"How can I double the traffic to my podcast overnight? Oh, and I don’t have any money to spend to market or build awareness of my podcast."
There actually is an answer to this question. And believe it or not, it's actually a pretty simple thing to do.
It’s simple. If the title of your podcast is “The One Thing You Don’t Know About The Brookfield Zoo” for instance, please deliver on that promise. There’s nothing more deflating than listening to a podcast only to find that the content never matched the episode title.