Skip to main content
The Longer Game

The Longer Game

By Michael Maher

Embracing the future of retail, while living in the moment.

Leaning into trends and advancements in retail so brands see a clearer path to success with an omni-channel approach. Sharing hope about the future.
Listen on Spotify
Where to listen
Apple Podcasts Logo

Apple Podcasts

Google Podcasts Logo

Google Podcasts

Pocket Casts Logo

Pocket Casts

RadioPublic Logo

RadioPublic

Spotify Logo

Spotify

(LIVE EPISODE) T.A.A.A Talk About Anything Amazon
(LIVE EPISODE) T.A.A.A Talk About Anything Amazon
We gather at the end of Season 1 of The Longer Game to talk LIVE about the current state of Amazon, the largest e-commerce retailer in the US,  and where the future of retail is headed. I've got the best and brightest minds with me to chat it out and answer questions.
01:25:06
October 14, 2022
Episode 24: Say What? On Sales, Amazon, Twitter, & Dollar General
Episode 24: Say What? On Sales, Amazon, Twitter, & Dollar General
Brands sometimes want a quick answer to growing and generating more revenue. Unlike Dollar General, most brands in retail take time to grow. James "Saywhatsales" Buckley explains why these misaligned expectations in retail lead to having a false sense of hope, which creates confusion, has you playing the chance game, and ultimately why "hope is not a strategy." The energy on Mr. Buckley is off the charts. He's got dope knowledge on sales, interacting with people, and is genuinely fun to be around. This episode rocks. About our guest: James' mission is to help sellers realize their full potential. He works to show them their real worth as the tip of the spear. He has had the pleasure of interviewing the best minds in sales and creating content that elevates the sales profession every day. Connect with James @saywhatsales on Instagram, Tik Tok, and Twitter. Join him weekly for his new series "Surviving Sales" a Sell Better production brought to you by JB Sales Find him on LinkedIn: https://www.linkedin.com/in/jamessaywhatsalesbuckley/ Find him on Instagram: @saywhatsales Find him on Facebook: James Buckley Find him on YouTube: https://www.youtube.com/channel/UCOGBiBoHd5n3f9Sz2KZT3CA Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.  Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and podcastify.me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time when podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
42:18
August 26, 2022
Episode 23: To Love The Brand: A Lesson On Brands, People, & Well-Placed Words
Episode 23: To Love The Brand: A Lesson On Brands, People, & Well-Placed Words
People buy with their emotions. They buy what they vibe with. If consumers aren't feeling it, don't expect revenue to grow. And what about revenue? How can connecting with a consumer on a raw level actually help you generate revenue? Are those two things related? Erik Kiker, Chief Messaging Officer at tolovethebrand.com, knows how to connect the two and never skip a beat. We go deep into the psyche of how brands are sometimes inadvertently turning consumers off because of the discouraging messages they're sending out. Messaging makes a difference. Find yours and grow your audience now.  Like what you’re hearing?  Head over to https://thelongergame.com/ to read show notes, watch the episode or contact us.  Follow us on LinkedIn: https://linkedin.com/company/thelongergame  Follow us on Instagram: https://instagram.com/thelongergame  Follow us on Facebook: https://facebook.com/thelongergame About our guest:  Eric is a Creative Director turned Messaging Strategist, for a really good reason. Frustrated by brand development processes that were too slow, too costly, and ultimately written from a consultant’s POV, he invented his own.  He’s helmed his process to help more than 100 brands find their greatness, something Eric calls, The Soul Difference. Naked Juice, Atkins, Jenny Craig, Lenny & Larry’s, Zespri Kiwifruit, Health Warrior and Perfect Bar have all been clients. And he’s remained close with these brands’ Founders, past and current owners, and investors.  Website: https://tolovethebrand.com  Find him on LinkedIn: https://www.linkedin.com/in/erickiker/ Find him on Instagram: @erickiker1  Find him on Facebook: Eric Kiker   Michael Maher, the host, would love to connect with you.  Reach out to him at…  Email: michael@thinkcartology.com  LinkedIn: https://linkedin.com/in/immichaelmaher  This podcast is sponsored by Cartology and podcastify.me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it.  Want to find out more?  Website: https://thinkcartology.com/  Find Cartology on LinkedIn: https://linkedin.com/company/cartology  Find Cartology on Instagram: https://instagram.com/thinkcartology  Find Cartology on Facebook: https://facebook.com/thinkcartology  podcastify.me is a full-service podcast production company that designs podcasts around people who are paid for their advice: coaches. If you're knowledgeable in your space and want a steady stream of people who have the exact kinds of problems you solve and they want to talk about it, a  podcast may just be your secret weapon. They handle everything from finding guests, to editing, publishing, and promoting episodes, all with the goal of helping you build your business. Check them out: https://podcastify.me
