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The Niching Compass

The Niching Compass

By Allegra
A new approach to coaching for coaches
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Spontaneous micro-episode - a Voxer message I sent another coach today
I hope you hear something in this that helps you on your own journey. Vox me your thoughts. I'm there @ allegrastein
June 10, 2022
On Pricing your Coaching and Handling Price Objections
Practicing handling pricing objections is an essential skill for any coaching wanting to run their own gig. I hope these ideas help you navigate those conversations more confidently and creatively. Email me with your insights and follow up questions: OR Vox me: @allegrastein Join Misfit to Maverick to get some help taking action and practicing your own work:
June 08, 2022
Having a hard time "finding a problem you want to solve?" Consider this alternative.
"Find a problem you want to solve" is good marketing advice, yes, but what if you're a coach who isn't lit up (yet) but a particular problem and instead wants to cast a wider net? Consider the alternative: Create an experience you want to invite people to. Come say hi:
April 22, 2022
A Conversation with Robbie Swale
Check out Robbie's book - How to Start When You're Stuck -  here. Learn more about Robbie at or Robbie's LinkedIn: Click here to listen to my interview on The Coaches Journey podcast
February 28, 2022
How to describe your coaching to others when you're still in a phase of experimenting, testing, playing, pivoting, and discovery!
Today's episode was inspired by a client of mine who asked, "so how do I tell people what they're going to get when they sign up for my email list?" ----- when she's in a super dynamic and exciting period of testing, discovery, growth, and change! I took this question - about how to marry creativity/freedom/experimentation/play with the consistency and clear messaging we're craving on the business side - to my colleagues and advisors. What emerged are four insights shared in today's episode.  Reach out any time: Check out Misfit to Maverick:
February 02, 2022
You're invited to FebuShary!!
FebuShary is members-only experiment we'll be running in the Misfit to Maverick coaching community starting February 1. If you've been itching to start shining your light and sharing your work, this is the place to be. To join visit Vox @ Allegra Stein or email me ( with any questions
January 24, 2022
MicroEpisode: Training as a coach vs practicing coaching
The critical difference between getting trained in something and practicing that thing. With thanks to Seth Godin for the inspiration. Thoughts? Reflections? Questions? Vox me @ Allegra Stein
January 20, 2022
An idea for your very first project as a new (or burned out!) coach
What if your first project wasn't to build a website, design an offer, or create a client? What if, instead, it was simply to start talking to people? email me: Voxer: @ Allegra Stein Become a coaching Maverick:
January 14, 2022
Redefining "niche" in the land of coaching
The first step when talking about "niche" is to agree on how to define it. In this episode I share a recent evolution in my own thinking about "niche", inspired by a lovely listener email from a few weeks ago. I hope these insights help loosen the niche-chains you may have been feeling bound by. Let me know your thoughts! twitter: @allegrastein Vox me: @ Allegra Stein
December 02, 2021
Finding the audience that wants to experiment with you
You don't need to have everything figured out before you start talking to others about your work. In fact, there's a whole sea of people out there who love to try things out and are totally cool with - and love ! - the messy middle. Send a note any time: Vox me @ Allegra Stein Join the email community at
October 29, 2021
What is Coaching? Insight #3 - An Empty Box
Coaching as an empty container. Email me: Vox @ Allegra Stein Get the weekly digest:
September 27, 2021
"What is Coaching?": Insight #2
What did you hear in this? What do you want to remember? Take a moment to share your thoughts:
September 10, 2021
"What is Coaching?": Insight #1
What did you hear? What do you want to remember? Write and let me know!
September 06, 2021
Allegra's Take: "how can I bring a more Maverick-y me to my messaging??"
I'm so excited to be responding to a listener Question today! Send your own thoughts and Qs to: Check out YouMap® for Coaches over a
August 06, 2021
Microepisode: have you put too many constraints on yourself?
