The LinkedIn™ Branding Show
By Michelle B Griffin and Michelle J Raymond (#MichelleSquared)
Join your hosts, Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for real conversations plus actionable takeaways with a community of powerful and impactful professionals looking to grow with a "good together" approach to personal and business branding. Learn more at MichelleSquared.com and purchase The LinkedIn™ Branding Book on Amazon.com
This ONE Free LinkedIn Tool Can Help You Find New Clients, Connections, Industry Events (And More)
This one LinkedIn tool is "the place to be" to find new opportunities, connections, events, companies, posts, jobs, events, and that's just some of them.
We share what it is, how to use it and why it's the best place to uncover new people and areas to expand your community and give you a fresh perspective on LinkedIn.
We'd love to hear from you: Share with us your journey for a future shout-out on the show.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains B2B industry experts to clarify their value, grow strategic visibility, and lead with lasting authority.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth
https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
What REALLY Happened to LinkedIn Audio Events and What Are Your Options Now?
It's been several months since LinkedIn announced the "retirement" of its LinkedIn Audio Event rooms, first introduced in January 2023.
In this episode, we share the updates: the how, why and ways it's still possible to leverage audio on LinkedIn for your business and marketing efforts/
We'd love to hear from you: thoughts on the revised audio streaming on LinkedIn? Share with us your insights for a future shout-out on the show.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains B2B industry experts to clarify their value, grow strategic visibility, and lead with lasting authority.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
LinkedIn Audio Update Information
Example of New LinkedIn Audio Event - Felipe Cofiño
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
Stop the Content Creation Madness: Our #1 Strategy to Work Smarter, Not Harder Posting On LinkedIn
There's no denying that content and posting are the best ways to grow visibility and build authority in your industry.
Yet, feeding the content machine takes time, money and energy.
That's why this episode shares our best content strategy technique that helps you amplify your content and formats to be top of mind with content that helps you work smarter, not harder.
We'd love to hear from you: Share with us your journey for a future shout-out on the show.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains B2B industry experts to clarify their value, grow strategic visibility, and lead with lasting authority.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth
https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
Forget the LinkedIn Algorithm: Top 3 Tips to Find and Make Your Best New Connections
If finding your people or even new people on LinkedIn feels "off," it's time to stop relying on the algorithm and make your own way to find the right people to meet and build your community.
In this episode, we share three (3) overlooked places to be proactive vs reactive and build a powerful network of connections and community.
We'd love to hear from you: Share with us your journey for a future shout-out on the show.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains B2B industry experts to clarify their value, grow strategic visibility, and lead with lasting authority.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
Get Over Your Fears About LinkedIn: How to Overcome Roadblocks Creating and Sharing Content
Are you ready to start showing up and even posting content on LinkedIn, but have a LONG list of roadblocks preventing you from stepping out?
Those fears are REAL and we've been there too. This episode explores the common fears most of us face on LinkedIn and how to overcome them. Plus, we share some personal fears that have kept us off track and how we get back in the game.
We'd love to hear from you. Share your journey with us for a future shout-out on the show.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains B2B industry experts to clarify their value, grow strategic visibility, and lead with lasting authority.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
The Power of a Personal Brand on LinkedIn: PLUS: Our 150th Podcast Celebration
Ready to build and boost your personal brand on LinkedIn? For our 150th episode, we're celebrating 5 years of personal brand building, the mistakes we made, successes we found, all by going ALL IN on the power of a personal brand on LinkedIn.
Learn the best tips and the "LinkedIn starter pack" we suggest to solidify your brand. We're excited to share our journey as we cheer you on in building yours.
We'd love to hear from you: Share with us your journey for a future shout-out on the show.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains B2B industry experts to clarify their value, grow strategic visibility, and lead with lasting authority.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
Our 'Surprise and Delight' LinkedIn Strategy to Boost Your Visibility & Brand (And It's Not Content)
IN THIS EPISODE:
AI and automation on LinkedIn are commoditizing everything, whether it's connections, whether it's comments, whether it's content. There is so much blending into one, making it harder to stand out.