58:18
August 12, 2022
Episode 22: Productizing The Product Process
Episode 22: Productizing The Product Process
Sourcing has become a much bigger issue for brands as the pandemic continues to close down China and back up the pipeline, as well as loading docks and ports across the world. So scaling might seem difficult at a time like this. Not only scaling but making new connections and finding new opportunities feels almost impossible. Ben & Oliver want you to rethink that. With Checkpoint International, they've templated the processes for sourcing and are leveraging the incredible quick postal system in China to their advantage. Listen in to hear how Oliver gets his food delivered to him during quarantine and why these guys are onto something when it comes to growing your brand. Like what you’re hearing? Head over to https://thelongergame.com/ to read show notes, watch the episode or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guests: Oliver Knack, originally from Australia, has been working in sourcing and quality control in Asia since 2012. Primarily based in China for over 10 years, Oliver has worked in various capacities in the industry and helped hundreds of clients from North America, Latin America, Europe and the Asia Pacific manage their purchasing activities in all the major manufacturing countries in Asia. Oliver has worked with clients large and small ranging from large retail chains to independent Amazon sellers across a wide range of consumer products. Ben started working in manufacturing in China after his junior year of college. The brand he started, Xtatix, sold private label consumer electronics into the US market. Xtatix closed in 2008 and shortly after Ben focused on growing Hatch, a company that sold private label consumer electronics to other brands. Hatch ended up selling millions of MP3 players and Android products to Walmart, Best Buy, and other top retailers through Hatch's client's brand. In 2015 Hatch pivoted to focus on the development and manufacturing of custom Android products. Ben has rare first-hand experience within the Chinese manufacturing and technology hardware ecosystem. Website: https://Checkpointintl.com Find Oliver on LinkedIn: https://www.linkedin.com/in/oliverknack/ Find them on Facebook: @checkpointintl Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and podcastify.me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com/ Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology podcastify.me is a full-service podcast production company that designs podcasts around people who are paid for their advice: coaches. If you're knowledgeable in your space and want a steady stream of people who have the exact kinds of problems you solve and they want to talk about it, a  podcast may just be your secret weapon. They handle everything from finding guests, to editing, publishing, and promoting episodes, all with the goal of helping you build your business. Check them out: https://podcastify.me
46:22
July 29, 2022
Episode 21: Our World Is Changing And Ecommerce Is No Different
Episode 21: Our World Is Changing And Ecommerce Is No Different
Retail has drastically changed since the beginning of the pandemic,  where e-commerce saw a huge influx of growth. This has forced brands to have to be agile in order to stick around. Brands can no longer sit on one channel and focus on dominating there alone. I speak this week with  Destaney Wishon, CEO of BetterAMS, an advertising partner and service provider for brands on the Amazon marketplace, all about that change and how it's affected the brand's decision making, even giving us a peek behind the curtains of what BetterAMS has done to remain relevant. Like what you’re hearing? Head over to https://thelongergame.com/ to read show notes, watch the episode or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest: Destaney Wishon is Co-Founder and CEO of BetterAMS. Website: https://betterams.com Find her on LinkedIn: https://www.linkedin.com/in/destaney-wishon/ Find her on Instagram: @destaneyW Find her on Facebook: Destaney Wishon Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and podcastify.me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace.  They work directly with brands to create a strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com/ Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology podcastify.me is a full-service podcast production company that designs podcasts around people who are paid for their advice: coaches. If you're knowledgeable in your space and want a steady stream of people who have the exact kinds of problems you solve and they want to talk about it, a  podcast may just be your secret weapon. They handle everything from finding guests, to editing, publishing, and promoting episodes, all with the goal of helping you build your business. Check them out: https://podcastify.me