Sign up for daily Notes to Coaches over at
July 10, 2021
A microepisode: Action doesn't have to be Massive to have Meaning
Learn more about Allegra and get updates about upcoming opportunities to work together in a coaching cohort at
July 08, 2021
Two Categories of Coaching Experiments
If you're itching to take some action in your practice but don't know where to start, consider these two main categories of coaching experiments you can start playing with. email me your thoughts! Join my email community: Send me a voice note:
June 14, 2021
How willing are you to suck at this whole coaching thing for a bit?
The Coaching Industrial Complex puts so much pressure on new coaches to be GOOD and SUCCESSFUL right away, and subtly (or not so subtly) reinforces the idea that  if we're not "succeeding" it must be because there's something wrong with US, not with the industry we're swimming in.  But what if you were willing to let it be messy, imperfect, and to make a lot of mistakes on your way towards figuring out who you are as a coach and what your work is going to look like over the long haul? What if the path towards mastery involves a ton of practice, "failure", and learning along the way? Are you willing to be a beginner for as long as it takes until you're not? Are you willing to prioritize learning over any particular result, to be bad at something until you're good at it? What would it be like if you stopped punishing yourself for not having it all figured out? All of this, plus what coaching has to do with Poker, in today's episode. The Biggest Bluff Send me a voice message: Learn more about Allegra:
June 01, 2021
Finding that sweet spot between your gifts and "what good coaches do"
I am so excited to be back and sharing this idea with you today -- if you've at felt a conflict between your natural gifts and  what you think "good coaches do" or "good coaching is", this one is for you. What if, in fact, your best coaching emerges out of you celebrating, embracing, and highlighting YOUR greatest gifts, talents, and strengths? Listen on! Join my email community at Check out my YouTube channel at
May 30, 2021
4 Ways to engage with Clubhouse (if you want to)
I've been keeping my mind open around how I might engage with Clubhouse over this past month and wanted to share 4 ways you could approach it (should you choose!) If you end up exploring, come find me @allegrastein and join one of my upcoming rooms. It's a grand experiment, everyone - let's play.
March 01, 2021
Turning the mic over to the amazing coaches I've worked with in 2020!
Learn more about the coaches: Jeanne Savelle - Laura Kalister - Krista Overly - Linda Heinsohn - Sheryl Turner - Nancy Dawdy - Marta Regalado - Andrea Johnson - Normal Frahn - Heather Fillmore - Julie Jones - Leeny Hoffman - Lee McCraw-Leavitt - Karen Bierdeman - Itazamarie Chevere-Torres - Jill Rosenau - Karen Retardo - Penny Gambill - Marianne McCourt - Catherine Ferguson - Lisa Schwartz - Apryle Oswald - Ali Terry - Amy Bellis - -- Love to you all --- Allegra
December 31, 2020
Coaching Experiences - Container or Content?
When you consider what coaching experiences you could create, are you more inspired by the Content or the Container? Email: Register for the January free class: Learn more about me and Misfit to Maverick: Send me a voice memo:
December 22, 2020
RELEASE THE NICHE (aka A Niche Bonfire)
This one is for all of my fellow coaches who are totally over "niching" and "picking a niche" and all of that niche-business. Enjoy! email me: get on the list for upcoming free classes: check out Misfit to Maverick:
December 01, 2020
Redefining "Coaching Practice"
What in the world does having a "coaching practice" even mean?  email me: learn more:
November 05, 2020
Why "create my next paying client" isn't a Small Win
In today's episode I talk about how "create my next paying client" is actually the result of lots of smaller practices. Please email any thoughts or reflections to And check out Misfit to Maverick at
October 21, 2020
My take on How to Create your First Paying Coaching Client
The answer might not be what you expect. email: learn more about Misfit to Maverick:
October 02, 2020
The Coaching Industrial Complex
My take on what I call The Coaching Industrial Complex. email: learn more about Misfit to Maverick:
September 25, 2020
Interview with Kristin Sherry, creator of YouMap®
Listen and learn during this Master Class as Kristin Sherry, creator of YouMap®, shares her wisdom and insight around why understanding your Strengths, Values, Skills and personality based Interests is so important in our work as coaches. To learn more about Kristin and YouMap® visit Questions? Email Allegra - Check out Misfit to Maverick -
September 16, 2020
A microepisode - Bakers bake. Tennis players play. Runners run. Coaches....have conversations.
