The Marketing Millennials
By Daniel Murray
Join us as we go on a journey with today's marketing leaders and tomorrow's top stars.
Zero BS. Just a fun, unfiltered, industry conversation with the game-changers behind some of the coolest companies from around the globe.
The one request we ask of all our guests... Stories or it didn't happen.
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The Marketing MillennialsDec 01, 2020
84 - Repurposing Video Content w/Dino Favara
Dino Favara is the founder of Mercury Media, a Digital Marketing Agency specializing in organic Instagram content strategy and email marketer. Dino is alsoon a journey to become the next big Youtube creator.
You can find Dino here: http://bio.link/dino And http://mercurysocialmedia.com.
Write Copy That Converts w/Joanna Wiebe (Founder of Copyhackers)
Joanna Wiebe is the creator of Copyhackers and the Copy Chief at CH Agency.
For nearly 15 years, she has worked with incredible companies like BT, Canva, Glowforge, Intuit, MetaLab, Prezi, SAP, Sprout Social and VWO to optimize their copy.
Check out: https://copyhackers.com/
83 - Finding Balance in Marketing with Joe Martin (VP of Marketing at Scorpion)
Joe Martin is currently the VP of Corporate and Demand Marketing at Scorpion. He formally was the CMO at CloudApp and did marketing at Adobe.
82- The Future of Marketing Operations w/Mike Rizzo (Founder of MO Pros)
Mike Rizzo is a career marketing operations professional passionate about using a people-first approach to building scalable and efficient solutions to the challenges faced by marketing, business operations, and client success teams.
In 2017 he also founded the growing community of MO Pros - a place where thousands of Marketing Operations Professionals connect, collaborate and help elevate the practice of Marketing Ops.
81 - Building Community with Lyle McKeany (Invisible College)
Lyle McKeany is the Community & Events Lead for Invisible College. He is also early-stage startup growth marketer, two-time co-founder, sales & marketing consultant, and advisor.
He is a writer, first and foremost. You can find his writing at https://lyle.substack.com where he sends a piece of his writing out every Saturday at 8:08 am PT.
80 - How to Run TikTok Ads w/Social Savannah
Savannah Sanchez aka Social Savannah is a paid social expert with a proven track record of helping DTC brands profitably acquire customers through campaign management + ad creative production.
Get her TikTok course here: https://thesocialsavannah.podia.com/tiktok-course
79 - Building your social media strategy w/Anthony Yepez
Anthony has 13+ years experience in social media marketing, influencer marketing, community building, team management, content creation, campaign development and analytics.
He currently is the SVP of Brand Strategy & Marketing Partnerships at CEG. He was formally the headed up social media at Bodybuilding.com and Spartan Race.
78 - Creating the foundation of your smart tech stack w/ Kevin Tate (CMO at Clearbit)
Kevin Tate is currently the Chief Revenue Officer at Clearbit. He was formally the CMO at Clearbit, CMO at Rigabo, VP at SurveyMonkey and has over 24 years of experience in marketing and sales.
Check out new Clearbit here: https://clearbit.com/
77 - Mike Johnson (Bachelor Nation): Personal Branding and Confidence
Mike Johnson is the Host of Bachelor Nation and the author of best selling book Making The Love You Want. You may know him from the as the contestant on season 15 of The Bachelorette aka Hannah Brown season, but he is so much more than that.
76 - Brand-First Conversion Rate Optimization w/Shaun Brandt (Co-founder at Oddit)
Shaun Brandt is the co-founder of Oddit, a brand-first conversion rate optimization company that's worked with over 750 direct-to-consumer brands to help them boost conversion & strengthen brand loyalty through their website.
75 - Understanding the Psychology of Why People Buy w/Melina Palmer
Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world.
Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses.
Melina obtained her bachelor’s degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and writes the Behavioral Economics & Business column for Inc Magazine. She teaches applied behavioral economics through the Texas A&M Human Behavior Lab and her first book, What Your Customer Wants and Can’t Tell You, published in May 2021.
74 - Nik Sharma ("The DTC Guy"): How to create a great landing page that converts
Nik is the CEO of Sharma Brands, a strategic initiatives firm working with a wide range of brands to help grow and scale revenue across digital platforms. Nik is one of AdWeek’s Young & Influential, Forbes 30 under 30, Business Insider's up and coming Investors to Watch, and an investor and advisor to some of the fastest-growing brands in commerce.