40:43
June 17, 2022
Episode 20: The Swamps Of Amazon And Brand Adventures
Episode 20: The Swamps Of Amazon And Brand Adventures
As 2022 ages, it's clear that Amazon will keep dominating the e-commerce sector. This means that brands that don't adapt will fizzle out.  For most, adapting means seeking treasure in the uncharted world of  Amazon. But you can't do this without a guide. Elizabeth Greene of  Junglr is that guide. An Amazon Ad expert, she joins us on the show today to reveal how you can boost product sales on the platform using  Ads. Like what you’re hearing? Head over to https://thelongergame.com/ to read show notes, watch the episode or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest: Elizabeth Green is one of the Founders of Junglr, an Amazon advertising agency. She stepped into this role as a way to help other sellers, and somewhere along the journey, uncovered a deep love for all things spreadsheets and data. Website: https://www.junglr.com Find Junglr on LinkedIn: https://www.linkedin.com/in/elizabeth-greene-junglr/ Find Junglr on Facebook: https://www.facebook.com/elizabeth.olsongreene Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and podcastify.me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace.  They work directly with brands to create a strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com/ Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology podcastify.me is a full-service podcast production company that designs podcasts around people who are paid for their advice: coaches. If you're knowledgeable in your space and want a steady stream of people who have the exact kinds of problems you solve and they want to talk about it, a  podcast may just be your secret weapon. They handle everything from  finding guests, to editing, publishing, and promoting episodes, all with the goal of helping you build your business. Check them out: https://podcastify.me/
40:33
May 27, 2022
Episode 19. You Can't Ignore The Pop
Episode 19. You Can't Ignore The Pop
In this episode of the Longer Game podcast, we visit the world of pop-up shops. Once the nucleus of retail, pop-up shops have since lost their prominence and appeal. However, recent market dynamics suggest that the days of open-air markets, bazaars, sugar dates, figs, and pistachios aren't behind us at all. In fact, they seem to be making a  comeback. That's what retail expert, Stephen Brooks discussed with us on  the show today. Like what you’re hearing? Head over to https://thelongergame.com/ to read show notes, watch the episode or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest: For over 35 years Stephen Brooks has been immersed in all things retail. His career has taken him to 57 different countries, working with retailers, landlords, e-commerce, and retail affiliated businesses big and small. Stephen is an author, speaker, and TV commentator for the TD  Ameritrade Network as well as the co-host of The Popable Podcast.  Stephen is passionate about the future of retail and works with his clients to navigate through the complex issues that they face in an ever-changing consumer-driven world. Website: http://www.thepopupexpert.com/ Find the Pop Up Expert on Instagram: @theretailspecialist Find the Pop Up Expert on Facebook: The Pop Up Retail Expert Find the Pop Up Expert on LinkedIn: StephenABrooks Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and podcastify.me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace.  They work directly with brands to create a strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com/ Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology podcastify.me is a full-service podcast production company that designs podcasts around people who are paid for their advice: coaches. If you're knowledgeable in your space and want a steady stream of people who have the exact kinds of problems you solve and they want to talk about it, a  podcast may just be your secret weapon. They handle everything from finding guests, to editing, publishing, and promoting episodes, all with the goal of helping you build your business. Check them out: https://podcastify.me/
37:60
May 19, 2022
Episode 18: Working Retail On The Frontlines Deserves A Medal.
Episode 18: Working Retail On The Frontlines Deserves A Medal.
