The Retail Podcast - DeathGround | Marketing and Small Business Advice

How to hire an SEO Agency, is a problem I have faced in the past, and I know pretty much anyone out there running a small or even a larger business faces. How do you quantify if what you're being pitched is realistic or even going to cut the mustard?

Shopify SEO Tips - 4 Tricks you should know if you're struggling with Search Engine Optimisation on Shopify. Shopify out the box is a clean simple way to set up a shop. But we all know setting up a shop is a damn stroke easier than running a profitable online business. If you want to know what immediate Shopify SEO tips I employ on my own Shopify site, tune in.

In this Deathground Retail Podcast, we talk 4 key SEO tips you should be doing even before you hunt out an external Organic Marketing company. There are some issues with how their site is structured for you, and for some, it's often a little late once you're up and running. So use, these 4 tips to improve your SEO on Shopify.

5 Easy Ways Your Offline Shop Can Beat Online Competition 

If you run a brick and mortar business you may worry that online is eating into your market. You can't be blamed for thinking like that, we have it rammed down our throat constantly by national media. 

The reality is much more nuanced than that. In truth one statement can't talk about an entire spread of industries.  Are convenience tobacco stores going out of business because of Amazon? Hell no. High quality, amazing experiences, with impeccable branding will always resonate with consumers. Not all consumers, but the ones you probably want.  

"You'll never know the true value of someone until you can't afford to pay for their time"

Today's episode is all about paying it forward, and why it's so important in business.

DON'T BE AFRAID OF THE 'NO'S'

"It's called acting, darling"

Closing a deal, closing a book, closing a conversation; getting a resolution that works for what you want.

In today's episode, I talk about sales techniques that you can employ to get better at what you do, get more business. get more investors, or get the dream member of staff. I talk about the different ways to close a deal and how to use them.

Pitch, Tonality, Speed

"How do I pitch something? How do I sell something? I've never had sales training!" ... *NEWS FLASH*... We've all had sales training, some of us just don't realise it

In this episode, I talk all about every day sales we all make, and how to successfully apply this in business

"Many a terrible product backed by incredible marketing has far outperformed many an incredible product with terrible marketing"

'Be your own boss, make 9 figure profits with this business coaching scheme!'

I have had an annoying amount of messages like this recently. In Today's podcast, I talk about Business Coaching Scams and why they are never going to make you an entrepreneur.

If you like these podcasts, don't forget to give us a rating, review and subscribe for future updates!  
 

In Today's podcast, I give an insight into what my normal day looks like as a business owner. And no, it doesn't all come out smelling of roses.

In today's episode, I talk all about social media influencers and whether we should be using them as a form of advertising in business.

If you like these podcasts, don't forget to give us a rating, review and subscribe for future updates!

We're rounding off our five part series 'Top 5 Ways To Win In Retail' in todays final episode Part five: Point Of Difference

In today's episode, I talk about the importance of having a point of difference and how it will help you win in the retail game.

If you like these podcasts, don't forget to give us a rating, review and subscribe for future updates!

'Top 5 Ways To Win In Retail' is a five part series, we continue in todays episode with Part four: Loyalty Card Scheme

In today's episode, I talk about the importance of having a loyalty scheme in place and how that will help you win in the retail game.

If you like these podcasts, don't forget to give us a rating, review and subscribe for future updates!

'Top 5 Ways To Win In Retail' is a five part series, we continue in todays episode with Part three: Marketing

In today's episode, I talk about the importance of investing in your marketing and how this fundamental method will help you win in the retail game.

If you like these podcasts, don't forget to give us a rating, review and subscribe for future updates!

'Top 5 Ways To Win In Retail' is a five part series, we continue in todays episode with Part two: Professional Development

In today's episode, I talk about the importance of investing in your team and how commitment to professional development will help you win in the retail game. 

Build a team of people that want to be better tomorrow than they were yesterday, a team that fosters a culture of excellence. Surround yourself with a team that make a daily commitment to get better at everything they do. Understand that people WILL PAY MORE to come to a shop that creates an experience, and a major part of that experience is the human culture, the human touch, a personal and advice led service.

Give your team new opportunities, new development, make them feel valued. Because after all, happy staff means happy customers.