Subscribe to his newsletter here: https://nik.co/email
The Future of Marketing Ops | Ops Cast Podcast (MoPros)
The Marketing Millennials chat with Mike Rizzo (Founder of MoPros), Michael Hartmann (Sr. Director, Marketing Ops at Informa Markets), and Naomi Liu (Director or Global Marketing Ops at EFI) about all things Marketing Ops.
Check out Ops Cast: HERE
73 - How you should run marketing w/Adam Singer
Adam Singer is a Digital Marketing Executive. Previously led teams at Google, Invitae, LEX, and other awesome companies.
Follow Adam on Twitter at @AdamSinger.
72 - How to build an audience on TikTok w/JT Barnett
JT Barnett is Tiktok Advisor and Creator. He has building accounts that have amassed over 1 Million followers on TikTok (HoneyHouse) and advises some well known consumer brands on how to create content on TikTok like Poppi, Tonal, Therabody, My Girl Wellness, Magna Carta Cellars, Bulletproof Coffee, Spotify, and more.
CMO of Asana (Dave King) | How to think about marketing strategy
Dave King is the Chief Marketing Officer of Asana, which is on a mission to help teams work together effortlessly. He previously did marketing at Percolate, Salesforce, and HighFive.
Asana Jobs: https://asana.com/jobs/all
Asana Free Trial: https://asana.com/create-account
Repost: Feb 11 2011
71 - How to accelerate your marketing career w/Zain Kahn
Zain Kahn a marketing exec with deep experience in product-led growth and performance marketing. He has helped scale B2C products and marketplaces to over 8 million users in multiple verticals. Previously KPMG, Nestle, United Nations.
FREE BOOK PROMO
Get a free copy of Build Cool Sh*t by Dan McGaw by texting Millennial to 4159159011.
70 - Marketing Psychology Tips and Tricks w/Phill Agnew
Phil Agnew is the Senior Product Marketer at Hotjar and the podcast host of Nudge, the consumer psychology podcast.
EXCLUSIVE OFFER:
Get a free copy of Build Cool Sh*t by Dan McGaw by texting Millennial to 4159159011.
Eric Siu - Level Up Your Marketing Career
Eric Siu is the founder of ClickFlow (SEO Software) and Single Grain (Ad agency), Podcast Host of "Marketing School" and "Leveling Up" (45 Million Downloads), and Author of Leveling Up.
Get the book Leveling up here: https://www.levelingup.com/
69 - NFT Marketing w/Jon Youshaei
As one of few marketers to work at both YouTube and Instagram, Jon Youshaei was featured in Inc Magazine for "cracking the code to going viral.”
During five years at YouTube, Jon was Head of Creator Product Marketing where he worked with YouTube's top creators and celebrities to grow their audiences - and their incomes. During the past three years, Jon worked at Instagram where he helped build their creator team to empower a new generation of stars to grow and monetize on the platform.
EXCLUSIVE OFFER:
Get a free copy of Build Cool Sh*t by Dan Mcgaw by texting Millennial to 4159159011.
68 - Rory Sutherland (Ogilvy) - Psychology of Marketing
Rory Sutherland is the Vice Chairman of one of the largest and most world renowned agencies Oglivy and Mather.
He is also the author of one of the best marketing book, Alchemy, the Dark Art and Curious Science of Creating Magic in Brands, Business, and Life.
Get his book Alchemy: https://www.amazon.com/Alchemy-Curious-Science-Creating-Business/dp/006238841X
Exclusive to TMM Listeners:
20% off Oribi: https://oribi.io/tmm (the marketing analytics platform that gives you real answers on your website’s marketing performance)
67 - Go-To-Market Strategy w/Sangram Vajre (Co-Founder of Terminus)
Sangram Vajre is the co-founder of Terminus, a top Account-Based Marketing software company. He ran marketing at Pardot (acquired by ExactTarget and then by Salesforce for $2.7B).
He recently just wrote a book MOVE: the 4-question go-to-market framework which is a Wall Street Journal and USA Today best seller.
Exclusive to TMM Listeners:
20% off Oribi: https://oribi.io/tmm (the marketing analytics platform that gives you real answers on your website’s marketing performance)
66 - Disrupting Cold Email w/Andy Mowat (Founder of Gated)
Andy has spent his career building sales and marketing engines for world-beating companies (Upwork, Box, Culture Amp).
He is now the CEO and Founder of Gated, which is on a mission to make email better for everyone.