In-store retail is a tough place to work. Long hours, a miserly wage, angry customers, and high customer service goals are characteristic of the job. In fact, anyone who has worked in retail knows there is a feeling of shame associated with the role. But why is that? Aren't retail employees the face of the store? Isn't the store's success hinged on their daily interaction with each customer? Join us as we speak to Ron Thurston, a retail expert, on how retail employees can find their pride. Like what you’re hearing? Head over to https://thelongergame.com/ to read show notes, watch the episode or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest: Ron Thurston loves retail. And he's proud of it. Ron has led the retail teams for some of America's most prominent brands, inspired thousands of store employees, and traveled relentlessly across the country to sit and listen to what they have to say. From a part-time sales associate to a Vice President of Stores, Ron has put in the hard work that a retail career requires and wrote this book to share what he learned along the way. ​ In 2021, Ron was named one of the world's Top 100 most influential people in retail and is a featured keynote speaker, podcast guest, and in-demand industry expert. ​ Ron most recently led the retail organization for INTERMIX, sits on the board of directors for GOODWILL NY/NJ, and is an advisory board member and mentor for several retail technology brands. Website: https://www.retailpride.com/ Find Retail Pride on LinkedIn: linkedin.com/in/rthurston Find Retail Pride on Instagram: @retailpride Find Retail Pride on Facebook: https://www.facebook.com/retailpride Michael Maher, the host, would love to connect with you. Reach out to him at…  Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and podcastify.me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com/ Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology podcastify.me is a full-service podcast production company that designs podcasts around people who are paid for their advice: coaches. If you're knowledgeable in your space and want a steady stream of people who have the exact kinds of problems you solve and they want to talk about it, a podcast may just be your secret weapon. They handle everything from finding guests, to editing, publishing, and promoting episodes, all with the goal of helping you build your business. Check them out: https://podcastify.me/
44:35
May 19, 2022
Episode 17: Short On Everything But Service
Episode 17: Short On Everything But Service
Episode 17: Short On Everything But Service Logistics are a nightmare right now. Docks are backed up for days. Parts for trucks aren't available. Incentives for workers are at an all time high because labor is in short supply. Now more than ever, great service makes a big different. Pearl Ausch, COO of First Choice Shipping shares my same enthusiasm for serving clients and we dig into the difficulties of running a business right now. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest:  Pearl Ausch helps sellers expand their businesses internationally from start to finish, including the proper registrations, shipping and educating clients about their different marketplace options. You can find them at... Website: http://www.firstchoiceship.com Instagram: firstchoiceshippinginc Facebook: firstchoiceshipping LinkedIn: firstchoiceshipping Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and podcastify.me.  Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology podcastify.me is a full service podcast production company that designs podcasts around people who are paid for their advice: coaches. If you're knowledgeable in your space, and want a steady stream of people who have the exact kinds of problems you solve and they want to talk about it, a podcast may just be your secret weapon. They handle everything from finding guests, editing, publishing and promoting episodes, all with the goal of helping you build your business. Check them out: https://podcastify.me
39:45
April 15, 2022
Episode 16: Experience Changes Everything
Episode 16: Experience Changes Everything
Episode 16: Experience Changes Everything Brick & mortar stores have taken a big hit since the pandemic, with a lot of the traffic moving online. One thing that hasn't, and likely won't, change is consumers wanting a good experience. Listen in as Startup Slang CEO Damiano Raveenthiran breaks down why experience matters. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest: "Damiano Raveenthiran is the Founder and CEO of Startup Slang, a creative full service eCommerce agency, specializing in the design, development, marketing and content production for eCommerce businesses of all sizes. In its young life as an agency, Startup Slang has already been able to work with over 2000 eCommerce merchants from all over the world. Startup Slang is on the way to becoming Canada's Favourite eCommerce agency with a full team of over 50+ eCommerce Specialists from coast to coast." You can find them at... Website: startupslang.com Instagram: @damianor Facebook: damiano raveenthiran LinkedIn: https://www.linkedin.com/in/damianor/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and podcastify.me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology podcastify.me is a full service podcast production company that designs podcasts around people who are paid for their advice: coaches. If you're knowledgeable in your space, and want a steady stream of people who have the exact kinds of problems you solve and they want to talk about it, a podcast may just be your secret weapon. They handle everything from finding guests, editing, publishing and promoting episodes, all with the goal of helping you build your business. Check them out: https://podcastify.me
40:32
April 01, 2022
Episode 15: Do You Know Your Audience? Localization and Why You Shouldn't Sell Fluff In Germany
Episode 15: Do You Know Your Audience? Localization and Why You Shouldn't Sell Fluff In Germany
Episode 15: Do You Know Your Audience? Localization and Why You Shouldn't Sell Fluff In Germany Games that are funny and topical here in the US are not necessarily going to be hilarious in a place like say Japan, think Cards Against Community and other crazy games. Localization is a necessary part of success in ecommerce and retail in general. Languages, cultures, and interests change wherever you go so you have to think like that local country thinks as a brand. Jana Krekic, CEO of YLT Translations walks us through how to think and adjust our mindset effectively. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest:  Jana is a certified translator, international speaker, an E-commerce consultant and also the founder of 7-figure Amazon dedicated translations agency - YLT Translations.  She has had over 5 years of experience working with various 7 to 9-figure Amazon sellers and is very passionate about her work.  Jana was also a business development manager in one of the biggest North European online eCommerce platforms for 8 years where she had gained a lot of experience with online businesses. She doesn’t only lead the team of 82 people, but also completely understands E-commerce and Amazon and has created an Amazon dedicated translation agency which helps sellers scale their businesses across different international marketplaces. You can find them at... Instagram: https://www.instagram.com/ylt_translations/ Facebook: https://www.facebook.com/jana.krekic/ LinkedIn: https://www.linkedin.com/in/jana-krekic-04739227 Website: https://ylt-translations.com Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Arch DevOps. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting.