In this week's episode, we share our "LinkedIn Surprise and Delight" top strategies to build conversations, connections, communities, and collaborations for your brand.
We'd love to hear what you think of this week's show. Connect with both Michelles and let us know.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is a personal branding speaker, strategist author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® personal positioning system she advises, speaks and trains industry experts to clarify their value, grow strategic visibility, and lead with lasting authority.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
Are AI Photos & Videos Crossing the Line for LinkedIn Personal Branding?
IN THIS EPISODE:
The rise of AI photos and videos is starting to creep into LinkedIn and creating some trust and authenticity issues in our personal brands. We share the latest tech we've seen that are questioning the way we show up and how we should up as human connection. What's real and what crosses the line? We'd love to hear your thoughts on these AI profiles and videos.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
LinkedIn Short Form Vertical Videos: Updates and Content Tips to Elevate Your Personal Brand
IN THIS EPISODE:
We share the latest updates and content tips for LinkedIn short-form vertical video format. Learn how to position yourself and your content strategically for real results for brand and business growth.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
Are LinkedIn Groups Working & Worth It Anymore? The Latest Pros and Cons
IN THIS EPISODE:
Should you start and/or join a LinkedIn group or have they lost their way and true purpose? We detail our group experience and what's been our first-hand experience of how they're working (or not) on LinkedIn. We'd love to hear about your experience on LinkedIn groups as well. Send us a DM and let us know.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build YourPersonal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
LISTENER SHOUT OUT
The Most Neglected LinkedIn Profile Section: 3 Tips to Position Yourself Better and Stand Out
IN THIS EPISODE:
Is it time to polish your LinkedIn profile? We cover one major area that many of us undervalue and undersell ourselves. Learn tips to optimize your position yourself with these multiple actionable updates we use in our client and speaking/training work.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
How to Earn a LinkedIn Top Voice Badge: Latest Updates and Insights To Fight the FOMO
IN THIS EPISODE:
Do you see others with a blue LinkedIn Top Voices badge on their profile and wonder: how do they get that, what does it mean and how can I earn one? Today's quick tip episode shares the new changes by LinkedIn on the Top Voice program, and better yet, if you have FOMO, we set the record straight with these deeper strategies.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities. Reach out to Michelle for a keynote speaker, workshops and specialized advising services on LinkedIn and personal branding.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
LinkedIn Top Voice Program Article
SUBMIT YOUR QUESTION
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
How Often Should You Post on LinkedIn? Our 3-Step (Manageable) Sequence to Stay Visible
IN THIS EPISODE:
How often is enough or even too much to post on LinkedIn? What's the best ratio to go from invisible to on the radar of those you're here to serve?
In this episode, we share the best starter strategy to get going and stay consistent at a pace and timeline that fits your personal and professional goals.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities. Reach out to Michelle for a keynote speaker, workshops and specialized advising services on LinkedIn and personal branding.
Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
SUBMIT YOUR QUESTION
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
How to Leverage In-Person Events Using LinkedIn: Steal Our Best Networking Tips
IN THIS EPISODE:
Do you attend in-person events, networking meetups, and industry conferences? Valuable connection-building can and should happen before, during, and after each event.
In this episode, we share our recent stories, strategies, and tips on how to leverage in-person events for your brand and build relationships on Linkedin and beyond.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities.
Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
SUBMIT YOUR QUESTION
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
How This Four-Step Branding Roadmap Can Powerfully Position You On LinkedIn and Beyond
IN THIS EPISODE:
Feeling off track on Linkedin and your personal brand? It's likely time for foundational clarity to "recalculate" your goals, positioning, messaging, visibility and more.
In this episode, continuing in our "fresh start focus," we share the launch of Michelle B Griffin's new Amazon best-seller, Position Yourself and the first of her Own Your Lane® personal branding book series.
Learn the four steps of the Own Your L.A.N.E. roadmap, how this works for LinkedIn, and how to stand out with a clear, cohesive, credible, and compelling personal brand.
Buy Position Yourself on All Amazon Country Platforms
Book Launch Interview, Bonuses and More
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities.
Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
SUBMIT YOUR QUESTION
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
How to Ensure Your Digital Twin Make The Best First Impression for Your Personal Brand on LinkedIn
IN THIS EPISODE:
Are you showing up the same online and on LinkedIn? Whether growing your career, business, or thought leadership, how and where you show up in your brand should be seamless. We share exactly how to create your "digital twin," as MJR says, so that you can be the same online as offline.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author, and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities.
Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
SUBMIT YOUR QUESTION
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
Have You Drifted (or Evolved) In Your Personal Brand? LinkedIn Profile Tips to Get Back "On Brand"
IN THIS EPISODE:
As we kick off episode 4, we're focusing on "fresh starts" for your personal and business brands on LinkedIn. If you're feeling off track in your branding, content, connections, and LinkedIn in general, this episode brings you back to basics. Learn how to reevaluate your profile and presence to accelerate you in the new year and beyond.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® presence expert. She is the creator of the Own Your Lane® personal branding roadmap for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities.
Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
SUBMIT YOUR QUESTION
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
How to Accelerate Your Brand on LinkedIn in 2025: Our Holiday Wrap Up Episode + Announcement
IN THIS EPISODE: What's in store for LinkedIn, and how can you show up stronger for the new year? We share the year's recap, accomplishments, and how you can accelerate your personal and company brand in 2025 and beyond. Plus, check out our announcement at the end.CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities.
Websites: https://michellebgriffin.com and OwnYourLane.io
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
SUBMIT YOUR QUESTION
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
How Unfollowing 'Pages & People' Can Freshen Up Your LinkedIn Feed
IN THIS EPISODE: Did you know LinkedIn takes clues from the pages, people, and content you follow, and that directly impacts your feed? In this episode, we share our recent examples of pruning down our lists to "repopulate" the content and people that appear in our feeds.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities.
Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
SUBMIT YOUR QUESTION
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
How to Write a Compelling LinkedIn About Section: Our Best Tips to Make Yours Memorable
IN THIS EPISODE: Is it time to refresh your LinkedIn About section? In this episode, we share our best positioning, branding, and writing tips to make yours 'pop' and communicate who you are in a way that feels aligned and memorable. Happy writing!
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities.
Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
SUBMIT YOUR QUESTION
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
LINK
The LinkedIn Branding Book Turns 2: Our Updated Tips & Takeaways for Your Personal Brand In 2025
IN THIS EPISODE: For the second anniversary of the LinkedIn Branding Book, we celebrated with a LinkedIn Live stream show and episode that shared the strategic tips to start putting yourself out there and getting visible for your work and ideas. (check out the video episode in the link below)
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities.
Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
SUBMIT YOUR QUESTION
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
LINK
Watch this episode as a LinkedIn Live show
How to Use The Brand Clarity Trifecta™️for Your LinkedIn Profile: Top 3 Tips to Refresh & Stand Out
IN THIS EPISODE: Your LinkedIn profile is where the business world sees and let's face it, judges you both on the platform in an online search. If your profile is lackluster you maybe be missing out on your full potential and industry opportunities you desire. We share the Brand Clarity Trifecta for the top areas to instantly update and feel clear, confident and credible with your profile.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is a personal branding speaker, author, podcaster, and LinkedIn® visibility expert. She is the creator of the Own Your Lane® personal branding platform for professionals ready to position their difference, communicate with clarity and amplify their visibility for next-level opportunities.
Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
SUBMIT YOUR QUESTION
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
How the 'Small Wins Strategy' Keeps You Motivated and Focused to Keep Going On LinkedIn
IN THIS EPISODE: There's no doubt that LinkedIn is your launching pad for attracting opportunities for your personal and business brands. Yet, it can be discouraging when you're not getting the desired traction. In this episode, we share stories and simple tips so you can reset and ramp up using our 'Small Wins Strategy" on LinkedIn.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is a speaker and author who empowers professionals—especially women in business—to become visible and top of mind with personal branding to Own Your Lane™ for next-level opportunities.
Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
SUBMIT YOUR QUESTION
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
LINK
Inspiration LinkedIn post for this episode we mention: https://www.linkedin.com/posts/gehanharidy_one-big-thing-determines-where-we-are-today-activity-7252295357479415811-FN-0?utm_source=share&utm_medium=member_desktop
Are You "OverBranding" On LinkedIn (With AI) for Your Personal and Business Brand?
IN THIS EPISODE:
We now have access to AI tools that are faster, cheaper, and easier than ever before to enhance our branding on LinkedIn. With innovation comes a cost to your branding efforts.
We share how and why you can be off-putting to your ideal audience and our quick tip for generating real-deal (and time-friendly/cost-effective) branding assets.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker and author who has devoted her career to connecting people, growing communities, and building brands.
Website: https://michellebgriffin.com
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
SUBMIT YOUR QUESTION
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
How Becoming a "LinkedIn Giver" Helps You Become the "Go-To" In Your Field
IN THIS EPISODE:
With a billion+ members on LinkedIn, how do you set yourself apart to reach and resonate with your ideal audience?
It's simple: become a go-to expert who generously teaches their brilliance and becomes known for narrow-lane expertise.
We share examples of those with a top-of-mind recall for their specializations and willingness to teach others on the platform.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book(Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
ABOUT US:Michelle B. Griffin is an international personal branding & PR speaker and author who has devoted her career to connecting people, growing communities, and building brands.
As a speaker and author, Michelle empowers professionals—especially women in business—to become visible and top of mind with personal branding to Own Your Lane™ for next-level opportunities.
She hosts The Standout Women Show, a top-ranked personal branding podcast by Feedspot.
LinkedIn:https://www.linkedin.com/in/michellebgriffin/Website: https://michellebgriffin.com
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert.Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
SUBMIT YOUR QUESTION
Do you have a question for us toanswer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode.
LINKS
Links to the niche experts we mentioned who stand out by teaching their brilliance.
LinkedIn Direct Messages: Best (and Worst) Practices to Connect, Captivate and Start Conversations
IN THIS EPISODE:
Sending a direct message on LinkedIn is one of the more personalized ways to start conversations. There are best practices you can take to avoid the spammier ways to network in the DMs. We share our processes and how you can build genuine connections with LinkedIn messaging.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book(Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
ABOUT US:Michelle B. Griffin is an international personal branding & PR strategist, speaker and author who has devoted her career to connecting people, growing communities, and building brands.
As the founder of Standout Women, Michelle teaches female experts and entrepreneurs to position, brand and publicize their brilliance into thought leadership for next-level opportunities, profit and impact.
She is a public speaker, podcast guest, and host of Standout Women℠ LIVE show and a top-ranked personalbranding podcast by Feedspot.
LinkedIn:https://www.linkedin.com/in/michellebgriffin/Website: https://michellebgriffin.com
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert.Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
SUBMIT YOUR QUESTION
Do you have a question for us toanswer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode.
Does the LinkedIn Verification Badge Matter? Pros and Cons for Your Personal and Business Brand
IN THIS EPISODE:
We discuss LinkedIn Verification, a newer feature that allows users to confirm specific information about their profile, identity, workplace, or educational institution. Should do for the verification badge for your personal profile and business page? If you haven't yet gone through the process, we will share the how, why, and what point in this week's actionable episode.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book(Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
ABOUT US:Michelle B. Griffin is an international personal branding & PR strategist, speaker and author who has devoted her career to connecting people, growing communities, and building brands.
As the founder of Standout Women, Michelle teaches female experts and entrepreneurs to position, brand and publicize their brilliance into thought leadership for next-level opportunities, profit and impact.
She is a public speaker, podcast guest, and host of Standout Women℠ LIVE show and a top-ranked personalbranding podcast by Feedspot.
LinkedIn:https://www.linkedin.com/in/michellebgriffin/Website: https://michellebgriffin.com
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert.Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
LINKSLearn how to verify your LinkedIn Company Page here.
SUBMIT YOUR QUESTION
Do you have a question for us toanswer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode.