Exclusive to TMM Listeners:
20% off Oribi: https://oribi.io/tmm (the marketing analytics platform that gives you real answers on your website’s marketing performance)
65 - Jared Gardner (Sprinklr): Rethinking Marketing Technology
Jared Gardner is the VP of Digital Marketing at Sprinklr, the leading enterprise company for all customer-facing functions. He formally ran Demand Generation at ServiceTitan and Web Optimization at Qualtrics.
Exclusive to TMM Listeners:
20% off Oribi: https://oribi.io/tmm (the marketing analytics platform that gives you real answers on your website’s marketing performance)
64 - Alex Garcia (Gumroad): Growth Marketing Examined
Alex Garcia is the "Growth Guy". He currently runs marketing at Gurmroad and previously worked for the newsletter, The Hustle.
He currently is building marketing examined. A newsletter all about growth marketing.
Exclusive to TMM Listeners:
20% off Oribi: https://oribi.io/tmm (the marketing analytics platform that gives you real answers on your website’s marketing performance)
63 - Dave Gerhardt (Drift): Importance of Building Brand
Dave Gerhardt is the Chief Brand Officer at Drift and founder of DGMG (davegerhardt.com) where he helps B2B SaaS companies with marketing. Previously he was the CMO at Privy (acquired by Attentive).
He also has an upcoming book coming Q4: founderbrand.com.
Exclusive to TMM Listeners:
20% off Oribi: https://oribi.io/tmm (the marketing analytics platform that gives you real answers on your website’s marketing performance)
Amanda Goetz (Founder of House of Wise): Brand Strategy
Amanda is the founder of House of Wise, a luxury CBD company for women, and the Half Time CMO at Teal. She was formally the VP of Brand & Product Marketing at The Knot World, the world's #1 wedding brand and online marketplace for couples and wedding professionals.
20% off Oribi: https://oribi.io/tmm (the marketing analytics platform that gives you real answers on your website’s marketing performance)
62 - Chris Walker (Refine Labs): How Dark Social Impacts Your Marketing
Chris Walker, the CEO and Founder of Refine Labs joins the podcast. We talk about Dark Social, Attribution, and Why/how people buy.
20% off Oribi: https://oribi.io/tmm (the marketing analytics platform that gives you real answers on your website’s marketing performance)
Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-walker-41597028/
Refine Labs Podcast: https://open.spotify.com/show/1AJwHPDw2RuybeMnn7CnNP?si=h6zmLFUxQ_aiEGDNyWiuXg
Ross Simmonds: Content Distribution Strategy
We sat down with the Coolest Cool aka Ross Simmonds last year. The founder of Foundation, B2B Marketing agency. This man is a content creation and distribution wizard.
Follow @thecoolestcool on Twitter
61 - How to Market to Marketers w/Kris Rudeegraap (CEO of Sendoso)
This episode guest is Kris Rudeegraap the CEO of Sendoso, the leading Sending Platform, which helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey.
Nicole Parlapiano (VP of Marketing at Tinder): Data, Gen Z and more
We were joined by Nicole Parlapiano, the Vice President, Marketing for North America at Tinder on Jan 4th.
She previously was the Head of Marketing at WeWork and Vice President at VaynerMedia.
60 - How To Do Audience Research w/Amanda Natividad
Amanda Natividad is currently the Marketing Architect for audience research startup, SparkToro. She also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist.
Previously: She led marketing for Growth Machine; led marketing for Liftopia; built Fitbit's B2B content program; led content & comms for NatureBox.
Justin Welsh: Make Income with Linkedin
Justin Welsh is a sales leader that helped build two $50M+ ARR companies, teams of 150+ people, and raise over $300M in venture capital from venture firms.
He also grew his LinkedIn following to over 70K followers and has one of the best Linkedin Playbook courses on the market.
Justin's Linkedin Course: https://www.theofficialjustin.com/personalbranding
The is a rerun episode from 2/24/2021
59 - How to Market an Agency w/Jeremy Moser
Jeremy Moser is the co-founder & CEO of uSERP, where he helps businesses improve organic rankings, traffic, and revenue through digital PR, SEO, and link building. His agency work with brands like Monday.com, Hotjar, Freshworks, ActiveCampaign, and more.
Matthew Kobach (Fast): How To Add Value On Social Media
This episode is a rerun from November 2020 from our talk with Matthew Kobach (@mkobach), Director of Content at Fast and former Head of Social Media for the New York Stock Exchange, who talks about how to do social media right.
58 - Everything Marketing Operations with Sara McNamara (Slack)
Sara McNamara is an award-winning marketing and sales technology solution architect whose work has been recognized by the likes of Salesforce (Pardot), Adobe (Marketo), Drift, and LeanData.