40:54
March 25, 2022
Episode 14: Supply & Demand: The State of Ecommerce
Episode 14: Supply & Demand: The State of Ecommerce
Episode 14: Supply & Demand: The State of Ecommerce As things heat up with Amazon continuing to see incredible growth, my guest Brett Bohannon and I discuss what is needed to fill gaps. It may surprise you. New career opportunities abound. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest:  Brett Bohannon started in the Amazon space in 2016 with his own Amazon product, He sold that business in 2019 and since then has been helping brands grow on the marketplace. He has helped over 100 brands to succeed on the marketplace.  You can find them at... LinkedIn: https://www.linkedin.com/in/brett-bohannon-1992329/ Website: https://www.voartex.com Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Arch DevOps. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting.
36:45
March 11, 2022
Episode 13: Platform Data And Lessons On Growth
Episode 13: Platform Data And Lessons On Growth
Episode 13: Platform Data And Lessons On Growth Ecommerce is not just Amazon and that's it. There are tons of platforms out there and SaaS companies are going to need to stay on their toes as more and more channels appear. Sreenath Reddy, CEO & Co-Found of Intentwise, walks through how his company is embracing the future. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest:  Sreenath K Reddy is the Founder of Intentwise. Prior to Intentwise, he ran performance marketing and data management teams at Orbitz, a leading online travel company.  You can find them at... LinkedIn: https://www.linkedin.com/in/sreenathkreddy/ Website: https://intentwise.com Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Arch DevOps. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting.
37:31
February 25, 2022
Episode 12: Data or Anecdotes; Which Is More Important?
Episode 12: Data or Anecdotes; Which Is More Important?
Episode 12: Data or Anecdotes; Which Is More Important? Data seems to consume our lives today but what do we really know about data? Why is data important? What kind of data should we be using to make intelligent business decisions? How far has the world of data come from? Why am I asking so many damn questions right now? Listen in as guest Andrew Hamada, CEO of Reason Automation, schools us on data and why it's useful in our lives but why it's also not THE most important piece of information out there. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest:  Andrew is CEO & co-founder of Reason Automation, an Amazon data provider. He spent 7 years at Amazon where he ran marketing, merchandising, and customer research programs for Hardlines, Media, and Alexa. 15 years total in e-commerce everywhere from iStock to Gumballs.com. You can find them at... LinkedIn: https://www.linkedin.com/in/andrewhamada/ Website: http://reasonautomation.com/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Arch DevOps. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting.
40:05
February 11, 2022
Episode 11: Ego @ Jon Dot Com
Episode 11: Ego @ Jon Dot Com
Episode 11: Ego @ Jon Dot Com Get ready for the execution: execution of the fundamentals, that is. You want to succeed as a brand? 2 things. One, build a solid foundation and two, make decisions as quickly as possible with enough data. Yeah, it's really that simple. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest:  My name is Jon Tilley, and I am an entrepreneur. I am also a  realist. I like to be optimistic and work towards my goals, but I'm not  naive about the obstacles that stand in my way. Before starting  my own business,I spent 15 years working as an account director &  strategist for some of the top digital agencies in Johannesburg, London,  and Los Angeles. Then, I began my entrepreneurial journey in 2014 when I launched multiple private label brands on Amazon--all successfully. Inspired  by this success and the new flexible, restriction-free, and limitless  lifestyle that came with it, I co-founded ZonGuru, an Amazon FBA tool  suite to help more sellers achieve the same. ZonGuru gives  sellers easy-to-use tools to perform product research, listing  optimization, and monitor business metrics. With its easy-to-use  interface and robust, accurate data, ZonGuru brings customers the most  in-depth analysis possible to help stay on top of business trends. My  vision is to become successful and happy with myself and those around  me. But this is only possible with the support of others who believe in  me. My plan is to keep momentum by making decisions and staying  focused on what's important because, as the saying goes, “life is  meaningless until you give it meaning." You can find them at:  Website: https://zonguru.com Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Arch DevOps. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting.
