Established IP can help in developing a world-class theme park or attraction, but it's not necessary. Dale Mason, Vice President and Executive Art Director at Universal Creative, talks about how he and he team developed the original mythology that drives Universal Orlando's acclaimed Volcano Bay park.
Is there any future for virtual reality in theme parks? David Schaefer from Falcon's Creative Group joined me to talk about what theme parks have done with VR - and how they can do better with it in the future. Is VR just a first step toward augmented reality, or can theme parks create VR attractions that can leave fans thrilled instead of frustrated?
Some of the most popular entertainment brands in the world are sports teams. With IP being king in theme parks these days, why don't we see more parks developing sports-themed attractions? I asked that question to the experts who have designed two of the leading examples of sports attractions in the world today - the team at JRA. JRA worked on creative design for Ferrari World in Abu Dhabi and the upcoming Steelers Country land at Kennywood, which will feature the record-setting nine-inversion Steel Curtain roller coaster. Joining me for the conversation are Randy Smith, the project director for Ferrari World, Rick O'Connell, the design director for Steelers Country and Shawn McCoy, the Vice President at JRA.
Dave Cobb and his team were tasked with designing what is now the world's largest indoor theme park for one of the biggest studios around. From inception to its public opening, Dave lets us in on the process of taking beloved characters and locations from the screen and bringing them to life in a world-class vacation destination.