The Marketing 7

In this episode, we speak to Damian Thomas, Motion Director at Torpedo.

Damian shares a subtle masterclass in the art of filmmaking, courtesy of Burberry and their Open Spaces ad, released in October 2021 - a perfect and tactically timed release, when all of us were crying out for freedom and expression.

In this episode, we welcome Tom Isaac, Youth Support Manager at Oasis Hub Waterloo. Tom talks about ‘Have A Word’, the amazing campaign run by the Mayor of London’s office in response to the harassment women too often face in the city - and its success in tackling a real social issue. We also discuss the power of authenticity in content and brand messaging, and why it’s important to get it right, every time.

In this episode, we welcome John Clifford, General Manager and Partner at Entrepreneur First, here we discuss the power of a simple and personalised message - and just how far that can go, when you get it right.

In this episode, we welcome Bryn Rees, Digital Content Strategy Leader at IKEA to talk Oatly, the brand behind one of Bryn’s favourite adverts, and their sustainable and omnichannel approach to content. Bryn also shares his tips on content reusability, and adopting a content-first mindset - something every brand should be thinking about.

In this episode, we speak to Sophie Miller, freelance social media manager and Founder of Pretty Little Marketer - a social media marketing community, with a combined following of nearly 200K.  Sophie speaks about building the business of her dreams and reinforces the point that anyone on the internet can succeed in building a loyal following, no matter their niche or interest.

In this episode, we speak to we’re joined by Julian Gratton, Senior Vice President of Brand, Marketing and Content at @Wejo.

Julian talks about the all-important ingredients of a good ad - from emotion and tried-and-tested selling techniques, to a water-tight script. All summed up in one of Julian’s favourite-ever ads, starring a certain Rowan Atkinson.

In today's end-of-season epilogue, we wrap the first season of The Marketing 7 by pulling each of our guests' top marketing tips into a single summary episode packed with value. A MASSIVE thank you to all our guests (we have been very, very lucky).

In today's episode, I'm joined by Dennis Yu, CEO of BlitzMetrics and the mastermind behind the 'dollar a day' marketing strategy. In it, we explore the power of learning by example and the importance of amplifying what already works.

If you like marketing gold, this is the jackpot 🎰

In today's episode, we speak to Sophie Top, Editor in Chief at Shoeby, to explore the ground-breaking approach VG took when it broke the story behind the now infamous Netflix documentary, The Tinder Swindler.

In this episode, we speak to Radvilė Jankevičienė, Head of Creative Production and Brand Communication at Hostinger International. We discuss the brands first ever broadcast ad, and learn from the one that didn’t make it.

In this episode, we speak to Mark Harrison, CEO of the DPP. We discuss the iconic branding and signature quick wit of The Econmist, and the importance of being authentic and finding your own voice.

In this episode, we speak to Sam Ramsden, Founder of Dojo Films. As well as learning a little more about the film and creative agency that uses local crews to make world-class content, we’ll take a look at their recent piece for Ocean Sheroes - a record-breaking team of female rowers.

In this episode we speak to Rachael Higgins, Founder of Because of Marketing, the marketing community that's growing at light speed. As well as hearing more about the BOM community, we discuss Gymshark's thought-provoking campaign for Mental Health Awareness Week, because 'some weights are harder to spot than others'.

In this episode we speak to Andy Nairn, founder of Lucky Generals, the agency behind Virgin Atlantic's new brand platform that invites us to 'see the world differently'. We'll take a look at Virgin Atlantic's latest broadcast ad and discover the thinking behind it, and hear Andy's top tip for marketers - thought honestly, his advice applies to everyone.