35:16
January 28, 2022
Episode 10: Brand Presence In The Future
Episode 10: Brand Presence In The Future
Episode 10: Brand Presence In The Future Being a brand in today's day in age is difficult. Why? Because so much is changing. David, CEO/Co-Founder of Chipmonk Baking tells us that being ready to pivot will keep you in the game. That's whats most important after all, right? The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest:  David is co-founder & CEO of ChipMonk, a specialty baking business based in Houston that creates low carb, gluten free desserts. ChipMonk’s mission is to help people indulge mindfully, making better nutritional choices by cutting sugar out of their diets without sacrificing sweets. Prior to starting his business in 2019 with co-founder Jose Hernandez, David spent many years working in management consulting and in the commercial aviation industry across various disciplines including audit, financial planning, project management, and competitive research. Most recently, David was head of financial analysis and performance improvement for Work America Capital, a venture capital firm dedicated to investing in Houstonians and Houston-based businesses with high potential. David holds an undergraduate degree from Rice University and a Master’s in Accounting from the University of Texas at Austin. He is incredibly passionate about startups and enjoys meeting and learning from other entrepreneurs. You can find them at... Website: https://chipmonkbaking.com/ Instagram: @chipmonkbaking Facebook: @chipmonkbaking LinkedIn: https://www.linkedin.com/in/david-downing-16784023/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Arch DevOps. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting.
32:58
January 14, 2022
Episode 9: Creative Financing You Never Knew Was Possible
Episode 9: Creative Financing You Never Knew Was Possible
Episode 9: Creative Financing You Never Knew Was Possible The  fintech world has exploded but don't forget, the people looking for  capital and answers as just that: people. Benji Nunn, CEO of CreditHub,  recognizes that and so we get into the details of getting your brand  financed. You might think you have cash flow problems but maybe you've  got too much cash. Say whaaatt??? Yup, I said it. Tune in for more. The  Longer Game is a podcast focused on leaning into the trends and  advancements in retail so brands see a clearer path to success across  ALL channels. We’re looking at retail in a whole new way, looking to  better understand the future of retail. It’s Retail Reimagined. Sharing  hope about the future. No one channel can a business sustain. Go  omni-channel. Like what you’re hearing? Subscribe to our channel  and make sure to click or tap the bell so you get notified whenever new  episodes drop. Want to learn more about The Longer Game? Head  over to https://thelongergame.com to read show notes, watch more  episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest: I  am the Managing Director with CreditHub® We support and advocate for  small business We service business owners, would be entrepreneurs and  investors through educational and business finance lending platform. We  use fin-tech to transform the companies we consult. Our vision is to  offer a superior lending experience with using high tech and high touch  customer focused approach. You can find them at... Website: https://www.credithubaccess.com LinkedIn: https://www.linkedin.com/in/benjie-nunn-1927b38/ Facebook: @credithub Instagram: @credithubaccess Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Arch DevOps. Cartology  is a customized done-for-you service agency that helps brands  accelerate growth and get profitable on the Amazon marketplace. They  work directly with brands to create strategy and then go right out and  execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Arch  DevOps specializes in automation, and they use some of that automation  to produce this very podcast. They're great at finding bottlenecks and  automating processes, and if you work with them, you'll free up time and  revenue in a hurry. A little bit of automation can result in a big ROI.  Stop by https://archdevops.com to find out more, and pick up a free  e-book on whether your company culture is even ready for automation,  along with a free ROI calculator just for visiting.
38:30
December 31, 2021
Episode 8: Single Channel Commerce: How Risky Is It?
Episode 8: Single Channel Commerce: How Risky Is It?
