations and holidays, the hustle will continue and there will still be things you need to take care of. This is why it’s so important that you whole-heartedly choose this profession and are prepared to deal with the challenges that are bound to come your way, and not just because you see other people doing it or for the sake of making money. Always remember that success in entrepreneurship goes beyond the financial rewards and making this choice solely based on external perceptions can lead to frustration and burnout.

#2 Building a strong team

As an entrepreneur, it is important for you to train your staff and empower them. A strong team will help you create a better work-life balance for yourself and will improve the quality of the service you are offering as well. 

Key Quotes

“When you are an entrepreneur, business owner, beauty salon owner, whatever that looks like for you, but you are working for yourself in some shape and form, you can't take a break, as in like fully switch off.”

“If you want to build a business, you can't be like I'm building, I'm stopping, I'm building, I'm stopping.”

Are you a beauty salon owner or any type of entrepreneur who is interested in listening to more of such inspiring content by women in business? Make sure to check out all our podcast episodes and enjoy!

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SUNDAY 28TH APRIL.

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In this podcast, Louise Nicholas, the passionate owner of The Beauty Loft Ely, provides an in-depth exploration of her journey as a salon owner. From recruiting challenges to  the transformative impact of business coaching, Louise shares valuable insights for salon owners and beauty business enthusiasts alike.

How business coaching reshaped Louise’s mindset and contributed to salon growth….

Key Takeaways:

Striking a Balance for Holistic Success

Achieving a harmonious blend of life and business is crucial. Prioritise work-life balance and explore smarter ways of working, such as passive income, applicable universally across various fields like salons, lash businesses, or real estate.

Aligning Actions with Core Values

Uncover the transformative power of aligning actions with core values. This practice serves as a guiding compass for making decisions that contribute to both financial success and personal fulfillment.

Navigating Life's Twists

Adopt a mindset that embraces life's uncertainties as purposeful turns. Every experience, even challenges, holds the potential for growth and learning, offering valuable lessons and hidden purposes.

Time Stamps:

00:00-02:14: 

Louise sets the stage, providing a glimpse into her role as the owner of The Beauty Loft Ely and the transformative impact of business coaching.

02:14-06:03: 

Dive into the intricacies of recruiting challenges in the beauty industry. Louise shares insights on maintaining a unique salon atmosphere during transitions and the puzzle of finding the right team members.

10:45-14:20: 

Louise shares her strategic approach to recruiting three new staff members simultaneously. Discover the unique bonding experience that emerged from this recruitment strategy, enhancing teamwork and cohesion.

14:20-18:30: 

Uncover the transformative power of business coaching in reshaping Louise’s mindset and contributing significantly to the growth of The Beauty Loft Ely.

18:30-26:50: 

Reflecting on the unprecedented challenges posed by the COVID-19 pandemic, Louise details the salon's journey to adapt and thrive.

26:50-33:43: 

Louise expresses gratitude for the impactful collaborative journey with a business coach.

Key Quotes:

·      "Recruiting is like finding the right pieces to complete a puzzle; each member contributes to the whole." 

·      "Business coaching not only transformed my mindset but significantly contributed to our business growth." 

·      "Being open and honest about my beauty business with a coach was a significant achievement. It brought fresh ideas and perspectives that transformed my approach to running The Beauty Loft Ely, a valuable lesson for fellow salon owners."

About guest speaker

Let us pamper & spoil you | The Beauty Loft Ely

www.instagram.com/thebeautyloftely

www.instagram.com/lounicholas

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Today, we have a special guest, Megan, the proud founder and owner of Brow Wow, a thriving salon that's been in business for some time now. 

Megan's journey is one that many of you will resonate with. She's faced numerous challenges since her early years, but her determination and spirit have led her from bankruptcy to running a six-figure business.

Today’s episode is a treasure trove of inspiration and motivation, especially for those who are in the midst of their own entrepreneurial journey. So, tune in and get ready to be inspired because, as Megan's story proves, you might just be leaving cash on the table.

Key Takeaways

1)    Despite whatever setbacks and hardships, you face, you must not give up and keep trying until there isn’t even a slight chance left. 

2)    You should find passion and purpose in your work. When faced with challenges, having a passion for your work becomes a powerful motivator. It gives you a reason to push through difficulties and overcome obstacles because you genuinely care about what you're doing.