LINK
Michelle's J Raymond's Video Guide to LinkedIn Verification
Does Content Scheduling Help You Win On LinkedIn? Our Candid Confessions on Planning Ahead vs Posting In The Moment
IN THIS EPISODE:
Are you on Team Schedule or Team I'll Post When I Can? In this episode, Michelle Squared discusses how and why content scheduling can benefit you and your brand-building effort. Which camp are you in? Please send us a LinkedIn DM and let us know.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book(Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
ABOUT US:Michelle B. Griffin is an international personal branding & PR strategist, speaker and author who has devoted her career to connecting people, growing communities, and building brands.
As the founder of Standout Women, Michelle teaches female experts and entrepreneurs to position, brand and publicize their brilliance into thought leadership for next-level opportunities, profit and impact.
She is a public speaker, podcast guest, and host of Standout Women℠ LIVE show and a top-ranked personalbranding podcast by Feedspot.
LinkedIn:https://www.linkedin.com/in/michellebgriffin/Website: https://michellebgriffin.com
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert.Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
SUBMIT YOUR QUESTION
Do you have a question for us toanswer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode.
How to Recalculate Your LinkedIn Content Analytics: Our 3 Top Ways To Grow Without The Typical Data Points
IN THIS EPISODE:
Are you feeling down and discouraged about LinkedIn's reach? This can be frustrating, especially if you track (or over track) your LinkedIn analytics and content data.
Good news: Analytics aren't everything, and the typical analysis of them might be steering you in the wrong path. We share our tips on what you should look for, other important metrics, and two top tips to "recalculate" your mindset and motivation to keep going on LinkedIn.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at https://MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist, speaker and author who has devoted her career to connecting people, growing communities, and building brands.
As the founder of Standout Women, Michelle teaches female experts and entrepreneurs to position, brand and publicize their brilliance into thought leadership for next-level opportunities, profit and impact.
She is a public speaker, podcast guest, and host of Standout Women℠ LIVE show and a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T.Community
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert. Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
SUBMIT YOUR QUESTION
Do you have a question for us to answer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode.
TRANSCRIPT
The episode transcript is available to read here.
The Brand Squared Content System: Our Simple and Strategic Approach to Post LinkedIn Content that Boosts Your Personal Brand
IN THIS EPISODE:
What's the best type of content to post on LinkedIn? What format gets the most reach? In this episode, we share our proven steps and systems before you post content on LinkedIn. No more being overwhelmed — (or waiting until everything is perfect) — we detail how to strategically post LinkedIn content that's easy for you and easy to attract the right people.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at https://MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist, speaker and author who has devoted her career to connecting people, growing communities, and building brands.
As the founder of Standout Women, Michelle teaches female experts and entrepreneurs to position, brand and publicize their brilliance into thought leadership for next-level opportunities, profit and impact.
She is a public speaker, podcast guest, and host of Standout Women℠ LIVE show and a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T.Community
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert. Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
SUBMIT YOUR QUESTION
Do you have a question for us to answer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode.
TRANSCRIPT
The episode transcript is available to read here.
How The Latest AI Tools & Tech Hurt Your Personal and Business Brands on LinkedIn
IN THIS EPISODE:
AI (artificial intelligence) technology and tools are all over Linkedin. Yet, does it make sense to use it for everything and every touch point? We discuss the latest trends, tools and share how they can help and hurt your personal and business brands on LinkedIn.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (Plus bonus BrandSquared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at https://MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist, speaker and author who has devoted her career to connecting people, growing communities, and building brands.
As the founder of Standout Women, Michelle teaches female experts and entrepreneurs to position, brand and publicize their brilliance into thought leadership for next-level opportunities, profit and impact.
She is a public speaker, podcast guest, and host of Standout Women℠ LIVE show and a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T.Community
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert. Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
SUBMIT YOUR QUESTION
Do you have a question for us to answer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode.
TRANSCRIPT
The episode transcript is available to read here.