Single Channel Commerce: How Risky Is It? Keeping all your eggs in one basket is known to be bad but for some reason so many brands still continue to rely upon a single channel. Entrepreneurship in general is a risk but relying upon a single channel is putting your entire business in jeopardy. Tim and I talk about risky business and how you can improve your chances of success. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest: Timothy is a serial entrepreneur and the founder and CEO of the Helium family of brands. He serves as the President and CEO of Helium SEO, which is a technology driven digital marketing agency that provides data driven digital marketing and leverages AI and Machine Learning to provide superior SEO results for mid-sized and enterprise businesses. Helium has 51 employees, offices in Ohio and California, and was recently named “Aspiring Business of 2019” by the Cincinnati Chamber of Commerce. Timothy travels often to speaking events and loves speaking & training audiences on SEO and digital marketing methods that are new and driving results. You can find them at... Website: helium-seo.com LinkedIn: https://www.linkedin.com/in/timothyjwarren25/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Arch DevOps. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com LinkedIn: https://linkedin.com/company/cartology Instagram: https://instagram.com/thinkcartology
42:14
December 17, 2021
Episode 7: Ecommerce Is Crazy Right Now
Episode 7: Ecommerce Is Crazy Right Now
Ecommerce Is Crazy Right Now Ecommerce has experienced a lot of changes since the covid-19 pandemic and the growth in the industry has only created more demand for services. With the demand in shopping has come the growth of the brands looking to capitalize on that demand. It's a dog eat dog world out there and nobody wants to be a cat, am I right? The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest: Leading authority in systematizing and scaling Ecommerce agencies. Dedicated to maximizing agency efficiency and enabling agency owners to get out of the day-to-day of running their agency so they can focus on taking it to the next level. As former COO of a leading Shopify Plus agency, I've worked with over 60 Ecommerce agencies across the globe to implement best practice systems and processes to grow profitably. From building scalable retainer models to coaching high-performing leadership teams, I work with Ecommerce agencies to simplify the next steps in scaling their ecommerce agency. You can find them at... Website: https://ecommercepartnerships.com/ LinkedIn: https://www.linkedin.com/in/rachelmjacobs/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Arch DevOps. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting.
39:04
December 06, 2021
Episode 6: Regional Plays Matter
Episode 6: Regional Plays Matter
Episode 6: Regional Plays Matter Expanding your business internationally is easier than ever before but it's more difficult than you think. Which marketplaces perform best regionally should make a difference in where you choose to expand and without knowing that, your plan to expand could fail. Remember that localization makes a difference. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest: James Dihardjo is co-founder of MerchantSpring and has been part of the e-commerce space in Australia since the early days. James is responsible for customer success and is obsessed with providing industry leading e-commerce analytics to sellers all over the world. You can find them at... Website: https://merchantspring.io LinkedIn: https://www.linkedin.com/in/jamesdihardjo/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Arch DevOps. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting.
40:14
November 19, 2021
Episode 5: Mo Money Mo Problems
Episode 5: Mo Money Mo Problems
Episode 5: Mo Money Mo Problems The retail space is seeing a ton of capital comes it's way, with ecommerce being the predominate sector getting the largest influx. Why is this happening? What are VC firms seeing that the regular consumer doesn't? Are they winning? Listen in to find out more. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest: Jake Barnett is VP, Business Development for Fortunet, a leading e-commerce investment bank. Jake works with sellers around the world helping them strategize and prepare for business exits and then accompanying them through each stage of the process. Jake got into the Amazon M&A market early and was on the buy-side with 2 prominent aggregators, completing more than 15 transactions before deciding to "switch sides" to help sellers navigate the exit process to get the best deals possible. You can find them at... Website: www.fortunet.net LinkedIn: https://www.linkedin.com/in/jakebarnett/ Instagram: @jakebythelake213 Facebook: https://www.facebook.com/jake.barnett Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Arch DevOps. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting.
45:59
November 05, 2021
Episode 4: Consumers Are Changing The Rules of the Game
Episode 4: Consumers Are Changing The Rules of the Game
Episode 4: Consumers Are Changing The Rules of the Game As Amazon blazes the path forward in ecommerce, consumers are becoming used to the perks of being a Prime member. This has changed the entire landscape of both ecommerce and brick & mortar stores. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest: Tyler joined Amazon in 2013 and spent seven years building teams to help grow the ecommerce platform. Some of Tyler's roles included, category manager for the PC category, head of the retail buying team for Home Improvement and Smart Home, head of Marketing and Compliance programs for Amazon Canada, and lastly, Head of Marketplace for Amazon Canada. Since leaving Amazon in Q1 2021, Tyler co-founded The Lab Consult to help brand owners scale profitably on Amazon by helping business leaders build sustainable growth plans and implement new data and mechanisms into their organization. You can find them at... Website: thelabconsult.com LinkedIn: https://www.linkedin.com/in/tylermwallis/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Arch DevOps. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting.