How many conversations do you have on your calendar?
September 04, 2020
"I want to coach! Where do I start???"
In today's episode I answer a question sent to me by an awesome human who wants to begin coaching -- "where do I start???" Send me your thoughts, reflections, and questions: Get on the waitlist for Misfit to Maverick here. 
August 24, 2020
Turning ideas into coaching offers - an interview with Your Camp Counselor, Kari Howe
Learn how coach Kari Howe went from idea --> offer with Idea Camp. Find Kari and snag a spot in the next round of Idea Camp at You can also connect with Kari on Instagram (@yourcampcounselor) or email ( Get on the early bird notification list for Misfit to Maverick here.
August 17, 2020
A Mini Rant: You don't need to master FB Marketing to start coaching
Please share this episode with every coach you know. xo A. PS - be sure to check out Misfit to Maverick and get on the early bird list!  Click here to learn more. 
August 12, 2020
Coaching vs. Everything But Coaching (EBC)
Are you spending most of your time Coaching or in the land of Everything But Coaching (EBC)? In today's episode I aim to flip the script and invite you to give a good look at what part of your work you're giving the most attention to. Send me your insights and questions: Learn more about Misfit to Maverick:
August 10, 2020
Want to reach your ideal clients? Use Coffee Talk instead of Coach Speak.
I see amazing coaches describing their work using coach speak all the time.  I think every coach has done this, myself included. The way to reach your people, though, is to use THEIR words (coffee talk speak!), not yours. Want to learn more about the upcoming membership space? Click here to get on the early bird notification list.   (
August 01, 2020
Interview with Niching Compass alumni Penny Gambill!
Coach Penny Gambill joins me today to talk about her work supporting women who are ready to reclaim control over their lingering drinking habits and reach their health goals. She shares not only the various ways understanding her YouMap helped her build confidence in and communicate her unique coaching gifts, but also the unique way she chose to start shining her light and working with clients WITHOUT having to build a website. To learn more about and follow Penny visit her business page here.
July 20, 2020
A microepisode - Stop Asking Coaches for Feedback
Want to know if your copy is clear? If your program makes sense?  Stop asking your fellow coaches and ask your audience instead. (unless coaches are your audience!)
July 09, 2020
The Conversation Project --- a total gamechanger.
Unless coaches are your target market, stop asking them what they think of your offfer/website/freebie. Ask the people that you want to help DIRECTLY. A Conversation Project will give you help you do this. I challenge you to have 30 coaching conversations with 30 different people (within whatever market you might be considering!) to learn more about what they need, want, dream about, what problems they have and how they explain their lives in their own words. Notice what you're inspired by, drawn to, and what you can create with your coaching tools in response to what you learn. You can say yes, no, or renegotiate. Keep me posted: Check out my updated website! Want to know more about the Niching Compass? Learn more and schedule a Discovery Call here:
July 08, 2020
5 Tips (not rules!) for Coaching Discovery Calls
Sharing a bit of my philosophy and approach to Discovery Calls through 5 "tips". This is by no means a rulebook or set of steps for everyone to follow - take what feels right, leave on the table what you know isn't meant for you. 1. Explore Fit 2. Be of service 3. Let them talk. 4. Assess alignment. 5. Leave details until the end. Bonus #6. Test the Yes. To learn about Allegra and Misfit to Maverick visit
June 22, 2020
Clearing out a financial systems roadblock: An Interview with STEM Career Coach Itzamarie Chevere Torres
What if the one thing you think is holding you back from taking action in your coaching work could be cleared up by committing to just a few simple mico-actions? Itzamarie Chevere Torres shares her story about how a year+ long roadblock was cleared out in just a few simple steps. Find and follow Itzamarie on Instagram here. Learn about bookkeeping strategist Stephanie Cleary here.  A suggested (though by no means exhaustive!) list of racial history, justice and anti-racism resources: The Warmth of Other Suns - Isabel Wilkerson Me and White Supremacy - Layla Saad Stamped from the Beginning - Ibram X. Kendi My Grandmother's Hands - Resmaa Menakem How to be an Anti Racist - Ibram X. Kendi Dr. Tee Williams Sonya Renee Taylor Juliet Cobodo For book suggestions and conversation - The Stacks Scene On Podcast Also exploring Cultural Somatics via Tada Hozumi
June 18, 2020
What I mean by "align to your work preferences"
In today's episode I give a quick overview of what I mean by "work preferences" and why they're so important to know and be intentional about when crafting your coaching practice. To receive invites to the upcoming free classes be sure to sign up at
May 29, 2020
Sunday MicroEpisode - Coach in a Hoodie, my symbol of rebellion
What's your metaphorical "hoodie"? Let me know: #coachinahoodie
May 24, 2020
Their Map is the right fit for how THEY like to work. But what about how YOU like to work?