How to Confidently Share Your Achievements on Your LinkedIn Profile (And Not Feel Spammy or Self Promotional)
IN THIS EPISODE:
Are you hesitant to celebrate your professional achievements? Whether you've been hired for a new role, guest on a podcast, won an award, published a book, or spoken at an event, your accolades are meant to be shared and showcased. We detail the why, how, and where to announce them on LinkedIn and the exact mindset you need to stop playing small and feeling too promotional on LinkedIn.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at https://MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist, speaker and author who has devoted her career to connecting people, growing communities, and building brands.
As the founder of Standout Women, Michelle teaches female experts and entrepreneurs to position, brand and publicize their brilliance into thought leadership for next-level opportunities, profit and impact.
She is a public speaker, podcast guest, and host of Standout Women℠ LIVE show and a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T.Community
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert. Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
SUBMIT YOUR QUESTION
Do you have a question for us to answer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode.
TRANSCRIPT
The episode transcript is available to read here.
Why Ignoring These 5 LinkedIn Profile Areas Can Lead to an Outdated and Undervalued Personal Brand Presence
IN THIS EPISODE:
It's a new season change: fall/autumn in the US for Michelle B Griffin and spring for Michelle J Raymond in Australia. That is the perfect time for these five quick and easy profile refreshes. We share the top areas to update and where you'd be surprised by how critical (and often overlooked) they are for keeping you top of your mind in your field.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at https://MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist, speaker and author who has devoted her career to connecting people, growing communities, and building brands.
As the founder of Standout Women, Michelle teaches female experts and entrepreneurs to position, brand and publicize their brilliance into thought leadership for next-level opportunities, profit and impact.
She is a public speaker, podcast guest, and host of Standout Women℠ LIVE show and a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T.Community
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert. Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
SUBMIT YOUR QUESTION
Do you have a question for us to answer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode.
TRANSCRIPT
The episode transcript is available to read here.
How "Page Advocacy" is the NEW Way for Company Pages to Grow on LinkedIn
IN THIS EPISODE:
Michelle J Raymond introduces her new concept and framework of "page advocacy" for company pages to empower employees and teams to grow on LinkedIn and beyond. It's a new twist and "bring everyone together" approach using The Power of Two to grow the brand, culture and hiring, sales, marketing and more.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at https://MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist, speaker and author who has devoted her career to connecting people, growing communities, and building brands.
As the founder of Standout Women, Michelle teaches female experts and entrepreneurs to position, brand and publicize their brilliance into thought leadership for next-level opportunities, profit and impact.
She is a public speaker, podcast guest, and host of Standout Women℠ LIVE show and a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T.Community
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert. Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
SUBMIT YOUR QUESTION
Do you have a question for us to answer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode.
LINKS
Listen to Michelle J Raymond's Podcast on Page Advocacy
Company Pages Episodes With Examples
TRANSCRIPT
The episode transcript is available to read here.
How to Position and Brand Yourself on LinkedIn: Why "Narrowing Laning" Helps You Become Top of Mind
IN THIS EPISODE:
In this episode we chat about the dangers of commoditization of experts on LinkedIn. With the crowded feeds of thousands like you and the plague of pop-up experts it's critical you're well positioned and branded to be top of mind for those you're here to support. We share examples of those who're doing this top of mind positioning and branding and be "known for that ONE thing you do."
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at https://MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist, speaker and author who has devoted her career to connecting people, growing communities, and building brands.
As the founder of Standout Women, Michelle teaches female experts and entrepreneurs to position, brand and publicize their brilliance into thought leadership for next-level opportunities, profit and impact.
She is a public speaker, podcast guest, and host of Standout Women℠ LIVE show and a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T.Community
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert. Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
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Do you have a question for us to answer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode.
TRANSCRIPT
The episode transcript is available to read here.
Scared to Self-Promote on LinkedIn? Flip Your Fears With These 3 Perspectives + Profile Tweaks
IN THIS EPISODE:
This episode is for you, hidden experts and introverts, or anyone on the sidelines who wants to "put themselves out there" but feels held back. We discuss how to self-promote that's not cringe but contribution and the exact areas on your profile to review and update to keep you top of mind for those you're here to serve. We Flip the Switch On Your Limiting Inner Voice:
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at https://MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist, speaker and author who has devoted her career to connecting people, growing communities, and building brands.