40:34
October 22, 2021
Episode 3: Brand, Brand, Brand
Episode 3: Brand, Brand, Brand
Episode 3: Brand, Brand, Brand Brands have to tell relevant stories to play #thelongergame today. We've been communicating through stories for millenia and they resonate so strongly with us because of our communal nature. If your brand isn't telling the right story or a relevant one, you're likely to be dead in the water. Get your brand's message on point and grow your brand successfully. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. About our guest: Andrew Morgans is a thought leader in the Amazon Branding space. He is a resident mentor at UMKC's Regnier Institute for Entrepreneurship and Innovation, and guest lectures at the Henry W. Bloch School of Management. He received the mentor of the year award in 2019 from UMKC. He was given masters certificates in 2020 in both Entrepreneurship from Babson College, and in Design Thinking from Missouri State University. Andrew found early success as an internal corporate e-commerce manager. In less than a year he launched and scaled corporate brands new to Amazon topping over $1 million in new sales, and repeated this more than once with several different businesses before launching on his own with the launch of Marknology as a service based, Amazon focused marketing agency. He simultanously launched his first brand, Landlocked Co Apparel. Marknology™ has worked with over 300 global brands and has managed sales of over $500 million. Adidas, Marvel, Arrojo NY, Nylabone, Guardian Bikes, and Swiss are just some of our international clients. Kansas City clients include: Faultless Starch, Made in KC, Modigliani, Hyalogic, The Fishing Caddy, Helio, Contour MD, Mobility Designed, and Notes to Self. Andrew is featured on a weekly podcast, Startup Hustle and speaks on e-commerce, branding and Amazon at conferences and events all over the United States. To Follow his Journey you can find him on Youtube by Searching Marknology. You can find them at... Website: https://www.marknology.com/ LinkedIn: https://www.linkedin.com/in/amorgans/ Instagram: @andrewmorgans Facebook: andrew.morgans Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Arch DevOps. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com
37:51
October 08, 2021
Episode 2: Oh The Trouble I've Seen
Episode 2: Oh The Trouble I've Seen
Episode 2: Oh The Trouble I've Seen Being in retail isn't so easy, Amazon specifically. Brands want to sell their product but when you play with the big boys and girls, you play by their rules. Amazon has complications unique to their marketplace and you have to know what you're getting into before you set foot on the playground. Or the court. Or whatever. Listen why you need to be prepared and what to do if you find yourself in a pickle. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest: Chris McCabe is owner and founder of ecommerceChris, an Amazon seller account consultancy. He was formerly an Investigation Specialist for Amazon’s Seller Performance team. EcommerceChris was the first company founded by a former Amazonian designed specifically to help suspended marketplace sellers. You can find them at... Website: https://www.ecommercechris.com/ LinkedIn: https://www.linkedin.com/in/chris-mccabe-2646555/ Facebook: @thechrismccabe Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Arch DevOps. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting.
45:59
September 24, 2021
Episode 1: International Expansion & Its Trials
Episode 1: International Expansion & Its Trials
International Expansion & Its Trials Moving your business international will open you up to a whole new set of customers you never knew you had. It ain't so easy though. Customs, exchange rates, laws & regulations, consumer demands regionally; it all can be a barrier. Take the time to research where you're going and plan ahead. Find great partners that will help you through the process. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest: Ryan Cramer has worked for various companies in the eCommerce/Amazon space for 6+ years, specializing in partnerships, marketing, business development, and branding. He was introduced to the eCommerce/Amazon world in 2014 when he worked for Evergreen Enterprises under their B2C sector as their Affiliate/Partnership Manager - working with deal sites, blogs and influencers. He grew a non-existent revenue channel to multiple years of 6 and 7 figure growth. You can find them at... Website: https://usa.pingpongx.com/us/index?inviteCode=ccpodcast LinkedIn: https://www.linkedin.com/in/ryancramer1/ Facebook: Ryan.J.Cramer Instagram: @ryan.cram3r Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Arch DevOps. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Arch DevOps spot problems before they arise. Speed up your testing and development process. Get your product in front of customers before your competition can. Arch DevOps helps you build a QA testing plan that’s tailored to your software and your business needs. Keep Your Software Awesome. Website: https://archdevops.com/ Find Arch DevOps on LinkedIn: https://linkedin.com/company/arch-devops-llc/
40:52
September 10, 2021
Season One - The Intro
Season One - The Intro
Marketing and E-commerce is hard to get right. It's tempting to jump  into short term returns, but ignore the ripple effects that happen later. Those ripple effects? That's what this podcast is all about.  Check out what the meaning of The Longer Game is, as it relates to online retail, marketing, e-commerce and everything else that can affect your business. Season One is dropping soon, so tune in, subscribe, and let's get ready.
03:32
September 06, 2021