This episode is part one of a five part series 'Top 5 Ways To Win In Retail' 

Shoe Dog is an incredible book about Phil Knight the founder of Nike. Stanford graduate, after a year in the army, he was looking for meaning and had what he called 'a crazy idea'..

Thanks for listening in and please share this on to a friend if you know someone else who would value this.

If you enjoyed this episode, be sure to check out our last episode. 

 Instagram / Twitter: @the_mobshow

In todays podcast, I am joined by Jeremy Singer, Director of CVM Digital (marketing agency). Jeremy talks about WHY TRELLO IS LIFE. Never heard of Trello? Have a listen, it will change your life.

Do you manage a business? Are you tired of looking at excel spreadsheets? Need something more visually pleasing? Trello is a software which enables you to manage your business, customers and staff seamlessly. Most importantly, using Trello will save you SO much time.

Small businesses often struggle with communications in the business. With Trello you can totally revolutionise how you work your day, your business, your tasks, your new ideas and much more...

Don't forget to like, subscribe and share to a friend. Thanks for listening and reach out to me @the_mobshow on Twitter and Instagram

Jeremy's company - CVM Digital

Have you ever heard the phrase:

The truth about why your marketing is not converting online is my take on what we often forget to do in terms of UX, aka user experience.

We often do marketing campaigns to grow our online and offline projects, but have you ever stopped to really consider why some campaigns work, while others don't?

The truth is, different audiences, have a different perception of your brand. Some will have never even heard of you. Why does this matter? Well if you are asking people to visit your website and they have no experience of using it before, they may simply not know where the items they like are to be found. This is why we talk about enhancing UX in business and taking the time to test for it.

If you are going to spend the time to market, you should spend the time to talk about what goes wrong too.

If you want to find out more about The MOB show, and how to ask me any questions, check us out online at www.theMOBshow.com or visit us on Insta and Twitter @the_mobshow

Mason on business, draws from his retail experience of growing a multi-million revenue vape shop business and dumps all those findings for you, for free to improve your game.

If you were to get hit by a bus tomorrow, would your business still run without you? 

Every person who starts out a business, does it for a reason. Be it for themselves, for their family, for their legacy. BUT, you'll never grow into a bigger business if you're still thinking like a smaller business.

Outsource your skills, use who you have, give someone in your business the experience of doing something outside of their comfort zone to develop their skills and free up your time to work ON the business not IN the business. You may think you can't afford to pay another salary for somebody to do another role, but in the long term, you can't afford to NOT do that.

In today's podcast I talk about the 'bus test'.. make sure your business passes.

If you enjoyed this episode, check out our latest episode. 

Patience is a virtue, for a reason. 

"It's not the best brand that wins, it's the best known brand"

Today I talk about what underpriced attention is, and why it's so important in a business. Small business owners often wonder "Why are we not showing up on Google search?". In this episode, I cover some useful tips and tricks to help you be found on the internet.

 'Way of the Wolf - Straight Line Sales' is the work of rogue Stockbroker Jordan Belfort. It's a business book with an edge. The focus of this title is about employing sales skills at the highest level. Straight Line Sales, is Jordan's technique for working efficiently as a salesperson and for building insane charisma skills. 

I listen to a shed load of business books on Audible, so I have taken the time to review this particular title and tell you what's cracker-lacking with it.

If you want to improve charisma, sales or are looking for a how to sales guide, this business book review covers a title you should be taking a look at. How to improve Charisma - How to get insane sales skills - this title may be one of the most interesting business book reviews out there.

If you want to keep on top of what's going on with The MOB Show, follow me on Insta @the_mobshow

"80% of people who work for someone else, hate what they do."

'Interview with a Rockstar' introduces entrepreneur, CEO and founder of Rockstar Group, Jonathan Pfahl. In his day to day role, the Aussie born entrepreneur operates a seed fund, crowdfunding platform, mentoring group and startup accelerator as well as having a broad range of private equity investments and interests. There are few better versed in identifying a successful opportunity right now than Jonathan and his black book of industry contacts.

Born in Australia and emigrating to the UK, Jonathan began his first venture at the age of 9. He studied down under before working in investment banking at Goldman Sachs. After a number of years in Hong Kong also, the allure of working for himself and the advice his father and role model gave him:
"You will never get rich working for someone else" led him into establishing Rockstar Group.