She currently does MarTech stack (+ strategy) @ Slack.
57 - Build Cool Sh*t with Dan McGaw
Dan McGaw is an award-winning entrepreneur and speaker. He is also the Founder and CEO of McGaw.io,a Marketing Technology and Marketing Analytics Agency. Coined as one of the original growth hackers, he has led the teams at Kissmetrics.com and CodeSchool.com.
He is also author of the book, "Build Cool Sh*t". Free copy here: https://mcgaw.io/build-cool-shit-book
56 - The Truth about Thought Leadership with Chi Thukral
Chi Thukral works as a Senior Digital Marketing Manager and Content Marketing Head at Yanko Design. She is one of the most authentic content creators and marketers on Twitter.
Follow: @chithukral on Twitter
55 - Allen Gannett - How to Write a Book
Allen Gannett is an entrepreneur, marketer, author, and angel investor, who Founded TrackMaven, which in October 2018 merged with Skyword to form the #1 content marketing platform and wrote the book, The Creative Curve
Follow @allen on Twitter.
54 - Melanie Deziel: Content Marketing Framework
Melanie Deziel is the Director of Content at Foundation Marketing and the author of The Content Fuel Framework: How to Generate Unlimited Story Ideas.
53 - Joanna Wiebe (CopyHackers): Writing Copy That Converts
Joanna Wiebe is the creator of Copyhackers and the Copy Chief at CH Agency.
For nearly 15 years, she has worked with incredible companies like BT, Canva, Glowforge, Intuit, MetaLab, Prezi, SAP, Sprout Social and VWO to optimize their copy.
Check out: https://copyhackers.com/
52 - How to Network like a Pro w/Dennis Yu (CEO of BlitzMetrics)
Dennis Yu is the CEO of BlitzMetrics, a digital marketing company that partners with schools to train young adults.
He is also Chief Technical Officer of ChiroRevenue, a digital marketing company that helps chiropractors with their online marketing efforts.
Follow Dennis: @DennisYu
51 - Search Engine Optimization (SEO) - Diana Richardson (SEMrush)
Diane Richardson is the Social media and community manager at SEMrush. She over 10 years of digital marketing and SEO experience.
50 - How to be Marketing Freelancer w/Kaleigh Moore
Kaleigh Moore is a freelance writer. Her specialty: Blog content, research, and reporting.
Kaleigh's clients include Shopify, AT&T, and more. She also cover retail, DTC, and sustainable fashion for publications like Vogue Business, Forbes, Glossy, Inc. Magazine, Entrepreneur, and Fast Company.
Follow: @Kaleighf
49 - Lebo Lion: Marketing is about Mindset
Lebo Lion is the voice of marketing in South Africa. She helps African Businesses nurture & accelerate growth with marketing & digital tools.
She is also a Speaker, Marketing Podcast Host, Social Media Strategist, and 40 Under 40 Business Elites.
Follow Lebo Lion: @LeboLion_SA
48 - Ann Handley (MarketingProfs): Everybody Can Write
Ann Handley is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies.
Ann is a speaker, author, and member of the LinkedIn Influencer program. She is the author of the Wall Street Journal best-seller on business writing, "Everybody Writes," and the co-author of the best-selling book on content marketing, "Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business."
47 - Environmentally Friendly Marketing Tactics - Dane Baker (Founder of EcoCart)
Dane Baker, Founder of EcoCart, is on a mission to make the fight against climate change easy, affordable, and accessible so that everyone can do their part.
Check out EcoCart - https://ecocart.io/
46 - Devin Reed (Gong) - How To Create Content That People Would Pay For
Devin Reed is the Head of Content Strategy at Gong and he also owns The Reeder where I help B2B marketing and sales teams with content strategy.
Follow him on Linkedin here: https://www.linkedin.com/in/devinreed/
45 - Why Personal Brands Matter For Your Brand with Amelia Sordell
Amelia is the Founder of Klowt, a Personal Branding Agency and the Founder of Socially Uncommon, a B2B Social Media Agency.
Follow her on Linkedin here: https://www.linkedin.com/in/ameliasordell/
Klowt: https://www.linkedin.com/company/klowt
Socially Uncommon: https://www.linkedin.com/company/socially-uncommon/
Personal Branding on Linkedin | Rep Your Brand Podcast with Nick Bennett
On this episode of The Marketing Millennials, Daniel talks with Nick Bennett on the Rep Your Brand Podcast. We discuss the benefits of growing your brand on LinkedIn.