The more I listen to other teachers try to tell you how to build a coaching practice, the more I realize, "but that's just the right way for how THEY like to work - it won't be a fit for everyone!!" I hope today's episode helps you relax a bit in to the possibility that there IS no one right way to be on this journey, but there is a right way for YOU. Get clear on how you like to work, and everything becomes easier and more aligned.
May 13, 2020
An Interview with coach and Unschooling Diabetes founder (and Niching Compass alum!) Jill Rosenau
Jill Rosenau, founder of Unschooling Diabetes and coach at, joins me today for a an awesome conversation about how she's grown as a coach since her certification, the amazing work she's doing in her current coaching project, and her experience as part of the first cohort of the Niching Compass. Find Jill on Instagram here. Learn more about the Niching Compass here and click the Yellow Button if you're interested in being a part of the June Cohort.  
May 08, 2020
Is your dream client more motivated by LEAVING or GOING?
As part of your next Coaching Project it may help to think about WHO you'd like to work with (for now!). Today's episode invites you to consider whether your dream clients are more motivated by LEAVING or GOING. links mentioned:
May 01, 2020
Coaching Projects and Sourdough
The answer to  coaching stuckness and overwhelm is Coaching Projects --- I am a master of them and am here to help YOU design and get started on your own!  Plus a quick note about what it all has to do with sourdough bread baking. Links mentioned: Unschooling Diabetes with Jill Rosenau - Allegra and the Coaching Misfits (come join us!) -
April 19, 2020
You already know your next client
You don't need to find anyone new.
April 09, 2020
Your Coaching Highway vs a Coaching Project
There's your coaching practice over the long term and there are the Coaching Projects you can take action on -- for now. Where are you spending your time?
April 07, 2020
Microepisode -- The power of Date. Time. Place.
One of my favorite ways to get in to action, and help YOU take action in your coaching practice. (PS: I've got a date/time/place of my own. Check it out here: Email me YOURS at
April 01, 2020
Micro-episode: Look for a PERSON, not PEOPLE.
March 31, 2020
The Hammer and the Treehouse: i.e., your clients might not want what you've been trying to sell them.
In today's episode I'm sharing a simple metaphor that has helped both me and my fellow coaches get more clear about how to describe our work in a way makes sense to our dream clients. I share the difference between Coach Speak and Coffee Speak and invite you to talk directly to your people to find out exactly what it is that they want (hint: it might not be what you've been trying to sell them.) Also -- you're INVITED to my first free class for coaches, How to NOT be a Coaching Clone. To learn more and sign up visit:
March 30, 2020
Your Coaching Party
1. Design a coaching party YOU're excited about 2. Don't just tell people about the party. Invite them. IG: @allegrator email: Niching Compass:
March 19, 2020
Coronavirus, Gov. Andrew Cuomo, Strengths, and what all of it has to do with your coaching.
The article below, inspiration for today's episode, is the perfect illustration of how your Strengths can SHINE when in the right environment. What would your coaching practice need to look and feel like so you could SOAR? To learn more about the Niching Compass visit:
March 17, 2020
on NOT being a coaching clone || i.e. you can go your own way
This episode is for any coach out there who needs a bit of a pep talk and who may be tired of going down paths that simply aren't the right fit. Do not worry: There is no one right to build a practice or be a coach, but there is a right way for YOU.