As the founder of Standout Women, Michelle teaches female experts and entrepreneurs to position, brand and publicize their brilliance into thought leadership for next-level opportunities, profit and impact.
She is a public speaker, podcast guest, and host of Standout Women℠ LIVE show and a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T.Community
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert. Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
SUBMIT YOUR QUESTION
Do you have a question for us to answer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode.
LINKS
Lisa McGuire's post on LinkedIn mentioned in the episode.
TRANSCRIPT
The episode transcript is available to read here.
Is Your LinkedIn Company Page Stuck In a Rut? It's Likely this ONE Issue: Plus Three Engaging Page Examples
IN THIS EPISODE:
Want more reach, engagement and followers for your LinkedIn company page? If your page isn't feeling the love, we share how to get it back on track plus three examples of company pages that are feeling the LinkedIn Love.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at https://MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist, speaker and author who has devoted her career to connecting people, growing communities, and building brands.
As the founder of Standout Women, Michelle teaches female experts and entrepreneurs to position, brand and publicize their brilliance into thought leadership for next-level opportunities, profit and impact.
She is a public speaker, podcast guest, and host of Standout Women℠ LIVE show and a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T.Community
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert. Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
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Do you have a question for us to answer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode.
LINKS
New Zealand Police Company Page
TRANSCRIPT
How to Break Out As a Well-Differentiated Speaker Using LinkedIn as Your Launching Pad
IN THIS EPISODE:
Is speaking on stages on your radar? We share our personal stories, strategies and best tips on how to launch yourself as a speaker (or podcast guest) sharing your unique perspectives using LinkedIn as your starting point.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at https://MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is the founder of Standout Women Media, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T.Community
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert. Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
SUBMIT YOUR QUESTION
Do you have a question for us to answer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode.
TRANSCRIPT
The episode transcript is available to read here.
Are You Top of Mind for What You *Actually* Do? How To Be Clear and Memorable in Your Message
Our Honest Takes: Realistic Time Frames to Grow Your Personal Brand on LinkedIn RIGHT Now
IN THIS EPISODE:
All that glitters is NOT gold. Those you see who are "overnight sensations" on LinkedIn seldom are. We share our realistic timeframe, strategize, and tips on what's reasonable and foundational to build and grow your personal brand right now.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at https://MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is the founder of Standout Women Media, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T. Community
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert. Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn:
https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
SUBMIT YOUR QUESTION
Do you have a question for us to answer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode.
TRANSCRIPT
The episode transcript is available to read here.
How to Avoid These Cringe Worthy Podcast Pitching and Guesting Mistakes for Your Brand
IN THIS EPISODE:
We're getting spicy again with the top mistakes in pitching yourself and guesting on podcasts. LinkedIn is one of the top places to be seen as an expert in your niche, and these tips will help you land guest spots on industry shows and skyrocket your visibility in your field.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at https://MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is the founder of Standout Women Media, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T. Community
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert. Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn:
https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
SUBMIT YOUR QUESTION
Do you have a question for us to answer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode.
TRANSCRIPT
The episode transcript is available to read here.
Try These Easy and Affordable Branding Tips to Be a Standout On LinkedIn
Are Your Referable? Top LinkedIn Profile Tips to Become a No-Brainer Recommendation for New Clients and Opportunities
IN THIS EPISODE:
One of the fastest ways to build your brand and business is by referral partners. Does your profile communicate clearly what you do, for whom, and how you serve others? Without a clear, specific, compelling profile, you may miss out on "referable ready." We share our personal stories, tips, and top profile areas to optimize so you're the one they reach out to and recommend.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at https://MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is the founder of Standout Women Media, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T. Community
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert. Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn:
https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
SUBMIT YOUR QUESTION
Do you have a question for us to answer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode.
TRANSCRIPT
The episode transcript is available here.