3)    Life is bound to throw curveballs, and persistence is the force that enables individuals to navigate through obstacles. Despite facing numerous obstacles, persistence ultimately leads to success. The determination and refusal to give up plays a pivotal role in overcoming adversity and achieving your goals.

Time Stamps:

1:47-5:59:

Megan, hailing from a low-income family, faced hardship when her single-parent mother, a hairdresser, fell ill when Mehan was just 11.

16:00 - 16:35: 

Bankruptcy loomed, but she applied for and secured a grant from the Prince's Trust. With £750, she started a cosmetics business from her mom's kitchen, turning her life around.

17:11 - 19:25:

During her first year, she found herself in a predicament of undercharging, generating a modest turnover of only £2000.

26:56 - 30:07: 

Having a mentor who understands the nuances is crucial. This expertise not only helps navigate challenges but also contributes to cost savings and enhances overall business proficiency.

30:12 - 33:09:

1. Cultivate a strong belief in your ability to succeed.
2. Set achievable milestones to track progress.
3. Prioritize helping others over solely pursuing profit.
4. Find passion in your work to sustain motivation.
5. Focus on making a positive impact and contributing to meaningful change.

Quotes

  “Running a business is like a treadmill you can’t get off.”

Interested in more such inspiring content to give your business a quick boost? Make sure to check out our podcasts for valuable advice to all entrepreneurs regardless of the niche you are working in. From beauty and salons to product-based businesses, there is something useful for all!

About the guest 

brow wow – Independent specialist Brow & Beauty Bar (browwowbar.co.uk)

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In this episode, we have with us Antonia Knowles from Kiss Aesthetics who is an incredibly talented individual with a strong passion for helping people make money and boost their passive income. In her words, money is a great thing to have, but life's too short to be spending all your time making it. 

So, let's figure out how to strike the balance in this enlightening conversation!

And it was the best thing I ever did….

Key takeaways 

#1 Find balance.

This is the key! While making money is important for all the obvious reasons, life truly is too short to be spent entirely trying to get those few extra dollars. So work hard but most importantly work smart, passive income is one such way where you make money while also not having to spend a lot of time on it. This applies to all, doesn't matter what niche you are working in, let it be your salon, lash business, or real estate. 

#2 Find your core values.

Understanding what truly matters to you is a crucial aspect of achieving this sought-after equilibrium in life. By aligning your actions with your core values, you can make meaningful choices that promote both financial success and personal fulfilment.

#3 Everything happens for a reason. 

When faced with challenges or uncertainties, remember that there may be a greater purpose or lesson hidden within these experiences. 

Time Stamps

00:17-0:49

Knowles starts with a quick introduction and walks us through her passion for helping people make money and how it has evolved from wanting her clients to earn billions to now being more focused on helping them make sustainable amounts through passive income with the main aim of spending that time elsewhere because once again life's too short to be working 24/7. 

5:39-10:07

Our guest shares with us her origin story. She talks about her education, work, some of the heartbreaks she faced along the way, and what inspired her interest in the industry she is part of now. Knowles also shares the initial stages of her work and the gratifying feeling of making good money.

16:26-17:31

Knowles shares how having ADHD has proven to be in her best interest, driving business success and giving her the motivation, she needs to get things done. 

19:32-20:49

She talks about the importance of being open to taking risks and how it can help you grow as a person as well as an entrepreneur. Learn to get out of your comfort zone when needed! 

21:57-27:29

Struggles are a part of life and something even the most successful entrepreneurs have gone through.

Key Quotes

•  “It's about freeing up time because that's all you've got.”
• “If you keep saying yes to everything you are actually saying no to yourself”
• “Even when you are in the darkest deepest moments, know that there is something that will come out of it.”

 Connect with Antonia Knowles

Antonia Knowles (@kiss_aesthetics_empire) • Instagram photos and videos

Sponsors

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 Follow Katie over at www.instagram.com/kg_katiegodfrey

 Sponsors

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Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform – learn from industry leading figures who grew their salon business to over 7 figures! 

Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/

Jeanne | Skincare Creator & FIGGI Founder (@jeanne_figgilife) • Instagram photos and videos

Figgi Beauty

Sponsors

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Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform – learn from industry leading figures who grew their salon business to over 7 figures! 

Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/