March 06, 2020
The You, Who, and How of being a Coach
I think if you can figure out some combo of You, Who and How you're on your way to growing your practice. And if your Who and your How are still a work in progress, knowing and shining a light on who YOU are as a human and a coach is totally accessible, right here and now.
February 28, 2020
Uncovering Your Coaching Identity
Your coaching identity is uncovered by focusing on two simple things: Self-awareness around how you like to work and direct, pure coaching experience. This is where the rubber meets the road. Learn more in today's episode! Mondays at Noon: Niching Compass:
February 18, 2020
How Knowing (and Embracing!) Your Strengths Improves your Coaching and your Coaching Practice
Identifying and embracing your Strengths is a game changer when it comes to building your coaching practice and defining HOW you show up in your work. In today's episode I cover Why knowing your Strengths is so important, How to find out what they are, and share two case Studies to bring it all home. To learn more about the Niching Compass program visit:
February 06, 2020
A simple way to build your coaching practice: Ask One Person One Question at a Time
In this episode I share one of the simplest ways to build your coaching practice: "ask one person one question at a time."
February 02, 2020
The Many Hats a Coach Can Wear
In today's episode I share TEN hats that a coach can wear with hopes it helps you clarify the work you do with and for your clients!
January 27, 2020
What's MISSING from the definition of "niche" for coaches
Your unique role in this wide landscape of coaching is as much about who you are and HOW you do your work as it is about who you want to help. In today's episode I share what I believe are some missing pieces of the definition of "niche" for coaches and invite you to consider that you can build a practice aligned to your gifts and your lifestyle.
January 15, 2020
The Coaching Landscape
It can feel like Pandora's box, all of the different options we have as coaches to deliver our work and grow our practice. How do we navigate this landscape ahead of us?
January 12, 2020
The Niching Compass, and my Beef with Niche!
Our current definition of "niche" is not serving us, fellow coaches! Here's why.   (also -  a new name. Again. Yay evolution!)
January 07, 2020
Paving a two lane highway through the Wild West of coaching
It can sometimes feel like being a coach and building a practice is like being in the Wild West - so many options, so much potential, and high chance of struggling with overwhelm or going down paths that end up being a misfit. Through it all we're paving a two-lane highway through it all.
December 31, 2019
The Simplest Way to Build a Coaching Practice
In chapter 3 of The Coaching Gap I share my point of view on the simplest way to create a client and stay in the work, as well as what I believe gets in the way.
December 23, 2019
The Coaching Pyramid
In this episode I break down the idea of being a coach and building a coaching practice in to three (with a bonus fourth!) digestible parts.
December 19, 2019
Introducing: The Coaching Gap
Exploring the space between coaching certification and building a coaching practice. To learn more about YouMap for New Coaches visit:
December 17, 2019
YouMap - who's it for and how can it help??
Today I share a bit more about YouMap and answer some common questions. To learn more visit:
September 26, 2019
How my YouMap is informing my coaching - Strengths
Doing a bit of thought processing this morning. Had a strong insight this morning about how my Adaptability and Activator strengths inform my coaching and resonate with ideal clients.
September 19, 2019
Ep 6: if you’re willing to feel you can do anything you want
So often we hold back from doing what we want because we’re not willing to feel the feeling that could come with it. What if you were willing?
August 07, 2019
Ep 5: Q & A
An answer to a listener’s question about the CTFAR model
August 05, 2019
EP 4: Curiosity
Whatever is going on in your life it’s so much more fun to examine it from a place of curiosity.
July 09, 2019
EP 3: awareness
Awareness. Another one of those ideas that means different things to different people. This is my take. I think awareness is the key to growth and change — AND it can be a tough skill to practice.
June 27, 2019
In this episode I’m excited to share the OG tool I learned that catapulted me in to the world of self inquiry and coaching: CTFAR.
June 26, 2019
Welcome to The Coaching Apothecary!
Hey there. So happy to have you here. I’m Allegra, a coach who loves to help people build self-awareness and take creative action. In this episode I tell you a bit more about my work and what you can expect from the show. I’m excited to share my most favorite coaching tools with you and hope that they will serve you as much as they have me and my clients.
June 25, 2019