How Employees Can Avoid Being Left Behind -- Building Your Personal Brand on LinkedIn is Your Professional Insurance Policy
IN THIS EPISODE:
Building your personal brand as an employee is your professional insurance policy for internal and external opportunities. We discuss the benefits, dos/don'ts, and how to get started today because there's no better time to get out there.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at https://MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is the founder of Standout Women Media, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T. Community
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert. Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn:
https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
SUBMIT YOUR QUESTION
Do you have a question for us to answer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode.
TRANSCRIPT
The episode transcript is available here
How to Burst Your "LinkedIn Bubble" - Why Staying In The Same Circles Might Keep Your Brand and Business Stagnant
IN THIS EPISODE:
Do you find yourself talking to the same people on LinkedIn? It's not that we don't love our community, but we need to branch out to expand your brand and business on LinkedIn. We discuss the "echo chamber" effect and how to break free and meet new people, clients and opportunities on LinkedIn.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at https://MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is the founder of Standout Women Media, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T. Community
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert. Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn:
https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
SUBMIT YOUR QUESTION
Do you have a question for us to answer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode. TRANSCRIPT
The episode transcript is available here
Ready to Quit LinkedIn? These 4 Tips Will Help You Stay Motivated On The Days You Feel "I"m Done"
IN THIS EPISODE: New flash: there are highs and lows of building your personal brand on LinkedIn. If you need a pep talk AND real strategies to get out of the funk, this #MichelleSquared cheer squad episode is here for you.
How to be more proactive vs reactive and make your luck and success on LinkedIn, our best tips, tactics and tools to support you and get you back on your branding journey.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at https://MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is the founder of Standout Women Media, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T. Community
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert. Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn:
https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
SUBMIT YOUR QUESTION
Do you have a question for us to answer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode. TRANSCRIPT
The episode transcript is available here
LinkedIn's New Feature: A TikTok Style Video Feed: Everything You Need to Get Started and Stand Out
IN THIS EPISODE: LinkedIn is beta testing a separate TikTok style video feed that brings short form video to the platform. We share in real time and tips from LinkedIn editors on what they're looking for, best tips for video, how to get over imposter syndrome and confidently be yourself on video to build and boost your brand. Plus, we share an easy tool to capture your existing recordings into short form clips.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at https://MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is the founder of Standout Women Media, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T. Community
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert. Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn:
https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
LINKS
LinkedIn Tests Dedicated Video Feed Article
Opus Clips - AI powered Video Repurposing
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How To Position Yourself Better On LinkedIn - The Top 3 Brand Strategy Tips to Be Clear, Be Seen and Be Successful
Work In a "Boring" Industry OR Feel You're Not Extroverted? How to Build Your Presence On LinkedIn: NEW: Listener Question & Shout-Out Segment
IN THIS EPISODE: Do you feel held back by showing up and posting on LinkedIn because you "work in a boring industry" or feel you're not "extroverted" enough?
This week, we're answering the listener-submitted question, "How can I use LinkedIn if I have a boring job?"
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at https://MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is the founder of Standout Women Media, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T. Community Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert. Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn:
https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
LINKS
Example Profiles of "Traditional Industries"
Follow Jennifer Belmont Jennings, Estate and Wealth Planning Attorney
Follow Joyce Ong, Tax Attorney
SHOUT-OUT QUESTION
Thank you to Alastair Thomson for this week's listener question.
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The Power of Niching Down For Your Brand to Win on LinkedIn: Plus Our Exact Process of Niching Down
IN THIS EPISODE: Do you have a niche or specialized area in your brand, business, and on LinkedIn? Doing so can bring big wins that will make life and work pleasurable. We share our personal stories of going wide to narrow, the roadblocks that derailed us, and how we both found our narrow lane to see big wins in our business and LinkedIn this year. Plus, we share the ONE tool we use to get back on track when our brands feel off and misaligned.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at https://MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is the founder of Standout Women Media, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T. Community Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert. Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn:
https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
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"It's Time to Retire "Finding Your Niche" - How and Why to Ditch "Niche" for the "Narrow Lane" Concept for Your Personal Brand - Michelle B Griffin's Narrow Lane vs Niche Concept is to get clear, specific, and aligned with whom you're here to serve.
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